FASHION SIGNATURE RUNWAYS - VAMFF's signature runways at the Royal Exhibition Building - cloudfront.net
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
FASH IO N SIG NATU RE RU NWAYS
VAMFF’s signature runways at the Royal Exhibition Building
ABO U T Staged at the historic Royal Exhibition S ELEC TI O N
Building on Australia’s largest runway
The Festival presents ready-to- Australian ready-to-wear designers
in front of an audience of 1500, each
wear collections from Australia’s participate in the Festival signature
runway is produced to the highest
leading emerging and established runways by invitation and co-curation
production standards including top
designer fashion labels in a series with each aligned magazine title.
tier model talent, styling and creative
of runways, curated and produced Designers must have a full suite
show direction by Australia’s leading
by the Festival’s team of top tier sample collection available for
stylists, premium audio visual and
professionals. Collections showcased presentation in the runway, that is
lighting management, ticketing and
on the runway are also promoted to available for purchase at retail at the
seating management, VIP attendance,
consumers on the Festival’s digital same time as the runway event.
media management.
platform, ‘Shop The Runway’.
Participation is subject to the creative
Designers showcased in these
Designers showcase A/W collection direction of each runway, and to
runways are provided with a full
capsules in group shows that are co- Festival approval.
suite of programming, marketing
programmed with the editorial teams and production services by the There is a Participation Fee to
from each presenting magazine Festival’s team including appointed showcase in the Festival’s signature
partner. Magazine partners for these agencies. The Festival works with runways at the Royal Exhibition
runways traditionally include leading each designer to co-leverage and Building.
titles such as Harper’s BAZAAR, ELLE promote their involvement in the
Australia, Vogue Australia, GQ, InStyle, program, connecting with audiences
and more. and promoting sales at retail. APPLY
By November 16 2018
APPLY N OW
VIRGIN AUSTRALIA MELBOURNE FASHION FESTIVAL PARTICIPATION GUIDE · PAGE 4
FASH IO N O FFSITE RU NWAYS
The Festival invites independent designers and organisers to apply to
present an Offsite Runway event on the official schedule at VAMFF 2019.
ABO U T S ELEC TI O N There are no restrictions to the format APPLY
that an Offsite Runway event can
Events in this program category The Festival will accept proposals By November 16 2018
take. Applications outlining innovative
are produced by independent which: collection presentation formats are
organisers and selected to be listed —— Showcase independent Australian particularly encouraged. APPLY N OW
and promoted in the Festival’s official designer fashion (Victorian based
program. designers and brands will receive In addition to runway presentations,
priority); Offsite Runway formats may include:
The Offsite Runway program offers
—— Demonstrate that the fashion
a valuable platform for independent —— Performances
content of the runway
and emerging designers to showcase demonstrates excellence in fashion —— Interactive displays
their work in innovative presentation design through innovation, quality
—— Installations
formats, as part of the official and production standards;
VAMFF program, promoting your —— Progressive runways
—— Facilitate engagement of the
independent creative vision while public; —— Interdisciplinary presentations
reaching new audiences. —— Solo or group shows
—— Address the practicalities of
showing as part of the Offsite
Please note the Festival is not Runway including a proposed
funded to financially support venue, dates, permits and FEE S
independently produced production plans, and;
Participation is subject to a nominal
activities; events in this category —— Demonstrate ability to
Listing Fee.
are applying to be listed and appropriately market the activity,
promoted in the official program. including providing promotional
content to the Festival by set
deadlines.
VIRGIN AUSTRALIA MELBOURNE FASHION FESTIVAL PARTICIPATION GUIDE · PAGE 5
FASH IO N NATIO NAL DESIG N ER AWARD
ABO U T Past winners include: TH E PR IZE Applicants will be judged on the
extent to which they meet the
The Virgin Australia Melbourne —— 2018 – P.E. Nation The Award winner will receive a high following criteria:
Fashion Festival is proud to provide value business development prize
—— 2017 – KACEY/DEVLIN
an esteemed annual platform to pack designed to acknowledge the —— The label demonstrates excellence
—— 2016 - macgraw
showcase and celebrate Australia’s designer(s) significant contribution in design and fashion innovation;
most talented emerging fashion —— 2015 - PAGEANT to the Australian fashion industry,
—— The label demonstrates a unique
designers. —— 2014 - Strateas.Carlucci reward them for their creativity and
design vision;
—— 2013 - From Britten excellence in design, and importantly
The Festival’s National Designer —— The collections are produced with
provide resources to assist the label’s
Award presented by David Jones —— 2012 - Christopher Esber a high-quality level of manufacture
development into the future.
encourages excellence within —— 2011 - Song For The Mute and attention to detail;
the Australian fashion industry, —— 2010 - Dion Lee The total prize is worth in excess of —— The label has been established for
acknowledging designers in their first AUD $100,000* less than five years;
—— 2009 - Romance Was Born
five years of business who excel in
—— 2008 - Friedrich Gray *Full prize list will be available at time —— The label has been available at
creative design, fashion innovation,
of Finalist announcement. retail for at least 12 months;
high quality manufacturing standards, —— 2007 - Yeojin Bae
—— The collections are available for
unique style and the potential to —— 2006 - TV
commercial sale in Australia;
contribute to the future growth of
—— 2005 - Josh Goot
S ELEC TI O N
Australian fashion. —— The business is financially
—— 2004 - Mad Cortes The National Designer Award sustainable;
Designers apply through a folio —— 2003 - Claude Maus presented by David Jones is open to
—— The label demonstrates the
submission process and the Award is fashion designers and fashion design
—— 2002 - Toni Maticevski potential to make a positive
judged by a panel of industry experts partnerships where the main place
—— 2001 - Sample (Vanessa Coyle & contribution to the future growth
in two rounds; the first via folio review of business is based in Australia. The
Natalie Wood) of the Australian fashion industry;
to form a shortlist of Finalists, and applying business should be under
and
the second-round judging involves —— 2000 - (I) peck your pun 5 years of establishment, having
—— The application complies with the
collection showcase and interview —— 1999 - Glen Rollason launched its first part or full range
Application Process below.
processes with each of the shortlisted —— 1998 - Ugur lle Alijan collection after 1 January 2014.
Finalist designers.
—— 1997 - S!X
VIRGIN AUSTRALIA MELBOURNE FASHION FESTIVAL PARTICIPATION GUIDE · PAGE 6FASH IO N NATIO NAL DESIG N ER AWARD
Any application or acceptance to —— Photographic imagery of previous Level 2, Mitchell House, panel at Final Round judging.
be a part of the Festival’s National collection/s (minimum one 358 Lonsdale Street, Finalists located outside of the
Designer Award is at the sole previous collection). Sketches or Melbourne, VIC 3000 judging location will be furnished
responsibility of the applicant and the other supporting creative materials with economy interstate return
All entrants will receive an email
Melbourne Fashion Festival Ltd. will may also be provided; flights to attend the judging.
acknowledgement of receipt of
be indemnified of any risk or claims. —— A business plan outlining —— The winner announcement will
application.
business goals, objectives and take place on 1 March, 2019 as
The judging panel’s selection
plans to attain these, along with the first official event of the
decisions are confidential and final
background on the business; N OTI FI C ATI O N Festival. This will include a live
and no correspondence will be
—— A 200-400 word design statement
& FU RTH ER runway presentation of Finalists’
entered into. The Festival will not
detailing the creative rationale of
R EQ U I R EM ENTS collections. All Finalists must be
provide critical analysis or feedback.
the current collection; in attendance. Finalists located
—— All applicants will be notified by outside of the event location
—— Current profile, biography and
APPLI C ATI O N email of the outcome of their will be furnished with economy
head shot of designer/s (for application. interstate return flights to attend
Applicants are required to submit potential publicity use)
—— Successful Finalists will be the event.
a folio of work to be reviewed by —— Designers will receive provided with information to
the judging panel. The folio must be further acknowledgment for The freight, insurance and customs charges
prepare for Final Round judging.
submitted in hard copy and in soft demonstrating a commitment related to presenting the Finalists’ collections
—— Once notified, all successful at judging and event activities is at the
copy via upload in the Application to sustainability through their
Finalists will be required to Designers’ cost and liability. The Festival
Form, and include the following product and general business and its appointed production agency takes
work with the Festival and their
elements: practice, to be celebrated with a all care but no responsibility for damage or
appointed production and PR loss incurred through participation in these
Sustainability Commendation that activities.
—— Photographic imagery of the agencies to prepare:
will be confirmed at the Award
collection available at retail by Announcement event, and; —— Media and PR opportunity
March 2019 (minimum six looks). fulfilment; APPLY
—— Application form.
Sketches or other supporting —— Winner Announcement event
By November 16 2018
creative materials may also be staged 1 March 2019.
The hard copy folio, application
provided;
form and supporting documentation —— All Finalists will be required to
should be forwarded to: present in person to the judging APPLY N OW
VIRGIN AUSTRALIA MELBOURNE FASHION FESTIVAL PARTICIPATION GUIDE · PAGE 7FASH IO N B ESPOKE RU NWAY PRODUC TION
Ask us how we can bring your fashion event to life…
The Festival brings together a collective of the Runway timeslots will be available throughout
best fashion, creative and technical production the day and into the evening, both onsite at the
teams in Australia. As such we are equipped Festival’s Hub at the Melbourne Museum Precinct
to produce spectacular events and runway (Mon 4-Sat 9 March 2019) and offsite throughout
shows on behalf of brands and designers, with Melbourne (Fri 1-Sun 10 March 2019).
the added benefit of access to the Festival’s
Runways on the Festival’s official program must
various hub venues and amortised resources.
be ticketed for the public to attend (free or
Bespoke runways are a unique way for fashion paid), which can be facilitated by the Festival
brands to activate as an official partner of the in complement to VIP and media guest seating.
Festival. Engage the Festival to produce and The Festival’s marketing campaign will focus on
promote your collection showcase, secure one consumer attendance.
of a limited number of solo runway time slots
To schedule a conversation with the Festival’s
and take advantage of the Festival’s ‘turn key’
management team to discuss this partnership
event and runway production services that will
opportunity:
ensure the presentation of your collection is a
seamless process.
The opportunity suits brands wanting to
CO NTAC T U S
drive consumer engagement through the
excitement of a runway at Australia’s largest
fashion event, as part of an integrated
campaign that can be co-leveraged across
Festival channels.
VIRGIN AUSTRALIA MELBOURNE FASHION FESTIVAL PARTICIPATION GUIDE · PAGE 8You can also read
