INFORMATION PACK We invite you to join Worcester's Big Parade! - A Wild in Art event brought to Worcester by St Richard's Hospice - Worcesters Big ...
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INFORMATION PACK
We invite you to join
Worcester’s Big Parade!
A Wild in Art event brought to Worcester by St Richard’s Hospice
Welcome... Worcester’s Big Parade
For 36 years St Richard’s has been an integral part of the We invite your business, employees, customers and visitors county has to offer - while positively contributing to
Worcestershire community, providing free specialist care to be inspired, get creative and celebrate the uniqueness the economic, cultural and social life of the area.
for patients affected by a serious progressive illness and of Worcester in the second mass participation public art
supporting their loved ones. In 2018, as we embarked This Wild in Art event, brought to Worcester
event to take place in the county. For eight weeks in the
on the next chapter of the hospice and our Build 2020 by St Richard’s Hospice, will be an excellent
summer of 2021, Worcester’s streets, parks and open spaces
Appeal, we brought a project to the county that not only opportunity for you to raise awareness of your
will be brought to life by a parade of elephants. Each
raised significant funds for our new Living Well Centre, it business - while showcasing your support for a
sculpture will be individually designed and beautifully
brought civic pride across the generations and showcased well-loved charity over a period of 18 months.
created, showcasing the wealth of artistic talent the
the very best our county has to offer. Worcester Stands
Tall, an innovative, inclusive, mass participation art
Worcester Stands
event, was an incredible success and now we are thrilled
and excited to invite you to join our next adventure...
Tall Success
In the summer of 2018 Worcester Stands Tall (WST) bought lots of fun, excitement,
smiles and visitors to our city! It also had a great economic impact.
79% 67%
“I am so excited at the thought of a of visitors to the city spent £30 or more of groups who visited included children
parade of elephants against Worcester’s during their WST day out
iconic attractions standing alongside
us to bring colour and fun to the city.
Worcester’s Big Parade will offer Once again, we are committed to 14,000+ 69%
everyone a fabulous day out. People will delivering an exciting, innovative,
said the trail had inspired them to stay longer than usual
explore parts of the city they may not paper trail maps were collected
inclusive, mass participation event in the city and most visited the trail four times or more!
have visited before, or re-engage with from outlets across the city
while doing all we can to work
71%
areas they haven’t been to in a long-time
99%
with our partners and sponsors to
- with the added bonus of being active! make this a fantastic success for
As well as a parade, another Worcestershire. We thank everyone said they explored parts of the city
collective name for elephants is a who has shown such enthusiasm for
of businesses said WST had a positive they wouldn’t normally visit
‘memory of elephants’ and we hope the second art trail, we would have
impact on their organisation and revenue
57%+
this wonderful sculpture collection not come this far without them.”
31-40%
will bring together many in our
community as they remember their Tricia Cavell
loved ones and create new memories. said they posted on social media before,
Fundraising Director, St Richard’s Hospice.
during and after visiting and it was the most
footfall increase during the trail, based on
common way people heard about the trail
the same period the previous year
44% £233,000
net profit was raised for the St Richard’s
footfall increase in the Worcester Tourist Information
Hospice Build 2020 Appeal
Centre – where WST maps were available
Tell me how it works “Worcester Stands Tall was a triumph! It
Worcester’s Big Parade is about partnerships. It aims to “It is no coincidence that Crowngate, was such a win win situation, it was great
bring together the business and creative sectors with local Worcester saw a footfall increase of
communities and schools, to celebrate the character of the
7% during the Worcester Stands Tall
for the local area with an enormous level of
area and its cultural identity. This world-class, large-scale
public event will:
trail against a predicted reduction of
public interest and involvement, great for all
visitors. It was very evident there were
plenty of people in the city following the sponsors enjoying high levels of awareness
· Provide a trail through Worcester city centre, the giraffe trail and this influenced
parks and open spaces, encouraging thousands their visit to the shopping centre” and brilliant for St Richard’s Hospice which
to become a ‘tourist in their own county’ and
discover or rediscover their community MICHAEL LLOYD
benefitted from the extraordinary fundraising
Centre Manager, Crowngate
· Increase awareness, footfall and visitor spend
efforts. At drpg we were so proud to be a sponsor
· Engage local and regional professional artists
“Worcester Stands Tall evaluated really and part of such a special event; our team and
· Create an education programme for schools,
well, attracting people to the city in their
using creativity as a learning device
thousands and there were several indicators
clients really got behind Worcester Stands Tall.
· Attract regional and national visitors to to show that footfall and spend across all
Worcester and the surrounding areas the retailers, restaurateurs and tourist The legacy still lives on as we have
· Showcase the creativity of Worcester, its
attractions in Worcester increased. It was
heritage, architecture and culture a huge boost to Worcester’s economy. a daily reminder of such a fantastic
· Provide community engagement, fun and excitement! It was also wonderful to see how people initiative when we walk into our reception
engaged with the trail on social media
helping to showcase our wonderful city to be greeted by Girafficorn!”
across the world! We look forward to
the next art trail to boost the economy
further and to, once again, bring fun
Dale Parmenter
and excitement to Worcester city.” CEO , DRP Group
ANJA POTZE
Chair, Worcester Business
Improvement District
“I’m not one to stick my neck out but the fact that the St Richard’s
“We were proud to be involved giraffe trail coincided with the opening of the first part of the Royal
Porcelain Works was a real boost for our business development.
in the Worcester Stands Tall We are now about to open the final stage of the Royal Porcelain Works project
initiative. All of our colleagues got
and excited to hear that there will be a 2021 trail and new sculpture. This must be
a good omen and we will certainly be taking part again and would advise others,
involved with visiting the trail and
who may not have put their toe in the water last time, to seriously consider the
investment and take advantage this time around. It’s definitely worth it!”
made a special effort to come to see COLIN KINNEAR
Chairman Royal Porcelain Works Co.Ltd.
the BOSCH giraffe. We even had a
giraffe cleaning expedition! When
the auction was announced we were So, when does the fun
committed to bringing our giraffe and excitement begin?
home to our Head Office and he
·
stands proudly in our reception for
Businesses, education establishments, community
Now! We are already groups and charities are invited to sponsor a
blank elephant sculpture – the canvas.
all colleagues and visitors to see.” working with our partners
· Artists, both well-known and undiscovered, are
and business, art and invited to submit designs which will be presented to
sponsors and available for selection. Where possible,
education communities to local artists will be commissioned to customise each
Sue Pennington bring together this exciting sculpture creating a unique piece of artwork.
project which will add · A minimum of 30 individually designed elephants
Corporate Communications will go on display through the streets and
Manager BOSCH value to the extraordinary public spaces of Worcester city from Monday
12th July to Sunday 5th September 2021.
cultural life the city
· A farewell event will be arranged displaying all the
already has to offer. elephants in one place for two weekends. This will
offer those who are unable to complete the trail,
or simply wish to see the sculptures together, to
wish them well as they go on their final parade!
· After the event, the elephants will take centre stage
and go to auction in October 2021, to raise funds for
St Richard’s Hospice and to leave a lasting legacy.
Our team would be delighted to meet you to discuss this opportunity
Why should my business,
to align your business with one of Worcester’s best loved charities
and help make a difference in our community for years to come.
organisation or group
The sponsorship opportunities have remained the same as the 2018 trail and consist of:
get involved with Education and Large elephant Farewell Event
Worcester’s Big Parade?
community sponsor sponsor
partners £5,000 £3,000
MINIMUM INVESTMENT £25,000 Join the parade and sponsor an The elephants, big and small, will
individually designed elephant in
Your sponsorship will help to: Stimulate the economy. On average visitors spent An opportunity to associate your all gather together at the end of
company with a county-wide a designated location. Benefit from the trail, attracting visitors from
£35 on food, drink and travel alone during the 2018
Play an important part in animating Worcester education and creative project a wide range of marketing and PR across the county and beyond to see
trail and visited an average of four times or more!
and creating an unforgettable atmosphere in opportunities and choose the design and photograph them in one place.
engaging thousands of young people.
the county during the summer of 2021 from the artist submissions.
We are looking for one business
Benefit through association with your
which would like the opportunity
own ‘feel good’ stories in media, internal Presenting partner
Significantly raise brand awareness for your
Why not double to promote its services to all those
communications and trade publications
business in a unique and memorable way
MINIMUM INVESTMENT £20,000 up and add on a attending over a four day period.
through long term exposure (12-18 months) An exclusive category restricted to baby elephant for
Create community engagement, pride and integration
three companies or organisations a local school? Auction sponsor
in non competing sectors to £3,000
Showcase and bring footfall to your place of business
benefit from a close association £6,000
Increase sales - 99% of businesses said the
When the elephants go to auction
last art trail in Worcester City had an impact with a comprehensive marketing One large elephant sculpture and one
to find their forever homes, we need
Demonstrate your own corporate creativity, on their organisation and revenue and public relations campaign. small elephant sculpture for a school.
to create a great event to appeal
engage your staff, customers and associates with
to our generous donors. Why not
your uniquely designed elephant sculpture
Corporate social responsibility - support a
Official supplier Want to be the event sponsor and join us
local charity and raise significant sums for £10,000 OF VALUE IN sponsor but cost for this incredible evening?
St Richard’s Hospice through the auction of KIND SUPPORT /SPONSORSHIP prohibitive?
your elephant at the end of the project
A unique opportunity to gain Activity booklet
WHY NOT PARTNER UP?
maximum exposure in return £1,500
for the products and services Up to three businesses can get
together to sponsor a sculpture. Why not promote your business
that you offer in areas including
to families by sponsoring the
To encourage full participation in this most exciting initiatives or driving sales and footfall. There is limited media, construction, event
trail activity booklet? More than
project and to help St Richard’s Hospice raise as much availability in each category, so we are standing by to get
management, logistics, hospitality
We need a sponsor 5,000 were purchased during
and programme delivery.
as possible, there are a wide range of sponsorship creative with you so we can ensure you get maximum for our trail maps! the last trail and we envisage
opportunities on offer. Each level provides a variety benefit by being involved with Worcester’s Big Parade. £1,000 a larger print run in 2021!
of benefits to suit your marketing, public relations
and corporate social responsibility objectives. Let us help get your business messages More than 14,000 maps were
‘herd’, drive customers to your door, collected during the last trail -
Wild in Art events are hugely popular wherever they take why not feature your business
create partnerships across the city
place, offering an excellent return on your investment and reach a wide audience?
and be part of this exceptional event.
whether that be staff engagement, supporting local
About Wild in Art
Wild in Art is one of the leading creative producers of mass-appeal public art events
which bring together business and creative sectors with schools and local communities
through the creation of city-wide trails of uniquely painted sculptures.
Its expertise, insights and network helps create popular art events across the globe, enabling partners to
achieve their goals: whether it’s reaching new audiences, raising charitable funds, increasing engagement,
or anything in between. Wild in Art has proven experience in bringing all parts of a community together
Why an elephant?
and giving them a voice through art. It designs programmes that resonate with children and young people,
the outcomes providing a unique insight into the aspirations, hopes, and dreams of future generations.
Through its high-profile events, Wild in Art provides a platform for amateur and
Who doesn’t love an elephant? These wonderful, Scientists have proven elephants have incredible
professional artists to showcase their work. To date its events have contributed more
unique-looking animals with their characteristic memories and one of the collective names for elephants
than £1.8 million to creative communities and more than £13.5m to charities.
trunks, large, floppy ears and wide, thick legs, is a ‘memory’. Here at St Richard’s we celebrate the
are popular across cultures and there is no lives and memories of people in our community in
other animal with a similar physique. many and varied ways. Worcester’s Big Parade will
be another wonderful opportunity to celebrate the
They say an elephant never forgets and we want to
lives of loved ones we hold in our memories and make
make sure after visiting Worcester’s Big Parade, you
new ones for the future. Another popular collective
never forget a Worcester elephant or, importantly,
name for elephants is a ‘parade’. This is the inspiration
how elephants continue to be endangered. We
for the name of our next trail, so why not join us on
have chosen the Asian elephant as our sculpture
our exciting parade towards the summer of 2021?
to highlight they are an endangered species and to
raise awareness that the biggest threat to elephant
populations is the ivory trade, as the animals are
poached for their tusks. At Worcester’s Big Parade
February - May 2021
HQ, we believe only elephants need elephant tusks!
January 2021
Elephants painted
March 2020
Sponsors’ preview of July - September 2021
submitted elephant
Official launch - call to sponsors designs and selection
Elephant parade across
Worcester city, surrounding
parks and open spaces
September - December 2020
Call to artists and schoolsA Wild in Art event brought to Worcester by St Richard's Hospice
Our Partners
Worcester’s Big ParadeYou can also read
