GET EMPOWERED with MEDIAKIT 2020 - Hearst
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GET
EMPOWERED
with
MEDIAKIT
2020
YOUR PERSONAL STYLE GUIDE
ELLE 2020
GET
EMPOWERED
with
Personal Style is how you get through life. It’s how you dress,
how you live, communicate, love, choose a gift for your loved
ones, it’s how you perform at work and make choices. It’s your
identity and a form of self-expression.
EM-POWER-MENT:
the process of gaining freedom and power to do what you want,
or to control what happens to you
ELLE 2020
RELEVANCE FIRST
FROM WEBSITE DATA BACK TO GREAT CONTENT
We optimize content by testing it first through polls and articles
on ELLE.com. This way we know exactly what our readers want
and need from our (partnership) content.
be grow focus
influential our on
audience innovation
24/7 ONLINE
VIDEO
SOCIAL
PODCASTS
EVENTS
ELLE 2020
10 PRINT EDITIONS
SPECIALS
LEADING TOPICS
SUSTAINABILITY PERSONAL FINANCE LOVE
RE-THINK OUR LIFESTYLE FOR A MORE WE GUIDE OUR READERS TOWARDS FROM FINDING THAT GREAT LOVE
SUSTAINABLE FUTURE FINANCIAL INDEPENDENCE TO SELFLOVE
UNPLUG & UNWIND PERSONAL THE FUTURE
ELLE HELPS YOU TO STAY SANE IN A BUSY DEVELOPMENT WHAT WILL BE NEXT IN BEAUTY, FASHION,
WORLD HOW DO YOU PLAN THE NEXT STEP IN TECH AND DAILY LIFE?
YOUR LIFE?
EMPOWERMENT SURVEY +
ONLINE POLLS
ELLE 2020
EVENTS
ELLE PERSONAL STYLE ELLE(EMPOWERMENT)
TREND EVENTS MASTERCLASSES
Translating the new season to your personal style, Lectures, workshops, paneldiscussions around
a masterclass/workshop by ELLE’s fashionteam, empowerment (based on the outcomes of ELLE’s survey
in collaboration with a brand or online retailers. A on women empowerment and polls). This format works
format that works good for productplacement and really well for finance and other life topics.
new collections .
ELLE PERSONAL
ELLE ATELIER MAKE OVER EVENTS
ELLE’s view on sustainability. Workshops
(on/offline) around themes of consuming consciously, ELLE invites her fans to visit ELLE’s Style Pop-up
like learning how to repair clothes, upcylcle clothes (based on pre-register) where team ELLE will give you
and vintage shopping. tailormade style advice based on your personal story.
A concept based on content (true stories and
before/after).
ELLE 2020
WHO LOVES
ELLE
+ The ELLE reader, follower and fan is well-educated, affluent,
trendsetting and fashion conscious
+ 25-39 years
+ Very interested in fashion
(index 329), beauty (index 313),
accessories (index 315)
+ Highest representation of income group > € 39.500
+ Social: on all platforms
+ Knowledge is her social currency, she looks to ELLE to keep her
a step ahead
+ Actively seeks out new
style content
ELLE is cool, smart, inspiring, high end, trend setting,
positive, witty, down to earth, fun and approachable
260.000 ELLENEDERLAND
76.500
ELLE 2020
ELLE_NL
89.910 ELLE_NL
FACTS & FIGURES 232.000 ELLENEDERLAND
10.300 ELLE
BRAND
ELLE.NL
50.000
AUDIENCE
ELLE MAGAZINE
(NET)
VIDEO
EVENTS DIGITAL ONLY 357
(PERSONAL STYLE OVERLAP 26
& REVAMP)
PRINT ONLY 155
SOCIAL MEDIA
TEST PANEL
AVERAGE MONTHLY
BRANDED CONTENT REACH X 1.000
PODCASTS
ELLE ATELIER 100%
ELLE MASTERCLASSES
80%
60%
60.000 CIRCULATION 40%
155.000 MONTHLY REACH PRINT 20%
1 MILLION UNIQUE VISITORS ONLINE 0%
MORE THAN 5.5 MILLION PAGEVIEWS Digital only
Overlap
Print only
NOM MERKENMONITOR 2019-III
GET
EMPOWERED
with
BRAND MANAGER EDITOR IN CHIEF SALES BRAND COÖRDINATOR
LARA EEFKE
HUFFENREUTER TERPOORTEN
+31 6 16550034 @EDINERUSSEL +31 6 21850223ELLE 2020
EDITORIAL PLANNING
MARCH 2020 APRIL 2020 MAY 2020 JUNE 2020 JULY/AUGUST 2020
RETHINK PERSONAL LOVE IS UNPLUG & HOLIDAY
A NEW VISION FOR FASHION FINANCE THE BIG LOVE ISSUE UNWIND ISSUE
GET A GRIP ON YOUR MENTAL HEALTH ISSUE SUMMERTIME!
FINANCES
FASHION FASHION
Investment pieces and key The love for denim
FASHION FASHION
pieces: this is how you build a
FASHION Let’s go outside! Outdoor fashion Bathing suits, bikini’s and
wardrobe that will last forever BEAUTY
Dropculture: what did it bring us? for the cool and concious beachwear. Summer hits you’ll
+ Love the skin you’re in: tips & tricks
love.
Fashion and sustainability update for every skin type
BEAUTY BEAUTY
These beauty products are worth Wellness special BEAUTY
INTERVIEWS HEALTH & PSYCHE
the investment + best budget tips Beauty musthaves for on the road
Gisèle Bundchen, Florence Pugh Self-love: what does it really
from beauty pro’s HEALTH & PSYCHE
en Zadie Smith mean?
Into the wild: the health benefits of FEATURES
FEATURES being in nature ELLE’s big summer horoscope
BEAUTY FEATURES
Tried & tested: green beauty ELLE’s moneyguide with tips & From living together to living apart:
tricks to get your finances (back) FEATURES + We focus on (sun)glasses
swaps what’s the effect on your
on track ELLE’s survey: how stressed out
relationship?
are we?
+ We celebrate
International Womens Day + We celebrate
World Earth Day
On-sale: 11 February 2020 On-sale: 10 March 2020 On-sale: 7 April 2020 On-sale: 12 May 2020 On-sale: 16 June 2020
Ad close: 8 January 2020 Ad close: 5 February 2020 Ad close: 4 March 2020 Ad close: 8 April 2020 Ad close: 13 May 2020ELLE 2020
EDITORIAL PLANNING
SEPTEMBER 2020 OCTOBER 2020 NOVEMBER 2020 DECEMBER 2020 JANUARY/FEBRUARY 2021
BIG BE SMART HAPPY FALL CELEBRATE WHAT’S
FASHION NEXT
ISSUE FASHION FASHION FASHION
Smart buys: shoes, bags, and The best coats and scarfs Fashion ideas for every dresscode:
FASHION
jewellery the best dresses, suits and shoes,
Pre-spring collections
BEAUTY glitter, metallics and color,
BEAUTY Perfumes that make you happy jewellery, watches and fashion
FASHION BEAUTY
Update your beauty routine with gifts voor you and your loved ones.
We celebrate the new fashion Fast fixes for winter skin
the latest beauty finds. HEALTH & PSYCHE
season Beat the winterblues BEAUTY
+ Trend forecast: What’s next in
FEATURES Shiny make-up for a glowing party
BEAUTY fashion, beauty, lifestyle, tech and
ELLE explores the world of (digital)
Beautytrends from the catwalk daily life.
masterclasses, courses and ways
to improve your skills
On-sale: 11 August 2020 On-sale: 8 september 2020 On-sale: 13 October 2020 On-sale: 10 November 2020 On-sale: 8 December 2020
Ad close: 8 July 2020 Ad close: 5 August 2020 Ad close: 9 September 2020 Ad close: 7 October 2020 Ad close: 4 November 2020You can also read
