Israel Engel - Founder Marc Howarth - President Booth #20327 - SNACKING GOES FROM "BLAH" TO "HOOPLAH" - Sweets ...
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SNACKING GOES
FROM “BLAH”
TO “HOOPLAH”™
Israel Engel – Founder
Marc Howarth – President
Booth #20327
HEY, HOOPLAH!
HISTORY
The Engel family has been involved in the food industry
for close to 100 years, starting with their wholesale
grocery store back in their hometown in Europe.
In the early 1950s, their grandmother immigrated to
the US as a widow with 3 kids, with hope and
determination to face any challenge. With $5000 and a
lot of grit, she grew an empire that sold spices, baked
goods, nuts, and coconuts which eventually became
one of the largest spice companies in the country.
Perfecting flavor was something their family prided
themselves in. Their craft started at the source: visits to
the fields and ensuring they had top quality
ingredients for their products. Their customers knew
they could trust them with their complicated blends to
deliver a top-notch product.
HEY, HOOPLAH! is an extension of this legacy. We have
carried these same principles to HEY, HOOPLAH! while
also creating delicious and health-focused snacks.
HEYHOOPLAH.COM
HEALTHY SNACK MARKET REPORT SCOPE
REPORT ATTRIBUTE DETAILS
Market Size Value in 2022 USD 90.6 Billion
Revenue Forecast in 2030 USD 152.5 Billion
Growth Rate CAGR of 6.6% from 2022 to 2030
Explosive growth Healthy snacking is Consumer shopping habits are
projected for healthy projected to gain $61B in changing to more nutritional
snacking over the next 8 revenue to $152B annually products for snacking
years
HEYHOOPLAH.COM
NATURAL BRANDS DRIVING Natural Brands are Driving
SALTY SNACK GROWTH Salty Snack Growth
WITH HUGE UPSIDE
6 Year CAGR: MULO + Natural
7.5%
5.7%
5.4%
Household Penetration has
grown +9pts in 7 years
2014: 49%
2021: 58%
Total Salty Conventional Natural
Snacks Brands Brands
• 99% of shoppers purchase Salty
Snacks, yet only 2 in 3 buy Natural
Salty Snacks
• Natural brands growth is
outpacing conventional products
• 19% of consumers expect to
increase Natural Salty Snack
• Natural Salty Snacks on pace to
purchases in the next year
reach $3.5B in sales by 2024
Source: SPINS weeks ending 52 Weeks Ending 2.20.22 HEYHOOPLAH.COM
NATURAL SNACKS HAS DOLLAR TRENDS ARE
OUTPACING TOTAL & CONVENTIONAL SNACKS IN
TOTAL US MULO & TOTAL US CONVENIENCE
SNACKS – 52WK DOLLAR SHARE SNACKS – 52WK DOLLAR TRENDS
Conventional Natural Conventional Natural Total
40.1%
3% 9.9%
12%
97% 4% 4.7%
12.3% 12.9%
88%
Total US - MULO Total US -CONVENIENCE Total US - MULO Total US -CONVENIENCE
• Natural snacks in driving growth and outpacing conventional
• Natural snacks in US MULO makes up 12% of
and total snacks Total US MULO and Total US Convenience
dollar share and 3% in Total US Convenience
• US Convenience natural snacks trends are growing +40.1% in
• US MULO natural snacks dollar share is
the latest 52 weeks
outpacing share in US Convenience
Source: SPINS weeks ending 52 Weeks Ending 2.20.22 HEYHOOPLAH.COM
MEET THE HEY, HOOPLAH! FAMILY
OUR COMPANY OUR PURPOSE
We set out to launch HEY, HOOPLAH! by realizing a void in
the marketplace. Until now, consumers had two options to
fulfill snack cravings: FLAVOR FORWARD
Traditional snacks full of crunch and flavor – yet
1 left feeling sluggish, with lingering hunger, and
no nutritional value.
HEALTHY
2 Better-For-You snacks that don’t satisfy the craving.
ENVIORNMENT FRIENDLY
Consumers are snacking more than ever in between meals
or as a meal replacement. The need to bring more
alternative snacks to the market is stronger than ever.
PROMOTING HEALTHY
We are here to create HOOPLAH! in the snack aisle! We are
playful, daring and bring consumers a flavor-packed snack EATING WITH ACTIVISM
with a chickpea crunch.
HEYHOOPLAH.COM
WHY CHICKPEAS?
THE ULTIMATE ALT-GRAIN
GOOD FOR GOOD FOR GOOD FOR
THE PLANET FARMERS YOU
Low carbon footprint Leaves behind essential High in protein
nutrients for the next crop
Create their own fertilization by Extracts less water to grow – Low glycemic index to better
pulling nitrogen from the air leaving more water in the soil regulate sugar
for other crops
Use 1/10th of the water to produce Feel fuller longer – helps control
compared to other proteins Natural fertilizer for soil appetite and delay hunger
HEYHOOPLAH.COM
FROM “BLAH” FLAVOR IS PRIORITY
TO “HOOPLAH”!
6G PROTEIN
GLUTEN FREE
ALLERGEN FREE
NO CORN
NO SOY
SUSTAINABLE CROP
HEYHOOPLAH.COM
THE HYPE AROUND HEY, HOOPLAH!
6G PROTEIN
EXCITING FLAVORS
120 CALORIES OR LESS
ALLERGEN FREE
HEYHOOPLAH.COMNUTRITIONAL FACTS
HEYHOOPLAH.COMTARGET AUDIENCE SPECIFIC
SEGMENTS
HEY, HOOPLAH! is for anyone looking for
tasty snack alternatives!
1. Fitness enthusiasts looking for
high protein options
2. Health-conscious shoppers
3. Families that want a healthy
snack for adults and kids
4. Chip/puff snackers interested in
flavorful alternatives
5. Vegan, allergen specific, and
dietary need snackers
HEYHOOPLAH.COMHOW WE CONNECT
Social media Branded Email
community video marketing
Social, search
Influencer and display Ambassador
program advertising Program
HEYHOOPLAH.COMHEYHOOPLAH.COM
MARKETING TOUCHPOINTS
RETAIL DTC/ECOM
DIGITAL SOCIAL
PROMOTION
HEYHOOPLAH.COMPRODUCT SPECS
PALLET SPECS: CASE SPECS: UNIT SPECS:
Length: 48” Length: 16.938” Length: 5.5”
Width: 40” Width: 11.938” Width: 2.9”
Height (w/ Pallet): 66” Height: 12” Height: 12”
Weight: 275 lbs Weight: 6 lbs
40 Cases per Pallet
66”
480 Units per Pallet
12”
MSRP for $5.99 16.938”
40” 48”
11.938”
HEYHOOPLAH.COMINNOVATION
1.5 oz Bag
HEYHOOPLAH.COMTHANK YOU! Meet us at Booth #20327
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