FESTIVAL PARTICIPANT PACK - 1-31 AUGUST 2021 - AWS

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FESTIVAL PARTICIPANT PACK - 1-31 AUGUST 2021 - AWS
FESTIVAL PARTICIPANT PACK
       1-31 AUGUST 2021
FESTIVAL PARTICIPANT PACK - 1-31 AUGUST 2021 - AWS
Welcome to the cherry on the top of NZ’s culinary
                         events calendar, Visa Wellington On a Plate 2021

    About the festival                                                           About the Wellington Culinary Events Trust
    Visa Wellington On a Plate is New Zealand’s biggest annual culinary          The Wellington Culinary Events Trust (WCET) is an independent not-
    festival, attracting more thanan estimated 50,000 festival event goers       for-profit trust that brings you iconic events Visa WOAP, Beervana and
    in 2020, and dishing up hundreds of thousands of culinary moments            Highball. Established in 2014, Wellington is the only city in New Zea-
    for visitors from across the country and the world.                          land to have an organisation dedicated to promoting food and beverage
                                                                                 within its region.
    Now in it’s 13th year Visa WOAP has grown from 35 participants in
    2009, to over 300 in 2020, and contributing millions of dollars to the       Visa WOAP is made possible through the support of many committed
    Wellington economy.                                                          sponsors and partners and is brought to you by a small team dedicated
                                                                                 to both telling the Wellington food story, and developing and growing the
    For the whole month of August the Greater Wellington region is trans-        hospitality industry in our region.
    formed into a foodie’s paradise, with international chef collaborations,
    pop ups, culinary events, exclusive festival dishes, cocktails and burgers
    to warm up the winter months.

    We celebrate the best talent and produce the wildly famous Wellington
    region has to offer, all curated into one tasty programme served up to
    the hungry dining public.
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FESTIVAL PARTICIPANT PACK - 1-31 AUGUST 2021 - AWS
CHANGES FOR 2021                                                             CHANGES TO DINE WELLINGTON

    There are a number of changes to Visa Wellington On a              Over the past year, we have been reflecting on the Dine Wel-
    Plate this year that past participants should be aware of:         lington platform and where we want it to go. Consumers that
                                                                       participate in Dine really love it (and so do we!) but we feel
                      FESTIVAL STRUCTURE                               it is time for a change-up so that Dine can serve its purpose
                                                                       as a truly unique platform that celebrates Wellington. So this
     2021 will follow the same festival structure as in 2020, with     year we are asking you to use your Dine dish as a canvas to
     Dine running in the first half of the month, Burger in the sec-   tell your Wellington Story.                             p. 16
     ond half, and Cocktail and Events running throughout. How-
     ever, for the middle weekend (14 & 15 August), ALL platforms               REGIONAL FEES FOR EAT & DRINK
     will be running for one mega-VWOAP weekend!
                                                                       This year, we are introducing a lower fee for venues located
                          MOU CHANGES                                  outside Wellington Central. This is to encourage regional par-
                                                                       ticipation in the festival.
                                                                                                                               p. 19
     Each year we review the Memorandum of Understanding that
     you, and we, both agree to when you participate in VWOAP.                             COVID-19 POLICY
     There are changes to this agreement and we strongly recom-                                                                p. 22
     mend you read over this agreement when it becomes avail-
     able to view in the Visa WOAP portal on February 9.                     PRINTED PROGRAMME GUIDE IS BACK!
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FESTIVAL PARTICIPANT PACK - 1-31 AUGUST 2021 - AWS
2021 VISA WOAP FESTIVAL

    WEEK 1      WEEK 2            WEEK 3     WEEK 4

               FESTIVAL EVENTS
                  AUG 1 - 31

     DINE WELLINGTON      +        BURGER WELLINGTON
         AUG 1 - 15       14-15        AUG 14 - 31

             COCKTAIL WELLINGTON
                  AUG 1 - 31
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FESTIVAL PARTICIPANT PACK - 1-31 AUGUST 2021 - AWS
VISA WOAP BY THE NUMBERS – 2020
    Despite 2020 being a rollercoaster of a year with COVID-19 moving
                                                                                        98.5%                               16,000 eNews subscribers
    the festival to October, cancelling international chef collabs and com-               consumers will be
    pressed time frames, we were still able to achieve...                                 returning in 2021

      238,000 8,000                                                                                                                     110+
                                                                                                                                  PR stories including two Australia
                    website users                                                                                                   mentions and four TV spots

                                                                  Festival Event tickets sold
                        9/10
               consumers would recommend
                  Visa WOAP to others
                                                                                                                    64,000
                                                                                                                combined social media followers

                                           LOOK WHAT YOU’VE ACHIEVED!
                                           Since 2009: 500 restaurants have participated in Visa WOAP, we’ve hosted 60
                                           visiting national and international chefs, we’ve held 1,300 Festival Events and sold
5                                          more than 80,000 Festival Event tickets.
FESTIVAL PARTICIPANT PACK - 1-31 AUGUST 2021 - AWS
HOW TO PARTICIPATE IN VISA WELLY ON A PLATE?
    There are loads of ways to get involved, it’s all about finding which parts of the festival
    work best for your place.

                                                                                                                                          POP UPS,
                    EAT & DRINK                                                     FESTIVAL EVENTS
                                                                                                                      p. 10               THEMED VENUES
    Eat & Drink comprises of three platforms. You can choose to take
    part in one, two or all three offers:                                  More than just a meal, these are experiences         Transform your restaurant into a whole new
                                                                           never to be forgotten: show off Wellington’s         concept for the whole month or to match a
    DINE WELLINGTON p.16                                                   creative culinary spirit and showcase different      Dine, Burger, or Cocktail offering, or hold a one
    (Sunday 1 – Sunday 15 August)                                          and innovative ideas, venues, techniques, styles     off free entry, pay on consumption event where
    Use your plate as a canvas to showcase Wellington-ness on a plate!     and more.                                            consumers can just rock up on the day.
    Festival dishes and multi-course set menus that celebrate a Welling-
    ton Food Story, the best of Wellington produce and culinary talent.

    GARAGE PROJECT PRESENTS BURGER p.18
    WELLINGTON (Saturday 14 – Tuesday 31 August)
                                                                                         CHEF COLLABORATIONS
    The annual ‘battle of the buns’ for burger-obsessed locals. This
    burger feast challenges your perception of what’s between two buns     Due to the current COVID-19 situation around the world, we are not anticipating hosting any interna-
    with many matched with specially brewed beers from local brewery       tional Chef Collaborations this year. Instead, we encourage you to organise domestic Chef Collabora-
    Garage Project.                                                        tions which were very popular events in 2020.
                                                                           If you are already talking to someone, or thinking about hosting a chef collab, please let us know ASAP.
    COCKTAIL WELLINGTON p.18
    (Sunday 1 - Tuesday 31 August)                                         We’ll do our best to assist with accommodation requirements but can’t guarantee all chef collabs will
6   Wellington’s finest mixologists mesmerize with creative cocktails.     receive support due to limited to resources.
FESTIVAL PARTICIPANT PACK - 1-31 AUGUST 2021 - AWS
WHAT WE’RE LOOKING FOR FROM APPLICANTS

                                                                •   Creative and innovative ideas, visually impactful and high energy
                                                                •   Showcasing new products, technologies and techniques
    Festival Events, Festival Dishes, Burgers                   •   Interesting and/or spectacular locations
    and Cocktails will only be approved for                     •   Unique ingredients, emerging cuisines
    the inclusion of the 2021 Visa WOAP                         •   New Zealand firsts - some aspect that hasn’t been done before in
    programme if they contribute to the                             here or around the world!
    Festival objective ‘to tell the Wellington
    food story’; highlighting our producers,                    •   Challenging perceptions and senses
    produce and demonstrating the strength       WHAT WE WANT   •   Collaboration between suppliers, other non-foodie industries, culinary
    of our hospitality industry.                                    peers
                                                    TO SEE      •   Take risks – this is a chance to try something you wouldn’t normally do
    You’ll find mandatory criteria specific to                  •   High quality offerings
    each platform on the following pages.
                                                                •   An interpretation of the festival theme
    Please ensure you read all the guidelines,                  •   Each year we conduct a post event consumer survey from which we
    even if you’ve been part of the Festival                        frequently get asked to see more of:
    before as criteria changes year to year.                          • Work group activities (lunch time/low price point)
                                                                      • Child and family friendly/kids only events

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FESTIVAL PARTICIPANT PACK - 1-31 AUGUST 2021 - AWS
2021 THEME

     OUT
                                                            “One of these things is not like the other” - Sesame Street

                                                            Like all our themes, Out of Place can mean a million
                                                            different things and is open to interpretation. It can

       OF
                                                            mean an element of surprise, challenging experiences,
                                                            adventurousness and the exotic.

                                                            It can also mean out of this place - the cultural or
                                                            geographical influences on food, or how the soil, climate

    PLACE                                                   and geology affect our food - the terrior. It’s the misfits,
                                                            those that go against the grain. The alternative lifestyles,
                                                            the rebellious.

    WHY WE HAVE A THEME?
    Each year we choose a theme for Visa WOAP to tie the programme together, to communicate what’s im-
    portant, to provide inspiration for participants, to keep the programme dynamic and changing each year, and
    is also used as a basis for our marketing campaign.

    While it is not mandatory you use this theme (we will never turn away great event ideas), we encourage you to
    strongly consider it - consumers are increasingly interested in the theme and there are new Festival Awards
    given to best interpretation of the theme for Dine, Cocktail, Burger & Events.

    This is a great way for you to think outside of the box and present fresh ideas.

8   Please note there are specific theme requirements for Dine being introduced this year. Please see page 16.
FESTIVAL PARTICIPANT PACK - 1-31 AUGUST 2021 - AWS
2020 VISA WOAP FESTIVAL EVENTS

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FESTIVAL PARTICIPANT PACK - 1-31 AUGUST 2021 - AWS
FESTIVAL EVENT CRITERIA

       Your event must be unique and created exclusively for Visa WOAP            Adhere to the values of WCET and ultimately respect the process i.e.
                                                                                  meet application deadlines, have clear communication and we receive
       Change things up - events repeated in their entirety from previous         payment on time
       years or events not displaying creativity and/or a unique angle may be
       turned down to allow room for new programming                              Must include high quality images that can be used across promotion-
                                                                                  al materials, including the printed programme guide and Visa WOAP
       One-off, extraordinary experiences will be chosen over events that         digital channels, as well as for media usage. We will only accept pho-
       are readily available at any other time of year. Event organisers must     tographic images, no logos or posters with text
       submit programming that is different from their normal operation
       throughout the year                                                        Agree to the Visa WOAP 2021 waste minimisation and sustainability
                                                                                  requirements:
       High quality events matched to the quality of the submission, i.e. the
       application completed in full with high resolution and high quality im-          No single use plastics are used as part of your event
       ages, and events that have potential to attract media attention                  You dispose of any rubbish in a responsible way (e.g. recycling!)
       Events that represents good value for money to attendees                         Compostable or sustainable packaging is used for any takeaways (e.g.
                                                                                        in the case of food truck events)
       If the event has a total capacity of 40pax or more, the organiser agrees
       to two complimentary tickets being made available for promotional          The event has the correct health and safety plan, a weather response
       and media activity, as well as auditing requirements. Visa WOAP will       plan, risk management plan, adheres to food safety standards and the
       take this out of the ticket allocation. In the case of these not being     Sale and Supply of Alcohol Act 2012
       used, Visa WOAP will release these back to general sale
                                                                                  All applications that do not meet the minimum requirements of in-
       The event must acknowledge its connection to Visa WOAP and must            formation and photography will be declined. We reserve the right to
       display the official Visa WOAP logo on all event and marketing col-        accept or decline any applications. If your application is declined, we
       lateral (this will be supplied)                                            will advise the reasons why.
       Social posting must use social tags @wellyonaplate so we can share
10     and repost to our channels
VISA FESTIVAL EVENT GRANT
     We are pleased to announce that Visa will again be offering up The Visa Event Grant.

     This offers event organisers the chance to apply for a grant up to $5,000 (excl. GST) to
     help put on events that ticket holders will remember for a lifetime.

         WHAT TYPES OF EVENTS WE ARE LOOKING FOR?

     • Larger scale events preferred (minimum of 50 tickets available)                           • Supporting local businesses
     • Able to host groups (i.e table of 10)                                                     • Memorable “one-off” events
     • Weeknight sessions available                                                              • Connect people through food
     • All-inclusive/all-inclusive ticket option preferred                                       • Highly engaging and immersive experiences - sensory and/or interactive,
     • Event need to be cashless. If payment is required on site, the Organiser must              that create talkability, are shareable/instagrammable
      have Visa Contactless facilities or agree to provide this for the month of August.

         WHAT YOU GET                                                                                WHAT YOU MUST PROVIDE
     • One-off cash grant of up to $5,000 (excl. GST). The cash contribution is not to           • 10 FOC tickets for Visa VIP hosting (this can be built into the budget)
       cover all event costs, it is intended to cover to specific costs that will enhance your   • Visible acknowledgement of Visa at the event
       event and take it to the “next level”
                                                                                                 • Include Visa logo and Visa WOAP logo on all promotion and collateral including
     • Event organisers will submit a description of their event, how much they would              social
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       like to apply for and provide an accompanying draft budget.
FESTIVAL EVENTS FEES
     There are no changes to event fees this year, and you will only be charged once on
     acceptance to the 2021 Visa WOAP programme which will be notified Wednesday 31 March.

     All fees must be paid by Tuesday 20 April. Failure to pay fees will result in your application
     being declined and not included in the programme.

     This is the total fee paid to the WCET - no further fees or commission are taken.

                  TICKETED EVENTS                           POP UPS & PAY ON CONSUMPTION                                            THEMED RESTAURANT

      Calculated by total capacity i.e. total                                   0 - 20pax             $300 +GST          Theming or rebranding your restaurant at any time
      number of tickets across all sessions                                                                              during the festival
                                                          Single Day            21 - 60pax            $400 +GST
      0 - 20pax                            $300 +GST                                                                     If related to your Eat &          $350 + GST (this
                                                                                                                         Drink offerings, this covers a    is in addition to your
                                                                                61 - 100pax           $500 +GST          separate event listing            Eat & Drink fees)
      21 - 60pax                           $400 +GST
                                                          Multi Day             101 - 200pax          $600 +GST          Stand alone (pop up style in
      61 - 100pax                          $500 +GST                                                                                                       $600 + GST
                                                                                                                         your own restaurant)

      101 - 200pax                         $800 +GST

                                                          CHARITY EVENT                                                  FREE EVENT
      200+ pax                             $1200 +GST
                                                          Please note you will be required to supply a copy of your      Exhibitions/panel discussions, etc with absolutely no
                                                          certificate of charitable trust status with your application   additional cost to the consumer at any capacity
      Low Cost Event
                                           $300 +GST      $100 + GST discount on event fee                               $100 + GST
      (under $60) up to 200pax
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TICKETING MECHANICS

     Visa WOAP does not take any commission.                      Advertised ticket price to the customer must include:    For example if your advertised ticket price is $50:
     The participation fee set out in the previous table is the   • GST
     only payment that you will make to the WCET to take                                                                     Advertised ticket price     $50.00
                                                                  • iTICKET booking fee - customers pay $3.50 booking
     part in Visa WOAP 2021
                                                                    fee per ticket. This goes to iTICKET and must be in-     - GST                       -$7.50
     As part of your agreement to participate in the Festi-         cluded in your advertised ticket price.
     val, you agree to using the iTICKET ticketing platform.
                                                                                                                             - iTICKET booking fee       -$3.50
     There is a booking fee of $3.50 (incl GST) per ticket
     sold, which is charged to the customer. This however                                                                    REVENUE                     $39.00
     must be included in your advertised ticket price.

     PAYMENTS AND RECONCILIATION
     • 100% of revenue collected will be paid out to the event organiser on the first
       Tuesday after the final session of your event, i.e. expect payment for your event
       between 2-7 days after the final session of your event
     • You will be able to log into your iTICKET Dashboard at any time to view sales
       statistics and door lists
     • Upon payment, you will receive a copy of the final reconciliation from iTICKET

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EAT & DRINK

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EAT & DRINK CRITERIA
       Your entry must be created exclusively for Visa WOAP 2021 and dif-       The restaurant must acknowledge their connection to Visa WOAP during
       ferent to your regular offering or previous Visa WOAP offerings. This    the festival and display Visa WOAP logo on all marketing collateral. This
       will be audited                                                          must be approved and signed off by the Festival marketing team before
                                                                                production (including and not exclusive to print/online)
       Only be available during the advertised dates for each platform. Those
       selling before Sunday 1 August for Dine and Cocktail, and before Sat-    Social posting must use social tags @wellyonaplate so we can share
       urday 14 August for Burger will be disqualified from the public rating   and repost to our channels. Please also use #burgerwelly, #dinewelly,
       process                                                                  #cocktailwelly as required
                                                                                Must include high resolution and high-quality images that can be used
       Be of a high standard                                                    across the Visa WOAP digital channels. Only photographic images, no
       Have demonstrable use of local ingredients and local producers i.e.      logos or posters will be accepted
       grown here/made here, and at least one named local producer is           Please note the image submitted with your application does not have to
       listed in the description. Make sure you check with the producer in      be the final image, but it must give some indication of your offering. Final
       advance as this will be audited                                          images are due April 7 for the printed programme. You can replace the
                                                                                image on the website at any time, including during the Festival. We expect
       Showcase creativity and innovation                                       imagery to accurately reflect your offering at all times
       Agree to the Visa WOAP 2021 waste minimisation and sustainability        You must notify the Visa WOAP team before holding any media or social
       requirements:                                                            media previews of your Festival Dish/Burger/Cocktail before and during
             No single use plastics are used as part of your offering           Visa WOAP 2021
             Compostable or sustainable packaging is used for any takeaways     No racist, sexist, misogynistic or offensive names, or swear words in your
       Adhere to the values of WCET, and ultimately respect the process i.e.    entry will be accepted (this is a family friendly event). We take a fun but
       meet application deadlines, have clear communication and make pay-       conservative approach to names and puns
       ment on time                                                             All applications that do not meet the minimum requirements of infor-
       Loyalty card/discount cards may be used at your discretion, but not      mation and photography will be declined. We reserve the right to accept
       encouraged                                                               or decline any applications. If your application is declined, we will advise
15                                                                              the reasons why.
CHANGES TO DINE WELLINGTON
     Over the past year we have been reflect-                 Some starting points to get those creative juices flowing...
     ing on the Dine Wellington platform and where            • One of our Food Podcasts, recordings of 2020’s
     we want it to go. Consumers that participate               Wellington Food Stories Speaker Series. Here you can                             • Wellingtonians: From the
     in Dine really love it (and so do we!) but we feel         listen to talks from prominent Wellingtonians and his-                             Turnbull Library collections
     it is time for a change up so that Dine can serve          torians on topics such as:                                                         by David Colquhoun
     its purpose as a truly unique platform that
     celebrates Wellington.                                                        • the importance of food in
                                                                                     Wellington’s history from the
     Dine Wellington is what started Visa Wellington On                              perspective of tangata whenua
     a Plate 13 years ago in 2009 and we want it to                                  (Liz Mellish MNZM)
     serve our ultimate objective - To tell Wellington’s                                                                                         • The Empire City:
     Food Story.                                                                                                                                 Songs of Wellington
                                                                                   • the lesser-known side of
     This year we are asking you to use your Dine dish                               Alexander Turnbull as Wel-
     as an artistic medium to tell your Wellington Story.                            lington’s first coffee baron
     This may be a piece of Wellington history, a person,                            (Redmer Yska)
     a song about Wellington, a place, etc.
                                                                                                                                                 • Harry Seresin’s Coffee Gallery
     This is a chance to really celebrate Wellington-ness                          • the heady dining days of the
                                                                                                                                                   at Parsons Bookshop, Massey
     On a Plate!                                                                     late 1980’s                                                   House, Lambton Quay, c. 1957.

     You will be asked to explain your Wellington Food
     story in the application, which will also be displayed                                                              • The story of Ngake and Whātaitai the tani-
     on the website.                                                                                                       wha of Wellington harbour
                                                                                   • Wellington’s present food
                                                                                     scene of top quality and            • Or your own Wellington Story!
                                                                                     accessible eats
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VOUCHERS

                   All Eat & Drink participants are required to accept a Visa
                   WOAP voucher up to the value of four times an offering
                   (e.g. 4 x burger OR 4 x dish OR 4 x cocktail) up to a maxi-
                   mum value of $80, to be used during the festival; or a $80
                   voucher created by Visa WOAP for your establishment to
                   be used at anytime up until 31 July 2022.

                1 Only one voucher will be issued per           3 We do not reimburse you after the vouch-
                   establishment (regardless of how many           er has been redeemed, this is required as
                   platforms your venue is participating in).      part of your participation.

                2 We use this for publicity and auditing        4 The voucher will be a printed by VWOAP
                   purposes e.g. media hosting, social media       and will include a customised number and
                   coverage, and competitions.                     embossed sticker. A copy of the voucher
                                                                   will be sent to you to view in advance.
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DINE, BURGER, COCKTAIL SPECIFIC CRITERIA
                DINE WELLINGTON                                                      COCKTAIL WELLINGTON                                                   BURGER WELLINGTON
                AUG 1 - 13                                                           AUG 1 - 31                                                            AUG 14 - 31
     Your Festival Dish must tell a Wellington Story (please see p. 16)     You may offer an alcoholic and/or non-alcoholic option for your       You are invited to offer a Garage Project beer match for your burg-
                                                                            Cocktail Wellington                                                   er with one of the exclusively brewed beers for 2021, or existing
     You can offer a fixed course menu of any number of courses, or a                                                                             Garage Project beers
     single Festival Dish. You must include the Festival Dish as one of     Your cocktail must either be matched with a canape OR be in-
     the courses in any set menu                                            spired by, and have reference to, food preparation elements in your   As the naming right sponsor of Burger Wellington, only Garage
                                                                            creation. For example molecular mixology using sous vide or ther-     Project beers may be used as beer matches during the festival.
     The Festival Dish can be an entree, main or dessert                    mo mix. Or how about tomato consommé for a Bloody Mary, the           • All beer matches used for promotional activity must use one
                                                                            use of fog’s to increase the aroma of the cocktail. The options are     of the nominated Garage Project beers listed in the guide.
     Your Festival Dish is what will be publicly rated (not an entire set   endless.                                                                Promotion includes social media activity, website promotion,
     menu)                                                                                                                                          email marketing and any paid media activity, as well as any phys-
                                                                                                                                                    ical in-venue assets. We thank you for your understanding.
     The price point for both your Festival Dish and/or fixed menu is set
     by you, the participating restaurant. You can also have a cheaper                                                                            Any participant promoting a beer match with any other beer will be
     lunch menu fixed price if you wish but we are only able to display                                                                           disqualified from the public ratings
     one price point on the website
                                                                                                                                                  Food trucks/pop up kitchens that are using a venue (such as a bar)
     Beverage matches can be determined by you, however only Wel-                                                                                 as a base during the festival must submit their application as the
     lington region beverage matches will be displayed on the festival                                                                            food truck/pop up kitchen, and will be treated/rated as the food
     website                                                                                                                                      truck/pop up kitchen, not the venue

     If you are offering a fixed menu your Festival Dish must be on                                                                               No use or play on words of any major burger chain trademarks
     your a la carte menu, unless your establishment only offers a fixed                                                                          - for example ‘Mc’ or ‘MAC’, ‘Whopper’ or ‘Zinger’ (in the past
     price menu                                                                                                                                   restaurants have received legal cease and desist letters from major
                                                                                                                                                  corporations). This will be edited.
   No burger related or flavoured dishes, or resembling burgers (e.g.
18 toasted sandwiches or hotdogs) in Dine Wellington.
EAT & DRINK FEES
     You will only be charged once on acceptance to                                           To determine whether your venue is eligible for the Regional base fee,
     the 2021 Visa WOAP programme which will                                                  please refer to the Downtown Levy Area Map.
     be advised Wednesday 31 March. All fees must
     are due 20 April 2021. Failure to pay fees on                                            WELLINGTON CENTRAL TOTAL                   REGIONAL TOTAL FEE (BASE
     the due date will result in your application being                                        FEE (BASE FEE + FORMULA)                       FEE + FORMULA)
     declined and not included in the programme.

     This is the total fee paid to WCET for the Eat       Dine Wellington only (one             $250 + (Number of seats x days           $200 + (Number of seats x days
     & Drink platform - no further fees or commis-        platform)                             open during Dine x 0.65c) + GST          open during Dine x 0.65c) + GST
     sion are taken.
     As with previous years, most of the Eat &            Burger Wellington only (one           $250 + (Number of seats x days           $200 + (Number of seats x days
     Drink fees are calculated using the same for-        platform)                             open during Burger x 0.65c) + GST        open during Burger x 0.65c) + GST
     mula we have used for many years, which takes
     into consideration the seating capacity of your      Dine + Cocktail Wellington            $500 + (Number of seats x days           $400 + (Number of seats x days
     establishment, and the number of days open           (two platforms)                       open during Dine x 0.65c) + GST          open during Dine x 0.65c) + GST
     during your selected platform, and includes a
     standard charge of $250 + GST fee per ap-            Burger + Cocktail OR Burger
     plication. There are exceptions to this rule for                                           $500 + (Number of seats x days           $400 + (Number of seats x days
                                                          + Dine Wellington (two plat-
     Cocktail Wellington and takeaway focused es-                                               open during Burger x 0.65c) + GST        open during Burger x 0.65c) + GST
                                                          forms)
     tablishments, outlined in the exceptions table
     below.                                               Burger + Dine + Cocktail Wel-
                                                                                                $750 + (Number of seats x days           $600 + (Number of seats x days
                                                          lington
                                                                                                open during Burger x 0.65c) + GST        open during Burger x 0.65c) + GST
     There is a minimum formula fee (seats x days         (three platforms)
     open x 0.65c) of $200 + GST, and a maxi-
     mum formula fee of $1,000 + GST.                     EXCEPTIONS TO THE FORMULA
                                                                                                                                         This year, we are introducing a lower fee
                                                                                                                                         for venues located outside Wellington
     Note: this does not include the $200 - $250                                       Food Trucks and takeaway focused establishments   Central. This is to encourage regional
                                                          Cocktail only                (i.e. no customer seating)
     + GST base fee per platform.                         $300 + GST (total fee)
                                                                                                                                         participation in the festival.
19                                                                                     Days open during Burger x $50 + GST (total fee)
FESTIVAL AWARDS, PUBLIC RATINGS AND JUDGING
                                                                                                                   2019 WINNERS
     In 2020, we made a decision to remove ratings in the spirit of collaboration, community and lifting ev-
     eryone up rather than competition. Based off feedback from industry and consumers, in 2021 awards
     and public ratings will be back!

     Winners will be awarded for each category:
     • Garage Project presents Burger Wellington
     • Cocktail Wellington
     • Dine Wellington

     Winners are selected through a public ratings process (public can score any Burger, Cocktail or Festival
     Dish out of 10), with the top 5 highest rated entries subject to a judging process, and the overall winner
     announced at the Festival Awards evening in September.

     Please note this is not a popularity contest whereby the most votes wins. The rating process is out of
     10 and reflects quality and experiences of entries. We carefully audit all ratings for fraudulent behaviour
     (such as rating low competitors, or staff self rating) and will actively exclude entries from the compe-
     tition if we see this occurring.

     INNOVATION & INTERPRETATION AWARDS
     • Most innovative for each Garage Project presents Burger Wellington, Dine Wellington, Cocktail Wel-
       lington and Festival Event

     • Best interpretation of the festival theme for each Garage Project presents Burger Wellington, Dine
       Wellington, Cocktail Wellington and Festival Event

     Winners for these categories are chosen at the discretion of the Festival Team.
20
CANCELLATION AND CHANGE POLICIES
                                   FESTIVAL EVENTS                                                                                           EAT & DRINK
     Before 11.59pm, 30 March                                                                              Before 11.59pm, 30 March
                                 Cancellation of Participation will incur no charge                                                    Cancellation of Participation will incur no charge
     2021                                                                                                  2021

     From 12am, 31 March 2021    Your fee will not be refunded                                             From 12am, 31 March 2021    Your fee will not be refunded

                                 The participant/organiser is held accountable for the following ac-                                   The participant/organiser is held accountable for the following ac-
                                 tions:                                                                                                tions:
                                 • Inform Visa WOAP and iTICKET immediately of the cancella-                                           • Informing any customers holding bookings for any offer that the
                                    tion                                                                                                  offer is now not available
                                 • Inform ticket holders that the Festival Event is now cancelled/                                     • Providing the Visa WOAP team with written confirmation that
                                    changed                                                                                               all bookings held have been contacted and deferred
                                 • Provide the Visa WOAP team with written confirmation that all           From 12am, 31 May 2021      • Any complaints received by the Visa WOAP team relating to the
                                    ticket holders have been contacted                                                                    participant/organiser not fulfilling customer bookings will be di-
                                 • iTICKET refund all ticket holders. Event Organiser to cover any                                        rected back to the organiser
     From 12am, 31 May 2021                                                                                                            • Failure to pay fees or make contact with any customer holding
                                    further costs including booking fees and credit card fees. This is
                                    not the responsibility of the Visa WOAP team or iTICKET                                               bookings for a withdrawn offer, will result in the participant being
                                 • Any complaints received by the Visa WOAP team relating to the                                          denied participation in Visa WOAP in future years.
                                    cancelled event will be directed back to the Festival Event organ-
                                    iser
                                 • Failure to pay fees or make contact with any ticket holder of a                                     • Changes will be permitted at the discretion of the VWOAP
                                    cancelled event will result in the participant being denied partici-   Any major application         team
                                    pation in Visa WOAP in future years.                                   changes after 31 May 2021   • Informing any customers holding bookings for any offer that the
                                                                                                                                         offer has changed
                                                                                                                                       • a $50 administration fee will be charged
                                 • Changes will be permitted at the discretion of the VWOAP
                                   team
     Any major application                                                                                 Please note that if an event is unable to take place due to Government imposed
                                 • Inform ticket holders that the Festival Event is now changed
     changes after 31 May 2021
                                 • Provide the Visa WOAP team with written confirmation that all
                                                                                                           COVID-19 restrictions, all application fees will be refunded in full.
                                   ticket holders have been contacted
21                               • a $50 administration fee will be charged
COVID-19 INFORMATION

                If the COVID-19 Alert Level in New Zealand changes and
                due to Government imposed restrictions, Visa WOAP 2021
                is unable to go ahead as planned in August, we will look to
                find alternate options and dates, and offer refunds for any
                Event, and Eat & Drink fees in a situation where any or all
                platforms are unable to run.

                By agreeing to the terms and conditions we expect the following from all participants:

                • You have a duty of care and responsibility as a public venue, therefore you must adhere to all usu-
                  al health and safety protocols as well as any specific protocols in place as a result of Covid-19 at all
                  times. This reflects both on your venue, as well as on the Festival

                • It is the responsibility of all venues to adhere to the most up to date health requirements and provide
                  contact tracing as required

22
HOW TO APPLY
      PLEASE READ THE CRITERIA                                There should only be one account per venue or event host:
      THOROUGHLY BEFORE THE
                                                              • VENUE: add or edit venue details – you must enter venue to host your event.
      APPLICATION DEADLINE.
                                                                If your venue already exists, but is assigned to another user, please email
                                                                applications@wellingtononaplate.com and we will reassign this venue to you. This
      ONLY COMPLETE APPLICATIONS                                will save you entering the same information again
      WILL BE ACCEPTED.
                                                              • APPLICATION: There are separate application forms for each part of the festi-
     All applications are made through the application          val – Festival Events, Dine, Burger and Cocktail Wellington. Please complete the
     portal www.visawoap.com/dashboard.                         application for each platform you wish to participate in, even if there is a double
                                                                up of information
     This dashboard is where you will find all relevant in-
     formation and updates on your application as it is       • You can save your application (at the bottom of the application) and log in to add
     being processed.                                           or edit information any time until the application deadline

     New to Visa WOAP or WCET events?
     Please create a login
                                                              Please note: after the application deadline, you will no longer be able to view your application on the
     2020 participants or those with existing accounts,       dashboard. We strongly recommend you save your application in its entirety elsewhere in case of
     use the account details connected to your venue          (unlikely) unforeseen circumstances cause you to lose all information, such as website overload, or
23   (simply reset your password if you have forgotten it).   your own computer issues such as freezing/crashing etc.
KEY 2021 DATES
              FEBRUARY                                               MARCH                                                 APRIL                                                    MAY

                                                Dine
                                                                   Cocktail and                                                  Final
                      Wellington                Wellington                                                                                                                     Website
Application                                                        Burger                                                        Programme
                      Producer                  and Event                           Preliminary         All Fees due                                                           preview         Wellington
portal open 5pm                                                    Wellington                                                    guide PDF              Programme
                      Marketplace               applica-                            application                                                                                available to    programme
                                                                   applications                                                  sign off               guide to print
               09                       15      tions close                         decision                               20                    27                            all             launch
                                                                   close
                                                (11.59pm)                                                                                                                      participants
                                                                   (11.59pm)
                                                              03               11                 23                                                               03                     17                31
                                                                                                        Any final PDF
                                                Portal open                                             changes due
                                                                   Portal closed    Final
                                                for successful
                                                applicants for
                                                                   for internal     application                         29
                                                                   editing          decisions
                                                final amends
                                                              24              29                  31

                            JUNE                                                     AUGUST                                                      SEPTEMBER

     Website live                            Visa Pre-                              Burger             Final day of
                       Visa Presale                                Festival                                                     Announce          Judging                Festival
     (before mid-                            sale finishes                          Wellington         Dine
                       (12noon)                                    Begins                                                       finalists         finishes               Awards
     day)                                    (11.59pm)                              starts             Wellington
                01                 14                    16                   01                  14                  15                    02               07                     08

          General Release
                                                                   Festival Ends
          (12noon)
24
                            21                                                31
APPLICATION CHECKLIST                                                            EAT & DRINK
                                                                                         Create a catchy name for your Festival Dish, Burger and/or Cocktail Wel-
     Before the application deadline(s) - have you read all the information and          lington noting criteria set out earlier in these guidelines
     criteria in this pack? For each entry you will need to:
                                                                                         Priced your offering
     FESTIVAL EVENTS
                                                                                         Written a catchy description of your offering, including what people
           Have an event title (six words or less. Do not include the name of your       can expect to experience during the event
           restaurant in the title as this will be removed). Make it snappy and fun      Noted any dietary accommodations
           as this is the first chance to sell your event to consumers
                                                                                         Listed any local beverage matches
           Create an event description. Please note this copy will be edited by
           the Visa WOAP team but should include:                                        Included at least one local producer listed in each of your descriptions
                 one sentence (approx. 10 words) event tagline
                                                                                      ALL APPLICATIONS
                 a few sentences for the printed programme listing
                                                                                         Supplied a high-quality photographic image with each of your applications – this
                 a short description used on the website including what people can       must be 1MB, high resolution. No posters or images with text. If you are using a
                 expect to happen during the event                                       graphic (e.g. hand drawn artwork) please ensure this has enough bleed around the
                                                                                         edge so it can be used both in vertical or horizontal formats
           Determined the event date, start and end time
                                                                                         Saved and submitted your application once complete
           Ticket price and ticket description
                                                                                         Calculated estimated fees and are ready to pay this on acceptance to the pro-
           Described what is included in the ticket price                                gramme - notified Wednesday 31 March
           Noted any dietary accommodations                                              Noted the key dates and have a plan to supply any outstanding information be-
                                                                                         fore the cut off
           Specified the total event capacity/number of tickets available
                                                                                         Planned any of your own promotion or marketing activity and noted this must be
           Think about if/how you could run this event in COVID Alert Level 2            approved by the Visa WOAP team
           or 3
25                                                                                       Communicated with your team your plans for Visa Wellington On a Plate.
CONTACTS

                          Beth: Programme Manager                         Alice: Programme and Events Coordinator
                          beth@wellingtononaplate.com                          application@wellingtononaplate.com
                Have an idea but unsure whether to apply or if it will         All things applications, website, fees.
                work out? Any or all of your event ideas! We may be
                         able to help make it come to life.

                                                                         Clem: Social Media & Marketing Coordinator
                                                                                  clem@wellingtononaplate.com
                                                                                All things social media and content.

            Mel: Head of Marketing and Communications                               JoAnne: PR Manager
                         melissa@wellingtononaplate.com                         Joanne@wellingtononaplate.com
            All marketing/design/promotion sign off, PR opportu-                      All things PR & press.
              nities, got an interesting story to tell? Get in touch!
26
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