Tulane University Freeman School of Business
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Tulane University
Freeman School of Business
RECRUITMENT AND SCHOLARSHIPS/FELLOWSHIPS
What programs and initiatives has your school found successful in the recruitment of minority and/or female students?
As part of the admissions process, the Freeman School seeks to recruit an incoming MBA class that reflects a well-rounded balance of students that
is diverse in both gender and race.
Frequently, the Freeman School’s student organizations hold informational and social activities that current undergraduate students are encouraged to
attend. The events serve as an excellent opportunity for undergraduate students to network with current MBA students and learn more about the
Freeman School’s many graduate programs. As part of Tulane University’s larger organization, the office of multicultural affairs also hosts a number
of events throughout the academic year during for minority students.
The Freeman School at Tulane hosts information sessions every month highlighting both the part-time MBA (PMBA) and the executive MBA programs
which are specifically designed for working professionals in the community. The two programs are advertised through various media outlets and
encourage applicants from the greater New Orleans area to consider pursuing a Tulane MBA. New Orleans’ rich culture and diverse population
combined with Tulane University’s central location make the Freeman MBA an ideal choice for many minority professional wishing to obtain an MBA.
Please describe any scholarship and/or fellowship opportunities for minority and/or female students attending your school.
The Freeman School at Tulane has several endowed scholarships for minority students only. Each of these endowed scholarships has a specific
qualification criteria outline, and business school students are eligible. Endowed scholarship awards range in amount from several hundred to several
thousand dollars annually. In addition, the Freeman School regularly circulates to currently enrolled students via email or printed notice information
regarding specific outside scholarship opportunities for minority students. One of the Freeman School’s first year MBA students who is a minority
female was selected as the 2008-2009 recipient of the William G. McGowan Scholarship which included a cash award for a portion of tuition costs for
the year.
Name of fellowship program: Aldrich Fellowship
Number of fellowships awarded: 82
Deadline for application: The deadline for admission is March 15th; however, the Freeman School continues reviewing student applications
on a rolling basis through the summer and continues to offer merit-based fellowship awards up to the start of the MBA program.
The Freeman School offers fellowship funds as a percentage of the total cost of tuition and the university’s mandatory academic services support fee.
The percentage of fellowship offered for tuition and this one fee is awarded in the following percentage amounts: 25, 40, 50, 60, 75, 80 or 100 percent.
At the point of submission of a complete application for admission to the Freeman School at Tulane, prospective student files are also reviewed for
eligibility for a merit-based fellowship. Freeman fellowships are valid for the duration of the two-year MBA program and are automatically renewed in
the second year based on completion of 30 credit hours in the first year and maintenance of a minimum 3.3 cumulative grade point average.
PROMINENT ALUMNI/FACULTY
Please provide information about prominent minority faculty members at your school.
Carmen Weigelt, assistant professor of strategic management
Carmen Weigelt, assistant professor of strategic management, received her PhD from the Fuqua School of Business at Duke University in 2003 and
her MBA from the University of Massachusetts at Amherst in 1997. Prior to joining the Freeman School, she served as assistant professor of
management at the Jesse H. Jones Graduate School of Management at Rice University. Her research focuses on firm capabilities, outsourcing,
innovation and acquisition performance.
Harish Sujan, professor of marketing
Harish Sujan, professor of marketing, interests focus on the study of development of intelligence in sales, with intelligence defined to include practical
and emotional intelligence. Mr. Sujan’s studies also focus on the understanding the development of consumer intelligence, how consumers’ motivation
affects their performance and well-being. Mr. Sujan has published extensively, and has had his work included in the Journal of Consumer Psychology,
Sales Management Simulation, and was awarded Best Paper of the Year by the Journal of Personal Selling and Sales Management. His article,
“Knowledge, Motivation and Adaptive Behavior: A Framework for Improving Selling Effectiveness,” ranked No. 5 among the 10 best papers in sales in
the 20th century at the American Marketing Association Conference in August 2001.
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Please provide information about prominent minority alumni from your school.
David Morris, MBA 1994, founder and managing director, Oracle Capital Partners
Founder and managing director of Oracle Capital Partners, has been named one of the “Top 50 Under 50” by Diversity MBA Magazine. The Top 50
Under 50 highlights successful young African-Americans in the corporate world. The executives featured on the list were selected based on position,
budgetary responsibility, community service and the MBA degrees they hold. “It makes us proud to know that corporations find value in diversity and
are willing to recognize their top talent for the great contributions they make to their bottom line,” said Pamela McElvane, publisher and CEO. “This
confirms that diversity in the workplace is fiscally beneficial.” Oracle Capital Partners is a $20 million private equity company that focuses on investing
in emerging domestic market firms. The company, based in Detroit, is the first venture capital firm in Michigan to target businesses that are managed
and/or controlled by ethnic minorities.
Prior to founding Oracle Capital Partners, Morris was an investment banker with UBA Warburg, focusing on mergers and acquisitions in the firm’s New
York and Tokyo offices. He also served as an assistant vice president in the corporate banking group of AmSouth Bank and as a banking officer at
Hibernia National Bank. Morris began his banking career at First Commerce Corp.
Dan Packer, MBA 1998, former chief executice officer, Entergy New Orleans
From a humble beginning in segregated Alabama, Daniel Packer rose to become the first African-American to manage a nuclear power plant. Mr.
Packer went on to serve as CEO of Entergy New Orleans and landed on Black Enterprise’s 2005 list of most powerful African-American executives.
During his ascent up the corporate ladder, Mr. Packer developed a reputation as both a compassionate leader and levelheaded negotiator. He also
became a role model. “He was making a name for himself outside of athletics or entertainment,” an African-American executive told New Orleans City
Business. “Given our culture, that becomes increasingly significant as time goes on.” Mr. Packer has held several high-profile memberships including
the American Association of Blacks in Energy, president emeritus; the NFL Stadium Advisory Commission, chairman, 2001; the New Orleans Regional
Chamber of Commerce, chairman, 2001; the New Orleans Aviation Board, chairman, 2002; and the Bring New Orleans Back Commission, member,
2005 to present. Mr. Packer has also received the YMCA, Black Achievement Award, 1988; Tulane University, Weiss Award, 2001; Boy Scouts of
America, Southeast Louisiana Council, Whitney Young Service Award, 2004.
C. Ray Nagin, MBA 1994, mayor, New Orleans
Mayor Ray Nagin received his MBA from Tulane University in 1994. Mr. Nagin won the New Orleans mayoral election in May 2002, in spite of never
holding a previous elected office and was the first mayor in 60 years to do so. Before his election as mayor of New Orleans in 2002, Mr. Nagin was a
vice president and general manager at Cox Communications, a cable company and subsidiary of Cox Enterprises. Under Mayor Nagin’s leadership,
Hollywood South was created and New Orleans became the second city behind Hollywood for film production, bringing in nearly a half-billion dollars
in the last few years. During Mayor Nagin’s first term, New Orleans enjoyed billions in construction activity, a red-hot real estate market and boom in
large-scale real estate commitments such as the highly anticipated Trump Tower, a 68-story five-star condo/hotel.
Mayor Nagin also developed a multimillion-dollar housing plan to help city employees, single mothers and low- and moderate-income citizens become
homeowners. The city pioneered with HUD an innovative program where first-time home buyers could utilize Section 8 certificates that qualified as
mortgage payments. These tactics were so successful that 37,000 people were removed from the poverty rolls during the first three years of Mayor
Nagin’s first term in office.
Please provide information about prominent female faculty members at your school.
Laura B. Cardinal, associate professor
Laura B. Cardinal, associate professor, received her BA magna cum laude and her PhD in business administration from the University of Texas at
Austin. Ms. Cardinal has received numerous awards and honors including the Michael H. Mescon Best Empirical Paper Award in 2006. Ms. Cardinal
has published work in a number of journals including Academy of Management Journal, Organization Science, Journal of Knowledge Management,
Strategic Management Journal and the Journal of Accounting and Economics and is on the editorial board of both Organization Science and Strategic
Management Journal. In addition to her published articles, Ms. Cardinal co-authored New Directions in Theory and Research. Ms. Cardinal teaches
a number of courses including Strategic Management, Management of Technology and Innovation and Environment, Society, Capitalism. Ms. Cardinal
is currently the director of the Freeman School’s Burkenroad Institute and serves on a number of the Freeman School’s committees as well as the
Tulane University’s senate committee for student affairs. Ms. Cardinal is the Freeman School’s representative to the faculty senate. In addition, Ms.
Cardinal has made numerous presentations at both domestic and international conferences.
Mita Sujan, Malcolm Woldenberg Chair of Marketing
Mita Sujan is the Malcom Woldenberg Chair of Marketing in the Freeman School at Tulane and teaches several courses in consumer behavior and
marketing. Ms. Sujan’s paper “Knowledge, Motivation and Adaptive Behavior: A Framework for Improving Selling Effectiveness” was ranked as one of
the five best sales articles of the 20th century by the American Marketing Association. According to a recent study co-authored by Ms. Sujan and
Kirsten A. Passyn, “Guilt is more effective than hope or fear in persuading people to undertake self-protective measures such as eating better or wearing
sunscreen.” To arrive at their conclusions, Sujan and Passyn, a management and marketing professor at Salisbury University, conducted field
experiments with approximately 500 college students, examining behaviors such as getting vaccinated for a campus outbreak of meningitis, using
sunscreen and eating more high-fiber foods. The study was published in the March 2006 issue of The Journal of Consumer Research.
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Adrienne Colella, professor and chair of doctoral studies and research
Adrienne Colella, professor and chair of doctoral studies and research, has published extensively including Discrimination at work: The psychological
and organizational basis, Lawrence Erlbaum Associates, Inc., 2005 and Organizational behavior: a strategic approach, Wiley, 2006. In addition to her
two monographs, Ms. Colella has published numerous book chapters and articles appearing in Academy of Management Review, Journal of Applied
Social Psychology and Human Resources Management Review among others. Ms. Colella also holds several research grants in the area of disabilities
in the workplace.
Please provide information about prominent alumnae from your school.
Cheryl Kauhane Lupenui, MBA 1991, chief executive officer, YWCA
Cheryl Lupenui became the youngest chief executive officer ever of the YWCA of Oahu and the first Native Hawaiian to head that organization. Using
her business acumen and community passion, she worked to invigorate the nonprofit’s mission of empowering women and eliminating racism. Ms.
Lupenui’s work outside the YWCA, particularly on behalf of Native Hawaiians, is exemplary.
Yvette Jones, MBA 1995, chief operating officer and senior vice president for external affairs, Tulane University
As COO and senior vice president for external affairs, Yvette Jones is responsible for providing leadership and essential resources for policy direction
for Tulane University. She oversees several departments including institutional development, strategic and campus planning, university
communications, government relations, institutional research, board telations, technology transfer and business development, human resources and
information technology. Jones is directly responsible for guiding the university to raise $700 million for endowment, capital and other programmatic
purposes.
Robin Peppe Sterneck, MBA 1982, head of commercial insurance, Swiss Reinsurance Company
Robin Sterneck has held several leadership positions at GE Insurance Solutions before the unit was acquired by Swiss Reinsurance Company. As head
of Swiss Reinsurance’s commercial insurance segment, Ms. Sterneck leads the strategy and operations of the $1 billion unit, which includes small-
business workers’ compensation, programs and general binding authorities, excess and surplus lines insurance, agents and lawyers professional
liability and the medical expense group product lines. Ms. Sterneck also serves as president of Coregis Insurance Company, Westport Insurance
Corporation and First Specialty Corporation.
ORGANIZATIONS AND STUDENT LIFE
Please provide information on your school diversity student and alumni organizations.
Black MBA Association
The purpose of Tulane’s Black MBA Association is to facilitate awareness and learning of issues affecting minorities in business and academia. This
group sponsors lectures and community service programs and offers opportunities in career development. Membership is open to MBA, master’s of
accounting, master’s of finance, PhD and undergraduate students.
Tulane’s chapter of the National Association of Women MBAs (NAWMBA)
The purpose of Tulane’s chapter of the National Association of Women MBAs, formerly Graduate Women in Business, is to enhance the experience of
women in the MBA program; to increase the number of women in the Freeman School; to promote women in business through community, educational
and service projects; to develop women as leaders; to build a strong network of MBAs; to participate in the national conference; and to support the
goals of NAWMBA.
Please also provide information on any programs, including on-campus and universitywide programs in which MBA students participate that focus on
issues related to women or minorities.
Office of multicultural affairs
www.oma.tulane.edu
The office of multicultural affairs provides programs and support services that not only address the unique needs and concerns of African-American,
Asian/Pacific Islander-American, Hispanic/Latino/Mexican-American and American Indian students, but also serves as a mechanism to promote
equality and diversity throughout the university. Programs and activities sponsored by this office are directed at fostering personal growth, cultural/racial
awareness and positive interactions within the larger campus environment. The office of multicultural affairs works hand in hand with academic
divisions and other support services to integrate multiethnic students and empower them to be active participants in the Tulane community. Most
multiethnic and international student organizations are advised through this office. For more information, call (504) 865-5181 or go to
www.oma.tulane.edu.
Please provide information on any institutes and/or related programs that focus on diversity.
Amistad Research Center
The Amistad Research Center’s ties to the American Missionary Association (AMA) can be traced to the AMA’s roots in the coalition of abolitionists who
came to the defense of the Africans. Under the banner of the Amistad Defense Committee, abolitionists and attorneys, with help from former President
John Quincy Adams, took the case to the United States Supreme Court, which ruled that the Africans were free. The Amistad Committee evolved into
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the interracial AMA, which since then has been in the forefront of the fight for freedom and justice. The AMA founded hundreds of abolitionist and
anti-caste churches and schools among African-Americans, Native Americans, Puerto Ricans, Appalachian whites, Asian-Americans and Mexican-
Americans. Distinguished colleges and universities that emerged from these efforts include: Atlanta, Berea, Dillard, Fisk, Hampton, Houston-Tillotson,
LeMoyne-Owen, Piedmont, Talladega and Tougaloo.
Newcomb College Institute
The Newcomb College Institute is an academic and cocurricular home for all undergraduate women on the Tulane University campus. As the role of
women’s education is defined for this generation of students, the institute challenges the community to imagine an equitable world in which the
complex contributions of women to society are of equal value to those of men. The Newcomb College Institute is dedicated to fostering an awareness
of the local and global conditions of women in society. Currently the Newcomb Foundation funds students pursuing global scholarly projects in
Singapore, Japan, South Africa, Brazil and Ecuador and local rebuilding projects in New Orleans through the Newcomb Neighbors and Sophie the
Riveter initiatives. The institute’s summits, leadership symposia, research fellowships, publications and courses lead women forward through their four
years of undergraduate education by developing programming that honors and perpetuates the legacy of Newcomb College.
Partnership for the Transformation of Urban Communities (PTUC)
The focus of the Partnership for the Transformation of Urban Communities is to facilitate the building of healthy and sustainable communities locally,
regionally and throughout the world. The institute sponsors educational programs, generates research initiatives and produces activities of national
and international relevance, many of which emanate from the Hurricane Katrina experience. PTUC significantly expands the complexity of the issues
with which the university can engage and it creates a context from which Tulane can provide leadership both in rebuilding New Orleans and in building
a better future for people everywhere. PTUC draws upon the expertise of the university’s entire faculty, especially those in social work, architecture
and the social sciences in the School of Liberal Arts. The Institute also collaborates with the Tulane Center for Public Service, a new unit charged with
centralizing and expanding the scope of public service at the university. The Institute for the Study of Race and Poverty (ISRP), funded by the Ford
Foundation, facilitates and promotes social justice particularly for persons of color and the disadvantaged through research, education, policy and
advocacy.
Southern Institute
Based at Tulane University, the Southern Institute is a nonprofit race relations center dedicated to improving ethnic relations in the Deep South through
tolerance education and communications training. Founded in 1993, the Southern Institute’s programs help young people understand the causes and
consequences of prejudice by examining the past. For the adult community, the Southern Institute offers a highly acclaimed cross-cultural
communication workshop that enables participants to understand and work effectively with people from different cultures. At the heart of the Southern
Institute’s work is the conviction that history compels us to speak out against racism in all forms or pay dearly for our indifference. In the area of
tolerance and Holocaust education alone, the Southern Institute has provided training to more than 3,600 teachers from 800 schools in Alabama,
Florida, Louisiana and Texas.
Please describe any off-campus resources, activities, programs and/or organizations that may be of interest to minority or female students.
TABA Community Service Program
The TABA Community Service program is a volunteer service program that links Freeman School students with local not-for-profit organizations and
disadvantaged businesses in need of business consulting services. Alumni serve as advisers to student teams performing the pro bono projects and
assist in identifying and recruiting organizations to participate in the program. Students can earn certificates at graduation for 25 hours of service.
Previous recipients of assistance through this program include: American Red Cross, Audubon Institute, Bureau of Governmental Research, Junior
Achievement and the Louisiana SPCA.
Tulane Social Entrepreneur of the Year Award
In recognition of individuals who support for-profit and not-for-profit entrepreneurial initiatives that improve our community. Past recipients include
2007: George Cloutier of American Management Services
2005: Charlotte C. Cunliffe of Greater New Orleans Data Center
2004: Laura Maloney, Louisiana SPCA
2003: Lauren Anderson, Neighborhood Housing Services of New Orleans
2002: Lina Alfieri Stern, IDA Collaborative of Louisiana
IDEACorps
The Idea Village and Tulane University formed IDEAcorps, a Peace Corps-like initiative for civic- and business-minded college students and graduates.
A generous $20,000 donation from George Cloutier seeded the idea that originally developed in Professor John Elstrott’s Rebuild New Orleans class,
at the A.B. Freeman School of Business at Tulane University. In July 2006, IDEACorps officially launched with a $150,000 grant from the Louisiana
Disaster Recovery Foundation which was provided to distribute $100,000 in triage relief grants and technical assistance to 20 tourism-based
businesses.
Idea Village
The Idea Village is a 501 (c)(3) nonprofit corporation whose mission is to encourage a culture of innovation and to provide the focused tools and
resources necessary to accelerate the development of high-growth entrepreneurial ventures based in New Orleans.
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Individual Development Account (IDA) Collaborative of Louisiana
The collaborative matches a family’s savings toward the purchase of a first home, financing postsecondary education or funding a business. In addition,
participants receive training in money management, budgeting and credit building by organizations that partner with the collaborative to provide these
services throughout the state of Louisiana.
Volunteer Income Tax Assistance (VITA)
The VITA program provides low to moderate income families with assistance in filing for Earned Income Tax Credits. The purpose of the VITA program
is to encourage families, who qualify for earned income tax credits, to file for their returns and then enroll in a matched savings program.
Tulane Business Plan Competition, social entrepreneurship track
First established in 2000, the competition has added a social entrepreneurship track to reward not-for-profit and for-profit organizations whose products
or services serve the greater good. Cash awards and valuable consulting services are provided for winners of competing teams of students from local,
regional and national colleges.
Social entrepreneurship internships
The LRI sponsors paid interns to work with local not-for-profit organizations. Students work on tasks involving strategic planning, marketing,
accounting, business planning and wealth-building projects for the organizations served.
CAREER OPPORTUNITIES
Please describe any diversity recruiting events for employers recruiting minority and/or female students at or near your school.
The Freeman School at Tulane attends the National Black MBA Association, Inc.’s annual conference. Additionally, the Freeman School attends the
National Society of Hispanic MBAs annual conference.
STRATEGIC PLAN AND LEADERSHIP
Please provide your school’s diversity mission statement.
Tulane’s strategic plan 2000
We must cultivate an environment of diversity, openness and inclusiveness to attract excellent people to Tulane and to prepare our students for life in
our increasingly multicultural society. Today, many members of our own community—students as well as many of our faculty and staff—perceive
Tulane as exclusionary and elitist. We must change this. We must be accessible to all students who meet our academic standards and we must be
attractive to all faculty and staff who meet our standards of excellence. We must accept and embrace the fact that our environment has become
increasingly diverse, pluralistic and globalized. We, too, must be diverse in the broadest sense of the word—culturally, geographically and ethnically.
We must create an open and tolerant environment in which people are free to live, learn and exercise their freedom of expression.
How does your school’s leadership communicate the importance of diversity to your student body, faculty and administration?
Tulane University’s office of institutional equity, solely dedicated to increasing awareness throughout the university regarding all issues related to
diversity, also monitors hiring practices universitywide of both faculty and staff. The office of institutional equity conducts regular workshops on diversity
and sexual harassment several times each year. The office also provides online resources and training to ensure the best practices in recruiting are
utilized during faculty searches, at www.institutionalequity.tulane.edu.
Please provide any additional information regarding your school’s diversity initiatives that you wish to share.
In addition to the office of institutional equity, Tulane University has several on-campus minority organizations, including the Black Faculty and Staff
Association. A complete list of these organizations may be found at: www.institutionalequity.tulane.edu/assoc.cfm.
DEMOGRAPHIC INFORMATION
Please describe the demographics of your most recent entering class.
Percentage of female students: 24 percent
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Percentage of minority students: 26 percent
White/Caucasian: 74 percent
African-American/Black: 8 percent
Hispanic/Latino: 6 percent
Alaskan/American Indian: 1 percent
Asian: 6 percent
Multiracial: 3 percent
Average age of students: 27
Please describe the geographic diversity of your most recent entering class.
Distribution of students from different U.S. regions:
Mid-Atlantic: 9 percent
Midwest: 9 percent
Northeast: 5 percent
South: 33 percent
Southwest: 3 percent
West: 3 percent
Please describe the selectivity of your school for the most recent application cycle.
Number of applicants: 298
Number of admits: 178
Number of matriculants: 101
Please describe the academic and employment backgrounds of your most recent entering class.
Average years of pre-MBA work experience: 4.7
Percentage of students who studied different undergraduate disciplines:
Humanities: 12 percent
Social science: 12 percent
Science: 35 percent
Business/commerce: 31 percent
Other major/field of study: 5 percent
Please provide student employment information for the most recent graduating class.
Percentage of students entering different industries:
Consulting: 9.3 percent
Financial services: 32.6 percent
Manufacturing: 4.7 percent
Media/entertainment: 2.3 percent
Nonprofit: 4.7 percent
Petroleum/energy: 20.9 percent
Pharmaceutical/biotechnology/health care products: 2.3 percent
Technology: 2.3 percent
Other: 20.9 percent
Percentage of students working in different functions:
Consulting: 4.7 percent
Finance/accounting: 55.8 percent
General management: 4.7 percent
Marketing/sales: 23.2 percent
Operations/logistics: 2.3 percent
Other: 9.3 percent
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Major recruiting companies:
AGL/Sequent
Barclay’s Capital
Citi
Continental Airlines
Ernst & Young
FedEx
Fluor Global Services
Goldman Sachs
Howard Weil
KPMG
Laitrum
Microsoft
Shaw Group
TXU (now Energy Future Holdings)
Unilever
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