HOSPITALITY & TOURISM MANAGEMENT - HELP University

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HOSPITALITY & TOURISM MANAGEMENT - HELP University
HOSPITALITY
               & TOURISM
               MANAGEMENT
2019 EDITION
HOSPITALITY & TOURISM MANAGEMENT - HELP University
HOSPITALITY & TOURISM MANAGEMENT - HELP University
Welcome to the world of
Hospitality and Tourism!
An Honours degree in Tourism and Hospitality Management is like a passport to the
entire globe. Managerial level graduates are in high demand across all sectors of
the service industry. Skills shortages in hospitality and tourism are well recognized
and the industry is in critical need of more management level hospitality and tourism
professionals.

The HELP programmes in Hospitality and Tourism explore the industry from a
social, economic and environmental perspective and equip students with advanced
knowledge about tourism and hospitality. These programmes provide graduates
from a range of disciplines with the skills needed to sustainably manage tourism
products, hospitality resources and management practices.It offers exposure to
diverse areas such as tourism analysis and strategy, tourism systems analysis,
sustainable tourism and hospitality practices, global destination competitiveness,
economic decision-making in hospitality, tourist behavior, sustainability and
marketing.

At HELP, our history comes with many years of accumulated knowledge and
experience in delivering world-class tourism and hospitality courses that produce
versatile and ambitious graduates who are able meet the challenges of working
in the tourism and hospitality industries anywhere in the world. The training at
HELP University will enable the students to immerse themselves in the real world of
Hospitality and Tourism.

James Ng Kian Seng
Head, School of Hospitality and Tourism
HOSPITALITY & TOURISM MANAGEMENT - HELP University
At first, it was really
         challenging; everything
was new for me: friends, living
style, learning environment,
and the course of studies. But
my friends and lecturers
helped me overcome the
problems. Moreover, having
the right attitude helped: you
can’t choose or control your
circumstance, but can choose
your attitude towards your
circumstances.
I always have an attitude of
learning and an appreciation
for others, that’s why nothing
could stop me working and
studying harder. Prof Andelko
Simic [former head of the
School of Hospitality and
Tourism] inspired me. He
avoided spoon-feeding
students; instead he taught us
to work independently and
                                                               International Internship Opportunities
                                                               Students who would like to gain an international work
collaboratively, using the
                                                               experience can apply for International Internships. Some of
process of inquiry to search for
                                                               the countries where students may be able to apply include
answers and to pose and solve
                                                               Spain, USA, Australia and China. The duration of the
problems.”
                                                               internship can vary from 6 months to 1 year. In addition to
                                                               gaining invaluable international work experience, students
                                                               will also have the opportunity to learn and strengthen their
                                                               proficiency in a foreign language as well as immersing
                                                               themselves in cultural opportunities.

Chai Sze Lin                       Cheah Lai Ee
Founder, X Cafe, Johor             HR Consultant, PrimeStaff Management                   I did not encounter much difficulty in
Co-Founder, Disconnect Bistro      Services Pte. Ltd., Singapore
                                                                                          picking up on human resource
& Beer Bar, Johor                  MSc (Project Mgt), University College Dublin
                                   BBus (Hosp Mgt) (First Class Hons), HELP
                                                                                  related work because as a hospitality
BBUS (Hosp Mgt) (First Class
Hons), HELP University (2012)      University (2013)                              management student, we were exposed to
HELP President's Award (2012)      Foundation in Management, Universiti Tunku     hotel management and tourism knowledge
CEO Sports Scholarship             Abdul Rahman (2008)                            where it is mostly people-related study.”
Foon Yew High School (2007)        SMK (P) Taman Petaling (2007)

2
HOSPITALITY & TOURISM MANAGEMENT - HELP University
Bachelor of Business
(Hospitality Management)
(Hons)
KPT/JPS (R/811/6/0287) (A6839) 03/21
The hospitality industry encompasses a diversity of fields within the service industry,
including hotels, resorts, restaurants, event planning, theme parks and others from
the tourism industry. Hospitality Management not only concerns accommodation and
food and beverage services, but it also covers areas like meetings and events, gaming,
entertainment and recreation, tourism services and visitor information.

In such a broad-based industry, career opportunities are extensive. As the hotel and
hospitality industry moves increasingly from a skill-based to a knowledge-based
industry, higher learning has become increasingly critical to opening career doors and                  I am ambitious.
helping managers to be more fully attuned to the culture, services and competitive                      Appreciating the smiles
aspects of the sector.                                                                                  and service of waiters has
                                                                                          inspired me to choose the hospitality
Hospitality Management is a vibrant, challenging and exotic career. Graduates can         industry. After my foundation
find employment in casinos, hotels, restaurants, convention centres and special event     programme in Vietnam, I'm glad I
management companies, so this programme is ideal for people who are mobile,               followed my mother's advice and
free-spirited and eager for new experiences and cultures. This major delves into          chose HELP University for my BBus
international hotel operations management, technological applications in hospitality      (Hons) degree. At HELP, you will find
management and large scale services management, as well as small business
                                                                                          purposeful, passionate and
operations.
                                                                                          supportive lecturers. I enjoyed going
Career Opportunities                         restaurants, bars, cafeterias and formal     to classes to experience the love and
• 	Hotels/Resorts/Service Apartments        dining rooms. Other responsibilities         care of the lecturers. They are always
• 	Food and Service Establishments          may also include deciding on the type        there when I needed help and they
• Recreational Services                      of service to be offered, preparing staff    guided me when I was confused and
• Casinos                                    schedules, monitoring staff performance      indecisive. They are always willing to
•	Special Events Management                and controlling the costs/inventories of     listen. I attribute my success to HELP
   Companies                                 food/beverages.                              University, the university of achievers.
• Entertainment Parks
                                                                                          I'm now working with a 5 star
                                             Food and Beverage Manager                   property in Vietnam. I thank my
• Theme Parks                                The responsibilities of a food and
• 	Transport Companies – Airlines, Cruise
                                                                                          lecturer Datin Hazarah for her advice
                                             beverage manager will be the day-to-         'Do your best in your tasks, and let
  Ships                                      day running of the food and beverage         them know you are capable'. Thank
                                             departments, budgetary controls and          you HELP University, thank you my
Jobs Related to Your Degree                  overseeing pricing and purchasing in all     wonderful lecturers, and good luck
Hotel Manager                                F&B areas, recruitment and supervision       to all of you."
Hotel managers plan and direct the           of an F&B team and the creation and
operations of hotels, resorts, motels        implementation of seasonal F&B               Le Minh Hien (Vietnam)
and similar organisations, and the           marketing strategies.                        Senior Event Manager, Bangkok
                                                                                          Marriott Marquis Queen’s Park
departments within these facilities.         Club Manager
Responsibilities would include                                                            HELP University President’s Award
                                              verall and general management
                                             O                                            2014
preparing budgets, expense control and       of clubs, including responsibility for
                                                                                          BBus (Hosp Management) First Class
scheduling/supervisory duties.               generating revenue by increasing             Hons (2010-2014), HELP University
Restaurant and Food Service Manager         membership sales, setting of targets,        Foundation in Arts (2009), HELP
Restaurant and food service managers         training, mentoring and motivating staff     University
plan and direct the operations of            and dealing with members’ queries.

                                                                                                                                     3
HOSPITALITY & TOURISM MANAGEMENT - HELP University
Customer Service Manager                     a business or organisation, assisting
The customer service manager                  in marketing campaigns and                  Assessment
is responsible for the day-to-day             overseeing media relations and internal     Most subjects follow the assessment
management of the front end, which            communications, and implementing            pattern below:
                                                                                          Continuous assessment – 40%
means ensuring the highest level of           strategies to promote the work of the
                                                                                          Final examination – 60%
customer service in the organisation.         company.                                    Total – 100%
A customer service manager is a role
model and leader, and must solve              Industrial Training                         Entry Requirement
problems, make informed decisions and         To enhance the effectiveness of             Any one of the following:
manage the department wisely in order to      classroom learning, students will also be   • HELP Foundation in Arts / Foundation
achieve maximum results.                      exposed to hands-on practical learning        in Science with a minimum CGPA score
                                              which reflects the real-life working          of 2.0 out of 4.0
PR Manager                                                                                • HELP Diploma in Business with a
A public relations manager plays an           experience. Each student will have to
                                                                                            minimum CGPA score of 2.0 out of 4.0
important role in communicating the           undergo an intensive industrial training    • 2 Cs in STPM***
company’s policy. The public relations        programme spanning 24 weeks at well-        • 2 A-Level passes
manager is the one who oversees the           known establishments in the hospitality     • 5 Bs in Senior Middle 3 (UEC)
efforts of his team in maintaining a          industry, including:                        • 5 CPU passes with a minimum average
                                              • Avani Sepang Gold Coast                   of 50%
favourable image of the company in the
                                              • The Hilton Hotel, Kuala Lumpur          • University Aggregate of 50% or ATAR
world of business.                                                                          score of at least 50 for various
                                              • Best Western Premier Dua Sentral,
                                                                                            Australian Matriculation Programmes
                                                Kuala Lumpur
Jobs Where Your Degree                                                                    • Equivalent qualification
                                              • The Dorsett Regency, Kuala Lumpur
Would Be Useful                                                                           *** The stated qualifications need to be
                                              • Mezze Restaurant, Kuala Lumpur          supported with a pass in Sejarah and
Event Manager                                 • The Andaman a Luxury Collection           Bahasa Melayu at SPM Level.
 vent management is the organisation,
E                                                 Resort, Langkawi
creation and development of festivals,        • The Pangkor Laut Resort                   Graduation Project
events, exhibitions, banqueting and           • Palace of the Golden Horses, Selangor   All students are required to complete
conferences.                                  • Double Tree by Hilton, Kuala Lumpur     a graduation project in hospitality
                                              • The Royale Bintang Damansara, Kuala     management or related areas under
Banquet Manager
                                                                                          supervision.
 he banquet manager is responsible
T                                               Lumpur
for the organisation and the smooth           • The Royale Bintang Damansara,
                                                                                          Seminars to Enhance Skills for
presentation of staff, food and facilities      Selangor
                                              • Traders Hotel, Kuala Lumpur
                                                                                          Career Success
for events held in a banquet-type                                                         Seminars covering the following areas
atmosphere.                                   • Le Meridien Hotel, Kuala Lumpur         will be conducted and all students are
                                              • Le Meridien Hotel, Sabah                required to attend (at no additional cost).
Sales and Marketing Manager
                                              • Grand Seasons Hotel, Kuala Lumpur       Although these seminars do not count
 ales and marketing managers are hired
S
                                              • St. Regis, Langkawi                     as credit towards graduation, all HELP
and employed by various industries;
                                              • InterContinental, Kuala Lumpur          graduates must be trained in these
commerce, wholesale and retail                                                            essential skills:
companies, as well as in government and       Special Focus Subjects                      • Resolving Conflict
marketing and public relations firms.         • Hotel Management Operations              • Negotiation
                                              • Hotel Management Technology              • Interpersonal Dynamics
Spa Manager
                                                 Applications                             • Team Building
 pa managers are in charge of the spas
S
                                              • Hospitality Small Business Operations
that can be found in a variety of locations
                                              • Leadership and Management in the         Intakes
and settings, such as health clubs, cruise                                                January, March**, May, August, October**
                                                 Hospitality Industry
ships, resorts, mineral springs and hotels.
                                              • International Hotel Management           ** This intake is only applicable for those
Communications Manager                        • Services Management in the
                                                                                          entering the programme without being granted
                                                                                          any exemptions.
A communications manager leads                   Hospitality Industry
the communications department in

4
HOSPITALITY & TOURISM MANAGEMENT - HELP University
Bachelor of Business
(Hospitality Management) (Hons)                                                                                              I am glad I chose
                                                                                                                             HELP University for
Programme Details                               TRM323         Contemporary Issues in the                                    my degree
• 3-year honours programme                      		             Hospitality and Tourism Industry                    education. I made many great
• 31 subjects including a graduation project    TRM400         Graduation Project                                  friends there and I acquired a
• 14 weeks for full semester;                                                                                      deep knowledge of the
  7 weeks for half semester                     2 Elective Subjects
                                                                                                                   hospitality industry by
                                                Choose 1 elective from the following
                                                                                                                   focusing on areas like hotel
1ST YEAR                                        TRM205 Introduction to Kitchen Operations
8 compulsory subjects                           		          and Food & Beverage Services                           management, F&B, and
ACC101 Financial Accounting 1                   TRM207 Room Division Management                                    airlines operations. Being
ACC103 Management Accounting 1                  ITC391	Business Analytics for Decision                            selected by Hilton KL for my
ECO101 	Principles of Microeconomics                       Making (strongly recommended)                          internship was one of the
ITC101 	Information Technology for Business   1 free elective from Year 2 or Year 3                              most important periods for
 LAW101 Business Law                                                                                               me to get to the core of this
 MKT101 Principles of Marketing                 5 Compulsory MPU Subjects                                          industry, especially in the
 QBM101 Business Statistics                                                                                        Front Office, F&B and
                                                MPU1 (Choose 2)
 TRM101 Principles of Management for
                                                MPU3113 	Hubungan Etnik (Malaysian students)                      housekeeping. Now I can
 		       Hospitality and Tourism
                                                MPU3123	Tamadun Islam dan Tamadun Asia                            handle front desk work with
                                                          (Malaysian students)                                     confidence. The lecturers
2ND YEAR & 3RD YEAR
                                                MPU3143	Bahasa Melayu Komunikasi 2                                made it fun to attend classes
16 compulsory subjects
                                                          (International students)                                 and there were so many
FIN201   Business Finance
                                                MPU3173	Pengajian Malaysia 3 (International
MGT204 Asian Entrepreneurship & Innovation                                                                         activities to enjoy, eg World
                                                          students)
TRM200 Introduction to Tourism, Leisure &                                                                          Tourism Day, field trips, visits
		       Hospitality Management                 MPU2 (Choose 1)                                                    and guest lectures. I am
TRM202 Organisational Behaviour for Service     MPU3213 Bahasa Kebangsaan A*                                       proud to be a graduate of
		       Industry                               MPU3233 Leadership in Business                                     HELP University.”
TRM204 Human Resource Management for            * For Malaysian students without a credit in SPM Bahasa Melayu.
		       the Hospitality and Tourism Industry
                                                MPU3 (Choose 1)
TRM211 Hotel Operation Management
                                                MPU3313	Comparative Ethics for Malaysia
TRM213 Hospitality Small Business Operations
                                                MPU3323 Malaysian Constitution
TRM214 Accommodation Operation
                                                MPU3333	Malaysian Digital Transformation
		       Management
                                                MPU3343	Career Pathways in the field of
TRM304 Research Methodology for Hospitality
                                                         Behavioural Sciences in Malaysia
		       Industry
                                                MPU3353	Personal Financial Planning in
TRM305 Leadership & Management in
                                                         Malaysia                                                  Min Kuo-Hui (Taiwan)
		       Hospitality Industry                                                                                      HELP Bachelor of Business
                                                MPU3373 Goods & Services Tax in Malaysia
TRM312 Services Management in Hospitality                                                                          (Hons) Hospitality
TRM313 Culinary and Restaurant Management       MPU4 (Choose 1)                                                    Management
TRM320 Industry Placement Practicum             MPU3412 Co-curriculum - Sports 2                                   After graduating, Min Kuo-Hui
TRM321 Strategic Customer Care in               MPU3422	Co-curriculum - Community Service 2                       joined the prestigious Mandarin
		       Hospitality & Tourism                  MPU3432	Co-curriculum - Event Management 2                        Oriental Hotel, Taipei.

                                                                                                                                               5
HOSPITALITY & TOURISM MANAGEMENT - HELP University
Bachelor of Tourism
                                                  Management (Hons)
                                                  KPT/JPS (R/812/6/0113) (A10692) 02/20

                                                  Tourism – the World’s                    grasp of concepts and perspectives
                                                  Foremost Industry                        in the tourism industry, who are able
                                                  Tourism is the world’s biggest           to source, analyse and critically
                                                  and fastest growing industry. The        evaluate information on physical
                                                  travel and hospitality industry today    features, attractions and the impact
                                                  constitutes 10% of the world’s GDP       of events on the environment. The
                                                  and accounts for 10% of global           programme is developed to be
                                                  employment levels, while in most         industry focused so that graduates
    Cecilia Harjadan                                                                       can function effectively as active
    President's Award 2016 (HELP University)      developed countries tourism
    Outstanding Student Award (Atma Jaya          comprises 10% of overall exports.        professionals and are able to
    University, Indonesia)                        It is a major source of foreign          promote tourism at different levels –
    Best Student Award 2008 (St.                                                           local and worldwide.
    Christophorus 1 High School)                  exchange earning and employment.

    · HELP Bachelor of Tourism                    Tourism sustains many economies          Areas of Specialisation
      Management (Hons)                                                                    • Travel Management
    · Diploma of Tour & Travel Management
                                                  because of the revenue generated
      (Hons) (Atma Jaya University)               by the consumption of goods and          • Event Management
    · High School (St. Christophorus)             services by tourists, the taxes levied   • Recreation Management
                                                  on businesses and the limitless          • Entertainment Management
                My aunty in KL recommended        employment opportunities in all
                HELP as she thinks it is one of   sectors of the tourism industry.         Our Competitive
     the best universities around. Studying       It generates enormous wealth             Advantage
     hospitality and tourism management at                                                 • Specialisation of programmes
                                                  and growth because it stimulates
     HELP is a great choice if you wish to                                                 • International lecturers
     transfer to Australia. The knowledge,        and impacts many sectors of the
     advice and the extensive presentation        economy.                                 • New modern facilities
     skills I learnt at HELP made me confident                                             • Internship at exclusive leading
     and prepared to do well in The University    The hospitality and tourism                 establishments and destinations
     of Queensland. I want to operate a home      industries are very people oriented.     • Special seminars to enhance
     stay in the future and I believe that                                                    career prospects
     studying hospitality and tourism             If interacting with new people is
     management will equip me with the            what you love and you take pride
     strategies and methods to run such an        in making people happy, then this        Career Opportunities
     operation.”                                  could be your career choice.             Tourism as a career offers
                                                                                           many opportunities. It provides
                                                  The HELP Bachelor of                     employment to millions of people
                                                  Tourism Management                       directly and indirectly. This industry
                                                  (Hons)                                   has enormous scope and is growing
     Wen Li-Chu (Taiwan)                          The Bachelor of Tourism                  and generating jobs for qualified job
     HELP Bachelor of Tourism                     Management (Hons) offered by             seekers. The industry has something
     Management (Hons)                                                                     to offer for almost everyone and can
     Completing her degree at The University of   HELP University is designed to
     Queensland.                                  produce graduates with an in-depth       absorb people with diverse skills.

6
HOSPITALITY & TOURISM MANAGEMENT - HELP University
Areas of Employment                        Tourism Officer
• Travel Agencies                          Develops and promotes tourism in
                                           order to attract visitors and produce      Programme Details
• Incentive Travel
                                           economic benefits for a particular         • 3-year honours programme
• Transport Organisations
                                           region or site.                            • 33 subjects including an
• Government Tourism Departments
                                                                                        undergraduate tourism project
• Event Management                         Tourism Consultant
                                                                                      • 14 weeks for full semester;
• International Hotels and Resorts         Provides specialist management and
                                                                                        7 weeks for half semester
• Casinos                                  development services to a tourist
• Amusement Parks, Theme Parks,           attraction area or tourist area.
                                                                                      Industrial Training
   Nature Reserves
                                                                                      To enhance the effectiveness of
• Airlines                                 Jobs Where Your Degree                     classroom learning, students will also
• Airports                                 Would Be Useful                            be exposed to hands-on practical
• Cruise Ships                             Hotel Manager                              learning which reflects the real-life
• Marketing                                Responsible for the management of a        working experience. Each student
                                           hotel and its staff, including planning,   will have to undergo an intensive
Jobs Directly Related to                   organising and directing hotel             industrial training programme
Your Degree                                services, such as front of the house,      spanning 24 weeks at well known
Travel Agency Manager                      banqueting and housekeeping.               establishments in the tourism
Usually works from a retail outlet,        Customer Service Manager                   industry.
offering consumer or business travel       Ensures that a company satisfies
products and may be involved in            customer needs, which might involve        Multiple Learning and
sales development, staff and financial     managing a team of customer services       Experiential Paths for
management, and daily operational          staff, creating customer service           Students of Tourism
management.                                policies or dealing with customers         Management
Travel Agency Consultant                   face to face.                              • Guest lecture series by leading
Promotes and sells holidays and/or         Outdoor Pursuits Manager                      professionals to introduce the
business travel products, usually from     Manages a centre providing facilities         practice of the tourism and
a retail outlet.                           and instruction in a range of                 hospitality industry in Malaysia and
Tourist Information Centre Manager         outdoor activities, such as climbing,         in the world.
Manages all aspects of the tourist         mountaineering and water sports.           • Workshops on hypothetical
information centre or visitor centre,      Event Organiser                               company case studies, with
providing information to the public        A range of events, such as festivals,         preparation of business reports at
and local businesses about visitor         concerts, conferences, promotional            the end.
attractions, events, accommodation,        launches or exhibitions, from              • Seminars on topical local and
transport and other facilities in the      conception through to completion.             international issues, eg How to
region or nationwide.                                                                    do Tourism Business: Locally,
                                           Marketing Executive
Tour Manager                                                                             Regionally and Globally.
                                           Plans, advertises and promotes
Organises and accompanies groups                                                      • Publishing: contact with and learn
                                           organisations and events (including
of holidaymakers on package tours                                                        from leading magazines and media
                                           those in the travel and tourism
locally and abroad from the start to the                                                 publishers in the tourism industry.
                                           industry) as well as being involved
end of their holiday.                                                                 • Promoting the school: students
                                           with public and media relations,
                                                                                         learn from and use social media
Holiday Representative                     product development, distribution,
                                                                                         networks for future application in
Looks after groups of clients on           sponsorship and research.
                                                                                         their jobs.
package holidays at holiday resorts

                                                                                                                          7
HOSPITALITY & TOURISM MANAGEMENT - HELP University
Bachelor of Tourism Management (Hons)
    1ST YEAR                                   TRM322 Sustainable Tourism                                 MPU3353	Personal Financial Planning in
    7 compulsory subjects                      		       Management                                                 Malaysia
    ACC101 Financial Accounting 1              TRM323 	Contemporary Issues in the                        MPU3373 Goods & Services Tax in
    ACC103 Management Accounting 1                      Hospitality & Tourism Industry                    		       Malaysia
    ECO101 Principles of Microeconomics        TRM410 Undergraduate Tourism Project
    LAW101 Business Law                                                                                   MPU4 (Choose 1)
    QBM101 Business Statistics                 Choose 1 elective from the following                       MPU3412 Co-curriculum – Sports 2
    TRM101 	Principles of Management for      TRM312	Services Management in                             MPU3422	Co-curriculum – Community
             Hospitality & Tourism                       Hospitality                                               Service 2
    TRM102 Tourism Marketing                   TRM314 Communication Strategies                            MPU3432	Co-curriculum – Event
                                               		        Skills                                                    Management 2
    2ND YEAR & 3RD YEAR                        TRM315 Introduction to Special Event
    20 compulsory subjects                     		        Management
    TRM201 	Introduction to Tourism &         ITC391 	Business Analytics for                             Credit Transfer to
             Travel Management
    TRM202 	Organisational Behaviour for
                                                         Decision Making (strongly
                                                         recommended)
                                                                                                           Partner Universities
             Service Industry                                                                              Australia (February & July intakes)
    TRM203 Tourism Research                    5 Compulsory MPU Subjects                                   The University of Queensland*
    		       Methodology                       MPU1 (Choose 2)                                             • Bachelor of International Hotel and
    TRM204 	Human Resource Management         MPU3113 Hubungan Etnik (Malaysian                              Tourism Management (Tourism
             for the Hospitality and Tourism   		       students)                                             Management) (1½+1½)*
             Industry                          MPU3123	Tamadun Islam dan Tamadun                          • Bachelor of International Hotel and
                                                                                                              Tourism Management (Hospitality /
    TRM213 	Hospitality Small Business                 Asia (Malaysian students)
                                                                                                              Event Management) (1½+2)*
             Operations                        MPU3143	Bahasa Melayu Komunikasi 2
    TRM220	Heritage Interpretation                     (International students)
                                                                                                           Griffith University*
                                                                                                           • Bachelor of International Tourism and
             Management                        MPU3173	Pengajian Malaysia 3                                  Hotel Management (2+1)*
    TRM221 	Tourism Management                         (International students)
                                                                                                           University of South Australia
             Technology Application                                                                        • Bachelor of Business (Tourism and
    TRM222 Intercultural Studies               MPU2 (Choose 1)                                                Event Management) (1+2) and 1½+
    TRM223 Tourism Operations                  MPU3213 Bahasa Kebangsaan A*                                   1½)
    TRM225 E-Tourism                           MPU3233 Leadership in Business
                                                                                                           New Zealand (February & July Intakes)
    TRM226 Computer Reservation                * For Malaysian students without a credit in SPM Bahasa
                                                  Melayu.                                                  •U niversity of Otago*
    		       Systems                                                                                       	Bachelor of Commerce in Tourism
    TRM227 Destination Marketing                                                                             (1+2)*
    TRM228 Special Interest Tourism            MPU3 (Choose 1)
    TRM229 International Tour Operations       MPU3313	Comparative Ethics for                             UK (September intake)
    TRM305 	Leadership & Management in                 Malaysia                                           University College Birmingham
                                               MPU3323 Malaysian Constitution                              (the degree is awarded by the
             Hospitality Industry                                                                          University of Birmingham)*
    TRM310	Internship in the Travel and       MPU3333	Malaysian Digital
                                                                                                           • BA (Hons) International Hospitality
             Tourism Industry                           Transformation
                                                                                                              and Tourism Management (2+1)*
    TRM321 	Strategic Customer Care in        MPU3343	Career Pathways in the field
             Hospitality & Tourism                      of Behavioural Sciences in                         * Please refer to the Faculty of Business, Economics and
                                                                                                              Accounting administration office and Student Placement
                                                        Malaysia                                              Centre for admission requirements.

8
Assessment                            Undergraduate Tourism
Most subjects follow the              Project
assessment pattern below:             All students are required to
Continuous assessment – 40%           complete an undergraduate
Final examination – 60%               tourism project under
Total – 100%                          supervision.

Entry Requirement                     Seminars to Enhance
Any one of the following:             Skills for Career
• HELP Foundation in Arts /
       Foundation in Science with     Success
       a minimum CGPA score of        Seminars covering the following
       2.0 out of 4.0                 areas will be conducted and all
• HELP Diploma in Business            students are required to attend
       with a minimum CGPA score      (at no additional cost). Although
       of 2.0 out of 4.0              these seminars do not count as
• 2 Cs in STPM***                    credit towards graduation, all            MATTA President Datuk Mohd Khalid Harun with HELP
 • 2 A-Level passes                  HELP graduates must be trained            President Datuk Dr Paul Chan after signing an MOU that allows
                                      in these essential skills:                the School’s students to intern at MATTA events.
  • 5 Bs in Senior Middle 3 (UEC)
   • 5 CPU passes with a             • Resolving Conflicts
       minimum average of 50%         • Negotiation
    • University Aggregate of 50%    • Interpersonal Dynamics
       or ATAR score of at least 50   • Team Building
       for various Australian
       Matriculation Programs         Intakes
     • Equivalent qualification       January, March**, May, August,
                                      October**
*** The stated qualifications
need to be supported with a pass      ** This intake is only applicable for
in Sejarah and Bahasa Melayu at       those entering the program without
SPM Level.                            being granted any exemptions.

                                                                                Chai Sze Lin, Class of 2012
Student Activities - The HELP Tour Club                                         HELP BBus (Hospitality Management) First Class Honours

The HELP Tour Club was established to encourage a closer community
among the students within the School of Hospitality and Tourism through
student-based activities.
HELP Tour Club Evening
An evening to promote the importance of the HELP Tour Club, present the
culture of travel, tourism and hospitality for both operators and customers,
and introduce the tourism protocol, hospitality culture and dining etiquette.
HELP F&B Fiesta
Promoting the culture of beverages and methods of serving from different
countries and societies, and connecting representatives from beverage
production and preparation companies with students and consumers.
HELP World Tourism Day                                                          Darma Sucipto
                                                                                • HELP Bachelor of Tourism Management programme
Highlighting the quality of students’ achievements and projects, promoting      • Member of HELP's MAPCU Championship-winning
the School's education programmes, connecting the representatives from            badminton team (twice)
tourism companies and associations with students and teachers, and              • Badminton coach and owner of a badminton training
                                                                                  school
celebrating the culture and spirit of tourism as a global phenomenon.

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1	Students visit to Kuala Gandah
    Elephant Sanctuary.
2	Student participants and judges at
    the 4th International Waiters Race
    2016.                                 1
3	Student internship at Diethelm.
4 Hospitality internship at the
    Intercontinental Hotel KL.
5 Students participated and coordinated
    the PATA Career Fair '16
6 Students participating in a one-day
    workshop organised by MyCEB.
7	KL Heritage Walk as part of the       2   3
    students' assignment.
8 Student internship at Hilton Kuala
    Lumpur.
9 Lecturers and students visited
    Avani Sepang Gold Coast as part
    of their assignment.
10 5 DAYS 4 NIGHTS International
    study tour to Bali.
11	Hilton Worldwide Malaysia Talent      4   5
    Cup 2016 sales pitch presentation
    and the winners.
12 Students internship at Grand Hyatt,
    KL, with their training manager.
13	World Tourism Day Celebration
    2014 with the theme ‘Tourism and
    Community Development’ at HELP
    University.
14 Students trip to Langkawi as part
    of their module.

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START
YOUR
CAREER
WITH
LEADING
HOTELS                 Avani Sepang Gold Coast

AND
RESORTS Hilton Kuala Lumpur
        JW Marriot Kuala Lumpur
The HELP
Hospitality
                      Mandarin Oriental Kuala Lumpur
Programme offers
the unique
                      St Regis Langkawi Istana Hotel
                                        Kuala Lumpur
opportunity for you   Intercontinental Kuala Lumpur
to secure
internships and       Grand Hyatt Traders Kuala Lumpur
full-time
employment at Five
                      Kuala Lumpur Genting Malaysia
Star and leading      Avani Sepang Sunway Lagoon
Hotels and            Gold Coast Avillion Port Dickson
Resorts. Students
have the option to    Pullman Hotel Kuala Lumpur
do a paid             Doubletree by Hilton Kuala Lumpur
internship abroad.
                      Dorsett Grand Subang Eastin Hotel
                                           Kuala Lumpur
                      Swiss-Garden International Hotels, Resorts and Inns
ACADEMIC TEAM
             James Ng Kian Seng                  Service Entrepreneurship. Throughout his                      VISITING PROFESSOR
             Post Grad Cert (Bus), MBA           career as a trainer, Hairul has trained many
             (Southern Queensland)               good talents in both local and international                  Professor Dr Andjelko Simic
             Head, School of Hospitality and     F&B and Culinaire Competitions since 2000.                    Dip Econ (Belgrade), Grad Dip
             Tourism                                                                                           Econ (Novi Sad, Subotica),
             James' career with the air travel                Rajesvare Rada                                   MEcon, PhD (Belgrade)
and tourism industry spanned close to 30                      MSc Int Tourism & Hosp Mgmt
years; having worked with Malaysia Airlines,                  (Toulouse), BSc Tourism Mgmt
British Airways, Abacus, International Air                    (Toulouse)
Transport Association, Galileo and Amadeus.                   Senior Lecturer                      OTHER TEACHING STAFF
His part-time teaching of tourism and                         Rajesvare has worked with
marketing subjects with various private          international travel and tour agencies            Senior Lecturers
institutions would later progress to senior      including Air France, Reliance Travel, and for    Dr Ang Eng Sieng
management role with two foreign branch          events like the Malaysian Formula 1 Grand         BA (Socio) (Winnipeg), MBA (Mgt)
campuses in Malaysia.                            Prix. She has over 10 years of experience in      (Oklahoma City), PhD (Bulacan)
                                                 teaching tourism and event management
             Abd Azis Bin Abd Majid              subjects in local universities.                   Dr Kishen Tulsidas Adnani
             Dip in Hotel and Catering Mgmt                                                        BSc (Comp Sc) Hons (UPM),
             (ITM), BBA (Travel Industry                      Muhamad Syahir bin Muhamad           MBA (Nottingham Trend),
             Mgmt) (Hawaii),                                  Stamam                               DBA (HELP University)
             MA (Edu & Human Dev)                             Master in Hospitality                Dr Ooi Kok Kee
             (George Washington)                              Management (UiTM);                   BA (Psych), MBA (Strathclyde),
Senior Lecturer                                               BSc (Hons) Hotel Management          DBA (UniSA)
Azis has more than 35 years experience in                     (UiTM); Diploma Hotel                Dr Wong Siew Chin
hospitality and tourism education. He            Management (UiTM); Certificate in Bakery          BEcon Hons (UUM), MBA (Malaya),
served 12 years as the Dean of the Faculty of    (CIAST)                                           PhD (HRD) (UPM)
Hotel and Tourism Mgmt, Universiti               Lecturer
Technologi MARA, Malaysia. He was in the         Mr. Muhamad Syahir has more than 8 years          Mr Gooi Chee San
executive committee of PATA Malaysia             of experience in teaching hospitality related     CertEd, ACMA (UK), MBA (Fin) (UPM),
Chapter, TEAM (Tourism Educators                 subjects. Throughout his teaching career, he      CA (M), CGMA
Association Malaysia) and one of the             has been actively involved in curriculum          Mr Harkiranpal Singh a/l Karpal Singh
founding member of ITSA (International           planning and development of hospitality           LLB Hons (London), MBA (Leicester),
Tourism Studies Association). Azis also          related modules. Besides, he is also              LLM (UM)
served as the Vice President of the              aggressively participating in hospitality         Mr K Chandra Sakaran a/l Kanan
Malaysian Sports Tourism Council, Malaysia.      research conference. Some of his research         BEcon (Agr & Res Econ) (UKM),
He has presented and chaired in various          has been published in numerous of
                                                                                                   MTech Mgmt (HR Dev) (UTM)
conferences locally and internationally. As an   conference proceeding and research journal
academician and a researcher, he also            publication such as Current Issue in              Ms Liew Huey Min
provides consultancy services to various         Hospitality and Tourism “Research and             BBA (Hons) (UPM), MBA (Finance)
government agencies such as Tourism              Innovation” and Journal of Techno Social.         (Malaya)
Malaysia, MARA and LKIM.                         Currently, he is pursuing his PhD in the area     Mr Selvanadan Muniappan
                                                 of technology application in hospitality          BCom (Acct) (Madras), CIMA (UK),
            Hairul Hisam Bin Bujang, CHT®        industry.                                         MBA (Hull), MPhil (Middlesex)
            Master in Hospitality
            Management (UiTM);                                Lucy Valentine Eruthayam             Mr Steven Toh Choon Yoong
            BSc (Hons) Foodservice                            Dip Training & Dev (Malaya),         BComm (Acct) (Distinction) (USQ),
            Management (UiTM); Diploma                        MA (Bournemouth), Assoc Dip          MBA (Distinction) (Heriot-Watt),
            in Chef Training (ITM)                            (TESOL) (LTTC)                       CPA Australia, CA (M)
Senior Lecturer                                               Lecturer
Hairul Hisam’s specialisation is in Food &                    Lucy has over 30 years of            Lecturers
Beverage Management. He has extensive            experience of the tourism industry. She           Dr Hemalata a/p Alagan
experiences in restaurant operations and         worked in Malaysia Airlines in marketing and      BCompSc (USM), MEd (OUM)
service management. Hairul is one of the         training, and now conducts training programs
                                                                                                   Pn Norzan Abdullah
Associate Members of the Malaysian Food          for travel agents. She was one of the three
                                                                                                   BA (Malay Studies) Hons (UM),
& Beverage Executive Association (MFBEA)         Master Trainers selected by the Ministry of
                                                                                                   MPPA (Wisconsin), MBA (UUM),
and has conducted various short training         Tourism to conduct training for frontline staff
                                                                                                   Professional Diploma in HRM (MIHRM)
courses for corporate and government             throughout Malaysia. Lucy is an accredited
sectors, such as Executive Certificate in        trainer with the Ministry of Tourism. She is
Banquet and Conference Management,               also an accredited coach in communication.
Professional Dining Etiquette and Food

                                                                                                                                           13
THE NEW BUSINESS
                                                                                ANALYTICS AND
                                                                                TECHNOLOGY INNOVATION
                                                                                CENTRE, SUBANG 2
                                                                                Actualising
                                                                                HELP University's
                                                                                transformation into a
                                                                                Digital University
                                                                                (completion end 2019)

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HELP University Sdn Bhd (Co No: 84963-D) Registration No: JPT/BPP(D)1000-701/507 DU028(W)
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Tel: 03-2716 2000 Fax: 03-2095 7100 Email: marketing@help.edu.my
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