IDOL IS BACK GLOBO'S NEW SUPERHIT - TVBIZZ Magazine
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A WORD FROM THE EDITOR IN THIS ISSUE TEAM EDITOR-IN-CHIEF GEORGI R. CHAKAROV georgi.chakarov@tvbizz.net EDITOR Georgi R. Chakarov Yako Molhov Editor-in-chief DESIGN Anastas Petkov MARKETING Stanislav Kimchev sales@tvbizz.net CONTRIBUTORS Peak TV has definitely stopped Iliyan Stoychev Maria Chiara Duranti Minko Todorov hree years ago, FX Networks CEO John between the 2014 and 2017 figures – 174 vs 175 with Alexandra Shutova Landgraf presented his first “Peak TV” an average of 179.5 shows per year. The combined Juxhina Malaj report in which he analyzed the rising result of “Traditional TV” players was 356 shows 8 Ramsay Evgenia Atanasova number of series coming out on TV, cable and streaming services over the course of one in 2014 and 370 in 2017, or only 3.9% growth in the frame of four years. Comparing this to the nearly PUBLISHERS year. four times jump of Streaming services – from 33 TVBIZZ Magazine is Two weeks ago, he revealed the 2017 figures in 2014 to 117 series in 2017, I think it is safe to owned by TVBIZZ Group which set a new record with 487 scripted series, say that traditional broadcasters have definitely and published for all up 32 shows from 2016 and up nearly a hundred reached the peak as regards their ability to pro- major international TV shows from the levels of 2014. Adweek came out duce scripted content. If Streaming keeps up the markets. TVBIZZ Group with the praising title “There’s No Stopping Peak 2016 growth rate of 30% next year it will be on par owns and operates CEETV TV”, but a comparison between 2014 and 2017 with Broadcast Networks and almost on par with (www.ceetv.net) and shows that traditional TV has definitely come to Basic Cable (if it continues to drop in 2017) with 20 TVBIZZ (www.tvbizz. net). TVBIZZ Magazine is a stop. Thus in 2014 the so-called Broadcast Networks a little over 150 shows per year. Will this then be interpreted as another “Unstoppable Peak TV” or available online at www. aired 148 series and by 2017 that number increased as the end of the era in which Broadcast TV was tvbizzmagazne.com to 153 (up only 3.4%) while the average for the the main source of entertainment for the U.S. four-year span was 149.25. Pay Cable recorded 34 viewers? We will check in next year to find out. shows in 2014 and 42 in 2017 (up 23.5%) with an Meanwhile, the 75th Golden Globe Awards average of 37.25 shows per year (Streaming had 33 clearly showed that this is already happening back in 2014). Basic Cable saw almost no change creatively as Amazon, Hulu and Netflix won awards in five out of the 10 TV categories. And if we exclude HBO (which should have its own category) from the calculation, the situation for traditional TV doesn’t look so good with only two 16 Movistar + 26 awards – FX’s Fargo and NBC’s This Is Us. Just a few years ago, streaming platforms were struggling to even make the nominations. The momentum is clearly in favor of Stream- ing with traditional TV trying to hold its ground for the attention of the precious eyeballs. The bat- tle seems to be lost already but without proper measurement of VOD viewership and comparison with linear TV ratings we will never know what the actual reality is. Until then, we will keep counting shows, awards and mergers. ▪ 30 Euro Hits 2017 www.tvbizz.net 5 / TVBIZZ MAGAZINE / NATPE 2018
THE BIG GAME THE BIG GAME OTT TV revenues to surge, approaching $120 billion by 2022 New data from Juniper Research has found that SVOD services, provided by the likes of Netflix and Amazon, will drive a surge in OTT revenues to reach $120 billion in 2022, up from $64 billion in 2017. The research also found that over a quarter of global house- holds will subscribe to SVOD services by 2022. Also, global OTT viewing more than dou- bled last year to 12.6 billion hours, according to a new report by Conviva. Viewing was done on more than 2.4 billion devices, up 9. The U.S. accounted for 58% of OTT viewing, followed by Europe with 21%, Asia with 19% and the rest of the world with 2%. Globo names new CEO Canal 13 closes its fiction division Grupo Globo has appointed Jorge Nóbrega as the company’s Chile’s Canal 13 decided to close its fiction division and de- new CEO. He was promoted from VP Editorial and Institu- velop its productions externally. The decision was made in De- tional Relations and will now focus on developing synergies cember with the goal to improve the financial situation of the between the group’s different companies in order to de- channel. As a result, 26 people lost their jobs in the division ploy integrated and innovative strategies. Nóbrega has been headed by Herval Abreu. Canal 13’s first series commission after with Globo for more than 20 years. Roberto Ireineu, the cur- the change is the adaptation of the local bestseller Un Veterano de rent CEO, will continue working as president of the board, de- Tres Guerras. fining Globo’s business strategy and plan. Blue Planet II is most- French get Azteca Trece is now watched show in the UK Naked and Afraid Azteca Uno David Attenborough’s smash- Discovery’s hit survival format Naked TV Azteca has changed the name of its DR names new drama chief hit BBC documentary Blue Planet II has and Afraid is getting a French treatment most followed channel Azteca Trece. 39-year old Christian Rank is joining DR as its new Head of Drama, effective February 1. been crowned the biggest TV show of this year. Cable net RMC Decou- The broadcaster is now called Azteca He replaces Piv Bernth who left on December 1 to set up her own production company Ap- 2017. 17 million people have watched verte bought the rights to adapt the Uno and promised to its viewers to con- ple Tree Productions. Rank joins from TV 2 where he worked as Executive Producer at TV Blue Planet II across multiple platforms, show which will be produced by Lagar- tinue broadcasting the best content 2 Fiction and helped create series like Rita and Norskov. According to DR culture director which is 5 million more than when the dere Studios and its affiliate compa- from the group aiming to become the Tine Smedegaard Andersen, Rank represents “the new energy, which will set a new direc- first season back in 2001. On BBC iPlayer ny 909 Productions. Shooting will start number one Mexican channel concern- tion for DR Drama” while continuing the work that DR’s drama productions have received the program’s first episode had 4.2 mil- this month. ing live programming. great recognition for. Rank’s first task will be to reorganize the drama division. lion requests. 21st Century Fox to spin off businesses and U.S. broadcast station deal volume reaches North American sports create new “Fox” highest numbers since 2014 media rights estimated to There’s no stopping Peak TV, as 487 series aired in 2017 hit $22 billion in 2021 In mid-December 21st Century Fox announced that it intends U.S. broadcast station mergers and acquisitions volume In 2015, FX Networks CEO John Landgraf coined the phrase “Peak TV” to describe to spin off to 21st Century Fox shareholders a portfolio of its reached $748.8 million in the fourth quarter of 2017 and closed The North American sports mar- the overwhelming amount of TV available on broadcast, cable and streaming plat- highly-rated news, sports and broadcast businesses to cre- the year at $8.24 billion, as tracked by Kagan, a media research ket will continue to see media rights forms. That year, a then-record 422 scripted series aired on those outlets. But Peak TV ate a new “Fox,” following the deal to sell part of its assets group within S&P Global Market Intelligence. This is the high- revenue climb faster than any other still isn’t close to peaking, according to new estimates from FX’s research team that to Disney for $52.4 billion. The new “Fox” will include icon- est annual deal volume since 2014 and the third-highest since segment. It will become the largest Landgraf unveiled at the Television Critics Association’s winter press tour: in 2017, a ic branded properties Fox News, Fox Business Network, Fox the financial crisis of 2008. In the fourth quarter of 2017, one- sports revenue category next year. whopping 487 scripted series aired on broadcast, cable and streaming outlets. Broadcasting Company, Fox Sports, Fox Television Stations third of U.S. broadcast station deal volume ($248.3 million) PwC says media rights from TV, radio Group, and sports cable networks FS1, FS2, Fox Deportes and came from radio deals. TV deal volume reached $500.5 million, and internet platforms will climb 5.6% to $20.1 billion in 2018 from $19.08 bil- Big Ten Network (BTN). It will also include the Company’s stu- with 65% of that from the top deal of the quarter. The government will free 180 employees from TVP dio lot in LA. lion at the end of this year. The com- pany estimates media rights will The Argentinean government has decided to lay off 180 employees from the pubcast- climb -- on a compounded annual er. This act will affect people from the content production division in DeporTV, Paka growth rate (CAGR) -- 4.3% to $22.7 bil- Paka and Encuentro channels as the number represents 60% of the staff. Representa- Half of all Brazilians watch VOD content lion through 2021. tives from the government assured that broadcasters will continue operate as usual. Kantar Ibope reports that the average viewership in Brazil has increased from 5 hours and 10 minutes in 2007 to 6 hours and 17 minutes in 2016. This is part- ly explained with the increased usage of VOD services with 48% of the view- If you are not a member of our global TV industry network, don’t be the last to know ers watching content on demand. The agency estimates that FTA channels got what happens now. It’s time to join TVBIZZ. Visit www.tvbizz.net. You can also download R$96 billion, or 73.8% of the total spend. our free apps for iOS and Android and browse the headlines on your device. 6 / TVBIZZ MAGAZINE / NATPE 2018 7 / TVBIZZ MAGAZINE / NATPE 2018
ICON ICON by Stanislav Kimchev What links Simon Cowell, Jeremy Clarkson and Gordon Ramsay together - the bad guys of television that we love to hate? Indeed, it is their talent of being so good at being bad! Being an old fan of Mr. Ramsay, I was thrilled to talk to the chef, the icon, the brute! Gor- don, the Nightmare with his hilariously nasty comments and devastating tweets. Gordon, the Businessman who has been running his worldwide restaurant empire and production studios for over two decades, equally successfully. Gordon, the Man, who while signing a book for me told me that there is not much difference between cooking the perfect steak and building a successful business model. With more fucking pepper! 8 / TVBIZZ MAGAZINE / NATPE 2018
ICON ICON vote with their feed and view- can’t find TV, so you need to it’s “class”, is something that ers vote with their control. So, have that balance done. The is fun to do. When you see the I’m so excited about Culinary upset of that rock’n’roll image recipe the way we’ve made it, Genius and I’m excited about 24 - I took up triathlons 7 years trust me, it’s not fun to do. Hours to Hell and Back. I’m pretty ago and that saved my life, We pick the cocoa leaves, we multi-faceted. So far I haven’t because it took me away from chop them up, we dust them seen anyone slowing down in the high pressurized environ- in cement powder, marinate the market. When I’m ready ment three times - cycling, them in sulfuric acid and then to step down and get more swimming and running. Then in gasoline, we then siphoned creative behind the scenes I I wanted to go and do an Iron- off the alkaline and then we have my 15-year old daughter Man in Hawaii so I went and purified it, cooked out the Matilda ready to take over and took part in IronMan, and all paste and then we crystallized Gordon, you are celebrat- the earlier she does that, the of a sudden my balance of my the pure 100% cocaine. ing 25 years in the industry. better. life worked out brilliantly, at And then personally, I lost How have things changed 42 years of age. I worked hard, an amazing chef. He was 33 from your perspective and I played hard, I kept fit and years of age, 2 kids - my head how have you changed as a The reason why then I was tarnished with this chef, my right-hand man. And person? It’s changed because of the I’ve managed image that “God, why is he so excited, that guy must be when you take someone away that’s important to you in life, excitement for food, glob- to sustain over on drugs” because it’s in the and the next day outside your ally. Social media has been industry. And they couldn’t door the coroners asking to a massive welcome address two decades of be any further away from the come identify a body, and that across my businesses in terms truth! So that’s my responsi- body has the credit card of your of restaurants, because you working in TV bility now, to set that example right-hand man, it’s a fuck- get instant feedback, seconds that you don’t need substance, ing big loss. So, I was angry later. So, the level of knowl- and restaurants you don’t need to drink, you with myself for not spotting edge now from each and every is because don’t need to be overweight. it earlier because I’m wrapped customer is incredible. I look You can be a chef at the top of up in this “perfection, perfec- at MasterChef, and co-produc- I’ve mastered your game, master your craft, tion, perfection” and didn’t ing that in America, they come clean, like a sportsman, but realize that level of substance in super talented. And these my craft then how many sportsmen in that needed to stay, to run are amateurs - bankers, police the last 10 years have been dab- with me. To stay at my pace. I officers, journalists, who At the same time, you say bling in drugs? So, I get tested blame myself for not seeing it are excited to cook on a daily that you are tired of the about 4 times a year for drugs, earlier and I hope this docu- basis. From my point of view, image of celebrity chefs as due to service contracts, ran- mentary gives them a branch, everyone is worried about the rock stars. It was one of the domly tested, all my team in discretely and highly confiden- over-saturation of food pro- things that led you to do the Vegas is randomly tested. tially, to reach out and ask for gramming, but there’s room Gordon Ramsay on Cocaine help. That was a tough one, a for more quality. The basic documentary. What’s the So what happened with the very tough one. Kitchen Nightmares insight about how prolific the problem exactly? cocaine that you mentioned? general public are is bloody When young chefs come to I don’t know, but it was a rec- What about short-form clips good. They know so much the kitchen today, they say “I ipe that from a chef’s point of on the web? more, so it keeps us so much want be a TV chef”. I’m a real view, I wanted to know how At the end of 2017, we go past fresher. It’s changed dramat- chef, no disrespect - with or to concoct that substance, so I the one billionth hit on Face- ically but - Great British Bake Off without TV, I’ll still work in went to the heartbeat. And it’s book, and from a chef’s point - 14 million people, half the that industry and maximize a great shame when I see chefs of view, that’s quite a lot of nation watching that - baking! that level of perfection. The that are suffering from heart people. Scrambled eggs, that’s Incredible! So right now it’s at reason why I’ve managed to attacks, smoking, drinking the easiest fucking thing to an all-time high. sustain over two decades of - it destroys me, it pains me. make and 25 million people working in TV and restaurants So, I’m hoping this will help have watched it. The online Do you ever get concerned is because I’ve mastered my them, reach out for help. stuff that I do is pure tutorial, about overstating the brand? craft and so the message for it’s uninterrupted, there’s no When you drive quality, and young chefs today is that you Is it still taboo? press, I just cook. So, last year I’ve mastered my craft in the have to be like a sportsman - It’s not taboo; it’s the elephant we did an amazing master way I work; the way Chris runs the hours and hours of practice in the room that nobody wants class and it was 5 hours of just the studio, we’re in control and prep that goes in those 3 or to talk about. And so 30 tons of pure cooking and it was beau- of that content now. What is 4 minutes of glory across the that shit every year into Brit- tiful and shot by an Oscar-win- good – they are going to watch. main course, it’s exactly the ain alone, and Canada, and ning amazing director who Backed up with the synergy same. There’s no fast track. America, and France. It’s a lot. did a beautiful job at it. When in the restaurants - customers And TV needs to find you, you It’s an all-time high because we put it out, 47 million peo- The F Word USA 10 / TVBIZZ MAGAZINE / NATPE 2018 11 / TVBIZZ MAGAZINE / NATPE 2018
ICON ple started downloading the one from one walk of life and it’s incredible, multi-mis- world. trailer on a Black Friday. transform them. There was a sion star chefs participating. burger van, a dirty greasy van You see MasterChef America, Is there any food you hav- How did you start in the TV selling burgers up North, and MasterChef Australia - incredi- en’t tasted? And what can industry and what are your the chef - my job was to take bly exciting. I watch Master- make you excited or angry? plans for the next 20 years? him in into my flagship and Chef UK and I find it boring. What makes me angry is Behind me is an amazing train him for 30 days and put Everything I download on my laziness, because there’s team. They all have a part of him into a competition with iPad, I watch the shows when no worse position to be in the business as well, that’s big chefs, executive chefs. I jump on the airplane and go the kitchen when you are very important - to empower And the idea is that he goes up to speed with what’s hap- lazy, you just can’t cut cor- them to run that. So, when into this competition as a guy pening. If I hear of something ners. My job from a chef’s young chefs are being with cooking burgers, unnoticed exciting is taking place in point of view was to make me for a certain time, not - no one will notice a burger Israel and I don’t understand sure I covered every ingredi- only are they at the top of chef. So, we focused on tast- the language, I watch the ent globally, to know what to their game, but they have a ing, searing, cooking, and content to see I can develop. do with it and whether it’s share in the business. And then he went into this com- So, I’m like a magpie - I look golden caviar from an albino for any young chef to go and petition and he fucking won at the shiny bits, bring it all sturgeon or the most amaz- open up his own business and it. We concentrated on cook- together, shake it up, and ing durian fruit from Asia, borrow up 3 million pounds a ing one dish perfectly which then put it back out. I think I wanted to know what that day, it’s impossible because you can do. If you and I had it’s lazy to copy, but I think was, so I’ve been on that jour- the chances of success are to spend 30 days together, it’s exciting to develop. Some ney. And from spending 3 very tight. So, we make them 16 hours a day, I swear to of them bore the crap out of months from the top of Rajas- successful by giving them a God, you’d be a genius in the me, but some of them get me than to Kerala to gather cook- slice. I’m a selfish person, kitchen. really excited. ing for 2 500-guests wedding so I enjoy that level of talent I did not go back and watch to celebrating the harvest - I work a lot with talent, I it because it’s three months in India and celebrate a Rice develop talent and because later, you are too busy for Festival. I’ve done that. So, the pressure is on them, that. Pat Llewellyn, the lady ingredient-wise, I have nailed to be honest - if they want who founded Two Fat Ladies, it all. their 10% and their annual The Naked Chef and started I don’t lose bonuses, the pressure’s on my journey on Kitchen Night- sleep over What does it take to be the them, so I’m going to give mares. At the time, it was next Gordon Ramsay? them a platform, but they called Ramsey’s Restaurant Res- being called an To be a great chef you have to have to make it. So where do I cue - fucking terrible name! work with great chefs. And see that going? I’ve found the But on that first episode, asshole to then, come out of the comfort balance now. I have the bal- up in Cumbria, the glass zone and learn several cui- ance absolute perfectly right. house, I’ll never forget that - work for TV sines. And then put them in I’m working much smarter, I turn around and there’s Pat the melting pot. So, coming and I’ve spent the last 15 Llewellyn, exactly where you out of France, go to Spain, go years, from 35 to 50, work- are now, inside that kitchen, Are there any new projects, to Italy, go to California and ing that hard to absolutely washing up, you know as the besides the things that you then pick up all those shiny let it run and work now. So, I creative director, someone are working on currently? bits. But the secret to becom- only got to where I am today as talented as that, wash- Yeah there is, but if I tell you ing a great chef is always through what I put in the last ing plates to help me turn now everyone will copy them, pushing yourself and then 15 years, and I mean really this restaurant around. The you will have to wait - it’s like when you have perfected it, put in. As a chairman, I tried next day she was painting a new dish. don’t sit on it - move on. So, to convince the team my way the restaurant. So that’s how I don’t lose sleep over being second language is important of thinking, let them step Kitchen Nightmares started. It called an asshole to work fluent in French, Spanish, up or step out, that’s really went on Channel 4, and the for TV, because I’m turning Dutch, come out of your com- important. first episode went out and these restaurants behind the fort zone. then it went pretty crazy from scenes. In the real world, you But no, I don’t speak But how did you get there - Faking It and Kitchen should see the kind of loy- Dutch. That’s a tough lan- involved in the TV industry? Nightmares. alty and what goes on in that guage to learn. And because Stephen Lambert, an amaz- business. If it all went tits up many people don’t speak it, ing guy, asked me to do a pro- Which other cooking shows tomorrow and you stopped there’s no point in fucking COME VISIT US AT NATPE MIAMI gram called Faking It. Back in do you really like? watching programs, trust learning it (laughing). I love the 90s it was this amazing Top Chef - I love. But then you me, I can still make the best that place. They just fucking MARKET TABLE #56 show where you take some- go to Top Chef in France and fucking scrambled eggs in the smoke too much. ▪ 12 / TVBIZZ MAGAZINE / NATPE 2018 www.rabbitformats.com
COMEBACK COMEBACK AMERICAN IDOL what to expect from the new season After a brief spell off the screen, American Idol is all set for a major, and arguably the most awaited, comeback of the year on American television. This time, the show will be aired on ABC after 15 seasons on FOX. Stanislav Kimchev talked with Trish Kinane, American Idol exec- utive producer and President of Entertainment Programming at FremantleMedia North Amer- ica, about the expectations and preparations for the new season which will start on March 11. rish, when American Idol came to a close on Fox after must have a genuine desire to help discover and nurture new just turned 15 (our younger age limit) who were upset when they 15 seasons, you said “I don’t think this is the end”. talent. The judges also have to be honest - they don’t always thought they had missed the chance to take part in the show and You were right. What was your first reaction when it have to agree with each other but they have to give good, use- were happy we were coming back so they could get their shot. became clear that ABC will be reviving the format? ful advice born out of their own experience as an artist. Viewers Idol is a classic format and I always knew it would return. Tal- pick up on it very quickly if there is anything fake or contrived. With so many talent shows throughout the years and also liv- ented contestants looking for a way to make their dreams come They like warm, entertaining, credible judges who really care ing in our digital age, with so many platforms, isn’t it more true will always entice viewers, and we were delighted to find for the contestants. difficult to find new talent now the “old-fashioned” way – the right home for the new Idol with ABC. The viewer profile of showcasing them on TV? that network is a close match with the Idol viewer profile, and Who will be the Simon Cowell of the season, i.e. the “bad Idol has produced superstars, so this is the show contestants want ABC really understands the value of great talent mixed with guy”? Did you also consider some of the big names that to be part of. We totally embrace social media and engage the great stories - we are excited about the collaboration. came out of the show for judging roles? audience off screen using every means at our disposal to find new There isn’t a “bad guy” on the panel – that would be too con- talent, including holding auditions on Musical.ly and online as There have been numerous singing shows in the States but trived. But our judges are very outspoken, honest and forth- well as in traditional venues. There’s a constant supply of new Idol proved to be the most resilient, most watched, star- right in their opinions. They want to help the contestants and voices wanting to be heard and they are keen to take advantage power generating, not to mention the longest running. give them good advice, but they don’t want to give them false of the unique training that the Idol experience gives them so that What are the key elements of the format that make it so hope if they really don’t have what it takes. they can fulfill their dreams. popular and set it apart from similar shows? We considered a huge array of talent for our judging panel Idol has always been, first and foremost, about the contestants. including some from our Idol family, but you can’t select the What will be the main elements of the show from previous It’s a real Cinderella story of talented kids from nowhere hav- judges in isolation - it’s all about the right mix and chemistry seasons that you would like to keep and what will be the nov- ing their lives transformed over the course of a few months by and, judging by the fun our panel has been having during audi- elties for the new season on ABC? taking part in the show. It’s a simple format with no gimmicks tions, we have a great team. Great talent, great story telling and great passion from the pro- and it’s really compelling to watch these transformations. duction team and judges will inform every aspect of the new Also, Idol was the first show to embrace the technology Tell us a little bit more about the auditions tour which series. Idol on ABC will be true to the values the show has always which enabled viewers to vote, thereby giving them a real launched in August and wrapped up in November. How had. We are not embracing gimmicks or making changes for the investment in the subsequent career of the winners. That’s would you rate the talent this year, compared to previous sake of it but we have refreshed many of the familiar elements why Idol has produced superstars like Kelly Clarkson and Carrie seasons of the show? and there will be new surprises in store. Underwood - viewers feel part of their ongoing success. An important part of American Idol is that we try to make it easy TRISH KINANE serves as President of Entertainment for the contestants to audition. Many kids can’t afford to travel Programming for FremantleMedia North America, What is the right mix, the right recipe for the longevity of tal- and previously, Kinane was President, Worldwide Country music superstar Luke Bryan and music icon Lio- long distances to get to us, and so, in addition to online audi- ent formats that keeps viewers glued to the TV screens? Entertainment for FremantleMedia. In her roles, she nel Richie joined Katy Perry who was the first announced tions and showcases, we have Idol audition buses which trav- Viewers will always find the search for talent and the contes- has overseen the global roll-out of FremantleMe- member of Idol’s new panel of judges. Was it difficult to elled to 23 stops all over the USA looking for fresh talent. tants’ stories relevant and appealing and these big talent shows dia’s developed and acquired non-scripted formats. find the right people for the job and what were the main We also take our judges round the country to audition the Currently, Kinane also serves as Executive Producer of are brands that live in viewers affections for a long time. But it’s qualities you were looking for in them? talent and by doing that, we find raw, undiscovered kids with America’s Got Talent and returning American Idol. During our job as producers to find new ways of telling these stories and We took our time to put the new panel together in order to amazing voices. her career, Kinane was a producer at Granada Televi- engaging the viewers. The Idol format really took off when mass get the right mix of artists and to ensure there was chemistry Interestingly, I think the year off screen has helped us sion where she produced many music programs. She phone and text voting became easy and I think the emergence of between them. Viewers expect our judges to have credibility with the talent. We have had people turn up in good num- was also Controller of Entertainment and Children’s some sort of new technology will be key to the future reinvention and experience, they have to be entertaining to watch and they bers and the talent is great. We have also found kids who have programs at U.K. broadcaster, Tyne Tees Television. of the genre. ▪ 14 / TVBIZZ MAGAZINE / NATPE 2018 15 / TVBIZZ MAGAZINE / NATPE 2018
CHOICE OF EVERYTHING CHOICE OF EVERYTHING Telefonica’s Movistar+ is the biggest pay TV service in Spain and is actively increasing its audience base in Latin America. For 2018, the company is planning its biggest ever content push as it aims to conquer more viewers with a diversified original drama slate. Domingo Corral, Head of Original Programming at Movistar+, tells Iliyan Stoychev more about Movistar+’s ambitions to grow in the Spanish speaking markets and why original content is key in their strategy. omingo, Telefonica has get for 2018, 2019 and 2020 is 70 million become Europe’s first incum- euros. I am very happy with this figure. bent telecom to launch a mas- Sometimes, having too much money is sive premium scripted drama a problem, as well. You have to have a slate. How many series have you figure that you really need, and this is already launched and how many can a really good figure for our market, so I we expect in 2018? am very happy. We have already launched three series – Velvet Collection, La Zona, and Vergüenza. What is the average budget per epi- In 2018, we plan to launch 11 series. sode for your most-popular shows? In terms of genres, we have comedies We cannot really disclose this figure. and dramas. Besides the pure drama What we made already public is the projects, we have planned 2-3 drama budget for the first season of The Plague - thrillers for 2018 – we have a romantic 10 million. So that gives you 1.5 million thriller, a historical thriller, and a fam- per episode. I don’t really have an aver- ily drama with thriller component. We age figure for a series. We just allocate DOMINGO CORRAL is currently also have two projects dedicated to mil- a budget that we think is appropriate Head of Original Programming at Mov- lennials. One is based on a book written to tell the story well. So, we don’t have istar+ where he oversees the produc- by El Rubius (elrubiusOMG), one of the an average, and even if we had a fixed tion of series and features. He joined most famous YouTubers in the world. average series budget I cannot make it Telefónica’s Spanish Pay TV operation in This is the comic book Virtual Hero, so public. May 2014 as Content Director of Mov- this will be the first-time anime series is istar TV. Previously he was the SVP and produced in Spain. The other one is an What prompted you to allocate such General Manager of Turner Broadcast- adaptation of Skam (Shame), the famous big funds for original content? Only ing System in Spain and Portugal. format form Norway. about 35% of Spanish households have pay TV. Do you expect this to change How big is Movistar+’s current bud- in the next few years? get. How much are you investing in Well, it depends with what you compare original content? this amount dedicated to original con- In original content (fiction, high-end tent. Do you compare it with the costs scripted drama) the average annual bud- to sports rights, particularly football? 17 / TVBIZZ MAGAZINE / NATPE 2018
CHOICE OF EVERYTHING CHOICE OF EVERYTHING The Zone Velvet Connection Or what do you pay for some of the best nies are evolving and tech companies unique and differentiates you. You have tribute the series internationally. Ger- announced that Velvet Collection has pean fiction. international content, like first-window like Google, Apple, Facebook are new to give them a reason to become your man pubcaster ZDF is also coproducing become the most-watched series ever cinema movies. Or you compare with entrants in the production of content subscribers. La Zona with us and we are very happy to screen on your platform, beating What is the process of selecting your this amount other international com- (Netflix and especially HBO have original with this partnership. The Plague has Games of Thrones. What are your other projects - do you rely predominantly panies spend in original programming. content). So, to a certain extent these are So what is the biggest challenge in been sold to Sky Vision and Felix has successful projects? on production companies coming to Then I don’t think it is really that much. competitors as well. creating content for Millennials? been sold to ITV Studios Global Enter- Yes, the first episode of Velvet Collec- you with pitches and ready projects or It is the amount of money you need Well, what we are trying to do is to be tainment. Comedies Vergüenza (Span- tion has done it. La Zona performed also do you do development in-house? in order to be relevant. Because if you One of the most important questions very authentic and to give them some- ish Shame) and the upcoming Mira lo que every well in terms of ratings per our We do both. You have to be proactive and decide to participate in this game of orig- during your keynote at MIPCOM 2017 thing that is not how media sees them, has hecho (Look What You’ve Done) have objectives. It has also been a huge suc- not just to wait to see what the market inal content, you cannot be irrelevant. was “how can you compete being a but to be about how they truly are. And been acquired for distribution by Film cess among critics and audiences on has to offer. Sometimes you have to go You have to invest an amount of money local operator with big conglomerates the best thing is to work with them – Factory. Family drama Gigantes was social media. The same is the case with out there and tell the market what you that makes you welcome in that space. that can write big checks and invest so such as with El Rubius, who has more acquired by About Premium Content. Vergüenza (Spanish Shame) – the reviews and need. We always work with production Otherwise, in this competitive landscape much in programming?” What would than 26 million followers on YouTube. We are happy we have sold our titles to comments are very positive. companies but sometimes we develop you are very likely to fail. be the short answer to that? He knows his audience very well. That is all these big players in the international a project internally and then we go and We think this market has enormous With these companies you have to first why we approached him. He is authen- marketplace. Which producers do you currently find the right partner for that project. opportunity for growth (because of this decide in which areas you compete and tic and we rely on him. On one side he is work with? And of course, we receive pitches from 35%). We now have 4 million subscribers in which areas you collaborate, because talented, on the other side he knows his Your original content is produced in We have started working with Spanish external companies and we decide what and we think we might achieve 5-6 mil- they are so big. Second, in order to be audience. Thus, I think we have more Spanish. What is your strategy for producers. We are having ideas to start is best for our needs. Our internal team lion in the next 2-3 years. But we have to relevant in our market, we definitely chances to succeed in this. And it is the the Latin American market and other working with producers outside Spain, (including business affairs, production invest. In Spain, there was lack in origi- have to invest in local content, in high- same thing with Skam (Shame). It has Spanish-speaking territories? we don’t want to be limited by the Span- and development) is 20 people. nal programming in pay TV. The market end scripted drama. If you make the been very successful with both young Our content can be sold successfully in ish market. Here in Spain, there is a lot is based more on sports acquisitions and right investment, you have a chance to and adult audiences in Norway. And Spanish-speaking countries, but also of talent in production, direction, writ- What are your expectations for 2018? content from external providers like the succeed. The big companies have global we are bringing this format precisely in other territories – Italy, Germany, ing, acting, in every discipline. That is I happen to be optimistic about the big studios. Of course, that is something strategies, which is fine, because proba- because we want to replicate this success France, even the English-speaking why so far we are working with produc- future. But that is based more on my you have to keep doing. But you need to bly we can complement each other. It is here. I think what people liked about markets. If you have good storytelling tion companies in Spain. Our inten- character than on facts (laughing). I think have an extra leg and that is a bold bet about how we can have a model that can Skam is that it was very authentic. The with good production value, you have a tion is to start working with compa- in 2018 we can consolidate our strategy. on original programming. differentiate us from the others. This is key to its success has been that young chance to sell your content all over the nies in Europe, in LatAm, or even in the We have started very well, and we will my personal opinion: as long as you are audiences can relate to the world they place. And the Spanish-speaking audi- US, if there is a chance. I think it is just be launching 11 series in 2018. We have Who are your biggest competitors? a subscriber of Movistar, then it is also feel it reflected in the right way. ences, particularly in the US, are very a matter of time to find a partner, or been working very hard in the last two Our direct competitors in Spain are totally fine with us if you become a sub- important for us. This can be a great maybe more than one, for the US market years and 2018 will be the year of consol- clearly the telcos (Vodafone, Orange) scriber of HBO or Netflix. But in order What titles have you sold abroad? opportunity for us. to offer our content to Spanish-speak- idation of all this work. I think that this that have the same offer – broadband for subscribers to make this decision, We are very happy. We have sold Velvet ing audiences or even English-speaking will help our company grow and open (connectivity) plus TV. But compa- you have offer them something that is Collection and La Zona to Beta Film to dis- A couple of months ago you audiences that are interested in Euro- new markets. ▪ 18 / TVBIZZ MAGAZINE / NATPE 2018 19 / TVBIZZ MAGAZINE / NATPE 2018
SUPER HIT SUPER HIT sis, Edge of Desire reached more This is amazing and unique. It’s some- than 65 million viewers during its thing rare and very hard to do, but she final episode. Did you expect for does it perfectly and deserves all the the telenovela to become such a praise, of course. hit when signing up for the role? I haven’t thought about it. I focused The telenovela explores such issues as on doing my job well, on giving myself drug trafficking, gambling addictions, entirely to the character, on giving it diversity and gender identity. What some nuances, and on how the plot was has been the reception by the trans- going to play out. gender community? This telenovela gave voice to those You play the role of Ritinha, a young silenced by pressure. Many people had woman who believes she is a dolphin never heard of the transgender. Trans- (boto) daughter and has a very strong sexuality was something people had relationship with the waters. How did heard of, but nobody knew exactly what you prepare for the role and do you the person had to go through. Hav- share some similar traits with Ritinha ing this topic explored in the telenovela that made it easier for you to play the helped shed light onto a lot of questions character? the population had. It was an extremely I prepared for three months. First, I took important public service on the part of some “mermaid” classes with three dif- the author. ferent tails, changing them every 12 or 15 days. Then, I took lessons on apnea You have also played in another and decompression diving, and also massive hit Globo telenovela, Bra- learned underwater breathing tech- zil Avenue. Do you expect Edge of niques and how to hold the air in the Desire to become an even bigger hit lungs. Finally, I learned how to dance internationally? the “Carimbó”, a rhythm from northern I believe that each of them has its own Pará, in Brazil; and we also had lessons story, the author’s signature; the energy on the accent from that same region. of each actor. Each telenovela is unique I only started shooting after all of this in its own way, they can’t be compared. preparation. When it comes to Ritinha’s character- istics, I think we share the joy of living. I am completely in love with life. I know Ísis Valverde as Ritinha for a fact that life, health, being alive and well, being able to talk and walk is the greatest gift we could ever have. What have been the most memorable moments for you during filming? The trip to Amazônia was an intense experience. It was difficult, but unique. Globo reaches smashing ratings EDGE OF THE DESIRE was penned by Emmy Award-winning author Gloria We were in the middle of nowhere. We Perez. It stars Juliana Paes as Fabiana, had to travel a lot by boat, since the loca- an ambitious woman who drops out of tions were in the heart of the Amazon in Brazil with Edge of Desire law school for love and ends up getting tangled up in the criminal underbelly. The actress is companied by Paolla forest. But the feeling was... the first time I danced the “Carimbó” was on a river shore, and it was very emotional for Oliveira as cop Jeiza, and Isis Valverde me. It was really very touching! as Ritinha. The telenovela counts 172 episodes and was aired between April Edge of Desire was created by Glo- Edge of Desire (A Força do Querer) was the most watched telenovela in Brazil in 2017 with and October last year. ria Perez who is a big name when it a daily reach of 48 million viewers, while its big finale touched the 68 million mark. It be- comes to Brazilian telenovelas. What is it like to work with an Emmy-win- came Globo’s most watched telenovela since 2012’s hit Brazil Avenue. Now, the series is all ning author? set to conquer the international markets making its debut at NATPE Miami. I was in India - a Love Story, the Emmy Yako Molhov talked with stars Ísis Valverde and Marco Pigossi who played the mem- award winning telenovela. I think that orable roles of Ritinha and Zeca in the story that captivated all of Brazil. Silvio de Abreu, Edge of Desire gives Brazil a sort of mag- ical touch. That is exactly like Gloria: Director of Dramaturgy at Globo, also shared his thoughts about the huge success of the she brings us a story; she brings magic, show and revealed some of the upcoming titles from the Brazilian powerhouse. lightness, fantasy, a playful atmsphere. 20 / TVBIZZ MAGAZINE / NATPE 2018 21 / TVBIZZ MAGAZINE / NATPE 2018
SUPER HIT SUPER HIT Edge of Desire Marco Pigossi as Zeca Silvio de Abreu, Director of Dramaturgy at Globo arco, you play the role of truck with the character, and that is a beautiful movie is longer, and preparation also Silvio, to what do you attribute of Rodrigo Lombardi, Marco Pigossi, Lilia International Emmy Awards with Hidden driver Zeca. How did you get thing. I believe Zeca can be defined by the takes longer. In the case of the tele- the success of Edge of Desire in Cabral, and Humberto Martins also stand Truths. We are also working on the tele- the role and was it a big chal- words character and integrity. These are novela, there is material available, but Brazil and do you expect it to out, among others. I believe these ingre- novela Deus Salve o Rei (God Save the King), lenge to portray him? characteristics I truly appreciate. less time to get it done. So, actually, it become a hit in other markets? dients combined will make up for a suc- which is scheduled to debut in January, This role came to life after an invitation In my opinion, his humorous person- ends up being quite different. It was very I believe a number of factors contrib- cessful acceptance of Edge of Desire around in the 7 pm slot. It is a medieval plot with from director Rogério Gomes and writer ality and his character were important important to work in a movie at this stage uted to making Edge of Desire a success. the world. dramatic and comic elements, which has Gloria Perez. I was very happy to have the to create a bond with the audience. That of my career, and with all this experience Besides addressing classic subjects such as its starting point two prince broth- chance to create a character completely would make people watch the telenovela in television. I learned a lot, and I intend as passion, love triangles and betrayals, Tell us a little bit more about the pro- ers who do not want the throne: one different from everything that had been and root for him. to continue dividing my time between it also approached very current issues cess of selecting projects for devel- is scared of becoming the king and the done in television up to that point. The television, the big screen and the theater, such as gender identity and drug traf- opment at Globo. Do you develop the other renounces the crown for the love chance to create a character with humor Have you previously worked with Glo- of course. ficking. Gloria Perez managed to tell the ideas for new telenovelas within Globo of a commoner girl. The telenovela deals also captivated me. When I pitched it to ria Perez, the author of Edge of Desire? story in a very sensitive and skillful way, or do you get approached by authors with choices and their consequences, and the writer and the director, they both What are the most-important themes with a passionate narrative, surprises with projects? questions the power of fate in people’s agreed and together we created Zeca. in the series from your point of view? that were gradually revealed, tracing the We have a team of writers who send us lives. Another very interesting project is When it comes to challenges, what cap- This was my first time working with her characters’ process of human change. suggestions in the form of synopses. But the superseries Onde Nascem os Fortes (Where tivates me the most in this profession and Rogério. I think that Gloria knows All this with the right doses of tension we are also open for suggestions from any the Strong Are Born) scheduled to debut in is the possibility to learn, research and how to be very direct with the audience; and humor that captivated the audience. external authors. I highly believe in the the first half of 2018. It is a deep story discover new worlds, unlike what I am she is very popular and she knows better Not to mention the strong connections power of new ideas. They are the oxygen about impossible love affairs, hatred and used to. Zeca comes from a very beauti- than anyone how to call attention, in a between different scenes and chapters. that keeps the telenovelas alive and pul- forgiveness, which takes place in the hin- ful and specific region of our country, and smart and sensitive manner, to import- This got the audience on the edge of their sating. We recently introduced 17 new terlands of northeastern Brazil – a terri- that comes along with an accent, tradi- ant topics such as those she decided to seats waiting for the next chapter. authors who have been greatly contribut- tory where, sometimes, survival of the tions, slang, expressions, even a specific depict in this work. I believe that talking The cast was also a huge success. Juli- ing to bringing a fresh perspective to our fittest outweighs the law. It starts a flirt body type and gestures. It is like being about Transsexuality and other key topics ana Paes was amazing as the passion- stories. Telenovelas reflect the traits of between a guy and the mistress of the immersed in a universe of truck driv- is essential nowadays. As we talk we can ate Bibi, who drops out of law school society. They reflect their current times local powerful man, and unfolds to draw ers, true warriors who spend days on end deconstruct taboo, we can accept, iden- and leaves a stable relationship to live and the plot builds upon this connec- a picture of Brazil and the world, and away from their families to earn a living tify ourselves, understand and, therefore, an insane love. As the character ends up tion with the audience. All issues can be their contradictions. We will also pro- on the road. Anyway, all of this knowl- maybe build a better world. The work involved with drug trafficking, the audi- addressed as long as they are approached duce a new telenovela, Segundo Sol (Second edge is captivating. Rogério has put into this project was also ence had every reason to have been angry with respect and contribute in some way Sun), by João Emanoel Carneiro, starring essential for this story to be told as it was. at the character. But instead viewers sur- to the story being told. Giovanna Antonelli, and several mini- What is Zeca like? How would you He and his team are amazingly talented. rendered to her charms, despite her ques- series of varied interests: Assédio (Harass- describe your character in a few words tionable attitudes. Paolla Oliveira took on What are the newest titles that you ment), about a famous Brazilian doctor and do you share any similar features You had your debut in the film indus- the integrity and strength of police-offi- are currently working on and that will who raped many of his patients; Se Eu with him? try this year, as the main character cer Jeiza, who fights against crime while debut in 2018? Fechar os Olhos Agora (If I Close My Eyes Now) There are always common characteristics in two movies. What is the difference dreaming of becoming an MMA fighter. We have O Outro Lado do Paraíso (The Other is about a series of crimes in the 1950s in between the actor and the character being between TV and movie roles? And Ísis Valverde added a sense of light- Side of Paradise) currently on air, which sets a small inland town; and Bossa Nova is Silvio de Abreu played. After all, it is our body, our emo- They are different means with distinct heartedness and freedom to the leading new audience records every day, writ- about the birth of the music rhythm that Director of Dramaturgy at Globo tions, our life experiences that are shared purposes and forms of doing things. A triad, playing Ritinha. The performances ten by Walcyr Carrasco, winner of the captivated the entire world. ▪ 22 / TVBIZZ MAGAZINE / NATPE 2018 23 / TVBIZZ MAGAZINE / NATPE 2018
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NEW HIT NEW HIT rkan, Cevdet, you are back together working on the thrilling new drama City of Secrets. What has been the reaction of people to this new hit that you’re bringing to the international market? Cevdet: I’m actually really happy with the reaction we’ve had and the reception we’ve had. We’re still in production, so we don’t really have time with that much going on. Last night we stopped shooting at 2 am. I went to edit and straight from editing I got on a plane and I’m here now. Erkan: It seems all this work we do to reach other people is what gives us energy and motivation to go around 24 hours non-stop and go out there. Because it’s not about the money or the fame. It’s about getting to as many people as possible, getting the show out. Otherwise we can just shoot ourselves on our phones and watch it for ourselves. We’re not making it for us, we’re making it for the people to see, so it’s good to see that it’s getting out there. Erkan, how does it feel for you to be living with your char- acter 24/7? Erkan: I’m able to separate the two, because otherwise I can’t live my life. I can turn it off until we say “action”. I really try to separate my personal life and work, it’s a funny thing, because I’ve done hundreds of TV shows and my wife has only come to see me once. I did theater for years but I never wanted to have my parents come, because I needed to just keep work- ing and my personal life separate. It makes me uncomfortable for them to see me as not me, so I need to focus. You have definitely turned into one of the most recog- nizable faces of Turkish drama and all the emotions such Erkan Petekkaya, Dolunay Soy, Songül Öden and director Cevdet Mercan. productions bring to the audience. What is the new emo- CITY OF SECRETS is a major new gritty drama about Ali Kemal Ateş, a tion that this new series will bring to you and to the complex, troubled yet charismatic man who flies under the radar and City of Secrets audience? uses covert methods to dish out his own unique style of justice. Living Erkan: Of course, the other series I’ve done in Turkey, I’ve sold amongst Istanbul’s elite, he splits his time between his uncompromis- everywhere in the world, but they are still very Turkish at the ing work sorting all manner of problems for high-class clients, and his core. But this one from the very beginning has always been family - his wife Esra, two teenage children and his siblings whom he’s considered as a big international project, with more interna- cared for his entire life. tional appeal and has more potential to go even further inter- No one knows his biggest secret of all: he’s an undercover govern- The new drama from the duo that nationally. For me, this one stands out differently in that way. ment agent who has been given the task to expose the most ruthless crime lord of Istanbul. The dangerous mission becomes infinitely Because of that, the attention and energy I spent on trying to more complicated when he meets and falls in love with Zeynep, the created Turkey’s most sold series of 2016 bring this character alive is a little bit different, and because daughter of the man he wants to take down. of that the result is different too. This project is an action drama, so it is a unique new type of show for Turkey. I basi- cally play a character that has three big chunks of his life in the show, so I have to play three different ‘feels’ and essen- ments with one show. In Turkey, with the setup, there’s not tially I’m playing three different characters – that alone is really a setup to pull of an international scale action drama. This fall season FOX launched new action drama City of Secrets, starring superstars Erkan Petekkaya, another challenge and a new approach for me as an actor, too. It takes up a lot of time and resources and energy, effort, so Songül Öden and Dolunay Soysert and directed by acclaimed director Cevdet Mercan. The new hit there’s never really a lot of attention given to it[action], but If we think about action drama that has been aired in Tur- we were able to do it under those very difficult conditions, we series focuses on the story of Ali Kemal Ateş, a man with many secrets who has infiltrated the mafia to key, in order to orient the viewers, how would you place were able to pull off an international scale production. To me, help expose its biggest boss, but falls in love with his daughter. Tangled up in secrets and lies, he has the show? an action-oriented show, if it doesn’t have good drama behind to find a way to save Istanbul and his family. it, is like food without salt. In Hollywood, they can have three Cevdet: It’s somewhat closer to Ezel – still much more drama, Georgi R. Chakarov met with Erkan and Cevdet in Cannes during the international premiere of City with some action, and Backstreets has a lot of action, but the Ferrari’s crash and then a fourth falling on top of them and drama is kind of secondary. Ours, they’re both feeding each then an airplane and a boat explode – we can’t beat that, of of Secrets. The two were reunited for this project following the success of Broken Pieces, which became other, they’re both in together, so the drama, the story and course, but we have a lot of drama to really support what we’re the most sold Turkish drama in 2016. The star actor and director shared their excitement about mak- then the action are all feeding each other. There’s a lot of fam- doing as well. ing such a complicated project, taking Turkish drama to a new international level with lots of action ily in this, there’s the mafia connection, there’s world, global drama and tough life choices for the main character – a man with three faces. themes that play into this, and there really hasn’t been any- You mentioned Hollywood and as I understood, the pro- thing that tackles such a big chunk and so many different ele- ducers are based in the US. How close are you cooperating 26 / TVBIZZ MAGAZINE / NATPE 2018 27 / TVBIZZ MAGAZINE / NATPE 2018
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