IFA Highlights 2015 - mm1
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IFA Highlights 2015
IFA Highlights 2015 mm1 view
Key trends and insights:
Smart Home & Appliances: Many new market entrants in the area
of home automation. Rising number connected devices and gateways
that support various protocols to ease control of brown goods,
household appliances, gardening tools, etc. from different brands.
Virtual Reality & SmartTVs: Virtual reality headsets are ready to
change the entertainment industry. Whereas SmartTVs lack
innovation aside from latest OLED and SUHD display technologies.
Wearables & Accessories: Wearables for sport, fitness and health
use cases are still dominating this new device category. The second
generation of smart watches shows appealing design and materials.
Smartphones & Tablets: Evolution rather than revolution, i.e.
technical improvements, new market entrants, and little innovation.
Robotics & 3D Printers: Diffusion of high-end technology in mass-
market products leads to affordable offerings for various lifestyles.
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Smart Home
Many new market entrants with strong focus on security.
Panasonic Smart Home Tado devolo
Panasonic launches Smart Home solution Learning the characteristics of your home, The Smart Home service by devolo comes
incl. partnership with Allianz to provide Tado is not only able to preheat your with various sensors and actors. Devolo is
additional security/insurance services. home for you, it also knows how to do it a leader in providing WiFi via power line.
Exclusive device “Nubo” security camera efficiently.
with a LTE-module and back-up battery.
Doorbird Sensibo eTIGER
Functions as a WiFi doorbell as well as a Allows upgrading your old air conditioner eTiger is a new company from Belgium
camera. It sends a push notification after to a smart AC unit. Sensibo sensors focusing on audio and video
somebody rings the bell, so that you can control the temperature and adjust the enhancements, such as light bulbs also
open the door from anywhere. AC unit accordingly. working as WiFi speakers.
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Smart Home
Established Smart Home solution providers show
new devices and integration of additional partners.
Qivicon Samsung SmartThings
Presentation of new partners and
solutions for garden, home and car
With SensoTimer ST6, Kärcher shows
how connected devices can be used
for automatic watering systems
Presentation of enhanced version of its
SMART HOME app that supports
smartwatches from Apple and
Samsung
LG SmartThinQ sensor
In July 2013, Samsung acquired Home Automation start-
Allows upgrading old devices such as
up Smart Things for an estimated $200 million price tag
refrigerators, washing machines and
air conditioners to be controllable via IFA Highlights included expansive own Smart Home
SmartThinQ-App. device portfolio, and compatibility with Amazon Echo
and many other devices from Philips, Sonos, Belkin, etc.
LG’s SmartThinQ sensors are
compatible with AllJoyn Platforms. UK launch announced for September 2015
LG introduced LG HomeChat, a tool World wide platform rollout was announced, but no
allowing to communicate with smart committed launch date for Germany, yet
household appliances.
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Smart Home
White Goods demonstrate how smart household
appliances might improve convenience and efficiency.
Bosch Siemens Hausgeräte
B/S/H launched several The new Siemens refrigerators
connected products such as a have two integrated cameras and
ceramic hob, a refrigerator and are compatible with the “Home
a dishwasher. All of them are Connect App” allowing to look
controllable via Smartphone- inside the fridge and check the
Apps and the company’s food stocks via Smartphone.
“Home Connect” cloud
platform.
Miele
Miele’s Edition Conn@ct, the This Miele extractor fan is
first washing machine which communicating with the stove
alerts you of low washing via the radio technology
and bleaching agent levels Con@ctivity to control and
and allows its repurchase optimize its process.
with only 3 clicks via
Smartphone-App.
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Smart Home
Rising number of gateways support various protocols to
ease control of multiple devices from different manufactures.
MyHomeBox: Google OnHub
Launch announced for February 2016 Google OnHub only serves as a WiFi-Router
for € 299. for approx. $ 200 sales price.
Linux based OS with pre-installed use Multiple antennas of various frequencies, allowing the
cases to integrate and control OnHub to communicate via different transactional
household components. protocols (2,4GHz and 5 GHz), Bluetooth 4.0, Weave
and 802.15.4 (Zigbee and Thread).
SD-slot and connection to
MYHOMEBOXCLOUD via Amazon Web Primarily being designed as a WiFi-router, Google has
Services. implemented various functions which are yet to be
announced.
Some sources compare the
Wibutler pro OnHub to Amazon’s Echo,
which is a speaker control-
German-based company. ling Smart Home devices
via voice.
Product launch in July 2015
for RRP € 599. One of the next steps will
be the integration of
Unites various transaction protocols Google’s Nest, with further
(e.g. Z-Wave, Zigbee, Bluetooth, etc.). interesting use cases to come.
iOS and Android app to control
multiple use cases.
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Virtual Reality
VR headsets are getting ready to storm entertainment
industry (and other sectors to follow) with 40 million units by 2018.
Oculus Rift (Facebook):
Early Majority/KT&T Early Adopters/Light Gamers Innovators/Hardcore Gamers
Facebook made $3.1 billion with
social games in 2014. VR could lead 45
to deeper immersion and be
extended to communication services.
40
Project Morpheus (Sony): 4,4
Playstation is ranked #1 on the 35
console market (14 m. units in 2014). 11,9
With own studios, Sony will be able
to produce gaming content for VR. 30
Unit sales in millions
25 3,2
VR Vive (HTC) + ValvE:
ValvE’s Gaming Platform Steam 8,7
generated $1.5 billion revenues. HTC 20
22,5
targets hardcore gamers with high
end VR headset.
15
2,1
14,6
VR One (Zeiss): 10
5,7
Open platform and supporting
multiple smartphones.
5 7,1
0,5
0,8
0 1,4
OSV Hacker (Razor):
2014 2015 2016 2017 2018
The OSV is completely open source,
even the hardware design. Source: Statista (2015)
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SmartTV
New OLED und SUHD displays are featuring TV sets.
TechniMedia UDH+ LG Largo Hisense 78T920
World’s first Smart TV with integrated Projector based on LG SmartTV OS, 78’’ display, 3D support
HD+ decryption system. Upscaling of Full-HD-LED. and a curved display.
HD content to almost UHD (4k).
LG to push OLED TVs High Dynamic Range
OLED TVs will be the main focus of HDR will be one of the top
LG’s second half of 2015. They also technologies to be implemented
focus on LGs WebOS, integrating in the next few years.
more services and apps, especially Generating a higher contrast on
for streaming. pictures, the content will feel
more natural for the viewer.
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SmartTV
Open OS gain relevance, since few remaining market players
(e.g. Samsung, LG, Toshiba) rely on own platforms.
22% Samsung
LG Electronics
36%
TCL
Sony
Hisense
14% Toshiba
AOC/Philips
Panasonic
4% 7% Other
3%
3% 6%
5%
Global LCD TV market share measured by shipments in 2014
Source: Statista (2015)
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Wearables
Smartwatches meet design.
Samsung Gear S2 Motorola Moto 360 2 gen Alcatel onetouch
Customizable watch This second generation Full circle watch with a
face and strap that is is thinner and more metal case, that
controlled via bezel, elegant. It focuses on communicates with
touchscreen and two individual design with Android and iOS and has
buttons. In addition to different design options a USB port integrated in
mail and music service, and a sports edition. the end of the watchstrap
it offers fitness & health It is compatible with to charge the watch.
tracking and cashless Android and iOS and It does not have a
payments. offers a longer battery microphone or
life. loudspeaker and it cannot
be used as phone.
LG Watch Urbane / Urbane Luxe Huawei Watch
Full circle face with Full circle face with
POLED display, technical AMOLED display and a
details have not changed 300 mAh battery. The
much compared to the watch comes in different
first generation: A higher colour options: Gold,
value clock case in silver silver and black. It offers
or gold and different a pulse sensor and a
design options. barometer.
mm1 – Die Beratung für Connected Business 10Wearables
Fitness, sports and health devices are continuously growing.
Fitness Sports Health
Freebee Reflex Recon Jet (Intel) Philips Health Watch
This activity tracker is Recon Jet is a sports This health watch
monitoring swimming computer for long- analyses fitness activity
behavior and counts distance runners and and values via a
the swimming lanes. It cyclists that is Smartphone App &
comes one size with embedded into a pair gives personalized
different straps. of sunglasses. health advices (Launch:
Speed, cadence and April 2016).
calories, as well as a
Garmin vivofit2 variety of other stats –
This fitness tracker all presented on a tiny Withings Aura
documents activity display placed below Wake-Up Light,
and sends a signal the right eye. Smart Alarm,
in case of too little Connected Speaker,
activity. It offers a E-Ink Sleep Programs,
TomTom Spark Sleep Cycle Analysis.
display and a stopwatch.
The sports watch is
turning into a smart-
Basis Peak watch with a new
Activity tracker with a pulse tracker, an Samsung SleepSense
complex sensor technology integrated music player Monitors sleeping
including skin thermometer and activity & sleep behavior and
& resistance measurement control. There are extended communicates with air
and heart rate monitor. menus for different sports disciplines. conditioners and TVs.
mm1 – Die Beratung für Connected Business 11Smart Accessories
Innovative devices capture new market and lifestyle segments.
DxO One Sengled Panono
Attachable camera for First wireless JBL The camera is tossed
iPhones and iPads loudspeaker vertically in the air. Its
offering 20 Megapixel integrated in a E-27 36 fixed focus cameras
for photos and 1080p for LED light bulb. automatically take a
video recording with an The sound and light 360°panorama picture
individual battery and system can be with 108 Mega-pixel.
SD-Card. controlled via a The picture is directly
Smartphone App. viewable via an App.
Invoxia Triby Bragi The Dash SONY Smart B Trainer
Smart kitchen radio First wireless in-ear Smart fitness trainer
offering wireless music headphones offering and audio player
system, connected music playback from offering a dynamic
message board, free The Dash (4GB) or playlist and GPS.
internet calls and hands- Phone. Available in It is waterproof and
free for mobile calls. different sizes. responds to heart rate.
mm1 – Die Beratung für Connected Business 12Smartphones
Incremental improvements with overall little innovation.
Gigaset ME / ME Pure / ME Pro Wiko Lenny 2 / Wiko Rainbow Jam
Gigaset’s first smartphones, mid- Entry-level device from a quickly
range to high-end specs, running expanding European manufacturer
on Android. (Tablets
Hardware is becoming cheaper while receiving minor updates.
Acer Predator 8 Samsung Galaxy View
Gaming tablet with strong Super-sized Android tablet with
CPU, running on Android, a 18.4’’ movable FHD display to
focuses on mobile gaming be used primarily in the upright
market. 8’’ Full-HD display, 64 position (e.g. for movies or
GB flash memory and 4 photos). IFA unpacking event,
loudspeakers. official launch: October 2015
HaierPad W700 Apple iPad Pro
Fully functional Windows Apple released its new super
10 entry-level tablet with sized iPad Pro with a larger
a 7’’ display for under screen (12.9’’), a Force Touch
100€. Low-end-specs display, a split-screen view,
with a 1024x600 display added processing power, a click-
resolution. in keyboard and an optional
pencil.
mm1 – Die Beratung für Connected Business 14Robotics and 3D Printing
Diffusion of high-end technology in mass-market products
leads to affordable offerings for various lifestyles.
7links Home-Security Rover XYZ Food Printer
Remote controlled security robot Following the principle of 3D
(e.g. via Smartphone) equipped printers of turning plastic into 3D
with HD camera, two-way intercom, objects, the XYZ Food Printer
a rotating camera head and two turns ingredients, such as
chain drives giving a live picture of chocolate or dough, into
its surroundings. Its settings and uncooked food. However, before
actions can be controlled and consuming these items, they still
monitored via a Smartphone App. have to be cooked or baked.
An integrated motion detection
alerts when an activity occurs.
Sphero BB-8 Robomow
The app-enabled Droid BB-8 Electronic mowing robot that is
offers an adaptive personality controlled and monitored via a
that changes during the game. Smartphone App with a robust
Based on interactions, the Droid steel mowing machinery. It is
can show a range of equipped with a rain sensor, mows
expressions. It is guided by a also lawn edges and is navigated
Smartphone App, it can listen randomly. In case of low battery it
and respond, and shows an will drive autonomously to the
autonomous behaviour and an charge station and continues
adaptive personality. mowing after charging.
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Key facts and origins
Mobile devices
Founded in 1997 by experienced outnumber human
McKinsey consultants 90% of consumer- population
50 consultants with more than connected devices 2015
300+successful consulting projects will have some
personal cloud
Expertise in IoT business models, new Data volume reaches
4,000,000,000
product development, improving
terabytes
customer experience, optimizing
processes and organizational capabilities
Ubiquitous networked connections
between people and things offer new
business opportunities and challenges.
We help organizations to facilitate the
development, implementation, and
marketing of new products and services
that cater to an increasingly digital world.
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