IKEA Launches INDUSTRIELL with Dutch Designer Piet Hein Eek - A Collection that Celebrates Unique Products on a Big Scale

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IKEA Launches INDUSTRIELL with Dutch Designer Piet Hein Eek - A Collection that Celebrates Unique Products on a Big Scale
IKEA Launches INDUSTRIELL with
Dutch Designer Piet Hein Eek
A Collection that Celebrates
Unique Products on a Big Scale
April 2018
IKEA Launches INDUSTRIELL with Dutch Designer Piet Hein Eek - A Collection that Celebrates Unique Products on a Big Scale
Human Feel in
               Large Scale Production
               (Hong Kong • 10 April 2018) Following
               collaborations with renowned designers HAY and
               Tom Dixon, IKEA has partnered with Dutch
               designer Piet Hein Eek to turn mass-produced
               uniformity on its head and create the new
               beautifully imperfect collection – INDUSTRIELL,
               which features a range of furniture, tableware,
               and lighting, enabling public to own good design
               with a human quality at an affordable price.
               INDUSTRIELL is set to launch on 13 April in
               Hong Kong.

               “It turned out that IKEA and I had thought about
               the same thing for ages,” Piet says. “To make
               objects feel more human and more personal
               while still having an industrial production
               process.” Piet Hein Eek said.

               Upholding the concept of respecting materials,
               IKEA and Piet Hein Eek rethought the ways to
               work with wood, glass, ceramics and textiles
               which added personal touch to each product
               even they are mass-produced, making each
               product a unique piece.

INDUSTRIELL    Image caption: Piet holds up the finished towel, near his early
Tea towel
               studio sketches.
$59.9 /2 pcs
IKEA Launches INDUSTRIELL with Dutch Designer Piet Hein Eek - A Collection that Celebrates Unique Products on a Big Scale
The Sustainable
INDUSTRIELL
Led by Materials
When working with various natural materials, IKEA
and Piet Hein Eek tried to keep the original
condition of the materials and throw away as little
as possible. During the production process,
however, the team encountered one of the biggest
challenges. When producing INDUSTRIELL, the
factory and the team had opposite focus and
needs. The factory focuses on shaping white
unblemished pine furniture perfectly, while the
team strives to maximise the use of each tree to
protect the environment as much as possible.

IKEA strives to take better care of the environment.
IKEA always sources wood with very strict
standards in order to minimize the harmful impact
to the environment. By 2020, all the wood IKEA
sources will be from more sustainable sources –
the wood will either be recycled wood or Forest
Stewardship Council* (FSC) certified.

*Forest Stewardship Council is an independent, non-profit organization that
sets standards under which forests and companies are certified, so as to
ensure that products come from responsibly managed forests that provide
environmental, social and economic benefits.

                                                                              INDUSTRIELL
                                                                              Shelving unit
                                                                              $899
IKEA Launches INDUSTRIELL with Dutch Designer Piet Hein Eek - A Collection that Celebrates Unique Products on a Big Scale
THE NATURAL
IMPERFECTIONS                                  PH150039

OF PINE
When creating the chair from pine,
they kept all the knots and changes in
the grain and colour of the pine that
form the natural imperfections.
Ultimately, each chair looked slightly
different from each other and became
a unique handcrafted item of furniture.

                                          INDUSTRIELL
                                          Chair
                                          $990
IKEA Launches INDUSTRIELL with Dutch Designer Piet Hein Eek - A Collection that Celebrates Unique Products on a Big Scale
INDUSTRIELL
Arm chair
$1,290
IKEA Launches INDUSTRIELL with Dutch Designer Piet Hein Eek - A Collection that Celebrates Unique Products on a Big Scale
DRAWN BY HAND,
WOVEN BY MACHINE
INDUSTRIELL tea towels are the clearest
example of the “hand made, mass produced”
theme of the collection.

Piet hand-drew the pattern of the tea towels,
so that they would be less than perfectly
geometrical. But how can tea towels look like a
handmade textile when sewn by machine?

“The checks give the impression that someone
with an inferior handloom has really done their
best to weave a lovely design. The pattern
looks very handmade but is actually produced
in large quantities on a superior weaving
machine.” Piet said.

                                                  INDUSTRIELL
                                                  Tea towel
                                                  $59.9/2 pcs
IKEA Launches INDUSTRIELL with Dutch Designer Piet Hein Eek - A Collection that Celebrates Unique Products on a Big Scale
INDUSTRIELL
Glass
$7.9

              MISMATCHED
              GLASSES
              Glass production uses large-scale machines to ensure
              standardised flawless quality.

              After rounds of trial and error, the INDUSTRIELL
              glass was eventually made from a hand-drawn sketch.
              The sketch was converted into a digital drawing and
              produced on two different machines, which creates an
              interesting little mismatch when you combine them.
IKEA Launches INDUSTRIELL with Dutch Designer Piet Hein Eek - A Collection that Celebrates Unique Products on a Big Scale
RETHINK
              CERAMICS VASES
              INDUSTRIELL vases were produced with
              different shapes of molds, making each of
              them looks slightly different from another.

INDUSTRIELL
Vase
$199.9
IKEA Launches INDUSTRIELL with Dutch Designer Piet Hein Eek - A Collection that Celebrates Unique Products on a Big Scale
INDUSTRIELL
Glass
$7.9 /each
              INDUSTRIELL
              Plate
              $49.9 /each
IKEA Launches INDUSTRIELL with Dutch Designer Piet Hein Eek - A Collection that Celebrates Unique Products on a Big Scale
INDUSTRIELL
Chair
$990 /each
PRODUCT INFO

  INDUSTRIELL armchair          INDUSTRIELL shelving          INDUSTRIELL table           INDUSTRIELL table           INDUSTRIELL bench           INDUSTRIELL bench          INDUSTRIELL tea towel
  $1,290                        unit $899                     $2,490                      $2,490                      $1,290                      $1,290                     $59.9/2 pack
  Clear lacquered paper and     Pine plywood. W110× D24,      Seats 4–6. Stained,         Seats 4–6. Clear            Stained, clear              Clear lacquered solid      100% linen.
  powder-coated steel.          H110cm.                       clear lacquered solid       lacquered solid pine.       lacquered solid pine.       pine. W30× L125,           W60× L60cm. Blue
  W69× D75, H68cm.                                            pine. W80× L135,            W80× L135, H74cm.           W30× L125, H44cm.           H44cm. Pine
  Natural/grey                                                H74cm. Light grey           Pine                        Light grey

INDUSTRIELL chair             INDUSTRIELL chair             INDUSTRIELL chair          INDUSTRIELL chair           INDUSTRIELL chair            INDUSTRIELL chair          INDUSTRIELL vase
$990                          $990                          $990                       $990                        $990                         $990                       $199.9
Stained, clear lacquered      Clear lacquered solid pine.   Stained, clear lacquered   Stained, clear lacquered    Stained, clear lacquered     Stained, clear lacquered   Red clay. H31cm.
solid pine. W40× D54,         W40× D54, H82cm. Pine         solid pine. W40× D54,      solid pine. W40× D54,       solid pine. W40× D54,        solid pine. W40× D54,      Terracotta
H82cm. Light grey                                           H82cm. Green-black         H82cm. Light grey-green     H82cm. Medium blue           H82cm. Yellow

INDUSTRIELL pendant           INDUSTRIELL pendant           INDUSTRIELL pendant        INDUSTRIELL pendant lamp             INDUSTRIELL plate $49.9/each                   INDUSTRIELL glass
lamp $169.9                   lamp, globe $169.9            lamp $249.9                $249.9                               Glazed stoneware. Ø 31cm. Grey/Pink/White      $7.9
Clear lacquered bamboo.       Clear lacquered bamboo.       Clear lacquered bamboo.    100% polypropylene. Ø 45, H48cm.                                                    Glass. 20cl.
Ø 24, H24cm. Cord set is      Ø 24, H24cm. Cord set is      Ø 40, H30cm. Cord set is   Natural colour/beige. Cord set is
sold separately.              sold separately.              sold separately.           sold separately.
© Inter IKEA Systems B.V. 2018
Contact Information

IKEA Store locations:
Kowloon Bay store
L4, MegaBox, Kowloon Bay

Causeway Bay store
Basement, The Park Lane Hong Kong, Causeway Bay

Sha Tin store
L6, HomeSquare, Sha Tin

Tsuen Wan store
Level 3, 8½ , 388 Castle Peak Road, Tsuen Wan

Any enquiries, please call: 3125 0888
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