Investor Relations Presentation - DOAS Profile 2021 - Doğuş Otomotiv
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Investor Relations Presentation DOAS Profile 2021
Agenda Doğuş Group Doğuş Otomotiv Macroeconomic Outlook Automotive Market Core Business Lines Automotive Related Ancillary Business Corporate Governance and Sustainability Social Media Investor Relations
Doğuş Group Structure
DOĞUŞ GROUP STRUCTURE
AUTOMOTIVE CONSTRUCTION MEDIA DOĞUŞ HOSPITALITY AND RETAIL REAL ESTATE ENERGY NEW INITIATIVES
AND OTHER
Investor Relations Presentation - DOAS Profile - 2021 | 2
Doğuş Group
FOUNDATION 1951
19,000+ EMPLOYEES
280 INVESTMENTS
26 COUNTRIES
6 MAIN SECTORS: Automotive; Construction; Media; Food and Beverage, Tourism,
Retail; Real Estate and Energy
Combined total assets under management; TL 109 billion (2020)
S&P (TrB-)
Founded in 1951, Doğuş Group has taken its place among the leading conglomerates in Turkey. Adopting a global vision,
Doğuş Group is active in six core businesses; automotive; construction; Media; Food and Beverage, Tourism, Retail; Real
Estate and Energy. In addition to the existing sectors, Dogus Group sustains its initiatives in technology, sports and
entertainment fields.
Doğuş Group is aware of its responsibilities and acts in accordance with a vision that includes leading by example and
contributing to economic development.
The group plays a significant role in the Turkish economy by creating numerous employment opportunities and generating
high levels of business volume.
Doğuş Group’s corporate social responsibility strategy is to support economic, social and environmental development and
increase the level of prosperity by creating innovative and sustainable business models in every sector and region.
Investor Relations Presentation - DOAS Profile - 2021 | 3
Doğuş Group - Operational Map
20. GERMANY
ӲӲ Doğuş Media Group GmbH
AMERICA ӲӲ Euromessage Deutschland
GmbH
1. USA
ӲӲ d.ream Partnerships 21. GREECE
ӲӲ d.ream Partnerships
ӲӲ D-Hotels & Resorts
AFRICA
22. ITALY
2. LIBYA
ӲӲ D-Hotels & Resorts
ӲӲ Doğuş Construction Libya
ӲӲ d.ream Partnerships
Branch
23. SPAIN
3. MOROCCO
ӲӲ d.ream Partnerships
ӲӲ Doğuş Construction
Morocco Branch
24. SWITZERLAND
ӲӲ D-Hotels & Resorts
4. TANZANIA
9. QATAR
ӲӲ Doğuş Construction
ӲӲ Doğuş Doha LLC 25. THE NETHERLANDS
Tanzania Branch
ӲӲ Doğuş Construction LLC ӲӲ D Hospitality BV
ӲӲ Doğuş Construction Qatar ӲӲ d.ream International BV
ASIA Branch
ӲӲ d.ream Partnerships 26. UNITED KINGDOM
13. INDIA
5. AZERBAIJAN ӲӲ d.ream Partnerships
ӲӲ d.ream Franchise ӲӲ Doğuş Construction LLC
10. SAUDI ARABIA ӲӲ Doğuş International
ӲӲ D-Hotels & Resorts ӲӲ Doğuş Construction Saudi EUROPE Limited
Arabia Branch 14. OMAN
6. CHINA ӲӲ d.ream Partnerships ӲӲ Doğuş Construction Oman 17. TURKEY 27. UKRAINE
ӲӲ d.ream Partnerships Branch ӲӲ Doğuş Construction LLC
11. THAILAND 18. BULGARIA ӲӲ Doğuş Construction
7. NORTH IRAQ d.ream partnerships 15. UZBEKISTAN ӲӲ Doğuş Construction Representative Office
ӲӲ D-Auto LLC ӲӲ Doğuş Construction Bulgaria Branch
12. UNITED ARAB EMIRATES Uzbekistan Branch ӲӲ Doğuş Construction 28. FRANCE
8. KAZAKHSTAN ӲӲ Doğuş Management Representative Office ӲӲ d.ream Partnerships
ӲӲ Doğuş Construction Services Ltd 16. PHILIPPINES
Kazakhstan Branch ӲӲ d.ream Partnerships ӲӲ Doğuş Construction 19. CROATIA 29. AUSTRIA
ӲӲ Doğuş LLC ӲӲ REIDIN Headquarters Philippines Branch ӲӲ D-Hotels & Resorts ӲӲ d.ream Partnerships
Investor Relations Presentation - DOAS Profile - 2021 | 4
Doğuş Group Strategy
The Group has become a global player in the services sector in virtue of the followed investment route in the recent years, value of
its brands and strong commitment to maintaining the highest standards of customer service. The ultimate strategy of the Group is
to maximize shareholder value by sound growth on the basis of sustainable profitability and enterprise wide risk management.
In the F&B sector, the intention is to expand the unique brand umbrella both in Turkey and globally from the Gulf Region to the
Far East, from Europe to the US in line with the strategy being a global player representing Turkey and the Doğuş brand. The
restaurant management company of Doğuş Group (d.ream) has been growing rapidly by expanding existing brands, developing
new, innovative concepts and introducing local brands to the international arena, such as iconic brand Nusret known as Saltbae
in USA. d.ream has further strengthened its position in the restaurant business by establishing strong partnerships in Turkey and
abroad such as Paraguas, Coya and Zuma. It currently operates in 12 countries with 58 brands and more than 160 outlets and its
continuous growth keeps its pace mainly by organic ways.
Doğuş Tourism Group had a rapid expansion in the recent years with a number of new investments both in Turkey and abroad.
D-Hotelier owns, manages and partners in 15 hotels within 5 countries, in Turkey, Croatia, Switzerland, Italy and Greece. Owned
and managed D-Hotelier are: Aldrovandi Villa Borghese, Chenot Weggis, Argos in Cappadocia, D-Resort Ayvalık Murat Reis, D
Maris Bay, D-Resort Göcek, D-Resort Sibenik and Villa Dubrovnik. Partnership and management contract hotels are: Four Seasons
Astir Palace, Grand Hyatt Istanbul, Hyatt House Gebze, Maça Kızı, Soho House Istanbul and Villa Maça Kızı. The construction of the
Peninsula Hotel in Istanbul are ongoing. Additionally, Alanya located Doğuş property Alantur Hotel building is rented. Properties
of D-Hotelier are operated in accordance with the shared vision and values, and each hotel renders their services at the highest
level of quality and service standards. As a true pioneer in the hospitality industry with its excellence approach, D-Hotelier aims to
enhance its local and international brand recognition.
Investor Relations Presentation - DOAS Profile - 2021 | 5
Doğuş Group Strategy
On the new initiatives; Galataport, is one of the most important project of the Group, it is a city project with a master plan Cruise
Terminal and development of a Luxury Hotel together with equity partner Peninsula Hotels Group, A+ offices and outdoor retail
areas. Galataport is planned to be operational in 2020.
Doğuş Retail Group, which has several luxury brands such as Loro Piana, Under Armour, Kiko, Hublot, Breitling, Arnolds&Son,
Bell&Ross, Messika, HYT, Döttling, Leica under its umbrella extended its portfolio in the recent years by adding new global brands
such as “Tag Heuer”, “Bvlgari”, “Frederique Constant”, “Eleventy”, ”M-Missoni” and maintained its growth strategy.
Dogus Group is one of the pioneers of media sector with leading media brands NTV, Star, Kral, TV8 (30% of ownership) and Puhu
TV in television, radio and digital broadcasting.
Strongly believing in the capacity, potential and the future of Turkey, Doğuş Group has also been active in technology-aimed New
Initiatives, partnerships and acquisitions besides the operations and activities in the main business lines. The Group believes its
distinctive investments specified as the “New Initiatives” will be complementary of the Group’s other sectors, broaden the scope of
services and the region the Group reaches.
Investor Relations Presentation - DOAS Profile - 2021 | 6
Doğuş Otomotiv Doğuş Otomotiv aims at having a productive and profitable presence in every stage of the lifecycle of owning a vehicle.
Doğuş Otomotiv / Value Chain 2021
Presence in Every Stage of the Lifecycle of Owning a Vehicle
Automotive
Core Activities Related Ancillary
Business
Replacement Parts
Import and and After Sales Used Vehicle Other
Retail Finance
Distribution Services Sales Investments
Spare Parts&Logistics
Quick Fix to all Brands
Automotive Financing*
TÜVTÜRK*
Yüce Auto
Doğuş Otomotiv
Independent Authorized Insurance*
Dealers and Services
DOD Used
Vehicle Sales
Factoring*
PowerSolutions
Fleet*
*Subsidiaries
Investor Relations Presentation - DOAS Profile - 2021 | 8
Widest Retail & Services Network in Turkey
Widest retail and services network in Turkey with over 570 customer touch points
VW Audi Škoda SEAT Porsche
(*)
DOAS brands, including VW, Audi, Škoda, Seat, Porsche, Scania, Thermo King,
Scania Power Solutions as of December 2020 Scania Thermo King Scania Power Solutions
Investor Relations Presentation - DOAS Profile - 2021 | 9Success Story of DOAS
Doğuş Otomotiv is the sole importer and distributor of VW Group brand vehicles in Turkey.
1994 1995 1997 2000 2004 2007 • Krone - Doğuş • Groundbreaking
• Scania distributorship • Scania Industrial • SEAT distributorship • Consumer finance JV • Initial Public Offering • TÜVTÜRK established coproduction ceremony of Porsche
agreement and Marine Engines agreement and • with Volkswagen of Doğuş Otomotiv by the cooperation agreement dealership in Lausanne
• Volkswagen and distributorship partnership with Yüce Financial Services AG • Doğuş Otomotiv of AKFEN and TÜV SÜD • Bugatti letter of intent • Opening Meiller Doğuş
Audi distributorship agreement signed Auto Corporate • Porsche dealership • LeasePlan partnership Tipper Plant
agreement 2003 Responsibility project: contract in Lausanne for fleet services • Establishing Porsche
• Distributorship 1996 1999 • Krone distributorship “Traffic is Life!” • Lamborghini Lausanne D-Auto
agreement with • Porsche distributorship • Škoda distributorship agreement distributorship 2008 Suisse SA
Volkswagen AG agreement agreement and • Assembling Operations 2006 agreement • Thermo King
• Customs duties on partnership with Yüce • Merger of automotive • Doğuş Otomotiv • Opening of OtoMotion distributorship 2009
vehicles imported from Auto companies under acquired 100% of SEAT • Oto-Fix Ekspres Service agreement • Doğuş Otomotiv 15th
the EU abolished • Used car operations Doğuş Otomotiv • Bentley letter of intent established • Krone Doğuş Trailer anniversary
established • Volkswagen Marine • Meiller distributorship Plant groundbreaking • Opening of Porsche
Engines agreement and coproduction ceremony Lausanne
• Production agreement agreement
with Krone
Market Share Market Share Market Share Market Share
A total vehicle park
0.5% 5.8% 11.4% of 2.28 million
15.4%
1994 1996 1999 2003 2006 2008 2010 2012 2014 2016 2018 2020
1993 1995 1997 2000 2004 2007 2009 2011 2013 2015 2017 2019
2010 2012 2014 2015 2016 2017 2018 2019
• Global Compact • Corporate Governance • vdf acquires Scania • vdf acquired MAN • Corporate Governance • Subsidiaries • The distributorship • 25th anniversary
Agreement Rating (8.63 Point) Finance which Finansman. Rating rose to 9.51 established in Egypt agreement with VW celebration
• Publishing performs services in • Corporate Governance • Incorporation of were liquidated AG was renewed for an • Corporate Governance
Sustainability Report 2013 heavy commercial Rating (9.42 point) Lausanne Bentley • Corporate Governance indefinite period Rating Score increased
• Corporate Governance vehicle sector. • Production partnership Showroom and Rating rose to 9.63 • Porsche and Bentley to 9.65
2011 Rating (9.05 Point) • Corporate Governance and distributorship D-Occasion-used showrooms of D-auto
• Corporate Governance • VW and Audi Rating (9.25 Point) agreement with Krone luxury car sales- into Suisse SA in Lausanne, 2020
Rating (7.80 Point) distribution agreement • Maintain leadership came to an end. D-Auto Suisse SA. Switzerland were • The Environmental
for Iraq position in the total • Meiller production • Distributorship transferred Management System
automotive market. came to an end agreement with Meiller • Corporate Governance ISO 14001 was formed
(though Meiller came to an end Rating rose to 9.64 • Corporate Governance
distributorship Rating increased
continued) to 9.67
Investor Relations Presentation - DOAS Profile - 2021 | 10Key Strengths of DOAS
Leader in import market in Turkey with 15.4% m/s among c.35 pure
importers. widest network
One-stop shopping concept showroom, after sales services, consumer
financing, and insurance service > 570
Widespread network and customer base, widest network with over 570 customer touch points
customer touch points
Advanced financial risk management system and daily monitoring of FX
rate. youngest fleet
11 international brands and 12 affiliated product groups
Youngest fleet in the market with new launches every year, over 80 > 80
models models
Optimum balance of profitability and market share
Marketing its own brands DOD, DOD City, DOD Prime, DOD Mobile, multi-brand products
DOD Finance, DOD Warranty and oto fix
Well-equipped and custom designed IT infrastructure (Turkuaz)
Uncompromised customer satisfaction-oriented dynamic and attentive
11
service approach leading to high customer loyalty. different brands
Since 2021, it services the marine and yacht sector with after sales and
spare parts as Doğuş Marine Services
Investor Relations Presentation - DOAS Profile - 2021 | 11DOAS’ Position in the Market - 2020
2020 VW PV reached 52,740 sales units and ranked 3rd in the passenger vehicles market.
2020 market share of VW was realized as 8.6%.
PV The new Tiguan became the segment leader in the last quarter of the year with its successful sales performance after
its debut.
SEAT achieved 11,551 sales units with market share 1.89%.
ŠKODA closed the year 2020 with selling 24,175 units with market share 4.0%.
VW LCV market share has been realized as 7.4% in 2020.
VW LCV sold 12,036 units in 2020.
LCV VW LCV is the sales leader with 20.4% market share in the imported commercial vehicles market.
VW LCV sales are ranked 3rd place in the total market.
Volkswagen Commercial Vehicle’s Transporter model ranked second in its segment with a sales figure of 4,078 units
and a market share of 29.6% in 2020.
With the motto, “Tailored for the only business that matters, yours” Scania has completed 2020 with an overall market
share of 7% and 10% in the tractor segment, successfully leaving behind a challenging year for the heavy vehicle
industry.
HCV Scania Power Solutions has carried its market share in the marine engine industry to higher levels in 2020, thanks to
domestic and international projects realized with shipyards and yacht manufacturers that manufacture pilot boats,
fishing boats, and passenger ferries.
Thermo King, which has been the market leader in the reefer unit industry for years, continued its success in 2020 with
solutions that meet different needs and maintained its leadership in the cold chain transportation industry.
The Audi brand completed the year 2020 as the premium market leader with a sales figure of 18,168 units, increasing
its market share further.
The Porsche brand increased its sales by 71% in 2020 compared to 2019 and sold 619 vehicles. With a sales
Luxury performance of 303 units, the Porsche Taycan, the first fully electric sports car which was added to the product line in
October, has been the best-selling all-electric car in Turkey.
Segment In 2020, the New Bentley Flying Spur, a unique combination of the luxury and sports sedan performance of the
Bentley brand, and the New Bentayga, the SUV model of the brand, were introduced in Turkey, while the Urus, the SUV
model of the Lamborghini brand, has led the Company to success in terms of sales. Lamborghini reached the highest
sales figure in Turkey with Urus, the world’s first super SUV. In 2020, Bentley sold 11 in total and Lamborghini sold 19
units of vehicles.
Investor Relations Presentation - DOAS Profile - 2021 | 12Financial Performance
Sales Revenue (TRY mn) Gross Profit (TRY mn) EBITDA (TRY mn)
18,900 2,475 1,575
13,220
11,925
10,688 1,301 1,301
9,844 1,270
1,153
556 610 612
492
2016 2017 2018 2019 2020 2016 2017 2018 2019 2020 2016 2017 2018 2019 2020
Net Profit (TRY mn) CapEx (TRY mn) Total Assets (TRY mn)
1,042 315 7,117
5,167
208 4,852 4,799 4,665
179
142
238
184 134 45
77
2016 2017 2018 2019 2020 2016 2017 2018 2019 2020 2016 2017 2018 2019 2020
Investor Relations Presentation - DOAS Profile - 2021 | 13Margins
Gross Profit Margin (%) OpEx/Sales (%) EBITDA Margin (%)
12.9% 13.1% 8% consolidated max 8.0% 8.3%
12.2% 7.2%
6.1% 6.3%
Avg 11-12% Target 6.2%
5.5% 5.7%
9.7% 9.8%
4.1% 4.2%
2016 2017 2018 2019 2020 2016 2017 2018 2019 2020 2016 2017 2018 2019 2020
Net Profit Margin (%) Net Financial Debt/EBITDA Net Financial Debt/Total Equity
5.5% 5.43 2.40
5.16
2.16
3.84 1.79
1.43
2.92
2.0%
0.75
1.4% 1.3%
0.8% 1.10
2016 2017 2018 2019 2020 2016 2017 2018 2019 2020 2016 2017 2018 2019 2020
Investor Relations Presentation - DOAS Profile - 2021 | 142021 New Launches
NEW NEW NEW NEW NEW NEW NEW
Golf 8 (Q1) A3 (Q1) Leon (Q1) Fabia (Q4) Huracan STO (Q3) Taycan Base (Q1) New Advancer
Passat Alltrack Q3 / Q3 Sportback Tarraco (Q1) 718 Boxster - 25 Series
(Q2) FACELIFT years (Q1) A-360
T-Cross CUPRA Formentor
Q5 Sportback (Q3) Kodiaq (Q3) 911 GT3 (Q2) A-400
Caddy (Q1) (Q2)
Taycan Cross A-500
FACELIFT Turismo (Q2)
Q5 (Q2) 911 GTS (Q3)
Q2 (Q2) Cayenne Coupe GT
(Q4)
FACELIFT
Macan III (Q4)
Investor Relations Presentation - DOAS Profile - 2021 | 15Doğuş Otomotiv Strategic Goals
BE SIZABLE – BE CLOSE – BE CREATIVE
One Step Beyond Customer Satisfaction: Turning Achieving Operational Excellence through
Customers into Fans! Increased Efficiency!
• The Value and Care Centre (DİM) • “Turkuaz” internet-based and mobile device compatible
• Connectivity and accessibility in customer communications software
• Virtual Showroom Concept - “Audi City” • Continuous improvement for a more productive ecosystem
• New technologies in supporting Personnel Infrastructure
• Lean Management practices and processes
• Data Analytics and Robotic Process Automation Applications
• Digital Competency Accelerator and Development Program for
the Employees
Maintaining Presence in the Automotive Market! The First Condition of Creating a Happy
• Optimum balance of profitability and market share Customer is Happy Employees!
• “Creative Service Beyond Expectations” vision • BİR’İZ (Together) Employer Brand
• Principle of Customer Satisfaction - Focused Work • GO- Development School Platform
• Fully focusing on domestic operations • “Talent Management” and “Equality at Work”
• Create value from data • DRIVE- Doğuş Otomotiv’s Route Human and Training
• Data Driven Enterprise implications Project to enhance human resources within the network.
• GONK Seminars
• “Young Women’s Development Project in Partnership with
TEV”
Investor Relations Presentation - DOAS Profile - 2021 | 16Digital Transformation at Doğuş Otomotiv
Doğuş Otomotiv accelerates with Digital Transformation!
As Doğuş Otomotiv, we are working with all our energy in 2021 for the Digital
Transformation that we started in 2017 within the scope of our future vision.
2017 2018 2019 2020 2021
Digital Transformation The foundations of the Digital Transformation Digital Transformation Accelaration of Digital
department was Digital Transformation has gained momentum. spreads across the Transformation projects
established. were laid. company and digital applications
• 2 Digital Board across the company
• 6 value streams • 1 IT Strategy Workshop • Microsoft AI Academy through increased
• 6 teams, 62 people • 8 Business Owner Trainings competency
• 8 cornerstone Meetings • D- GTL Competence
• 44 projects • 20 Sprint Meetings Development Program • Agility Applications
• 15 Digital Projects • Business Agility • Digital Project Portfolio
Completed Applications Management
• Number of Ongoing • Data Roadmap
Projects: 13 • Go-DGTL Academy
Digital Competence
Development Program
– Phase 2
• Data Science
Trainings
• RPA Trainings
• Customer Experience
Trainings
Investor Relations Presentation - DOAS Profile - 2021 | 17Digital Transformation Strategy of DOAS
Doğuş Otomotiv Road Map for Digital Vision Project Categorization
Personalization
Experience Financial Process Quality
Analytics
Vehicle digital
empowered
twin
E2E planning
Supporting and Enabling Factors
Eight cornerstones
Digitized Omni-channel 3 digital foundations
to drive Dogus
operations integration
digital vision 1) Employe foundations
2) Agile Methods
3) Data
Backend
Digitized dealer
automation
of the future
and acceleration
Growing beyond
Transparency &
steering the core
Business innovation
Investor Relations Presentation - DOAS Profile - 2021 | 18Doğuş Otomotiv’s Focused Technologies and Digital Project Distributions
Big Data ML / Artifical Cloud Cyber Digital Robots (RPA) Internet of
Focused Intelligence Computing Security Marketing Things
Technologies
Digital Project Distributions
1 28
Backend Automation
Vehicle Digital Twin and Acceleration 86
Savings from Completed
16 16 Number of Active Projects Projects;
(Time, Cost, Income):
Omni-channel Integration Digitized Operations
31 ~ 18 M TRY / year
Number of Completed
7 4 Projects Cost of Completed
Projects
Digitized Dealer of Analytics Empowered
the Future E2E Planning 20 ~ 33 M TRY
Number of Projects with
10 4 > 75% Completion Rate
Transparency & Steering Personalization
Investor Relations Presentation - DOAS Profile - 2021 | 19Strategic IT Projects
Online Application Development and Projects Roll-Outs
Featured
Sales and After Sales Services -
2 Teams (All brands)
Weekly sprint meetings with IT
Teams
Structure that can be integrated
into mobile and web applications
Investment cost ~ 1.5-2M TRY
Online
Online
Online
Online Meeting Online Document
Online
OnlineMee(ng
OnlineMee(ng
Mee(ng appointment
appointment
appointment
appointment Document
Loading Loading
Document
Document Loading
Loading
Stock Inquiry Vehicle Reception Online Payment
Stock
StockInquiry
StockInquiry
Inquiry Vehicle
VehicleAdmission
VehicleAdmission
Admission Online
OnlinePayment
OnlinePayment
Payment
Customer
Online Additional
Credit Calculation Job Order Satisfaction
Survey
Loan
LoanCalculation
LoanCalculation
Calculation Online
OnlineAddi(onal
OnlineAddi(onal
Addi(onal Customer
Customer
Customer
Work
WorkOrder
Order
Work Order Sa(sfac(on
Sa(sfac(on
Sa(sfac(onSurvey
Survey
Survey
Investor Relations Presentation - DOAS Profile - 2021 | 20Strategic IT Projects
Examples of ML/AI and RPA
ML/AI Examples RPA Examples
1 Spare Parts Demand Forecasting Completed Projects : 22 units
It is aimed to predict the Authorized Service
requests to Doğuş Otomotiv in the most realistic Pending Projects : 20 units
way and to contribute to stock optimization
according to target availability. Investment (2020) : 650,000 TRY
2 After-Sales Services Breakdown Solution Investment (2021) : 1,300,000 TRY
Forecasting
With the associated data in the vehicle breakdown
Investment Strategy : ROI (2 years)
and labor sales report, it is aimed to estimate the
parts that need to be changed from the breakdown
record and the workmanship to be applied.
Targeted Outcomes:
3 Service Appointment Forecasting
It is aimed to predict customers’ entry times to Accelerating the work time and increasing the frequency
authorized services for maintenance purposes, to Elimination of the error
create service appointments automatically and to
make the operation plan according to the estimated Instant reporting of system-related errors
number of vehicles.
External integrations without web service
4 Warehouse Based Workload Forecasting Employee satisfaction
Within the scope of Spare Parts and Logistics,
it is aimed to estimate the daily workload on a Process optimization
station basis for the Spare Parts Warehouse and
accordingly, to distribute the personnel capacity
more optimized.
Investor Relations Presentation - DOAS Profile - 2021 | 21Digital Transformation at Doğuş Otomotiv
Agile Project Management - Mini Garden
Agile Project Management - Digital Board (Business Owner Meeting)
Machine Learning and Artificial Intelligence
Agile Project Management - Digital Board Applications / Practices - Microsoft AI Academy
Investor Relations Presentation - DOAS Profile - 2021 | 22Digital Transformation at Doğuş Otomotiv
Agile Project Management - Digital Competency Digital Competency
Business Owner Meeting Development Program– Development Program– Digital
Professional Scrum Product Transformation Trainings
Owner (PSPO) Trainings
Investor Relations Presentation - DOAS Profile - 2021 | 23Macroeconomic Outlook
Macroeconomic Indicators
YoY Inflation (%) Annual CPI Annual PPI Nominal Exchange Rates US$/TRY EUR/TRY
Basket (0.5US$+0.5EUR)
50.00 46.15% 10.00
45.00 9.50 8.94
9.00
40.00 8.50 8.16
8.00
35.00 7.50 7.37
30.00 27.09% 7.00
25.24% 6.50
25.00 6.00
20.00 5.50
15.61% 5.00
15.00 8.55% 4.50
4.00
10.00 3.50
5.00 3.00
1.70% 2.50
0.00 2.00
02-16
05-16
08-16
11-16
02-17
05-17
08-17
11-17
02-18
05-18
08-18
11-18
02-19
05-19
08-19
11-19
02-20
05-20
08-20
11-20
02-21
02-16
06-16
10-16
02-17
06-17
10-17
02-18
06-18
10-18
02-19
06-19
10-19
02-20
06-20
10-20
02-21
Source: The Central Bank of the Republic of Turkey (CBRT) Source: The Central Bank of the Republic of Turkey (CBRT)
Auto Loan Rates (%) TRY Consumer Confidence Index Consumer Confidence Index
Retail Sales Total LV
3.20 3.09%
100.0 180,000
2.70 160,000
95.0
140,000
2.20 1.99%
90.0 120,000
1.70 100,000
85.0
80,000
1.20
80.0 60,000
40,000
0.70 75.0
20,000
0.20 70.0 0
02-11
08-11
02-12
08-12
02-13
08-13
02-14
08-14
02-15
08-15
02-16
08-16
02-17
08-17
02-18
08-18
02-19
08-19
02-20
08-20
02-21
02-16
05-16
08-16
11-16
02-17
05-17
08-17
11-17
02-18
05-18
08-18
11-18
02-19
05-19
08-19
11-19
02-20
05-20
08-20
11-20
02-21
Source: The Turkish Statistical Institute (TurkStat) and Automotive Distributers Association
* The calculation method of the Consumer Confidence Index was updated on
Source: Garanti BBVA September 22, 2020 in order to ensure the international comparability of the index.
Investor Relations Presentation - DOAS Profile - 2021 | 25Population & Demography
Population Statistics (’000) Age Demography Young population is a main
107,095 driver in Turkey.
100,331 14% Above 15%
60
86,907
83,614 Population is expected to grow
33%
35-59 33% above 10%.
Over 50% of the population will
31% 15-34
30% be between the age group of 15
to 59 years by 2060.
23% 0-14 23%
Median age is expected to
2020 2023 2040 2060 2020 2023
increase by 9% by 2060.
Source: The Turkish Statistical Institute (TurkStat) Source: The Turkish Statistical Institute (TurkStat)
Economy Auto Industry Trade Balance (US$ bn)
Real GDP GDP YoY Growth Trade Balance Export Import
30.00
2.0 12.0
25.00
1.8 10.0
GDP YoY Change (%)
GDP - (Trillion TRY)
1.6 8.0 20.00
1.4 6.0 15.00
1.2 4.0
2.0 10.00
1.0
0.8 0.0 5.00
0.6 -2.0
0.00
0.4 -4.0
0.2 -6.0 -5.00
01-21
01-14
04-14
07-14
10-14
01-15
04-15
07-15
10-15
01-16
04-16
07-16
10-16
01-17
04-17
07-17
10-17
01-18
04-18
07-18
10-18
01-19
04-19
07-19
10-19
01-20
04-20
07-20
10-20
0.0 -8.0
98990001020304050607080910 11 12 13 14 15 16 17 18 19 20 Note: All figures are rounded.
Source: The Turkish Statistical Institute (TurkStat)
Source: The Turkish Statistical Institute (TurkStat)
Investor Relations Presentation - DOAS Profile - 2021 | 26Automotive Market
Turkish Light Vehicle Wholesale Performance - Market vs. DOAS
LV Wholesale Market (thousand) DOAS LV Wholesale (thousand) DOAS Market Share %
1,000 994
972 957 25%
900
871 21.2%
852 20.8%
20.1% 791
800 779
761 762 19.1% 20%
17.9%
700 17.3%
15.9%
16.1%
600 15.8%
600
15%
12.6%
500 470
11.3%
400 10%
300
202 211
183
200 152 153 5%
109 124 125
86 104
76
100
0 0%
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Source: Automotive Distributors Association, DOAS performance includes Škoda sales.
Investor Relations Presentation - DOAS Profile - 2021 | 28DOAS Wholesales Performance
WHOLESALES (unit) 2020 2019 Change 2018 2017 2016
VW 66,892 45,282 48% 61,563 119,384 137,143
VW PV 54,886 37,029 48% 45,388 91,343 104,410
VW LCV 12,006 8,253 45% 16,175 28,041 32,733
AUDI 19,537 9,576 104% 12,969 21,172 22,105
SEAT 11,866 5,765 106% 8,640 17,002 20,976
ŠKODA 25,965 14,600 78% 20,425 24,714 30,004
PORSCHE 648 298 117% 481 700 881
BENTLEY 11 9 22% 10 16 9
LAMBORGHINI 19 9 111% 3 7 7
PC TOTAL 112,932 67,286 68% 87,916 154,954 178,392
LCV TOTAL 12,006 8,253 45% 16,175 28,041 32,733
LV TOTAL 124,938 75,539 65% 104,091 182,995 211,125
SCANIA 1,157 465 149% 1,177 1,697 2,050
GRAND TOTAL 126,095 76,004 66% 105,268 184,692 213,175
MARKET SIZE*
PV 627,359 379,430 65% 469,882 722,168 765,467
LCV 163,723 90,195 82% 130,104 234,654 228,446
Total LV 791,082 469,625 68%
HCV 16,447 7,444 121% 11,754 16,536 18,343
TOTAL 807,529 477,069 69% 611,740 973,358 1,012,256
DOAS Market Share
PV 18.0% 17.7% 18.7% 21.5% 23.3%
LCV 7.3% 9.2% 12.4% 11.9% 14.3%
HCV 7.0% 6.2% 10.0% 10.3% 11.2%
TOTAL 15.6% 15.9% 17.2% 19.0% 21.1%
Source: Automotive Distributors Association
Investor Relations Presentation - DOAS Profile - 2021 | 29Turkish Automotive Industry
Production vs Sales (thousand units) GDP vs Auto Sales Breakdown of Vehicles*
Sales Production Change in Auto Sales (left axis)
Change in GDP (right axis)
Total Number
1,800 150% 15% of Road Motor
1,600 Vehicles 24.1
1,400 100% 10% mn units
1,200 1,336
50% 5% Car 54%
1,000 Small truck 16%
800 773 Motorcycle 15%
0% 0%
Tractor 8%
600
Truck 4%
400 -50% -5% Minibus 2%
200 Bus 1%
0 -100% -10%
2004
2019
2020
1997
1998
1999
2000
2001
2002
2003
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
Source: Automotive Distributors Association and Automotive Source: The Turkish Statistical Institute (TurkStat) and Automotive Source: General Directorate of Public Security
Manufacturers Association Distributers Association
Auto Industry Segmentation* Auto Engine Segmentation* Vehicle Ownership Per Capita
Parc Density / 1000 Inhabitants
PC LCV PC LCV
96% 94% 622
606 597
71%
59% 413
55%
36% 39%
30% 217
13% 15%
2% 0%
Import Diesel A/T below 1600 cc between 1600 cc above - 2000 cc Turkey Romania UK Germany Greece
- 2000 cc
Source: Automotive Distributors Association Source: Automotive Distributors Association
* As of December 2020 * As of December 2020 Source: ACEA Report Vehicles in use Europe 2021 (2019 Data)
Investor Relations Presentation - DOAS Profile - 2021 | 30Turkish Automotive Industry
Oil Prices in Turkey (TRY) (2005-2021) Oil Prices (Liter, TRY) (01.03.2021)
13.49 13.84
7 12.40 12.50
6
5
8.39
4 7.32 7.75
3 5.87
2
1
0
01.01.05
01.01.06
01.01.07
01.01.08
01.01.09
01.01.10
01.01.11
01.01.12
01.01.13
01.01.14
01.01.15
01.01.16
01.01.17
01.01.18
01.01.19
01.01.20
01.01.21
Italy Greece Germany UK Turkey Bulgaria China USA
Source: Turkish Petroleum (01.03.2021) Source: Global Petrol Prices
SCT Rates in Turkey (%) 2000 cc Average Vehicle Age in Turkey
(Passenger Cars)
250 220 24.2
200
160 160 160 17.2
145
150 130 130 130(*) 14.2 14.4
13.2 14.1 13.7 14.2
100 100 100 12.3
100 84 84 84 90
75 80 80 80
Motor
60 54 60 60
50 52 40 45 45 45 45(**) Vehicles
50 37 37 37 30 Average
46 30 27
18
27
0
08-02 10-03 11-04 03-09 06-09 10-09 10-11 09-12 01-14 11-14 10-18 07-19 08-20
(*)
130% for sale price of ≤TL170K. The rate is 150% for sale price of >TL170K. Motor PC Minibus Bus Small Truck Motorcycle Tractor
(**)
45% for sale price of ≤TL85K. The rates are 50% and 80% for sale prices of btw TL85K-130K and >TL130K, Vehicles Truck
respectively.
Source: Revenue Administration Source: The Turkish Statistical Institute (TurkStat)
Investor Relations Presentation - DOAS Profile - 2021 | 31Core Business Lines
Import and Distribution
In 2020, the New Bentley Flying Spur, a unique combination of the luxury
Thanks to the successful product and communication strategies pursued in
and sports sedan performance of the Bentley brand, and the New Bentayga,
2020, Volkswagen Passenger Cars ranked 3rd in the passenger car market
the SUV model of the brand, were introduced in Turkey, while the Urus, the
with a retail sales figure of 52,740 and a market share of 8.6%. Tiguan, the
SUV model of the Lamborghini brand, has led the Company to success in
most successful Volkswagen model worldwide, was introduced in October
terms of sales. Lamborghini reached the highest sales figure in Turkey with
2020 with a more digital and newer version, following significant
Urus, the world’s first super SUV. In 2020, Bentley sold 11 in total and
technological improvements. The new model became the segment leader in
Lamborghini sold 19 units of vehicles.
the last quarter of the year with its successful sales performance after its
debut. In 2020, Volkswagen Passenger Cars achieved a total of 31,600 digital
potential customers from the website using advanced and learning
algorithms such as Behavior-Based Offering System (BBO) and from efficient The Porsche brand increased its sales by 71% in 2020 compared to 2019 and
use of social media channels. This figure indicates a 30% increase compared sold 619 vehicles. With a sales performance of 303 units, the Porsche Taycan,
to that of 2019. the first fully electric sports car which was added to the product line in
October, has been the best-selling all-electric car in Turkey.
Having been imported by Doğuş Otomotiv since 1994, the Audi brand In 2020, Volkswagen Commercial Vehicles has a 7.4% share in the light
completed the year 2020 as the premium market leader with a sales figure commercial vehicle market, with a sales figure of 12,036 units, while maintaining
of 18,168 units, increasing its market share further. Audi Turkey continued to its leadership in the imported commercial vehicle market with a market share of
reinforce its position in the premium segment by focusing on digitalization 20.4%. In 2020, Volkswagen Commercial Vehicles was awarded the “Best
and “The Good-Natured Brand” strategy in its business processes. In 2020, CustomerOriented Distributor” for its success in sales and aftersales services by
After-Sales Services were integrated into the “Audi Intelligence: CRM” project, Volkswagen AG.
and with the detailed and versatile analysis of the information of service
customers, the brand aimed to identify the customers with the highest
potential to receive service from Audi Authorized Services. With the motto, “Tailored for the only business that matters, yours” Scania has
completed 2020 with an overall market share of 7% and 10% in the tractor
segment, successfully leaving behind a challenging year for the heavy vehicle
industry. One of the leading applications in the sector, “Scania’m Cepte” (My
Although production was interrupted due to the pandemic in 2020, SEAT Mobile Scania) reached a total of 10,000 downloads by the end of 2020,
sold 11,551 passenger cars, attaining a market share of 1.89%. Sales of the making it an important digital application for its users.
SEAT 100% electric eXS KickScooter, the first micro-mobility product of SEAT,
have begun in Turkey in April 2020 in line with SEAT’s global strategy.
Scania Power Solutions has carried its market share in the marine engine
industry to higher levels in 2020, thanks to domestic and international
projects realized with shipyards and yacht manufacturers that manufacture
In 2020, the passenger car market grew by 57.5% compared to the previous PowerSolutions pilot boats, fishing boats, and passenger ferries.
year with a total sales performance of 610,109 units, while ŠKODA, realizing a
retail sales figure of 24,175 units, increased its sales by 57.3% compared to the
previous year. Displaying a growth performance in line with the market,
ŠKODA maintained its total market share at 4% by the end of the year. Yüce Thermo King, which has been the market leader in the reefer unit industry for
Auto ŠKODA has proven its success in this field globally by winning the “Best years, continued its success in 2020 with solutions that meet different needs
Distributor Award” in the After-Sales Services category at the Distributor of and maintained its leadership in the cold chain transportation industry. Thermo
the Year 2019 organization held by the ŠKODA brand globally. King’s new reefer unit series, Advancer, won the first place in the Smart Trailer
category of the Trailer Innovation Awards!
Investor Relations Presentation - DOAS Profile - 2021 | 33Retail > Doğuş Oto
Doğuş Oto represents seven brands (VW
Passenger Cars, VW Commercial Cars, represents
Audi, Porsche, SEAT, Škoda, and DOD),
for which it sells new and second-hand
vehicles, spare parts, and accessories at
a total of 36 Authorized Dealers and 33
7 brands
Service points in Istanbul, Ankara, Bursa
one-stop shopping
and Kocaeli; it also offers its customers concept
insurance, financing, and after-sales
support services.
Doğuş Oto operates on a total area
of 278,480 square meters with 1,471 operating on
employees.
Doğuş Oto sold 40,613 new vehicles and
its share in the retail sales volume of
278,480 m2
Doğuş Otomotiv was 35.8% in 2020. total area
With a total of 234,615 service entries
were made in 2020.
2020
35.8%
Share of DOAS sales
Investor Relations Presentation - DOAS Profile - 2021 | 34Retail > Škoda
New Corporate Identity and Design
Standards 2020
24,175
Yüce Auto started the distribution of
ŠKODA brand vehicles in 1989.
In 1998 50% partnership with Doğuş
Otomotiv started. Sales Units
With 4% market share, ŠKODA completed
the year 2020 in the 10th place with 24,175
retail sales.
New ŠKODA Scala, which entered the C 2020
HB segment in the second half of 2020,
4%
finished the year in the second place with
a sales performance of 7,461 units.
The KODIAQ model in the D SUV Market Share
segment was the best-selling automobile
in its segment in 2020, as in 2019, with
sales of 1,881 units and a market share of
17.2%.
2020
3 New Model Launch:
New ŠKODA Scala,
New ŠKODA Kamiq,
New ŠKODA Octavia
Investor Relations Presentation - DOAS Profile - 2021 | 35Replacement Parts and After Sales Services > Parts & Logistics
Spare Parts and Logistics employs stateof-
the-art technology combined with the availability
best modern synergistic practices, creating
99%
unmatched levels of service for the global
brands that Doğuş Otomotiv represents.
In 2020, Spare Parts and Logistics imported
101,176 vehicles, and dispatched 124,943 in Spare Parts
vehicles to Authorized Dealers, ending the
year with a total revenue of TRY 1,364.3
million generated by the sales of spare parts
and accessories.
Spare Parts and Logistics uses advanced
computer technologies and inventory
Revenues
management systems, which can be easily
adapted to various demands of customers, TRY 1,364.30 million
to run its operations smoothly. As a result,
by proactively arranging safety stock levels from Spare Parts
during the pandemic year when uncertainty
is very high, spare parts availability was and accessories
maintained at 99% like the previous year
and possible customer complaints are
prevented in 2020.
As the “shipment from the port” project dispatched
that Spare Parts and Logistics implemented
as a part of its pioneering vision in vehicle
logistics continued with high capacity for
vehicle storage and importation at the ports,
124,943
significant improvements were achieved in vehicles
client delivery times by working with more
than one transportation company for vehicle
deliveries from ports to authorized dealers.
Investor Relations Presentation - DOAS Profile - 2021 | 36Used Vehicle Sales > DOD
The total sales of DOD Authorized Dealers
realized as 14,625 units at 59 sales points in 2020
2020.
DOD, has launched the Vehicle Promotion by
Video Call service in addition to the DOD 360
service, which is currently in use and offers a
14,625
360° view of the inside of the vehicle. The service, sales vehicles
which can be easily accessed via DOD.com.
tr and DOD Mobile, primarily aims to support
sales negotiations digitally. Since the service was
launch, 1,025 online interviews were conducted
and 14 vehicles were sold using the service.
With the “Sell to DOD” service launched in the
last quarter of 2020, users who want to safely
sell their vehicles at its actual value have found
largest corporate
the opportunity to evaluate their vehicles
without going to the sales points. In 2020, pre- retailer of used
evaluations were made for approximately 17,500
vehicles within the scope of this service, and car business DOD Sales Performance
the 101-Point Control was performed on 300 of
the vehicles. Of the inspected vehicles, 12 were 22,534 22,009
purchased. 21,767
The DOD Mobile application has been 18,067
downloaded to approximately 900,000
smartphones or tablets so far and has become
one of the most preferred mobile applications in
providing services 14,625
this field.
In accordance with the regulatory change
published in the Official Gazette dated August
59
15, 2020 and numbered 31214, compliance customer points
practices on various topics such as registration
certificate, authorization certificate, vehicle in Turkey
exhibition and publication criteria were carried
out in the entire DOD network. 2016 2017 2018 2019 2020
Investor Relations Presentation - DOAS Profile - 2021 | 37Automotive Related Ancillary Business
Finance > vdf
The JV company was established on 20 New Contracts
December 1999 to provide financing 2020 78,111
86,433
for Doğuş Otomotiv Group Brands’ 67,733
customers. The established JV company
is owned by Doğuş Holding (1%), Doğuş
37,397 units 51,177
60,180 58,338
54,793
37,397
Otomotiv (48%) and Volkswagen
new contracts
30,102
Financial Services AG (51%).
Offering products and services
nationwide, vdf ensures ease of mind for 2012 2013 2014 2015 2016 2017 2018 2019 2020
its customers by providing Vehicle and
Service Credits from a single point: the Credits Given (TRY million)
Authorized Dealer. 2020 6,602
5,522
5,163
TRY 6,602 mn
4,957
In 2020, vdf aimed to increase customer 4,345
satisfaction and customer loyalty through 3,058
2,531 2,870
sale, marketing and customer loyalty
campaigns it jointly organized with the new credits given 1,906
brands.
In 2020, new credit contracts realized as 2012 2013 2014 2015 2016 2017 2018 2019 2020
37,397 units with a total amount of TRY
6,602 million and total portfolio units Portfolio
of 61,237. Therefore, total loan volume of 2020 160,727
146,046 147,671
vdf increased by 38% compared to the 121,905 129,945
previous year and rose from 5.3 billion
61,237 units
111,783
91,257
TRY to 7.3 billion TRY. 80,211
61,237
new portfolio
2012 2013 2014 2015 2016 2017 2018 2019 2020
Incl. Scania and Man Finance
Investor Relations Presentation - DOAS Profile - 2021 | 39Finance > vdf Insurance
vdf Insurance, as an agent for 12 insurance Number of Insurance Contracts
companies, provides services & products to in 8 years
its customers such as motor insurance, traffic 314,757 313,129 323,975 306,771 306,581
doubled
insurance, credit protection insurance and 256,831
extended warranty.
vdf Insurance works with the Authorized Dealers
of VW Group brands in Turkey. The number of its number of policies
branches in 2020 is 33.
The production of its policies will be 449 million.
2015 2016 2017 2018 2019 2020
Finance > vdf Factoring The number of vdf
Insurance Penetration
Motor Insurance Extended Warranty
Active since May 2010, vdf Factoring Services
offers factoring and financing services to 110
branches in 2020 59.5% 58.5%
55.1%
21.4%
44% 45% 17.1%
33
Autorized Dealers of Doğuş Otomotiv. In 2020, 15% 14% 13.8%
vdf Factoring reached a transaction volume of
TRY 18 billion and a total asset value of TRY 1
billion.
2016 2017 2018 2019 2020 2016 2017 2018 2019 2020
Development of Assignments (TRY million)
Operational Fleet Renting > 2020 DOAS Yüce Other
1,100
vdf Fleet
vdf Fleet was established in March 2016. TRY 18 bn 1,100 600
2,000
1,500 2,300 600
3,300
13,600
Fleet ERP processes and procedures were built up.
2020 active contract number is around 12,011
transaction volume 8,800 9,600 10,000 1,500
7,600
1,400
7,000
contacts.
In 2021, it is expected more than 15,700 new
contracts. 2015 2016 2017 2018 2019 2020
Investor Relations Presentation - DOAS Profile - 2021 | 40Other Investments > TÜVTÜRK
TÜVTÜRK – a cash cow business of DOAS, Bridgepoint
and TÜV SÜD
TÜVTÜRK consortium was granted by Turkish
rights to build & operate
Privatization Administration the right to build &
operate MVISs in Turkey for 20 years in exchange of
US$ 552 million.
189 fixed and 73 mobile inspection stations are fully
20 years
operational as of end-1Q09, with an investment of
US$ 300 million. in exchange of
Operation fees were collected from the
suboperators (Business associates (BA)) in exchange US$ 552 mn
for the prepared stations for operations.
The BAs will share their revenues with the
government: 1st-3rd years: 30%; 4-10th years: 40%
and 11-20th years: 50%
...and with TÜVTÜRK consortium: 1st-10th years
expected revenues
7% and 11-20th years: 20%
The MVIS business is expected to generate
US$ 15 billion revenues in 20 years with
US$ 2.5 billion EBITDA.
US$ 15 bn
At the end of the 13th year, nearly 93.7 million in 20 years
vehicles have been inspected and 30.2 million
vehicles underwent exhaust gaz emission
measirements. 32.7 million vehicles were re-
inspected and enabled over 32 million unsafe cars
to return safely back into traffic once again.
In 2020, periodic inspections of 10.2 million vehicles
were completed and 3.7 vehicles underwent
exhaust gas emission measurements.
expected EBITDA
According to the research entitled “Analysis of the
Economic Impact of Road Safety and Periodic
Vehicle Inspection Application in Turkey” conducted
by CITA in 2017 under the leadership of Prof. Dr.
US$ 2.5 bn
Wolfgang G. Schulz and Sebastian Scheler; there is
an average saving of 340 million US$ per year which
in 20 years
is contributed to Turkish economy as a result of the
traffic accidents avoided through TÜVTÜRK vehicle
inspection system.
Investor Relations Presentation - DOAS Profile - 2021 | 41Other Investments > Doğuş Teknoloji
Growing with new investments
Doğuş Teknoloji creates a wide scope of Affiliate
software products and services that answer
to actual demands and that reflect strong
technological and operational experience 46%
and sectoral expertise. Doğuş Otomotiv
Established in September 2011, Doğuş
Teknoloji is owned 54% by Doğuş Holding
and 46% by Doğuş Otomotiv.
It moved to D-Office at the end of 2019.
The main areas of Doğuş Teknoloji’s
expertise include designing software
Established
and information systems that responds
to analysis of business requirements (i.e.
business process automation, reporting,
2011
security, etc.), development, installation,
updating, maintenance, error fixing
and integration of projects into these
systems, maintaining security, monitoring
performance and reporting abnormalities,
consultancy services, and managing all of
all these processes.
ITIL
Certified
Investor Relations Presentation - DOAS Profile - 2021 | 42Corporate Governance and Sustainability
Corporate Governance
An assessment of Doğuş Otomotiv’s activities CMB Corporate Governance Principles
and its compliance with the principles 2020 Compliance Rating Scores
indicates the following points as basic reasons
for grade increase:
Compliance with Corporate Governance
9.67/10 7.75 7.80
8.63
9.05 9.25
9.42 9.51 9.63 9.64 9.65 9.67
Principles continues consistently and CG Compliance Rating
conducted with great care. Score
Subjects that can be useful for
shareholders and investors are disclosed in
(9.65 in 2019)
time without any delays.
The Company continues to be in the
Sustainability index.
2020
Necessary information on COVID-19
pandemic has been given to employees, Top 3rd 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
dealers, suppliers and all stakeholders and
guiding precautions have been taken.
Keeping motivation at a high level,
Highest CMB Corporate Governance Principles
Compliance Rating Subcategories
communication between top Rated Score 96.36 97.67 95.95 96.67
management and employees, as well as
among employees has been established
online in this period.
2020
Effectiveness of Board of Directors has
been measured and pertaining decisions
of the Board have been carried out by Board of
the Remuneration and Nomination
Committee and Board has taken some
decisions in this subject.
Directors Shareholders Public Disclsures and Stakeholders Board of
most improved Rights Trancparency Directors
Source: Kobirate Uluslararası Kredi Derecelendirme ve Kurumsal Yönetim
Hizmetleri A.Ş., Corporate Governance Compliance Rating Report,
17.12.2020
Investor Relations Presentation - DOAS Profile - 2021 | 44Sustainability Management
Since 2009,GRI Global Reporting
Framework
In accordance with the principle of
transparency and accountability, Corporate
Governance and
Doğuş Otomotiv has been Sustainability Since 2010, UNGC Signatory
Committee Affiliated
implementing strategic sustainability with the Board
management in the areas of social,
environmental, economic and
governance throughout its all life
cycle since 2009. Code of
Ethics and
Sustainability Sustainability
Compliance Management Council Since 2015, BIST Sustainability
Our Company, which accepts Committee Index
sustainability related areas as a part
of risk management,will published its
11th Sustainability Report in 2020. The
report, which was published by taking Digital
an independent audit, is delivered to Transformation
and General Directorate Since 2017, UN Sustainable
our stakeholders via the website in of Corporate
Communication Development Goals Index
accordance with the GRI Reporting
Principles.
Investor Relations Presentation - DOAS Profile - 2021 | 45Sustainability Milestones
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
2009, the first Focus areas Work on the The Code of The first G4 Our Authorized More than 1500 Sustainability Successfully Business
COP Report was suitable for the Code of Ethics Ethics was Report in the Dealers and Doğuş Oto and principles were passing the first Development
published. first AA1000SES at international published and industry was After-sales Doğuş Otomotiv added to Risk independent Unit was
Priority study standards was announced. published. Service Centers employees were Management audit in established.
Corporate conducted initiated. The and Suppliers given face-to-face processes. sustainability
Responsibility in 2010 were committee was Stakeholder Sustainability started to be Code of Ethics processes Compliance
Team was published. established. Engagement Committee has added to the training. First GRI Function was
established. Strategy been formalized report. Standards report Supply chain established.
First policies A new action started to be Corporate management
The first were determined plan has been implemented. The sustainable Our affiliates Governance and Priority Focus 19 Authorized Living your Life
Sustainability and published. prepared for supply chain have been Sustainability Area Workshop Dealers, 18 without Plastics!
Report was Traffic is Life! Authorized management added to the Board Suppliers and
published in The Executive platform and Dealer and strategy was Report. Subcommittee Best Sustainable Affiliates DPAR B2B
2010 (GRI). Board has been its strategies Supplier announced for was officially Supply Chain Website was
declared as have been Information the first time in DOAS was established. Management DOAS became created.
UNGC Global the Corporate determined. processes DRIVE the industry. selected Award the company
Compact was Responsibility fifth most The number with the 15 Projects were
signed. Monitoring CS DOAS was transparent and of Authorized highest score approved by
Committee. performances entered in accountable Dealers included in the Women Digital Board.
were added to the BIST companies in the report Empowered
First GRI B Type the investor Sustainability in Turkey by increased. Board Index 50% Women in
Report presentations. Index. Transparency the Board of
International Directors.
Turkey.
Investor Relations Presentation - DOAS Profile - 2021 | 46Sustainability Management
Sustainability Report Statement of Compliance Continuing Certification
Limited Assurance of the to Sustainability Principles Process
Independent Audit Framework
According to the International Standards
AccountAbility Principles (AA1000 AP) Since 2020, ISO 14001:2015
for sustainability reports, Doğuş Otomotiv
has published the 2019 report with CMB Sustainability Environmental
limited assurance in line with the title of
“Independent Audit”, which is among the
Principles Compliance Management
basic reporting principles. Framework Framework
ISO 14064
Comply Greenhouse Gas
or Explain Measurement and
Control System
ISO 50001
47 Yes
Energy Management
9 Partly
System
4 No
Investor Relations Presentation - DOAS Profile - 2021 | 47Sustainability Policies
Economic Indirect Water
Market Presence Environmental Energy
Development Economic Management
Policy policy Efficiency Policy
Policy Impacts Policy Policy
Environmental Diversity
Emissions Waste Sustainable Employees and
Impact Policy and Equal
Management Management Supply Chain Good Workplace
of Products and Opportunity
Policy Policy Policy Policy
Services Policy
Equal Pay for Occupational Performance Community
Information Human Rights
Equal Work Health and Management Participation
Security Policy Policy
Policy Safety Policy Policy Policy
Product
Customer Anti-Bribery and
and Service Purchasing
Responsibility
Health and Anti-Corruption
Policy Code of Ethics
Safety Policy Policy
Policy
Investor Relations Presentation - DOAS Profile - 2021 | 48Sustainability Goals 2020-2023
ENVIRONMENTAL SOCIAL ECONOMIC
ISO 14001 Certification Process Corporate Volunteering Designing HR applications for
Programs the development of employees’
Calculating the carbon footprint digital competencies and
in accordance with ISO 14064 Recording volunteer hours implementing 25 projects in the
(DİNAMİK) and encouraging digital category
Environmental Risk Analysis
Disseminating Traffic is Life Consolidation of purchasing
Joint projects with brands in the trainings in cooperation processes (Brands and Logistics)
Electric Vehicles committee with the Ministry of National
Education Risk and categorization projects
in Supply Chain Management
Projects on Work-Life Balance
Sustainability trainings at
Concrete goals in projects on Authorized Dealers and After-
Equality at Work sales Service Centers
Cooperation with initiatives and
support programs
Cooperation with OEM on
sustainability issues
Investor Relations Presentation - DOAS Profile - 2021 | 49Traffic is Life!
The Traffic is Life! platform has carried out
awareness studies towards various target audiences increasing
for 17 years as the longest social responsibility
traffic safety
project in the sector, with a view to changing
the behavior and habits of individuals from all
age groups regarding traffic safety, and raising
awareness in society.
In 2020, the Traffic is Life! platform turned its
awareness
attention on the reflections of urban living,
rising mobility, and technology on our daily lives.
since 2004
Correctly analyzing changing technology and
media consumption trends, the platform adopted
the strategy of taking an active stance in social
media and digital platforms in order to efficiently the strategy of taking
reach its target audience.
an active stance
With the transfer of education to online platforms,
as the hours of the lessons taken by the students in socialmedia and
on EBA TV increased, as Traffic is Life, we took part
in EBA TV (Online education platform prepared
by the Ministry of National Education, which digital platforms
broadcasts from three different channels: primary
school, secondary school and high school) to
increase the traffic awareness of our children, our
future, and supported positive cultural awareness.
Cooperating with Road Safety Expert Ahmet Özgün
raising the awareness of
in this project, the platform created educatinal the youngers within the
videos in order to fill the knowledge gap on the
part of drivers in Turkey with regard to safe driving, scope of
and to offer them guidance on traffic related
matters on issues such as speed, smartphone
use, blind spots, driving position, traffic signs and
the online
speed limits, based on statistics from the General
Directorate of Security. education platform
Investor Relations Presentation - DOAS Profile - 2021 | 50You can also read
