GIRL Cookie Guide For EVERY Cookie Professional at EVERY STAGE of the Girl Scout Cookie Sale - Girl Scouts of New Mexico Trails
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February 12 - March 25
GIRL Cookie
Guide
For EVERY Cookie Professional at EVERY STAGE
of the Girl Scout Cookie Sale
2018
Welcome to the Cookie Sale!
Hello and welcome to the 2018 Cookie Sale! This Girl Cookie Manual was designed just for YOU... Read through
this manual to learn more about the sale: what you can sell, different ways to sell, how to set goals, and what awesome
rewards you can earn. Make sure to share this manual with your family so they can help you reach your goals!
By selling cookies – whether in person or online or both – you will:
• Raise funds for your troop to do activities together
• Earn awesome rewards
• Develop skills like goal setting, decision making, and money management
This year’s cookie theme is “Altogether Awesome”
And through selling cookies, you should aim to find your inner G.I.R.L. by being:
Be awesome • discover your inner strength • take action • be empowered
don’t be afraid to set big goals • positively impact your community
Make sure to set goals for how much cookies you want to sell, work with your troop to make a sales plan, read through
this manual with your family to learn more about the cookie sale and to create your sales plan. Practice your sales pitch
on your friends or with your parent/guardian. And make sure to have fun!
Your Council Product Sales Team,
Kimberly & Sonia
Meet the 2018 Cookie Mascot,
Cheyenne the sea turtle,
named after our 2017 Top
Cookie Seller!
Parents
You play a very important role in helping girls achieve success. In addition to all your love, support and
inspiration, there are some specific responsibilities you’ll need to assume to ensure your girl’s Cookie sale
is a success:
• Help your Girl Scout set goals and coach her on how to sell.
• Make sure your Girl Scout does not take orders prior to the sale start date, February 12, 2018.
• Accept financial responsibility for all products and money received. Remember that products cannot
be returned to the troop or council once signed for.
• You should collect money for all cookies and turn it into your Troop Cookie Chair once a week.
• The Cookie Program helps Girl Scouts learn honesty and fairness.
Failure to account for money and products received will be considered misappropriation of funds and
2 will result in forfeit their rewards.
General Cookie Sale Information
What is the Cookie Sale?
The Council Product Program department focuses on money-earning activities that help sustain our Council and troops through
two annual programs- the fall MagNut Program and the spring Cookie Program. Proceeds earned from the Cookie Sale can offset
either all, or a large part, of the cost of Girl Scout activities (and relieve parents of this obligation, too!)
Financial Literacy Program
Selling cookies is about more than just a girl handing over a box of cookies for money. It’s about learning the five financial
literacy skills essential to success and to life: Goal Setting, Decision Making, Money Management, People Skills and Business
Ethics. Each age level has their own financial literacy and cookie badges that girls can earn while participating in the sale. There
are many resources on the cookie program through GSUSA, Little Brownie Bakery, Digital Order Card and GSNMT’s website.
Sale Dates
The cookie sale runs from February 12, 2018 through March 25, 2018.
Troop Proceeds
Troops will earn 65 cents for every box of cookies that they sell. In addition, if your troop participated in the 2017 MagNut sale
and increased your sales by 35%-100% over your 2016 MagNut sales, then your troop earns anywhere from $.01= $.10 extra for
every box of cookies that your troop sells.
Cookies
Flavors $4.25 a box: Thin Mints, Dosidos, Samoas, Trefoils, Tagalongs, Savannah Smiles Cookies must be stored in a
Flavors $5.00 a box: S’mores, Gluten Free Toffee-tastic cool, dry, pet-free and smoke-
free environment at all times.
All cookie orders are placed in cases. Each case contains twelve boxes of cookies.
No one can check out cookies by the box. Troops are responsible for selling all cookies checked
out to the troop, no returns.
Types of Payment
Cash and checks can be accepted as payment for cookies. However; checks should only be accepted from people you know.
The council will not reimburse troops for bounced or NSF checks and fees. A credit card option is available through the Digital
Cookie phone app.
3
The Cookie Excitement Begins!
Did you know that our cookies have...
RSPO Certified (Mass Balance) Palm Oil
NO High-Fructose Corn Syrup $4.25
NO Artificial Colors
NO Artificial Flavors in Do-Si-Dos, Toffee-tastics, or Girl Scout S’mores
Zero Grams Trans Fat per Serving
100% Real Cocoa
Plus...
Do-Si-Dos have Hearty Whole Grain Oats
Thin Mints are Vegan
$4.25
Toffee-tastics are Gluten Free
Girl Scout S’mores are made with natural flavors
$4.25
$4.25
$4.25
$4.25
$5.00
$5.00
New Format!
Cookie Nutrition Labels for 2018
Larger font for calories, added sugars declared, & new
vitamin/mineral categories.
Note: In compliance with FDA Label Reform Act of 2018
4
Get Prepared
Are You Registered?
Participation Requirements:
• Girls participating in the Cookie Sale need
to be registered
• Girl Scouts and have a product
permission form on file prior to the start
of the sale.
• Participating girls must be free and clear
of debt to council.
Attend a Troop Cookie Meeting Financial Literacy Program
Your Troop Leader/Troop Cookie Chair will schedule a meeting Selling cookies not only helps troops raise money but
with the troop to discuss the troop’s participation in the helps the girls learn the five financial literacy skills
sale. What plans does your troop have? What will it cost to that are essential to success and to life: Goal Setting,
accomplish those plans? Decision Making, Money Management, People Skills and
Once your troop has had the opportunity to plan the troop Business Ethics. Each age level has their own Financial
activities for the year, you can share these goals with your Literacy badges that girls can earn while participating
parents and how much money is needed in order for your in the sale. The council also has 5 Money Skills patches
troop to reach their goals. Having a plan in place will help your that you can earn found on the council website:
troop reach their goal and it’s one of the requirements for www.nmgirlscouts.org. All badges and patches can be
earning the financial literacy badges! purchased through the council shop, La Tienda.
During this meeting, your Leader/Cookie Chair may collect
membership forms and product permission forms from those
girls that have not registered for the new membership year. Our Troop Plans
Set Goals
What plans does your troop have? Some examples of things that troops
like to spend their Cookie proceeds on are books and uniforms for the
girls, troop activities, field trips, service projects, Bronze/Silver/ Gold
Award projects - the list is endless!
What will it cost to accomplish those plans? Use the attached list to write
down some of your goal ideas.
Make sure to set two types of goals: Something FUN you would like to try
& Something you can do to help others.
Troop Proceeds
Troops will earn $.65 for every box of
cookies they sell. 5
Cookie Rewards & Girl Experiences
You have the opportunity to earn rewards by selling In an effort to maintain the spirit of earning individual and troop
boxes of cookies. The reward levels are displayed on rewards through participation, you must have paid your cookie
your Goal Getter Order Form. Keep these in mind as balance in full by the troop deadline (typically a few days before
you are setting your personal sales goal. the Council’s ACH withdrawal). Failure to do so will result in
forfeiting rewards. No exceptions.
What is a Girl Experience? Girl experiences
are similar to programs; they are offered to girls on specific,
pre-determined dates so that girls eligible for the reward have
the experience as a group. Girl rewards/benefits must support
the Girl Scout Leadership Experience (camp, travel, events,
and similar). Travel & events related to GS programming are
highly encouraged by GSUSA and fall within the IRS guidelines.
However, if a girl cannot attend the set event date, she cannot
and will not be reimbursed. The Council product program staff
create quality, mission-related
girl experiences that girls can
experience together.
Girl Experiences: Levels and Dates
• 750+ boxes – A Day at Cliff’s on June 2, 2018 (alternate date is July 14, 2018)
• 875+ boxes – Paint Party on May 5, 2018
• 1000+ boxes – Waterpark Fun @ Wyndham Albuquerque – April 28, 2018
• 1250+ boxes – Mini Resident Camp Session @ Rancho del Chaparral – July 5-July 8, 2018
• 1500+ boxes – Tea Party @ St. James Tea Room with the CEO – April 27, 2018
• 2000+ boxes – White Water Rafting – June 1, 2018
About Program Vouchers
Program Vouchers are valid May 1, 2018 – April 30, 2019 and can be redeemed through
council for program events, camp sessions and service unit events.
Program vouchers are cumulative, so if a you select program vouchers for each level they
are offered (starting at 185 boxes, on up), you will have a total of $375 in program vouchers.
Program vouchers are transferable.
Girl Rewards Selection Sheet
Girl Reward Selections.
Girls get to choose their rewards beginning at the 185 box level. At the levels where
Program Vouchers are offered, a girl must choose either the themed reward OR the
program voucher. Help your Girl Scout make their reward selections and give to your
Troop Cookie Chair to input into eBudde by March 30. If selections are not made,
the girl will receive the themed reward or Girl Experience at that level. For more
information, see the previous page for pictures of the rewards and details on Girl
Experiences & Program Vouchers. Use the following chart to select the reward(s) you
have earned this year and then hand in to your Troop Cookie Chair.
Box # Rewards available at each level
36+ Theme Patch
80+ CEO Patch Pin
125+ Seas the Day Bandana
185+ Earbud Pouch OR Sticky Note Set OR $5 Program Voucher
250+ Bracelet Set OR S’mores Keepsake Box OR $5 Program Voucher
315+ Hatching Turtle Plush OR Journal OR $10 Program Voucher
375+ Pillowcase OR Cup OR $10 Program Voucher
435+ Flashlight OR Turtle Bag OR $15 Program Voucher
500+ Altogether Awesome T-shirt OR $15 Program Voucher
625+ Mermaid Blanket OR Bluetooth Speaker OR $15 Program Voucher
750+ Girl Experience: All Day Ride Pass to Cliff’s Amusement Park, Super Seller Patch,
Weekender Tote & Certificate
875+ Girl Experience: Paint Party OR $25 Program Voucher
1000+ Girl Experience: Waterpark @ Wyndham ABQ OR $25 Program Voucher
1250+ Girl Experience: Cookie Camp Session @ Rancho OR $50 Program Voucher
1500+ Girl Experience: Tea Party @ St. James Tea Room
OR $50 Program Voucher
with the CEO
2000+ Girl Experience: White Water Rafting OR $50 Program Voucher
3000+ Hammock AND Amazon Echo Dot OR $100 Program Voucher
7
Ordering & Picking Up Cookies
Ordering Cookies
Troops will place their initial order on January 24; before the start of the cookie sale. The sale begins the week that cookies
are delivered to troops; February 12th – 16th.
Cookies are ordered 4 - 5 times throughout the sale.
You will need to submit your order to your troop chair prior to the dates listed below:
1. Initial Order due January 24
2. Re-order 1 due February 25
3. Re-order 2 due March 4
4. Re-order 3 due March 11
5. Re-order 4 due March 18
Initial Order
On average, girls in our council begin with 70 – 160 boxes to get them through the first two weeks of the sale. This number
may be increased or decreased based on individual goals and customer commitments. You and your troop chair should
discuss the number of boxes to order by cookie flavor. The flavors listed are in order by popularity: Thin Mint, Samoas,
Tagalongs, Do-si-dos, Trefoil, Savannah Smiles, S’mores and Toffee-tastic
Goal-getter Order Cards
If you are not comfortable pre-ordering cookies in January, you can use the goal getter card to take orders beginning Monday,
February 12. Your troop leader would then place an order with council by February 26 to get the cookies for your customers.
These cookies would not be available for pick-up until February 28.
Picking Up Your Initial Order
Your Troop Cookie Chair will pick up your troop’s cookie order the
week of February 12, 2018. Your Troop Cookie Chair will contact
you on a date/time in which you can go and pick up your cookies.
Reminders when picking up your order:
• Be on time
• Count your entire order
• Get a signed receipt for the product that you are picking up
Need More Cookies?
If you need any additional cookies, please contact your Troop
Leader/Troop Cookie Chair for more information. All cookies
previously checked out must be paid in full before additional
cookies can be obtained from your troop.
8
Begin Selling
You may begin selling door to door and through the
online store beginning February 12, 2018. Money for
the cookies should be collected upon delivery.
Smile & be polite
Wear your
uniform
Share your sales goals: Customers enjoy hearing
about troop plans and are more willing to help you reach your
goals if they know what you are working towards.
Safety First!
Safety for all girls participating in the product program activities is the first priority of GSNMT.
• Girls and family members may use their personal social media accounts to promote the sale and share the
link to the online store.
• Girls and family members may not sell product using their personal email, Facebook accounts or public
sites such as Ebay or Craig’s List. All online sales should be conducted through the online store. Each family
should receive a copy of the GS Internet Safety Pledge at training. This is yours to keep for reference during
the sale.
• It is essential that all girls follow the GSUSA and GSNMT policies and procedures for Council sponsored
product programs. See www.nmgirlscouts.org for more info.
Gift of Caring
The Gift of Caring program allows for customers to purchase cookies to be
donated to our military troops and local food banks while supporting you
and your troop. Gift of Caring cookies can be purchased in person or through
the Digital Cookie Online Store. You will receive a special Patch for selling a
minimum of 12 Gift of Caring boxes.
9
Door to Door Sales
Door to Door Sales
• Take order cards and visit neighbors, family and friends. When going door
to door, always use the buddy system.
• Daisies, Brownies and Juniors must be accompanied by an adult;
Cadettes, Seniors and Ambassadors must be supervised by an adult.
• Only sell in familiar areas of your neighborhood.
• Never carry large amounts of cash.
• Use the Digital Cookie mobile app to accept credit cards as payments.
• Never enter anyone’s home while you are selling.
• Always be aware of strange animals.
• Never sell to people in cars or in other areas away from public access.
• Make sure to have your mobile device so you can accept credit cards.
Tip:
Bundle Your Boxes!
A little ribbon, gift tags, & some
creativity goes a long way--create
names for your own bundles for a
unique shopping experience!
NEW!!!
Cookie House Party
This year cookie sales are in the house. It’s a friends and family cookie party!
Girls have fun together planning an in-home cookie sales party and invite their friends
and family learn about their big goals for the season and support their dreams by buying
cases of cookies. A great way for troops to supercharge their cookie sales.
• Girls invite their customers to a cookie themed gathering
• Offer customers samples of the cookies and refreshments
• Share their BIG goals and customers make Big purchases.
Go to: https://youtu.be/e20V0xg5T5k to see a video on how to host a Cookie House Party.
10Online
Digital Cookie
Digital Cookie allows you to have your very own e-commerce store
where customers can shop and pay for cookies online. It allows you to
manage your cookie business online with tools to: set goals, compile
a contact list of names, phone numbers and email addresses, and
send digital order cards to customers where cookies can be paid
for online with the option to have them shipped or delivered by their
favorite Girl Scout!
All parents with an email on file will receive an email invitation to
register for online store access. Be sure to have your parents add this
email to their address book (email@email.girlscouts.org) so that they
receive all notifications. Contact khammon@nmgirlscouts.org if you
do not receive the registration email.
Download the free Digital Cookie Mobile App from the Apple App or
Google Play store. You must be registered (it’s free!) for the Digital
Order Card online store in order to use the app.
For further instructions on how to use Digital Cookies and the Digital
Cookies app, check out our tip sheets at http://www.nmgirlscouts.
org/en/cookies/for-cookiesellers/ digital-cookie.html.
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Online Safety Rules
The Girl Scout Cookie Sale is a Financial Literacy Program. While your
commitment and dedication to your Girl Scout is much appreciated, adults
cannot sell cookies on a girl’s behalf. Parents may facilitate their personal
social networking sites to get the word out about their daughter selling
cookies. Parents can use this approved message:
“Hello family and friends, my daughter and her troop are selling Girl Scout
Cookies. We would appreciate your support. If you are interested in purchasing
cookies, click on the link below (insert link here) to purchase your cookies
through her online store.”
DO DON’T
Girls over 13 and family members may use their Girls and family members may not place online ads for Girl Scout cookies
personal social media accounts to promote or sell cookies on public sites such as Craigslist, eBay, Facebook groups,
the sale and share the girls online store link. Pinterest, Yard Sale groups or send email blasts to a work distribution list.
Customers can then purchase cookies from the All online sales must be conducted through the online store; Digital Order
online store and select girl delivery, shipping or Card.
donation for their purchase.
11Booth Sales & Contests
A cookie booth is set up by the Girl Scout troop through the council to sell Girl Scout cookies directly to customers who
were not solicited during door-to-door sales. Some examples of cookie booths include grocery stores, retail stores,
restaurants, churches, schools, sporting events, fairs, theaters, malls, and coffee shops.
Booths may not be held in empty lots, sidewalks, liquor stores, medical dispensaries, store parking lots, casinos,
or other locations deemed inappropriate by GSNMT.
Booth sales will begin Friday, March 2, 2018 and go through March 25, 2018. Council will secure all booth locations ahead of
time. If you or your parent has a booth location suggestion, please do not approach the business. Notify your Troop Leader/
Troop Cookie Chair instead. Troop Cookie Chairs will have
the ability to sign up for booths starting February 4, 2018.
Booth Rules
Younger Girl Troops (D/B/J)- Have a minimum of two
unrelated adults and two girls at the booth at all times.
Older Girl Troops (C/S/A’s)- Older girl troops can have one
girl and two unrelated adults at a booth.
Contests!
GSNMT will have various contests throughout the cookie sale. Look for the requirements in our weekly cookie newsletters. If you don’t
receive the newsletter, contact the council and have your email added to the distribution list.
GSUSA also has contests that offer great prizes:
National Girl Scout Cookie Weekend (February 23-25)
Share your cookie story: https://www.girlscouts.org/en/cookies/just-for-
cookie-sellers/Share-Your-Cookie-Story.html
Cookie Pro Contest
This cookie season, let’s show ‘em how the largest girl-led entrepreneurial
program in the world prepares girls to lead, learn, succeed, and shine—
not only for today but also for the future—by entering our national Girl Scouts of
the USA’s Cookie Pro 2018 Contest from
January 2 through April 30.
How to Participate
Participating in Girl Scouts of the USA’s Cookie Pro 2018 Contest is
literally as easy as 1, 2, 3!
1. Let your girls and parents know about the contest.
2. Choose a photo you want to submit, and have it ready to upload.
3. Choose the Cookie Pro Résumé survey for your grade level,
complete it, and upload your photo.
Every girl who enters Girl Scouts of the USA’s Cookie Pro 2018 Contest
will unlock this awesome, limited-edition Cookie Pro 2018 patch.
Grand Prize: Six girls nationwide, one per Girl Scout grade level, will be named
Girl Scouts of the USA’s Top Cookie Pro 2018 and get the epic chance to:
• Be featured on the Girl Scout Cookie box!
• Travel to New York City for an all-expenses-paid Cookie
Entrepreneur Experience!
12Manage the Money
Girl to Customer
Money should be collected upon delivery of product. It is best practice to accept checks from people you know. If you decide
to accept a check from your customer, please note that the council will not reimburse the troop for any bank charges from
NSF checks. Credit cards can be accepted through the Digital Cookie app. Contact your Troop Cookie Chair for more details.
Girl to Troop
Parents should turn money in regularly to the Troop Cookie Chair. It is suggested that parents not accumulate more
than $300 at any one time. Ask for a receipt when turning in any money to the troop.
Remember, the troop chair is responsible for paying Council for the cookies checked out to the troop. Council
deducts the money from the troop account on March 6 and April 6. Please remember to turn in money to your
Troop Cookie Chair on a weekly basis.
Outstanding Balances
Troops are required to submit an Outstanding Balance Report to council for any balance not paid by the parent by
the troop deadline. This is NOT a collection but a notice of non-payment.
• Once an Outstanding Balance Report has been submitted, the parent must pay off their debt with the
council, not the troop, by April 28, 2017.
• Any family with an outstanding balance at the end of the sale will forfeit
Cookies = Money
all rewards.
70 boxes = $297.50
160 boxes = $680
Troops earn $0.65 in proceeds for every box
sold!
13Finish the Sale & CELEBRATE!
Confirm with your Troop Cookie Chair that you have turned in all of your cookie sale money.
Turn in your rewards selection sheet to you Troop Cookie Chair if you haven’t already.
Have your parent check their email for the Girl Experiences RSVPs if you chose that as one of your rewards.
Don’t forget to thank all of the adults that helped
your troop reach your cookie goals!
Thank customers, share your stories & experiences
Have a party and celebrate reaching your goals
Turn the reward distribution into a ceremony
Take pictures of how your troop spends their proceeds
Share with your troop what you learned this year
14Every Cookie Has a Mission
The Girl Scout Cookie Program is a Hands-On
Leadership and Entrepreneurial Program
Sure, they’re awesomely delicious, but beyond the sweetness, Girl Scout Cookies are an opportunity for girls to do
extraordinary things.
When customers make a Girl Scout Cookie purchase, they’re helping the next generation of girl entrepreneurs get an
important taste of what it takes to be successful- teamwork, planning, and a positive outlook (for starters).
Proceeds from our sale stay within our local community and help power new experiences for over 3,000 awesome
G.I.R.L.s (Go-getter, Innovator, Risk-taker, Leader) who sell Girl Scout Cookies! Whether it’s a trip she’ll never forget, a
service project that will change her community forever, or the opportunity to build a lifetime of memories at camp, Girl
Scout Cookies help make it all happen!
2% is used to provide financial assistance through the opportunity fund.
16% is troop proceeds for use by the troop for activities and/or community service projects and for girl incentives.
48% is returned to leaders and girls in program opportunities, camp operations, insurance, program supplies, financial
assistance, training, background checks, website, and other business operations.
34% is the cost of the cookie program, including cookies paid to the baker.
Each box of cookies sold provides income to the Girl Scouts of New Mexico Trails
and helps offset operational costs for:
• Delivering programs to over 3,000 girl members in a 23 county territory spanning 71,486 square miles.
• Maintaining two camp properties covering over 1,700 acres--insurance, upkeep, proper land stewardship, tents,
beds,commercial kitchens, and program supplies.
• Providing membership and/or camp scholarship to girls whose families need financial assistance to participate.
• Providing training to over 1,000 adult member volunteers.
• Providing financial support for GSNMT sponsored events to keep activities affordable.
• Operating the Albuquerque and regional service centers.
• Providing volunteer screening and background checks.
• Providing required insurance for Girl Scout activities.
2017 GSNMT Top Cookie Seller
Cheyenne, Troop 10541
3164 Boxes
A word from Cheyenne’s mom:
“I think that it (the cookie sale) helps her to stay
focused, she knows what she wants and she wont stop
until she achieves it.
It is also a big motivation to her if she knows she has to
work hard to earn something, then that she does.
The Cookie Sale also helps her with public speaking to
go ask the neighbors or our friends if they would like to
buy from her.
Her confidence has grown a lot by selling these
Girl Scout products.”
15You can also read
