Introduction to Virtual Real Estate NFTs
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Introduction to Virtual
Real Estate NFTs
Version 1.0 / Last Updated 05.11.21
At Foreve
Brands, S
Estate ER
that supp
reality cr
experienc
Forever Creative Company is a leading Virtual Real Estate NFT Acquisition and
Activation Company. We align Virtual Real Estate ERC-721 tokens (NFT’s) with
augmented, virtual, and mixed reality creative to deliver location based
experiences.
“As a Creative, I was able to
share my creative expression
in a way that I never had
before, and at scale…”
My journey started in 2003 with MySpace,
one of the first noted Social Media
platforms. MySpace opened the doors to
an iteration of the Web that gave us all the
ability to connect and share in ways that were previously
Geographically constrained. As a Creative, I was able to share my
creative expression in a way that I never had before, and at scale. I was
able to build networks of interest and build value in a decentralized and
geographically fluid way. It did not stop there. In 2004 we received
Facebook, and in 2006 Twitter. All of these advances, classified as
Social Media, radically changed the face of the Internet forever.
In 2006 I was introduced to the Metaverse - Second Life. Second Life, a
multiplayer virtual world where the citizens of that world created
everything experienced. Viewed on a web browser, Second Life
delivered a three-dimensional world where anything was possible.
Within the expansive platform, I experienced everything from digital
protest, entertainment, commerce and learning, to immersive brand
experiences. An early technology, Second Life represented, to me, a
fundamental shift in how we would one day interact with each other,
build community and gain a deeper understanding about who we are
as a people.
”On the tail-end of a global pandemic experienced in 2020, we are all faced with understanding the internet in radical new ways. From online meetings, to touch-less commerce in the physical context…” Fast forward to 2021. On the tail-end of a global pandemic experienced in 2020, we are all faced with understanding the internet in radical new ways. From online meetings, to touch-less commerce in the physical context, technological advancements that were always "edge" are now front and center. Advancements in Blockchain technology have come from the obscure, to the mainstream, and the decentralization of many of the centralized systems we have become accustomed to, is quickly becoming common place. One area that we are deeply invested in at Forever Creative Company that has emerged is the Virtual Real Estate NFT space. Virtual Real Estate or "VRE" and it's relationship to virtual, augmented and mixed reality will usher in yet, an entirely new dimension as it pertains to how we interact with the web, and more importantly, the physical world around us.
This White Paper is an introduction to the world of Virtual Real Estate NFT's. The challenge with writing this kind of paper, is making the complex easy and approachable. In respect of not taking you down the inevitable "rabbit holes" this space will spin you into, we have taken care to keep this paper light yet informing, with the hopes that you deepen your understanding of this fascinating space that we are so fond of. Vincent Hunt Vincent Hunt Co-Founder @ Forever
“The next major technological platform for creative expansion of the mind will be cyberspace, or more specifically the Metaverse, a functional successor to today’s 2D Internet, with virtual places instead of Webpages…” ― Alex M. Vikoulov, The Syntellect Hypothesis: Five Paradigms of the Mind's Evolution
Contents I. What is Virtual Real Estate II. Metaverse vs Mirror worlds III. NFT's and Their Relationship to VRE IV. VRE Acquisition x Activation V. Augmented, Virtual, Mixed Reality and VRE VI. Commercial VRE VII. Location-Based VRE NFT's VIII.VRE x Future IX. About Forever Creative Company X. Links & Resources
What is Virtual Real Estate?
” Virtual Real Estate also includes coordinates mapped to the real world on platforms like SuperWorld, OVR, and Earth 2 where digital experiences can be accessed through the use of Augmented Reality (AR) technology.…” If you do a web search on Virtual Real Estate, you will find mixed definitions. One definition revolves around the practices involved with finding, and selling traditional Real Estate as we know it, using online channels and tools. This is NOT the definition we are after here. The definition we are after is this one: Virtual Real Estate refers to the digital coordinates connected to land parcels found either in an online virtual world experienced through Virtual Reality headsets OR through a traditional web browser. Platforms like the aforementioned Second Life, Decentraland, Cryptovoxels, Somnium Space and Sandbox lean into this. Virtual Real Estate also includes coordinates mapped to the real world on platforms like SuperWorld, OVR, and Earth 2 where digital experiences can be accessed through the use of Augmented Reality (AR) technology that can be found on any modern mobile device (mobile phone, tablets) OR through the use of the emerging tech found in AR glasses.
This paper will focus primarily on the later of the two types of VRE, which is Virtual Real Estate that maps to the real world because this is where the team at Forever concentrates 90% of its acquisition and activation practices. The primary takeaways from the above definition is this: ✓ Virtual Real Estate is digital ✓ VRE is accessible both Online through web browsers and through Virtual Reality headsets (Oculus) AND in the REAL WORLD through the use of Augmented Reality technology (AR)
Metaverse vs Mirror Worlds
Having an understanding of the terms Metaverse and Mirror Worlds is
key to truly wrapping your head around the expansive nature of VRE.
Here are the two in as simple terms as possible.
Metaverse
The Metaverse is a collective virtual
shared space, created by the
convergence of virtually enhanced
physical reality and physically
persistent virtual space, including the
sum of all virtual worlds, augmented
reality, and the Internet. (Wikipedia)
Mirror Worlds
A Mirror World is a representation of
the real world in digital form. It attempts to map real-world structures
in a geographically accurate way. Mirror Worlds offer a utilitarian
software model of real human environments and their workings.
(Wikipedia)
Mirror Worlds, are basically a subset of the Metaverse which as
mentioned above, is the totality of ALL of these digital experiences
combined to make up one massive alt existence designed, deployed
and interacted with by human beings through technology enabled
means (AR glasses, VR headsets, Web Browsers).NFTs and Their Relationship to VRE
An NFT is a Non-Fungible Token. Non-Fungible Tokens have been
around since 2015, however; have gained major traction AND attention
as of late due to the massive financial transactions that have
happened to facilitate the buying and selling of them. This paper is NOT
a paper about NFTs, having a baseline understanding of them IS
important.
Non-Fungible Token
A non-fungible token is a unit of data stored on a digital ledger, called
a blockchain, that certifies a digital asset to be unique and therefore
not interchangeable. NFTs can be used to represent items such as
photos, videos, audio, and other types of digital files. (Wikipedia)
When NFT technology is applied to the minting of, OR
sell of a coordinate mapped to the (in our case) real
world, we are in essence taking ownership of the
digital geographic coordinate for the purpose of
serving (or displaying) augmented, virtual or mixed
reality experiences, commerce and other digital
interactions (games).
We will discuss the relevance of this "ownership" later within this paper.
What we want to really dial in on is this:
✓ VRE NFTs stored on the Blockchain, authenticating (minting) them,
certifying them as unique and not interchangeable.
✓ VRE NFTs are used to "host" or "serve up" geo-specific augmented,
virtual, and mixed reality experiences.VRE Acquisitions x Activations
VRE Acquisition Forever's business model revolves around two primary VRE practices. The first is acquisitions. Forever acquires (primarily) geographic coordinates that map to meaningful locations in the world. Examples of this would be: High foot-traffic area (open malls, tourist destinations) ✓ Monuments ✓ Special Interest Destinations (motor-sport tracks, arenas) ✓ Unique Global Landmarks (Hyperion tree, Challenger Deep) Our acquisition strategy leans into the second part of our practice: Activations. VRE Activations At Forever we look at "activations" through three lenses: ✓ Activate for the purpose of NFT resell (trade) ✓ Activation for the purpose of user experience (commercial installations) ✓ Activation for the purpose of informing, directing, and illuminating The activation of an VRE NFT is basically the deployment of an AR/VR or MR experience into a specified and acquired geographic location. The possibilities are endless. For example, we could acquire the VRE that encompasses a museum, and upon approaching the museum, patrons could be greeted by an
AR Artificial Intelligence Avatar that answers questions and illuminates areas of special interest within the museum, simply by opening an app on their mobile phones. Once inside the museum, patrons could use their phones AR capabilities to see an entire digital experience that heightens the relevance and engagement around the physical artifacts within the museum.
Augmented Reality and VRE
Augmented Reality and VRE
As we have discussed, augmented reality
plays a BIG part in the VRE narrative.
Augmented reality technology is maturing
by leaps and bounds. Early wins for the
technology include the massive gaming
platform Pokémon GO, where users are able
to use the world around them as a massive
playing field of exploration and sport. VRE's
relevance is illuminated here in the sense that the geographic
coordinates where these experiences live, are in essence VRE parcels,
all interconnected to deliver a rich and vibrant canvas.
Virtual Real Estate and VRE
Similar to the dynamics behind AR, VR
experience can be anchored to
geographic locations, giving users the
ability to experience the world's
treasures and all of its beauty from
the comfort of their home. The use
cases behind VR and VRE are
emerging, and at Forever we are
exploring ways to leverage VRE and VR
to deliver experiences that defy
geographic constraints.Mixed Reality and VRE
We have all seen the movie "Minority Report" - Mixed reality is both the
experience AND utility layer of this narrative. With mixed reality, users will
be able to interact with the world in profound new ways. Blending the
best of VR and AR into a seamless experience where users have the
ability to actually interface with
digital assets that are seemingly
floating in the spaces and places
around them, opens the door to an
entirely new way to interact with
each other, commerce,
entertainment and other
experiences. And just like with AR
and VR, MR or Mixed Reality
experiences are anchored to the
VRE where they are made
accessible.Commercial VRE
”At Forever, we define Commercial VRE by its correlation to, of course, the geographic mapping to the real-world BUT more importantly its relevance to the experiences it delivers in context to how people navigate it…” Commercial VRE A subset of the macro VRE is "Commercial VRE". Subjective in context, Commercial VRE is defined by its direct business application. At Forever, we define Commercial VRE by its correlation to, of course, the geographic mapping to the real-world BUT more importantly its relevance to the experiences it delivers in context to how people navigate it. For example, an open air mall would be a perfect example of Commercial VRE. A sports arena would be another great example, and specifically where there is foot traffic in the corridors of that arena. The ability for people to use the AR capabilities of their mobile devices within these spaces and places opens the doors to the possibilities of immersive, consumer experiences.
Location-based NFTs
Location-Based NFTs
An area of deep interest for us at
Forever is what we call:
Location-based NFTs. As we
learned, an NFT is basically a
unique asset that can not be
exchanged for another. We are
exploring and experimenting
with ways to add value to the
real-world through art,
storytelling, contextual
information and VR/AR
experiences around often
forgotten treasures in the earth.
Our Extraordinary Earth Project, due to launch in the Fall of 2021 will
deliver our vision of what Location-based NFT can be, and mean to the
world.VRE x The Future
” Major players, Google, Facebook, Sony, Microsoft, Qualcomm, and Apple have all invested heavily in AR/VR technology. In 2020 over 2 billion…” VRE x Future The writing is on the wall. It is not a matter of “will all of this matter in the future”, it is really a matter of gaining enough experience in it, because it IS the future. Major players, Google, Facebook, Sony, Microsoft, Qualcomm, and Apple have all invested heavily in AR/VR technology. In 2020 over 2 billion was invested, in which the rise in awareness of the NFT market, these investments are NOT slowing down. The future is where the web is persistent and it is all around us 24/7. Virtual Real Estate is to the future what web servers were in the dawn of commercial web. Owning VRE and leveraging it is the next evolutionary step in global, digital transformation. Second Life, introduced us to a world where the merger between digital and physical would be a seamless event. Social Media introduced us to hyper-connectivity without the tethers of geographic boundaries. The role of Virtual Real Estate moving forward is a fundamental, yet profound one. How we navigate the next decade will reshape and set a course for how we interact, learn, and grow together as a people. This leap is not temporal, it is Forever.
Vincent Hunt
Co-Founder
Jason Stamm
Co-Founder
About Forever Creative Co.
The Virtual Real Estate NFT Acquisition x Activation CompanyForever Creative Company is a United States Based Virtual Real Estate NFT Acquisition and Activation Company. We align Virtual Real Estate ERC-721 tokens (NFT’s) with augmented, virtual, and mixed reality creative to deliver location based experiences. Forever Creative Company was born in the wake of the Non-fungible token emergence in the eve of 2020 and dawn of 2021. Recognizing the radical shift in how artist, storytellers, and creators from a myriad of disciplines would structure the sale of their works, leveraging the power of the Blockchain, Forever Creative Co-Founders, Vincent Hunt and Jason Stamm focused primarily on the channels of delivery of digital creative assets and landed solidly on the Virtual Real Estate space. Aligning research rooted in the augmenteg, virtual, and mixed reality space Forever Creative was born. Forever Creative Company is a United States Based Virtual Real Estate NFT Acquisition and Activation Company. We align Virtual Real Estate ERC-721 tokens (NFT’s) with augmented, virtual, and mixed reality creative to deliver location based experiences. Three key channels for our work include: 1. Marketing & Advertising 2. Brand Activations 3. Location-Based NFT’s
Marketing & Advertising
Forever Creative Company maintains a constantly growing portfolio
over 100 unique plots of land in the emerging SuperWorld platform and
over 300 plots of land in the OVR platform. Each plot of land
strategically acquired. In the space of Marketing and Advertising,
Forever Creative has the ability to leverage VRE to place AR/VR and MR
experiences in front of engaged, foot-traffic audiences in retail,
entertainment, and lifestyle locations around the world. Platforms we
support at Forever Creative as of this writing include:
OVR SuperWorld
OVR presents a Virtual Real SuperWorld, built on the
Estate ecosystem, built on top of Ethereum Blockchain provides
the Ethereum Blockchain, with 100x100 meter plots of virtual
it’s own currency “OVR” that’s land mapped to the real-world.
used to buy, sell and rent Virtual
Real Estate.
Brand Activations
Major brands, from Nike with their
"Nike Air Max Day" experience to the
ASOS "Virtual Catwalk", to
Rekorderlig, Toyota, Amazon, Ikea,
Adidas, and YouTube, augmented,
virtual, and mixed reality
experiences are redefining
consumer engagement. 40% of
consumers say they would pay
MORE for a product or service if they
could engage with the brand using augmented reality, and a
whopping 61% of consumers state that they prefer retailers that offer AR
experiences.At Forever, we use ERC-721 Commercial Virtual Real Estate tokens to
anchor augmented, virtual, and mixed reality creative to the real world
to deliver engaging, immersive brand experiences.
Location-Based NFTs
At Forever, we envision a world where
through the ingenuity, creativity, and
advances in immersive technologies,
artist, and storytellers will shape a
new world right on top the world we
live, work and play within. Through the
lens of our creative curiosity, we
explore ways to leverage VRE ERC-721
NFT tokens to activate experiential
assets that can be collected, shared,
and redistributed across the
Ethereum Blockchain.
Strategic Partners
In the spirit of true collaborative advantage and decentralized teams,
Forever Creative aligns some of the worlds most forward thinking
creative and strategic talent to deliver extraordinary experiences.Forever Creative Co.
Email: hello@forevercreative.co
Web: https://forevercreative.co
At Foreve
Brands, S
Estate ER
that supp
reality cr
experiencLinks & Resources MySpace Cryptovoxels https://myspace.com https://cryptovoxels.com FaceBook Somnium Space https://facebook.com https://somniumspace.com Twitter Sandbox https://twitter.com https://sandbox.game Metaverse Definition - Wikipedia https://en.wikipedia.org/wiki/Metaverse Mirror Worlds Definition - Wikipedia https://en.wikipedia.org/wiki/Mirror_Worlds Second Life https://secondlife.com Blockchain Technology https://en.wikipedia.org/wiki/Blockchain Understanding NFTs - NFT Bible https://opensea.io/blog/guides/non-fungible- tokens/ SuperWorld - Virtual Real Estate NFTs https://superworldapp.com OVR - Virtual Real Estate NFTs https://ovr.ai Earth 2 - Virtual Real Estate NFTs https://earth2.io Decentraland https://decentraland.org
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