Future Creating a Better 2018 - MWC Barcelona
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CONTENTS Mobile World Congress 2018 Creating a Better Future 1. Introduction 4 2. Results 6 3. Attendees 8 4. Conference 14 5. Exhibition 20 6. MWC Programmes 24 7. Event Highlights 26 8. Press Highlights 28 9. Sponsors and Partners 30 3
INTRODUCTION Widely considered the mobile industry’s “must-attend” annual event, the GSMA Mobile World Congress attracts executives from the world’s most influential mobile operators, device makers, infrastructure providers, software companies, internet companies and organisations across a wide range of vertical industry sectors, as well as government delegations from across the globe. Mobile World Congress includes an industry-leading conference with C-level speakers from around the world; an exhibition showcasing innovative mobile technologies, products and services; a government and ministerial programme; partner events and programmes; free seminars and many other activities. With more than 5 billion subscribers, mobile now connects over two-thirds of the world’s population. It is fuelling innovation, revolutionising industries and spurring exciting new opportunities, across developed and developing markets. Underscoring our industry’s commitment to the United Nations Sustainable Development Goals, mobile is providing lifelines to hope, reducing inequalities, preserving our world’s resources and changing lives. Throughout the conference, across the exhibition, and in the many partner programmes, events and meetings held over four days, Mobile World Congress 2018 clearly demonstrated how mobile is creating a better future – today. 5
RESULTS More than 107,000 More than attendees from 205 countries/territories Truly international event for companies 11,600 conference attendees looking for a global business outreach World-class thought leaders delivering visionary keynotes and panel discussions exhibitors 2,400 & sponsors Bringing together the full mobile and technology ecosystem in one place 3,500 international media and Industry analysts 7,700 CEOs Providing international The place to meet the most coverage to all regions senior level decision makers across the globe More than 20,700 Over 1M attendees at 4YFN meetings Bringing start-ups and investors together to The event where inspire, develop, and launch business is done new innovations 7
ATTENDEES Global Influence from Key Decision Makers Mobile World Congress continues to offer thought-provoking content and foster world-class networking opportunities for senior-level attendees. Senior management (Director-level and higher) attendance was 59%, slightly higher to the percentage of senior management attendees in 2017. In 2018 more than 7,700 CEOs attended Mobile World Congress, an increase of nearly 2,000 from last year. The quality of attendees continues to maintain excellent levels year over year: Category Attendance 2018 Attendance 2017 Attendance 2016 Total Attendees 107,710 108,533 101,913 Total Senior-Level Attendees 59% 58% 57% Total Senior-Level Conference Attendees 78% 74% 76% Total Countries/Territories Represented 205 208 204 Female Representation 24% 23% 21% All Attendees by Job Function Job Function 2018 2017 2016 C-Level/Owner 16% 14% 19% Vice President 9% 10% 9% Director 33% 33% 29% Attorney/Counsel 1%
ATTENDEES A Diverse Industry Event Led by Mobile Operators In 2018, we continued to attract new attendees to Mobile World Congress including professionals from vertical industries, consumer brands and developers, while maintaining the core commitment of the mobile network operator (MNO) community. More than 7,000 attendees (9%) from the operator community participated at Mobile World Congress, representing a consistent year-over-year number of attendees from MNOs. Industries showing increases in attendees include App and Software Development Vendors, Consultancies and Broadcast, Media and Entertainment. New entries into the top industries include Manufacturing and Automotive. In addition, 2018 marked a continued strength in participation of emerging industries. Identified in the table as ‘Other,’ industries such as Virtual Reality/Augmented Reality, Fast Moving Consumer Goods, Healthcare/Bio-Tech, do not individually rank high, but collectively show the continuing diversification of the mobile ecosystem. All Attendees by Company Type Main Company Activity 2018 2017 2016 Mobile, Fixed, and Virtual Network Operator Device, Wireless Components & IT/Hardware App and Software Development Vendor Consultancies Finance/Banking/Venture Capital Government/Regulatory/Association Broadcast/Media/Entertainment Mobile Content Provider Systems Integrator IOT/M2M Retail/E-Commerce Cybersecurity/Controls/Data Security Cloud Services Other Industries 10
ATTENDEES Attendees Ready to Experience Everything Mobile Attendees at Mobile World Congress indicated interest in a variety of topics, most looking at the future of the mobile industry. Attendees were asked to select their top three areas of interest. Leading topics of interest included forward- looking topics such as App/Mobile Services, IoT, Network Technology, Innovation, Big Data/Analytics. All Attendees by Company Type App / Mobile Services Artificial Intelligence Automotive / Transport 11% 6% 3% IoT Cloud Services Device Software 11% 5% 3% Network Technology Marketing /Advertising Media /Content /Entertainment 7% 4% 3% Innovation Enterprise & Business IT Network Software 7% 4% 2% Big Data / Analytics Smart Cities Security / Digital Identity / Authentication 6% 3% 2% Device Hardware 6% 11
ATTENDEES More Than 200 Countries and Territories Represented The geographical breakdown of attendees remains relatively constant year over year. Mobile World Congress continues to attract a global audience with 205 countries and territories represented in 2018. Once again, Europe is the most represented region with 65% of attendees, Asia Pacific continues to be the second-largest region, followed by North America. All Attendees by region North America Europe 10% 65% Middle East Asia 7% Pacific Africa 14% 1% Americas 3% 2018 North America Europe 11% 65% Middle East Asia 5% Pacific Africa 14% 2% Americas 3% 2017 North America Europe 12% 65% Middle East Asia 4% Pacific Africa 15% 2% Americas 3% 2016 12
ATTENDEES Top 10 Countries The top 10 countries (or 12, given the similarity at the 8th position) represented at Mobile World Congress continue to remain constant year over year. In 2017 the top countries remain the same as the previous year. Overall, four of the six geographic regions continue to be represented in the top 10 countries. Attendance from Spain was again positively impacted by the continued success of 4YFN and additional local appeal. Attendees Top 10 Countries Countries 2018 2017 2016 Spain 32% 31% 29% United States 9% 10% 11% United Kingdom 8% 8% 9% China 5% 5% 5% Germany 4% 5% 5% France 4% 5% 5% South Korea 3% 3% 3% Israel 2% 2% 2% Italy 2% 2% 2% Japan 2% 2% 2% Russia 2% 2% 2% Sweden 2% 2% 2% A commitment to increasing rates of female participation Women accounted for 24% of all attendees at Mobile World Congress 2018, up from 21% in 2016. Mobile World Congress is working to 24% 23% 21% align with the United Nations Sustainable Development Goals (SDGs), including Goal 5: Achieving Gender Equality and Empowering Women, through programmes such as Women4Tech, which focuses on successfully addressing and reducing the gender gap in the mobile industry. 2018 2017 2016 13
CONFErENCE
CONFERENCE An unparalleled roster of speakers shared their views on the future of the mobile industry: 350 speakers - over 10 keynote sessions and 42 track sessions - including the following outstanding keynote speakers: Ran Krauss Jeremy Fox Sunil Bharti Mittal CEO and Co-Founder CEO/Chairmain Founder and Chairman/Chairman Airobotics Atrium TV/DRG Bharti Enterprises/GSMA Gavin Patterson Shang Bing Jeff Zucker CEO Chairman President BT Group China Mobile CNN Worldwide Börje Ekholm, Andrus Ansip Sue Siegel President and CEO Vice President of the Commission and Chief Innovation Office, GE and CEO, Ericsson Commissioner for Digital Single Market Business Innovations European Commission GE Brigitte Baumann Mats Granryd Cher Wang Founder and Chief Investment Officer Director General Chairwoman Go Beyond Early Stage Investing GSMA HTC Brian Behlendorf Christopher Young Fernando Alonso Executive Director CEO McLaren Formula 1 Driver and Double Hyperledger McAfee Formula 1 World Champion Zak Brown Limor Schweitzer Kazuhiro Yoshizawa Executive Director Founder and CEO President and CEO McLaren Technology Group MOV.AI NTT DOCOMO, Inc. Oren Jacob Hiroshi Mikitani Jim Whitehurst Founder and CEO Founder, CEO and Chairman President and CEO Pullstring Rakuten, Inc. Red Hat Lisa Wang Rajeev Misra Rocío Tomé Founder and CEO CEO Member and Representative, Women’s SheWorx SoftBank Vision Fund Association for the Digital Agenda Government of Spain 15
CONFERENCE Marcelo Claure Glenn Lurie Julie Woods-Moss CEO CEO President Sprint Synchronoss Tata Communications José María Álvarez-Pallete López Sigve Brekke Berit Svendsen Chairman and CEO, President and CEO CEO Telefónica Telenor Group Telenor Norway Marie Ehrling Georg Polzer Kathy Calvin Chair of the Board Chairman & Co-Founder President and CEO Telia Company Teralytics United Nations Foundation Ajit Pai Vittorio Colao Dr. Jim Yong Kim Chairman Chief Executive President United States Federal Vodafone Group World Bank Communications Commission Enrica Porcari Susana Balbo Chief Information Officer and Chair of Congresswoman & Chair the Emergency Telecommunications W20 Group Argentina Cluster World Food Programme 16
CONFERENCE Continued Success in Attracting Senior-Level Attendees Consistent with previous years, conference attendees tend to be more senior (78% Director-Level and above) than overall Mobile World Congress attendees (59% Director-Level and above). We saw a continuing trend of strong senior-level participation in the conference, with nine straight years of more than 70% senior-level participation. Job Function 2018 2017 2016 C-Level/Owner 27% 23% 31% Vice President 14% 14% 14% Director 36% 36% 30% Attorney/Counsel 1% 1% 1% Sub-Total C-Level / Board / VP / Director 78% 78% 76% Manager 12% 14% 12% Consultant 3% 3% 3% Other 7% 9% 9% M 17
CONFERENCE Conference Attendees Diversifying and Growing As with Mobile World Congress attendees overall, the geographical profile of conference attendees was consistent with the 2017 profile. The top 10 countries for conference attendees were the Spain, United States, United Kingdom, China, Japan, South Korea, Germany, France, Turkey, Russia. Conference Attendees by North Europe region America 16% 43% Middle East Asia 13% Pacific Africa 18% 4% Americas 6% 2018 North America Europe 17% 45% Middle East Asia 9% Pacific Africa 19% 6% Americas 5% 2017 North America Europe 19% 46% Middle East Asia 8% Pacific Africa 17% 5% Americas 5% 2016 18
CONFERENCE Thought Leadership for a Diverse Audience The mobile industry, led by the operator community, gathered to exchange ideas and thought leadership through its participation in the conference programme (23% of conference attendees were from operators). Conference attendees highlighted the diversification of the industry with continued growth represented in adjacent industries. Industries with 2% or less of total conference attendees (shown in the chart as ‘Other Industries’) include Automotive/Transportation, Cloud Services, Cybersecurity, Healthcare/Biotechnology, and Retail/E-Commerce. Main Company Activity 2018 2017 2016 Mobile, Fixed, and Virtual Network Operator Government/Regulatory/Association App and Software Development Vendor Consultancy Broadcast/Media/Entertainment Finance/Banking/Venture Capital Network Infrastructure Vendor Device, Wireless Component, and IT/ Hardware Manufacturer IoT/M2M Systems Integrator Other Industries 19
EXHIBITION
EXHIBITION A Worldwide Exhibition Mobile World Congress exhibitors came from 73 countries. Europe remains the largest region, providing 44% of exhibitors, with North America and Asia rounding out the top three regions, in line with the geographic profile of the attendee population. Europe North America Asia Pacific 2018 2017 2018 2017 2018 2017 44% 45% 26% 24% 24% 23% Middle East Americas Africa 2018 2017 2018 2017 2018 2017 4% 6% 1% 1% 1% 1% Job Function 2018 2017 2016 Europe 44% 45% 48% North America 26% 24% 24% Asia Pacific 24% 23% 22% Middle East 4% 6% 4% Americas 1% 1% 1% Africa 1% 1% 1% 21
EXHIBITION Exhibitors Represent a Wide Spectrum of the Mobile Ecosystem Companies and organisations exhibiting in 2018 represented all facets of the industry. The top 100 exhibitors utilised over 40,000 net square meters of space. • ACCIÓ • Information Technology Association • Qualcomm Technologies, Inc • Amdocs Management Limited - Jordan (Intaj) • Rohde & Schwarz • ARM Limited • Innovation Norway • Samsung Electronics Co Ltd • AT&T • Intel Corporation (IM Division) • Belgium-Belgica • InterDigital Europe, Ltd. • Samsung Semiconductor, Inc • BMW AG • Israel Export Institute & • SAP SE • Business France International Cooperation Institute • Saudi Telecom Company (STC) • Canonical Group Ltd. • Istanbul Chamber of Commerce • SEAT, S.A. • China Mobile Limited • Italtel SPA • SHEN ZHEN D-LIGHT • Cisco Systems, Inc • Korea Information & TECHNOLOGY CORP.,Ltd • Citrix Systems,Inc. Communication Technology • SHENZHEN E&L Industry Association (KICTA) COMMUNICATIONS CO., LTD • CM Groep BV • Korea Trade-Investment Promotion • Shenzhen Huiding Technology • Cobham Wireless Agency (KOTRA) Co., Ltd • CrucialTec Co., Ltd. • KT Corporation • Sierra wireless SA • Daimler AG • Lenovo • SimilarWeb • DarkMatter LLC • LG Electronics Inc • SK Telecom Co., Ltd. • Deutsche Telekom AG • MasterCard • Sony Mobile Communications Inc. • DIMOCO Europe GmbH • Mavenir • SOTI Inc • Doro AB • MediaTek Inc. • STMicroelectronics International NV • Enterprise Ireland • Microsoft • Sunhill Technologies • Enterprise Summit B.V. • Ministerio de Energía, Turismo y • Synchronoss Technologies, Inc. • Ford-Werke GmbH Agenda Digital • TCT Mobile Europe SAS • GENBAND US LLC • Mobile World Capital • Tech Data Europe GmbH • Giesecke & Devrient GmbH • NEC Corporation • Telefónica S.A. • Gionee Communication Equipment • Netcracker Technology Co. Ltd. ShenZhen • Telit Communications PLC. • Nokia Solutions and Networks • TP-LINK Deutschland GmbH • Golla Oy Spain, S.L.. • Great Britain Pavilion/Trade Fair Ltd • Verizon Wireless • NRW.International GmbH • Vestel • GUANGDONG OPPO MOBILE • NTT DOCOMO, INC. TELECOMMUNICATIONS CORP., • Viettel Group • NUBIA TECHNOLOGY CO.,LTD • VMware LTD. • NXP Semiconductors Netherlands • Vodafone España, S.A.U. • HCL Great Britain Ltd B.V. • Hewlett Packard Enterprise • Western Digital • Oberthur Technologies • HISENSE INTERNATIONAL(HK) CO., • WIKO Global SAS • ONEm Communications Ltd LIMITED • Wipro Technologies • Ooredoo Group LLC. • HTC Corporation • Wulff Entre Ltd • Oracle Corporation UK Limited • Huawei Technologies Co Ltd • YAP Company • Orange • IBM • ZTE Corporation • Qingdao haier telecom Co.,Ltd • Infineon Technologies AG *Top exhibitors by square meters purchased, listed alphabetically 22
World's Largest Carbon Neutral Tradeshow Mobile World Congress was re-certified in July 2017 as carbon neutral by BSI (British Standards Institute), verifying that the GSMA successfully completed the certification process under the PAS 2060 international standard and that Mobile World Congress had achieved carbon neutrality. For 2018, the GSMA focused on further reducing the environmental impact and carbon footprint of the event, offsetting any outstanding emissions as necessary. The GSMA is continuing to pursue certification of its offices and events, including Mobile World Congress, for 2018.
MWC PROGRAMMES The 2018 edition of Mobile World Congress featured one-of-a-kind events, seminars, and experiences designed to help educate and excite attendees. These programmes are developed and presented by some of the top organisations in the mobile ecosystem. 4YFN Women4Tech As always, 4YFN put the focus on the future of innovation, giving start-ups the opportunity to bring Over four days, the Women4Tech programme their ideas to the global stage. More than 20,000 championed gender equality, demonstrating how attendees visited this cutting-edge programme at diversity can impact success in mobile and the Fira Montjuic, which brought together start-ups, broader tech industry. This year’s programme investors, corporations and public institutions to included speed coaching, networking events, discover, network, create and launch new ventures workshops, a Mobile World Live TV panel and together. specialised MWC Tours, as well as several activities at 4YFN. The programme culminated at the Women4Tech Summit and the Women4Tech GLOMO Awards. YoMo Global Mobile Awards (GlOMOs) YoMo: The Youth Mobile Festival in its second year The annual Global Mobile Awards (GLOMOs) again welcomed more than 14,000 students, educators recognised companies and individuals for their and industry professionals from across Catalonia and outstanding achievements in mobile innovation. the rest of Spain. Held at La Farga L’Hospitalet, this Across eight categories, winners were honoured for educational event taught kids about the latest in everything from best content and devices to mobile science, technology, engineering, design/art and innovations for health and education, commerce, and math (STEAM), encouraging them to pursue careers social good. The GSMA congratulates all the winners in mobile and the broader tech industry. YoMo is an of the 2018 GLOMOs, which were announced during a event of Mobile World Congress, held in series of ceremonies and live TV presentations on collaboration with Mobile World Capital. Mobile World Live TV throughout the week. 24
MWC PROGRAMMES MWC Tours MWC Tours provided attendees with an opportunity Partner Programmes to focus their time on topics of interest and gain We collaborated with 34 mobile visionaries as they new insights and connections. Guided by dynamic explored how advancements in technology impacts industry experts, attendees were led through the the ever-changing landscape of mobile. Partner mobile ecosystem while being introduced to Events, Power Hour Sessions, and Technology exhibitors and networking with fellow attendees. Training centred around a variety of themes from Eight topic tours took place in 2018 including 5G & 5G, The Future Service Provider, Content & Media, NFV, Emerging Tech, Enterprise, IoT, IoT Security, Sports & Entertainment, Networks and Technology Mobile Advertising & Apps, Retail & Digital in Society. Commerce and Sustainable Smart Cities. Ministerial Programme GSMA Seminars The Ministerial Programme offers a unique forum for At Mobile World Congress, the GSMA hosted a ministers, regulators, international organisations and range of seminars designed to provide insights and CEOs from around the world to discuss key updates on key GSMA industry programmes and developments and policy trends in the mobile advocacy initiatives. Held across all four days of the sector. The 2018 Ministerial Programme hosted show, GSMA seminars focused on topics such as 5G delegations from 181 countries and international and Future Networks, Identity and Mobile Connect, organisations, including 71 ministers and 85 the Internet of Things (IoT) and Mobile for regulatory authority heads, with total attendance Development, among others. exceeding 2,000 delegates. 25
2018 EVENT HIGHLIGHTS #CaseForChange The Case For Change travelled over 130,000 km around the world to capture the most impactful Mobile World Scholar stories of how mobile is transforming lives. The Case landed in Barcelona at the GSMA Innovation City, For 2018, GSMA introduced the Mobile World giving visitors the opportunity to join the journey Scholar Challenge, which highlights new and through 360 degree video and watch all of the impactful ideas from the academic and research stories so far. Delegates also enjoyed the communities across the globe. GSMA awarded five #BetterFuture Dome – an immersive 360 video Gold Prizes and three Silver Prizes which consisted experience, where users stepped into the world of of cash prizes and the title of Mobile World Scholar. two Case For Change stories – uncovering the impact All five Gold Prize winners attended Mobile World of mobile for Syrian refugees in Jordan and the life- Congress 2018 as guests of GSMA. changing power of digital identity in Pakistan. NEXTech NEXTech Hall 8.0 showcased the cutting-edge SdGs in Action innovations that are disrupting today’s mobile landscape. Forward-thinking companies As part of the mobile industry’s continuing demonstrated a wide array of technologies including commitment to achieving the UN SDGs, the ‘SDGs in drones, virtual reality/augmented reality, robotics, Action’ app raised awareness about the Goals, gave cognitive computing, artificial intelligence, graphene the latest news and updates on progress towards the and more. SDGs, and allowed users to take their own actions. 26
2018 EVENT HIGHLIGHTS Networking MWC offered an unparalleled networking experience for attendees. From tailor-made open-air Networking Gardens, to casual Networking Lounges Events, attendees had a variety of options and BMW Experience settings to meet and collaborate with professionals from every sector of the mobile industry. In The BWM Personal CoPilot Experience showcased a addition, MWC once again partnered with LinkedIn new dimension – and vision – of autonomous to provide qualified attendees with a three-month driving. Attendees had the opportunity to hail their free trial of LinkedIn Premium by connecting their own car via the BMW Personal CoPilot app and My MWC and LinkedIn accounts, making it easier to experienced autonomous driving as it picked them build relationships with the right people. up and took them where they wanted to go! South Village For 2018, a new South Village was constructed, providing a brand new entrance pavilion for attendees and quicker access into Mobile World Congress. In addition, the South Village offered daily entertainment, food and beverage options, and hospitality suites making it another great networking and engagement opportunity for attendees. 27
PrESS HIGHlIGHTS
PRESS HIGHLIGHTS 3,541 press/industry analysts attended Mobile World Congress, representing over 2,000 organisations from 86 countries and territories North America Europe 7% 70% Middle East 7% Asia Pacific Africa 12%
PRESS HIGHLIGHTS How 5G could change the world Highlights from MWC 2018 IoT connects users to shoes, canes, safety boxes and punch bags Morse code shoes send toe tapping Top 5 Trends From Mobile World texts at MWC 2018 Congress 2018 30
PRESS HIGHLIGHTS Fast 5G beckons, but still far off for MWC 2018 heralds the era of most mobile users 'intelligent connectivity' Mobile World Congress: Future of More than just smartphones: 5 smart devices in focus emerging technologies from MWC 2018 Mobile World Congress: 10 best tech innovations, from drone taxi made in China to new 5G tricks 31
SPONSOrS & PArTNErS
SPONSORS & PARTNERS EVENT SPONSOrS 33
SPONSORS & PARTNERS C 67/M 54 J 34
SPONSORS & PARTNERS PArTNErS PARTNER EVENTS TECHNOLOGY TRAINING PARTNER 35
SPONSORS & PARTNERS 4YFN PARTNERS GOLD PARTNER HOST PARTNER SILVER PARTNERS OFFICIAL ACADEMIC PARTNER WOMEN4TECH SUPPORTING PARTNER EVENT PARTNERS 36
SPONSORS & PARTNERS MWC TOURS & ExPERIENCES GSMA EVENT SuPPOrTErS MEdIA, rESEArCH & ASSOCIATION PArTNErS GLOBAL MEDIA PARTNERS OFFICIAL MEDIA PARTNERS 37
SPONSORS & PARTNERS SUPPORTING PARTNERS media i t forall i 38
SPONSORS & PARTNERS Telecom Drive Telecoms. Communications. Innovations TELECOM RESELLER WOMEN4TECH PARTNERS 39
SEE YOU NEXT YEAR AT www.mobileworldcongress.com GSMA and Mobile World Congress logos are property of the GSM Association. All other trademarks and logo marks are the property of their respective owners. In an effort to minimise the environmental impact of our events, the GSMA has created the MWC Green Initiatives programme to promote reduced material usage and waste at Mobile World Congress. This item is delivered digitally to reduce our production of printed materials.
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