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MICHAEL SCHERER
Managing Shareholder WA Media GmbH
The right information is often a key to success in business. Who supply chains, compulsory home office work, etc. – the need for
delivers what and how fast? Which players are important? Which information on the one hand and visibility on the other increased
platforms are worthwhile participating in? Which regulations and further last year.
laws have to be observed? What does the target group like? Trade WA Media GmbH has set itself the task of satisfying this need
media answer these questions, which is why their relevance is with a differentiated portfolio of specialist media. Our print
unabated for company decision-makers, as the LAE e.V.’s “Readers magazines, newsletters, online media, social media activities,
Analysis of the Decision-makers in the Industry and Administration live events and competitions contribute towards gearing the market
2021” recently confirmed. According to the survey, 75% of the players up for successful business and offer all those companies
respondents consider industry-specific trade publications to be that want to present their products and services exposure and an
extremely important media tools for their profession – ranking first attention-grabbing advertising environment. You can find all further
among all groups of media. important information on the following pages.
On the turbulent market of haptic advertising, which has been
hit hard by the consequences of the Corona crisis – faltering sales
opportunities, economic uncertainty, new product groups, impaired
02
Contents
02 EDITORIAL 32 EVENT & NETWORK
33 HAPTICA ® live
35 Promotional Gift Award
04 PUBLISHING PORTFOLIO
36 Social Media
06 PRINT 37 SERVICES
07 Werbeartikel Nachrichten
13 eppi magazine 40 TECH GUIDE
17 Promotion Products 41 Advertising formats
21 HAPTICA ® 42 Werbeartikel Nachrichten
42 eppi magazine
43 Promotion Products
25 ONLINE & DIGITAL 44 HAPTICA ®
26 Web portals 45 Data transfer
28 Newsletters: Advertising formats
30 Newsletters: Publishing dates 47 CONTACT
03
CONTENTS
Publishing portfolio
www.wanachrichten.de Nr. 409 Mai 2021
01/21
XXXXXXXXX XXXXXXX XXXXXX XXXXXXX XXXXXX XXXXXX XXXXXX XXXXXX XXXXX XXXXXX XXXXX XXXXX XXXXX XXXXX
ISSN 1864-1288 15. Jahrgang Februar 2021 Nr. 83 www.promotion-products.biz
39. Jahrgang ISSN 1439-3026
magazine for the european promotional products industry
Your partner in promotional
eco bottles ISSN 1435-5264 | Vol 24 | May 2021 | No. 140 www.eppi-magazine.com
Topics Products
Reusable PF Concept: Review and outlook
Interview with CEO Ralf Oster
Tasteful Promotion
Sweets, food, drinks, mugs, tableware FA C H M A G A Z I N F Ü R H A P T I S C H E W E R B U N G | P R O D U K T E U N D I D E E N
bottles made Promotional Gift Award 2021 Made in Europe
from sugarcane How the winners celebrated Sourcing on the doorstep
or biodegradable
material
A pure
Dutch
product
Nr. 409 Mai 2021
ALGO-PEN
Braunalge - Rohstoff
www.bottlepromotions.com I joy@tacx.com I carl@tacx.com
WWW.PROMOTEXTILIEN.DE
BEZUG ÜBER DEN WERBEMITTELHANDEL
aus dem Meer
NEUHEITEN & TRENDS GESUNDHEITSSCHUTZ & HYGIENE SOMMER, SPORT & REISE PROMOTIONAL GIFT AWARD 2021
PROMOTIONAL FASHION UHREN, KALENDER & NOTIZBÜCHER FINANZWELT TRINKKULTUR NOVITÄTEN
aus dem Meer
www.bottlepromotions.com I joy@tacx.com I carl@tacx.com
Braunalge - Rohstoff
ALGO-PEN Formauswahl.
Design und freier
mit individuellem
Ab 250 Stück auch
1202 iaM 904 .rN
Namensgravur.
Ab 1 Stück mit
WERBEARTIKEL NACHRICHTEN EPPI MAGAZINE PROMOTION PRODUCTS
www.mahlwerck.de
The market insider – The gate to Europe – Products & ideas – liche Wertschätzung, die sie verdient haben.
Dankeschön-Bechern erhalten sie die persön-
Großartiges leisten. Mit unseren hochwertigen
information for German-speaking the English-language magazine for the for buyers of promotional
Dankeproducts
Jeder kennt sie: Menschen, die tagtäglich
sagen
Rundheraus
promotional products resellers pan-European promotional products market
X XXXXX XXXXXX XXXXXX XXXXXX XXXXXX XXXXXXX XXXXXX XXXXXXX XXXXXXXXX
product
Dutch
A pure
material
or biodegradable
from sugarcane How the winners celebrated Sourcing on the doorstep
bottles made
Reusable
Promotional Gift Award 2021
Interview with CEO Ralf Oster
Made in Europe
Sweets, food, drinks, mugs, tableware
FA C H M A G A Z I N F Ü R H A P T I S C H E W E R B U N G | P R O D U K T E U N D I D E E N
04
PF Concept: Review and outlook Tasteful Promotion
Topics Products
ISSN 1435-5264 | Vol 24 | May 2021 | No. 140 www.eppi-magazine.com
CONTENTS
Publishing portfolio
HAPTICA ® HAPTICA ® LIVE PROMOTIONAL GIFT AWARD
Campaigns & concepts – The experience – The award –
for creative minds and decision- tangible haptic advertising communication prize for
makers from marketing departments in all its facets haptic advertising
and agencies
05
RINT P
CONTENTS
Werbeartikel Nachrichten
Werbeartikel Nachrichten is the leading trade publication on the German-speaking haptic advertising market. In the scope of the
meanwhile more than 400 issues, 10,000 promotional products distributors and resellers learn everything worth knowing about the industry
on a monthly basis: Detailed product presentations highlight new products and the current trends; portraits, company, personnel and market
news as well as trade show reports keep the readers up-to-date. Interviews with market participants, extensive market analyses or the WA
Media Talk with industry experts introduced during the Corona crisis convey in-depth insights into the industry. Rubrics like “Start-up” or
“Angesagt” (“Hip“) provide new ideas and input.
www.wanachrichten.de Nr. 409 Mai 2021
Target group Promotional products resellers (D/A/CH)
XXXXXXXXX XXXXXXX XXXXXX XXXXXXX XXXXXX XXXXXX XXXXXX XXXXXX XXXXX XXXXXX XXXXX XXXXX XXXXX XXXXX
39. Jahrgang ISSN 1439-3026
Language German
Print run 10,000 copies*
FrequencyMonthly
Subscription prices Germany W 42, other countries W 60
Nr. 409 Mai 2021
Web www.wanachrichten.de
ALGO-PEN
Braunalge - Rohstoff
aus dem Meer
Newsletter WA eLETTER
aus dem Meer
Braunalge - Rohstoff
ALGO-PEN
* 8,000 readers (status as of 01-09-2021) are additionally reached via the ePaper across the digital distribution.
1202 iaM 904 .rN
07
CONTENTS
Werbeartikel Nachrichten
08
CONTENTS
Werbeartikel Nachrichten: Advertising options & prices
FORMAT Price 4C COVER Price 4C
1/1 page W 3,350 Front page W 4,200
1/2 page W 2,590 Inside front page/inside back page W 3,700
1/3 page W 2,420 Back page W 4,000
1/3 page premium placement* W 2,920
1/4 page W 1,890
SPREAD
JOBSHOP 2/1 page W 5,025
1/4 page W 650 2 x 1/2 page W 3,885
The prices for larger advertisements are available on request. A box number costs W 50.
One “employment wanted” ad is free of charge per calendar year. *next to editorial or contents
Package prices and (new customer) discounts on request Advertisement formats see page 46 et seq.; advertisement price list No. 40; 2022
Format Price 4C
PRODUCT GUIDE mm/price W 4.00 • Width: 57 mm, min. height: 20 mm, max. height: 100 mm
• Min. placement: 6 consecutive issues
Sample prices: 57 x 20 mm W 80 • It is not possible to change rubrics for the minimum placement of advertisements.
57 x 50 mm W 200 • Additional entry in the Online Product Guide with the company’s name and a link
57 x 100 mm W 400 on www.wanachrichten.de 09
CONTENTS
Werbeartikel Nachrichten: Advertising options & prices
SUPPLEMENTS
Accurate advertising – reader structure and target group selection for supplements
Discount price total circulation up to 20 g: W 4,150 Discount price total circulation up to 50 g: W 5,770
PARTIAL SUPPLEMENT PARTIAL SUPPLEMENT • Further prices and target group selections are available on request
GERMANY OTHER COUNTRIES • Partial supplements: Flat-rate handling fee of E 250
• Min. quantity: 3,500 pieces
Price per insert up to 20 g: W 0.45 Price per insert up to 20 g: W 1.10
Price per insert up to 50 g: W 0.60 Price per insert up to 50 g: W 1.35
D – Decorators/
printers D – Advertising agencies
B, LUX, CH
6% (sales promotion, POS, promotion,
NL 4%
full-service, etc.)
If you want to address a precisely defined target group with a 5%
A 29%
supplement, we can select them for you according to countries, 9%
zip code areas or specific branches. Pool of addresses: 10,000
If you have other selection criteria, just let us know.
D – Promotional products
suppliers
15%
D – Promotional products
distributors
32% 10CONTENTS
Werbeartikel Nachrichten: Topics ED/AD = Editorial/advertisement deadline;
PM = Print material for adverts; PD = Publication date
Issue 418 February 2022 Issue 421 May 2022
• Promotional Gift Award 2022: The winners ED/AD 14-01-22 • Promotional textiles, footwear & headwear ED/AD 25-03-22
• Easter PM 19-01-22 • Sweets & snacks PM 04-04-22
• Safety first: Data, theft & health protection PD 28-01-22 • Showroom: Trends & classics PD 22-04-22
• Novelties & trends 2022
Issue 419 March 2022 Issue 422 June 2022
• Made in Germany, Austria, Switzerland ED/AD 28-01-22 • Drinking culture ED/AD 19-04-22
• Event items & gastronomy promotion PM 04-02-22 • Memos & notes PM 22-04-22
• Showroom: Trends & classics PD 25-02-22 • Showroom: Trends & classics PD 18-05-22
Issue 420 April 2022 Issue 423 July 2022
• Office & business ED/AD 25-02-22 • Time management: Clocks & calendars ED/AD 13-05-22
• Summertime: Travel, camping, garden, outdoor PM 04-03-22 • Football World Cup 2022, sport & fan items PM 20-05-22
• Showroom: Trends & classics PD 25-03-22 • Showroom: Trends & classics PD 15-06-22
11CONTENTS
Werbeartikel Nachrichten: Topics ED/AD = Editorial/advertisement deadline;
PM = Print material for adverts; PD = Publication date
Issue 424 August 2022 Issue 427 November 2022
• Christmas, brands, premiums & thank yous ED/AD 10-06-22 • Knives, tools, workwear & work wafety ED/AD 16-09-22
• Cars, bicycles, transport & traffic PM 17-06-22 • Body & soul: Healthcare, wellness, fitness & food PM 23-09-22
• Showroom: Trends & classics PD 13-07-22 • Showroom: Trends & classics PD 19-10-22
Issue 425 September 2022 Issue 428 December 2022
• Sustainable products ED/AD 22-07-22 • Bags, pouches, fashion accessories ED/AD 14-10-22
• Autumn & winter season: Umbrellas, clothing, living accessories PM 29-07-22 • Special services: Last-minute deliveries, individualisations, PM 21-10-22
• Preview: HAPTICA® live ’22 PD 24-08-22 personalisations, special designs, small volumes, online tools… PD 16-11-22
• Showroom: Trends & classics • Showroom: Trends & classics
Issue 426 October 2022 Issue 429 January 2023
• Writing instruments ED/AD 19-08-22 • Promotional products for young target groups ED/AD 11-11-22
• Give-aways, mailing boosters, key fobs PM 26-08-22 • Mobile world & digital life PM 18-11-22
• Showroom: Trends & classics PD 21-09-22 • Novelties & trends 2023 PD 14-12-22
12CONTENTS
eppi magazine
The English-language magazine, which is distributed throughout Europe outside of the D-A-CH region, disposes of a large network compris-
ing of international players, trade show organisers and associations and has in this way been informing promotional products consultants
and resellers in 37 countries about the market happenings in Europe since 1998. The highlights of the coverage include alongside corpo-
rate news, expert interviews, product trends, portraits and reports on trade shows, also the title stories on current industry themes: from the
digitalisation, to the market in the Corona crisis, through to the consequences of Brexit and the mega theme sustainability.
magazine for the european promotional products industry Target group European promotional p
roducts distributors (excl. D/A/CH)
Language English
ISSN 1435-5264 | Vol 24 | May 2021 | No. 140 www.eppi-magazine.com
Topics Products
ble PF Concept: Review and outlook
Interview with CEO Ralf Oster
Tasteful Promotion
Sweets, food, drinks, mugs, tableware
made Promotional Gift Award 2021 Made in Europe
rcane How the winners celebrated Sourcing on the doorstep
adable
ial Print run 10,000 copies*
A pure
Dutch
product
Frequency Four times per year
Subscription prices Germany W 26, other countries W 32
Web www.eppi-magazine.com
Newsletter eppi newsflash
* 8,500 readers (status as of 01-09-2021) are additionally reached via the ePaper across the digital distribution.
13CONTENTS
eppi magazine
14CONTENTS
eppi magazine: Advertising options & prices
FORMAT Price 4C COVER Price 4C
Price B/W Price 4C
1/1 page W 3,350 Inside front page/inside back page W 3,700
1/2 page W 1,900W 2,590 Back page W 2,770 W 4,000
1/2 page premium placement* W 1,370W 3,090 W 2,240
1/3 page W 1,220W 2,420
SPREAD W 2,090
1/4 page W 900W 1,890 2/1 page W 1,770 W 5,025
2 x 1/2 page W 3,885
JOBSHOP W 900
SHOUTBOX W 550
1/4 page W 600
The prices for larger advertisements are available on request. A box number costs W 50. 90 x 62 mm, min. placement: 3 consecutive issues W 300
One “employment wanted” ad is free of charge per calendar year.
*next to editorial Advertisement formats see page 46 et seq; advertisement price list No. 25; 2022
Package prices and (new customer) discounts on request
SUPPLEMENTS Scandinavia Other
8% Italy
UK 11%
10% 13%
Discount price total circulation up to 20 g: W 5,850 • Further prices and target group selections
Pool of addresses:
Discount price total circulation up to 50 g: W 7,800 France Eastern Europe are available on request
10,000 17%
16% • Partial supplements: Flat-rate handling
Southern Europe Benelux
Partial supplement price per insert up to 20 g: W 1.10 10% 15% fee of E 250
Partial supplement price per insert up to 50 g: W 1.35 • Min. quantity: 3,500 pieces
15CONTENTS
eppi magazine: Topics ED/AD = Editorial/advertisement deadline;
PM = Print material for adverts; PD = Publication date
Issue 143 February 2022 Issue 145 September 2022
• Promotional Gift Award 2022: The winners ED/AD 21-01-22 • Writing instruments, office & business ED/AD 22-07-22
• Summer season: fashion, vacation, travel, camping, outdoor PM 28-01-22 • Sustainable products PM 29-07-22
• Health, hygiene, wellness & fitness PD 23-02-22 • Showroom: Trends & classics PD 24-08-22
• Novelties & trends 2022
Issue 144 May 2022 Issue 146 December 2022
• Made in Europe ED/AD 14-04-22 • Novelties & trends 2023 ED/AD 28-10-22
• Tasteful promotion: Sweets, food, drinks, mugs, tableware PM 22-04-22 • Special services: Individualisations, personalisations, express PM 04-11-22
• Showroom: Trends & classics PD 18-05-22 deliveries, special designs, small volumes, online tools… PD 30-11-22
• Mobile world & digital life
16CONTENTS
Promotion Products
The “magazine for haptic advertising – products and ideas” provides users with suggestions for the successful implementation of promotional
products. With its high-quality layout, the end user magazine of the sector, which was established thirteen years ago, presents a large
spectrum of effective and innovative promotional products divided up into clearly structured product categories. The rubric “Angesagt”
(“Hip“) picks up on the latest product trends, “Nachgefragt” (“Digging deeper”) provides background information on product ideas that re-
quire explanation, “Spotlight” places the focus on companies and the highlights of their line-ups. Best Practice examples, market and market-
ing news, trade show reports, distributor and brand portraits as well as interviews offer the buyers additional input.
ISSN 1864-1288 15. Jahrgang Februar 2021 Nr. 83 www.promotion-products.biz
01/21 Target group End users (D/A/CH)
Language German
FA C H M A G A Z I N F Ü R H A P T I S C H E W E R B U N G | P R O D U K T E U N D I D E E N
Print run/Pool of addresses 30,000 copies*/approx. 45,000
Frequency Six times per year
Subscription prices Germany W 36, other countries W 41
Web www.promotion-products.biz
WWW.PROMOTEXTILIEN.DE
BEZUG ÜBER DEN WERBEMITTELHANDEL
NEUHEITEN & TRENDS GESUNDHEITSSCHUTZ & HYGIENE SOMMER, SPORT & REISE PROMOTIONAL GIFT AWARD 2021
NEUHEITEN & TRENDS GESUNDHEITSSCHUTZ & HYGIENE SOMMER, SPORT & REISE PROMOTIONAL GIFT AWARD 2021
Newsletter Promotion PRODcast
BEZUG ÜBER DEN WERBEMITTELHANDEL
WWW.PROMOTEXTILIEN.DE
* 10,000 readers (status as of 01-09-2021) are additionally reached via the ePaper across the digital distribution.
17CONTENTS
Promotion Products
18CONTENTS
Promotion Products: Advertising options & prices
FORMAT Price 4C COVER Price 4C
1/1 page W 3,550 Front page W 5,000
1/2 page W 2,670 Inside front page/inside back page W 3,900
1/3 page W 2,420 Back page W 4,200
1/3 page premium placement* W 2,920
2/1 page (Spread) W 5,325
2 x 1/2 page (Spread) W 4,005
Package prices and (new customer) discounts on request
Advertisement formats see page 48; advertisement price list No. 15; 2021 *next to editorial
SUPPLEMENTS Germany/other countries • Target group selections (e.g. zip code
areas, specific branches or positions)
Discount price total circulation up to 20 g: W 7,250 Partial supplement price per insert up to 20 g: W 0.45/W 1.10
possible
Discount price total circulation up to 50 g: W 10,500 Partial supplement price per insert up to 50 g: W 0.60/W 1.35
• Min. quantity 3,500 pieces
• Flat rate handling fee of: W 250
ADDRESS SELECTION BY INDUSTRIES
Vehicle construction and engineering 5,089 Electronics, IT, telecommunications, software 2,316 Marketing services providers 1,112
Building industry 4,841 Social services, education, research, clubs 2,011 Travel, tourism, hospitality 1,033
Services providers 3,568 Food 1,632 Health and pharmaceuticals 984
Advertising agencies 3,503 Financial service providers, consultants 1,284 Chemical industry 977
Consumer products 3,472 Transport and logistics 1,233 Media industry 868
Manufacturing 2,612 Energy and environmental technology 1,142 Other 7,323
as of 09/2021 19CONTENTS
Promotion Products: Topics ED/AD = Editorial/advertisement deadline;
PM = Print material for adverts; PD = Publication date
Issue 89 February 2022 Issue 92 August 2022
• Promotional Gift Award 2022: The winners ED/AD 21-01-22 • Christmas, brands, premiums & thank yous ED/AD 08-07-22
• Summer time: Travel, camping, garden, outdoor PM 28-01-22 • Autumn & winter season: Umbrellas, clothing, living accessories PM 15-07-22
• Safety first: Data, theft & health protection PD 16-02-22 • Sustainable products PD 10-08-22
• Novelties & trends 2022 • Preview: HAPTICA® live ’22
• Novelties
Issue 90 April 2022 Issue 93 October 2022
• Made in Germany, Austria, Switzerland ED/AD 18-03-22 • Writing instruments ED/AD 26-08-22
• Sweets, snacks, food trends PM 25-03-22 • Healthcare, fitness, body & soul PM 02-09-22
• Fashion: Textiles, bags, footwear & headwear PD 20-04-22 • Cars, bicycles, transport & traffic PD 28-09-22
• Novelties • Novelties
Issue 91 June 2022 Issue 94 December 2022
• Football World Cup 2022, fan & event Items ED/AD 06-05-22 • S pecial services: Individualisations, personalisations, last-minute ED/AD 14-10-22
• Business & office PM 13-05-22 deliveries, special designs, small volumes, online tools… PM 21-10-22
• Drinking culture PD 08-06-22 • Mobile world & digital life PD 16-11-22
• Novelties • Knives, tools, workwear & work safety
• Novelties & trends 2023
20CONTENTS
HAPTICA®
People, who want to be on the spot when the decisions are taken, have come to the right address here: The “magazine for haptic
advertising – campaigns and concepts” illustrates to 30,000 marketing decision-makers from companies and advertising agencies, how
powerful the impact of haptic advertising is and how it can be lucratively implemented in the marketing mix. The numerous Best Practice
examples and interviews with marketing directors from companies and agencies offer the readers a creative pool, which they can delve
into for their day-to-day work.
Target group Marketing decision-makers (D/A/CH)
Language German
Print run/Pool of addresses 30,000 copies*/approx. 35,000
Frequency Twice a year
Subscription prices Germany W 14, other countries W 20
Web www.haptica.biz
* 10,000 readers (status as of 01-09-2021) are additionally reached via the ePaper across the digital distribution.
21CONTENTS
HAPTICA®
22CONTENTS
HAPTICA®: Advertising options & prices
FORMAT Price 4C COVER Price 4C
1/1 page W 3,800 Inside front page/inside back page W 4,300
1/2 page W 3,150 Back page W 4,700
1/3 page W 2,700
Package prices and (new customer) discounts on request
1/3 page premium placement* W 3,200
2/1 page (Spread) W 5,700 Advertisement formats see page 49; advertisement price list No. 12; 2022
2 x 1/2 page (Spread) W 4,775
SUPPLEMENTS Germany/other countries • Target group selections (e.g. zip
Discount price total circulation up to 20 g: W 7,250 Partial supplement price per insert up to 20 g: W 0.45/W 1.10 code areas, specific branches or
positions) possible
Discount price total circulation up to 50 g: W 10,500 Partial supplement price per insert up to 50 g: W 0.60/W 1.35
• Min. quantity 3,500 pieces
• Flat rate handling fee of: W 250
ADDRESS SELECTION BY INDUSTRIES
Building industry 4,507 Social services, education, research, clubs 2,179 Transport and logistics 816
Advertising agencies 3,580 Travel, tourism, hospitality 1,550 Energy and environmental technology 794
Vehicle construction and engineering 3,553 Media industry 1,200 Marketing services providers 713
Services providers 3,514 Chemical industry 1,062 City marketing and culture 548
Consumer products 2,871 Financial service providers, consultants 1,037 Cosmetics, spa, fitness 477
Manufacturing 2,506 Food 994
Electronics, IT, telecommunications, software 2,342 Health and pharmaceuticals 985 as of 09/2021
23CONTENTS
HAPTICA®: Publication dates ED/AD = Editorial/advertisement deadline;
PM = Print material for adverts; PD = Publication date
Issue 22April 2022 Issue 23October 2022
ED/AD 18-03-22 PM 25-03-22 PD 20-04-22 ED/AD 26-08-22 PM 02-09-22 PD 28-09-22
REFERENCES
Companies that place advertisements in HAPTICA®, make sure they are at eye level with the marketeers of well-known brands and creative
minds of advertising agencies. In order to show how the haptic brand communication works in companies, which strategic goals are
pursued and how give-aways, premiums or custom-made designs convey the brand DNA, the editorial office seeks the direct contact to
the promotional products end users. The list of renowned interview partners is in the meantime correspondingly long:
Astra Electronic Arts Reporter ohne Grenzen Stihl
Berentzen Fisherman’s Friend Mammut Sodastream
BMW Motorrad Goodyear Dunlop Melitta Telekom Shop
Brooks Sports Henkel Miles & More UGW
Dachser Jägermeister Mondelez Vaillant
Deutsche Bahn Jung von Matt/Next Alster Pernod Ricard Volkswagen Zubehör
Deutsches Rotes Kreuz Alfred Kärcher Porsche Wunderman
Edding Kolle Rebbe Serviceplan Zeppelin
24N
LE
I&
N
O ITAL
DIGCONTENTS
Online & Digital
WA WEB – OUR WEB PORTALS
Promotional products suppliers, distributors and buyers can obtain
current information about the happenings on the market on the web-
sites of WA Media. A news ticker that is being integrated during the
Corona crisis for instance provides a constantly revised update on
backgrounds, campaigns, new protective products or postponed dates.
Current news on the haptic advertising market, numerous galleries on
trade shows and events as well as portraits, interviews and background
reports turn the web portals into valuable sources of information.
Additional services such as the provision of all magazines as ePapers
or as a PDF download or an overview of all relevant trade fair dates
further increase the click rates.
WWW.WANACHRICHTEN.DE WWW.EPPI-MAGAZINE.COM
Page impressions per year approx. 2.2 mil. Page impressions per year approx. 584,000
Visits approx. 593,000 Visits approx. 208,000
WWW.PROMOTION-PRODUCTS.BIZ WWW.HAPTICA.BIZ
Page impressions per year approx. 641,000 Page impressions per year approx. 637,000
Visits approx. 157,000 Visits approx. 134,000
26CONTENTS
Online & Digital
ADVERTISING OPTIONS ON ALL PORTALS
• Banners, animated banners in established sizes, sub-banners You would like to carry out content marketing activities
• Individual forms of advertising or launch new online shop projects?
• Search engine marketing, backlinks, content ads Don’t hesitate to contact us on +49/221/68911-21
• Free publication of editorial material (no product promotion), or bales@waorg.com for individual advice.
checked by our editors
INTERNET PRICES PER PORTAL (prices for an advertisement running-time of 12 months)
BANNER
Skyscraper (exclusive) 150 x 600 pixels W 3,100
Leader board/Super banner (rotation) 728 x 90 pixels W 1,800
Button banner (exclusive) 250 x 250 pixels W 1,600
Further banner formats are available on request.
BACKLINKS
1 Backlink/year W 400
3 Backlinks/year W 500
Content ad W 1,000
27CONTENTS
Online & Digital
NEWSLETTERS
Make targeted use of our newsletters to announce your novelties, special campaigns and offers,
for show invitations, selling off remaining stock or to announce your website relaunch.
Target group German-speaking promotional products
resellers (D/A/CH)
Readers approx. 8,000
Frequency Weekly
Target group European promotional p
roducts
distributors (excl. D/A/CH)
Readers approx. 8,500
Frequency Bi-weekly
Target group German-speaking
end users (D/A/CH)
Readers approx. 10,000
Der Newsletter für neue Werbeartikel Frequency Monthly
The receipt of the electronic newsletters is subject to the subscription of the respective print media.
28CONTENTS
Online & Digital
ADVERTISEMENT PREMIUM/DUAL PREMIUM
• Directly below the newsletter logo, incl. a link, animation (GIF) is possible without a surcharge.
250 x 250 pixels: W 600 per advertisement 528 x 250 pixels: W 1,000 per advertisement
ADVERTISEMENT STANDARD/DUAL STANDARD
• Direct link to your shop or to the product website
250 x 250 pixels: W 350 per advertisement 528 x 250 pixels: W 600 per advertisement
Package offers on request
JOBSHOP
• Job advertisement, 3 months online, on the web portal with a link to the job advertisement
in the respective newsletter
W 250 per advertisement W 50 box number charge
W 250 three additional links in the following newsletter issues
29CONTENTS
Newsletters: Publishing dates
WA eLETTER
Issue Publication date Issue Publication date Issue Publication date
836 19-01-22 852 11-05-22 868 31-08-22
837 26-01-22 853 18-05-22 869 07-09-22
838 02-02-22 854 25-05-22 870 14-09-22
839 09-02-22 855 01-06-22 871 21-09-22
840 16-02-22 856 08-06-22 872 28-09-22
841 23-02-22 857 15-06-22 873 05-10-22
842 02-03-22 858 22-06-22 874 12-10-22
843 09-03-22 859 29-06-22 875 19-10-22
844 17-03-22 860 06-07-22 876 26-10-22
845 23-03-22 861 13-07-22 877 02-11-22
846 30-03-22 862 20-07-22 878 09-11-22
847 06-04-22 863 27-07-22 879 16-11-22
848 13-04-22 864 03-08-22 880 23-11-22
849 20-04-22 865 10-08-22 881 30-11-22
850 27-04-22 866 17-08-22 882 07-12-22
851 04-05-22 867 24-08-22 883 14-12-22
884 21-12-22
The editorial and advertisement deadline for all of the newsletters is always two days before the respective publication date.
30CONTENTS
Newsletters: Publishing dates
eppi newsflash
Issue Publication date Issue Publication date Issue Publication date
404 18-01-22 412 10-05-22 420 11-10-22
405 01-02-22 413 24-05-22 421 25-10-22
406 15-02-22 414 08-06-22 422 08-11-22
407 01-03-22 415 21-06-22 423 22-11-22
408 15-03-22 416 05-07-22 424 06-12-22
409 29-03-22 417 30-08-22 425 20-12-22
410 12-04-22 418 13-09-22
411 26-04-22 419 27-09-22
Promotion PRODcast
Issue Publication date Issue Publication date Issue Publication date
150 27-01-22 154 19-05-22 158 15-09-22
151 17-02-22 155 23-06-22 159 20-10-22
152 24-03-22 156 21-07-22 160 17-11-22
153 28-04-22 157 18-08-22 161 15-12-22
The editorial and advertisement deadline for all of the newsletters is always two days before the respective publication date.
31VENT& E TWOR K NE
CONTENTS
HAPTICA® live
Product presentations of manufacturers, brands, importers and start-ups, the exhibition of the winners of the Promotional Gift Award,
the Best Practice Show and the lecture programme with speakers of renowned companies – comprising of these components,
the HAPTICA® live has made a name for itself among the users and market players as a source of inspiration and a communication
platform for haptic advertising. As usual, the HAPTICA® live will be staged in the impressive ambience of the World Conference Center
Bonn (WCCB) on September 06, 2022.
The exhibitors of the HAPTICA® live meet up with a mixture of visitors that is unusual for the German market: The show targets visitors from
the fields of marketing, communications and purchasing as well as from advertising agencies or the promotional products trade. Admission is
free of charge; it is however necessary to pre-register via the event website. All exhibitors profit from an all-inclusive fixed price that depends
on the stand size. The fixed price includes diverse, additional marketing services.
Save the date: In 2023, the HAPTICA® live is scheduled to take place on March 15, 2023.
www.haptica.live
33CONTENTS
HAPTICA® live
34CONTENTS
Promotional Gift Award
A benchmark on the haptic advertising market and an
orientation tool for promoting companies in the jungle of
products: The Promotional Gift Award has been conferred by
WA Media since 2003 and over the course of the years has
developed into one of the most coveted distinctions on the
European promotional products market. The expert jury comes
together every year in December to select the winners in the
categories: Give-aways, Communicative Products, Premium
Products, Custom-made Designs, Best Practice, Merchandising
and Customising Technologies. In addition to gaining the
permission to use the prestigious label for their advertising
purposes, the winners receive an extensive PR package with
a media value of 3,000 Euros. All of the award winners are
additionally presented to a keen trade audience in the scope
of a special exhibition at the HAPTICA® live.
www.promotionaward.com
35CONTENTS
Social Media
Contacts, posts, comments – as a media service provider, WA
Media is also active on various social networks, bringing players
and end users from the haptic advertising market together and
fuelling the enthusiasm for this tangible from of marketing.
www.waorg.com/socialmedia
www.facebook.com/wamediagmbh
www.youtube.com/user/promotionproductstv
www.twitter.com/eppimagazine
https://www.xing.com/communities/groups/
werbeartikel-70a6-1000522/posts
https://www.linkedin.com/company/
3515756/
36ICES SERV
CONTENTS
WA Services
CUSTOMER MAGAZINES
Print is alive! This is demonstrated by the vast number of customer and employee magazines alone which companies use to
achieve storytelling effects and for their own PR work. WA Services offers conceptual, editorial and graphic support for such
projects. The experienced editorial and graphics team of WA Media GmbH disposes of profound knowledge on the haptic
advertising market and has over 35 years of far-reaching know-how in the magazine trade.
GRAPHICS AND PROOF-READING
The advertising deadline is approaching fast, but your graphic designer is ill? The catalogue is ready, it just has to be thoroughly
proof-read again one last time? You have fantastic products, but unfortunately no suitable photos? WA Services provides services
from typesetting, layout and product photography, through to DTP, the final artwork and proof-reading.
FULL-SERVICE PACKAGES
Furthermore, together with our cooperation partner, WV Versand, we can offer a complete full-service package for the compil-
ation and dispatch of print publications such as catalogues, brochures or customer magazines: This begins with the creation
and ends with the enveloping, shrinking, sealing, packing, dispatch and warehousing.
We will be pleased to advise you on:
Tel.: +49/221/68911-19
sales@waorg.com
38CONTENTS
WA Services
39ECH T IDE G U
CONTENTS
Advertisement formats
Data format with a bleed of 3 mm
Final format
FULL-FORMAT ADVERTISEMENTS
are to be designed with a bleed of 3 mm all the
way around them, so that no undesired white areas
appear should the pages happen to be cut inaccurately.
A safety spacing of at least 3 mm is required between text
Data format with a bleed of 3 mm
elements and margin.
Register marks and page information are not needed.
safety spacing of 3 mm between
Final format
text elements and margin
TYPE AREA ADVERTISEMENTS
do not need a bleed, because they are fitted into the
type area within the page and are thus not affected by
the cut.
41CONTENTS
Werbeartikel Nachrichten and eppi magazine
Front 1/1 page 1/2 page vertical 1/3 page vertical 1/2 page horizontal 1/3 page horizontal
WA Nachrichten
210 x 240 mm 210 x 297 mm 100 x 297 mm 70 x 297 mm 210 x 140 mm 210 x 85 mm
Data format: 216 x 246 mm Data format: 216 x 303 mm Data format: 106 x 303 mm Data format: 76 x 303 mm Data format: 216 x 146 mm Data format: 216 x 91 mm
182 x 260 mm 90 x 260 mm 60 x 260 mm 182 x 130 mm 182 x 75 mm
1/4 page vertical 1/4 page horizontal Spread Half double page spread
90 x 130 mm 182 x 60 mm 420 x 297 mm 420 x 140 mm
Data format: 426 x 303 mm Data format: 426 x 146 mm
42CONTENTS
Promotion Products
Front 1/1 page 1/2 page vertical 1/3 page vertical 1/2 page horizontal 1/3 page horizontal
230 x 185 mm 230 x 290 mm 117 x 290 mm 75 x 290 mm 230 x 145 mm 230 x 95 mm
Data format: 236 x 191 mm Data format: 236 x 296 mm Data format: 123 x 296 mm Data format: 81 x 296 mm Data format: 236 x 151 mm Data format: 236 x 101 mm
190 x 234 mm 100 x 234 mm 64 x 234 mm 190 x 117 mm 190 x 78 mm
Spread Half double page spread
FULL-FORMAT ADVERTISEMENTS
With a bleed of 3 mm
TYPE AREA ADVERTISEMENTS
460 x 290 mm 460 x 145 mm
Data format: 466 x 296 mm Data format: 466 x 151 mm
43CONTENTS
HAPTICA®
1/1 page 1/2 page vertical 1/3 page vertical 1/2 page horizontal 1/3 page horizontal
230 x 290 mm 112 x 290 mm 78 x 290 mm 230 x 145 mm 230 x 96 mm
Data format: 236 x 296 mm Data format: 118 x 296 mm Data format: 84 x 296 mm Data format: 236 x 151 mm Data format: 236 x 102 mm
200 x 260 mm 97 x 260 mm 63 x 260 mm 200 x 130 mm 200 x 81 mm
Spread Half double page spread
FULL-FORMAT ADVERTISEMENTS
With a bleed of 3 mm
TYPE AREA ADVERTISEMENTS
460 x 290 mm 460 x 145 mm
Data format: 466 x 296 mm Data format: 466 x 151 mm
44CONTENTS
Data transfer
ADVERTISEMENTS
Print material must be provided in digital quality and must comply with the following guidelines:
Please send in addition a legally binding 4c print
3 mm bleed, without register marks and page information. or a legally binding digital proof to:
FILE TYPES (Please always state the programme in which the document was created) WA Media GmbH
Anik Ginet Servais
Waltherstr. 49-51, Geb. 32
InDesign PDF
D-51069 Cologne
Open document (CS5 “PDF-X4“ or “print output quality“.
or CS5-IDML document), Export specifications for the creation of PDFs,
E-Mail
supply imports and fonts as well as preflight profiles are available at:
servais@waorg.com
http://profile.waorg.com as a download.
(max. 20 MB per mail)
Photoshop (CS5) Illustrator Minimum resolution
Format : PSD, TIF or JPG AI (CS5), PDF, CMYK, 300 dpi (not interpolated) IMPORTANT
Modus: CMYK incorporate images We cannot be held legally responsible for faulty
Resolution: 300 dpi (300 dpi, CMYK), Data media printing results if the digital advertisement data
convert fonts into paths CD-ROM, DVD is supplied w/o proof(s). Advertisements can be
FTP upload created on special request. The costs for this service
Access and data at: Profile and settings and/or for carrying out corrections will be invoiced
http://profile.waorg.com The profile and settings are available (separately).
as a download at: http://profile.waorg.com
45CONTENTS
Data transfer
PRODUCT EDITORIALS
Please send text and images separately (please don’t integrate graphics/images into Word or Quark documents).
Text editing and layout is carried out at the publishers. Due to the tight schedules it is not possible to send proofs of PR articles.
Image formats: .psd, .jpg, .tif, .pdf
Minimum width: 15 cm
Minimum resolution: 300 dpi (not extrapolated)
Text formats: .docx, .doc, .odt, .pdf or .rtf
Text length: approx. 1,000 characters
Contact:
WA Media GmbH The editorial deadline must be respected, editorial
Heike Pohl • Waltherstr. 49-51 • D-51069 Cologne contributions, which arrive too late, might not be included
+49/221/68911-30 • E-Mail: pohl@waorg.com in the corresponding issue.
46TACT CON
CONTENTS
Contact details
MEDIA SALES
Sarah Vieten (International Director) Jochen Thoma (National Director) Karina Wiegmann Emelie Lukaszewicz
Tel.: +49 / 221 / 6 89 11– 19 Tel.: +49 / 221 / 6 89 11– 34 Tel.: +49 / 221 / 6 89 11– 27 Tel.: +49 / 221 / 6 89 11– 29
vieten@waorg.com thoma@waorg.com wiegmann@waorg.com lukaszewicz@waorg.com
EDITORIAL OFFICE
WA Nachrichten/HAPTICA® eppi magazine Promotion Products
Dr. Mischa Delbrouck Till Barth Heike Pohl
Tel.: +49 / 221 / 6 89 11– 11 Tel.: +49 / 221 / 6 89 11– 25 Tel.: +49 / 221 / 6 89 11– 30
delbrouck@waorg.com barth@waorg.com pohl@waorg.com
48CONTENTS
Contact details
PROMOTIONAL
ONLINE ADVERTISING ADVERTISEMENT DATA HAPTICA ® LIVE GIFT AWARD
Ralf Bales Anik Ginet Servais Till Barth Karina Wiegmann
Tel.: +49 / 221 / 6 89 11– 21 Tel.: +49 / 221 / 6 89 11– 14 Tel.: +49 / 221 / 6 89 11– 25 Tel.: +49 / 221 / 6 89 11– 27
bales@waorg.com servais@waorg.com barth@waorg.com wiegmann@waorg.com
Publishers
WA Media GmbH Tel.: +49/221/6 89 11 - 0 Managing Shareholder: Michael Scherer Terms of Business at
Waltherstr. 49-51, Geb. 32 Fax: +49/221/6 89 11 - 10 HRB 30697 • District Court of Cologne www.waorg.com/tob
D-51069 Köln info@waorg.com VAT Identification No.: DE119998878 www.waorg.com
Deutsche Bank Postbank Essen All of the prices stated in the Media Data exclude VAT.
IBAN DE18 3707 0024 0469 8122 00 IBAN DE97 3601 0043 0140 7084 33 If the customer comes from another EU country and
BIC DEUTDEDBKOE BIC PBNKDEFF has a valid VAT number, VAT is not charged.
49WWW.WAORG.COM
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