HD Group Guide 2017 - Hot Diamonds

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HD Group Guide 2017 - Hot Diamonds
HD Group
Guide 2017
HD Group Guide 2017 - Hot Diamonds
W                              elcome...
Welcome to the HD Group Brand Guide 2017 – your one-stop-shop for all the information
you need to optimise your sales across the exciting three brands in our portfolio: Hot
Diamonds; Emozioni and Anaïs Paris.

Please read the following pages carefully.

At HD Group we aim to be the most flexible and friendly of jewellery companies to work with
and we pride ourselves on providing our retail partners with the very best service we can. As a
valued retail partner of HD Group, we will not let you down on service and quality of product -
this is something we take very seriously indeed.

                                                                                                                                                                                                                3
In reciprocation, we would ask that you pay particular attention to the ‘merchandising
guidelines’ section of this catalogue.

We need to ensure that all retail partners standardise their branded displays according to
our guidelines so that we can optimise sales. Even more importantly, we need to create and
maintain strong jewellery brands in the UK market through standardisation from one point-
of-sale to another. If we all work together on this, we will all be better off as a result!

Thank you so much for your help and for the continued loyalty you show towards HD Group

                                                                                                      What we love to do for you...
and our three brands!

Yours sincerely,

                                                                                                  •    Same day dispatch and next day delivery*
                                                                                                  •    No minimum order quantities
                                                                                                  •    10% staff incentive scheme
Sanford S impson                                                                                  •    10% returns allowance
                                                                                                  •    50% local advertising contribution
                                                                                                  •    Free in-store marketing support
                                                                                                  •    Free social, web and paper marketing support
                                                                                                  •    Exceptional and dedicated Brand Manager team
                                                                                                  •    Regular promotions (at least part-funded by HD Group) across all brands to drive constant sell-through
                                                                                                  •    Free and unique market-leading point-of-sale solutions
                                                                                                  •    Attractive branded furniture deals
                                                                                                  •    The constant and tireless nurturing of our creations – Hot Diamonds, Emozioni and Anaïs Paris

                                                                                                      * Standard conditions apply.
HD Group Guide 2017 - Hot Diamonds
ew
                                                                                                     promotions                                                  with
                                                                                                           marketing packs on each brand

                                          We are thrilled to announce that we will be running promotions every 4 months on all 3 brands: Hot Diamonds, Emozioni
                                          and Anaïs Paris.

                                          Each promotion on each brand will be supported by one of our fabulous new marketing packs which we will send directly
                                          to your store/head office.

                                          These packs include a USB which will contain all of the marketing creative you need to promote the offers effectively within
                                          all of your marketing channels:

Contents
                                           •    In-store graphics
                                           •    Web banner graphics and email campaign templates
                                           •    Social media graphics (Facebook, Twitter and Instagram) and suggested wording/hashtags
                                           •    Local advertising graphics

                                                                                                                                                                         5
                                           •    Complete web product images and product specifications across full range

                                          Please utilise these packs to the full – they will really help optimise the sales of each brand throughout the year!
6    New! Promotions with marketing
     packs on each band every 4 months

8    Staff incentive scheme

9    Free marketing collateral

16   50% local advertising contribution

18   10% returns allowance

19   Furniture deals

22   Display instructions

28   How to sell Hot Diamonds

30   How to sell Emozioni

36   How to sell Anaïs Paris
HD Group Guide 2017 - Hot Diamonds
taff Incentive                                                                                                                                                                                      ree Marketing
                                                                                                                       Scheme
                                                                                                                                                                                                                                                             Collateral store
                                                                                                                                                                                                                                                                       for your

                                                                                                                                                                                                                                                             We are happy to provide you with beautiful marketing collateral for
                                                                                                                                                                                                                                                                your store completely free of charge. To order please call
                                                                                                                                                                                                                                                                     our customer services team on 01189 753331
                                                                                                                                                                                                                                                                               / email cs@hdgroup.com
                                                                                                PERIOD: (e.g. September/October 2015)                                  STORE CONTACT NAME:

                                                                                                STORE NAME:                                                            STORE CONTACT TELEPHONE:

                                                                                                STAFF INCENTIVE SCHEME SALES EVIDENCE FORM (staff order
                                                                                                                                           form overleaf)

                                                                                                 code         quantity      description                   value at retail          total line          sales person              have you
                                                                                                                            in catalogue                  price                    value at retail     (if you want              attached
                                                                                                                                                          (free items given away   price               to log this               your till
                                                                                                                                                          in consumer launch                           information)              receipt?
                                                                                                                                                          packs have a zero                                                      (please tick
                                                                                                                                                          value)                                                                 once attached)

                                                                                      (e.g.)      DP565        2             Bee pendant                   £69.95                   £139.90                Anne

                                                                                                                                                                                                                                                                                                                                   7
You can earn 10% of the value of your Hot Diamonds,                  code       quantity       description
                                                                                               in catalogue
                                                                                                                            value at retail
                                                                                                                            price
                                                                                                                            (free items given away
                                                                                                                                                     total line
                                                                                                                                                     value at retail
                                                                                                                                                     price
                                                                                                                                                                         sales person
                                                                                                                                                                         (if you want
                                                                                                                                                                         to log this
                                                                                                                                                                                              have you
                                                                                                                                                                                              attached
                                                                                                                                                                                              your till

Emozioni and Anaïs Paris sales to spend on your very                                                                        in consumer launch
                                                                                                                            packs have a zero
                                                                                                                            value)
                                                                                                                                                                         information)         receipt?
                                                                                                                                                                                              (please tick
                                                                                                                                                                                              once attached)

own HD Group jewellery collection, by participating in
the staff incentive scheme.

 •    We have included a staff incentive scheme
      form for each brand within this pack
 •    Simply complete the appropriate form as
      you sell your jewellery and send to Hot
      Diamonds, with your till receipts, at the end of                                                                                                                   GRAND TOTAL:

                                                                                                                                                                         10% OF GRAND

      each 3 month period.
                                                                                                                                                                         TOTAL FOR
                                                                                                                                                                         JEWELLERY
                                                                                                                                                                         CLAIM:

 •    The form section also contains an order form
      so you can easily request the jewellery you                    STAFF INCENTIVE SCHEME ORDER FORM
                                                                                                                                                                                                                                                  PAGE 1/2

      want when you submit your form.                                code       quantity       description
                                                                                               in catalogue
                                                                                                                                                     value at retail price         total line value at
                                                                                                                                                                                   retail price

 •    The 3 month rolling periods are as follows:

 Period 1: Jan/Mar
 Period 2: April/Jun
 Period 3: Jul/Sep
 Period 4: Oct/Dec
                                                                                                                                                     GRAND TOTAL:
                                                                                                                                                     (MUST BE EQUAL TO OR
                                                                                                                                                     LESS THAN THE 10% OF

 Your forms from the previous quarter incentive must
                                                                                                                                                     GRAND SALES TOTAL FOR
                                                                                                                                                     JEWELLERY CLAIM)

 be sent in and received by the 15th of the following
 month. For example Jan/Mar period should be sent
                                                         HDGSTAFF1

                                                                                                                                                                                                                      PAGE 2/2

 in by 15th April.                                                      Please send forms to: FAO Accounts, Historic Originals, Unit A1 Worton Grange Estate, Worton Drive, Reading, Berkshire, RG2 0TG.
                                                                                            Any queries, please call customer services on 0118 975 3331 or email cs@hdgroup.com

 YOUR FORMS MUST BE RETURNED WITHIN 2
 WEEKS OF THE END OF EACH 3 MONTH PERIOD.

 PLEASE NOTE: YOUR SALES ON EACH BRAND NEED TO EXCEED £750 FOR THE PERIOD FOR YOU TO BE ABLE TO CLAIM
                                    YOUR STAFF INCENTIVE REWARD.
HD Group Guide 2017 - Hot Diamonds
Real diamonds
                                                                                                                                                                in every design...

                                                                               Real diamonds
                                                                               in every design...

                                                                                                                                        A2 WALL POSTER
                                                                                                                                        1617WALLA2HD
                                                                                                                                        420MM (W) X 594MM (H)

                                                      A1 WALL POSTER
                                                      1617WALLA1HD
                           Real diamonds
                                                      594MM (W) X 841MM (H)
                           in every design...
                                                                                             Trend
                                                                                             NEWCOLLECTION

              PULL UP POSTER                                                                                                      new
                                                                                                                                  PARADE

              1617PULLUPHD
                                                                                                                                  Bracelet
                                                                                                                                  Rose Gold Plated
                                                                                                                                  DL534– £159.95/€208

              850MM (W) X 2000MM (H)

                                                                                                                                                                                        9
                                                                                                                      new
                                                                                                                   PARADE

                                                                                                                    Bracelet
                                                                                                      DL533 – £129.95/€169

                                                     HOT DIAMONDS
                                                        CATALOGUE
                                                                                             62                                                                          63
                                                                                             Hot Diamonds                                                                Hot Diamonds

                                                        AW16TCHD

                                                                Real diamonds

ot Diamonds
                                                                in every design...

Marketing
Collateral
                                                                                                                                                        Real diamonds
                                                                                                                                                        in every design...

              A7 VISUAL FOR ACRYLIC STRUT                                                                                      A8 VISUAL FOR ACRYLIC STRUT
              1617ACRYLA7HD                                                                                                    1617ACRYLA8HD
              105MM (W) X 77MM (H)                                                                                             52MM (W) X 77MM (H)
              (ACTUAL SIZE)                                                                                                    (ACTUAL SIZE)

                                                TO ORDER CALL 0118 975 3331 OR EMAIL cs@hdgroup.com
HD Group Guide 2017 - Hot Diamonds
mozioni
                  Marketing
                  Collateral
                                                                                                                                                                                                                                                        A2 WALL POSTER
                                                                                                                                                                                                                                                        1617WALLA2EMO
                                                                                                                                                                                                                                                        420MM (W) X 594MM (H)

                                                                                                                                   AUTUMN/
                                                                                                                                    WINTER                                     PULL UP POSTER
                                                                                                                                   2016                                        1617PULLUPEMO

                                                                                                                                                                                                                                                                                11
                                                                                                                                                                               850MM (W) X 2000MM (H)

                                                                          uattro
                                                                             Quattro is a stunning new
                                                                          coin concept from Emozioni.
                                                                         It takes the collection to a new

                                                                                                                                                                          45
                                                                          level, where FOUR FABULOUS
                                                                          LOOKS ARE DELIVERED BY ONE
                                                                               BEAUTIFUL COIN.

                                                                       Quattro is effortlessly versatile,
                                                                         wonderfully crafted and
                                                                        extraordinarily elegant.

                                                     FASHION Jewellery
                                                                                                                                                                                                             A1 WALL POSTER
                                                 Collection OF THE YEAR 2015
                          VOTED BY THE UK CONSUMER (PROFESSIONAL JEWELLER SURVEY) - THANK YOU FOR VOTING FOR US!
                                                                                                                                                                                                             1617WALLA1EMO
                                                                                                                                                                                                             594MM (W) X 841MM (H)
                      EMOZIONI CATALOGUE
                      AW16TCEMO

                                                                                                                     Free
                                                                                                                               Get your

                                                                                                                   coin  worth
                                                                                                                     £50/€60
                                                                                                                      up to

                                                                                                                           SEE REVERSE
                                                                                                                           FOR DETAILS

                                                                                                                   Giove Fantasy          Rose Gold Plated
                                                                                                                                               DE459           DE458
                                                                                                                                             £59.95/€72      £49.95/€60

                                                                         Crafted from STERLING
                                                                            SILVER, with rose
                                                                         gold plated and yellow                    Giove Turquoise        Rose Gold Plated
                                                                          gold plated options
                                                                                                                                               DE463           DE462
                                                                          newadditions                                                       £49.95/€60      £39.95/€48

A6 GRAPHICS                                                                                                        Giove Pearl            Rose Gold Plated

Q1 PROMOTIONS
                                                                                                                                               DE461           DE460
                                                                                                                                             £49.95/€60      £39.95/€48

FREE COIN OFFER
                                                                                                                   Scintilla
                                                                                                                   Champagne              Rose Gold Plated
                                                                                                                                               DE455           DE454
                                                                                                                                             £49.95/€60      £39.95/€48

                                                                                                                   Scintilla              Rose Gold Plated
                                                                                                                                               DE457           DE456
                                                                                                                                             £49.95/€60      £39.95/€48

                                                         EMOZIONI WISH LIST
                                                         AW16WLEMO

                                                                                                                                                                                                        TO ORDER CALL 0118 975 3331 OR EMAIL cs@hdgroup.com
HD Group Guide 2017 - Hot Diamonds
naïs Paris
                        Marketing
                        Collateral
                                                                                                               WELCOME
                                                                                                              to the world of

                                                                                                                   Your unique

                                                                                        1617A6GRAPHAN
                                                                                                             Anaïs collection recounts
                                                                                                               your beautiful story.

                                                                                        A6 VISUAL
                                                                                        FOR ACRYLIC STRUT
                                                                                        1617A6GRAPHAN
                                                                                        105MM (W) X 148MM (H)

                                                                                                                                                                                     ANAÏS PARIS WISH LIST
                                                                                                                                                                                     AW16WLAN

                                                                                                                                                                                                                                                                                        13
                      BIRTHSTONE
                      COLLECTION VISUAL
                      1718LOWGAN
                      150MM (W) X100MM (H)                                                                                                                                                 AUTUMN/
                                                                                                                                                                                           WINTER

                                                            Your
                                                                                                                                                             Symbols2016/17

                                                                                                                                                                                                                      07
                                                                                                                                                              Cross
                                                   Precious Birthstone Gems                                                                                   Garnet
                                                                                                                                                              Faith
                                           GARNET
                                           JANUARY
                                                             EMERALD
                                                             MAY
                                                                          BLUE AGATE
                                                                          SEPTEMBER
                                                                                                                    K EEPER S                                                    Sterling Silver   Rose Gold Plated
                                                                                                                                                                                     EX116              EX117
                                                                                                              Adorned with a precious diamond,                                     £34.95/€42         £39.95/€48

                                           AMETHYST          MOONSTONE    ROSE QUARTZ                         your Anaïs keeper is the sanctuary
                                           FEBRUARY          JUNE         OCTOBER                                for your treasured charms.
                                                                                                                                                              Crown

                                                                                                                                                                                                                                                                                   27
                                                                                                                                                              Rose Quartz
                                           GREEN             RED          CITRINE                                                                             Wisdom
                                           AVENTURINE        CARNELIAN    NOVEMBER
                           1617A7GRAPHAN

                                           MARCH             JULY
                                                                                                                                                                                 Sterling Silver   Rose Gold Plated
                                                                                                                                                                                     EX118              EX119
                                           WHITE TOPAZ       PERIDOT      BLUE TOPAZ                                                                                               £34.95/€42         £39.95/€48
                                           APRIL             AUGUST       DECEMBER

BESPOKE “CEILING TO                                                                                     ANAÏS PARIS CATALOGUE                                 Key                                                          Wishbone

FLOOR” LIGHT BOX
                                                                                                                                                              Blue Agate                                                   Green Aventurine

                          BIRTHSTONE GEM VISUAL                                                         AW16TCAN
                                                                                                                                                              Self Realisation                                             Luck

                                                                                                                                                                                 Sterling Silver   Rose Gold Plated                           Sterling Silver   Rose Gold Plated

                          1617A7GRAPHAN
                                                                                                                                                                                     EX216              EX217                                     EX092              EX093
                                                                                                                                                                                   £34.95/€42         £39.95/€48                                £34.95/€42         £39.95/€48

                          105MM (W) X74MM (H)

                                                                                                                                                   TO ORDER CALL 0118 975 3331 OR EMAIL cs@hdgroup.com
HD Group Guide 2017 - Hot Diamonds
50%  Local Advertising
                     contribution
We are very happy to continue to offer our popular 50% local advertising solution which supports our retailers
in advertising our brands in the local press. We have a stunning local advertising template ready to go for each
brand, just waiting for your logo and store details to be added!

All you need to do is contact our customer services team on 01189 753331/ cs@hdgroup.com and we will get
started on designing your advert with your details included.

Please obtain the file specification, dimensions and bleed requirements from the magazine and then order according
to the contact instructions above, including this information for quick electronic supply.

                                                                                                                     15
To Claim your 50% contribution please send a copy of the advertisement with a copy of the invoice you receive
from your publisher to: Retailer Marketing Support; HD Group: Unit A1 Worton Grange Estate; Worton Drive;
Reading. RG2 0TG and we will credit your account with 50% of this amount up to £150.
HD Group Guide 2017 - Hot Diamonds
10%  Returns Allowance
Every May and June, we allow our retailer partners to return jewellery to a value of 10% of their sales during the
                                                                                                                             F          URNITURE offers
                                                                                                                             HD Group has created a fabulous array of stunning retail furniture proven to greatly
                                                                                                                             enhance the sales of each of the three HD Group brands.

April to March period of the previous financial year.

Simply contact our finance team at the start of May of each year (01189 9754243 / accounts@hdgroup.com) and
they will provide you with a returns allowance figure based on your previous year’s sales.

Decide what you want to return within this limit, complete the RAN that our finance team will send to you, and return your
jewellery once the RAN has been authorised.

PLEASE NOTE: all items returned must be carefully packaged and received by HD Group in pristine and re-saleable
condition.

                                                                                                                                                                                                                    17
HD Group Guide 2017 - Hot Diamonds
FURNITURE OFFER (applies to all
                                                                                                                      furniture types). See page 18 for details.

                         he HD Group
                         FURNITURE

For every £1000 you spend with HD Group during the 12 months after
                                                                                                                                                ANAÏS CABINET
buying your furniture, we will deduct £100 from the cost of the furniture.                                                             SIZE: 111cm (H) X 100cm (W) X 60cm (D)
                                                                                                                                                   £2000/€2400
FOR EXAMPLE, if you purchased a display tower from HD group in June              EMOZIONI DISPLAY TOWER
2017 we would invoice you £1000 for the furniture. If you then spent          SIZE: 50cm (D) X 50cm (W) X 210cm (H)
                                                                                          £1000/€1200
£10,000 with us between June 2017 and May 2018, we would credit you

                                                                                                                                                                                             19
£1000 in June 2018 and you would have received your furniture for free.
If you spent £8000 during that period we would credit you £800 and your
furniture would have cost you £200. Additional carriage charges will apply.

THIS DEAL APPLIES TO ALL THE VARIANTS OF FURNITURE SHOWN BELOW.
TO DISCUSS THESE DEALS, PLEASE CONTACT YOUR BRAND MANAGER
(MAP ON PAGE 43).

                                                                                                                      A UNIT                                                        A UNIT
                                                                                                                                                        C UNIT
                                                                              HOT DIAMONDS DISPLAY TOWER                                 HOT DIAMONDS SHOP IN SHOP
                                                                              SIZE: 50cm (D) X 50cm (W) X 210cm (H)            MIDDLE C UNIT SIZE: 35cm (D) X 122.5cm (W) X 230cm (H)
                                                                                          £1000/€1200                            SIDE A UNITS SIZE: 25cm (D) X 40cm (W) X 230cm (H)
                                                                                                                                       MIDDLE C UNIT: £2000/€2400 (UK ONLY)
                                                                                                                                    SIDE A UNIT X2: £900/€1080 EACH (UK ONLY)
Hot Diamonds Display Tower
                                                                                                          Please ensure your standard Display Tower point-of-sale
                                                                                                          is set up exactly as per the image beside. Please do not
                                                                                                          deviate at all from this instruction as we need to carefully
                                                                                                          standardise our presentation throughout the UK.

                                                                                                                         Hot Diamonds Shop In Shop
                                                                                                                         Please ensure your Shop-in-Shop Hot Diamonds point-

                                                Merchandising
                                                                                                                         of-sale is set up exactly as per the image below. Please
                                                                                                                         do not deviate at all from this instruction as we need
                                                                                                                         to carefully standardise our presentation throughout

                                                Instructions                                                             the UK.

                                                ow to Set up
                                                your HD Displays

                                                                                                                                                                                    21
Hot Diamonds Standard Point-of-Sale
Please ensure your standard Hot Diamonds point-of-sale is set up exactly as per the image
below. Please do not deviate at all from this instruction as we need to carefully standardise our
presentation throughout the UK.

         TO ORDER CALL 0118 975 3331 or CONTACT your   brand manager (see page 43).                 TO ORDER CALL 0118 975 3331 or CONTACT your    brand manager (see page 43).
Emozioni Display Tower
                                                                                                       We will be sending you new props for your Emozioni DT
                                                                                                       Display in early February 2017.

                                                                                                       Please ensure your new Emozioni DT point-of-sale is
                                                                                                       set up exactly as per the image below. Please do not
                                                                                                       deviate at all from this instruction as we need to carefully
                                                                                                       standardise our presentation throughout the UK.

                                              Merchandising
                                              Instructions                                                A6 quarterly
                                                                                                          promotional

                                              ow to Set up
                                                                                                          graphic

                                              your Emozioni                                                                 Emozioni Standard Display

                                              Displays                                                                      Please ensure your new Emozioni point-of-sale is set up
                                                                                                                            exactly as per the image below. Please do not deviate
                                                                                                                            at all from this instruction as we need to carefully

                                                                                                                                                                                      23
                                                                                                                            standardise our presentation throughout the UK.

Emozioni Standard Point-of-Sale
We will be sending you new props for your Emozioni display in early February 2017 and these
will arrive with a merchandising guide to help you make the necessary changes to your current
displays. This new display will accommodate a new price presentation strategy. Please see
below for how this new point of sale should be set-up.

                                                                                        A6 quarterly
                                                                                        promotional
                                                                                        graphic
Please display            Anaïs Paris
                                                                                                       according to the GUIDE shown below.

                                                                                            •   Please pay particular attention to where the birthstone charms are located and where all of the
                                                                                                supporting marketing graphics are located.
                                                                                            •   Please note: each charm is delivered with its own brown description tag.
                                                                                            •   This should be placed in the rectangular recess on the POS underneath the charm so that the
                                                                                                consumer can see clearly what the charm symbolises and what the gemstone that accompanies

                                            Merchandising                                   •
                                                                                                the charm is.
                                                                                                We strongly recommend both the window (tall) and internal (short) display is fully utilised.

                                            Instructions                                    •   We also strongly recommend the use of our branded furniture and branded light box to promote
                                                                                                the brand.

                                            ow to Set up
                                            your Anaïs Paris                                       Anaïs Standard Point-of-Sale

                                            Displays                                               Please ensure your Anaïs point-of-sale is set up exactly as per the image below. Please do
                                                                                                   not deviate at all from this instruction as we need to carefully standardise our presentation
                                                                                                   throughout the UK.

                                                                                                                                                                                                     25
When you order our Anaïs Paris collection, you will be sent 2 displays. One high display
to place in your window, and one low display to place in your cabinet. Your Anaïs cabinet
will be sent separately.
The key attributes of Jewellery
                Hot Diamonds is renowned world-wide for its superlative quality and wonderful
                  gift wrap. It is important to ensure the attributes of Hot Diamonds are fully
                          explained to the consumer in order to help convert the sale.

               Please use the five steps below to effectively communicate the quality of Hot Diamonds:

               1. REAL DIAMONDS
               There is a real diamond in every design (all of our diamonds adhere to the Kimberley Process and so are conflict free).

               2. RHODIUM-PLATING
               Every design is rhodium-plated for long-lasting shine and tarnish prevention. Rhodium is a very expensive precious
               metal (far more expensive than gold) and so this attribute is one that many other silver brands are unwilling to

                                                                                                                                         27
               match. Items with a gold finish are 18ct rose gold or yellow gold plated.

               3. WORLD FAMOUS GIFT-WRAP
               Each Hot Diamonds purchase comes with world-famous gift-wrap making Hot Diamonds one of the most-loved
               gifting jewellery brands around today.

               4. UK SUCCESS STORY
               Hot Diamonds is a100% UK owned brand making it a
               fabulous UK success story.

               5. LIFE TIME GUARANTEE
               Hot Diamonds is so confident of its quality and longevity
               that it is happy to offer its consumers a no-quibble ‘life-time
               guarantee’ against manufacturing defects.

OW TO SELL
HOT DIAMONDS
1. Interchangeability
             Of course, one of the key features of Emozioni is the interchangeable nature of the coin concept
             which allows the consumer to match their outfit or mood with the suitable coin, keeper and
             chain. This is the first attribute of the concept to explain to the consumer.

                                                          2. Free Coin Offer

                                                                                                                                       29
                                                          Next, it should be explained to the consumer that there is an introductory
                                                          offer on Emozioni which allows the consumer to get their first coin for
                                                          free (up to £50 for 33mm and £40 for 25mm) when the consumer
                                                          buys any keeper and chain. Download your Coin Offer Claim Form at
                                                          hotdiamonds.co.uk/retailerforms

                                                                                           FREE Coin
                                                                                        Buy any KEEPER plus
                                                                                        any CHAIN and choose

                                                                    1617A6OFFEREMO
                                                                                          a FREE coin worth
                                                                                                         £50
OW TO SELL                                                                                   up to

EMOZIONI
                                                                                     25mm Offer SAVE £40 / 33mm Offer SAVE £50
THE CHAINS
                                                                                                                                                              Chains are either 925 sterling silver (with rhodium
                                                                                                                                                              plate), or gold-plate on 925 sterling silver.
              OW TO SELL
              EMOZIONI

3. Free
Jewellery Box
The 3rd aspect of Emozioni that should be explained
to the consumer is that they receive a fabulous
free jewellery box with their first keeper, chain and coin
purchase. This jewellery box will house their collection as they
add to it over the months and years to come.

                                                                                                                      THE KEEPERS

                                                                                                                                                                                                                    31
                                                                                                                      All keepers are adorned with a real 1pt diamond. All
                                                                                                                      silver keepers are 925 sterling silver with a rhodium-
                                                                                                                      plate or black rhodium plate. All rose-gold keepers

                                                                   4. The Jewellery
                                                                                                                      are rose gold-plate on 925 sterling silver. All
                                                                                                                      yellow-gold keepers are yellow-gold plate on 925
                                                                                                                      sterling silver. Reversible keepers contain a real
                                                                                                                      1pt diamond on one side and cubic zirconia
                                                                                                                      on the other side.
                                                                      Of course, it is also essential to understand
                                                                       the attributes of the jewellery
THE BANGLES &
                                                            BRACELETS
                                                   All bracelets are made from 925 sterling
                                                      silver, with rhodium-plate or with rose-
                                                  gold plate accents. All bangles are made
                                                   from stainless steel, with silver plate and
                                                       rose-gold or yellow-gold plate beads.

                                                                                                 THE EARRINGS
                                                                                                 These Emozioni earrings are the perfect partner for
                                                                                                 your Emozioni pendant and bangle collection. They
                                                                                                 are crafted from 925 sterling silver, with rose-gold
                                                                                                 plate and yellow gold plate options.

                                                                                                                                                                                                            33
THE COINS
All coins are silver-plate with rhodium finish,
rose-gold or yellow-gold finish. Some coins
contain glass. Some coins contain cubic
                                                                                                                                       THE RINGS
zirconia. Some coins contain faux leather.                                                                                             These stunning rings are crafted from 925 sterling silver, with
Some coins contain natural mother of pearl                                                                                             rhodium plate or rose gold plate options. Some rings contain cubic
                                                                                                                                       zirconia and some rings contain glass stones. The Emozioni rings
                                                                                                                                       are available in sizes K to Q.
ewellery
                                                 THE LOCKETS
                                                  “There is a real diamond in every Anaïs Paris locket”
                                                  •    Anaïs Paris jewellery lockets are crafted from precious materials
                                                  •    They a made from 925 sterling silver and some designs are 18ct
                                                       rose gold plated
                                                  •    The rose gold plating is 1 micron in depth and e-coated to ensure
                                                       longevity
                                                  •    All gemstones set within the lockets are genuine
                                                  •    There is also a real diamond in every Anaïs Paris locket

                                                                                                                           35
              THE CHAINS
              “Many different looks are available and the chain
              design is integral to the collection”
              •   The Anais Paris chains are crafted from 925 sterling silver and some designs are rose gold plated.

OW TO SELL    •
              •
              •
                  The rose gold plating is 1 micron in depth and is e-coated to ensure longevity.
                  The chains are available in 3 lengths: 18”, 24” and 30”
                  Some of these lengths are extendible in design for further flexibility.

ANAÏS PARIS
              •   Many different looks are available and the chain design is integral to the collection.
How should I package Anaïs Paris?
                                                                                                                                               •    The lockets are packaged in a beautiful white box and silk pouch which in turn are placed in a stunning
                                                                                                                                                    Anaïs Paris carrier bag.
             OW TO SELL                                                                                                                        •    The charms are packaged in miniature branded pots which are placed within luxurious white card
                                                                                                                                                    envelopes for the consumer.

             ANAÏS PARIS
                                                                                                                                               How do I serve Anaïs Paris as it’s fiddly to
THE CHARMS                                                                                                                                     take the charms and lockets off the display?
                                                                                                                                               •    Your Anaïs Paris jewellery will have been sent to you with 3 branded serving trays
“Each charm is sold with 2 loose genuine gems                                                                                                  •    You should place your potted charms and lockets in the circular areas on these trays
that symbolise the same sentiment as the charm                                                                                                 •    You should place the brown charm description underneath the pot on these trays
                                                                                                                                               •    When a consumer selects what they want from the display or the wish list, simply locate the charm/
they accompany”                                                                                                                                     locket from the tray and serve the consumer accordingly without touching the actual display - very
                                                                                                                                                    quick and simple.
•   The Anaïs Paris charms are crafted from 925 sterling
    silver and some designs are 18ct rose gold plated
•   The rose gold plating is 1 micron in depth and

•
    e-coated to ensure longevity
    All gemstones set within the charms are genuine                                                                            The Anaïs Paris wish list
•   Each charm is also sold with 2 loose genuine
    gems that symbolise the same sentiment as the                                                                              “Please use these wish lists to show
    charm they accompany.                                                                                                      customers the whole range of charms
                                                                                                                               and lockets available”

                                                                                                                                                                                                                                                              37
                                                                                                                               •   Your store will receive 50 Anaïs Paris wish lists with your opening order to get you started.
                                                                                                                               •   After that your store will receive a wish list with every of Anais Paris locket and charm
                                                                                                                                   ordered.

                   What are the key benefits                                                                                   •

                                                                                                                               •
                                                                                                                                   Please use these wish lists to show customers the whole range
                                                                                                                                   of charms and lockets available.
                                                                                                                                   Please also provide every Anaïs Paris consumer

                   of Anaïs Paris that should                                                                                      with a wish list in their Anais Paris carrier bag.

                    be communicated to the
                          consumer?
    “Easy gift solutions are the birthstone charms and also the letter charms, which are set
    with genuine white topaz”

    •   Anaïs Paris is a new, fresh and on-trend way to wear sentimental jewellery
    •   Anaïs Paris allows consumers to select their preferred chain, locket and charms to start building their own personal
        Anais Paris jewellery collection
    •   Each Anaïs Paris charm is accompanied by 2 loose genuine gemstones
    •   IMPORTANT - these gemstones share the same meaning as the charms they accompany thus supporting and
        reinforcing the sentiment the consumer is celebrating
    •   Anaïs Paris comes with a 2 year no quibble guarantee
    •   Anaïs Paris is beautifully packaged making it a perfect gift or self-treat
    •   Easy gift solutions are the birthstone charms and also the letter charms, which are set with genuine white topaz.
Brand
      MAP
Manager

                                                                             39
            BRAND
            MANAGERS

                JOAN RAITT                    CAROLYN BAKER
                T: 07717 861262               T: 07512 865886
                E: joan.raitt@hdgroup.com     E: carolyn.baker@hdgroup.com

                ANDREW MILLS                  STEPHEN REGAN
                T: 07920 007663               T: 07539 458693
                E: andrew.mills@hdgroup.com   E: stephen.regan@hdgroup.com
t: 0118 975 3331 - f: 0118 975 4200
                     e: cs@hdgroup.com
                                                                  SS17MGHDG

www.emozioni.com - www.hotdiamonds.com - www.anaisjewellery.com
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