INTRODUCING AICE Australasian Institute of Chiropractic Education - OUR SUPPORT YOUR CONFIDENCE - Australian ...
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
October 2018 | Free For ACA Members Australia’s Forefront Chiropractic News & Views Report INTRODUCING AICE Australasian Institute of Chiropractic Education OUR SUPPORT RANDOM AUDITS OF NEW CARE YOUR CONFIDENCE ADVERTISING COMPLIANCE MODEL
Dr Tim Assoc Prof Prof Peter Maggs Kim Delbaere Reaburn it’s not too late to register and join us in Hobart! chiropractors.asn.au/conference THE AUSTRALIAN CHIROPRACTOR OCTOBER 2018 2
THIS MONTH'S ISSUE October 2018 OUR SUPPORT, YOUR CONFIDENCE: UNVEILING THE NEW LOOK FOR ACA 14 ACA ANNUAL CONFERENCE COMES TO HOBART 17 WORLD CONGRESS OF CHIROPRACTIC STUDENTS 18 INTRODUCING AICE: AUSTRALASIAN INSTITUTE OF CHIROPRACTIC EDUCATION 20 SEXUAL HARRASMENT IN THE WORKPLACE 24 HOW DO YOU ACHIEVE MORE LOYAL RELATIONSHIPS? 26 RANDOM AUDITS OF ADVERTISING COMPLIANCE 28 THE GILES MEDAL 2018: PROF CHARLOTTE LEBOEUF-YDE 31 NON-SPECIFIC LOW BACK PAIN IN EVERYDAY PRACTICE 32 NEW CARE MODEL 35 STAFF PROFILE: STUTI VAIDYA 36 3 OCTOBER 2018 THE AUSTRALIAN CHIROPRACTOR
Australia’s Forefront Chiropractic News & Views Report The Australian Chiropractor is the official publication of the Australian Chiropractors Association and is published 11 times per year. All literary matter in the magazine is covered by copyright and must not be reproduced without written permission. Not for distribution outside the chiropractic profession. ©2018 Australian Chiropractors Association Editor-in-Chief Dr Matthew Fisher Managing Editor Ariel Tate ariel.tate@chiropractors.asn.au Writer/Editor Julie Bjornberg julie.bjornberg@chiropractors.asn.au Graphic Designer Matthew Gray Editor's matthew.gray@chiropractors.asn.au Advertising Coordinator Debbie Kelly Note debbie.kelly@chiropractors.asn.au Printer Arrow Print ARIEL TATE Got something to share? October is always a big month Since I joined the ACA staff three- If you have an article for submission or would like to write a for the Association with the ACA and-a-half years ago, it has been letter to the Editor, please contact us by the 10th of the month, Annual Conference, World Spine Day great seeing Interest Groups develop prior to publication: magazine@chiropractors.asn.au and also the launch of the Interest and flourish. I personally see them Got something to advertise? Group membership year. This as a great opportunity to further If you wish to place a display or classified advertisement, October we are also launching our the chiropractic profession and also please contact us by the 15th of the month, prior to new branding and the Australasian encourage greater collaboration publication: advertising@chiropractors.asn.au Institute of Chiropractic Education amongst chiropractors. I encourage (AICE), both of which feature in this you to consider joining one of our edition. eight interest groups. Opinions or other material (including advertising) expressed within this publication are those of the contributor and do not necessarily reflect the opinion A lot of time goes into planning Any clinic owners who have of nor the policy of the Australian Chiropractors Association (ACA) Limited, unless the ACA Annual Conference, as rebranded their business will know otherwise stated. Acceptance of advertising material in no way implies that it has the endorsement of the ACA or the Editor of The Australian Chiropractor. The Editor we ensure that every detail is that it is both an exciting but also is under no obligation to print any material submitted for publication and has the carefully considered to ensure a challenging experience. I’m an avid discretion to accept or reject such material without obligation to give reason. smooth and enjoyable experience watcher of 'The Block' and liken the for each delegate. Debbie Kelly, our experience of our rebranding to a Events Coordinator, works on the quicker-than-normal renovation. conference year-round. Not only Firstly, there are the judges (the are many of the details for our 2019 Board); secondly, there are the many conference locked in but Debbie has rooms to deliver (our sub brands); already began looking into 2020! I and finally, there is the ultimate hope that you can join us in Hobart sale (connecting members and for what will be a great weekend. stakeholders with the new brand). World Spine Day is on 16 October This month we also launch aca@chiropractors.asn.au and this year we are encouraging the AICE headed by Adjunct 02 8844 0400 Australians to ‘love your spine’. In Professor Henry Pollard. Sitting PO Box 255, Parramatta NSW 2124 addition to the marketing toolkit down with Henry at his practice in we provided members in September, southern Sydney, his experience www.chiropractors.asn.au ABN 50 050 096 038 we are releasing a national media and knowledge are immediately release, a blog post and a video. apparent. It is inspiring hearing him World Spine Day is a global initiative speak of this new framework for and I look forward to seeing how advanced learning pathways and it @AusChiros Australian chiropractors contribute will be exciting to see AICE continue to this campaign. to take shape. THE AUSTRALIAN CHIROPRACTOR OCTOBER 2018 4
FROM THE PRESIDENT Dr Anthony Coxon W hen considering philosophy, nor is philosophy central whether you will in our marketing and communications. involve yourself Professionalism and best outcomes with a professional for patients and our profession is our representative body, most people ask mantra. two questions: We are committed to building the 1) what immediate and long-term evidence-base to improve patient benefits will I receive; and outcomes and ensure more Australians 2) do I identify with the values of the experience chiropractic care for their professional body. health and wellbeing. In an attempt to understand our RISK MANAGED OFFER (RMO) Our discussions with world and how we fit in, people default to looking to what is the same and As I have said, there needs to be a what is different from themselves. For as long as I have been a chiropractor financial benefit of membership. In the case of the ACA, the biggest government and other (an increasingly long time), the financial gain is the Guild Insurance stakeholders are not about philosophy, nor is philosophy camps have been divided between the offer. Many ACA members renew subluxation-focused vitalists and the their Guild liability insurance over evidence-based mechanists. While there may be extremes at the coming months. By being an ACA member, and by taking advantage of central in our marketing both ends, I would contest that 80-90% Guild’s online Risk Managed Offer and communications. Professionalism and best of chiropractors appreciate that an (which is exclusive to ACA members), evidence-based model is essential full-time practicing members can save for our profession to thrive and for the patients and communities we over 30% from Guild’s standard rates. That’s over $1,000! outcomes for patients AND serve to receive the best possible Keep an eye out for your Guild OUR PROFESSION IS OUR MANTRA. healthcare into the future. These same renewal notices which will be coming chiropractors, however, cannot dismiss out in the next few weeks. Read the a century of practitioner and patient information carefully and complete observations that functional disorders the online Q&A to learn about risk of the spine have a broader effect on mitigation strategies, while saving health and wellbeing beyond just back money at the same time. pain, neck pain and headaches. Each and every one of us have POLICY ON SUBLUXATION our own philosophy and express As you may know, the ACA definition this slightly differently in practice. on subluxation is the same as that of The commonality required to build the World Health Organisation and a strong ACA will not be founded appears on our website. on philosophy. Philosophy is a On request from the ACA Board, to be founded on a priori assumptions, personal choice that determines the Dr Barry Draper has compiled a uncritical clinical observations, untested idiosyncrasies of your practice, it is discussion paper on subluxation biological plausibility, unyielding not what should drive the peak body that has recently been presented to commitment to historical maxims and Association. the Board. It is our intention to seek premature conclusions stemming from Instead, the ACA has a focus on advice from key members, academics novel and unverified research studies. professionalism in thought, action and and others on this issue, before making I am of the view that what we outcome. The ACA is committed to the a final decision later in the year. must not do is dismiss the clinical highest standards of patient-centred The ACA Board was very impressed observations made by patients and care. This is a banner all ethical with the thoughtful logic in Barry’s practitioners that functional disorders chiropractors should feel comfortable paper. Here is a brief section that I’ve of the musculoskeletal system have a standing behind. included for your consideration: broader impact upon health beyond the Our discussions with government I am of the view that what we initiation of localised musculoskeletal and other stakeholders are not about cannot do is allow our daily practice pain. 5 OCTOBER 2018 THE AUSTRALIAN CHIROPRACTOR
FROM THE CEO Dr Matthew Fisher A t the ACA Board meeting of the profession are the consumers with a whole range of materials in held on Friday 21 of the care provided and this is what preparation, plus we will be releasing September, the Board we are aiming to build upon. The ACA a video and providing social media for and Chair of the PE looks forward to working with OPR you to share. Again, be connected and Committee received presentations on over the next 12 months to deliver the be part of the future. future directions for the ACA which desired outcomes of: follows on from what was explained • increased utilisation of chiropractic EDITOR OF THE CHIROPRACTIC to members in September. ACA will care with more Australians JOURNAL OF AUSTRALIA (CJA) be engaging OPR (formerly known as experiencing its benefits; The ACA is pleased to announce Ogilvy PR) to work with us through • business growth for the profession; that Dr Gregory F. Parkin-Smith, a project team with considerable Improved understanding and MTech(Chiro), MBBS, MSc, DrHC, expertise in both public relations and reputation of chiropractic care, CertEM has accepted the position as government relations. To date, we promoting the profession within Journal Editor given the resignation have adopted a systematic reputation national law constraints and of Dr Dana Lawrence, and will management approach to: reducing uncertainty; provide direction to the Journal 1. demonstrate that we are an • improved understanding of the role over the next 12 months. Greg is association that can be TRUSTED chiropractic care plays within the WORLD dually registered as a chiropractor by members and the community; broader healthcare system; and SPINE DAY and medical practitioner and is 2. drive brand DIFFERENTIATION and • the growth of the ACA brand 16 October an Adjunct Associate Professor at LOYALTY; among members, the public, policy #LoveYourSpine the School of Health Professions, 3. manage issues in a CONSISTENT makers, regulators, third-party Murdoch University. He has attained and PROACTIVE way; and funders and detractors. various other degrees and certificates 4. increase and strengthen POSITIVE Be part of the future. with a Masters Degree in Clinical CONVERSATIONS with key Neuroscience and Pain from University stakeholders. WORLD SPINE DAY - LOVE YOUR SPINE College London, a Master’s Degree in Our next steps are to adopt Taking place on 16 October each Evidence-Based Medicine from Oxford a strategic approach through a year, World Spine Day has become University, a Specialist Doctorate coordinated public relations strategy a focus in raising awareness of back in Health Care from King’s College that will enable us to build on the pain and other spinal issues. With London, alongside professional above and to achieve our stated health professionals, exercise and certificates in sports injuries purpose that more Australians rehabilitation experts, public health ACA ANNUAL management (CCSP) and emergency experience the care provided by advocates, schoolchildren and patients CONFERENCE medicine (CertEM). He has been chiropractors. This builds on our all taking part, #LoveYourSpine will 20-21 involved in developing the Models of consumer survey in 2017 which be celebrated on every continent. October Care for the WA HealthCare Networks showed that medical GPs, dentists and With an estimated one billion Hotel Grand in Chronic Pain and Spinal Pain, also physiotherapists are each more highly people worldwide suffering from Chancellor having been the past Co-Chair of the associated with all reputational factors back pain, it affects all age groups, Hobart Pain Health Working Group of the than chiropractors. Consumer insights from children to the elderly. It is the Musculoskeletal Health Network in also showed that providing good biggest single cause of disability on WA. Greg is currently a reviewer for value for money and using scientific the planet, with one in four adults four peer-reviewed journals (Pilot & rigour are areas the chiropractic estimated to suffer from back pain Feasibility Studies; Journal of Pain profession could improve on, as during their lives. Prevention is, Research; Archives Physical Medicine these are factors that are important therefore, key and this year’s World & Rehabilitation; and Journal for people when choosing a health Spine Day will encourage people to of Manipulative & Physiological professional. Importantly, once people take steps to be kind to their spines. Therapeutics). He has published over have visited a chiropractor, they are Organised by the World Federation of 30 papers in data-base listed peer- also significantly more likely to think Chiropractic (WFC) on behalf of the reviewed journals, 17 of which were chiropractors have a good, or very Global Alliance for Musculoskeletal formal clinical trials. He is currently good, reputation and are significantly Health, World Spine Day has over undertaking a Diploma in Practice more likely to recommend them to a 500 official organisational supporters Management & Leadership and is friend or family member. worldwide. ACA, as a member of WFC involved in the practice management Ultimately, the biggest champions and the Alliance, are providing you of the medical practice in which THE AUSTRALIAN CHIROPRACTOR OCTOBER 2018 6
he works. We look forward to him to improvements in safety, quality exercising his capability as our Editor and cost effectiveness, as well as and continuing the development of improvements in patient satisfaction. the CJA. The ACA looks forward to being part of the future on behalf of Australians and PUBLICATIONS THAT ARE SHAPING THE in the end, this is to achieve our stated FUTURE purpose of being. Members will often see in our emails, or social media, various publications ANNUAL CONFERENCE 2018 that may shape our future. The Over 200 people are registered to recent CSIRO Future of Health Report Ultimately, the biggest attend our Annual Conference in contained themed recommendations in improving the health of Australians. champions of the profession Hobart which will focus on Positive Ageing. With a comprehensive From ACA's perspective, the profession could have a role to play through the are the consumers of the and diverse program including an expanding research symposium, the offering of high quality, non-surgical, care provided and this is conference is supported by an array drug-free spinal healthcare and lifestyle advice, given chiropractors WHAT WE ARE AIMING TO of sponsors and exhibitors, promising to be a great event. I look forward to help Australians lead and maintain healthy lives. The ACA recognises BUILD UPON meeting you there. that the primary consideration of all chiropractors must be the wellbeing of consumers and the promotion of health in the community, and that this care is delivered in an integrated, professional and inclusive manner. The ACA supports patient-centred approaches to care that can lead ANNUAL Views Report Chiropractic News & Australia’s Forefront AL For ACA Members REPORTANNURTANNUAL August 2018 | Free POSITIVE AGEING 2016 RE PO RT 2017 REPO ference 2018 2018 ACA Annual Con PHYSICAL ACTIVIT Y TRANSITION GUIDELINES MY HEALTH TO PRACTICE RECORD Annual Report The Australian Our 2018 Annual Report is now available online. To view the report and Chiropractor previous CAA Annual Reports visit To view previous editions online visit chiropractors.asn.au/annualreport chiropractors.asn.au/tac 7 OCTOBER 2018 THE AUSTRALIAN CHIROPRACTOR
GRADUATE CERTIFICATE IN CLINICAL ULTRASOUND P_AD_180009_Ultrasound_AusChiro BASIC SOFT TISSUE ULTRASOUND IMAGING CQUniversity Australia’s Graduate Certificate in Clinical Ultrasound (Basic Soft Tissue Ultrasound Imaging) provides chiropractors with an opportunity to extend their field of expertise to include the production and interpretation of diagnostic ultrasound images and studies. CRICOS Code: 00219C | RTO Code: 40939 This course allows you the flexibility to study online, with access to learning support. You will be able to complete the course in 6 months studying full time or 1 year part time. Some units include a compulsory residential school to participate in ultrasound skill acquisition and image interpretation training. As part of this course you will be required to complete the four units of study listed below: » Science and Instrumentation of Ultrasound » Fundamentals of Musculoskeletal Ultrasound » Musculoskeletal Ultrasound (Lower Body) » Musculoskeletal Ultrasound (Upper Body). For other information including course details, costs and how to apply visit cqu.edu.au/clinicalultrasound. THE AUSTRALIAN CHIROPRACTOR OCTOBER 2018 8
LETTERS TO THE EDITOR Regular Section I have just read Matthew Fisher’s most recent article in the September issue of The Australian Chiropractor regarding CAA/ ACA membership rates and inviting comment. I think the 43% rate quoted in the article is disappointing. Much is made of “membership benefits” and the need to speak with one voice, but I have always felt strongly that those who are members are propping up the non-members. Who do the non- members think are representing them at government level; with the health funds; and with insurance companies, etc? When canvassing non- members I reckon they should be encouraged to understand that this advocacy is paramount and that others are paying for it and their contribution is crucial. More members = more funds = more advocacy. ANDREW MOULTON, VIC Post of the Month @vidalovelife Spring has definitely sprung! Damian rocking the florals today #vidalovelife #chiropractic #sandringham #springtime #happyshirt @damiankristof 9 OCTOBER 2018 THE AUSTRALIAN CHIROPRACTOR
NORTHERN NEWS QLD and NT Students support athletes at the Bridge to Brisbane Event Sixteen CQUniversity queues were growing, the students chiropractic students recently worked together to create an woke at 5:00am on a rainy efficient system ensuring everybody morning to provide care to was seen and taken care of in a participants of the Sunday timely manner. Mail Bridge to Brisbane event. “This is an excellent example “Despite the rain, the students of how CQUniversity students are were kept busy for the entire encouraged to use their developing morning of the Bridge to Brisbane skills and knowledge from an early event, treating more than 80 stage to prepare them to be truly participants with a wide range work-ready graduates.” of post-race niggles”, said Nicole Urmston, now in CQUniversity chiropractic her final year of study at along side students from all year being positive ambassadors for lecturer Dawn Dane. CQUniversity reflected, “It levels and different stages in the chiropractic, and for displaying “It was a great opportunity for was fantastic to meet so many program.” dedication despite the rainy students from all years to get out people on the day of the Bridge Well done to the students conditions and to use their skill and meet the public. While the to Brisbane event, and to work and staff of CQUniversity for to assist at this event. STUDENT EVENING – MACKAY Anne Jensen, who has been a how, through his work, he is The ACA Northern Region representative Lauren Hunter. locum chiropractor in Mackay able to help children with vision supports regular student To start the night Dr Jess Homes at Little Sprouts Chiropractic therapy. Ieuan shared how he has learning events across the from Grays Chiropractic & for the past few months. Anne worked alongside chiropractors course of the year. These student Wellness in Ooralea Mackay, completed her PhD in muscle locally. organised and driven events, presented on SCENAR Therapy. testing at Oxford University and Lastly Dr Amy who graduated cover a plethora of subject Jess is a teacher of the SCENAR spent the evening explaining her from CQU in Mackay in March matter, with the aim to allow Therapy, and students enjoyed research and how that shaped this year ended the evening with students to come together to hearing first-hand how beneficial her as a chiropractor and has a casual chat about what she improve their understanding the tool is when helping patients also directed her towards future has found to have helped her of both chiropractic and the with all sorts of ailments. Jess research possibilities. post-graduation, the challenges healthcare space. shared how she uses the SCENAR Continuing with the theme and highs, and a Q&A session On 7 September students Therapy alongside chiropractic of multiprofessional care, Dr rounded out the evening. in Mackay held an evening to give her patients the best care Ieuan Rees from Buck and Todd Thank you to all presenters with a multi-professional care that she can. Optometry explained what he for giving your time to the theme, organised by WCCS The second presenter was Dr does as a vision therapist and participating students. ACA WELCOMES THE NEW QUEENSLAND HEALTH OMBUDSMAN Mr Andrew Brown has been Ombudsman to welcome Mr clear the backlog of complaints available to answer any questions appointed as the new Health Brown to his new role. in Queensland. Additionally, about the profession. The OHO Ombudsman in Queensland. Mr Brown gave an update on steps have been taken to improve has had minimal complaints On Friday 31 August, Northern the current activity of Health communication and reporting relating to chiropractors, with Regional Manager Linda Ombudsman in Queensland. The standards with AHPRA. ACA representatives affirming Smith and Dr Andrew Vincent Office of the Health Ombudsman It was heartening to be able that chiropractic is a low- attended the Office of the Health (OHO) has successfully started to to discuss chiropractic and be complaint profession. THE AUSTRALIAN CHIROPRACTOR OCTOBER 2018 10
The chiropractic experience area. Some of these areas included representatives encouraged by with advertising complaints Common complaints in boundary issues, communication, the common-sense approach was discussed. While statutory healthcare were discussed, with appropriate consent and being undertaken. We look complaints are passed to AHPRA, the Ombudsman providing maintaining robust patient forward to a continuing and the Ombudsman noted the some key educational areas for records. productive relationship with work that had been done by the the Association to utilise to Possible legislative changes the OHO for the benefit of ACA Association to improve members help prevent practitioners from to the Health Ombudsman members in Queensland. understanding and activity in this being subject to future claims. Act were discussed, with ACA WESTERN WEEKLY WA New ACA Student Representative at Murdoch The new ACA Murdoch ANZ Australia and The Country with respect to diversity among University Student Road group. chiropractic students. Ash also Representative for 2019 is Ash Ash is the current MoveIt! represented Murdoch at the 40th Jones. Ash is currently a third Secretary, involved in organising Annual WCCS AGM in South year student and has worked as a events, supporting the other Africa and was awarded Best New chiropractic assistant for the last MoveIt! board members as Delegate for the congress. four years as well as being a full well as liaising with staff and “I understand the ACA Student time mum of three well-adjusted students to create a cohesive Representative role is important in children. “Having been a 'FIFO' and inclusive atmosphere on connecting students to our premier family for many years, I have campus. professional Association and exceptional time management and This year, Ash has also served that attending meetings and the organisation skills, allowing me as MoveIt! Vice President, AGM is required. I would love the to have a multifaceted approach undertaking a bigger role opportunity to work autonomously during her two year term. We to both living and learning,” says than previously, in being the on behalf of the ACA and continue would also like to thank the Ash. main organiser of technique to inspire Murdoch students with highly dedicated and wonderful Ash entered university as a events, coordinating with great content and opportunities to 2018 representative Nadine mature age student after having both the existing ACA Student enhance their learning,” says Ash. Dick who is in her final year many national and statewide Representative Nadine Dick The ACA congratulates Ash at Murdoch and looks forward leadership roles in various as well as the Murdoch WCCS on her appointment and looks to joining the chiropractic companies including JB Hi-Fi, Chapter to promote unity forward to working with her profession. WIC CONNECT, LEARN, UNWIND CPD PLANNING FOR WA Women in Chiropractic (WIC) stretching out for an hour's The Western Region want to hear training? What speakers do you in Western Australia hosted yoga practice with Kelly from WA Members. What type of want to bring to WA and why? All a successful gathering in Blackman. Along the way there seminars, workshops or events do these questions and more. Busselton in August. Attendees were plenty of laughs and you want to see in your region? Help us plan for 2019 by emailing listened to Emma Pollard, sharing about the challenges What techniques are being used your suggestions to the Goodnight Nurse share and triumphs we all experience in practice that require continual western@chiropractors.asn.au her thoughts and experience as we juggle our myriad of hats. on work-life blend, before 11 OCTOBER 2018 THE AUSTRALIAN CHIROPRACTOR
EASTERN ENQUIRER NSW and ACT CAANSW AGM AND SEMINAR 2018 On Saturday 15 September the Eastern Region held the 'Caring for our Baby Boomers' Seminar, followed by the final CAANSW Annual General Meeting. Both events were well received with 33 attending the seminar and 39 attending the AGM. Caring for our Baby Boomers has dedicated his life to helping was very appropriate for increasing For the first session of the the over 60s. He is driven to not care to a greater community as program we were fortunate to only help the senior population well as the ageing population.” have Associate Professor Kate but encourage other health O’Loughlin, Dr Johanne Brady practitioners to focus on doing CAANSW AGM and Professor Lindy Clemson more for this group. The final CAANSW AGM was from the University of Sydney, Here's what some of the held from 3:00pm on Saturday presenting on their specialised delegates had to say: 15 September. It was wonderful areas for caring for the baby “Amazing! Great communication to see members who would not Drinks followed the AGM boomer generation. Delegates and can’t wait to practice these normally attend, turn up for where members could mingle and found all three presentations new skills.” this final meeting. All Board reminisce and also look forward informative and engaging. “Good take home messages – members past and present were to the future of ACA. Dr John de The second and third sessions good differentiation for practice acknowledged and congratulated Voy was especially recognised were presented by one of our expansion.” for their contributions to for his contribution to both the own, Dr Taylor Harrison. Taylor “Taylor Harrison’s presentation CAANSW. profession and Association. Adjusting our Future research group to undertake we can all align with,” Dr Coxon critical work that will inform the commented. quality of chiropractic practice for Support and donations to The appointment of base for the future of the years to come. In order to survive the MtCaRF are welcomed Professor Simon French to profession. the increasingly competitive and encouraged at the Macquarie University In launching the fund, academic research environment, thechiropracticalumni.org.au/ Department of Chiropractic as Professor French stated “At our profession must increase our research Professor of Musculoskeletal the Macquarie Department research productivity.” Disorders signifies a new era of Chiropractic we have a ACA President Dr Anthony for chiropractic research in research vision to improve the Coxon attended and helped Australia. To mark the occasion, musculoskeletal health of the kick-start the MtCaRF with a the Chiropractic Alumni recently community. We want to undertake financial contribution from held a gala cocktail party research that will advance ACA. “Attending the Macquarie 'Adjusting Our Future', with a knowledge in musculoskeletal Alumni celebration was a great 1920s and 30s theme to launch health, improve clinical practice, opportunity to network with NSW the Macquarie Chiropractic inform healthcare policy, and chiropractors and appreciate Alumni Research Fund (MtCaRF) improve health outcomes of the Macquarie’s deep commitment – a fund specially purposed to community. In order to achieve this to furthering the chiropractic support chiropractic researchers vision, we need funding to support profession through research, a at Macquarie University. The researchers, and our academics to passion shared by the ACA. The event called upon all those who conduct high quality research. With ACA commitment aspires to the understand the importance of the right support, I strongly believe highest standards of patient- research to build the evidence we can create a world-leading centred care. This is something THE AUSTRALIAN CHIROPRACTOR OCTOBER 2018 12
HIDDEN LEADERSHIP their own or simply not waiting for problems to arise, we take Many women in our profession the initiative to understand the possess hidden leadership current situation and envision qualities without even knowing a better future, a better now. it. Our original preface in starting Women develop a vision, know the WIC group was to encourage where they want to go and start more women into leadership walking. This is leadership, roles at ACA to better represent leadership is nurturing. Very our female colleagues. This often we stand in front, beside has become a major topic of and behind those who are leading discussion at our WIC gatherings. in order to help them shine. experience. Discussions moved Many WIC members were One of the main obstacles We invite you to join in our from the value of previous unable to attend due to family for women putting themselves discussions through our national educational sessions with WIC commitments and last minute forward for leadership positions Facebook page and share your prior to graduation, helping emergencies, but we look is they feel time poor and would voice. graduates visualise what life in forward to new faces at our next find it challenging to attend The recent WIC NSW social practice might be like and the gathering in Inner West Sydney meetings and seminars or even gathering in Manly was a great importance of having someone to or another location near you. have time to connect with others. success. It brought together a turn to regarding daily practice, For upcoming events, to get However, ‘hidden leaders’ diverse mix of local and broader including financial planning as more involved or to find your thrive. From helping someone Sydney women, new graduates well as how to manage a practice local WIC Facebook page visit get to a place they couldn’t on and those with decades of whilst parenting. chiropractors.asn.au/wic SOUTHERN STAR VIC, SA and TAS ‘EARLY LIFE SPAN’ SEMINAR employment opportunities in chiropractic paediatrics and Neil Davies, Dr Rachael Cripps and Dr Jason d’Hotman DeVilliers In August we supported our seminar. Covering topics such as how to perform a neurological for giving up their time to RMIT 5th year students by common paediatric orthopaedic examination in an infant & educate the next generation of providing a free Early Life Span conditions, educational and toddler. We sincerely thank Dr chiropractors. CAASA AGM Women in Chiropractic CAA SA members joined the SA Board at its recent Annual The Board thanks members for their patience and involvement Connecting the ACA General Meeting and received an update on how the Board to date. Dr Stefano, ACA Public Engagement Committee Chair Southern Region will be proceeding to finalise its (PEC) was also recently in transfer of assets to the ACA. Sydney explaining some of On 29 August, Women in that are currently available and SA members are reminded that the future projects for the PEC Chiropractic (WIC) held its first then looked towards the future they will be asked to attend on how they will be working Southern Region online forum. for how WIC and its resources another member meeting once towards more engagement The idea behind holding an can best support all members the Board has finalised all the with the public to promote online forum was to provide the and find ways to connect with necessary paperwork to progress chiropractic. opportunity for all our members women across the region. to the final stage of this process. across SA, Tasmania and We would love to hear from Victoria to join the conversation you, so if you have a great idea about WIC’s objectives and how for a new resource or event, we are planning to achieve them need to know where to get some in our region. extra support or would like to On the night, Drs Katie Moss join the WIC Southern Region and Paula Stacey-Thomas committee contact Jacqui Powell outlined what WIC has achieved via jacqui.powell@chiropractors. up until now, the resources asn.au 13 OCTOBER 2018 THE AUSTRALIAN CHIROPRACTOR
LEADERSHIP ASSOCIATION Our Support Your Confidence UNVEILING THE NEW LOOK FOR ACA ARIEL TATE T he renaming of Since 1990, the CAA brand has BRANDING - MUCH MORE THAN JUST the Chiropractors’ remained largely the same, with some A LOGO Association of Australia minor revamps over the years. Now At its core, ‘branding’ is the perception (CAA) to the Australian with the restructuring of the CAA into of the company by the market. Chiropractors Association (ACA) the ACA, the new ACA Board was in Branding goes much further than provided the opportunity to rebrand agreement that it was again the ideal a logo, involving all aspects of the the Association, with the intent of opportunity to consider a new image customer experience, from the writing creating a brand for the ACA that for the future. tone to colours used, from social resonates with members, connects media engagement to the way a phone with stakeholders and reaches out to call is answered. A strong brand and former and future members. DESIGN VALUE brand strategy, in partnership with a The CAA brand, affectionately strategic plan, is essential for: known as the 'safe hands', was • recognition in the market; introduced in 1990 when the • differentiation from competitors; Australian Chiropractors’ Association TRUST STRATEGY • setting the expectation for the and the United Chiropractor's customer experience; and Association merged. Then Executive Director, Dr John Sweaney, said in BRAND • creating a ‘flag’ for members and employees to rally around. 1990 "The establishment of this new LOGO professional Association provided IDENTITY There are a number of the ideal opportunity to assess the considerations for any rebranding profession’s strengths and weaknesses, exercise, including the additional to consider a new image and to design ADVERTISING MARKETING considerations unique to our a comprehensive strategic plan for the Association and the context future." surrounding the restructure. Some THE AUSTRALIAN CHIROPRACTOR OCTOBER 2018 14
ASSOCIATION LEADERSHIP and a ‘big idea’ to frame the new branding. BRAND Following the workshop, I presented PERSONALITY the two branding concepts Messy had developed to the Board at their August 1 meeting. The Board overwhelmingly LEADER were in favour of the ‘revolution’ approach. Messy made some THE ESTABLISHMENT OF 2 amendments based on the Board’s THIS NEW PROFESSIONAL BRAND RESPECTED feedback and the final branding was ASSOCIATION PROVIDED VISION approved at their September meeting. THE IDEAL OPPORTUNITY TO BIG IDEA 3 ASSESS THE PROFESSION’S THE 'BIG IDEA’ AND NEW IDENTITY VALUES INSPIRING A ‘big idea’ is a company’s reason STRENGTHS AND PERSONALITY for being, articulating a point of WEAKNESSES, TO CONSIDER 4 difference in a one-line sales pitch. A NEW IMAGE AND TO PROFESSIONAL Examples of these are Apple’s ‘think different’, Target’s ‘expect more, pay DESIGN A COMPREHENSIVE of the important considerations of rebranding the CAA to the ACA less’ or eBay’s ‘the world’s online STRATEGIC PLAN FOR THE included: marketplace’. The brand strategy FUTURE. • brand equity with members; workshop was what Messy used to • negative brand equity with many help create a big idea for our new non-members; Association, laying the foundation for • financial costs for the Association; the new branding. • timeline of the process; Our big idea is ‘our support, • relevance for the chiropractic your confidence’, speaking of profession; the the Association’s interaction ROLLING OUT THE NEW BRAND • suitability for the Australian with members and also members’ While we have now launched the healthcare industry; and Before 1990 interaction with their patients. ACA’s master brand, there is still a lot • brand architecture for the Support is offered by ACA to members more to roll out. Members will soon be Association. and members support healthier provided with the new ‘ACA member’ spines. Confidence is provided to logo and will receive the decal in the THE REBRANDING PROCESS 1990-2009 chiropractors to keep practicing and member kit being posted in October. After careful consideration of the to patients in knowing that they are in One of the benefits of this various options in proceeding with safe hands. rebranding is to bring all of the groups, the rebranding, Messy Design were Now, as the Australian Chiropractors services and initiatives into alignment. engaged to facilitate our rebranding. 2009-2018 Association, our purpose is the same Many of our sub-brands lacked any The first step in the process was a but our identity is contemporary, connection with the master brand and brand strategy workshop with key confident and cutting-edge. This new created what is known as a ‘house of members of staff and Vice President Dr look represents our ethos of putting brands’. The new branding takes into John de Voy as a Board representative. chiropractors and the chiropractic consideration all of our sub-brands The Brand Strategy Workshop profession front and centre…at the and means that the master brand is 2018-ONWARDS involved an analysis of the current heart of everything we do. kept across the board. CAA branding, a review of our “It’s much more than just a logo,” Like any rebranding, there will be a audience and key stakeholders, says President Dr Anthony Coxon. transition period as the new brand is discussions around our core offerings “It’s really a flag we feel represents the rolled out. We are excited for how this and the industry landscape, and broad thought of chiropractic within this new brand will solidify this new season development of our brand personality country.” for our Association. OUR NEW COLOUR PALETTE 15 OCTOBER 2018 THE AUSTRALIAN CHIROPRACTOR
THE AUSTRALIAN CHIROPRACTOR OCTOBER 2018 16
ACA ANNUAL CONFERENCE LEADERSHIP ACA Annual Conference comes to Hobart ARIEL TATE O ur premier event, the heritage charm with a modern lifestyle catch up on the latest developments in ACA Annual Conference, in a setting of exceptional beauty. It's the Association, including an update is just around the corner! no wonder Lonely Planet has called on the new Australasian Institute of Delegates will gather in Hobart one of the top ten spots to visit Chiropractic Education (AICE). This the Apple Isle to catch up on the latest in the world right now. is also an opportunity to celebrate research, learn from distinguished the achievements of the last year and speakers and network - all in one COME ALONG EARLY FOR OUR PRE- bestow awards. At the AGM we will also weekend! CONFERENCE SESSION be celebrating our new branding! Held 20-21 October, the theme If you arrive in Hobart early, we invite for this year's conference is ‘Positive you to attend our Pre-Conference LET YOUR HAIR DOWN AT THE Ageing’, endeavouring to equip Session. Keynote speaker Dr Tim Maggs ASSOCIATION DINNER chiropractors as primary healthcare will be speaking on the cause and cure This year's Association Dinner will be practitioners to care for Australia’s for the opioid crisis. This session will held at the Willie Smith's Apple Shed, ageing population. The Conference cover what key factors are causing the combining a casual country feel with weekend offers a great mix of social and opioid crisis, how chiropractic can play modern design. A large rustic barn scholary activities, with the flexibility a part in the solution and look at the surrounded by green pastures and old for you to explore your surroundings. App Graphics atlas operating system. Proof wooden outbuildings, Willie Smith’s Held from 2:00pm - 5:00pm Friday 19 Apple Shed is the home of Willie WELCOME TO THE APPLE ISLE October at the Hotel Grand Chancellor Smith’s Cider. Home to just 500,000 people, the Hobart, this additional session is free To keep with the theme of the rustic island of Tasmania is as intimate as and also counts towards your formal venue, be sure to dress country. Don't it is beautiful. Drive anywhere in the learning activity (FLA) hours. The be afraid to pull out your favourite island state and you can go from beach- Pre-Conference session is proudly checked shirt and cowboy boots! Buses lined coasts to World Heritage-listed App Graphics sponsored Proof by Foot Levelers. have been organised to transport guests mountain areas in just a few hours. to and from the Hotel Grand Chancellor Along the way you'll pass welcoming HAVE YOUR SAY AT THE ACA AGM Hobart and the Apple Shed. farm-gate producers, cellar doors Members and delegates are invited to and restaurants specialising in local join us for the ACA Annual General NOT TOO LATE TO REGISTER produce so fresh it's the envy of the Meeting (AGM), held from 7:30pm on DOWNLOAD THE Together, we can create a healthier ‘ACA CONF’ APP culinary world. Friday 19 October at the Hotel Grand future for all Australians. We hope All the conference Hobart offers a contrasting blend Chancellor Hobart. Join us from 6.00pm information in your hands! that you will join us in celebrating Use this handy app to of heritage, scenery and culture, with for welcome drinks in the exhibition access your conference pass, positive ageing this October in Hobart. venue floor plan, conference world class activities and attractions area. This is a great chance to catch up timetable, information about For more information on the program, speakers, list of exhibitors nearby. Nestled amongst the foothills with colleagues. and important event updates. speakers, Hobart, or to register visit Simply search ‘ACA Conf’ in of Mt Wellington, Hobart combines Our AGM is a great opportunity to the App Store or Google Play. chiropractors.asn.au/conference 17 OCTOBER 2018 THE AUSTRALIAN CHIROPRACTOR
LEADERSHIP STUDENTS The World ALEXANDER JAROMINEK, FRASER MCCLYMONT, JAMES DOOGAN AND CLARE HALPIN Congress of T he World Congress sent representatives to the World of Chiropractic Healthcare Student Symposium, Chiropractic Students (WCCS) World Health Assembly, European revolves around Chiropractic Union and more. As chiropractic students working an organisation, WCCS aims to Students (WCCS) together and respecting one further progress the profession another, despite diversity in whilst increasing global practice and belief. The WCCS has recognition. MACQUARIE UNIVERSITY Alexander Jarominek issues such as Non-Communicable (President), Kelsey Hardy (Vice- Diseases (NCDs). The discussions President) and Maddison Davis proved challenging and insightful (Treasurer) from Macquarie and it was interesting to listen University attended the Annual to the diverse perspectives held General Meeting of the WCCS, within the field. hosted by the University of Macquarie University was Johannesburg (UJ), taking place at well-represented throughout the Capital West Hotel in Sandton, the course of the event. We were Johannesburg South Africa. able to have a direct say in the The seven-day assembly discussions, contribute new welcomed over 100 chiropractic ideas and also join committees students from over 25 higher dedicated to improving WCCS, education bodies across the globe, keeping education up to date and presenting proposals on a broad help students reach out to those range of topics. Guest speakers in need. For instance, Alexander included Dr Chris Yelverton, Jerominek has remained in his role Head of Chiropractic at UJ, Dr as Global Marketing Committee Kendrah Da Silva, President of member. We are also very proud of the Chiropractic Association of Maddison Davis’ presentation as South Africa (CASA), Dr Simon Co-Convenor for next year’s AGM Lawson, President of Chirosport held in Brisbane. South Africa and Dr Luke Schmidt, We are very enthusiastic and former WCCS President. hopeful to send more students Issues discussed ranged from to the assembly and share this global health and its equal magnificent and enriching distribution, through to prominent experience. THE AUSTRALIAN CHIROPRACTOR OCTOBER 2018 18
STUDENTS LEADERSHIP CQUNIVERSITY The CQU delegation was made was also a highlight, as was the University’s philosophy and the support of the ACA, and we up of Fraser McClymont, Lauren discussion pertaining to future diversity to students around the thank the organisation for all Hunter, Connor Stuart, April plans to expand the visibility and world. Furthermore, our head it has done for the WCCS; its Kimber, Lauren Ashley and purpose of chiropractic within the delegate, Fraser McClymont, generosity has enabled students Henry Jackson. Every student and public health sector. was elected to the WCCS Board to extend beyond the periphery school brought a unique take on Overall, our delegation of Directors and chosen to be of the field, in turn bringing back chiropractic, further enhancing found the 2018 WCCS to be a the Vice President of the WCCS. key information and an infectious the learning and understanding of great success. We were able Participation at the AGM would passion. the profession as a whole. to positively showcase our not have been successful without CQU delegates participated in a wide range of congress activities and discussions related to public health and policy, as well as discussing a potential global social media campaign. Another topic of notability was the potential proposal to restructure the Board of Directors within the WCCS, aimed at bringing further unity, structure and purpose to the organisation. Discussion of the WCCS representation at the World Health Assembly in Geneva MURDOCH UNIVERSITY This year the Murdoch delegation topics to be covered by the diverse was made up of three members: range of keynote speakers. James Doogan, Olivia Carroll and This year has seen a large Ash Jones. The delegation worked shift in the WCCS’ status as an tirelessly to make the most out NGO within the World Health of the limited time, with their Organisation (WHO). A large immense efforts proving highly part of this AGM was devoted to fruitful. Ash Jones received the expressing and implementing ‘Best New Delegate’ title and goals and objectives regarding James Doogan was elected to this change. It has also seen Head of Financial Affairs and members of the WCCS attend the Sponsorships. World Health Assembly (WHA) From PhD discussions to where intentions to make a bigger career progressions within impact in the public health sector large chiropractic sporting were expressed, a truly a positive organisations, the Congress initiative for the organisation and allowed for a wide breadth of the profession as a whole. RMIT UNIVERSITY (SOPPs) Committee. The RMIT delegation, made up We would not have had such of Chloe Anderson, Clare Halpin a successful AGM without the and Janae Keil, made the most support of the ACA. It enabled of the experience, participating us to send a cohesive, strong in discussion topics, workshops, delegation that has come back proposal discussions, committees inspired and motivated to tackle and stepping into leadership the next year. The excitement roles. Clare Halpin was elected and passion the RMIT chapter the new Western Pacific Region has for chiropractic is exciting to Coordinator and Janae Keil see and we are privileged to be was elected onto the Standard co-hosting the 41st AGM next year Operating Policies and Procedures in Brisbane. 19 OCTOBER 2018 THE AUSTRALIAN CHIROPRACTOR
LEADERSHIP AICE AICE INTRODUCING AUSTRALASIAN INSTITUTE OF CHIROPRACTIC EDUCATION DANIELLE JACOBS THE AUSTRALIAN CHIROPRACTOR OCTOBER 2018 20
AICE LEADERSHIP W ith over 32 years in the establishment phase, helping as a practicing develop AICE for an estimated 2019 chiropractor, phase one rollout. Adjunct Professor With a large constituent of Henry Pollard’s bookshelves weigh advanced learning taking place within heavy with numerous publications, the United States and overseas, representative of his passion and the move is eagerly awaited by lifelong commitment to the field. Australian practitioners. It is with Entering the profession as a respect and appreciation that Dr graduate chiropractor over three Pollard recognises international decades ago, Adj Prof Pollard’s career advanced learning models such as has been diverse and colourful, those presented in England and the providing him in-depth exposure US, emulating and adapting their across a variety of sectors. Moreover, frameworks to cater to the unique he has remained true to his values, needs of practitioners on home soil. pursuing professional education and “We decided that the best development at every opportunity. model would be using the Royal This has not only seen him become College of Chiropractic model from a renowned chiropractor, but also a England and then use the advanced reputable source of knowledge within, learning pathways of the Australian and outside of, the chiropractic Physiotherapy Association here in community. Australia… Both of these groups have In fact, it is his ongoing dedication been in existence for 20 to 30 years, to professional development that has they’re well established in their own led him full-circle, as he spearheads areas, in their own jurisdictions, and the movement for Australian-based, that’s important,” he asserted. postgraduate learning. Taking place Adj Prof Pollard will continue to through ACA, the Australasian have a pivotal role in the college, Institute of Chiropractic Education ensuring the continued quality and (AICE) has moved from idea to integrity through the provision of inception, with the intention of filling strict standards. In doing so he will the prominent gap in Australian-based not only serve the best interests of advanced chiropractic learning. practitioners, but also the greater “AICE’s goal is to establish advanced public. It is the aim of the AICE learning pathways for the profession. I that the different Clinical Interest think that the profession has advanced Groups (CIGs) are recognised by other to the point where we have a general healthcare professionals as well as chiropractor that can see children, within the sector itself, he suggested. sportspeople, neurological patients, So, what makes Adj Prof Pollard geriatric patients and all sorts of other fit for the position? Not only is he pain patients. But we really don’t have, a well-versed chiropractor with within the profession here in Australia, extensive industry experience and a way to recognise advanced learning knowledge spanning over three within those groups,” he highlighted. decades, he is currently professor at Adj Prof Pollard’s involvement in the University of Central Queensland, AICE transpired some 18 months ago part of his 25 years of cumulative through initial discussions with peers teaching experience. Furthermore, he about the future of chiropractic. He has an extensive relationship as an was subsequently engaged by the ACA Independent Chiropractic Consultant to do a whitepaper to understand the with the WorkCover Authority of feasibility and demand for establishing NSW, now SIRA, spanning over 15 AICE. Through his detailed research, years. Moreover, Adj Prof Pollard is Adj Prof Pollard was able to an astute and dedicated academic; he understand, and further define, the has published and researched over 130 requisite structure for AICE, looking peer reviewed papers, in addition to 12 toward global exemplars in the field postgraduate completions. in his quest for a best-fit model for Adj Prof Pollard anticipates a Australia. Fast-forward little over a bright future for the field, asserting year, post board approval, and he is that AICE will help refocus the lens, 21 OCTOBER 2018 THE AUSTRALIAN CHIROPRACTOR
LEADERSHIP AICE chiropractors will proceed from trainee, member, through to fellow, Fellow of SIG Fellow with each stage having increasing requirements within the clinical, research and mentorship components. Furthermore, these stages will be Final practical examinations predetermined, adhering to set 2 Oral examinations (or equivalent) standards across the Faculties, maintaining the uniformity that Member underpins AICE. Adj Prof Pollard maintains that the AICE will provide 2 year training program pathways that are clinically focused; “whilst everything will be underpinned by appropriate education, we are not going to lose sight of the fact that this Member of SIG is about clinicians for patients,” he maintains with the utmost clarity. Adj Prof Pollard looks forward to the uptake increasing after the rollout; he Academic pathway Trainee is also ambitious for the future outlook Experiential pathway (Masters by coursework) of advanced learning. “At this point in ten years’ time I would like to see a Master’s degree program in at least Minimum 5 years Graduate Minimum 2 years one university and in each discipline practice chiropractor practice or faculty, basically providing the Australian-based educational content that would be assessed by AICE,” he said keenly. giving clarity towards how health distinguishable, placing them at It is apparent that AICE will have a professionals and the greater public forefront of their fields and allowing multitude of positive benefits. Adj Prof perceive the profession and its them to attain their protected title in Pollard also anticipates the influence offering. He asserts that AICE will aid due course. Adj Prof Pollard suggests AICE will have over the perception of in distinguishing the different facets that this will not only make them chiropractic amongst the community. of chiropractic as well as defining and discernable at peer level, but it will “I believe that this venture has the real measuring the skills and knowledge of also help patients distinguish their potential to improve various factors special interest practitioners. expertise. This in turn, will facilitate about the way chiropractic is perceived Furthermore, it will also help appropriate patient decisions and care, in the public eye,” he added. AICE categorise the general chiropractor which is clearly the ultimate goal. has potential to educate the public from the special focus chiropractor. The pathway for special interest about the additional, less recognised “Those that choose to focus on a offerings of chiropractic, creating particular subgroup of the overall greater awareness of the scope of the population will be recognised as profession with the aim of attracting appropriately skilled in order to do that,” a broader cross section of people to he affirms. chiropractic services. Anticipating the recognition that Adj Prof Pollard also acknowledged will come from educational, research the positive benefit of AICE pathways and competency-based standards, Adj to students contemplating chiropractic Prof Pollard insists that the public can as a career. He affirms that this goes look forward to seeing highly educated hand in hand with the recognition chiropractors at the forefront of newer and division of the subgroups of the special interest group areas such as: population: “I think that by having Clinical Neuro, Sport, Paediatrics, Pain more groups that are recognised, and others. It is with positivity that he more students will want to become a awaits the forthcoming developments; chiropractor,” he added. “it will essentially broaden the scope We look forward to the rollout of the of practice as well as promote best college and the offering it will provide practice,” he added. the profession. Furthermore, we look AICE will essentially make special forward to its ability to create more interest chiropractors, and their focused and quality care for Australian relevant qualifications, immediately patients. THE AUSTRALIAN CHIROPRACTOR OCTOBER 2018 22
You can also read