FURNITURE INTERIOR - FINTEX Addis Expo
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ETHIOPIA There are tangible indicators that reveal the future development of Ethiopia is becoming brighter. Forecast of real GDP growth stands at 8.5% in 2018 (IMF 2018); According to forecasts by the British Economist Intelligence Unit (EIU), the country will score real GDP growth between 7.8 and 10.0 percent the largest economy in for 2019 to 2023. This is a success, since on average only half of this figure is likely to be achieved in east and central Africa. sub-Saharan Africa, and Ethiopia is the undisputed leader in East Africa anyway. The service sector is developing at least as well as industry, benefiting from the demand of a population of over 100 million, Ethiopia is the fastest growing economy in Africa which has been almost completely undersupplied, and the 4th in the world (according to IMF 2018 and from prospering tourism. report), besides being one of the few real investment destinations in Africa. The country had an average The capital city, Addis Ababa, is the third diplomatic of 10.3% GDP growth from 2004 – 2015 (World city in the world being a seat for United Nations Bank). Economic Commission of Africa (UNECA) with its 20+ agencies, African Union, Pan African Chamber Commerce and Industries (PACCI), 120+ diplomatic missions, various inter-governmental organizations and many other international companies’ regional offices. Furniture & Interior Expo 2019 @ Millennnium Hall, From May 2-4, 2019
ABOUT FINTEX FINTEX is Ethiopia’s premier furniture and interior and construction finishing materials expo that includes the traditional, modern and innovative approach in Furniture and Interior field. The expo is expected to attract top-notch innovators, manufacturers, traders, interior designers, finishing material suppliers, potential investors and many other stakeholders under one roof he to play a fundamental role for the development of the market, in the hear of east Africa; Addis Ababa, the most vibrant market place and strategic hub of the region market. Ethiopia’s radical development progress enjoys a massive real estate and construction sector. Besides, expansion urbanization has witnessed the launch of numerous commercial, residential, conference & tourism projects, thus creating a huge demand for furniture, interior & finishing input, technology and solutions. Thus, the expo is anticipated to become a major platform to introducing environmental friendly; latest technologies, high quality creative products, innovative ideas and lifestyle design solutions in the furniture, interior and finishing value chain. “FINTEX” adding new pulse to the furniture and interior business segments with practical solutions to meet the ever-increasing demand being placed on manufacturers and suppliers as it will create a platform to open new horizons of business opportunities and possibilities to explore and deal with ideal customers in the vast domestic market during and after the expo days. In addition, the expo will feature dedicated one to one business matchmaking sessions, various conferences and discussion forums for stakeholders operating in the field to add value for the sectors development.
MARKET BACKGROUND ECONOMY • The fastest growing economy in Africa and 4th in the world (IMF 2018) • Forecast of real GDP growth is 8.5% in 2018 (IMF) • Forecast of real GDP growth between 7.8% and 10.0 % for 2019 to 2023 (EIU) • 10.3% GDP growth per year from 2005/06 - 2015/16 CONSTRUCTION (World Bank) SECTOR • Largest economy in East and Central Africa • Ethiopia aims to achieve middle income status by • Construction industry in Ethiopia accounts for half of all the nation’s 2025 economy industry. • The construction industry is growing 105+ at higher rate in major cities such as Addis Ababa. Million • Hotel and conference center (World Bank 2017) development showed a high pick in the recent decade that the demand 2nd for furniture, interior design, décor, finishing materials and related Largest technologies has increased. in Africa • Fast growing market in residential sector both in private and public developments has been documented. This led to 12th apartment housing life style in cities that POPULATION is paving way for furniture and interior Largest design technologies. in the world 2.4% Growth rate FURNITURE & INTERIOR EXPO 2019 @ MILLENNNIUM HALL, FROM MAY 2-4, 2019
WHY EXHIBIT AT FINTEX? FINTEX is expected to welcome over 125 leading local player and key international companies from the entire Furniture and Interior, and construction finishing industry spectrum are expected GENERATE With more than 5,000 + attendees to show their new products NEW at the show, meet new customers and innovation with 5,000+ BUSINESS and develop relationships with existing clients. Over the 3 days of specialized visitors expected to FINTEX to create direct contact with attend. Participating at the show professionals, dealers, distributors, will enable you: concerned government officials, association and NGO leaders, etc... STAY With nearly 100 exhibiting companies NETWORK FINTEX attendees are key players UP-TO-DATE showcasing the latest in furniture, WITH ranging from government officials to & COMPETITIVE use the opportunity to stay abreast INDUSTRY innovators, producers, dealers and of the industry’s latest trends and LEADERS & consumers apart from professionals advancements and keep ahead of POTENTIAL operating in the furniture and interior your competition in one of the fastest BUYERS business. growing medical destinations. INCREASE FINTEX is a truly comprehensive LAUNCH FINTEX will be the premium business YOUR furniture and interior expo, providing NEW platform in the country and a perfect PRESENCE IN your business with multiple PRODUCTS avenue for you to showcase your THE MARKET opportunities to reach new partners & SERVICES latest products and services to an and potential customers from across engaged audience that are looking the country. for new business opportunities F INCREASE FINTEX 2019 has very strong marketing INTEX well-designed matchmaking service BRAND campaigns which are accessible to will allow you to have a series of high quality EXPOSURE all stakeholders operating in the B2B, B2G & B2C matchmaking connect furniture, interior and furnishing you with potential business people such Field, which will attract the targeted as importers, wholesalers, retailers, distributors, visitors you want to see in the floor. professionals for optimum opportunities to An additional selection of exhibitor- get into a conversation within the industries exclusive commercial opportunities experts in order to build up long term business allows you to further increase your relationship with trustful and desired market level of visibility. and/or industries.
EXHIBITORS Profile Furniture • Household Furniture • Office Furniture • Garden furniture • Furniture fashion goods • Accent furniture • Handicrafts furniture • Built-in furniture • Kids furniture and accessories • Kitchen products • Doors • Living room, kitchen and bathroom accessories Interior • Interior Design Companies • Decorative Home Accessories; • Upholstery • Curtains • Home textile fabrics • Decorative Pot Plants, • Gift Products, • Leather Decoration • Metal Artwork • Glass Artwork and Mirrors • Wall Coverings and Wall Paper • Lighting products; • Ceramics, • Fireplaces, • Photography Tools, • Roofing art • Housewares • Extensive Collections of Decorative Accessories; • Beddings, Textile Arts, Bed Sheets, Linens, Embroideries, Textile Tableware, Textile Carpets, Bath Mats, Towels, Curtains, • Designer Items, Products & Services • Landscape products Furniture & Interior Expo 2019 @ Millennnium Hall, From May 2-4, 2019
Finishing Solutions • Modern Finishing Technologies and Tools • Natural Materials • Decorative Ceramics, Varnishes, • Interior and Exterior Paint Coatings, Plastering and Venetian • Gypsum Boards, Natural Stone Products, Designer Tiles, Fabric Panels, • Innovative Architectural makes/ producers/ manufacturers/ suppliers • Bathroom accessories
VISITORS Profile ADVANTAGES of attending FINTEX • Architects and Urban Planners • Discover the most advanced • Building Owners solutions in the furniture, home • Contractors décor and interior field • Concerned Government Officials • Network with reliable suppliers to conclude business deals on the • Facility Managers spot • Home Owners • Acknowledge professional • Hotel consultants architectural, interior and exterior design creativity ideas • Hotel Owners • Explore stylish, durable and cost • Household developers effective furniture and home décor • Interior Designers • Stimulate joint venture investments, International networking, • Landscape Architects Knowledge and technology • Leaders of Trade and Professional exchanges Associations • Save time in identifying the companies, which interest you in • Mall Owners advance • Non-Government Organizations • Expose yourself for new innovations • Procurement Managers on the art of manufacturing furniture and home decor with cost • Property & Real Estate Developers effective and efficient solutions • Traders Enhance the efficiency of your visit by planning meetings and negotiations in advance. Furniture FURNITURE & Interior & INTERIOR Expo EXPO 2019 2019 @ Millennnium @ MILLENNNIUM Hall, HALL, From FROM MAYMay 2-4, 2-4, 2019 2019
MARKETING Campaign F INTEX has an integrated and Print Media Advertisement well organized promotional (Newspaper and Magazines) campaign to enable both local and international exhibitors Electric Media Advertisement to get maximum exposure for their (Prime time Radio, TV brands. The campaign is designed commercials & sponsorships) to attract targeted visitors and will be accompanied by post show Outdoor Campaign coverage. (Wall Branding, Billboard, Street Banner, Signage’s & Poster) Online Campaign (E-Newsletter, website & Advertisements on Trade Portal) Tele Marketing (SMS & Call Center Invitation) Social Media Promotion (Facebook, Twitter, LinkedIn, etc…) Public Relation & Communiction (Press releases, Press Conference & News releases) VIP Campaign (Personalized invitation cards) Promotion on International and Regional Show Visits
FINTEX will take place at the most prestigious venue Millennium Hall. The luxurious Millennium Hall is accredited as the top comprehensive exhibition and conference venue in Addis Ababa, Ethiopia; which is fully-equipped with all facilities including first class conference halls, modern and state-of-the-art sound and light effect technologies, huge car parking, central air-conditioning, free Wi-Fi and dedicated food and beverage outlets. It is also located in the most prominent areas in Ethiopia; next to several 5-star hotels and only minutes away from Addis Ababa International Airport. Millennium Hall attracts visitors and exhibitors from all over the world.
ORGANIZERS FINTEX is organized by collaboration of Prana events and Shakcrux trade & event management Plc. expo Prana events - SHAK_CRUX Creating Platforms! Prana events is a full-service expo management, SHAK_CRUX is an energetic full service R marketing and consulting firm based in Addis marketing and event management Ababa, Ethiopia. The company is established R I O company offering a wide range of know- with an aim to support the expo industry with TE how and experience. The company Knowledge, technology and solutions. IN follows a strict strategy built on a total commitment to client satisfaction and R E Under the strong leadership of the founder is unswervingly dedicated to personal TU and Managing Director - Mr. Nebeyu Lemma, I service. N who has a decade of expertise in managing F U R international trade fairs and conferences, the company is staffed with young, hardworking SHAK-CRUX is being led and managed by a team of high caliber and experienced and creative professionals that have high value professionals who passionately believe and talent for their appointed position. that every business is unique, organic and requires continual development. To The team works round the clock, with synergy create such sort of businesses, it requires to push all areas of expo management to new well trained exceptional team with frontiers through executing projects with high experience, skill and special knowledge. standard that leverage industrial development. Our wide experienced and committed As Ethiopia is on the lead as the fastest growing expertise has lead by the Founder and economy in Africa, Prana Expos is committed General Manager Aklile Belete. to stand at the forefront in the area of trade fair and exhibitions by delivering world class shows. Prana Events Shak_Crux Bole Medhaniyalem Lucky Building 5th Floor Bole Medhaniyalem, P.O.Box: 17500; Addis Ababa, Ethiopia Selam City Mall 4th Floor Tel.: +251 116 184 365 / +251 116 621 202 Mob.: +251 922 343 232 Mob.: +251 929 308 364 / 65 / 66 Email: aklile_belete@hotmail.com Email: isales@pranaevents.net www.pranaevents.net
Tel.: +251 116 184365 / +251 116 621202 Mob.: +251-922 34 3232 / +251 929 308365 Email: fintexaddis@gmail.com / info@fintexaddis.com www.fintexaddis.com MAC Design +251 911 124 607 / +251 944 116 984; Facebook@Mac Graphics Design
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