FOOD & BEVERAGE - Centdegrés
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FOOD & BEVERAGE.
3
When we’ve founded centdegres, our chase for
CREATIVE ACTIVISTS / FOOD & BEVERAGE
bold creativity was central, since then, our philosopHY
stands on three principles:
We are an international creative firm our discipline is
powered by more than 100 talented
people around the world.
EXCELLENCE.
Everyday, we concentrate all our efforts our drive is to make
on helping our clients win their battles,
maximize their impact and challenge
AN IMPACT.
the status quo through creativity. our belief is to
NEVER SETTLE
FOR LESS.
David Nitlich and Elie Papiernik,
founders and Creative Activists since 1988
5
CREATIVE ACTIVISTS / FOOD & BEVERAGE
We are a network adrid, Casabla
nca, Dubai, Bangko
k,
eneva, M
spanning 11 countries Paris, G
and 19 strategically i Minh Cit
y, Hong Kong,Tai
pei, Shenzhen,
located offices.
Ho Ch
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INNOVATIVE HUBS WHERE u,SINGA
ghai, Chengd
n
angzhou, Sha
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OUR DAZZLING TEAMS AI
i, MUMB
work together to w Delh
São paulo, Ne
,
, Seoul
Beijing
reach for the stars.
7
We have a deep expertise across
CREATIVE ACTIVISTS / FOOD & BEVERAGE
numerous industries and business
sectors:
WE PROVIDE DEEP
INSIGHT INTO YOUR beauty & fragrances
EVERY BUSINESS NEEDS, watches & jewelry
FROM BRAND DEFINITION fashion & accessories
housing & real estate
TO CREATIVE DEPLOYMENT, corporate & services
WE SHAPE YOUR BRAND'S culture & events
ENTIRE ECOSYSTEMS. food & beverages
hotels & restaurants
health & care
9
CREATIVE ACTIVISTS / FOOD & BEVERAGE
We always question
ourselves as a group
and try to go beyond we beliEve
the ordinary to SHAPE IN BOLD
a creative environment
that cannot be
creativity
experienced elsewhere.
We hunt down the best conditions for your projects in order
to create unique personalised design and make a new kind of
impact. Anything that will only achieve a partial result is
a waste of time.
We live by the certainty that there is no such thing as “hype”,
freedom and creativity are crucial aspects of our approach.
We have continuously created exceptional experiences,
brands, products and places reinforced by their company
ecosystem, not constrained by it.
11
CREATIVE ACTIVISTS / FOOD & BEVERAGE
we break down
geographic
borders
Our strong international ecosystem gives us a first-hand
expertise of local and foreign markets.
We collectively demonstrate a deep knowledge of the
global nature of a project. We provide all our clients with a
decentralized approach, where we take the best of each country
to efficiently cater to their needs.
Our approach relies on our diverse roots and broad expertise,
along with our ability to discuss, learn, upskill, influence,
facilitate, empower, unite and connect.
13
CREATIVE ACTIVISTS / FOOD & BEVERAGE
we ARE
HUMAN
POWERED
Because we simply care, we collectively share the ambition to
do better every day.
Behind the appellation centdegrés stands more than one
hundred talented and hardworking people.
Our success as a group is anchored in common values, qualities,
and work ethic.
Together, they have created a warm and grounded environment
with collaboration, inclusivity and creativity at its heart.
/ 01 /
PREMIUM
CREATIVE ACTIVISTS / FOOD & BEVERAGE 15
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CREATIVE ACTIVISTS / FOOD & BEVERAGE
CHACUN SES GOÛTS
GR
The logo has been given a modern edge while staying
NO A
true to its 1950’s charm, fun and appetizing images help
LA
consumers compose their dream pot and floor markers
10
remind visitors of each creative phase in-store.
0g
GO
UR
M
AN
GRANOLA GOURMAN D
D
10 0g
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CREATIVE ACTIVISTS / FOOD & BEVERAGE
SENOBLE
The (re) birth of “Senoble famille gourmande”,
a new high-end and chic brand, entirely
revisited by the agency.21
CREATIVE ACTIVISTS / FOOD & BEVERAGE
ROOFTOP 42
A contemporary setting inspired by the world’s biggest
cities offers an unobstructed view of lake Geneva.23
CREATIVE ACTIVISTS / FOOD & BEVERAGE
LEE COFFEE
When West meets East. Designing the new Fashionista’s hot
spot, harmoniously mixing local Vietnamese culture with Lee
Jeans’ global appeal : Lee Coffee Shop.CREATIVE ACTIVISTS / FOOD & BEVERAGE 25
27
CREATIVE ACTIVISTS / FOOD & BEVERAGE
MARTELL
Looking to develop its business in Asia even more, the brand
called centdegrés to help transform this premium brand into
a luxury one. The challenge was to build a strong style to
resemble the look of a luxury brand. Cognac has several criteria
that we call qualities, until now the products were identified
by qualities and not by the brand. There really wasn’t a brand
identity, centdegrés changed that by creating a logo englobing
all of the brand’s soul to reach a sense of cohesion within the
brand. Centdegrés also rethought and redid the image of the
bar in Cognac and all the retail identity for the Martell duty free
points and shops in China.29
CREATIVE ACTIVISTS / FOOD & BEVERAGE
GH.MUMM
The first job was the rethink the identity of the brand. The agency pursued a
simple idea. The fame of the brand came from the “cordon rouge” brut, the
flagship product of the champagne house. The agency took the symbol of the
red ribbon, present on the product and known throughout the world, to make
it the new institutional symbol of the brand, becoming the major element,
present on all the products and communications of the champagne house. From
there, it was able to structure the whole portfolio of G.H.Mumm, to reconsider
the logic of the range and to fix the role of each product and its personality.31
CREATIVE ACTIVISTS / FOOD & BEVERAGE
MAISON DE LA CHANTILLY
With its blue and aerial logo as well as packaging as pure and simple as a
childhood treat, centdegrés entirely revisited its visual identity. Evoking the
clouds in sky blue and white, the brand’s Parisian showroom is both modern and
delicious in an aerial and striking space.33
CREATIVE ACTIVISTS / FOOD & BEVERAGE
CHIVAS
Chivas, mythical English whisky brand, has entrusted
centdegrés with the care to reinvent its duty free retail.
The agency created a virtual bar concept, with a star
interactive barman, and a disrupting merchandising.MASS MARKET
/ 02 /
CREATIVE ACTIVISTS / FOOD & BEVERAGE 3537
BADOIT SUZE
CREATIVE ACTIVISTS / FOOD & BEVERAGE
Mineral water in a red bottle, an unprecedented dare! In 2004, This famous drink is made from an aromatic base using 50% wild roots. It is a
it is centdegrés that had the audacity to suggest this strong and subtle mix of infusion and gentian spirit enhanced by a carefull measured dosage
revolutionary colour to Badoit, which was bold enough to approve of it. of aromatic plant extracts, obtained by maceration. In addition to the traditional
aspect of its fabrication, Suze markets itself in a contemporary spirit by regularly
asking designers to create limited editions. Centdegrés organized the two
projects around the famous couturiers Sonia Rykiel and Paco Rabanne.39
IZNASSA CARACTERRE
CREATIVE ACTIVISTS / FOOD & BEVERAGE
Olive oil from the oriental region. All the symbolic power Olive oil by zniber group. A brand of character that claims its
of a region embodied by a meaningful naming and a Moroccan origin and invites consumers around the world to taste it.
modern and premium design.41
SARDINERIE SIDI ALI
CREATIVE ACTIVISTS / FOOD & BEVERAGE
Sardine premium by unimer group. Moroccan sardines Water for children by les eaux minerales d’oulmes. How to teach
staged in a pure design for the Swiss market. All the codes children to drink water in a cartoon style with attractive characters
of exceptional food are used to stand out from the classic for children and teenagers.
mass market consumption.43
OULMLES OULMLES FRUITEES
CREATIVE ACTIVISTS / FOOD & BEVERAGE
Premium Mineral water. Bring elegance and Aromatized RANGE BY LES EAUX. Fruity Drink with a
preciousness to all restaurant tables by taking sensation of sparkle for more freshness and well-being while
inspiration from Crystal decanters and using graphics respecting the values of a heritage brand.
derived from the codes of luxury.45
JAOUDA YOGURT EXTRALAIT
CREATIVE ACTIVISTS / FOOD & BEVERAGE
How to make a difference in a commonplace market by All the naturalness in a yogurt in a tender style that reminds all
using a very modern and refined illustration that leaves the sweetness and pleasure of the product.
place for the original white color of milk.47
CREATIVE ACTIVISTS / FOOD & BEVERAGE
PATATO CHIP SUMI CHIP
With a revisited packaging to encourage young consumers to Centdegres collaborate with #1 Group in snacking in Korea, NONG SHIM.
select Nongshim’s iconic products, the Potato chips now appear Centdegres redesigned the packaging of its premium chips SUMI Chip,
much more modern, with everything subtly more generous, after they built a new brand strategy. A pack relooking to premium that
dynamic, amplified and especially more delicious. would help the brand go international, with an emphasis on the local origin,
production and health benefits.49
CREATIVE ACTIVISTS / FOOD & BEVERAGE
NONGSHIM SHRIMP CHIPS
centdegrés has given a face lift to the unmissable shrimp
snacks of Nongshim, the king of Korean snacking. It looks
like the “same” packaging, but made-over: Stronger, more
textured, spicier and more modern. More desirable.EUROPE
PARIS GUANGZHOU
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TEL. +86 186 2003 0942
Shin Lim
s.lim@centdegres.fr Justine Wu
contact@centdegres.fr j.wu@centdegres.cn
MADRID SHENZHEN
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AMERICAS
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K11, ROOM 3302, 300 MIDDLE HUAIHAI ROAD TEL. +331 4472 5922
SHANGHAI, 200020 - CHINA
TEL. +8621 5386 9906 Hae-Shin Lim
s.lim@centdegres.fr
Emma Chateauneuf & Emma Wang Kakao Talk ID: haeshinlim
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TEL. +86150 4112 2021
Ting Shao
t.shao@centdegres.cnYou can also read
