GLOBAL - THE PET CARE INDUSTRY RETURNS TO ORLANDO! - A SUPPLEMENT TO - PageTurnPro
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A SUPPLEMENT TO WHAT’S NEW AT GLOBAL March 2022 F L O ORLANDO R I D A THE PET CARE INDUSTRY RETURNS TO ORLANDO!
A SUPPLEMENT TO WHAT’S NEW AT GLOBAL March 2022 table of contents INTRODUCTION: WHERE BIG IDEAS COME TO LIFE ............................. 02 FEATURE ARTICLE: RECONNECT WITH THE PET CARE COMMUNITY... 04 MUST-SEE PRODUCTS: ITEMS TO FIND AT THE SHOW .................................... 18 4 BRAND GUIDE: SPOTLIGHT ON TOP MANUFACTURERS ................... 25 Pet Age GROUP PUBLISHER ASSOCIATE PUBLISHER & HOW TO REACH US MAILING ADDRESS Pet Age, 220 Davidson Ave., Suite 122 EDITOR-IN-CHIEF Somerset, NJ 08873 Ken Kiczales Glenn A. Polyn kkiczales@petage.com gpolyn@petage.com Phone: 888-867-3193 GENERAL MANAGER 732-246-5734 Email: Petage@omeda.com AnnMarie Karczmit To subscribe visit: www.petage.com ASSISTANT EDITOR SENIOR ACCOUNT EXECUTIVES Julia L. Rivera PET AGE (ISSN 0098 5406) is published monthly by BridgeTower Media, 1500 Paxton St., Harrisburg, PA 17104 Phone: 717-236-2433 Fax: 717-236-6803 Printed in U.S.A. Copyright © 2022 by BridgeTower Juliana Hefford jrivera@petage.com Media. No part of this magazine may be reproduced in any form without prior written consent of the publisher. POSTMASTER: Send all UAA to CFS. NON-POSTAL AND MILITARY FACILITIES: send address jhefford@petage.com 732-246-5739 corrections to Pet Age, 220 Davidson Ave. Suite 122, Somerset, NJ 08873. SUBSCRIPTIONS: PET AGE is 310-507-4605 mailed at no cost to qualified members of the pet industry. on-qualified subscriptions: $95 per year in Tara Preston GRAPHIC DESIGNER the U.S.; and $160 for air mail (U.S. funds) to all other countries. Single Copy: $12.95 + shipping and handling. Back issues are available by contacting Circulation at circulation@ petage.com. Periodicals tpreston@petage.com Jackie Royds postage paid at Harrisburg, PA., and additional mailing offices. 917-331-8904
| INTRO WHERE BIG IDEAS COME TO LIFE Global Pet Expo can help you build, grow your business. BY ANDREW DARMOHRAJ, CAE A fter months of preparation and leaving you with actionable takeaways that trolley that runs a loop through the anticipation, APPA and PIDA make a real difference in your businesses. exhibit hall is a great way to cover a are excited that Global Pet Expo Global Pet Expo will also have a digital lot of ground quickly. 2022 has finally arrived. We look forward component this year. All exhibitors and 3) Shop show specials. Many exhib- to welcoming retailers, distributors, buyers will be able to log in and continue itors offer price and/or volume importers and pet industry experts from participating and interacting digitally after discounts, rebates with a purchase, around the world to Orlando. Our trade the in-person portion ends. Users can waived or reduced minimums, free show team has been hard at work making see products, make appointments, access shipping and more. Search exhibi- sure this year’s event is the best yet. From education and more, extending the value tors in the mobile app and discover opportunities to discover new products of the show even further. new products to grow your key and trends, learn from experts about what As always, we are looking forward to categories, expand your customer it takes to succeed and network with the New Products Showcase. Make sure base and differentiate yourself from industry peers, we are confident you will to stop by this dedicated area of the show competitors. leave Global Pet Expo energized with new floor to see hundreds of debut products 4) Learn. Take advantage of ourfree relationships, tools and ideas to continue and designs, and don’t forget to cast your Global Learning Series sessions. building your business and growing vote for the New Products Showcase The sessions are designed to reflect throughout the remainder of the year. awards in your official show app. We will sound adult learning principles And we thank you for your diligence to also host a series of 15- to 20-minute and the best thinking in the field. health protocols to ensure everyone can education sessions from the New Products Pre-show sessions featuring some of safely enjoy the show. Showcase stage. Other specialty sections the show’s most popular speakers Many of you may wonder what’s new include The Natural Pet, Everything take place on Tuesday afternoon and since our last in-person show. First, we are Aquatic, The Boutique and What’s New! continue through Friday. excited to be in the south concourse of These areas can be helpful for anyone 5) Connect in-person and online. The the Orange County Convention Center, looking for specific products or trends. power of face-to-face interactions a new location for us. Investments in this Read on for five tips to help you get the is one of the biggest benefits of year’s show include an improved layout, most out of Global Pet Expo 2022: attending the show. Network with easier to navigate floor plan, simplified 1) Do your homework. Search online industry thought leaders, share ideas registration process, Map Your Show profiles at GlobalPetExpo.org, then with other experts and reconnect online directory and planning tools, schedule an appointment with any with peers. Follow along and engage an enhanced mobile app and upgraded exhibitors that are of interest. You with the show on its official social services on-site. We hope these upgrades can do that through the matchmak- channels using #GlobalPetExpo. and additions will further enhance your ing platform on globalpetexpo.org. You may even see your content Global Pet Expo experience. Watch a product demo video or featured on our channels! We are also especially excited eager review product brochures on their On behalf of everyone at APPA and for the Global Learning Series. These online profile to make sure you are PIDA, enjoy the show! PA business-focused, education sessions are armed with all available knowledge traditionally one of the most beneficial ahead of the event. Andrew Darmohraj is executive vice aspects of Global Pet Expo. This year’s president and chief operating officer 2) Be efficient. Use the new Map Your at American Pet Products Association Learning Pathways include the Retailer Show online directory and planning (APPA). He has been with APPA since Success Series; Market and Data Insights; tools and enhanced mobile app, as 1997. He oversees all aspects of APPA’s Retail Market Tour; and Paws2Learn well as the show’s website, to sched- day-to-day operations including Mini-Sessions. Each of the more than 40 membership, accounting, and the ule appointments and stay up-to- marketing communications and public sessions is designed to give exclusive access date on all the opportunities taking relations department which promotes to experts on industry trends, business place throughout the show. The APPA’s mission, its members and the pet strategy and leadership development, products industry. 2 | March 2022 Pet Age
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| GLOBAL FEATURE ARTICLE RECONNECT WITH THE PET CARE COMMUNITY Global Pet Expo exhibitors share show specials, other buyer opportunities. BY GLENN A. POLYN I t’s been two years since the pet pet care community. The following products found on the shelves of some care community has gathered companies shared with us what they’ll of the top retailers in America. AWF is for Global Pet Expo in Orlando, have to offer attendees who visit their a leader in sustainable forestry products Florida. While much has changed, booth during the 3-day trade show. for homes, pet owners and businesses many things have remained the same. of all kinds. AWF’s customers count on Produced by the American Pet Products AMERICAN WOOD FIBERS the brand for delivery of quality, clean Association (APPA) and Pet Industry American Wood Fibers (AWF) looks and contaminant free products that are Distributors Association (PIDA), forward to Global Pet Expo attendees green and renewably resourced. Good Global Pet Expo continues to be the who visit at booth 752 to see the for people. Good for pets. Good for the premier international gathering that brand’s full line of PetsPick small animal planet. connects pet product manufacturers, bedding products, including the new, importers, retailers, thought leaders and sustainably sourced, natural, bright ARK NATURALS creative minds. white, ultra-lightweight PetsPick Paper Once again, Ark Naturals is In place of virtual meetings and Pellets. Ask for Amy or Julie. launching innovative and differentiated digital interactions, pet brands will have PetsPick creates, manufactures products demonstrating and validating in-person discussions with retailers, and distributes a wide assortment their leadership position in dental distributors and other members of the of branded pet bedding and animal innovation for pets. This year’s 4 | March 2022 Pet Age
SAVE 25% ON YOUR FIRST ORDER STOP BY BOOTH #658 TO FIND OUT HOW WE’VE KICKED THE CRAP OUT OF KIBBLE!™ POWER TO THE PUP!™ Visit NOBLfoods.com to learn more about our patented products. DogAlmightyElixirs.com
| GLOBAL FEATURE ARTICLE innovation excitement is squarely company has created two distinctive ORIJEN Wet Cat, a premium centered on ensuring dogs of all brands that speak to two different cat pâté made of 95 percent quality chewing types have a dental customer groups: Natural Cravings WholePrey animal ingredients and chew specifically designed USA is exclusively sourced and packed topped with visible shreds of animal for their individual in the U.S.A. and Barking Buddha protein in a nourishing bone broth. chewing Pet has a variety of origins but ACANA Wet Cat, a premium cat tolerance. Soft always staying sustainable and pâté rich with 85 percent quality animal Shield is the grass-fed. ingredients like beef, chicken, tuna, only soft Natural Cravings lamb and salmon. baked dental USA sources On top of these exciting new chew on the everything products, Champion’s team has market in the developed new food and treat products today. for ORIJEN and ACANA in 2021 It is that will be highlighted at the show: ACANA High Protein Biscuits, ACANA Freeze-Dried Food, ACANA Healthy Grains, ACANA Rescue U.S.A., Care for Adopted Dogs, ACANA and and this process starts ORIJEN Premium Wet Dog Food, with U.S. livestock then ORIJEN Guardian 8, ORIJEN Kitten, continues with manufacturing and and ORIJEN High Protein Dog carefully crafted for those pets that are packaging in the brand’s warehouse in Biscuits. delicate chewers. This 5-in-1 soft baked Homestead, Florida. The brand offers chew stops plaque and tartar before single-ingredient products such as its COLLAR COMPANY they start and works from the inside famous Monster and Super Monster COLLAR Company’s goal is to out increasing protective antibodies in bully sticks and chews. The entire provide its customers and partners the saliva to form a protective barrier line is slow roasted in human-grade with the easiest way to learn about the on teeth. Extreme Clean is on the ovens to guarantee high quality while brand’s innovative pet products. The other end of the Hardness Scale and maximizing flavor for your four-legged brand’s state-of-the-art booth (booth is designed to be longer lasting. These fur friend. 2605) will be showcasing its NASA21 once-a-week, deep cleaning chews are Barking Buddha has curated a collection, which is approved by NASA longer in shape and wider in diameter great line of healthy treats that begin and includes collars, leashes, harnesses than the brand’s Original Brushless with grass-fed and free-range South and clothes. This collection is the only Toothpaste, and they offer deep ridges American livestock. This process pet product line that has been approved for extreme cleaning. This shape allows continues with the brand’s USDA- to be on NASA’s official website. pups to “hold” the chew and makes approved manufacturing process and Visitors to booth 2605 will also them great for more abrasive scraping packaging. As for organic grooming discover WAUDOG (leather, nylon and of plaque and tartar from hard to reach products, Buddha Bubbles is proudly waterproof accessories), EVOLUTOR places like back molars. manufactured in the U.S.A., offering (the most durable collar and leash with Ark Naturals is also unveiling top quality grooming for all dogs’ a global lifetime warranty), AiryVest its Denta-Meter Hardness Scale, which puppies to seniors with sensitive to (the lightest dog jacket in the world), the brand created to help pet parents normal skin to various skin issues. WAUDOG Re-cotton (dog accessories choose the right dental chew for their made from recycled cotton), WAUDOG pup. Every dog’s dental needs are CHAMPION PETFOODS Smart ID (pet tags with QR passports unique, and now they have an option Champion Petfoods is excited and unique designs) and Ring-Shaped on what hardness is appropriate for to reunite with its valued retail and WAUDOG Leash (named Product their specific chewing tolerance. distributor partners at the show and of the Year 2020/2021 award by PET showcase three new products: Worldwide). BARKING BUDDHA/NATURAL ORIJEN Amazing Grains, which Puller, a dog fitness tool, will also CRAVINGS features 90 percent premium animal be showcased at Global Pet Expo. Natural Cravings Pet Treats is a ingredients, the highest animal content COLLAR Company will also family-owned and operated company in any ORIJEN dry dog food recipe, demonstrate its newest products that dedicated to making healthy and as well as a super-premium grain blend have entered the U.S. market, including delicious treats, chews and bully sticks of quinoa, millet, chia, oat groats and the WAUDOG Reflective series (collars that your pets will love to eat. The whole oats to support digestive health. and clothes), ergonomic patch for 6 | March 2022 Pet Age
collars and smart ID tags with QR means that hundreds of thousands of Trout & Whitefish Recipe for dogs passports. Visitors and pet partners will plastic fasteners aren’t go back into the and cats: the latest introduction from learn more about COLLAR Company’s environment. the premium, variety-driven line of licensees at its booth. Originally artisan recipes that features a blend of designed WAUDOG products will DUCKYWORLD trout, whitefish and whole grains as be demonstrated for the first time at This year at Global Pet Expo, well as Miscanthus grass as an alternate, Global Pet Expo. Yeowww! Catnip is all about fun. functional fiber source to promote Founded in 1997, Duckyworld will consistent stools and bowel regularity. DISTINCTLY HIMALAYAN be celebrating its 25th Anniversary New Diner Classics, a collection As a partner to Distinctly this year and are looking forward to of six stews, pates and canned entrees Himalayan’s best-selling Karma Cat reconnecting with its customers at for dogs inspired by well-loved 1950’s cat toy line, the company is excited to the show. The company has partnered comfort diner cuisine and formulated to launch its new Dharma Dog line of with Sterling Davis, known as the be nutritionally complete and balanced dog toys at Global Pet Expo. This wool “Trapking,” to educate and entertain to be fed exclusively or in rotation with blend allows dog’s teeth to sink in all attendees. Davis will be at the other Fromm canned and dry diets. the way to the gums. Coarse wool fibers DuckyWorld Products/Yeowww! Catnip Fromm Catastroni Stews for cats: a have jagged edges to scrape away food booth 2644 from 1 to 3 p.m. March series of canned stews in four mouth- and plaque. It features safe, non-toxic 24. As a former professional rapper and watering flavors: Chicken & Vegetable dyes and there are no synthetic fibers one of the only African American cat Stew, Lamb & Vegetable Stew, Salmon that may be harmful if ingested. rescuers in the nation, Davis has taken & Vegetable Stew and Turkey & Dharma Dog Karma Cat is also his mission of humanely controlling Vegetable Stew. excited to introduce new branding and cat overpopulation into the national Fromm Pop’etts, a new line of packaging. This new branding will more spotlight. He has been featured for his cracker snacks for dogs featuring impactfully reflect the handmade nature lifesaving work on the Drew Barrymore of the brand’s products, and also its Show, Netflix’s Cat People, the Today commitment to sustainability and fair Show, the Washington Post, The trade. Pet owners are incredibly well Dodo and many more. Davis will talk informed when it comes to brands, and about the importance of cat enrichment cynical in all the right ways. Gone are as well as perform some cat raps, to the days of simply greenwashing. The showcase his work in feline informational landscape has moved rescue. He lives and breathes beyond soundbites and spin; substance his motto: You don’t lose is king. Dharma Dog Karma Cat is cool points for compassion. all about transparency. The brand’s Yeowww! Catnip plans approach to its products and marketing to release a new product at the is the same. Be straight-forward, honest show, Yeowww! Catnip Buds. and use every day to learn and get better The brand will also showcase at what it does. its newest toys: Pineapple and Sustainability and fair trade have Kitten Mittens. been part of the brand’s core principles from the time it was founded. For FROMM FAMILY FOODS Dharma Dog Karma Cat, sustainability Fromm Family Foods is a means that the brands leave as minimal fifth-generation family owned- a mark on the planet as possible. Fair and-operated business dedicated to Trade means its entire production chain, the health and nutrition of animals. from the farmers it buys its wool from Each Fromm product is made with to the artisans and even the people the finest ingredients in one of three who ship its products, are part of a family-owned manufacturing facilities cycle that improves their lives. Product in Wisconsin and sold exclusively packaging is the perfect example of at neighborhood pet stores across this. It is biodegradable, and the brand North America. Visit booth 3209 to goes so far as to tie its toys to their learn more about the full collection header cards with natural fiber twine, of food and treats along with new and not plastic. This both provides introductions including: employment for less skilled workers and Fromm Four-Star Nutritionals March 2022 petage.com |7
| GLOBAL FEATURE ARTICLE four unique flavors including: Chompy Guardian portfolio and you have more All “memopet” products are battery- Chees, Banana Peanut Butter Buster, than a “must-see,” it’s a “must-have.” free and have MyFamily signature Crispy-Airy Cranberry and Kickin’ features like soft, fur resistant “Pelostop” Chicken Liver. INABA fabric, lining every harness and collars Inaba is deeply rooted in a family adorned with an ID tag holder and GUARDIAN PET FOOD COMPANY tradition of excellence that has “Always Ready D-Ring,” which stands In addition to showcasing its newly continued for generations. Since 1958, at attention making it easier to attach patented (USPTO #11,206,852) pet parents have entrusted the brand a leash. Available in eight bold colors: NOBL Canine Food Bars and our with the privilege of providing food black, electric blue, dark blue, brown, award-winning Dog Almighty Elixir that is high-quality, nutrient rich orange, red, green and pink, memopet is supplements, Guardian will be featuring and guarantees feline fun. Inaba is truly extraordinary. the NOBL VISIBLES dog treat line. committed to the future of feline health Of course, plenty of new ID tag With only three ingredients, these 100 while recognizing that food is one of designs will also be presented. The Basic percent all-natural, freeze-dried treats life’s greatest joys for people and pets. Handmade collection has been updated are sure to become your dog’s favorite. Inaba will be unveiling several new with new stylish epoxy filled colors, No artifiical colors, no synthetic products at Global Pet Expo, including pronounced edges and a MyFamily ingredients. VISIBLES are animal based Churu Stews. Perfect for all ages (kitten pictogram that enhances their classic (Beef, Chicken or Salmon) with visible to senior), simply tear open a pouch beauty. The Style collection is made chunks of vegetables. and pour out the delicious mix of gelée up of camouflage, in green, pink and The company’s primary focus at and meat/cheese. Use as a side dish, a blue that look great on their own, but the Global Pet Expo, however, will complement to a meal, a dry cat food match perfectly with the brand’s West revolve around supporting independent topper or a special treat. Point collars and leashes, and Pied de retailers. Besides “Show Only” sales For dogs, Inaba will be presenting Poule, a tribute to that famous fabric specials, the spotlight feature will be Mega Churu. Water is very important of the 1960s which is sure to make you the new “Lift & Learn” Displays and when it comes to a dog’s nutrition. feel nostalgic. The colorful Rainbow Endcaps. These are interactive units Dogs naturally lose water throughout collection, shaped in bones, circles that will inform and educate both retail their daily activities. That’s why it is and hearts, represents peace, joy and associates and consumers alike. In essential to not only give them access to love without boundaries. Finally, the addition to Guardian assets, they can fresh drinking water but to supplement appetizing Food collection, 16 iconic be customized with their hydration with high moisture things people love to eat and drink, are store specific treats. Inaba makes snack time fun for presented at their best. From pizza and information, you and your furry friends. burgers, ice cream, popcorn, sushi and graphics, beer, they will all leave you smiling and coupons and MYFAMILY MyFamily, the your mouth watering. more. Add in MyFamily also will be unveiling the ability innovative leading manufacturer of pet specialty Techla XL, its latest self-service to display engraving machine. Featuring an the entire accessories, will be introducing plenty of exciting new ideas 18.5-inch vertical LCD touchscreen, and products at booth 1409. intuitive user interface and integrated The first is “memopet,” an modular display that is designed to innovative collection of high- enhance the customer experience, quality nylon collars, leashes increase visibility, and improve ID tag and harnesses containing an sales. The unique XL display panel NFC chip that allows them design provides flexibility as retailers can to become virtual data bases. configure its shape and size to fit any Health, wellness and other spatial requirement, also making it able important information about to easily expand for additional ID tag your pet can now be stored, designs and complementary products managed and shared via like myfamily premier collars, leashes, smartphone with just and harnesses to be added. a tap of a buckle NULO on any memopet Nulo is proud to introduce our product and newest line of functional treats for “memopetID” app. cats — a health & wellness-focused 8 | March 2022 Pet Age
Global Pet, Booth 1858 DISTINCTLY HIMALAYAN FP Dharma Dog Pure Wool Toys are Fun Dogs Can Sink Their Teeth Into Your dog can sink their teeth into our pliable wool toys, all the way to the gums. Coarse wool fibers have jagged edges to scrape away food and plaque. We use safe, non-toxic dyes and there are no synthetic fibers that may be harmful if ingested. www.distinctlyhimalayan.com
| GLOBAL FEATURE ARTICLE line designed to provide cats with the dogs. Its aroma and flavor tempt picky are able to attend the show in person or enrichment they crave in the form of a and stressed dogs to eat their kibble not. Promotions will begin the first day crunchy better-for-them snack. Nulo’s or simply add to food or water for of GPE and run through the end of day nutritional philosophy extends to all hydration and palatability support. on April 6. of its product lines and has a critical Another newly launched product, The distributor’s oversized booth role in allowing the brand to balance NutriSource SuperStars Training will be positioned by the Food Court nutrition with the needs of both pets Rewards, are pocket-friendly, nutritious and have a comfortable lounge area and owners. Nulo cat treats are made and low-calorie, making them great for with couches and tables for retailers with a high proportion of protein from frequent rewards. These treats feature to take a break. Walls and signage will animal (vs. plant) sources, are low in meat-rich, protein dense recipes that don its new branding and logo, as well carbohydrates and contain grain-free have no corn, wheat, soy or potato. But as a large selection of its top selling low-glycemic carb sources and they these treats also offer an even greater products. You’ll be greeted by familiar each contain functional ingredients that benefit; 100 percent of profits from faces as well as some new additions to target health and wellness solutions, the sale of NutriSource SuperStars are the sales team, who will invite you to like improving gut, heart and skin and donated; helping families, children visit the newly improved e-commerce coat health. As carnivores, acceptance and pets facing hardships — making website which has recently undergone a of these high-meat treats by cats is NutriSource SuperStars a nutritious variety of functional upgrades. Be sure naturally very high. And with just treat with a purpose. to drop a business card in one of the two calories per treat coupled with contest boxes to win an endcap of free an active-lifestyle approach, Nulo can PET PALETTE DISTRIBUTION products at the end of the show. help pets in the battle against feline Maryland-based national wholesale obesity and other weight-related issues. distributor Pet Palette Distribution P.L.A.Y. Nulo’s crunchy cat treats are available has several surprises planned for its Visit booth 1840 to learn how in three functional recipes, including independent retail store-inspired layout P.L.A.Y. is continuing to develop new Digestion, Heart Health, and Skin & at booth 261, including two official toy collections, beds and other exciting Coat formulas. brand launches that are so new and top- additions to the special products Nulo Soft Chew Supplements for secret, the names have not been shared consumers and retailers have come Dogs are designed to enhance your yet. The company has guaranteed these to love. Make traveling with your dog’s health and wellness beyond what new products will draw some major customers’ best friend easy. Get your core nutrition provides. With more attention from passers-by. Other new cameras out and watch as dogs are than 40 scientifically supported active brands that will be featured transported around the globe to iconic ingredients and five solution-focused include American-made landmarks with the new Totally Touristy formulas, including Calming, Immune, SodaPup and Plato Pet Plush Toy Collection featuring three Mobility, Omega and Probiotic, the Treats, who will only popular tourist attraction brand’s Soft Chew Supplements are be viewable at shaped toys including suitable for puppies, adults and senior Pet Palette the Statue of Liberty, dogs. Since supplements are only as Distribution’s Golden Gate good as what’s inside them, get to GPE booth, Bridge and know Nulo’s ingredients and the many in addition to Eiffel Tower. benefits they have to offer. Yeowww and SnugArooz. NUTRISOURCE Pet Palette NutriSource is excited to be Distribution will also be showcasing two new products driven rolling out new product line by innovation, both in product extensions from several and mission. The newly launched of its existing top brands NutriSource Come-pooch-a is the at the show, including brand’s first product in the topper Zippy Paws, VIP Products, category with a unique twist. Inspired Outward Hound, the highly by kombucha, Come-pooch-a is a anticipated Glow Plush savory meaty bone broth topper that’s from Spunky Pup, and this packed with activated postbiotics from year’s hot new apparel styles fermentation product, that thrive in from GF Pet. Show specials the gut and promote a healthy gut from over 50 brands will be ecosystem for digestion support in available, whether retailers 10 | March 2022 Pet Age
P.L.A.Y.’s customers have been the Brew Biscuits better highlights product additions in each category asking for smaller versions of its best- and explains the sustainability behind including the following items: selling plush toy collections. The brand repurposing spent grain — a brewery’s Cleaning: Messy Pet? New Severe started by shrinking down its Garden No. 1 waste product — into dog treats Mess Stain & Odor (Advanced) Fresh and American Classic lines and and why it is beneficial for dogs and the Solutions for Dog & Cat (35 ounce). now will be debuting two new mini- environment. And new Outdoor Urine & Odor sized collections, Barking Brunch and Destroyer (with hose attachment) for Party Time. These toys may be smaller PROJECT HIVE PET COMPANY Concrete & Turf (32 ounce). in size, but they still pack the same Project Hive Pet Company sells Grooming: Stinky Dog? New amount of fun, construction and cool innovative, interactive made in the “Happy Puppy” fragrance for its features as the original sized versions. U.S.A. dog toys and treats with a Probiotic Grooming Collection P.L.A.Y. will also unveil a fun toy mission to save the bees. Why bees? (featuring a 2-in-1 Shampoo + collaboration coming soon with Earth Bees are essential to food supply and a Conditioner, Detangler & Deodorizer Rated. Dogs and humans alike will get sustainable future for pets, people and spray). to enjoy a playful food tour of Montréal the planet. Wellness: Itchy Pet? New Probiotic through four iconic and appetizing toy The brand’s toys are distinguishable Paw Spray (preventative solution for designs, which will celebrate the home by their unique shapes and color. keeping paws happy and healthy). of Canadian cuisine and the Earth The honey bee-inspired design Flea + Tick: Got Fleas? New Rated office. In line with P.L.A.Y.’s language — the cute and recognizable Award-winning Natural Flea + Tick other plush toys collections, all toys honeycomb and hexagonal shapes Collection, featuring Shampoo, Dog will also feature the same hand-made — ties into the brand’s bee-saving & Home Spray, Yard Spray (in an craftsmanship, eco-friendly PlanetFill mission. Their bright yellow color amazing fragrance that smells like fresh filler made from 100 percent post- makes them easy to find (for both dogs peppermint and cedarwood). consumer certified-safe recycled plastic and humans). Made of thermoplastic Training Aids: Bad Behavior? New bottles, AZO-free dyes and 100 percent elastomers, they are flexible yet durable Natural & Preventative Training Aids machine-washable and dryer-friendly. and can be recycled and ground including Super Sour. into new toys. They are non-toxic, Global attendees also can learn PORTLAND PET FOOD COMPANY BPA-free, dishwasher-safe, bounce more about the brand’s successful “Paw Portland Pet Food Company (booth erratically and float. They are Pledge” program (Buy a Bottle, Feed an 1155) will be featuring some exciting also multifunctional: The ball can fit Animal), which has donated more than innovation alongside its line of fresh, in a ball thrower; the disc is a soothing 10 million meals to rescue pets to date. human-grade Homestyle Meals, which lick mat on the other side, helping to can be used as a topper, mixer or soothe anxiety; The Hive Fetch Stick SQUAREPET rotational meal. Unlike most human- and Hive Chew Toys have internal SquarePet will be showcasing its grade options for dogs, these meals cavities that snugly fit Hive Chew Stick expanded line of VFS (Veterinarian are shelf-stable for two years, contain Treats for extended play. Formulated Solutions) formulas at no additives or preservatives and are Project Hive Pet Company’s co- booth 1603. VFS is a line of premium entirely sourced and made in the U.S.A. founder, Jim Schifman, will be ready solutions based nutritional diet options The brand also will be launching to greet and tell attendees more about made with only the highest quality its line of cat SKUs. These cat meals the terrific line of toys and treats, and responsibly sourced ingredients. are made similarly to the original and what’s on the horizon for new The line has been designed and created Homestyle Meals for dogs; they are products. Show Special: Orders placed by SquarePet’s team of veterinary human-grade, sourced and made in the during the show will receive a 10 professionals including a board-certified US.A., and are designed to be used as percent discount. veterinary nutritionist and PhD animal a complement to a cat’s regular food. nutritionists to provide a portfolio of The difference for the cat meals is how SKOUT’S HONOR premium and all-natural solutions-based they are designed to be nutritionally Skout’s Honor will be showing off its diet options to help support a dog’s appropriate for cats — with a higher expanded booth (booth 450) with more individual needs. inclusion of moisture, taurine and space to showcase its extensive product VFS’s ability to meet these needs protein to best fit a cat’s natural diet. collections in Cleaning, Grooming, stems from the SquarePet nutritional Finally, Portland Pet Food Company Wellness, Flea + Tick and Training Aid philosophy of pairing premium high- is excited to share its packaging re- categories. The brand is particularly quality ingredients with solution design for Brew Biscuits, which are excited about seeing customers and based veterinary style nutrition — a made with upcycled spent grain from colleagues again in-person and having combination that’s never been available local breweries. The new design for the opportunity to introduce new until now. VFS offers premium March 2022 petage.com | 11
| GLOBAL FEATURE ARTICLE solutions based nutritional options morsels are formulated as a complete to the environment, the packaging that support the needs of individual and balanced nutrition for dogs and of the Science Selective range is fully dogs including VFS Active Joints, cats. To add a boost or raw nutrition, recyclable. VFS Skin & Digestive Support, VFS Stella & Chewy offers Meal Mixers Multi-award-winning small Ideal Digestion, VFS Low Phosphorus and Stella Solutions. Simply mix with pet brand Tiny Friends Farm was Formula and VFS Low Fat Formula. the pets’ kibble or other food to make launched over 20 years ago. It offers SquarePet is driven by a mealtime more exciting and nutritious. fantastic value for money whilst not commitment to continuous Low calorie and high protein, the compromising on quality. Developed improvement and innovation, is made freeze-dried treats such as Carnivore by nutritional experts, TFF is made up of pet industry professionals, Crunch and Wild Weenies are a great with high quality natural ingredients veterinarians, nutritionists, and training incentive. Stella & Chewy’s for optimum digestive health. This manufacturing experts to supply new Magical Dinner Dusts can be sprinkled wholesome fun range including Russel and reimagined nutritional formulations over the top of the food to entice picky Rabbit and Gerty Guinea Pig provides unique to the pet food industry. eaters. These freeze-dried options are pets with nutritionally balanced diets available in a variety of responsibly and is trusted by owners to meet their STELLA & CHEWY’S sourced unique proteins. pet’s specific needs. The mission at Stella & Chewy’s is to Come meet the Stella & Chewy’s To support sales of both brands, help pets and pet parents thrive through pack at booth 620 to learn more about Supreme is launching new consumer the love of raw. The brand shares in the power of raw and what the brand marketing campaigns for 2022. The its desire to provide the best possible has to offer. Science Selective campaign focuses nutrition and strive to be pet parents’ on vet recommended science-based first choice in premium raw pet food, SUPREME PETFOODS nutrition, emphasizing the specific the best choice for keeping pets feeling At Global Pet Expo this year, nutritional needs of each individual loved, happy and healthy. The dog and Supreme will be showcasing its popular stage of a pet’s life. Bold, eye-catching cat food and treats are exclusively sold Science Selective and Tiny Friends branding attracts customer attention in pet specialty stores. Farm (TFF) ranges, two of the strongest and new lifestyle photography directly The company believes in the power performing brands in the small pet connects owners to their pets and of raw which is why it includes raw in food sector. The company the Selective brand. its kibble. Stella & Chewy’s offers both will also be launching its Raw Coated and Raw Blend kibbles all new consumer marketing made in its own kitchens. Raw Coated campaigns for 2022 which kibble uses its high protein kibble, and will further support the is then coated with its irresistible freeze- sales of these renowned and dried raw. Raw Blend kibble features successful brands. the raw coated kibble with added pieces As the widest range of of its freeze-dried raw mixed in. All veterinary recommended kibbles are made in the U.S.A. and use species-specific foods responsibly sourced animal proteins for small pets, Science and ingredients. The brand never uses Selective supports artificial preservatives, colors or flavors. optimum digestive The kibbles are available in grain- health and meets the free and grain inclusive formulas and unique nutritional varying different proteins to help fit the needs of small unique needs of each pet. animals. The range For additional benefits of raw Stella is developed by & Chewy’s also offers Freeze-Dried veterinary experts Raw dinner patties, mixers, treats and and nutritionists, dinner dusts. The freeze-dried format meaning it is trusted by is the most convenient way to feed raw. owners and receives high It is formulated to mirror a dog or cat’s customer brand loyalty. ancestral diet and packed with nutrients Lifestage diets (junior, adult, and responsibly sourced proteins. It is mature) ensure that the pet’s minimally processed, shelf stable, and exact nutritional needs are features meat as the No. 1 ingredient. met throughout life. In line Freeze-Dried dinner patties and dinner with Supreme’s commitment 12 | March 2022 Pet Age
| GLOBAL FEATURE ARTICLE The Tiny Friends Farm campaign Shampoo for a radiant and lustrous and FDA compliant and recyclable focuses on the fun TFF characters for coat, unscented EZ Derm Facial and through the Join the Loop program. All greater emotional engagement to the Tear Stain Wipes and a fruity-scented products have been tested for Toughness products. Marketing materials directly Puppy Tearless Shampoo. and backed by West Paw’s Love It communicate the high quality, value A therapeutic grooming line, the Guarantee. for money messaging. For both product Swederma Keto-C product group Unique as a seashell, the Seaflex toys ranges, retailers are supported with a features a fresh cucumber melon scent. all have different swirl patterns within full range of brand specific advertising It also includes the unscented antiseptic a single colorway to visually conveys and POS materials including wipes for the topical management of the variable nature of the material flow educational leaflets, posters, free food skin conditions. Among the scented within each molded shape. This was samples and voucher schemes to products are ear cleaner drops that are intentional in its product design, as the encourage customer loyalty and repeat safe for daily use, antibacterial and color mixes within the machine, they purchases. antifungal shampoo, skin spray to produce infinitely unique and beautiful nourish the skin and further control color combinations making each toy SWEDENCARE irritation, and wound flush for the unique to its 4-legged owner. Trusted for its premium Proden topical cleansing of puncture wounds, PlaqueOff dental care products for dogs lacerations, abrasions and superficial YUMMY COMBS and cats, Swedencare has expanded skin infections on dogs and cats. It’s ingenious. It’s revolutionary. into the pet grooming care arena. The Shape makes the difference. The next company’s new grooming assortment WEST PAW generation of dog treats-today. You’ve of Lyxvara luxury skin and coat Seaflex is West Paw’s new eco- got to see it to believe it. Visit booth shampoos and wipes, in tandem with its venture. Made from an exclusive blend 1504 for a free sample of Yummy Swederma lineup of Keto-C therapeutic of reclaimed and recycled ocean- Combs, an innovation that is the result applications for special skin and coat bound plastic and zero-waste Zogoflex of a select few minds with records of needs, will make their public debut at material, this collection of pet toys and success and dedication to helping pets Global Pet Expo 2022. Swedencare will feeding accessories saves plastic from live a happier, healthier and extended showcase the new grooming products winding up in our oceans. Millions life thereby providing more love and from both lines at booth 4909. of tons of plastic head for the ocean enjoyment for owners. This includes A moisturizing grooming line, every year — bad news for the planet creative individuals with an aggregate of Lyxvara includes a pina colada–scented but thanks to a collaboration with over 100 years in the pet industry and product grouping that incorporates Oceanworks, West Paw is safely and some of the industries’ most innovative oatmeal and aloe into its soap-free responsibly sourcing ocean-bound products. shampoo and EZ Derm cleansing plastic from threatened coastal areas in Shape is the major innovative wipes. The shampoo Central America and making them into component of Yummy Combs with six formulation contains things dogs love. issued patents and three more pending. emollients to restore The Seaflex collection is made up The shape is designed to address two natural moisture to of four dog toys: Sailz, Drifty (in two major issues of dogs — gulping and the skin. Other sizes), and Snorkl as well as a no-slip reducing and removing dental calculus. products in the dog bowl and doggy placemat. Like Yummy Combs are designed to provide pure luxury Zogoflex, Seaflex is safe and 360-degree flossing and scrubbing to Lyxvara line non-toxic: the gum lines. The thin wall design for both dogs BPA-free, helps Yummy Combs to dissolve rapidly, and cats include phthalate- but more importantly the hexagonal Bright free, shape is designed to deter gulping as the Whitening latex-free, treat is larger than the opening of the oropharynx. If fed as recommended, the dog cannot gulp the product without first chewing. The revolutionary shape is then packed with 44 percent protein and 12 special wellness ingredients to provide sources of all required amino acids, vitamins and minerals for a dog to survive and thrive. It is low in starch to deter obesity — the No. 1 nutritional issue of dogs. PA 14 | March 2022 Pet Age
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HIGHLIGHTS INABA Foods: Rooted in Tradition INABA was established in Japan in 1805 by Yoshizo Inaba, who commercialized the production of dried bonito. This continued 2012 into the next century, when fth-generation owner, Sakutaro Churu Launched in Japan Inaba, started a cannery in 1936 in Yui Shizuoka, where the company’s head of ce is currently located. In 1948, INABA FOODS CO., Ltd. was established. In 1958, INABA began exporting pet food to the United States 2016 and Italy. Since then, pet food production has continued to INABA Foods (USA) Inc. is established expand for the next six decades. In 1988, INABA launched an original, 100% Japanese domestic pet food brand based on the concept of “Freshness and Affection.” The brand gained popu- larity instantly and remains the #1 premium cat food in Japan. 2020 The last decade has seen the introduction of INABA’s original, Churu for Dogs introduced creamy puréed cat treat- Churu, the expansion into the US with the establishment of INABA FOODS (USA) Inc. in 2016, and in 2022, INABA breaks ground on its rst US domestic pet food processing plant in Atlanta, Georgia. 2021 First US Domestic TV advertisements Churu Grain-Free, Lickable Purée Cat Treat, 0.5 ounces per tube, 50 count, Tuna & Chicken Variety 2022 #1 Bestseller: Construction begins on US factory 2020 and 2021
Inaba Foods produced its first pet product in 1958. Since then we have been producing high quality pet products made with carefully selected human grade ingredients. For more information, visit inabafoods.com or contact us at info@inabausa.com
| MUST-SEE PRODUCTS DENTA-METER HARDNESS SCALE Ark Naturals’ Denta-Meter Hardness Scale lets you choose the correct dental chew from soft to hard, thanks to the new Soft Shield and Extreme Clean products. Soft Shield is the world’s first GLO-MARR KENIC soft baked dental chew; it works using antioxidant power. The KENIC shampoos have been soap and detergent- opposite of that is Extreme Clean, which provides a longer-lasting, free since the 60’s. This cool retro packaging is intense deep cleaning – even in hard-to-reach places. a return to the company’s roots. Made in the U.S.A., the grooming line includes Pink Pup the www.arknaturals.com original 1965 for deodorizing and degreasing; Purple Pooch & Purr Pet that moisturizes dry skin WORLD’S BEST CAT LITTER and coats as it cleans; Mellow Mutt & Meow, with More and more cat-loving consumers are lemongrass aromatherapy to calm and deep- looking to ditch the sweeping and clay dust. clean your pet, and Bow Wow Blue to whiten That’s why World’s Best Cat Litter created Low and brighten. These shampoos contain no harsh Tracking and Dust Control — the naturally chemicals safe choice for a clean cat, box and home. www.glomarr.com Made with larger granules of super-absorbent whole kernel corn, this multiple cat litter is tested and proven to reduce tracking and virtually eliminate dust. Finally, a safe and sustainable litter that lasts longer and stays where it should — in the box. www.worldsbestcatlitter.com SKOUT’S HONOR FLEA & TICK LINE The Flea & Tick line is complete with Flea + Tick Shampoo, Dog + Home Spray and Yard Spray to help pet parents effectively rid of pests naturally. Powered with natural peppermint and cedarwood oils, which makes everything smell amazing, the collection is easy to use and offers long- lasting results to kill fleas, ticks, larvae/eggs and repel mosquitos, while remaining safe for your pets, home and yard. www.skoutshonor.com MYFAMILY TECHLA XL Techla XL is the latest innovative engraving system designed by MyFamily. This new machine features a high definition 18.5-inch touchscreen, DHARMA DOG TOY easy to use interface and an integrated Dharma Dog pure wool and hemp twist modular display designed to make toys are fun toys that your dog can sink a significant visual impact in stores their teeth into, all the way to the gums. while improving the customer Coarse wool fibers have jagged edges shopping experience and increasing to scrape away food and plaque. The the sale of ID tags. company uses safe, non-toxic dyes and there are no synthetic fibers that may be www.myfamilyusa.com harmful if ingested. www.distinctlyhimalayan.com 18 | March 2022 Pet Age
YUMMY COMBS Yummy Combs are made wide with thin walls to floss and scrub teeth 360 degrees to the gum line and deter gulping. It’s a complete and balanced SQUAREPET VFS treat designed with a board- Square Pet’s VFS line includes premium solutions based certified veterinary specialist in nutritional diet options made with only the highest quality and dentistry and nutrition. Safety, oral responsibly sourced ingredients. The line has been designed care and wellness are the heart of this and created by SquarePet’s team of veterinary professionals groundbreaking, high protein dog treat. including a board-certified veterinary nutritionist and PhD animal nutritionists to provide a portfolio of premium and www.yummycombs.com all-natural solutions-based diet options to help support a dog’s individual needs. www.mysquarepet.com TRISHA YEARWOOD DOG TREATS These healthy dog biscuits act as dog training treats, gourmet dog treats, and grain-free dog biscuits. With the variety pack, try out all three of the delicious, all-natural flavors. You can feed your pup a tasty dog treat without sacrificing their health. All of the dog biscuit flavors are made from 100 percent natural ingredients and packed with nutrients and flavor. www.trishayearwoodpetcollection.com March 2022 petage.com | 19
| MUST-SEE PRODUCTS FROMM DINER CANS Shipping now, Fromm Family Foods’ Diner canned food for dogs are inspired by the 1950s dining scene and are formulated to be nutritionally complete and NOBL CANINE FOOD BARS balanced and feature a savory assortment of premium meats and vegetables. NOBL Canine Food Bars are 100 Diner Cans will be available in pâté, stew and gravy forms with a total of six percent complete and balanced tasty flavors to choose from. nutrition for everyday feeding or www.frommfamilyfoods.com on-the-go. They are shelf-stable and freeze-dried, with a caloric density of USA BULLY STICKS at least 5,000 kcal/kg of metabolized Natural Cravings USA Bully Sticks are the energy. They contain no artificial thickest in the country. They are dense ingredients, supply vitamins or and long-lasting chews that are single- minerals via fruits and vegetables and ingredient, unbleached with no added aren’t heat-extruded. NOBL food bars chemicals or preservatives. They are pure are scored for easy portion control; beef muscle making them the perfect each of the five segments feeds five chew to aid in your dog’s dental health, pounds of dog weight for the entire they are 100 percent digestible and day. With total digestibility of 90 perfect for power chewers. They range percent and 93 percent, you’ll be in size from five inches, six inches to 12 picking up a lot less too. inches and thickness from Steer Sticks, www.noblfoods.com Monsters, Super Monsters to Big Daddy’s. www.naturalcravingsusa.com TOTALLY TOURISTY TOY COLLECTION Now dogs everywhere can travel the globe to iconic landmarks with P.L.A.Y.’s new Totally Touristy Plush Toy Collection. These popular tourist attraction- shaped toys feature amusing sounds, interactive features and are ready for any photo-op. Available in two sizes (extra-small and medium), toys are machine washable and sold in case packs of five. www.petplay.com VANILLA MINT BEEF CHEEKS Vanilla Mint Beef Cheeks from Barking NUTRISOURCE Buddha come in a variety of sizes, from SUPERSTARS chips to slices, both small and large, NutriSource SuperStars to small and large rolls. They are long Training Rewards lasting and much easier to digest, Treats are a nutritious making them a great alternative to treat with a purpose. rawhide. They are rich in collagen One hundred percent and full of delicious flavor. They also of profits are donated are additive free, chemical free and to benefit families, preservative free. Barking Buddha children and pets facing uses a natural cleaning method and a hardships. These pocket-friendly, nutritious and low-calorie treats are available slow baking process, so these chews in chicken, beef, bacon and cheddar flavors, featuring meat-rich, protein dense preserve their natural beef flavor. recipes that have no corn, wheat, soy or potato. Now in Vanilla Mint, these treats are a www.nutrisourcepetfoods.com refreshing dental chew that will keep your dog begging for more. www.barkingbuddhapet.com 20 | March 2022 Pet Age
BLUE BUFFALO TREATS Blue Buffalo believes in feel-good treating that builds the bond between pets and pet parents. Through Blue Buffalo’s wide variety of tasty treats, pet parents can upgrade their treating, bringing fun and excitement to their pet while providing them with purposely chosen, high-quality, natural ingredients, all combining to create the ideal bonding moment. www.bluebuffalo.com We research the next big thing – so you don’t have to. WEST PAW SEAFLEX Seaflex from West Paw is a collection Shop 2022’s hottest products on of eco-friendly dog toys and feeding petpalettedistribution.com. accessories made from an exclusive blend of reclaimed and recycled ocean-bound plastic and zero-waste Zogoflex material. By collaborating with Oceanworks, West Paw can safely and responsibly source ocean-bound plastic from threatened coastal areas in Central America and make them into things dogs love. www.westpaw.com INABA CHICKEN STEWS Inaba’s Grain-Free Chicken Stews start with 100 percent natural farm-raised chickens and contain no grains, preservatives or artificial colors. Each pouch contains a healthy serving of chicken broth gelée mixed with flakes of chicken, dolphin-safe tuna, salmon or bits of cheese. With vitamin E, 88 percent moisture to help aid with feline hydration and 21 kcal per pouch, these are a healthy, low-calorie treat you can feel good about feeding your cat. Perfect for all ages of cat. www.inabafoods.com Visit us at Global Pet Expo Booth #261 petpalettedistribution.com • 410.795.4444 • info@petpalette.com March 2022 petage.com | 21
| MUST-SEE PRODUCTS ACANA WET CAT New ACANA premium pâté cat food is rich with 85 percent premium animal ingredients and comes in six recipes: Beef, Chicken & Tuna, Chicken & Fish, Lamb & Lamb Liver, Salmon & Chicken, Tuna & Chicken and a Chicken & Tuna kitten recipe. Served in a delicious bone broth for a great source of moisture, ACANA wet cat food nourishes felines completely. www.acana.com PROJECT HIVE PET COMPANY This line of made in the U.S.A. dog toys and treats is from Project Hive Pet Company, a Minneapolis-based public benefit company with a mission to save the bees. Its interactive toys and treats work together to provide a fun, engaging experience for dogs. Give your customers the power to purchase with a purpose. www.projecthivepetcompany.com DOg’s Dogs. They're 're called "man's best friend" for a reason. But our goal—like yours—is to be "dog's BEsT best friend." We do this by making things dogs love. You know, anything that goes along with FRiEnD ® jumping, running, walking, fetching, tugging, chewing, roughhousing, snacking, napping, ORIJEN AMAZING GRAINS cuddling, and playing. And we want the fun to New ORIJEN Amazing Grains is packed go on... and on... and on. with 90 percent premium fresh or raw animal ingredients, more than That's why we guarantee every product. We'll any other ORIJEN dry dog food and replace or refund any product that doesn't live up includes a super-premium grain blend to your customer’s standards. We also care about of quinoa, millet, chia, oat groats and how we make the things dogs love. After all, we whole oats that help support dogs’ want our best friends to be safe and healthy. digestive health. Available in five recipes: Original, Regional Red, Six In stock and ready to ship westpaw.com Fish, Puppy and Puppy Large. Find us at Global Pet Expo—Booth 814 www.orijenpetfoods.com 22 | March 2022 Pet Age
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