HAIR CONTOURING 2.0 Introducing: 2021 Global Experience - FEBRUARY 2021 - L'Oréal Professionnel
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BACK TO COOL
FEBRUARY 2021
Introducing:
2021 Global
Experience
HAIR
CONTOURING
2.0
Table of “I couldn’t be more
excited to share
Contents 04
Hair Contouring 2.0!
Rather than create
the perception
of an oval with a
focus on symmetry,
we contour to
accentuate,
illuminate and
embrace the
individual’s unique
“
features.
HAIR
CONTOURING
2.0
Eric James,
L’Oréal Professionnel
Regional Educator
10 POST-COLOR 13 2021 NEW 16 MONTHLY
TREATMENTS USER KITS OFFERS
12 STYLIST 14 EDUCATION 18 BUSINESS
SPOTLIGHT CORNER
On The
Cover
Stay up-to-date
with all things
Professionnel!
Sign up for our newsletter
Recreate this rich brunette look.
Regrowth: Majirel Cool Inforced 5.1/5B
Pull-through: Majirel Cool Inforced 6.1/6B.
Style with Volume Envy Extra.
Explore our full
catalog offering here
2 UNIQUE ART | FEBRUARY 2021
IT LOOK IT LOOK
Classic hair contouring is based on creating the
perception of the “ideal” oval face shape, using any
face shape by strategically placing light and dark.
With Hair Contouring 2.0, learn the
techniques to customize and enhance
a ny i n d i v i d u a l ’ s fa ce s h a p e a n d
HAIR complexion.
CONTOURING Triangular Diamond Heart
2.0
@kellihovey
THE RULES OF CONTOURING
Light/Lighter tones: expands an area and attracts the eye
Dark/Deeper tones: reduces the focus on an area and contracts the eye
Contour
Crew
THE POPULAR BEAUTY R e g i o nal E d uc a t o r E r i c James
1
TECHNIQUE, REIMAGINED and L’ O r é al Pro f es s io nnel Ar t is t
Ke lli H ovey d o n’ t pick up t heir
2 b r ush b e fo re det er m ining t he
There is no singular definition of beauty, c o nt o ur m e t ho d fo r t heir
so forget everything you’ve ever heard 3 c l i e nt ’s F re nc h B alayage.
They w i l l g ui d e yo u t oward
about contouring. 4 p rov i d i ng yo ur c lient wit h
a c o m p l e t e l y c us t o m iz ed
Zo n e 1: ( L) Fr in ge to B r id ge ( W) Te mple to Te mple e xp e r i e nc e .
Zo n e 2: ( L) B r id ge to Uppe r Lip ( W) C he e kbo n e to C he e kbo n e
Zo n e 3: ( L) To p Lip to C hin ( W) Ja wlin e
Zo n e 4: ( L) x ( W) Ne ck to C o lla r bo n e
LEGEND: L= LENGTH W= WIDTH
4 UNIQUE ART | FEBRUARY 2021 FEBRUARY 2021 | UNIQUE ART 5
IT LOOK IT LOOK
Triangular
CATERING TO
YOUR CLIENTS'
INDIVIDUALITY
LOOKS CREATED BY
L’ORÉAL PROFESSIONNEL ARTIST, KELLI HOVEY
B e fo re Af t er
CLIENT PROFILE
Her Wants: A hair color that accentuates her skin tone and makes her eyes pop!
Kelli’s Recommendation: She had previous highlights that turned brassy and resulted
in a washed out complexion. Creating a face frame with Balayage, I really focused on Discover how Kelli customizes even more face shapes within the
softening the strong features around her face, while strengthening her jawline and Hair Contour Technical Guide.
bringing out her beautiful eyes!
FORMULA
French Balayage: Multi-Techniques 8 Bonder Inside + 40-Volume Majicrème Developer
Gloss: DIA Light 9.13 + 8.1 + 9-Volume DIActivateur Developer
Heart Diamond Explore the
Hair Contour
Technical Guide
6 UNIQUE ART | FEBRUARY 2021 FEBRUARY 2021 | UNIQUE ART 7
IT LOOK IT LOOK
FOR PROS
BY PROS
A technique that became their foundation
CONTOUR WITH
Name: Eric James
Title: Award-Winning Color Specialist & Full-Time
L’Oréal Professionnel Educator for the Northeast
CONFIDENCE
Location: Boston, MA
Experience: 20 Years ERIC’S FAVORITES
LP: Why do you contour?
EJ: My goal for every client is to spotlight their best features
and shadow whatever they consider to be “less favorable."
When the client leaves happy, that makes me happy. For Light:
LP: Any tips to share? Blond Studio 9 Lightening Powder
EJ: Keep it simple. Look at the landscape – where do I need
negative space, where do I need positive space, and when For Light Or Depth:
I put negative next to positive, how will that affect the face
Majirel Cool Inforced
shape or a particular feature?
Majirel Cool Cover
Majirel Glow
Name: Kelli Hovey
Title: L’Oréal Professionnel Artist and Color Specialist
Location: Newport Beach, CA
Experience: 11 Years KELLI’S FAVORITES
LP: How do you approach customization?
KH: In order for my client to love their new look, I need to For Light:
customize placement for their face shape and tonality for Multi-Techniques 8 Bonder Inside
their skin tone. I always compliment their features and find
the ones I want to strengthen and soften, explaining to
For Light Or Depth:
them where the light and depth is needed.
Dia Light
LP: How has this process been amidst COVID-19? *To Enhance, Neutralize, Or Soften
KH: Since masks are hiding face shape and complexion,
I just ask that my client go take a selfie in the bathroom For Depth:
or changing room so that I can analyze!
Dia Richesse
*Accent Tone When Painting
Or Dimensional Tones For Signature Tint
8 UNIQUE ART | FEBRUARY 2021 FEBRUARY 2021 | UNIQUE ART 9
EXPRESS TREATMENTS “The necessary last step before
you blow dry. The creamy
Nancy
TO ADD TO YOUR MENU SERVICE solution help to seal the cuticle
“
and restore it. I will immediately
add this as a treatment to our
Braun
@b al ayag e _bynb
salon menu. L’ O r é al Pro f es s io nnel
Ar tist
Vitamino Color Blondifier
Acidic Sealer Concentrate
FOR CLIENT AFTER FOR CLIENT AFTER BALAYAGE
“
Hair Colorists can now
save time and increase
their bottom line.
COLOR SERVICE
BENEFITS:
OR LIGHTENING SERVICE
BENEFITS:
How? 3 minutes tops,
your service will be • Seals the cuticle • Reduces breakage by 80%
completed with no
pause time and also earn
an additional net profit.
“ • Protects color from fading • Strengthens hair fiber
• Earn up to $130 in profit • Earn up to $412 in profit
per bottle* per bottle*
Aubrey *Assuming salon price per service is $15.
$130 profit= $15 x 10 services - $20
*Assuming salon price per service is $15.
$412 profit= $15 x 30 services - $38
(salon cost for 1 bottle)
Harley
(salon cost for 1 bottle)
@ aubrey_h a r l ey,
L’O r é a l Profes s i onnel
R e g io n a l Ed uca tor
LEARN MORE
10 UNIQUE ART | FEBRUARY 2021 FEBRUARY 2021 | UNIQUE ART 11
NEW USER KITS
stylist
EXPAND YOUR
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truly matter.
ALLISON COHEN - N
ever stop learning, always continue
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Stylist
Handle: @colorbyally - C
onsistency is so important. Put in
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Salon: Style Lounge
Location: San Diego, CA of the day as did your first. • Virtual Atelier class*
• Brand color charts
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with Bonder Inside packette
• 1 Mini 20-Vol. Majicrème Developer
This or That • 1 Developer of your choice
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FAVORITE CAREER MOMENT:
SPECIALTY
My favorite career moment was when
Balayage, Blonding and Extensions I taught my first class, it was magical.
I was able to reveal the method to my
madness, in an organized fashion.
BALAYAGE / FOILS HAIR CARE & STYLING STARTER KIT
When I was able to see how it • Virtual Atelier class*
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careers and personal lives was when • 1 Vitamino Color Shampoo (16.9 oz.)
DIGITAL OR IN-PERSON EDUCATION
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*Look out for a welcome email upon purchase for education redemption. FEBRUARY 2021 | UNIQUE ART 13
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L’ORÉAL USA, INC., NEW YORK, NY 10001
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16 UNIQUE ART | FEBRUARY 2021 FEBRUARY 2021 | UNIQUE ART 17
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CONSUMIDORES. EXCLUSIVAMENTE PARA CONSUMIDORES. EXCLUSIVAMENTE PARA
OXIDANTE
USO PROFESIONAL. USO PROFESIONAL.
INGREDIENTS: AQUA / WATER, HYDROGEN INGREDIENTS: AQUA / WATER, HYDROGEN
PEROXIDE, CETEARYL ALCOHOL, TRIDECETH-2 PEROXIDE, CETEARYL ALCOHOL, TRIDECETH-2
CARBOXAMIDE MEA, CETEARETH-30, CARBOXAMIDE MEA, CETEARETH-30,
GLYCERIN, PENTASODIUM PENTETATE, GLYCERIN, PENTASODIUM PENTETATE,
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"Color techniques are
PYROPHOSPHATE. (D56/20) PYROPHOSPHATE. (D55/14)
KEEP UPRIGHT • CONSERVER À LA VERTICALE
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L’ORÉAL USA, INC., NEW YORK, NY 10001 L’ORÉAL USA, INC., NEW YORK, NY 10001
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