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INTRODUCING AICE Australasian Institute of Chiropractic Education - OUR SUPPORT YOUR CONFIDENCE - Australian ...
October 2018 | Free For ACA Members   Australia’s Forefront Chiropractic News & Views Report

INTRODUCING AICE Australasian Institute of
                 Chiropractic Education

OUR SUPPORT              RANDOM AUDITS OF                  NEW CARE
YOUR CONFIDENCE          ADVERTISING COMPLIANCE            MODEL
INTRODUCING AICE Australasian Institute of Chiropractic Education - OUR SUPPORT YOUR CONFIDENCE - Australian ...
Dr Tim                  Assoc Prof      Prof Peter
                     Maggs                  Kim Delbaere      Reaburn

              it’s not too late to register
                           and join us in Hobart!
                                  chiropractors.asn.au/conference
THE AUSTRALIAN CHIROPRACTOR OCTOBER 2018         2
INTRODUCING AICE Australasian Institute of Chiropractic Education - OUR SUPPORT YOUR CONFIDENCE - Australian ...
THIS MONTH'S ISSUE
                                                                        October 2018

OUR SUPPORT, YOUR CONFIDENCE:
UNVEILING THE NEW LOOK FOR ACA   14   ACA ANNUAL CONFERENCE
                                      COMES TO HOBART           17   WORLD CONGRESS OF
                                                                     CHIROPRACTIC STUDENTS                        18

INTRODUCING AICE: AUSTRALASIAN
INSTITUTE OF CHIROPRACTIC EDUCATION                             20   SEXUAL HARRASMENT
                                                                     IN THE WORKPLACE                             24

HOW DO YOU ACHIEVE MORE
LOYAL RELATIONSHIPS?             26   RANDOM AUDITS OF
                                      ADVERTISING COMPLIANCE    28   THE GILES MEDAL 2018:
                                                                     PROF CHARLOTTE LEBOEUF-YDE                   31

NON-SPECIFIC LOW BACK
PAIN IN EVERYDAY PRACTICE        32   NEW CARE
                                      MODEL                     35   STAFF PROFILE:
                                                                     STUTI VAIDYA                                 36
                                                       3                          OCTOBER 2018 THE AUSTRALIAN CHIROPRACTOR
INTRODUCING AICE Australasian Institute of Chiropractic Education - OUR SUPPORT YOUR CONFIDENCE - Australian ...
Australia’s Forefront Chiropractic News & Views Report
                                                                                          The Australian Chiropractor is the official publication of the Australian
                                                                                     Chiropractors Association and is published 11 times per year. All literary matter in
                                                                                     the magazine is covered by copyright and must not be reproduced without written
                                                                                            permission. Not for distribution outside the chiropractic profession.

                                                                                                ©2018 Australian Chiropractors Association

                                                                                                 Editor-in-Chief Dr Matthew Fisher
                                                                                                     Managing Editor Ariel Tate
                                                                                                   ariel.tate@chiropractors.asn.au
                                                                                                    Writer/Editor Julie Bjornberg
                                                                                               julie.bjornberg@chiropractors.asn.au
                                                                                                 Graphic Designer Matthew Gray

                                           Editor's                                             matthew.gray@chiropractors.asn.au
                                                                                              Advertising Coordinator Debbie Kelly

                                           Note                                                debbie.kelly@chiropractors.asn.au
                                                                                                              Printer Arrow Print
                                                ARIEL TATE

                                                                                                         Got something to share?
October is always a big month                  Since I joined the ACA staff three-     If you have an article for submission or would like to write a
for the Association with the ACA            and-a-half years ago, it has been        letter to the Editor, please contact us by the 10th of the month,
Annual Conference, World Spine Day          great seeing Interest Groups develop           prior to publication: magazine@chiropractors.asn.au
and also the launch of the Interest         and flourish. I personally see them
                                                                                                      Got something to advertise?
Group membership year. This                 as a great opportunity to further
                                                                                        If you wish to place a display or classified advertisement,
October we are also launching our           the chiropractic profession and also
                                                                                            please contact us by the 15th of the month, prior to
new branding and the Australasian           encourage greater collaboration
                                                                                              publication: advertising@chiropractors.asn.au
Institute of Chiropractic Education         amongst chiropractors. I encourage
(AICE), both of which feature in this       you to consider joining one of our
edition.                                    eight interest groups.                          Opinions or other material (including advertising) expressed within this
                                                                                       publication are those of the contributor and do not necessarily reflect the opinion
   A lot of time goes into planning            Any clinic owners who have
                                                                                      of nor the policy of the Australian Chiropractors Association (ACA) Limited, unless
the ACA Annual Conference, as               rebranded their business will know       otherwise stated. Acceptance of advertising material in no way implies that it has
                                                                                     the endorsement of the ACA or the Editor of The Australian Chiropractor. The Editor
we ensure that every detail is              that it is both an exciting but also
                                                                                      is under no obligation to print any material submitted for publication and has the
carefully considered to ensure a            challenging experience. I’m an avid          discretion to accept or reject such material without obligation to give reason.
smooth and enjoyable experience             watcher of 'The Block' and liken the
for each delegate. Debbie Kelly, our        experience of our rebranding to a
Events Coordinator, works on the            quicker-than-normal renovation.
conference year-round. Not only             Firstly, there are the judges (the
are many of the details for our 2019        Board); secondly, there are the many
conference locked in but Debbie has         rooms to deliver (our sub brands);
already began looking into 2020! I          and finally, there is the ultimate
hope that you can join us in Hobart         sale (connecting members and
for what will be a great weekend.           stakeholders with the new brand).
   World Spine Day is on 16 October            This month we also launch                                     aca@chiropractors.asn.au
and this year we are encouraging            the AICE headed by Adjunct                                               02 8844 0400
Australians to ‘love your spine’. In        Professor Henry Pollard. Sitting                           PO Box 255, Parramatta NSW 2124
addition to the marketing toolkit           down with Henry at his practice in
we provided members in September,           southern Sydney, his experience
                                                                                                   www.chiropractors.asn.au
                                                                                                                    ABN 50 050 096 038
we are releasing a national media           and knowledge are immediately
release, a blog post and a video.           apparent. It is inspiring hearing him
World Spine Day is a global initiative      speak of this new framework for
and I look forward to seeing how            advanced learning pathways and it                                       @AusChiros
Australian chiropractors contribute         will be exciting to see AICE continue
to this campaign.                           to take shape.

THE AUSTRALIAN CHIROPRACTOR OCTOBER 2018                                     4
INTRODUCING AICE Australasian Institute of Chiropractic Education - OUR SUPPORT YOUR CONFIDENCE - Australian ...
FROM THE PRESIDENT
                                                                                           Dr Anthony Coxon

W
                  hen considering            philosophy, nor is philosophy central
                  whether you will           in our marketing and communications.
                  involve yourself           Professionalism and best outcomes
                  with a professional        for patients and our profession is our
representative body, most people ask         mantra.
two questions:                                  We are committed to building the
   1) what immediate and long-term           evidence-base to improve patient
benefits will I receive; and                 outcomes and ensure more Australians
   2) do I identify with the values of the   experience chiropractic care for their
professional body.                           health and wellbeing.
   In an attempt to understand our
                                             RISK MANAGED OFFER (RMO)
                                                                                             Our discussions with
world and how we fit in, people default
to looking to what is the same and           As I have said, there needs to be a
what is different from themselves. For
as long as I have been a chiropractor
                                             financial benefit of membership.
                                             In the case of the ACA, the biggest
                                                                                             government and other
(an increasingly long time), the             financial gain is the Guild Insurance           stakeholders are not about
                                                                                             philosophy, nor is philosophy
camps have been divided between the          offer. Many ACA members renew
subluxation-focused vitalists and the        their Guild liability insurance over
evidence-based mechanists.
   While there may be extremes at
                                             the coming months. By being an ACA
                                             member, and by taking advantage of
                                                                                             central in our marketing
both ends, I would contest that 80-90%       Guild’s online Risk Managed Offer               and communications.
                                                                                             Professionalism and best
of chiropractors appreciate that an          (which is exclusive to ACA members),
evidence-based model is essential            full-time practicing members can save
for our profession to thrive and for
the patients and communities we
                                             over 30% from Guild’s standard rates.
                                             That’s over $1,000!
                                                                                             outcomes for patients AND
serve to receive the best possible              Keep an eye out for your Guild               OUR PROFESSION IS OUR
                                                                                             MANTRA.
healthcare into the future. These same       renewal notices which will be coming
chiropractors, however, cannot dismiss       out in the next few weeks. Read the
a century of practitioner and patient        information carefully and complete
observations that functional disorders       the online Q&A to learn about risk
of the spine have a broader effect on        mitigation strategies, while saving
health and wellbeing beyond just back        money at the same time.
pain, neck pain and headaches.
   Each and every one of us have             POLICY ON SUBLUXATION
our own philosophy and express               As you may know, the ACA definition
this slightly differently in practice.       on subluxation is the same as that of
The commonality required to build            the World Health Organisation and
a strong ACA will not be founded             appears on our website.
on philosophy. Philosophy is a                  On request from the ACA Board,          to be founded on a priori assumptions,
personal choice that determines the          Dr Barry Draper has compiled a             uncritical clinical observations, untested
idiosyncrasies of your practice, it is       discussion paper on subluxation            biological plausibility, unyielding
not what should drive the peak body          that has recently been presented to        commitment to historical maxims and
Association.                                 the Board. It is our intention to seek     premature conclusions stemming from
   Instead, the ACA has a focus on           advice from key members, academics         novel and unverified research studies.
professionalism in thought, action and       and others on this issue, before making       I am of the view that what we
outcome. The ACA is committed to the         a final decision later in the year.        must not do is dismiss the clinical
highest standards of patient-centred            The ACA Board was very impressed        observations made by patients and
care. This is a banner all ethical           with the thoughtful logic in Barry’s       practitioners that functional disorders
chiropractors should feel comfortable        paper. Here is a brief section that I’ve   of the musculoskeletal system have a
standing behind.                             included for your consideration:           broader impact upon health beyond the
   Our discussions with government                 I am of the view that what we        initiation of localised musculoskeletal
and other stakeholders are not about            cannot do is allow our daily practice   pain.

                                                                           5                                            OCTOBER 2018 THE AUSTRALIAN CHIROPRACTOR
INTRODUCING AICE Australasian Institute of Chiropractic Education - OUR SUPPORT YOUR CONFIDENCE - Australian ...
FROM THE CEO
                                                                                     Dr Matthew Fisher

A
             t the ACA Board meeting       of the profession are the consumers                         with a whole range of materials in
             held on Friday 21             of the care provided and this is what                       preparation, plus we will be releasing
             September, the Board          we are aiming to build upon. The ACA                        a video and providing social media for
             and Chair of the PE           looks forward to working with OPR                           you to share. Again, be connected and
Committee received presentations on        over the next 12 months to deliver the                      be part of the future.
future directions for the ACA which        desired outcomes of:
follows on from what was explained         • increased utilisation of chiropractic                     EDITOR OF THE CHIROPRACTIC
to members in September. ACA will              care with more Australians                              JOURNAL OF AUSTRALIA (CJA)
be engaging OPR (formerly known as             experiencing its benefits;                              The ACA is pleased to announce
Ogilvy PR) to work with us through         • business growth for the profession;                       that Dr Gregory F. Parkin-Smith,
a project team with considerable               Improved understanding and                              MTech(Chiro), MBBS, MSc, DrHC,
expertise in both public relations and         reputation of chiropractic care,                        CertEM has accepted the position as
government relations. To date, we              promoting the profession within                         Journal Editor given the resignation
have adopted a systematic reputation           national law constraints and                            of Dr Dana Lawrence, and will
management approach to:                        reducing uncertainty;                                   provide direction to the Journal
1. demonstrate that we are an              • improved understanding of the role                        over the next 12 months. Greg is
    association that can be TRUSTED            chiropractic care plays within the       WORLD          dually registered as a chiropractor
    by members and the community;              broader healthcare system; and          SPINE DAY       and medical practitioner and is
2. drive brand DIFFERENTIATION and         • the growth of the ACA brand               16 October      an Adjunct Associate Professor at
    LOYALTY;                                   among members, the public, policy     #LoveYourSpine    the School of Health Professions,
3. manage issues in a CONSISTENT               makers, regulators, third-party                         Murdoch University. He has attained
    and PROACTIVE way; and                     funders and detractors.                                 various other degrees and certificates
4. increase and strengthen POSITIVE           Be part of the future.                                   with a Masters Degree in Clinical
    CONVERSATIONS with key                                                                             Neuroscience and Pain from University
    stakeholders.                          WORLD SPINE DAY - LOVE YOUR SPINE                           College London, a Master’s Degree in
   Our next steps are to adopt             Taking place on 16 October each                             Evidence-Based Medicine from Oxford
a strategic approach through a             year, World Spine Day has become                            University, a Specialist Doctorate
coordinated public relations strategy      a focus in raising awareness of back                        in Health Care from King’s College
that will enable us to build on the        pain and other spinal issues. With                          London, alongside professional
above and to achieve our stated            health professionals, exercise and                          certificates in sports injuries
purpose that more Australians              rehabilitation experts, public health      ACA ANNUAL       management (CCSP) and emergency
experience the care provided by            advocates, schoolchildren and patients     CONFERENCE       medicine (CertEM). He has been
chiropractors. This builds on our          all taking part, #LoveYourSpine will          20-21         involved in developing the Models of
consumer survey in 2017 which              be celebrated on every continent.            October        Care for the WA HealthCare Networks
showed that medical GPs, dentists and      With an estimated one billion              Hotel Grand      in Chronic Pain and Spinal Pain, also
physiotherapists are each more highly      people worldwide suffering from             Chancellor      having been the past Co-Chair of the
associated with all reputational factors   back pain, it affects all age groups,        Hobart         Pain Health Working Group of the
than chiropractors. Consumer insights      from children to the elderly. It is the                     Musculoskeletal Health Network in
also showed that providing good            biggest single cause of disability on                       WA. Greg is currently a reviewer for
value for money and using scientific       the planet, with one in four adults                         four peer-reviewed journals (Pilot &
rigour are areas the chiropractic          estimated to suffer from back pain                          Feasibility Studies; Journal of Pain
profession could improve on, as            during their lives. Prevention is,                          Research; Archives Physical Medicine
these are factors that are important       therefore, key and this year’s World                        & Rehabilitation; and Journal
for people when choosing a health          Spine Day will encourage people to                          of Manipulative & Physiological
professional. Importantly, once people     take steps to be kind to their spines.                      Therapeutics). He has published over
have visited a chiropractor, they are      Organised by the World Federation of                        30 papers in data-base listed peer-
also significantly more likely to think    Chiropractic (WFC) on behalf of the                         reviewed journals, 17 of which were
chiropractors have a good, or very         Global Alliance for Musculoskeletal                         formal clinical trials. He is currently
good, reputation and are significantly     Health, World Spine Day has over                            undertaking a Diploma in Practice
more likely to recommend them to a         500 official organisational supporters                      Management & Leadership and is
friend or family member.                   worldwide. ACA, as a member of WFC                          involved in the practice management
   Ultimately, the biggest champions       and the Alliance, are providing you                         of the medical practice in which

THE AUSTRALIAN CHIROPRACTOR OCTOBER 2018                                 6
INTRODUCING AICE Australasian Institute of Chiropractic Education - OUR SUPPORT YOUR CONFIDENCE - Australian ...
he works. We look forward to him                                                                              to improvements in safety, quality
exercising his capability as our Editor                                                                       and cost effectiveness, as well as
and continuing the development of                                                                             improvements in patient satisfaction.
the CJA.                                                                                                      The ACA looks forward to being part of
                                                                                                              the future on behalf of Australians and
PUBLICATIONS THAT ARE SHAPING THE                                                                             in the end, this is to achieve our stated
FUTURE                                                                                                        purpose of being.
Members will often see in our emails,
or social media, various publications                                                                         ANNUAL CONFERENCE 2018
that may shape our future. The                                                                                Over 200 people are registered to
recent CSIRO Future of Health Report       Ultimately, the biggest                                            attend our Annual Conference in
contained themed recommendations
in improving the health of Australians.    champions of the profession                                        Hobart which will focus on Positive
                                                                                                              Ageing. With a comprehensive
From ACA's perspective, the profession
could have a role to play through the
                                           are the consumers of the                                           and diverse program including an
                                                                                                              expanding research symposium, the
offering of high quality, non-surgical,    care provided and this is                                          conference is supported by an array
drug-free spinal healthcare and
lifestyle advice, given chiropractors      WHAT WE ARE AIMING TO                                              of sponsors and exhibitors, promising
                                                                                                              to be a great event. I look forward to
help Australians lead and maintain
healthy lives. The ACA recognises
                                           BUILD UPON                                                         meeting you there.

that the primary consideration of all
chiropractors must be the wellbeing
of consumers and the promotion of
health in the community, and that
this care is delivered in an integrated,
professional and inclusive manner.
The ACA supports patient-centred
approaches to care that can lead

                ANNUAL
                                                                                                                                                              Views Report
                                                                                                                                        Chiropractic News &
                                                                                                                Australia’s Forefront

                            AL
                                                                                            For ACA Members

                REPORTANNURTANNUAL
                                                                         August 2018 | Free

                                                                          POSITIVE AGEING
                2016  RE PO
                                  RT
                      2017 REPO                                                                                            ference 2018
                             2018                                                     ACA Annual Con

                                                                                                                                  PHYSICAL ACTIVIT Y
                                                                                                        TRANSITION                GUIDELINES
                                                                              MY HEALTH                 TO PRACTICE
                                                                              RECORD

                 Annual Report                                   The Australian
                  Our 2018 Annual Report is now
              available online. To view the report and
                                                                  Chiropractor
                previous CAA Annual Reports visit               To view previous editions online visit
               chiropractors.asn.au/annualreport                     chiropractors.asn.au/tac

                                                         7                                                                                      OCTOBER 2018 THE AUSTRALIAN CHIROPRACTOR
INTRODUCING AICE Australasian Institute of Chiropractic Education - OUR SUPPORT YOUR CONFIDENCE - Australian ...
GRADUATE CERTIFICATE IN
CLINICAL ULTRASOUND

                                                                   P_AD_180009_Ultrasound_AusChiro
BASIC SOFT TISSUE ULTRASOUND IMAGING
CQUniversity Australia’s Graduate Certificate in Clinical
Ultrasound (Basic Soft Tissue Ultrasound Imaging) provides
chiropractors with an opportunity to extend their field of
expertise to include the production and interpretation of
diagnostic ultrasound images and studies.

                                                                   CRICOS Code: 00219C | RTO Code: 40939
This course allows you the flexibility to study online, with
access to learning support. You will be able to complete the
course in 6 months studying full time or 1 year part time.

Some units include a compulsory residential school to
participate in ultrasound skill acquisition and image
interpretation training.

As part of this course you will be required to complete
the four units of study listed below:

» Science and Instrumentation of Ultrasound
» Fundamentals of Musculoskeletal Ultrasound
» Musculoskeletal Ultrasound (Lower Body)
» Musculoskeletal Ultrasound (Upper Body).

For other information including course details, costs and
how to apply visit cqu.edu.au/clinicalultrasound.

     THE AUSTRALIAN CHIROPRACTOR OCTOBER 2018                  8
INTRODUCING AICE Australasian Institute of Chiropractic Education - OUR SUPPORT YOUR CONFIDENCE - Australian ...
LETTERS TO THE EDITOR
                                                                      Regular Section

I
         have just read Matthew
         Fisher’s most recent
         article in the September
         issue of The Australian
Chiropractor regarding CAA/
ACA membership rates and
inviting comment. I think the
43% rate quoted in the article is
disappointing.
   Much is made of “membership
benefits” and the need to speak
with one voice, but I have always
felt strongly that those who are
members are propping up the
non-members. Who do the non-
members think are representing
them at government level;
with the health funds; and with
insurance companies, etc?
   When canvassing non-
members I reckon they should
be encouraged to understand
that this advocacy is paramount
and that others are paying for it
and their contribution is crucial.
More members = more funds =
more advocacy.

          ANDREW MOULTON, VIC

                      Post of
                    the Month
                         @vidalovelife
                        Spring has definitely sprung!
                      Damian rocking the florals today
                  #vidalovelife #chiropractic #sandringham
                  #springtime #happyshirt @damiankristof

                                                             9               OCTOBER 2018 THE AUSTRALIAN CHIROPRACTOR
INTRODUCING AICE Australasian Institute of Chiropractic Education - OUR SUPPORT YOUR CONFIDENCE - Australian ...
NORTHERN NEWS
                                                                                                                           QLD and NT

Students support athletes at
the Bridge to Brisbane Event
Sixteen CQUniversity                       queues were growing, the students
chiropractic students recently             worked together to create an
woke at 5:00am on a rainy                  efficient system ensuring everybody
morning to provide care to                 was seen and taken care of in a
participants of the Sunday                 timely manner.
Mail Bridge to Brisbane event.                “This is an excellent example
   “Despite the rain, the students         of how CQUniversity students are
were kept busy for the entire              encouraged to use their developing
morning of the Bridge to Brisbane          skills and knowledge from an early
event, treating more than 80               stage to prepare them to be truly
participants with a wide range             work-ready graduates.”
of post-race niggles”, said                   Nicole Urmston, now in
CQUniversity chiropractic                  her final year of study at                 along side students from all year     being positive ambassadors for
lecturer Dawn Dane.                        CQUniversity reflected, “It                levels and different stages in the    chiropractic, and for displaying
   “It was a great opportunity for         was fantastic to meet so many              program.”                             dedication despite the rainy
students from all years to get out         people on the day of the Bridge               Well done to the students          conditions and to use their skill
and meet the public. While the             to Brisbane event, and to work             and staff of CQUniversity for         to assist at this event.

STUDENT EVENING – MACKAY                                                               Anne Jensen, who has been a          how, through his work, he is
The ACA Northern Region                    representative Lauren Hunter.               locum chiropractor in Mackay         able to help children with vision
supports regular student                   To start the night Dr Jess Homes            at Little Sprouts Chiropractic       therapy. Ieuan shared how he has
learning events across the                 from Grays Chiropractic &                   for the past few months. Anne        worked alongside chiropractors
course of the year. These student          Wellness in Ooralea Mackay,                 completed her PhD in muscle          locally.
organised and driven events,               presented on SCENAR Therapy.                testing at Oxford University and        Lastly Dr Amy who graduated
cover a plethora of subject                Jess is a teacher of the SCENAR             spent the evening explaining her     from CQU in Mackay in March
matter, with the aim to allow              Therapy, and students enjoyed               research and how that shaped         this year ended the evening with
students to come together to               hearing first-hand how beneficial           her as a chiropractor and has        a casual chat about what she
improve their understanding                the tool is when helping patients           also directed her towards future     has found to have helped her
of both chiropractic and the               with all sorts of ailments. Jess            research possibilities.              post-graduation, the challenges
healthcare space.                          shared how she uses the SCENAR                 Continuing with the theme         and highs, and a Q&A session
   On 7 September students                 Therapy alongside chiropractic              of multiprofessional care, Dr        rounded out the evening.
in Mackay held an evening                  to give her patients the best care          Ieuan Rees from Buck and Todd           Thank you to all presenters
with a multi-professional care             that she can.                               Optometry explained what he          for giving your time to the
theme, organised by WCCS                      The second presenter was Dr              does as a vision therapist and       participating students.

ACA WELCOMES THE NEW QUEENSLAND HEALTH OMBUDSMAN
Mr Andrew Brown has been                   Ombudsman to welcome Mr                    clear the backlog of complaints       available to answer any questions
appointed as the new Health                Brown to his new role.                     in Queensland. Additionally,          about the profession. The OHO
Ombudsman in Queensland.                     Mr Brown gave an update on               steps have been taken to improve      has had minimal complaints
On Friday 31 August, Northern              the current activity of Health             communication and reporting           relating to chiropractors, with
Regional Manager Linda                     Ombudsman in Queensland. The               standards with AHPRA.                 ACA representatives affirming
Smith and Dr Andrew Vincent                Office of the Health Ombudsman                It was heartening to be able       that chiropractic is a low-
attended the Office of the Health          (OHO) has successfully started to          to discuss chiropractic and be        complaint profession.

THE AUSTRALIAN CHIROPRACTOR OCTOBER 2018                                         10
The chiropractic experience           area.                                   Some of these areas included          representatives encouraged by
with advertising complaints               Common complaints in                  boundary issues, communication,       the common-sense approach
was discussed. While statutory          healthcare were discussed, with         appropriate consent and               being undertaken. We look
complaints are passed to AHPRA,         the Ombudsman providing                 maintaining robust patient            forward to a continuing and
the Ombudsman noted the                 some key educational areas for          records.                              productive relationship with
work that had been done by the          the Association to utilise to              Possible legislative changes       the OHO for the benefit of ACA
Association to improve members          help prevent practitioners from         to the Health Ombudsman               members in Queensland.
understanding and activity in this      being subject to future claims.         Act were discussed, with ACA

                                                                                                  WESTERN WEEKLY
                                                                                                                                                 WA

New ACA Student Representative at Murdoch
The new ACA Murdoch                    ANZ Australia and The Country            with respect to diversity among
University Student                     Road group.                              chiropractic students. Ash also
Representative for 2019 is Ash            Ash is the current MoveIt!            represented Murdoch at the 40th
Jones. Ash is currently a third        Secretary, involved in organising        Annual WCCS AGM in South
year student and has worked as a       events, supporting the other             Africa and was awarded Best New
chiropractic assistant for the last    MoveIt! board members as                 Delegate for the congress.
four years as well as being a full     well as liaising with staff and             “I understand the ACA Student
time mum of three well-adjusted        students to create a cohesive            Representative role is important in
children. “Having been a 'FIFO'        and inclusive atmosphere on              connecting students to our premier
family for many years, I have          campus.                                  professional Association and
exceptional time management and           This year, Ash has also served        that attending meetings and the
organisation skills, allowing me       as MoveIt! Vice President,               AGM is required. I would love the
to have a multifaceted approach        undertaking a bigger role                opportunity to work autonomously      during her two year term. We
to both living and learning,” says     than previously, in being the            on behalf of the ACA and continue     would also like to thank the
Ash.                                   main organiser of technique              to inspire Murdoch students with      highly dedicated and wonderful
   Ash entered university as a         events, coordinating with                great content and opportunities to    2018 representative Nadine
mature age student after having        both the existing ACA Student            enhance their learning,” says Ash.    Dick who is in her final year
many national and statewide            Representative Nadine Dick                  The ACA congratulates Ash          at Murdoch and looks forward
leadership roles in various            as well as the Murdoch WCCS              on her appointment and looks          to joining the chiropractic
companies including JB Hi-Fi,          Chapter to promote unity                 forward to working with her           profession.

WIC CONNECT, LEARN, UNWIND                                                      CPD PLANNING FOR WA
Women in Chiropractic (WIC)           stretching out for an hour's              The Western Region want to hear       training? What speakers do you
in Western Australia hosted           yoga practice with Kelly                  from WA Members. What type of         want to bring to WA and why? All
a successful gathering in             Blackman. Along the way there             seminars, workshops or events do      these questions and more.
Busselton in August. Attendees        were plenty of laughs and                 you want to see in your region?       Help us plan for 2019 by emailing
listened to Emma Pollard,             sharing about the challenges              What techniques are being used        your suggestions to
the Goodnight Nurse share             and triumphs we all experience            in practice that require continual    western@chiropractors.asn.au
her thoughts and experience           as we juggle our myriad of hats.
on work-life blend, before

                                                                           11                                            OCTOBER 2018 THE AUSTRALIAN CHIROPRACTOR
EASTERN ENQUIRER
                                                                                                                       NSW and ACT

CAANSW AGM AND
SEMINAR 2018
On Saturday 15 September the
Eastern Region held the 'Caring
for our Baby Boomers' Seminar,
followed by the final CAANSW
Annual General Meeting. Both
events were well received with
33 attending the seminar and 39
attending the AGM.

Caring for our Baby Boomers                has dedicated his life to helping            was very appropriate for increasing
For the first session of the               the over 60s. He is driven to not            care to a greater community as
program we were fortunate to               only help the senior population              well as the ageing population.”
have Associate Professor Kate              but encourage other health
O’Loughlin, Dr Johanne Brady               practitioners to focus on doing              CAANSW AGM
and Professor Lindy Clemson                more for this group.                         The final CAANSW AGM was
from the University of Sydney,               Here's what some of the                    held from 3:00pm on Saturday
presenting on their specialised            delegates had to say:                        15 September. It was wonderful
areas for caring for the baby                “Amazing! Great communication              to see members who would not              Drinks followed the AGM
boomer generation. Delegates               and can’t wait to practice these             normally attend, turn up for           where members could mingle and
found all three presentations              new skills.”                                 this final meeting. All Board          reminisce and also look forward
informative and engaging.                    “Good take home messages –                 members past and present were          to the future of ACA. Dr John de
   The second and third sessions           good differentiation for practice            acknowledged and congratulated         Voy was especially recognised
were presented by one of our               expansion.”                                  for their contributions to             for his contribution to both the
own, Dr Taylor Harrison. Taylor              “Taylor Harrison’s presentation            CAANSW.                                profession and Association.

Adjusting our Future
                                                                                        research group to undertake            we can all align with,” Dr Coxon
                                                                                        critical work that will inform the     commented.
                                                                                        quality of chiropractic practice for     Support and donations to
The appointment of                         base for the future of the                   years to come. In order to survive     the MtCaRF are welcomed
Professor Simon French to                  profession.                                  the increasingly competitive           and encouraged at
the Macquarie University                      In launching the fund,                    academic research environment,         thechiropracticalumni.org.au/
Department of Chiropractic as              Professor French stated “At                  our profession must increase our       research
Professor of Musculoskeletal               the Macquarie Department                     research productivity.”
Disorders signifies a new era              of Chiropractic we have a                       ACA President Dr Anthony
for chiropractic research in               research vision to improve the               Coxon attended and helped
Australia. To mark the occasion,           musculoskeletal health of the                kick-start the MtCaRF with a
the Chiropractic Alumni recently           community. We want to undertake              financial contribution from
held a gala cocktail party                 research that will advance                   ACA. “Attending the Macquarie
'Adjusting Our Future', with a             knowledge in musculoskeletal                 Alumni celebration was a great
1920s and 30s theme to launch              health, improve clinical practice,           opportunity to network with NSW
the Macquarie Chiropractic                 inform healthcare policy, and                chiropractors and appreciate
Alumni Research Fund (MtCaRF)              improve health outcomes of the               Macquarie’s deep commitment
– a fund specially purposed to             community. In order to achieve this          to furthering the chiropractic
support chiropractic researchers           vision, we need funding to support           profession through research, a
at Macquarie University. The               researchers, and our academics to            passion shared by the ACA. The
event called upon all those who            conduct high quality research. With          ACA commitment aspires to the
understand the importance of               the right support, I strongly believe        highest standards of patient-
research to build the evidence             we can create a world-leading                centred care. This is something

THE AUSTRALIAN CHIROPRACTOR OCTOBER 2018                                           12
HIDDEN LEADERSHIP                       their own or simply not waiting
                                        for problems to arise, we take
Many women in our profession            the initiative to understand the
possess hidden leadership               current situation and envision
qualities without even knowing          a better future, a better now.
it. Our original preface in starting    Women develop a vision, know
the WIC group was to encourage          where they want to go and start
more women into leadership              walking. This is leadership,
roles at ACA to better represent        leadership is nurturing. Very
our female colleagues. This             often we stand in front, beside
has become a major topic of             and behind those who are leading
discussion at our WIC gatherings.       in order to help them shine.            experience. Discussions moved            Many WIC members were
    One of the main obstacles           We invite you to join in our            from the value of previous            unable to attend due to family
for women putting themselves            discussions through our national        educational sessions with WIC         commitments and last minute
forward for leadership positions        Facebook page and share your            prior to graduation, helping          emergencies, but we look
is they feel time poor and would        voice.                                  graduates visualise what life in      forward to new faces at our next
find it challenging to attend              The recent WIC NSW social            practice might be like and the        gathering in Inner West Sydney
meetings and seminars or even           gathering in Manly was a great          importance of having someone to       or another location near you.
have time to connect with others.       success. It brought together a          turn to regarding daily practice,        For upcoming events, to get
    However, ‘hidden leaders’           diverse mix of local and broader        including financial planning as       more involved or to find your
thrive. From helping someone            Sydney women, new graduates             well as how to manage a practice      local WIC Facebook page visit
get to a place they couldn’t on         and those with decades of               whilst parenting.                     chiropractors.asn.au/wic

                                                                                                       SOUTHERN STAR
                                                                                                     VIC, SA and TAS

‘EARLY LIFE SPAN’ SEMINAR                                                       employment opportunities in
                                                                                chiropractic paediatrics and
                                                                                                                      Neil Davies, Dr Rachael Cripps
                                                                                                                      and Dr Jason d’Hotman DeVilliers
In August we supported our              seminar. Covering topics such as        how to perform a neurological         for giving up their time to
RMIT 5th year students by               common paediatric orthopaedic           examination in an infant &            educate the next generation of
providing a free Early Life Span        conditions, educational and             toddler. We sincerely thank Dr        chiropractors.

CAASA AGM                                                                         Women in Chiropractic
CAA SA members joined the
SA Board at its recent Annual
                                       The Board thanks members for
                                       their patience and involvement             Connecting the ACA
General Meeting and received
an update on how the Board
                                       to date. Dr Stefano, ACA Public
                                       Engagement Committee Chair                 Southern Region
will be proceeding to finalise its     (PEC) was also recently in
transfer of assets to the ACA.         Sydney explaining some of                  On 29 August, Women in               that are currently available and
SA members are reminded that           the future projects for the PEC            Chiropractic (WIC) held its first    then looked towards the future
they will be asked to attend           on how they will be working                Southern Region online forum.        for how WIC and its resources
another member meeting once            towards more engagement                    The idea behind holding an           can best support all members
the Board has finalised all the        with the public to promote                 online forum was to provide the      and find ways to connect with
necessary paperwork to progress        chiropractic.                              opportunity for all our members      women across the region.
to the final stage of this process.                                               across SA, Tasmania and                 We would love to hear from
                                                                                  Victoria to join the conversation    you, so if you have a great idea
                                                                                  about WIC’s objectives and how       for a new resource or event,
                                                                                  we are planning to achieve them      need to know where to get some
                                                                                  in our region.                       extra support or would like to
                                                                                     On the night, Drs Katie Moss      join the WIC Southern Region
                                                                                  and Paula Stacey-Thomas              committee contact Jacqui Powell
                                                                                  outlined what WIC has achieved       via jacqui.powell@chiropractors.
                                                                                  up until now, the resources          asn.au

                                                                           13                                           OCTOBER 2018 THE AUSTRALIAN CHIROPRACTOR
LEADERSHIP ASSOCIATION

   Our Support
   Your Confidence
   UNVEILING THE NEW LOOK FOR ACA                                                                   ARIEL TATE

T
             he renaming of                  Since 1990, the CAA brand has                                 BRANDING - MUCH MORE THAN JUST
             the Chiropractors’            remained largely the same, with some                            A LOGO
             Association of Australia      minor revamps over the years. Now                               At its core, ‘branding’ is the perception
             (CAA) to the Australian       with the restructuring of the CAA into                          of the company by the market.
Chiropractors Association (ACA)            the ACA, the new ACA Board was in                               Branding goes much further than
provided the opportunity to rebrand        agreement that it was again the ideal                           a logo, involving all aspects of the
the Association, with the intent of        opportunity to consider a new image                             customer experience, from the writing
creating a brand for the ACA that          for the future.                                                 tone to colours used, from social
resonates with members, connects                                                                           media engagement to the way a phone
with stakeholders and reaches out to                                                                       call is answered. A strong brand and
former and future members.
                                                         DESIGN                     VALUE
                                                                                                           brand strategy, in partnership with a
  The CAA brand, affectionately                                                                            strategic plan, is essential for:
known as the 'safe hands', was                                                                             • recognition in the market;
introduced in 1990 when the                                                                                • differentiation from competitors;
Australian Chiropractors’ Association         TRUST                                         STRATEGY       • setting the expectation for the
and the United Chiropractor's                                                                                  customer experience; and
Association merged. Then Executive
Director, Dr John Sweaney, said in
                                                                 BRAND                                     • creating a ‘flag’ for members and
                                                                                                               employees to rally around.
1990 "The establishment of this new                                                          LOGO
professional Association provided           IDENTITY
                                                                                                             There are a number of
the ideal opportunity to assess the                                                                        considerations for any rebranding
profession’s strengths and weaknesses,                                                                     exercise, including the additional
to consider a new image and to design               ADVERTISING               MARKETING                    considerations unique to our
a comprehensive strategic plan for the                                                                     Association and the context
future."                                                                                                   surrounding the restructure. Some

THE AUSTRALIAN CHIROPRACTOR OCTOBER 2018                               14
ASSOCIATION LEADERSHIP

                                                         and a ‘big idea’ to frame the new
                                                         branding.
                                           BRAND           Following the workshop, I presented
                                         PERSONALITY     the two branding concepts Messy had
                                                         developed to the Board at their August
                                              1          meeting. The Board overwhelmingly
                                           LEADER        were in favour of the ‘revolution’
                                                         approach. Messy made some
                                                                                                        THE ESTABLISHMENT OF
                                              2          amendments based on the Board’s               THIS NEW PROFESSIONAL
                 BRAND
                                          RESPECTED      feedback and the final branding was            ASSOCIATION PROVIDED
                 VISION                                  approved at their September meeting.         THE IDEAL OPPORTUNITY TO
                BIG IDEA                      3                                                       ASSESS THE PROFESSION’S
                                                         THE 'BIG IDEA’ AND NEW IDENTITY
                 VALUES                   INSPIRING
                                                         A ‘big idea’ is a company’s reason                STRENGTHS AND
               PERSONALITY
                                                         for being, articulating a point of           WEAKNESSES, TO CONSIDER
                                              4          difference in a one-line sales pitch.           A NEW IMAGE AND TO
                                         PROFESSIONAL    Examples of these are Apple’s ‘think
                                                         different’, Target’s ‘expect more, pay
                                                                                                      DESIGN A COMPREHENSIVE
of the important considerations
of rebranding the CAA to the ACA                         less’ or eBay’s ‘the world’s online           STRATEGIC PLAN FOR THE
included:                                                marketplace’. The brand strategy                      FUTURE.
• brand equity with members;                             workshop was what Messy used to
• negative brand equity with many                        help create a big idea for our new
    non-members;                                         Association, laying the foundation for
• financial costs for the Association;                   the new branding.
• timeline of the process;                                  Our big idea is ‘our support,
• relevance for the chiropractic                         your confidence’, speaking of
  profession;                                            the the Association’s interaction            ROLLING OUT THE NEW BRAND
• suitability for the Australian                         with members and also members’               While we have now launched the
  healthcare industry; and                Before 1990    interaction with their patients.             ACA’s master brand, there is still a lot
• brand architecture for the                             Support is offered by ACA to members         more to roll out. Members will soon be
  Association.                                           and members support healthier                provided with the new ‘ACA member’
                                                         spines. Confidence is provided to            logo and will receive the decal in the
THE REBRANDING PROCESS                     1990-2009     chiropractors to keep practicing and         member kit being posted in October.
After careful consideration of the                       to patients in knowing that they are in         One of the benefits of this
various options in proceeding with                       safe hands.                                  rebranding is to bring all of the groups,
the rebranding, Messy Design were                           Now, as the Australian Chiropractors      services and initiatives into alignment.
engaged to facilitate our rebranding.      2009-2018     Association, our purpose is the same         Many of our sub-brands lacked any
The first step in the process was a                      but our identity is contemporary,            connection with the master brand and
brand strategy workshop with key                         confident and cutting-edge. This new         created what is known as a ‘house of
members of staff and Vice President Dr                   look represents our ethos of putting         brands’. The new branding takes into
John de Voy as a Board representative.                   chiropractors and the chiropractic           consideration all of our sub-brands
  The Brand Strategy Workshop                            profession front and centre…at the           and means that the master brand is
                                         2018-ONWARDS
involved an analysis of the current                      heart of everything we do.                   kept across the board.
CAA branding, a review of our                               “It’s much more than just a logo,”           Like any rebranding, there will be a
audience and key stakeholders,                           says President Dr Anthony Coxon.             transition period as the new brand is
discussions around our core offerings                    “It’s really a flag we feel represents the   rolled out. We are excited for how this
and the industry landscape, and                          broad thought of chiropractic within this    new brand will solidify this new season
development of our brand personality                     country.”                                    for our Association.

                                                        OUR NEW COLOUR PALETTE

                                                                 15                                           OCTOBER 2018 THE AUSTRALIAN CHIROPRACTOR
THE AUSTRALIAN CHIROPRACTOR OCTOBER 2018   16
ACA ANNUAL CONFERENCE LEADERSHIP

      ACA Annual Conference
      comes to Hobart
                   ARIEL TATE

O
                 ur premier event, the         heritage charm with a modern lifestyle                                     catch up on the latest developments in
                 ACA Annual Conference,        in a setting of exceptional beauty. It's                                   the Association, including an update
                 is just around the corner!    no wonder Lonely Planet has called                                         on the new Australasian Institute of
                 Delegates will gather in      Hobart one of the top ten spots to visit                                   Chiropractic Education (AICE). This
the Apple Isle to catch up on the latest       in the world right now.                                                    is also an opportunity to celebrate
research, learn from distinguished                                                                                        the achievements of the last year and
speakers and network - all in one              COME ALONG EARLY FOR OUR PRE-                                              bestow awards. At the AGM we will also
weekend!                                       CONFERENCE SESSION                                                         be celebrating our new branding!
  Held 20-21 October, the theme                If you arrive in Hobart early, we invite
for this year's conference is ‘Positive        you to attend our Pre-Conference                                           LET YOUR HAIR DOWN AT THE
Ageing’, endeavouring to equip                 Session. Keynote speaker Dr Tim Maggs                                      ASSOCIATION DINNER
chiropractors as primary healthcare            will be speaking on the cause and cure                                     This year's Association Dinner will be
practitioners to care for Australia’s          for the opioid crisis. This session will                                   held at the Willie Smith's Apple Shed,
ageing population. The Conference              cover what key factors are causing the                                     combining a casual country feel with
weekend offers a great mix of social and       opioid crisis, how chiropractic can play                                   modern design. A large rustic barn
scholary activities, with the flexibility      a part in the solution and look at the                                     surrounded by green pastures and old
for you to explore your surroundings.                   App Graphics
                                               atlas operating  system. Proof                                             wooden outbuildings, Willie Smith’s
                                                  Held from 2:00pm - 5:00pm Friday 19                                     Apple Shed is the home of Willie
WELCOME TO THE APPLE ISLE                      October at the Hotel Grand Chancellor                                      Smith’s Cider.
Home to just 500,000 people, the               Hobart, this additional session is free                                       To keep with the theme of the rustic
island of Tasmania is as intimate as           and also counts towards your formal                                        venue, be sure to dress country. Don't
it is beautiful. Drive anywhere in the         learning activity (FLA) hours. The                                         be afraid to pull out your favourite
island state and you can go from beach-        Pre-Conference session is proudly                                          checked shirt and cowboy boots! Buses
lined coasts to World Heritage-listed         App   Graphics
                                               sponsored         Proof
                                                           by Foot Levelers.                                              have been organised to transport guests
mountain areas in just a few hours.                                                                                       to and from the Hotel Grand Chancellor
Along the way you'll pass welcoming            HAVE YOUR SAY AT THE ACA AGM                                               Hobart and the Apple Shed.
farm-gate producers, cellar doors              Members and delegates are invited to
and restaurants specialising in local          join us for the ACA Annual General                                         NOT TOO LATE TO REGISTER
produce so fresh it's the envy of the          Meeting (AGM), held from 7:30pm on         DOWNLOAD THE                    Together, we can create a healthier
                                                                                          ‘ACA CONF’ APP
culinary world.                                Friday 19 October at the Hotel Grand                                       future for all Australians. We hope
                                                                                          All the conference
    Hobart offers a contrasting blend          Chancellor Hobart. Join us from 6.00pm     information in your hands!      that you will join us in celebrating
                                                                                          Use this handy app to
of heritage, scenery and culture, with         for welcome drinks in the exhibition       access your conference pass,    positive ageing this October in Hobart.
                                                                                          venue floor plan, conference
world class activities and attractions         area. This is a great chance to catch up   timetable, information about    For more information on the program,
                                                                                          speakers, list of exhibitors
nearby. Nestled amongst the foothills          with colleagues.                           and important event updates.    speakers, Hobart, or to register visit
                                                                                          Simply search ‘ACA Conf’ in
of Mt Wellington, Hobart combines                Our AGM is a great opportunity to        the App Store or Google Play.   chiropractors.asn.au/conference

                                                                              17                                                  OCTOBER 2018 THE AUSTRALIAN CHIROPRACTOR
LEADERSHIP STUDENTS

The World                                                    ALEXANDER JAROMINEK, FRASER MCCLYMONT,
                                                                  JAMES DOOGAN AND CLARE HALPIN

Congress of
                                                T
                                                             he World Congress       sent representatives to the World
                                                             of Chiropractic         Healthcare Student Symposium,

Chiropractic
                                                             Students (WCCS)         World Health Assembly, European
                                                             revolves around         Chiropractic Union and more. As
                                                chiropractic students working        an organisation, WCCS aims to

Students (WCCS)
                                                together and respecting one          further progress the profession
                                                another, despite diversity in        whilst increasing global
                                                practice and belief. The WCCS has    recognition.

                                                MACQUARIE UNIVERSITY
                                                Alexander Jarominek                  issues such as Non-Communicable
                                                (President), Kelsey Hardy (Vice-     Diseases (NCDs). The discussions
                                                President) and Maddison Davis        proved challenging and insightful
                                                (Treasurer) from Macquarie           and it was interesting to listen
                                                University attended the Annual       to the diverse perspectives held
                                                General Meeting of the WCCS,         within the field.
                                                hosted by the University of             Macquarie University was
                                                Johannesburg (UJ), taking place at   well-represented throughout
                                                the Capital West Hotel in Sandton,   the course of the event. We were
                                                Johannesburg South Africa.           able to have a direct say in the
                                                  The seven-day assembly             discussions, contribute new
                                                welcomed over 100 chiropractic       ideas and also join committees
                                                students from over 25 higher         dedicated to improving WCCS,
                                                education bodies across the globe,   keeping education up to date and
                                                presenting proposals on a broad      help students reach out to those
                                                range of topics. Guest speakers      in need. For instance, Alexander
                                                included Dr Chris Yelverton,         Jerominek has remained in his role
                                                Head of Chiropractic at UJ, Dr       as Global Marketing Committee
                                                Kendrah Da Silva, President of       member. We are also very proud of
                                                the Chiropractic Association of      Maddison Davis’ presentation as
                                                South Africa (CASA), Dr Simon        Co-Convenor for next year’s AGM
                                                Lawson, President of Chirosport      held in Brisbane.
                                                South Africa and Dr Luke Schmidt,       We are very enthusiastic and
                                                former WCCS President.               hopeful to send more students
                                                   Issues discussed ranged from      to the assembly and share this
                                                global health and its equal          magnificent and enriching
                                                distribution, through to prominent   experience.

THE AUSTRALIAN CHIROPRACTOR OCTOBER 2018   18
STUDENTS LEADERSHIP

CQUNIVERSITY
The CQU delegation was made          was also a highlight, as was the           University’s philosophy and        the support of the ACA, and we
up of Fraser McClymont, Lauren       discussion pertaining to future            diversity to students around the   thank the organisation for all
Hunter, Connor Stuart, April         plans to expand the visibility and         world. Furthermore, our head       it has done for the WCCS; its
Kimber, Lauren Ashley and            purpose of chiropractic within the         delegate, Fraser McClymont,        generosity has enabled students
Henry Jackson. Every student and     public health sector.                      was elected to the WCCS Board      to extend beyond the periphery
school brought a unique take on         Overall, our delegation                 of Directors and chosen to be      of the field, in turn bringing back
chiropractic, further enhancing      found the 2018 WCCS to be a                the Vice President of the WCCS.    key information and an infectious
the learning and understanding of    great success. We were able                Participation at the AGM would     passion.
the profession as a whole.           to positively showcase our                 not have been successful without
   CQU delegates participated in a
wide range of congress activities
and discussions related to public
health and policy, as well as
discussing a potential global
social media campaign. Another
topic of notability was the
potential proposal to restructure
the Board of Directors within the
WCCS, aimed at bringing further
unity, structure and purpose to
the organisation.
   Discussion of the WCCS
representation at the World
Health Assembly in Geneva

                                                                                MURDOCH UNIVERSITY
                                                                                This year the Murdoch delegation   topics to be covered by the diverse
                                                                                was made up of three members:      range of keynote speakers.
                                                                                James Doogan, Olivia Carroll and      This year has seen a large
                                                                                Ash Jones. The delegation worked   shift in the WCCS’ status as an
                                                                                tirelessly to make the most out    NGO within the World Health
                                                                                of the limited time, with their    Organisation (WHO). A large
                                                                                immense efforts proving highly     part of this AGM was devoted to
                                                                                fruitful. Ash Jones received the   expressing and implementing
                                                                                ‘Best New Delegate’ title and      goals and objectives regarding
                                                                                James Doogan was elected to        this change. It has also seen
                                                                                Head of Financial Affairs and      members of the WCCS attend the
                                                                                Sponsorships.                      World Health Assembly (WHA)
                                                                                   From PhD discussions to         where intentions to make a bigger
                                                                                career progressions within         impact in the public health sector
                                                                                large chiropractic sporting        were expressed, a truly a positive
                                                                                organisations, the Congress        initiative for the organisation and
                                                                                allowed for a wide breadth of      the profession as a whole.

RMIT UNIVERSITY                      (SOPPs) Committee.
The RMIT delegation, made up            We would not have had such
of Chloe Anderson, Clare Halpin      a successful AGM without the
and Janae Keil, made the most        support of the ACA. It enabled
of the experience, participating     us to send a cohesive, strong
in discussion topics, workshops,     delegation that has come back
proposal discussions, committees     inspired and motivated to tackle
and stepping into leadership         the next year. The excitement
roles. Clare Halpin was elected      and passion the RMIT chapter
the new Western Pacific Region       has for chiropractic is exciting to
Coordinator and Janae Keil           see and we are privileged to be
was elected onto the Standard        co-hosting the 41st AGM next year
Operating Policies and Procedures    in Brisbane.

                                                                           19                                        OCTOBER 2018 THE AUSTRALIAN CHIROPRACTOR
LEADERSHIP AICE

              AICE
                                                 INTRODUCING

  AUSTRALASIAN INSTITUTE OF
   CHIROPRACTIC EDUCATION
                               DANIELLE JACOBS

THE AUSTRALIAN CHIROPRACTOR OCTOBER 2018                   20
AICE LEADERSHIP

W
                     ith over 32 years      in the establishment phase, helping
                     as a practicing        develop AICE for an estimated 2019
                     chiropractor,          phase one rollout.
                     Adjunct Professor         With a large constituent of
Henry Pollard’s bookshelves weigh           advanced learning taking place within
heavy with numerous publications,           the United States and overseas,
representative of his passion and           the move is eagerly awaited by
lifelong commitment to the field.           Australian practitioners. It is with
   Entering the profession as a             respect and appreciation that Dr
graduate chiropractor over three            Pollard recognises international
decades ago, Adj Prof Pollard’s career      advanced learning models such as
has been diverse and colourful,             those presented in England and the
providing him in-depth exposure             US, emulating and adapting their
across a variety of sectors. Moreover,      frameworks to cater to the unique
he has remained true to his values,         needs of practitioners on home soil.
pursuing professional education and            “We decided that the best
development at every opportunity.           model would be using the Royal
This has not only seen him become           College of Chiropractic model from
a renowned chiropractor, but also a         England and then use the advanced
reputable source of knowledge within,       learning pathways of the Australian
and outside of, the chiropractic            Physiotherapy Association here in
community.                                  Australia… Both of these groups have
   In fact, it is his ongoing dedication    been in existence for 20 to 30 years,
to professional development that has        they’re well established in their own
led him full-circle, as he spearheads       areas, in their own jurisdictions, and
the movement for Australian-based,          that’s important,” he asserted.
postgraduate learning. Taking place            Adj Prof Pollard will continue to
through ACA, the Australasian               have a pivotal role in the college,
Institute of Chiropractic Education         ensuring the continued quality and
(AICE) has moved from idea to               integrity through the provision of
inception, with the intention of filling    strict standards. In doing so he will
the prominent gap in Australian-based       not only serve the best interests of
advanced chiropractic learning.             practitioners, but also the greater
   “AICE’s goal is to establish advanced    public. It is the aim of the AICE
learning pathways for the profession. I     that the different Clinical Interest
think that the profession has advanced      Groups (CIGs) are recognised by other
to the point where we have a general        healthcare professionals as well as
chiropractor that can see children,         within the sector itself, he suggested.
sportspeople, neurological patients,           So, what makes Adj Prof Pollard
geriatric patients and all sorts of other   fit for the position? Not only is he
pain patients. But we really don’t have,    a well-versed chiropractor with
within the profession here in Australia,    extensive industry experience and
a way to recognise advanced learning        knowledge spanning over three
within those groups,” he highlighted.       decades, he is currently professor at
   Adj Prof Pollard’s involvement in        the University of Central Queensland,
AICE transpired some 18 months ago          part of his 25 years of cumulative
through initial discussions with peers      teaching experience. Furthermore, he
about the future of chiropractic. He        has an extensive relationship as an
was subsequently engaged by the ACA         Independent Chiropractic Consultant
to do a whitepaper to understand the        with the WorkCover Authority of
feasibility and demand for establishing     NSW, now SIRA, spanning over 15
AICE. Through his detailed research,        years. Moreover, Adj Prof Pollard is
Adj Prof Pollard was able to                an astute and dedicated academic; he
understand, and further define, the         has published and researched over 130
requisite structure for AICE, looking       peer reviewed papers, in addition to 12
toward global exemplars in the field        postgraduate completions.
in his quest for a best-fit model for         Adj Prof Pollard anticipates a
Australia. Fast-forward little over a       bright future for the field, asserting
year, post board approval, and he is        that AICE will help refocus the lens,

       21                                           OCTOBER 2018 THE AUSTRALIAN CHIROPRACTOR
LEADERSHIP AICE

                                                                                                        chiropractors will proceed from
                                                                                                        trainee, member, through to fellow,
                                                Fellow of SIG                            Fellow         with each stage having increasing
                                                                                                        requirements within the clinical,
                                                                                                        research and mentorship components.
                                                                                                        Furthermore, these stages will be
                                        Final practical examinations                                    predetermined, adhering to set
                                     2 Oral examinations (or equivalent)                                standards across the Faculties,
                                                                                                        maintaining the uniformity that
                                                                                         Member         underpins AICE. Adj Prof Pollard
                                                                                                        maintains that the AICE will provide
                                           2 year training program
                                                                                                        pathways that are clinically focused;
                                                                                                        “whilst everything will be underpinned
                                                                                                        by appropriate education, we are not
                                                                                                        going to lose sight of the fact that this
                                               Member of SIG                                            is about clinicians for patients,” he
                                                                                                        maintains with the utmost clarity.
                                                                                                           Adj Prof Pollard looks forward to the
                                                                                                        uptake increasing after the rollout; he
                                                            Academic pathway                  Trainee   is also ambitious for the future outlook
                          Experiential pathway            (Masters by coursework)
                                                                                                        of advanced learning. “At this point
                                                                                                        in ten years’ time I would like to see a
                                                                                                        Master’s degree program in at least
             Minimum 5 years                     Graduate                  Minimum 2 years              one university and in each discipline
                 practice                       chiropractor                   practice
                                                                                                        or faculty, basically providing the
                                                                                                        Australian-based educational content
                                                                                                        that would be assessed by AICE,” he
                                                                                                        said keenly.
giving clarity towards how health                   distinguishable, placing them at
                                                                                                           It is apparent that AICE will have a
professionals and the greater public                forefront of their fields and allowing
                                                                                                        multitude of positive benefits. Adj Prof
perceive the profession and its                     them to attain their protected title in
                                                                                                        Pollard also anticipates the influence
offering. He asserts that AICE will aid             due course. Adj Prof Pollard suggests
                                                                                                        AICE will have over the perception of
in distinguishing the different facets              that this will not only make them
                                                                                                        chiropractic amongst the community.
of chiropractic as well as defining and             discernable at peer level, but it will
                                                                                                        “I believe that this venture has the real
measuring the skills and knowledge of               also help patients distinguish their
                                                                                                        potential to improve various factors
special interest practitioners.                     expertise. This in turn, will facilitate
                                                                                                        about the way chiropractic is perceived
   Furthermore, it will also help                   appropriate patient decisions and care,
                                                                                                        in the public eye,” he added. AICE
categorise the general chiropractor                 which is clearly the ultimate goal.
                                                                                                        has potential to educate the public
from the special focus chiropractor.                  The pathway for special interest
                                                                                                        about the additional, less recognised
“Those that choose to focus on a
                                                                                                        offerings of chiropractic, creating
particular subgroup of the overall
                                                                                                        greater awareness of the scope of the
population will be recognised as
                                                                                                        profession with the aim of attracting
appropriately skilled in order to do that,”
                                                                                                        a broader cross section of people to
he affirms.
                                                                                                        chiropractic services.
   Anticipating the recognition that
                                                                                                           Adj Prof Pollard also acknowledged
will come from educational, research
                                                                                                        the positive benefit of AICE pathways
and competency-based standards, Adj
                                                                                                        to students contemplating chiropractic
Prof Pollard insists that the public can
                                                                                                        as a career. He affirms that this goes
look forward to seeing highly educated
                                                                                                        hand in hand with the recognition
chiropractors at the forefront of newer
                                                                                                        and division of the subgroups of the
special interest group areas such as:
                                                                                                        population: “I think that by having
Clinical Neuro, Sport, Paediatrics, Pain
                                                                                                        more groups that are recognised,
and others. It is with positivity that he
                                                                                                        more students will want to become a
awaits the forthcoming developments;
                                                                                                        chiropractor,” he added.
“it will essentially broaden the scope
                                                                                                           We look forward to the rollout of the
of practice as well as promote best
                                                                                                        college and the offering it will provide
practice,” he added.
                                                                                                        the profession. Furthermore, we look
   AICE will essentially make special
                                                                                                        forward to its ability to create more
interest chiropractors, and their
                                                                                                        focused and quality care for Australian
relevant qualifications, immediately
                                                                                                        patients.

THE AUSTRALIAN CHIROPRACTOR OCTOBER 2018                                            22
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