GROW. EVOLVE - Atlantic City Convention Center Atlantic City, New Jersey December 6 - 9, 2021 - Triple Play REALTOR Convention ...
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Atlantic City Convention Center Atlantic City, New Jersey December 6 – 9, 2021 GROW. EVOLVE. Hosted by the New Jersey, New York State and Pennsylvania associations of REALTORS®. THRIVE.
A SPECIAL THANKS TO OUR TRIPLE PLAY SPONSORS FOR 2021! TABLE OF CONTENTS New Jersey REALTORS® leadership������������������������������������������������3 New York State Association of REALTORS® leadership�������������4 Pennsylvania Association of Realtors® leadership����������������������5 General information������������������������������������������������������������������������7–8 Convention Center floor plan������������������������������������������������������ 9–12 Schedule At-A-Glance������������������������������������������������������������������ 13–18 Special events������������������������������������������������������������������������������������� 18 Session descriptions��������������������������������������������������������������������19–41 Trade Expo floor plan����������������������������������������������������������������������� 43 Exhibitor directory����������������������������������������������������������������������45–57 DIAMOND SPONSORS PLATINUM SPONSORS DELUXE SPONSORS 2
NEW JERSEY REALTORS® LEADERSHIP 2021 2021 Leadership DIVISION OFFICERS Gloria Siciliano, Association Operations 2021 EXECUTIVE COMMITTEE Gene Krutyansky, Communications & Public Relations Jeffrey Jones, President Mary Nuziale, Industry Advocacy Robert White, President-Elect Gloria Monks, Professional Conduct Nick Manis, First Vice President Randy Ketive, Professional Development Kathleen Morin, Treasurer Angela Sicoli, Immediate Past President Jarrod Grasso, Chief Executive Officer NAR DIRECTORS Gene Amsel Gloria Monks PAST PRESIDENT REPRESENTATIVE Eugenia Bonilla Linda Musser Ilene Horowitz Colleen Camillo Mary Nuziale Lorraine Colavito Charles Oppler Adele DeMoro Mark Quartello ASSOCIATION EXECUTIVE Allan Dechert Christian Schlueter REPRESENTATIVE Angelo DelDuca Gloria Siciliano Diane Streichert Valerie Dickson Angela Sicoli Drew Fishman Wendy Smith REGIONAL VICE PRESIDENTS Debra Flower Diane Traverso Jeannine Wescoat, Region 1 Vice President Yesenia Frias Teresa Trigas-Pfefferle Valerie Dickson, Region 2 Vice President William Hanley James Weichert Giovanna VanValkenburg, Region 3 Vice President Ilene Horowitz David Weisbrod Felix Greco, Region 4 Vice President Carlos Jesus Robert White Gene Amsel, Region 5 Vice President Jeffrey Jones Donnell Williams Alireza Memar Wendy Worthy PAST PRESIDENTS Angela Sicoli, 2020 Rosanne Citta, 2002 Ilene Horowitz, 2019 Timothy Richards, 2001 Christian Schlueter, 2018 Joseph Harrigan, 2000 Robert “Bob” Oppenheimer, 2017 Gloria Woodward, 1999 Tg Glazer, 2016 Michael Ford, 1998–97 Eugenia “Jean” Bonilla, 2015 Robert Kinniebrew, 1996 Cindy Marsh-Tichy, 2014 Carl DeMusz, 1995 Christina Banasiak, 2013 Inez Lief, 1994 Gary Large, 2012 Gene Azzalina, 1993 Allan “Dutch” Dechert, 2011 Maurice Hageman, II, 1992 Judy Appleby, 2010 Maurice Hoffman, 1991 Diane Dilzell, 2009 Janet Barton, 1990 Drew Fishman, 2008 Ferris Saydah, 1989 William Hanley, 2007 Anthony Camassa, 1988 Bonnie Fitzgerald, 2006 William Thomas, 1987 Mary Davis, 2005 Charles Oppler, 2004 Christina Clemans, 2003 3
NYS ASSOCIATION OF REALTORS® LEADERSHIP 2021 2021 Executive Committee PAST PRESIDENTS Jennifer Stevenson, 2020 OFFICERS Moses Seuram, 2019 David Legaz, Chair, President CJ DelVecchio, 2018 Jennifer Vucetic, Vice Chair, President-Elect Dawn Carpenter, 2017 John Vernazza, Secretary/Treasurer Linda Lugo, 2016 Jennifer Stevenson, Immediate Past President Michael S. Smith, 2015 Duncan MacKenzie, Chief Executive Officer JP Endres, 2014 Margaret Hartman, Region 2 RVP Margaret M. Hartman, 2013 Susan Goldy, 2012 LOCAL BOARD PRESIDENTS Nicholas Gigante, 2011 Britton Abbey, Jefferson Lewis Board of REALTORS® Hank W. Fries, 2010 Andrew Azzarello, Greater Syracuse Association of REALTORS® Daniel J. Hartnett, 2009 Alden Banks, Otsego Delaware Board of REALTORS® Linda J. Page, 2008 Elayna Lanie Bittner, Greater Rochester Association of REALTORS® Max Wm. Gurvitch, 2007 Jeffrey Decatur, Greater Capital Association of REALTORS® J. Gregory Connors, 2006 Jessica Dillenback, Greater Binghamton Association of REALTORS® Gary P. Kenline, 2005 Renee Dorsa, Brooklyn Board of REALTORS® Joseph L. Canfora, 2004 Laura Finan, Hamptons North Fork Association of REALTORS® Robert E. Galliher, 2003 Jodi Gunther, Northern Adirondack Board of REALTORS® Savo Fries, 2002 Crystal Hawkins Syska, Hudson Gateway Association of REALTORS® Ronald Steed, 2001 Susan Helsinger, Long Island Board of REALTORS® George K. Wonica, 2000 Karen Johnson, Ithaca Board of REALTORS® Joseph Whittington, 1999 Tracy Koenig, Cortland County Board of REALTORS® Joan Isgro-Grant, 1998 Angela Lanuto, Columbia-Greene Board of REALTORS® Don Milton, 1997 Lisa Lilley, Elmira Corning Association of REALTORS® Gene Currier, 1996 Calvin Lyon, Mohawk Valley Association of REALTORS® Alan J. Greenstein, 1995 Dominick Martorana, Ulster County Board of REALTORS® Lee Rothleder, 1994 Angelo Pappalardo, Staten Island Board of REALTORS® Anthony Diruzzo, 1993 Mary Peyton, Southern Adirondack REALTORS® Jo Levine, 1992 Dennis Pezzimenti, Chautauqua-Cattaraugus Board of REALTORS® David Adams, 1991 Amy Provost, Clinton County Board of REALTORS® James Webb, 1990 Daniel Staley, Dutchess County Association of REALTORS® Frederic Mayer, 1989 Jonathan Sunshine, Sullivan County Board of REALTORS® John Dwyer, 1988 James Walker, NYS Commercial Association of Board of REALTORS® Alan Yassky, 1987 Amber Wesser, Buffalo Niagara Association of REALTORS® NAR DIRECTORS Matthew Arnold Frederic Greene Kevin Loiacono Christopher Bacchus Max Gurvitch Duncan Mackenzie Carmen Bauman Richard Halloran John McCullagh Gina Marie Bettenhauser Margaret Hartman Christine Nappa Elayna Lanie Bittner Crystal Hawkins Syska Angelo Pappalardo Tony D’Anzica Susan Helsinger Ruth Pfeffer Ayres Dcunha Dorothy Herman Michael Schmelzer Jeffrey Decatur Rao A Shaan S Khan Moses Seuram Christine Delvecchio Barry Kramer Jennifer Stevenson Anthony Domathoti Richard Kruse John Vernazza Lisbeth English Kevin Leatherman Jennifer Vucetic Gail Fattizzi David Legaz Amber Wesser 4
PENNSYLVANIA ASSOCIATION OF REALTORS® LEADERSHIP 2021 LINE OFFICERS NAR DIRECTORS PAST PRESIDENTS Christopher G. Raad, President Jack Barry William Festa, 2020 Christopher Beading, President-elect Christopher Beadling William McFalls, 2019 Albert Perry, First Vice President Christina Cardone Todd Umbenhauer, 2018 Preston Moore, Treasurer David Dean Kathleen McQuilkin, 2017 Robina English F. Todd Polinchock, 2016 DISTRICT VICE PRESIDENTS Kenneth Enochs Ron Croushore, 2015 District 1: Heather Petrone-Shook Stefanie Hahn Kim Skumanick, 2014 District 2: Kenneth Enochs James Helsel, Jr. Betty McTamney, 2013 District 3: Kevin McPheeters Gregory Herb Frank Jacovini, 2012 Thomas Hosack Guy Matteo, 2011 District 4: Merlin Weaver Sean LaSalle Donald D. Roth, 2010 District 5: Sherrie Miller Bill Lublin Greg Herb, 2009 District 6: Jodi Diego Guy Matteo Bob Hay, 2008 District 7: Dorothy Rhone Kathleen McQuilkin Dominic J. Cardone, 2007 District 8: Marc McMaster Bette McTamney E. Leonard Ferber, Jr., 2006 District 9: Joseph Carofino Susan Patt Melissa Sieg, 2005 District 10: David Dean Christopher Raad Gerald E. Romanik, 2004 Vincent Range Theodore Stefan, Jr., 2003 Eric Rehling Ellen B. Renish, 2002 Gary Schlectic Robert J. Fleck, 2001 Alex Shnayder Jerry Y. Speer, 2000 Tom Skiffington Janice C. Smarto, 1999 Quenna Smith Jack L. Rawlings, 1998 Stanley J. Lesniak, Jr., 1997 Robert M. Jones, 1996 Steve D. Finney, 1995 James L. Helsel, Jr., 1994 Richard J. Stampahar, 1993 Sandra L. Stevens, 1992 Frank B. Capone, 1991 William J. Strachan, 1989 Timothy S. Karr, 1988 5
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AUDIO RECORDINGS requirement, and are still required to complete the GENERAL INFORMATION ABOUT... Extend the benefits of participating in Triple Play long mandatory courses for new licensees. after it’s over and bring it home to those who couldn’t CYBER LOUNGE/CHARGING STATIONS attend. Capture the programs delivered by the finest Charge your mobile device at one of our charging collection of presenters in the industry by purchasing stations located in the back, right corner of the Trade recordings of their sessions. Packages include high-quality Expo, Hall B/C, Level 2. recordings of the latest ideas and best practices shared at Triple Play 2021. These live recordings include the DISCOUNTS/RESERVATIONS actual audio for a virtual re-creation of the session. Visit the Atlantic City Restaurant Reservations Cart Choose between three packages including immediate during show hours in the Convention Registration Area, streaming, download or the convenient Flash Drive Level 2, for dining suggestions. You’ll also find an ex- Works Package and learn at your own pace using your tensive list of money-saving deals at local restaurants, favorite mobile device with no Internet needed. shops and attractions. Simply complete the order form inside this program and With all the outlet stores in Atlantic City, it’s a great bring it to the Audio Recordings booth outside Halls B/C, time to take care of your last-minute holiday shopping! Level 2, to take advantage of special on-site pricing. FIRST AID BADGES A first aid station is on the exhibit floor next to the Admission to all Triple Play convention activities, Prizes & Announcements booth, Level 2. Contact education sessions, trade expo, Kick-Off, state association security (security/concierge desk located in the Atrium), and Icebreaker events is granted only to those wearing registration personnel or a session moderator, if you their official badge. The badge replacement fee is $25. have a medical need or emergency. Lanyards are sponsored by Realtor.com. FOOD/LOUNGES COAT CHECK A lounge area featuring coffee, soft drinks, snacks and You will find coat check service in the Convention lunch items is available at the rear of the Trade Expo, Registration area, Level 2. Halls B/C, Level 2. Coffee, tea, soft drinks and snacks are available at the Tri-State Lounge, Room #319, Level 3. CONTINUING EDUCATION (CE) CREDIT Free real estate and/or appraisal continuing education HEALTH & SAFETY (CE) credit is available to Triple Play registrants for realtorstripleplay.com/health some sessions (see Addendum for availability by state). • Masks will be required at all Triple Play venues Stop by the CE Information booth outside Halls B/C, (including sessions, trade expo & networking events). Level 2 or speak to a session moderator for information. • Proof of vaccination, or a negative COVID-19 test Those seeking CE credit, MUST have their bar-coded within 72 hours of the event, will be required. badge scanned whenever ENTERING and EXITING a • To keep everyone safe and help stop the spread of session. If your barcode does not scan properly, please COVID-19, or any other communicable disease, we complete the attendance sheet available at the door ask all in attendance to remain home if they are not by legibly printing your name, badge number, sign-in feeling well. and sign-out times. Please stop at a Convention • We encourage all in attendance to exhibit good Registration booth at your earliest convenience to personal hygiene practices such as proper hand have your defective badge reprinted at no cost. washing, covering of coughs/sneezes, frequently CE credit will be awarded only to those who participate utilizing hand sanitizing stations and any other in CE sessions for the full time. Attendees who arrive appropriate measure to stop the spread of germs. five minutes or more after their session begins and • In an effort to ensure all attendees are comfortable, those who leave before their session ends will not we encourage everyone to maintain safe distances, receive CE credit. All CE reporting will be confirmed by forgo handshakes and avoid any forms of close early January. If you do not receive notification for all physical contact. completed sessions, please contact your state associa- HOSPITALITY SUITES tion immediately. Local board and other hospitality activities are The PA Real Estate Commission imposed the following privately arranged. Check the Message and Information continuing education requirement for the 2020–2022 Board outside Halls B/C, Level 2, for information or renewal period. The requirement is that a minimum of contact your local board. 3.5 (three and one-half) hours of the required 14 hours MESSAGES/INFORMATION of continuing education must be taken on the topics A Message and Information Center is located outside of Redlining, Steering, Implicit Bias, Diversity, and the Halls B/C, Level 2. Messages will be posted on the Fair Housing Act. The coursework must be completed bulletin board and local REALTORS® will be at the between August 30, 2020 and May 31, 2022 in order to booth to answer your questions. meet the requirement. New licensees who are renewing for the first time are exempt from this one-time 7
NO SMOKING POLICY JITNEYS GENERAL INFORMATION ABOUT... Smoking is prohibited in public areas of the Atlantic City Atlantic City Jitneys operate 24-hours-a-day, 365-days- Convention Center including the exhibit halls, meeting a-year on a frequent schedule. There is a fee of $2.25 rooms, corridors, elevators, etc. For any attendee or per person. The Jitney stops are located on the corner exhibitor who wishes to smoke, ashtrays are available of every route and originate one block from the Boardwalk outside convention center entrance doors 1–7, in the on Pacific Avenue. For your convenience, every sign parking garage, and at the entrance to the train station. located by each casino stop has color-coded numbers. PRIZES Main Jitney Route: New Hampshire Avenue to Jackson Prizes will be announced in the trade expo during show Avenue, via Pacific Avenue. hours. A listing of the prizes and winners will be posted at the Prizes & Announcements booth, located in Hall B, Route 6: The Marina Area – Borgata, Golden Nugget across from booth #102. All prizes must be claimed by and Harrah’s via Delaware Avenue to Pacific Avenue. 5 p.m. on Wednesday, December 8. TRIPLE PLAY MOBILE APP REGISTRATION HOURS Get all the information you need for Triple Play right Convention Registration Area, Level 2 from your smartphone or tablet. View session details Monday 10:00 a.m. – 5:30 p.m. and speakers, find exhibitors and build your personal Tuesday 7:30 a.m. – 6 p.m. convention schedule. Interactive mapping ensures you Wednesday 7:30 a.m. – 5 p.m. find your way around easily and the ‘friends’ feature Thursday 7:30 a.m. – 10:30 a.m. connects you with other convention attendees. You can even download the session handouts to your mobile SEATING device. Maximize your convention experience – search Seating at all sessions (except where pre-registration for “Triple Play” in the App Store and Google Play was required) is available on a first-come; first-served today - it’s free and easy! basis. No saving of seats is allowed. TRADE EXPO WI-FI Enjoy free Wi-Fi service at the convention center. View the latest products and services at the Trade Expo, located in Halls B/C, Level 2: RELEASE By attending “REALTORS® TRIPLE PLAY”, you grant Tuesday: 10 a.m. – 6 p.m. NJR, NYSAR & PAR the right to photograph, record, Coffee: 10 – 11 a.m. and 4:30 – 5:30 p.m. use and edit, without approval, your photograph, video, image, likeness, appearance, performance, and any other Wednesday: 9 a.m. – 5 p.m. indicia of identity, in any format whatsoever, and to Coffee: 9 – 10 a.m. and 3:30 – 4:30 p.m. publish, disseminate, exhibit, publicly display, give, and/ See the Exhibitor Directory in this program for a or transfer the same in any and all forms of media or complete list of vendors. distribution now known or hereafter discovered or devel- oped (including, but not limited to, print media, internet, TRANSPORTATION web casting, video streaming, television or radio), for the Complimentary Shuttle Service: use of NJR, NYSAR & PAR, its affiliates and subsidiaries, Shuttle service between the Atlantic City Convention in perpetuity, without payment or any consideration. Center and official convention hotels runs during operational hours of the convention and is FREE for Furthermore, by attending, you hereby waive any right to convention attendees. Shuttle sponsored by inspect or approve the finished photographs or printed or ReferOceanCountyNJ.com. electronic matter that may be used in conjunction with them now or in the future, whether that use is known to Days/Times: you or unknown, and you waive any right to royalties or Monday 10 a.m. – 6 p.m.; every 15 minutes other compensation arising from or related to the use of Tuesday 7 a.m. – 7 p.m.; every 15 minutes the photograph and/or video. You hereby agree to release, Wednesday 7 a.m. – 7 p.m.; every 15 minutes defend, and hold harmless NJR, NYSAR & PAR, their em- Thursday 7 a.m. – 1 p.m.; every 15 minutes ployees, agents, affiliates and subsidiaries, including any Routes: firm publishing and/or distributing the finished product Routes and pick-up/drop-off locations will be posted in whole or in part, whether by print media, internet, web at the Convention Center and the convention hotels: casting, video streaming, television or radio, from and Bally’s, Borgata, Caesars, Claridge, and Golden Nugget. against any claims, damages or liability arising from or related to the use of the photographs and/or video, including but not limited to any misuse, distortion, blurring, alteration, optical illusion or use in composite form, either intentionally or otherwise, that may occur or be produced in taking, processing, reduction or production of the finished product, its publication or distribution. 8
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SCHEDULE AT-A-GLANCE* MONDAY, DECEMBER 6 TIME PROGRAM PRESENTER CE HOURS TRACK ROOM PSA: Pricing Strategies Advisor: NJ: 6 EL, 8:30 A.M. – 5:00 P.M. Kimberly Allard DES 401 Mastering the CMA NY: 6, PA: 7 Professional Standards Hank Lerner 8:30 A.M. – 5:00 P.M. None 322 Administrator Training Teresa Tilton RRC/CRS: Increase Wealth with Rentals 8:30 A.M. – 5:00 P.M. Mark Porter None DES 415 and Other Investment Properties SFR: Short Sales and NJ: 6 EL 8:30 A.M. – 5:00 P.M. Robert Morris DES 417 Foreclosure Resource PA: 6, NY: 6.5 8:30 A.M. – 5:00 P.M. CRB: Starting a Real Estate Company Adorna Carroll NJ/NY: Pending DES 419 Beyond the Transaction: The Impact of NJ/NY: Pending, 12:00 P.M. – 3:00 P.M. Cheryl Knowlton P 308/309 Agency from the Client’s Perspective PA: 3 NJ: Pending, 12:00 P.M. – 3:00 P.M. Fair Housing Made Relevant Monica Neubauer L 302 NY: 3, PA: 3 Serving the Consumer in a Leslie Appleton-Young, NJ: Pending 12:00 P.M. – 3:00 P.M. P 303 Post Pandemic Market John Tuccillo NY: 2.5, PA: 3 12:30 P.M. – 1:30 P.M. The Seven Types of Sellers Pam Ermen None S 312 NJ: 2 EL, 1:00 P.M. – 3:00 P.M. Expand Your Global Outreach Neal Oates P 311 NY: 2 2:00 P.M. – 3:00 P.M. FSBOs . . . Playing the Odds Pam Ermen None S 312 3:30 P.M. – 4:30 P.M. 10 Specific Ways to Gain Listings Right Now Jared James None S 411/412 *Subject to change. See CE Credit Addendum or convention website for up-to-date CE availability by state. Track A = Appraisal B = Brokerage/Management AE = Association Executives L = Legal/Tax/Environmental S = Sales/Marketing T = Technology KEY C = Commercial/Investment P = Professional Development W = Wellness CE NJ: C = Core NY: A = Agency PA: M = PA REC Requirement EL = Elective FH = Fair Housing KEY ET = Ethics FH = Fair Housing 13
SCHEDULE AT-A-GLANCE* TUESDAY, DECEMBER 7 TIME PROGRAM PRESENTER CE HOURS TRACK ROOM NJ: Pending, 9:00 A.M. – 10:00 A.M. Am I a Jerk at Work? Stacy Bernal P 302 NY: 1 9:00 A.M. – 10:00 A.M. Goals, Time Blocking & Self Care Bobbi Howe None P, W 415 1031 Exchanges: Diving Deeper and NJ: 3 EL, 9:00 A.M. – 12:00 P.M. David Gorenberg L 417 Spearfishing for More Clients NY: 3, PA: 3 Beyond the Transaction: The Impact of NJ: Pending 9:00 A.M. – 12:00 P.M. Cheryl Knowlton P 201/202 Agency from the Client’s Perspective NY: 3, PA: 2 NJ: CE Pending (RE)/3 (AP), NY: 3 9:00 A.M. – 12:00 P.M. Boo! Stigmatized Properties Melanie McLane CE & Appr, PA: 3 A 318 (RE/AP) Creating the Win: New Approaches NJ: 3 EL, 9:00 A.M. – 12:00 P.M. Maura Neill S 404 to Negotiation Strategy NY: 3, PA: 3 NJ: Pending, 9:00 A.M. – 12:00 P.M. Level the Field, Raise the Bar Leigh York L 403 NY: 3, PA: 3 Seeing Double! Making The Most NJ: 3 EL, NY: 3, 9:00 A.M. – 12:00 P.M. Pam Ermen S 303 of a Multiple Offer Market PA: 3 9:30 A.M. – 10:30 A.M. How to Put Together a Bullet-Proof CMA Chris Linsell NJ/NY: Pending P, T 419 Seven Areas to Master for a 9:30 A.M. – 10:30 A.M. Jared James None S 411/412 More Predictable Business 9:30 A.M. – 10:30 A.M. The Five New Models of Leadership Tiamo DeVettori None AE, B, P 421 9:30 A.M. – 11:30 A.M. Breakout to Income Breakthrough Rich Levin None S 313 NJ: 3 EL, 9:30 A.M. – 12:30 P.M. Setting the Stage for Buyer Success Monica Neubauer L 304 NY: 3, PA: 3 NJ: 2 EL, 10:00 A.M. – 12:00 P.M. New Millennium Brokerage Management Jeremias Maneiro B 301 NY: 2, PA: 2 NJ: Pending, 10:00 A.M. – 12:00 P.M. Identify & Capture Your Niche Ifoma Pierre S 308/309 NY: 2, PA: 2 10:00 A.M. – 12:00 P.M. PA Legal Update Hank Lerner PA: 2 L 408/409 Serving the Consumer in Leslie Appleton-Young, NJ: Pending, 10:00 A.M. – 1:00 P.M. P 402 a Post Pandemic Market John Tuccillo NY: 2.5, PA: 3 NJ: Pending, 11:00 A.M. – 12:00 P.M. Secrets of Embracing DEI Robert Morris P 302 NY: 1 Teams vs. Solo: Build It 11:00 A.M. – 12:00 P.M. Bobbi Howe None P 415 and Success Will Come 11:30 A.M. – 12:30 P.M. Brand Out from the Crowd Tiamo DeVettori None S 421 Hot Sauce Please!!! Proven Strategies 2:00 P.M. – 4:00 P.M. Ifoma Pierre None S 308/309 to Spice Up your Real Estate Marketing Advanced Listing Skills and NJ/NY: Pending, 2:00 P.M. – 5:00 P.M. Rich Levin S 403 a Very Low Inventory PA: 3 *Subject to change. See CE Credit Addendum or convention website for up-to-date CE availability by state. 14
SCHEDULE AT-A-GLANCE* TUESDAY, DECEMBER 7 TIME PROGRAM PRESENTER CE HOURS TRACK ROOM NJ: 3 EL (RE)/ Pending (AP), 2:00 P.M. – 5:00 P.M. Appraisals in an Overheated Market Melanie McLane NY: 3 CE & Appr, A 318 PA: 3 (RE/AP), Do the Right Thing! The Code NJ: 2 ET / 1 FH, 2:00 P.M. – 5:00 P.M. Paula Monthofer S 302 of Ethics & Fair Housing NY: 3, PA: 3 M Risky Business: Risk Management NJ: 3 C, NY: 3, 2:00 P.M. – 5:00 P.M. Strategies for Today’s Real Estate Cheryl Knowlton L 201/202 PA: 3 Professionals Seeing Double! Making the Most of NJ: 3 EL, NY: 3, 2:00 P.M. – 5:00 P.M. Pam Ermen S 303 a Multiple Offer Market PA: 3 NJ: Pending, 2:00 P.M. – 5:00 P.M. Social Media Ethics Smackdown Jeremias Maneiro L, T 402 NY: 3, PA: 3 2:30 P.M. – 3:30 P.M. Master Your Mindset Tiamo DeVettori None P, W 408/409 2:30 P.M. – 4:30 P.M. Once Upon a Time: Stories That Stick Maura Neill None S 404 2:30 P.M. – 4:30 P.M. The Game Has Changed. Have You? Jared James None S 411/412 5 Bold Predictions for 2022 from the 3:00 P.M. – 4:00 P.M. Chris Linsell None P, T 419 Desk of a Real Estate Technologist Lessons from the Other Side: 3:00 P.M. – 4:00 P.M. Bobbi Howe None P, W 415 Protecting Yourself Dispute Resolution Solutions for the 3:00 P.M. – 5:00 P.M. Leigh York NY: Pending, PA: 2 B 301 Consumer or Customer/Couples Therapy NJ: Pending, 3:00 P.M. – 5:00 P.M. Condo Approval and Financing Matthew Hemphill P 421 NY: 2, PA: 2 SCHEDULE AT-A-GLANCE* WEDNESDAY, DECEMBER 8 TIME PROGRAM PRESENTER CE HOURS TRACK ROOM Six Smart Tips to Help You Effectively 8:30 A.M. – 10:00 A.M. Burton Keslo None T 408/409 Run Your Real Estate Remotely NJ: 7 EL RE/7 AP 8:30 A.M. – 5:00 P.M. 2022-2023 USPAP Update Joe Palumbo NY: 6.5 RE/7 AP A 318 PA: 7 RE 9:00 A.M. – 10:00 A.M. EQ>IQ in Leadership and Sales Paula Monthofer None P 311 How to Stand Out in a 9:00 A.M. – 10:00 A.M. Antoine Dupont None S, T 417 Content Saturated World Level Up! Time Management 9:00 A.M. – 10:00 A.M. Keri Zoumas None B, W 322 & Mindset Skills Quiet Success: Building a Real Estate 9:00 A.M. – 10:00 A.M. Ashley Harwood None S 419 Career as an Introvert *Subject to change. See CE Credit Addendum or convention website for up-to-date CE availability by state. 15
SCHEDULE AT-A-GLANCE* WEDNESDAY, DECEMBER 8 TIME PROGRAM PRESENTER CE HOURS TRACK ROOM Leading Change: How to Get Your 9:00 A.M. – 10:30 A.M. Larry Johnson None P, B 304 Team From Here to There NJ: 2 C, NY: 2, 9:00 A.M. – 11:00 A.M. Up in Smoke: Cannabis and Real Estate Trista Curzydlo L 303 PA: 2 Feeling the Love: Fair Housing NJ/NY: Pending, 9:00 A.M. – 12:00 P.M. Cheryl Knowlton 302 and Buyer Lover Letters PA: 3 M NJ: Pending, 9:00 A.M. – 12:00 P.M. Mortgage Financing 101 Matthew Hemphill P 404 NY: 3, PA: 3 Multiple Offers: Keeping it NJ: Pending, 9:00 A.M. – 12:00 P.M. Melanie McLane L 403 Legal, Ethical & Sane NY: 3, PA: 3 NJ: Pending, 9:00 A.M. – 12:00 P.M. Tenant Screening for REALTOR® Safety Jamie Borodin B 301 NY: 3, PA: 3 Impress Your Clients With NJ: Pending, 9:30 A.M. – 11:30 A.M. Veronica McManus S, T 415 Detailed RPR Reports NY: 2 Resetting Your Association 9:30 A.M. – 11:30 A.M. Adorna Carroll None AE 421 for a New Normal Get the Hack Out of Here: NJ: 3 EL, 9:30 A.M. – 12:30 P.M. Craig Grant T 402 Cybersecurity for Real Estate NY: 3, PA: 3 Grow Your Business by Working With NJ: 3 EL, NY: 3, 9:30 A.M. – 12:30 P.M. Marc Cunningham C 401 Real Estate Investors PA: 3 Long Island Divided: Inside the 10:00 A.M. – 11:30 A.M. Investigation That’s Shaking Up Bill Dedman NJ/NY: Pending L, P 411/412 the Real Estate Industry 10:30 A.M. – 12:30 P.M. NJ Legal and Regulatory Update Barry Goodman NJ: 2 Core L 312 Getting to Yes Through 11:00 A.M. – 12:00 P.M. Keri Zoumas None P 322 Conscious Communication How to Generate More Leads and 11:00 A.M. – 12:00 P.M. Antoine Dupont None S, T 417 Listings With Video Marketing 11:00 A.M. – 12:00 P.M. The How-to’s of Happiness Paula Monthofer None S, W 311 Six Surprising LinkedIn Tips for 11:00 A.M. – 12:30 P.M. Burton Keslo None T 408/409 Real Estate Professionals 12:00 P.M. – 1:00 P.M. Real Estate Karma Trista Curzydlo NJ: 1 C, NY: 1 L 303 Long Island Divided: Inside the 12:30 P.M. – 2:00 P.M. Investigation That’s Shaking Up Bill Dedman NJ/NY: Pending L, P 411/412 the Real Estate Industry The Huge Power of Small: Create a 1:30 P.M. – 2:30 P.M. Antoine Dupon None S 417 Customer Service Experience Increasing Home Equity Through 1:30 P.M. – 4:30 P.M. Matthew Hemphill NY: Pending P 404 the Use of Renovation Financing *Subject to change. See CE Credit Addendum or convention website for up-to-date CE availability by state. 16
SCHEDULE AT-A-GLANCE* WEDNESDAY, DECEMBER 8 TIME PROGRAM PRESENTER CE HOURS TRACK ROOM 2:00 P.M. – 3:00 P.M. Powered Productivity: Super Tech Tools Beth Ziesenis None T 201/202 Mindful or Mind Full? 2:00 P.M. – 3:00 P.M. Keri Zoumas None B, W 322 The Keys to Positivity 2:00 P.M. – 3:30 P.M. Five Remote Security Threats Burton Keslo None T 408/409 3 E’s Every AE Needs: Engagement, 2:00 P.M. – 4:00 P.M. Jeremias Maneiro None AE 421 Efficiency & Effective Credit Scoring: Save Your NJ: 2 EL, NY: 1.5, 2:00 P.M. – 4:00 P.M. Brent Lancaster L 311 Buyers Thousands PA: 2 Maximizing First Time Home 2:00 P.M. – 4:00 P.M. Buyer Opportunities with Lakesha Walker NJ/NY: 2, PA: 2 P 419 Down Payment Assistance NJ: 3 EL (RE)/ Pending (AP), 2:00 P.M. – 5:00 P.M. Appraisals in an Overheated Market Melanie McLane A 403 NY: 3 RE/AP PA: 3 (RE/AP) NJ: Pending, 2:00 P.M. – 5:00 P.M. Fair Housing Legacy to Liberty Randy Templeman L 302 NY: 3, PA: 3 M How to be a Totally Mobile and 2:30 P.M. – 3:30 P.M. Craig Grant None T 402 Virtual Agent NJ: Pending, 2:30 P.M. – 3:30 P.M. Real Estate Investing in Partnerships Greg Schenck C 312 NY: 1 2:30 P.M. – 3:30 P.M. Recruit & Retain Introverted Agents Ashley Harwood None B 301 2:30 P.M. – 3:30 P.M. Reverse Prospecting With RPR Joseph Gehl None S, T 415 2:30 P.M. – 4:00 P.M. Mastering the Storm of Change Larry Johnson None P, W 304 NJ: Pending, 2:30 P.M. – 4:30 P.M. Dealing With Deal Killers Josh Cadillac S 303 NY: 2, PA: 2 Systematizing for Success: 2:30 P.M. – 4:30 P.M. Running Your Property Management Marc Cunningham None C 401 Business on Autopilot Leading with Focus: 3:30 P.M. – 4:30 P.M. Beth Ziesenis None T 201/202 Collaboration & Productivity 3:30 P.M. – 4:30 P.M. How to Boost Your Website Conversions Antoine Dupont None S, T 417 4:00 P.M. – 5:00 P.M. Bullseye: Hitting the Target Price Joseph Gehl None S, T 415 Track A = Appraisal B = Brokerage/Management AE = Association Executives L = Legal/Tax/Environmental S = Sales/Marketing T = Technology KEY C = Commercial/Investment P = Professional Development W = Wellness *Subject to change. See CE Credit CE NJ: C = Core A = Agency EL = Elective NY: FH = Fair Housing PA: M = PA REC Requirement Addendum for the most up-to-the minute approvals. KEY ET = Ethics FH = Fair Housing 17
SCHEDULE AT-A-GLANCE* THURSDAY, DECEMBER 9 TIME PROGRAM PRESENTER CE HOURS TRACK ROOM How the Primary and Secondary NJ: 3 EL, 9:00 A.M. – 12:00 P.M. Doug Vairo P 304 Mortgage Markets Work Together NY: 3, PA: 3 Market Like a Rockstar: 9:00 A.M. – 12:00 P.M. Craig Grant NY/PA: 3 S, T 303 Top Trends for 2022 and Beyond Stay Inside Fair Housing Laws to NJ: Pending, 9:00 A.M. – 12:00 P.M. Randy Templeman L 302 Stay Outside of Jail NY: 3, PA: 3 M NJ: 2 EL, NY: 2, 9:30 A.M. – 11:30 A.M. Let’s Talk Flooding and Recovery Brent Lancaster L 312 PA: 2 Maximizing First Time Home NJ: Pending, 9:30 A.M. – 11:30 A.M. Buyer Opportunities with Lakesha Walker P 311 NY: 2, PA: 2 Down Payment Assistance SPECIAL EVENTS MONDAY, DECEMBER 6 6:00 p.m. – 9:00 p.m. 8:00 p.m. – 11:00 p.m. NJ REALTORS® President’s Installation & Gala Kick-off Party Caesars Atlantic City – Circus Maximus Theater Bally’s Atlantic City – Bally’s Wild West Saloon Gala reception honoring 2021 President Jeff Jones Mix, mingle and make new contacts with your NJ, NY and and the 2021 leadership team with installation of 2022 PA colleagues to kickoff Triple Play 2021. DJ, dancing, ar- President Robert White and the 2022 leadership team. cade games, mechanical bull rides ($5 per ride) and much more. Free drink ticket to first 500 attendees. Badge 9:00 p.m. – 11:59 p.m. required for admission; 21 and over. Icebreaker Reception Caesars Atlantic City – Palladium Ballroom TUESDAY, DECEMBER 7 Mingle with your fellow convention attendees. Wear 11:00 a.m. – 2:00 p.m. your badge (badge required for admission) and bring PAR Luncheon - Room 311 your business cards to enjoy this special evening of Join your fellow Pennsylvania Realtors® during a music, dancing, hot and cold hors d’oeuvres, soft drinks, luncheon from 11 a.m. to 2 p.m. on Tuesday. Enjoy cash bar and networking. some downtime away from the conference hustle and bustle to connect with friends. Ticket/pre-registration was required. WEDNESDAY, DECEMBER 8 10:00 a.m. – 4:00 p.m. 2:00 p.m. – 4:00 p.m. RPAC High Rollers’ Suite NJ REALTORS® Awards Session Room 308/309 Relax and recharge at Triple Play while supporting the Room 312 REALTORS® Political Action Committee (RPAC). Your Honor NJ REALTORS® State and Local REALTOR® and $ 250 investment at the door will count towards your REALTOR-Associates® of the Year, Member Communi- 2022 RPAC total. cations award winners, NJ REALTORS® Good Neighbor award winners, Quarter Century Club recipients, and REALTOR® Emeritus members. 5:30 p.m. – 6:30 p.m. NYSAR Reception Sheraton Atlantic City Convention Center Hotel – Crown Ballroom A NYSAR Reception is scheduled for Tues., Dec. 7 from 5:30 p.m. – 6:30 p.m. Gather with your fellow NYSAR members, while enjoying hors d’oeuvres and a cash bar! 18
CONTINUING EDUCATION (CE) CREDIT INFORMATION Free real estate and/or appraisal CE credit is available to CE credit will be awarded only to those who participate Triple Play registrants for some sessions (see addendum in CE sessions for the full time. Attendees who arrive 15 for the latest details). Stop by the CE Information booth minutes or more after their session begins and those who outside Halls B/C, Level 2 or speak to a session moderator leave before their session ends won’t receive CE credit. for more information. Your CE completion will be confirmed no later than Those seeking CE credit, MUST have their bar-coded early January. If you do not receive notification for all badge scanned whenever ENTERING and EXITING a completed sessions, please contact your state association session. If your barcode does not scan properly, please immediately. complete the attendance sheet available at the door by legibly printing your name, badge number, sign-in and sign-out times. Please stop at the registration desk at your earliest conve- nience to have your defective badge reprinted at no cost. To assure your access to a seat, plan to arrive early for any session that carries CE credit. MONDAY, DECEMBER 6 - SESSIONS 8:30 A.M. – 5:00 P.M. other types of investments while giving you more control PSA: PRICING STRATEGIES ADVISOR: to optimize financial returns. In addition to guiding you MASTERING THE CMA through the process of developing your own property Speaker: Kimberly Allard investing strategy, this course leverages powerful and Track: DES, Room: 401, NJ: 6 elective, NY CE: 6, PA CE: 7 easy-to-use online financial apps that simplify the process The Pricing Strategy Advisor certification is specifically of evaluating and selecting properties that align with your designed to enhance your skills in pricing properties, creating investment objectives. After completing the course, you CMAs, working with appraisers, and guiding clients through will be able to immediately implement your strategy for the anxieties and misperceptions they often have about yourself and your investor clients, using the same homes home values. Pre-registration was required. you’ve been selling for owner-occupants and packaging them to appeal to investors. Pre-registration was required. 8:30 A.M. – 5:00 P.M. PROFESSIONAL STANDARDS 8:30 A.M. – 5:00 P.M. ADMINISTRATOR TRAINING SFR: SHORT SALES AND Speaker: Hank Lerner, Teresa Tilton FORECLOSURE RESOURCE Room: 322 Speaker: Robert Morris Enforcement of the Code of Ethics is a privilege and re- Track: DES, Room: 417, NJ CE: 6 elective, NY CE: 6.5, PA CE: sponsibility of each board and association as established 6 in Article IV of the Bylaws of the National Association of The Short Sales and Foreclosure Resource certification REALTORS®. Every board and association must designate is for REALTORS® who want to hone the skills that will a person or entity responsible for administration of profes- allow them to help buyers and sellers of distressed sional standards processes. This course covers the learning properties. You’ll leave with a framework for understanding objectives and minimum criteria established by NAR that how to direct distressed sellers to finance, tax, and legal administrators must complete every four years. For Profes- professionals; qualify sellers for short sales; develop sional Standards Administrators only. No CE. Pre-registra- a short-sale package; negotiate with lenders; tap into tion was required. buyer demand; safeguard your commission; limit risk and protect buyers. Pre-registration was required. 8:30 A.M. – 5:00 P.M. RRC/CRS: INCREASE WEALTH WITH 8:30 A.M. – 5:00 P.M. RENTALS AND OTHER INVESTMENT CRB: STARTING A REAL ESTATE COMPANY PROPERTIES Speaker: Adorna Carroll Speaker: Mark Porter Track: DES, Room: 419, NJ/NY: CE pending Track: DES, Room: 415 Opening a real estate office has many moving parts – more Investment property transactions can easily increase your than is possible to cover in a one-day course. This course market by 20% and build your net worth at the same time. provides a foundational blueprint of all the elements In this one-day RRC course, you will learn why and how involved in opening, managing and growing a real estate rental properties are IDEAL investments that outperform company. Pre-registration was required. 19
MONDAY, DECEMBER 6 - SESSIONS 12:00 P.M. – 3:00 P.M. 12:30 P.M. - 1:30 P.M. BEYOND THE TRANSACTION: THE IMPACT OF THE SEVEN TYPES OF SELLERS AGENCY FROM THE CLIENT’S PERSPECTIVE Speaker: Pam Ermen Speaker: Cheryl Knowlton Track: S, Room: 312 Track: P, Room: 308/309, NJ: CE pending, NY CE: 3, PA CE: 3 Learn how to clearly define the 7 types of sellers and their If you have ever shaken your head after a transaction points of differentiation! We’ll discuss targeted marketing closed and wondered what happened, perhaps your answer efforts designed to deliver the message that you’re the lies in how you handled the client relationship. During “Go To” specialist who understands their niche market better this highly interactive course, students receive in-depth than anyone. Be intentional with your efforts and grow information on the essential elements of buyer and seller your business on purpose in 2022! agency representation. Gain comprehensive knowledge of the different responsibilities of each agency role, and the 1:00 P.M. - 3:00 P.M. ethics related to your representation role. Participants will EXPAND YOUR GLOBAL OUTREACH discuss ethical questions and apply the concepts they have Speaker: Neal Oates learned to real live scenarios. The focus of the program is Track: P, Room: 311, NJ CE: 2 elective, NY: 2 on making the real estate licensee more professional and Want to find out how to position yourself as THE interna- competent in their dealings with the general public. tional real estate professional? Attend this session and learn why a global reach is necessary in today’s economy; 12:00 P.M. – 3:00 P.M. the advantages of targeting and working with international FAIR HOUSING MADE RELEVANT clients and the challenges associated with these transac- Speaker: Monica Neubauer tions; how to locate and disseminate valuable information Track: L, Room: 302, NJ: CE pending, NY CE: 3, PA CE: 3 to garner business and create an action plan to implement With an ever-increasing diverse population in the United upon conclusion of the course. States, adhering to Federal Fair Housing laws has never been more important. The manner in which to act with 2:00 P.M. - 3:00 P.M. your customers and clients is under constant scrutiny. FSBOS . . . PLAYING THE ODDS What you say and how you act, whether unintentionally or Speaker: Pam Ermen not, could be perceived as a discriminatory act. As a real Track: S, Room: 312 estate professional, integrity and abiding by local, state Per NAR, only 8% of all nationwide sales are the result and federal mandates will not only create more positive of a successful FSBO transaction. If you’re thinking about relationships but will minimize liability as it relates to in- working the FSBO market, the odds are in your favor! Learn teractions you have with the public. Join Monica Neubauer two successful scripts to build rapport with sellers, secure an in this highly engaging program as she provides you with appointment to see their home, and share a masterful listing relevant, in-depth information regarding the Federal Fair presentation! Discover how to convert their discussion about Housing laws and helps you gain a real-world perspective. your commission to a conversation about their net. Join us for this session and be prepared to take more listings! 12:00 P.M. – 3:00 P.M. SERVING THE CONSUMER IN 3:30 P.M. - 4:30 P.M. A POST PANDEMIC MARKET 10 SPECIFIC WAYS TO GAIN LISTINGS Speaker: Leslie Appleton-Young, John Tuccillo RIGHT NOW Speaker: Jared James Track: P, Room: 303, NJ: CE pending, NY CE: 2.5, PA CE: 3 Track: S, Room: 411/412 We are already beginning to see the outlines of the post- With inventory being near all-time lows, one thing that COVID economy: job growth is strong; the market is flush rings true no matter where you are, is that the agent with liquidity; economic growth is expected to boom that owns the listings, owns the market. In this extremely through 2022. But what about the real estate market and hands on and practical session, Jared James will cover the real estate industry? Will the surge in sales and prices 10 different unique and innovative strategies that you we have seen in 2020 and 2021 continue? Will the severe can implement from day one to create more listing inventory crunch continue? Will the emerging boom push opportunities for your business. Come ready to take lots up interest rates? In this presentation, John Tuccillo and of notes and leave with a game plan to dominate the listing Leslie Appleton-Young, noted real estate economists, will inventory in your local market! make sense of all these changes. Using available data, they will integrate market, industry and economic trends, assess A = Appraisal L = Legal/Tax/ Track what they mean for real estate brokers and present some B = Brokerage/ Environmental KEY suggestions as to how brokers can profit from the coming Management P = Professional post-COVID world. C = Commercial/ Development Investment S = Sales/Marketing AE = Association T = Technology Executives W = Wellness 20
TUESDAY, DECEMBER 7 - SESSIONS 9:00 A.M. – 10:00 A.M. knowledge of the different responsibilities of each agency AM I A JERK AT WORK? role, and the ethics related to your representation role. Speaker: Stacy Bernal Participants will discuss ethical questions and apply Track: P, Room: 302, NJ: CE pending, NY CE: 1 the concepts they have learned to real live scenarios. In this engaging presentation, Stacy Bernal sheds light The focus of the program is on making the real estate on how Implicit Bias affects the real estate industry. licensee more professional and competent in their With the understanding that DEI work is a marathon dealings with the general public. and not a sprint, this session serves as a catalyst to: Inform what Implicit Bias is & how it manifests; teach 9:00 A.M. – 12:00 P.M. ways to handle impacts of Implicit Bias, as a participant BOO! STIGMATIZED PROPERTIES or bystander; empower attendees to create change in Speaker: Melanie McLane themselves, their organizations and their communities Track: A, Room: 318, and ignite excitement for attendees to continue DEI NJ: CE pending (RE)/3 (AP), NY CE: 3 RE/AP, work in their own lives. PA CE: 3 (RE/AP) This course is designed to assist both appraisers and 9:00 A.M. – 10:00 A.M. agents in the challenge of pricing and valuation of GOALS, TIME BLOCKING & SELF CARE properties which are stigmatized. Identify six common Speaker: Bobbi Howe types of stigmas, find out who is required to disclose Track: P, W, Room: 415 and the effects of stigmatized properties on pricing. Without a little guidance, real estate can seem over- whelming. So overwhelming that over 80% of all new 9:00 A.M. – 12:00 P.M. real estate licensees exit the industry with their first CREATING THE WIN: NEW APPROACHES two years. This session will help you with three specific TO NEGOTIATION STRATEGY things that tend to overwhelm real estate agents the Speaker: Maura Neill most – goal setting, time blocking and mindset manage- Track: S, Room: 404, ment. You’ll learn how to discover the big why - set NJ CE: 3 elective, NY CE: 3, PA CE: 3 goals, time block to achieve those goals, and fortify Negotiation is a crucial skill needed in the real estate your mindset while achieving the goals. transaction but one so often overlooked in training. The most successful agents are those who have learned to think outside the box in the negotiation process and to 9:00 A.M. – 12:00 P.M. 1031 EXCHANGES: DIVING DEEPER AND bring their clients to the most successful outcome. This SPEARFISHING FOR MORE CLIENTS session will encourage attendees to think about negoti- Speaker: David Gorenberg ation differently than they ever have and to get out of Track: L, Room: 417, their comfort zone with regard to the process. We will NJ CE: 3 elective, NY: 3, PA CE: 3 explore perception versus reality and its impact on the This course provides an overview of 1031 like-kind transaction and how emotional intelligence plays a role exchanges, their benefits and requirements of a in the negotiation process. Ultimately, attendees should successful exchange including cash-out refinancing leave the presentation with a new way to approach even after an exchange, overcoming obstacles to successful the most difficult negotiation and new options to present exchanges, related party exchange rules and restrictions, their clients with strategies for success. the new Real Property Regulations, why 1031 Exchanges are important to the economy, 1031 Exchanges as an 9:00 A.M. – 12:00 P.M. estate planning tool and how to build business, increase LEVEL THE FIELD, RAISE THE BAR listings and assist clients with 1031 exchanges. Speaker: Leigh York Track: L, Room: 403, NJ: CE pending, NY CE: 3, PA CE: 3 9:00 A.M. – 12:00 P.M. The Code establishes a level playing field for all consumers BEYOND THE TRANSACTION: THE IMPACT OF and REALTORS® alike. If everyone follows the Code, how AGENCY FROM THE CLIENT’S PERSPECTIVE do we tip the scales in our clients’ favor? In this session, Speaker: Cheryl Knowlton we will dig into the Code but also professionalism and Track: P, Room: 201/202, NJ: CE pending, NY CE: 3, PA CE: 3 market forces that give you and your client the edge. If you have ever shaken your head after a transaction We’ll all weigh in on what’s really happening out there! closed and wondered what happened, perhaps your answer lies in how you handled the client relationship. During this highly interactive course, students receive in-depth information on the essential elements of buyer and seller agency representation. Gain comprehensive 21
TUESDAY, DECEMBER 7 - SESSIONS 9:00 A.M. – 12:00 P.M. 9:30 A.M. – 11:30 A.M. SEEING DOUBLE! MAKING THE MOST BREAKOUT TO INCOME BREAKTHROUGH OF A MULTIPLE OFFER MARKET Speaker: Rich Levin, Track: S, Room: 313 Speaker: Pam Ermen For experienced agents who are stuck at a level or growing Track: S, Room: 303, too slowly. This is the proven path to develop the daily NJ CE: 3 elective, NY CE: 3, PA CE: 3 mindset for continuous growth with confidence. Implement Discover a unique version of best practices! Buyer’s the one key skill that is unique for each agent and agents will learn multiple offer strategies, effective guarantees rapid growth. Set and track goals that dialogues and negotiating techniques to effectively motivate, build confidence and strengthen focus all day, position their client in a competitive environment. every day. Learn to love the business, earn much more, Seller’s agents will better understand the dynamics of and enjoy amazing freedom and opportunities that the a multiple offer market, how to maximize the property’s career of selling real estate offers. exposure and interest, and how to sell the property for a price that can often exceed list price. 9:30 A.M. – 12:30 P.M. SETTING THE STAGE FOR BUYER SUCCESS 9:30 A.M. – 10:30 A.M. Speaker: Monica Neubauer HOW TO PUT TOGETHER Track: L, Room: 304, A BULLET-PROOF CMA NJ CE: 3 elective, NY CE: 3, PA CE: 3 Speaker: Chris Linsell Discover a unique version of best practices! Buyer’s agents Track: P, T, Room: 419, NJ/NY: CE pending will learn multiple offer strategies, effective dialogues In a world where the perceived value of a real estate and negotiating techniques to effectively position their agent is shrinking in the eyes of our clients, being able client in a competitive environment. Seller’s agents will to accurately assess the market value of a home may be better understand the dynamics of a multiple offer our last, most valuable resource. In this session, we’ll walk market, how to maximize the property’s exposure and through a thorough, accurate, and consistent means for interest, and how to sell the property for a price that predicting the market value of a home every time, and can often exceed list price. give you the tools you need to do it on your own. 10:00 A.M. – 12:00 P.M. 9:30 A.M. – 10:30 A.M. NEW MILLENNIUM SEVEN AREAS TO MASTER FOR BROKERAGE MANAGEMENT A MORE PREDICTABLE BUSINESS Speaker: Jeremias Maneiro Speaker: Jared James Track: B, Room: 301, Track: S, Room: 411/412 NJ CE: 2 elective, NY CE: 2, PA CE: 2 With all the changes, pressures and consumer expecta- This session is designed to teach the specific day to day tions, running a business in today’s environment can be activities that a broker needs to manage their agents not only frustrating, but downright confusing at times. successfully and still compete with large tech companies Jared James breaks down the 7 areas you need to focus by focusing on becoming local experts. We will discuss on and how to prioritize them in an ever increasingly ways that a broker can still be tech savvy on a budget loud world so you can achieve the financial success and and provide the systems and programs that their agents predictability that you desire with your business and life. need to provide a higher level of service to the consumer As always, come ready to learn, laugh and be motivated and exceed expectations. This program will arm you and inspired to implement the moment you leave. with business building skills and critical operating activities utilized by the nation’s most successful real 9:30 A.M. – 10:30 A.M. estate brokers. THE FIVE NEW MODELS OF LEADERSHIP Speaker: Tiamo DeVettori Track: AE, B, P, Room: 421 Track A = Appraisal L = Legal/Tax/ There are leaders within every organization that are KEY B = Brokerage/ Environmental under performing, not communicating effectively, Management P = Professional or team members don’t like working for. Meanwhile, C = Commercial/ Development potential leaders are being overlooked because they Investment S = Sales/Marketing don’t fit the traditional stereotype. Discover the 5 new AE = Association T = Technology leadership models that cultivate individual strengths, Executives W = Wellness high-performing teams, and turn your dimmest lights into shining stars. Outcomes: Improved leadership, Continued on page 24 innovation, culture. 22
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TUESDAY, DECEMBER 7 - SESSIONS 10:00 A.M. – 12:00 P.M. 11:00 A.M. – 12:00 P.M. IDENTIFY & CAPTURE YOUR NICHE TEAMS VS. SOLO: BUILD IT Speaker: Ifoma Pierre AND SUCCESS WILL COME Track: S, Room: 308/309, NJ: CE pending, NY CE: 2, PA CE: 2 Speaker: Bobbi Howe In this course, participants will develop skills to select Track: P, Room: 415 and capture their various niches of clients. Marketing It’s no secret that getting a real estate license is relatively and advertising techniques that are lawful, ethical, easy compared to other professions. However, it’s even and engaging will be compared and contrasted in easier to fail, as 87% of all new licensees will leave the accordance with the Law of Agency, Fair Housing Laws, industry in their first three years. Deciding whether and the National Association of REALTORS® Code of you should create a team or go at it alone will have Ethics (COE). Additional attention will be given to the a significant impact on your success. This course will protection of consumers regarding non-solicitation highlight the pros and cons of both options and help zones, cease and desist zones, sign ordinances, limited agents discover their best course to achieve the success English proficiency, current environmental concerns, they want. and illegal conversions. 11:30 A.M. – 12:30 P.M. 10:00 A.M. – 12:00 P.M. BRAND OUT FROM THE CROWD PA LEGAL UPDATE Speaker: Tiamo DeVettori Speaker: Hank Lerner Track: S, Room: 421 Track: L, Room: 408/409, PA CE: 2 In today’s saturated market, your brand has to be strides Join Pennsylvania Association of REALTORS® Legal ahead of others. Most companies and individuals keep Counsel for an update on Pennsylvania legal issues to making the same mistakes with pedestrian brands that reduce risk and assure you’re operating in full compliance. come from outdated marketing tactics. Discover the 4 corners that every brand framework must have to 10:00 A.M. – 1:00 P.M. make your business be the one that people remember, SERVING THE CONSUMER IN A POST are proud to associate with, and want to buy from. PANDEMIC MARKET Outcomes: Increased brand recognition, sales, referrals. Speaker: Leslie Appleton-Young, John Tuccillo Track: P, Room: 402, NJ: CE pending, NY CE: 2.5, PA CE: 3 2:00 P.M. – 4:00 P.M. We are already beginning to see the outlines of the HOT SAUCE PLEASE!!! PROVEN post-COVID economy: job growth is strong; the market STRATEGIES TO SPICE UP YOUR is flush with liquidity; economic growth is expected to REAL ESTATE MARKETING boom through 2022. But what about the real estate Speaker: Ifoma Pierre market and the real estate industry? Will the surge Track: S, Room: 308/309 in sales and prices we have seen in 2020 and 2021 Fasten your seat belts and get ready for a firehose of continue? Will the severe inventory crunch continue? ideas, examples, and cutting edge software designed Will the emerging boom push up interest rates? In this to explode your business! In this session, you will presentation, John Tuccillo and Leslie Appleton-Young, learn creative new ways to generate more leads, earn noted real estate economists, will make sense of all more opportunities, and discover the secret to turning these changes. Using available data, they will integrate prospects into friends and friends into clients. Whether market, industry and economic trends, assess what you’re a brand new agent or a seasoned veteran with they mean for real estate brokers and present some years of experience and the scars to prove it, there’s suggestions as to how brokers can profit from the something in this session for everyone. coming post-COVID world. Track A = Appraisal L = Legal/Tax/ 11:00 A.M. – 12:00 P.M. B = Brokerage/ Environmental SECRETS OF EMBRACING DEI KEY Management P = Professional Speaker: Robert Morris C = Commercial/ Development Track: P, Room: 302, NJ: CE pending, NY CE: 1 Investment S = Sales/Marketing In this course, student will have an increased knowledge AE = Association T = Technology and awareness of cultural and personal biases that Executives W = Wellness may inhibit students from fully embracing diversity and creating a successful multicultural real estate business. 24
TUESDAY, DECEMBER 7 - SESSIONS 2:00 P.M. – 5:00 P.M. 2:00 P.M. – 5:00 P.M. ADVANCED LISTING SKILLS AND SEEING DOUBLE! MAKING THE MOST OF A VERY LOW INVENTORY A MULTIPLE OFFER MARKET Speaker: Rich Levin Speaker: Pam Ermen Track: S, Room: 403, NJ/NY: CE pending, PA CE: 3 Track: S, Room: 303, We are in a historically low inventory market. Home sellers NJ CE: 3 elective, NY CE: 3, PA CE: 3 are more often unable to make their best decisions Today’s robust real estate market has created a fluid in this market. Risk of gain is great for the sellers. So number of buyers that often find themselves competing is risk of loss. This session is a crash course in how to in a marketplace of limited inventory! This supply and advise sellers in this market on price, negotiations, demand market dynamic can lead to multiple offers on multiple offers, anticipating low appraisals, fairness, the same property and can be the catalyst for tenuous ethics, staying within the law, and the myriad of other relationships between the seller, buyers and the real issues to ensure that the sellers obtain the best results estate agents who represent them! How can an agent with the least disappointment and stress. best represent their client when such circumstances exist? In this session, attendees will discover a unique 2:00 P.M. – 5:00 P.M. version of “best practices” when representing a buyer! APPRAISALS IN AN OVERHEATED MARKET They will learn multiple offer strategies, effective Speaker: Melanie McLane dialogues and negotiating techniques that can position Track: A, Room: 318, NJ CE: 3 elective RE/AP, their client to effectively compete in such a competitive NY: 3 RE/AP, PA CE: 3 RE/AP environment vs. leaving their client feeling out of control, This course is designed to assist both appraisers and unrepresented and without the home they hoped to agents in the challenge of a very overheated market, purchase! Agents representing the seller will better with extremely low inventory, and multiple offers understand the dynamics of a multiple offer market, above listing price. This market has created friction how to maximize the property’s exposure and interest between appraisers, who must follow USPAP and lender and how to work to sell the property for a price that guidelines, and can only use the comparable sales can often exceed list price. that exist, and agents, who are seeing multiple offers, all above list price. Agents are also using escalation 2:00 P.M. – 5:00 P.M. clauses, as well as an appraisal contingency. Both groups need to learn what the other side’s role is, as SOCIAL MEDIA ETHICS SMACKDOWN Speaker: Jeremias Maneiro well as consider the inevitable change to this market, Track: L, T, Room: 402, NJ: CE pending, NY CE: 3, PA CE: 3 and what effect that will have on sellers who bought at In this session, participants will evaluate the different the height of the market. social media platforms and identify the best ways to effectively represent their clients in the real estate 2:00 P.M. – 5:00 P.M. transaction while still maintaining their fiduciary duty. DO THE RIGHT THING! Social media best practices will be discussed in order THE CODE OF ETHICS & FAIR HOUSING to comply with the Code of Ethics and avoid misrepre- Speaker: Paula Monthofer Track: S, Room: 302, NJ CE: 2 ethics/1 fair housing, sentation while providing exceptional service to clients NY CE: 3, PA CE: 3, REC required across all social media platforms. NEWLY UPDATED! We will take on these two topics like never before and offer real life practices to better 2:30 P.M. – 3:30 P.M. protect agents and the public. MASTER YOUR MINDSET Speaker: Tiamo DeVettori 2:00 P.M. – 5:00 P.M. Track: P, W, Room: 408/409 RISKY BUSINESS: RISK MANAGEMENT Mindset is the #1 factor in achieving success, especially STRATEGIES FOR TODAY’S REAL ESTATE when you’re tested with challenges, self-doubt, or PROFESSIONALS adversity. Discover the five “Master Your Mindset” Speaker: Cheryl Knowlton secrets to quiet your inner critic, amplify your courage, Track: L, Room: 201/202, and master your success. Outcomes: Increased NJ CE: 3 core, NY CE: 3, PA CE: 3 confidence, performance, profit! A highly interactive ethics and law update course - students gaining competency in handling real estate Continued on page 28 transactions is the primary focus of the course. Antitrust and misrepresentation are the primary areas of review. Participants will be actively involved in viable case studies, as well as group discussion regarding ethics issues. 25
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