Ghana National Egg Campaign Secretariat(GNECS) - THE GHANA EXPERIENCE - Comfort Kyerewa Acheampong - Poultry ...
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T HE G HAN A E XPE RI ENC E
Ghana National Egg
Campaign
Secretariat(GNECS)
Comfort Kyerewa Acheampong
September, 2021
CAMPAIGN OBJEC T IV E
Ghana National Egg Secretariat
(GNECS) aimed to expand the trade in
eggs , create awareness through myth
busting and education on the benefits
eggs and encourage the consumption of
eggs
Ghana National Egg Campaign Secretariat
Ghana National Egg Campaign Secretariat (GNECS) was
established when the United States Department of Agriculture
(USDA) and the American Soy bean Association (ASA) funded
project-AMPLIFIES came to a close in 2019. The stakeholders
in the Poultry Value Chain decided to continue the National
Eggs campaign that was started by AMPLIFIES. This saw the
birth of GNECS which is being governed by representation
from 13 stakeholder groups
Ghana National Egg Campaign Secretariat
Continued
The chairman of the board at any given time was to be the chairman of
the Ghana National Association of Poultry Farmers (GNAPF). The other
representatives are for Association of Feed Millers of Ghana (AFMOG),
Women in Poultry Farming (WIPF), Ghana School Feeding Program
(GSFP), Ghana Health Service (GHS), Ministry of Food and Agriculture
(MOFA), Animal Production Women in Agric, Ghana Hatchery
Association, Poultry processors, Input dealers, Egg Sellers Association of
Ghana (ESAG), Ghana Dietetic Association (GDA)
Q u e s t i o n s M o s t l y A s ke d
• How many eggs can one take a day
• Which one is healthier-fried or boiled
• Can two or more people eat one egg
• At what age can one stop eating eggs
• Are eggs good for children and pregnant women
• Should breast feeding mothers eat eggs
• Will eggs cause cholesterol
• What is the best time to eat eggs
GNECS
Launched in March 2017
S TAKEHO L D ERS BU Y -I N
To make the campaign uniquely Ghanaian, various
government and non-government entities were
approached in the course of the campaign
OTHER PARTNERS
DRACHOFEST
EGG SELLERS ASSOCIATION OF GHANA
WOMEN IN POULTRY FARMING
NAK POULTRY ASSOCIATION
TBWA MARKCOM
STUDI0 502
TAGSENSE
Every avenue is explored to highlight eggs front
and center. This includes egg activations in
schools and churches, Hospital visitation and
Festival,
SCHOOLS
STREET 17%
KITCHENS
22%
Community
HOSPITALS
COMMUNITIES
24% Outreach
22%
Demystify and Educate
CHURCHES The GNECS uses these platforms to get maximum
15%
outreach with community buy in from traditional
leaders and people with authority to spread
education on egg nutrition.
It began with 100% NEC spending and graduated
to stakeholders cost-share. That has resulted in
the establishment of an egg campaign Secretariat.
Egg Surveys
2017 and 2018
To establish per capita egg consumption in Ghana, the
NEC that was started by AMPLIFIES worked with
University of Ghana to conduct a national egg survey.
This established 115 eggs per person is consumed in 2018
GNECS is working together with the Ministry Of Food
and Agriculture (MOFA) to get the results validated.
Egg Curriculum Development & Training
Current meta-analysis and studies were used
GNECS inherited a team of Trainers which AMPLIFIES used. It included 58 district and regional nutritionists, egg
sellers, farmers and dietitians who trained on latest egg studies related to cardiovascular diseases, type 2 diabetes,
choline for infant and young children and general nutrition; they actively participated in the education activities
nationwide. At the moment ASA WISHH has trained 20 Ghana Health Service Nutrition Officers from the Greater
Accra Region as Trainer of Trainers. These TOTs train other Nutritionist in the 16 Regions for a better soread of the egg
messageTraditional Media Campaign
Radio, Newspaper and TV
engagements
20 Pull up banners and banners
5000 flyers
1000 Aprons
1000 Egg recipe booksSchool Feeding
Entry
It's a collaborative effort!
20 eggs per 100 child achieves 20% of the daily protein requirement for school
feeding (RDA: 30%) as advised by the Ghana Dietetic Association (GDA)
665 cooks and caterers were trained in the Western Region through the
collaboration of Ghana National Association Of Poultry Farmers (GNAPF and
Ghana School Feeding Program(GSFP). About incorporating eggs in the school
meals. Due to the COVID Pandemic, the training of the Caterers that was
suspended will resume very soon.SELECTED
SUCCESS
STORIES!
ORGANIC CAMPAIGNS SPRING EVERYWHEREWomen In the Poultry ESA G M EM B ERS There has been a
Value Chain(WIPVAC) REP O RT positive
and the Women in
C HA NGE IN EGG collaboration with
Poultry Farming (WIPF)
M A RK ETING the Agri House
Regularly donates eggs
to nearby schools Before the NEC, poultry Foundation to NUTRITIO NISTS
farmers and egg sellers organize series of FRO M GHS AND
As part of their corporate social had difficulties in egg activities that GDA TRAINED
responsibility, a lot of women sales with both parties not normally showcased THEIR O WN
farmers started to adopt a school getting their monies Eggs in a form of MEMB ERS O N
and give weekly ration of eggs to unless eggs are sold in the Food Bazaar and EGG VALUES
elementary students in their market. education. Some of
communities. Rockland Farms Today, both are on CASH the events were Using the NECS
CEO showed the way. ON DELIVERY or Preharvest curriculum, trained
ADVANCE PAYMENT conference, nutritionists conducted
bases to ensure EGG Livestock, Poultry separate trainings for
SUPPLY! and Fisheries Trade their own members for
Show and Poultry. etc their own outreach
activities.ORGANIC SUSTAINABILITY
COMMITMENTS
GHS and GDA trainors
Creation of Egg Secretariat/ Body
Continue to spread egg education for
Collation of various egg value chain
behavioral change communication in their
stakeholders' organic activities towards the
routine activities in hospitals and other
NEC is strongly pushed
clientele
Social and traditional media
presence maintained MOFA and other government actors
Collaborative push from various stakeholders Maintains their support on egg education
on their own volition to maintain cheap especially in the angle of nutrition, health and
avenues to put NEC messages and recipes job creation
acrossT HE GHANA EX PERIENCE IN PICTURES
T HE GHANA EX PERIENCE IN PICTURES
T HE GHANA EX PERIENCE IN PICTURES
T HE GHANA EX PERIENCE IN PICTURES
THE GHANA EXPERIENCE
Thank you!
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