IIECHOИ *FOREST COMPLEX - WHOLE CYCLE OF WOOD PRODUCTION
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IIECHOИ
___ комnпекс __
*FOREST COMPLEX
WHOLE CYCLE
OF WOOD PRODUCTION
GENERAL INFORMATION FORESTCOMPLEX.RU
«FOREST COMPLEX» – MAGAZINE ABOUT FORESTRY,LOGGING AND THE PRODUCTION OF FOREST
PRODUCTS.
Format: A4, full-colour printing on coated paper.
Volume: 76 pages or more.
Periodicity: one each two months (6 issues a year).
Total circulation: of each issue is 12 000 copies.
The main area of distribution: Eastern and Western Siberia + all major exhibitions in Russia.
Distribution: Controlled non-paid circulation.
Nominal courier delivery. Professional associations and unions
Professional exhibitions. Emailing.
WHAT MAKES THE «FOREST COMPLEX» A VALUABLE AND AN EFFECTIVE RESOURCE:
The magazine is in demand on the market. Only Promotion on special events. Additional coverage of the
sectoral focus and relevant content. target audience at industry events
High audience involvement. A unique selection of Well thought out geographical footprint. The magazine
materials, sharp topics and useful business cases for is located where the most number of active enterprises
wood producers. work
Readers are responsible for selecting suppliers. Focus on advertiser goals. Complex and individual
The target audiences of the magazine are the CEO’s advertising solutions for marketing tasks
and technical specialists.
Expedient investment in promotion. Affordable cost
High-quality coverage of the industrial market. The per contact and a system of bonuses for regular
distribution is carried out with owned technology only partners.
for the target audience.
WHOLE CYCLE OF WOOD PRODUCTION
FOREST COMPLEX 2019 2
CONTENT FORESTCOMPLEX.RU
ACTUAL/RELEVANT TOPICS AND MODERN PRESENTATION OF MATERIAL
«The wood complex of Siberia» reveals to the reader all opportunities for analysis and understanding of the wood market, "supplies"
it with fresh and up-to-date information. «The wood complex of Siberia» - this is exclusively sectoral subjects and the practical focus
of materials. Only what is really interesting and useful for the reader.
ALL MATERIALS OF THE MAGAZINE IS STRICTLY STRUCTURED BY RUBRICS
INFORM INSIDE LOGGING WOOD TREATMENT
Opinions Interview Felling Skidding
News Digest Market Drying
Discussions Delivery
Trends Dimension
Assessment Machinery
Developments and shape change
of the situation and equipment
Announcements of events Hardening
Industry Prospects Technologies
FOREST PROTECTION PRODUCTION MARKET
Methods Analytics
Machine tools
eforestation Ratings
Equipment Lines
Fire-fighting Reviews
Retrofitting
technologies Research
Modernization
Government positions Comparisons
Import substitution
The science Reports
ONLY WHAT IS REALLY INTERESTING AND USEFUL FOR THE READER
FOREST COMPLEX 2019 3
READERSHIP FORESTCOMPLEX.RU
PORTRAIT OF THE READER
Readers of the magazine are the CEOs and specialists of wood industry enterprises who follow the processes and trends occurring in
the industry, analyze market offers and looking for new partners.
READERSHIP STATUS
Top-managers of enterprises, commercial directors and their deputies
Heads of production departments, technical directors
Engineers and technicians
Specialists of marketing, logistics and logistics departments
Representatives of government, research institutes, industry associations
COMPANY'S PROFILE
Complex processing of forest
Woodworking industry
Forestry
Wooden house building
Timber trade
Manufacture and supply of forest machinery and equipment
Forest industry departments, research institutes, branch unions
The magazine is well known to such companies as:
«FOREST COMPLEX» COMES TO THE HANDS OF MANAGERS
AND SPECIALISTS RESPONSIBLE FOR THE INTRODUCTION OF TECHNOLOGIES, MODERNIZATION
OF PRODUCTION AND THE DEVELOPMENT OF BUSINESS AS A WHOLE
FOREST COMPLEX 2019 4
DISTRIBUTION FORESTCOMPLEX.RU
OWN TECHNOLOGY SUBSCRIPTIONS AND DISTRIBUTION WITH GUARANTY
«The wood complex of Siberia» finds its reader. We pursue a policy of active subscription: in the telephone mode we are learning the
readers' preferences and arrange delivery only for interested persons. Thus, the recipient database is continuously updating. This
gives a guarantee that the magazine falls into the hands of only loyal readers who are already waiting for a fresh release.
The magazine is available and widely known. It does not need to go to the kiosk; it does not need to be written out. It is distributed by
nominal courier delivery, mailing, as well as at industry events. And, which is very important, completely free.
PRINTED VERSION
Nominal courier delivery and mailing to profile enterprises;
Distribution at thematic exhibitions and conferences;
Delivery to trade unions, profile associations;
Delivery to regional forestry departments of regional administrations.
ELECTRONIC VERSION
All materials are duplicated on the website www.lesks.ru;
Publication of the electronic version of the magazine on industry portals;
Sending web-version to subscriber's e-mail.
QUICK FREE DELIVERY, SUBSCRIPTION AND EFFECTIVE
DISTRIBUTION CHANNELS MAKES MAGAZINE AVAILABLE FOR THE READER
FOREST COMPLEX 2019 5
ONLINE VERSION FORESTCOMPLEX.RU
ALL THE MATERIALS ARE DUPLICATED ON THE WEB SITE LESKS.RU,
WHICH INCREASES ITS AUDIENCE
FOREST COMPLEX 2019 6
PARTICIPATION IN EXHIBITIONS FORESTCOMPLEX.RU
SUPPORT ON SECTORAL EXHIBITIONS
The forest industry cannot be imagined without sectoral events, where industry professionals find reliable partners for long-term
cooperation. It is for such an audience that the «The wood complex of Siberia» is freely available on its own stand of full-time
participation and on the stands of the specialized press in exhibition pavilions and halls.
ADVERTISERS RECEIVE AN EFFECTIVE CHANNEL OF COMMUNICATION WITH AN ALREADY INTERESTED AUDIENCE.
«THE WOOD COMPLEX OF SIBERIA» REGULAR PARTICIPANT OF EXHIBITIONS:
WOODEX, Moscow
LESDREVMASH, Moscow
EXPODREV, Krasnoyarsk
TECHNODREV FAR EAST, Khabarovsk
SibWoodExpo, Bratsk
LESPROM-URAL Professional, Yekaterinburg
EXPOMEBEL-URAL, Yekaterinburg
ST. PETERBURG INTERNATIONAL FORESTRY FORUM, Saint-Petersburg
TIMBER PROCESSING, Kazan
RUSSIAN FOREST, Vologda
GET THE MAXIMUM RESULT FROM YOUR PARTICIPATION IN THE EXHIBITION, AND ENSURE
THE AUDIENCE OF ACTIVITIES WHICH YOUR COMPANY ISN’T PRESENTED BY YOUR PERSONALITY
FOREST COMPLEX 2019 7GEOGRAPHICAL FOOTPRINT FORESTCOMPLEX.RU
ТЕРРИТОРИЯ «FOREST COMPLEX» HAS A CLEAR AND
РАСПРОСТРАНЕНИЯ: BALANCED DISTRIBUTION SYSTEM
66%
Санкт-Петербург
Eastern and Western Siberia
(Krasnoyarsk Territory, Irkutsk, Tomsk
and Novosibirsk Regions, Altai Territory,
Omsk and Kemerovo Regions)
Москва
11% Киров Саха (Якутия)
Красноярский
Пермский
край край
Far East (Primorsky and Khabarovsk Territory,
the Amur Region) Свердловская
область
Тюменская
8%
область
Омская Томская область
область
Омск
Томск
Ural and Volga federal districts Новосибирская
область
Красноярск
Братск
Амурская область
Хабаровский
(Sverdlovsk region, Perm region, Новосибирск Бурятия край
Иркутская
Tyumen and Kirov regions) Барнаул
область
Алтайский
край Чита
Иркутск Улан-Удэ
Забайкальский
край
15%
Приморский
край
Other regions of Russia
(Central, North-West Federal Districts Wide distribution - coverage of the absolute Selective distribution - covering Target delivery - coverage of key
and others - target delivery). majority of the profiled companies. Express the largest forest industry enterprises. enterprises in the region. Mailing list,
delivery; Mailing, distribution at exhibitions. Mailing, distribution at exhibitions distribution at exhibitions
THE KEY REGIONS OF THE MAGAZINE'S PRESENCE ARE FORWARD-LOOKING
AREAS FOR THE DEVELOPMENT OF THE FOREST INDUSTRY
FOREST COMPLEX 2019 8PARTNERS FORESTCOMPLEX.RU
HARVESTING AND TRANSPORTATION
John Deere / Timbermash Baikal Komatsu / Sibtrack Olofsfors;
Ponsse / RemTechnika; Meusburger / Новтрак; Trans Trade;
Liebherr / MaxIntrade; KESLA Treelog; Fortiparts; OFA Oy Ab Nordik
Trackshin; GOODWIN GROUP
BIOENERGETICS
Nestro; Bruks; HOCKER POLYTECHNIK
LOG HANDLING
Hekotek; JARTEK; Timbermatic; Springer
SAWMILLING EQUIPMENT
LSAB; USNR / Söderhamn Eriksson; Timbermatic; Springer; ТОНДО;
Hew-Saw
SAWN TIMBER HANDLING
SCM; LEDINEK; Plytec; Hekotek; USNR / Söderhamn Eriksson; Heinola
Sawmill Machinery; Mega pack; Винтерштайгер; Praktika-
engineering; LOVEL -HARTMANN HANDELSGESELLSCHAFT
DRY KILNS
Makil plus; Valutec; BaltBrand; Nardi East;
Termolegno; WDE-Maspell
PARTNERS OF MAGAZINE ARE LARGE AND MEDIUM-SIZED COMPANIES, WHOM IT IS IMPORTANT
ALWAYS TO BE IN FRONT OF THE TARGET AUDIENCE AND THEY ALWAYS FIND IT
IN THE FACE OF THE READERS OF OUR MAGAZINE
FOREST COMPLEX 2019 9ADVERTISING OPPORTUNITIES FORESTCOMPLEX.RU
Full page 1/1 +
half page 1/2 A4
Article 1/1 А4
First cover Gatefold Spread Quarer (vert. And horiz.)
POSITION ON COVERS AND IN THE IMAGE-BLOCK OF THE MAGAZINE PUBLICATIONS IN THE INFORMATION BLOCK
Covers Cost Adverising inside Cost
First cover 119 500 rub. Spread 2/1 А4 60 500 rub.
Inside front cover 56 500 rub. Full page 1/1 А4
Fu 37 500 rub.
Inside back cover 49 500 rub. Half page 1/2 А4 20 790 rub.
Outside back cover 65 000 rub. Quarter 1/4 А4
А 12 900 rub.
Gatefold 2/1 A4 110 000 rub. Articles Cost
Image-block Cost Double spread 4/1 A4 94 000 rub.
First spread 81 500 rub. 3 Pages 3/1 А4 74 200 rub.
Second spread 74 500 rub. Spread 2/1 A4
Sp 54 000 rub.
Third page 49 500 rub. Full page 1/1 А4 32 700 rub.
Full page in content list / half page in content list 44 500 /25 500 rub. News 12 500 rub.
FOREST COMPLEX 2019 10EXCLUSIVE ADVERTISING OPPORTUNITIES FORESTCOMPLEX.RU
COVER STORY PACKAGE ONLY ONE COMPANY IN THE ISSUE!
First cover + article spread First cover + double article spread Preview in content list
173 500 rub. (Profit 20%) 205 000 rub. (Profit 20%)
138 800 rub. 170 000 rub.
Topic about the leaders of the wood industry complex. Presentation of the company, competitive advantages, unique trading offer. It is made using the advertiser's identity.
Positioning at the beginning of magazine before the main headings.
FOREST COMPLEX 2019 11EXCLUSIVE ADVERTISING OPPORTUNITIES FORESTCOMPLEX.RU
INTERVIEW FROM FIRST PERSON MEDIA SPONSOR
Interview with the top Cooperative production of editorial article:
manager of the company: Company’s expert comments, using photomaterial
prospects, new with brand products, mention in the article.
developments, market On the first page of article are indicate sponsor
position. The topic (logo + company name + web-site).
of the conversation Three pages max limit.
is discussed individually.
Media sponsor 24 500 rub.
2/1 А4 spread- 49 500 rub.
3/1 А4 tree pages - 66 000 rub. БОНУС
4/1 А4 double spread 82 500 rub. макет
TOUGH INSETS DISCOUNTS SYSTEM
Discount for the number of releases:
Creative advertising format, Publication in 3 issues - 5%
reminding corporate brochure, Publication in 6 issues - 10%
which allow to stand out Discount for publication in several
in issue and at the same time magazines of the publishing house:
to fit and correctly structure In two different magazines - 5%
large amount of information In three different magazines - 10%
for you clients. Discount for prepayment three
or more publications:
Duplex A4 full page Duplex A4 In the amount of 50% - 5% discount
In the amount of 100% - 10% discount
86 500 rub. half page vert
a or b side 52 000 rub. DISCOUNTS OF DIFFERENT CATEGORIES ARE SUMMARIZED!
51 500 or 46 000 rub.
FOREST COMPLEX 2019 12EDITORIAL STAFF & SALES DEPARTMENT FORESTCOMPLEX.RU
The magazine «Forest Complex» was registered by the Federal Service for Supervision
in the Sphere of Communications, Information Technologies and Mass Communications (Roskomnadzor).
Certificate of registration of the media of PI No. FS-77-53113.
Subscribe https://facebook.com/lesks.ru Subscribe https://vk.com/lesks
Editor-in-Chief Sales Director Sales Department Director Project Director
Artyom Shetnikov Lina Dmitrieva Natalia Turchak Alexandra Shabskaya
igrader@pgmedia.ru adv2@pgmedia.ru adv8@pgmedia.ru adv3@pgmedia.ru
PromoGroup Media publisher
Russia, 660068, Krasnoyarsk, Michurin St. 3v, office 405 PromoGroup Media – 13 years on the media market
+7 (391) 237-15-37
reklama@pgmedia.ru
www.promogroupmedia.ru
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