For women who lead with style and substance - Hearst
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For women who lead with style and substance
PHOTOGRAPHY AGATA POSPIESZYNSKA, STYLING CHARLIE HARRINGTON,
MODELS HEATHER KEMESKY, MÉLODIE VASELAIRE & DEMI DE VRIES
NICE
TO MEET
YOU
Harper's Bazaar distinguishes itself by offering
intelligent insight into style, beauty, career and culture
for the modern woman.
Having fun with fashion and treating craftsmen as heroes,
Harper’s Bazaar entertains, informs and inspires readers
online, at events and in every issue.
We take pride in our iconic, artistic heritage while
continuously reinventing ourselves to reflect
changing culture.
PHOTOGRAPHY JOUKE BOS,
STYLING ROEL SCHAGEN, MODEL SAANA MIRZAIE
ABOUT
OUR
AUDIENCE
Harper’s Bazaar speaks to ambitious women that want to live
up to their full potential and look amazing while doing so.
She could be in her 30’s, 40’s or 50’s but she oozes a sense
of agelessness and timelessness. Mixing high fashion and
undiscovered new brands is essential to her style; she is
elegant and original.
She won’t limit herself to boundaries, is influential to the
people she connects with and has the purchasing power to
celebrate important life moments with luxury products.
Our audience looks to Harper’s Bazaar as her most
trustworthy source of carefully curated content.
Source: Motivaction research
PHOTOGRAPHY TIM VERHALLEN,
STYLING TRICJA STYLING, MODEL INE NEEFS
WORK
Our audience is successful,
confident and driven. A well-
educated entrepreneur or COMMITTED
working in a leading role, Social improvement is at the top
resulting in an above average of her list, she even prefers to
income. work for an organization that is
committed to a more sustainable
INTERESTS future.
Loves style, beauty, interior,
art and traveling for work or SPENDINGS
pleasure. Also interested in Wants to know the story behind
personal development and career a product or brand and loves
related topics. to spoil herself with beautiful
things that tell the story about her
AUTHORITY personality.
Enjoys a full and interesting Source: Motivaction research
social life and is seen as an
authority by the people she is
surrounded with.
FACTS
&
FIGURES
PHOTOGRAPHY TIM VERHALLEN,
STYLING TRICJA STYLING, MODEL LYNN PALM
PRINT EVENTS
CIRCULATION Harper’s Bazaar at work Summit,
JAAR
September 2019 € 6,99
Jewellery Night, Women of the Year
Iconen
feest
Monic Hendrickx
and made to measure events
Alek Wek
Christy Turlington
Inès de la Fressange
Céline Dion
Marry de Gaay Fortman
Kate Moss
Alicia Keys
Carine Roitfeld
Kristina De Coninck
DIGITAL SOCIAL MEDIA
Tilda Swinton
Cindy Sherman
BUSINESS
April/Mei 2020 € 6,99
Leonardo di Caprio
Brad Pitt
en vele NEGIN
anderen... MIRSALEHI
over haar miljoenen-
MODE investering
101 ZOMERSE
ITEMS
waarin je de leiding pakt
Carrière MENTOR & PUPIL BEAUTY
Eyeliner,
Zo verzamel je designklassiekers
je beste vriend
EXTRA VEEL MODE dit seizoen
OP REIS
KOPENHAGEN
volgens juwelenfamilie
Lynggaard
Team
Up DE KRACHT VAN SAMENWERKEN
14 creatieve duo’s van dit moment
Oktober/November 2020
KUNST &
INTERIEUR
met Bastiaan Woudt,
Jasper Krabbé en
Kat Klerks
Harpersbazaar.com/nl
Frequency 6x a year 400.000 UV's a month
Editions 25.000 1.000.000 PV's a month
Size minimum of 164 pages 20.000 newsletter subscribers
Recently launched: Instagram 47.000 followers
Harper’s Bazaar Weekly (newsletter), Facebook 31.500 fans
Powercast podcast and Masterclass Recently launched:
(e-learning courses) LinkedIn and IGTV interviews hosted
To launch in 2021: video tutorials by editor in chief Miluska van ‘t Lam
Source: Google Analytics
Theme for 2021:
GROWTH
After a year in which we were challenged to reset and rethink,
Harper’s Bazaar will embrace growth as the overall theme for 2021.
Growth gives hope and perspective, it is a process of flourishing (inner)
strength. Growth is also strongly connected to nature, Mother Earth. The six
steps of a growth cycle will gradually unfold via our six print issues, online
and in our events. Like a six-panel known from the world of art, every print
issue will become a collectors items. When our readers start collecting the
first issue, they are truly looking forward to the next. Like with a Netflix
series you just can’t put away, constantly looking forward to the next episode.
A new approach in the world of magazines.
To strengthen the impact of our editorial content and commercial
partnerships we will continue building our 360° way of working.
Expanding our online presence with new initiatives, such as with an
exciting new take on video (think: tutorials that showcase timeless style
& beauty), IGTV, podcasts. And with our events, that celebrate substance
and style, creating a true connection and enormous (social) media buzz.
Each interaction with Harper’s Bazaar bringing our strong community of
ambitious creatives, leaders and entrepreneurs closer
to the best version of themselves.
I look forward to collaborate!
Miluska
Miluska van ’t Lam, editor in chief
PHOTOGRAPHY KIRSTEN VAN SANTEN
MAGAZINE
THE FASHION ISSUE - seeding
A fresh start, making new plans, investing in new horizons,
starting at the roots.
Key words education, innovation, visionaries, the sky is the limit
Publication date February 16
Deadline January 12
THE BEAUTY ISSUE - germination
The next phase in growth is all about determination to grow,
surviving the challenges that inevitably come your way.
Key words coup de foudre, start-ups and scale-ups,
the best skincare for all ages
Publication date March 23
Deadline February 16
THE BUSINESS ISSUE - blossoming
Doubling, tripling, expanding in a big way,
this phase is all about blossoming, being lustworthy.
Key words energy, optimism, making finance so important
it becomes unimportant
Publication date May 25
Deadline April 20
PHOTOGRAPHY FLEUR BULT, STYLING ASTRID SCHILDERS,
MODELS DJURA SIEBENGA & VALENTINE BOUQUET
THE FASHION ISSUE - in full bloom
Paradise! Everything is growing and flowing.
Key words admiration, mature love, expecting, ornaments, barok
Publication date August 24
Deadline July 20
THE ART & INTERIOR ISSUE - harvesting
Harvesting your success, being satisfied,
enjoying life and the fruits of your labor.
Extra a free art print from a promising artist with this issue
Publication date September 21
Deadline August 17
THE DECEMBER ISSUE - sharing
We come full cycle and start sharing our wealth: the most beautiful gifts
and jewellery but also knowledge and philanthropy.
Extra our Women of the Year celebration issue
Publication date November 23
Deadline October 19
Since it is our mission to inspire our audience to dream big,
our own dream is to create a summer special themed ‘boost’.
PHOTOGRAPHY PETROVSKY & RAMONE,
STYLING ASTRID SCHILDERS, MODEL AKIIMA
ICONIC
FEATURES
STYLE TALKING POINTS
• Fab at every age •
Coverstory
• 24 hours in the life of… •In depth interviews
ART & DESIGN BEAUTY
• Wishlist (new!) •
Beautynews
• My home, my style • How? Expert interviews
• Art pages by Hélène
van der Ven FASHION
• Front of book
AT WORK • Fashion editorials
•
The craft
•Mentor and pupil ESCAPE
• Portraits of business-women • Travel story
• Lessons in finance • Travel notebook
•
The boss
PHOTOGRAPHY TIM VERHALLEN, STYLING TRICJA STYLING
MODELS LYNN PALM & LINDA SPIERINGS
ONLINE
With harpersbazaar.com/nl, a strong presence on
social media, the Harper’s Bazaar Weekly newsletter,
Powercast podcast series and online Masterclasses,
our digital presence is ever-growing and evolving.
WEBSITE
Indulge in the (affiliate) shoppings carefully curated by
our fashion and beauty editors to serve women of all ages, or get
inspired by our ‘Omdenkers’ feature. Launched in early corona days
but with a lasting importance since we believe resilience is a key asset
of all times. With our women of the week feature we celebrate women
that are making a difference in the world, focusing more and more
on business related topics in general.
Shopable content facts:
• 9x higher impact on purchase intention
• 47% increase in time spent looking at content
• 2x elongated engagement
PHOTOGRAPHY TIM VERHALLEN,
STYLING ASTRID SCHILDERS, MODEL ROMY SCHÖNBERGERSOCIAL MEDIA
Both our editor in chief Miluska van ’t Lam as Harper’s Bazaar are
engaged in daily interactions via Facebook, Instagram and LinkedIN.
New: IGTV interviews hosted by Miluska
WEEKLY
On top of our print magazine we also publish a weekly newsletter
with an editorial by Miluska and the latest news regarding
fashion, beauty, culture, travel, career and collaborations.
New: commercial opportunity to create a dedicated
Weekly for your product or brand
POWERCAST
In our Powercast podcast serie you get a chance to pick the brains of
inspiring people you normally wouldn’t get a chance to meet or speak.
Editor in chief Miluska van ’t Lam has honest conversations with
our guests about their personal successes, briliant failures and
the power of intuition.
MASTERCLASSES
Education has never been more important!
We created our Masterclasses in collaboration with
top-experts like Nanja Kolk, Marian Spier and Chetanya de Wit
to enjoy in your own time, space and pace.
PHOTOGRAPHY TIM VERHALLEN,
STYLING ROEL SCHAGEN, MODEL WAYNE BOOTHat work
SUMMIT
PHOTOGRAPHY FLOORTJE VAN ESSEN INGENHOUSZJEWELLERY
NIGHT
PHOTOGRAPHY ILSOO VAN DIJKWOMEN
OF THE YEAR
PHOTOGRAPHY KIRSTEN VAN SANTENLet’s make an
IMPACT
TOGETHER
PHOTOGRAPHY TIM VERHALLEN, STYLING TRICJA STYLING
MODELS LYNN PALM & LINDA SPIERINGSGET IN
TOUCH
TATIANA STRIEKWOLD
tatiana.striekwold@hearst.nl
Brand Manager Harper’s Bazaar
of
EMILIE ZANDHUIS
emilie.zandhuis@hearst.nl
Account Manager
PHOTOGRAPHY FLEUR BULT,
STYLING SIMONE SNIEKERS, MODEL ATHALIAFor women who lead with style and substance
PHOTOGRAPHY FLEUR BULT, STYLING ASTRID SCHILDERS,
MODELS DJURA SIEBENGA & VALENTINE BOUQUETYou can also read
