FAMILY GUIDE COOKIES 101 - Girl Scouts of Colorado
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TABLE OF CONTENTS GET READY TO GO FOR BOLD™! This Girl Scout Cookie Season®, we’re celebrating the spirit and creativity of all Girl Scouts as they sell America’s favorite treats and Go for Bold™. Whether embarking on a brave, new adventure, or finding the courage to talk to her first customer, every girl finds her own type of bold in the Girl Scout Cookie Program®. Girls have amazing experiences– and build lifelong skills, friendships, and confidence along the way. IMPORTANT DATES January 2-31 Troop Cookie Managers train troops (girls and parents) January 2-31 Statewide Cookie Rallies January 14 Troop Initial Order due in eBudde February 2 Main cookie delivery day! February 3 Cookie program begins (My Sale booths and door-to-door) February 15 Council booths begin March 10 Cookie program ends! March 20 Final cookie debit April 15 Cookie Credits will begin to be mailed directly to girls Week of Rewards will begin to be shipped CONTENTS: April 22 to Service Unit Cookie Managers PAGE 2 IMPORTANT DATES PAGE 3 GIRL SCOUT PROMISE AND LAW PAGE 5 COOKIE TEAM PAGE 6 SAFETY FIRST PAGE 7 MEET THE COOKIES PAGE 8 HOW THE COOKIE CRUMBLES PAGE 9 HOW GIRLS PARTICIPATE PAGE 10 GIRL REWARDS PAGE 14 DIGITAL COOKIE PAGE 16 HOMETOWN HEROES AND GIFT OF CARING PAGE 17 BOOTHS PAGE 20 RESOURCES PAGE 21 FAMILY PERMISSION FORM 2
GIRL SCOUT PROMISE AND LAW The Girl Scout Promise and Girl Scout Law remind girls—and you—that selling cookies lets them practice being fair, kind, helpful, respectful, and wise. And it helps them make the world a better place. That’s what it’s all about. THE GIRL SCOUT LAW I will do my best to be Honest and fair, friendly and helpful, Considerate and caring, Courageous and strong, and Responsible for what I say and do, THE GIRL SCOUT PROMISE and to On my honor, I will try: Respect myself and others, To serve God and my country, Respect authority, To help people at all times, Use resources wisely, Make the world a better place, and And to live by the Girl Scout Law. Be a sister to every Girl Scout. 3 3
COOKIE TEAM Product Program Administrative Specialist: Stephanie Sanders 303-607-4883 Stephanie.Sanders@gscolorado.org Council: 877-404-5708 Service Unit number: _______________________________________________________________________ Troop number: ______________________________________________________________________________ Troop Cookie Manager contact information: ___________________________________________ _________________________________________________________________________________________________ Have a question? If you need help, contact your troop cookie manager. If you need further assistance, contact your service unit cookie manager, or volunteer support specialist. 5 5
SAFETY FIRST! Before participating in the Girl Scout Cookie Program, it is imperative for adults and girls to become familiar with and follow the safety guidelines listed below. This not only ensures girls’ safety, but also creates a fun and successful experience for all. • Show you’re a Girl Scout – Wear Girl Scout membership pin and/or Girl Scout clothing to identify you as a Girl Scout. • Buddy up – Always use the buddy system. It’s not just safe, it’s more fun! • Be streetwise – Become familiar with the areas and neighborhoods where you will be selling Girl Scout Cookies. • Partner with adults – Adults must accompany Girl Scout Daisies, Brownies, and Juniors when they are taking orders, selling, or delivering product. Girls in grades 6-12 must be supervised by an adult when selling door-to-door and must never sell alone. Adults must be present at ALL cookie booths at all times. • Plan ahead – Always have a plan for safeguarding money and avoid walking around with large amounts of it or keeping it at home or school. Give proceeds to supervising adults who should deposit it as soon as possible. • Do not enter – Never enter the home or vehicle of a person when you are selling cookies or making a delivery. Avoid selling to people in vehicles or going into alleys. • Sell in the daytime – Sell only during daylight hours, unless accompanied by an adult. • Protect privacy – Girls’ names, addresses, and email addresses should never be given to customers. Use a group contact number or address overseen by an adult for customers to request information, reorder, or give comments. Protect customer privacy by not sharing their information except for the product program; girls should never take credit card numbers. • Be safe on the road – Always follow safe pedestrian practices, especially when crossing at intersections or walking along roadways. Be aware of traffic when unloading product and passengers from vehicles. • Be net wise – Take the GSUSA Internet Safety Pledge before going online and follow the specific guidelines related to marketing online. Girl Scouts cannot collect money online outside of the Digital Order Card. For more information, check out girlscouts.org/cookies • Check the safety activity checkpoints online in the forms section our website. girlscoutsofcolorado.org TOUGH QUESTIONS? If you or a girl is asked by a customer about where Girl Scouts stands on an issue or other tough questions you are uncomfortable answering or unsure of the facts, please let Girl Scouts of Colorado help you. Direct questions to Chief Marketing and Communications Officer Kristin Hamm, Kristin.Hamm@gscolorado.org. 6
MEET THE COOKIES ALL YOUR GIRL SCOUT COOKIE Our cookies have... • NO High-Fructose Corn Syrup • NO Partially Hydrogenated Oils (PHOs) • NO Artificial Flavors in Toffee-tastics • Girl Scout S'mores and Do-si-dos are made with Natural Flavors • Zero Grams Trans Fat per Serving • 100% Real Cocoa • Hearty Whole Grain Oats in Do-si-dos • Thin Mints are Vegan SAMOAS ® TAGALONGS ® • Toffee-tastics are Gluten-Free Crisp cookies coated Crispy cookies • RSPO Certified (Mass Balance) Palm Oil in caramel, sprinkled layered with peanut OS UCT E CO with toasted coconut butter and covered with FR RN NO HIGH and striped with dark a chocolaty coating SYRUP chocolaty coating RSPO-1106186 DO-SI-DOS ® TREFOILS ® THIN MINTS ® Crunchy oatmeal Traditional shortbread Crisp wafers covered sandwich cookies with cookies that are in chocolaty coating creamy peanut delightfully simple made with natural butter filling and satisfying oil of peppermint GIRL SCOUT SAVANNAH S'MORES ® TOFFEE-TASTIC ® SMILES ® Crunchy graham Rich, buttery cookies Crisp, zesty lemon sandwich cookies with with sweet, crunchy wedge cookies dusted creamy chocolate and toffee bits with powdered sugar marshmallowy filling Product formulations can change at any time. We encourage you to check the ingredient statement on each package you purchase for the most up-to-date information on the ingredients contained in the product in that package. For more details check with Little Brownie Bakers. The GIRL SCOUTS® name and mark, and all associated trademarks and logotypes, including GIRL SCOUT COOKIES COOKIES,®, THIN MINTS MINTS,®, TREFOILS TREFOILS,®, GIRL SCOUT COOKIE SALESALE,®, GIRL SCOUT COOKIE PROGRAM PROGRAM,®, GIRL SCOUT S’MORES S’MORES,®, DIGITAL COOKIE® and the Trefoil Design, are owned by Girl Scouts of the USA. Little Brownie Bakers is an official GSUSA licensee. SAMOAS, TAGALONGS, DO-SI-DOS, SAVANNAH SMILES and TOFFEE-TASTIC are registered trademarks of Kellogg NA Co. Copyright ®, TM, © 2018-2019 Kellogg NA Co. As a reminder, Girl Scouts of Colorado has a no return policy. Core Cookies (Trefoils, Thin Mints, Samoas, Tagalongs, Do-SI-Dos, Savannah Smiles) are $4/package. Specialty Cookies (Toffee-tastics and S’mores) are $5/package. 7
HOW THE COOKIE CRUMBLES What happens to the $4 that a customer pays What happens to the $5 that a customer pays for for a package of the core varieties? a package of the specialty cookies? 100% ds of procee l G ir supports g in Scoutin Colorado To pay the bakery Local Local Girl Scout Girl Scout To pay the programs programs bakery Troop proceeds & rewards Troop proceeds & rewards Our cookie program is one of the ways Girl Scouts of Colorado is funded. The money from the cookie program supports all areas of our council services. 100% of the proceeds from the cookie program stays in Colorado and supports Girl Scouting in our communities. The only portion of the sale price that does not stay in Colorado is the cost of the cookies, which is paid to our bakery partner in Louisville, KY. 8
HOW GIRLS SELL COOKIES In Colorado, girls sell cookies through these channels: IN-PERSON SALES Girls ask neighbors, friends, and family members to place orders for cookies. Keep product on hand and deliver at the time of sale. BOOTHS/DIRECT SALES Troops sell directly to customers, often at booths in high-traffic areas such as grocery stores, malls, or sporting events. Booth times and locations are organized by our council and troops can sell only at approved locations. All booths must provide a safe and secure location. DIGITAL COOKIE Girls create customized websites and send emails to people they know, asking them to buy cookies. Customers place online orders and cookies are shipped directly to their homes. Orders appear automatically in eBudde. The Digital Cookie mobile app allows girls to take credit card payments in person with no additional fees. Find out more at girlscoutcookies.org. 9
REWARDS Be sure to check out the GSCO blog and Facebook for prize-earning contests throughout the program! TROOP PROCEEDS: Troops have the opportunity to earn $0.65 per package for every package sold by the troop. In addition, each troop will have the opportunity to earn an additional $0.05 per package if the per girl selling average is 300+ packages. TROOP SUPER SELLER REWARD: Troops with a selling girl average of 400+ packages will receive a Cookie Power Super Seller Patch for each selling girl, plus $25 in additional proceeds to fund a troop activity for every selling girl and two registered adults. Troops with a selling girl average of 600+ packages will receive $25 in additional proceeds to fund a troop activity for every selling girl and two registered adults. CELEBRATION EVENTS: Each girl who sells 1,000+ packages is a Top Achiever and will be invited to a Celebration Event with one adult guest in the summer of 2019. Only the girl who earns 1,000+, and one adult are guaranteed to attend. Girls select one Celebration Event to attend. Any additional tickets MAY be offered, if available, for purchase. S’MORES CLUB: Girl Scouts of Colorado has a reward available exclusively for Girl Scouts of Colorado girl members and adult volunteers who participate in both the 2018 Fall Product Program and the 2019 Girl Scout Cookie Program and meet the requirements. girlscoutsofcolorado.org/smores-club COOKIE CREDITS: Cookie Credits are rewards earned as part of the Girl Scout Cookie Program (or Fall Product Program). They are issued on a card similar to a gift card and are mailed directly to the girl (or held at council for camp, if that option is requested during the reward selection process of the program.) What can Girl Scouts Do with Cookie Credits? • A GSCO troop or service unit trip, event, or activity with a per girl fee. • A GSCO sponsored or hosted event or activity. • An EF (Education First) Tour. (In the state of Colorado). • Girl Scout Destinations. • Highest Awards project materials and fees. • GSCO shop purchases (in-store or over the phone). • Volunteer-run day camps or events with a per girl fee. • Any GSCO summer camp that uses registration in CampInTouch (overnight, day, and troop camps). Cookie Credits do not have a cash value. Cookie Credits expire 10 years from date of issue. Cookie Credits will not be re-issued if lost. Troops and girls can be reimbursed for these activities using the Cookie Credit Reimbursement Form: girlscoutsofcolorado.org/cookie-credit-reimbursement 10
Cookie Credits may not be used to pay for/renew membership, pay fees to outside vendors, purchase items not in the GSCO shop, or pay for fees or travel expenses for children without a GSCO membership or adults. For questions about what Cookie Credits can be used for or the Cookie Credit Reimbursement Form, please contact: financial.followup@gscolorado.org GIRL REWARDS All rewards are cumulative except Camp Discounts. Each level of reward is added to the previous levels. Girls will have the option to choose between the reward or Cookie Credits at certain reward levels. Packages Reward Digital Cookie 1+ Certificate Packages Reward 24+ “2019” Year Bar Site setup 50+ Theme Patch and Cookie Techie Patch completing 85+ Enamel Pin one order 125+ Bandanna 75+ Phone Ring Stand and 150+ 150+ Patch Bracelet Pen 180+ Leopard Tin or 10 Cookie Credits 125 + 3D Leopard Illusion 225+ T-Shirt or 15 Cookie Credits 275+ Leopard Plush or 20 Cookie Credits 350+ White Board, Markers, Curio Shelf, Hometown Hero Desk Organizer or 25 Cookie Credits Packages Reward 450+ Journal, Creative Caddy, Messenger 15+ Hometown Hero Patch* Bag or 30 Cookie Credits * Must complete the GOC tab in eBudde. 525+ Build-A-Bear experience or 35 Cookie Credits Gift of Caring 625+ Sleep Mask and Sleeping Bag or 40 Packages Reward Cookie Credits 15 + Gift Of Caring Patch 750+ Chair, Jumbo Pouf or 45 Cookie 30 + Shine Bright Case Credits 50 + Lap Board and Cookie Tote 1000+ 1000+ Top Achiever Celebration 75 + Snack Cup and Secret Drawers Event and Medallion or 50 Cookie Credits and Medallion 1000+ 10% Camp Discount 1500+ 15% Camp Discount 1500+ Bitsbox - 12 Month Subscription or 75 cookie credits 2000+ 150 Cookie Credits 2000+ 20% Camp Discount 2500+ 250 Cookie Credits 3500+ 350 Cookie Credits 4500+ 450 Cookie Credits 5000 + 50 Cookie Credits for every 500 packages sold beyond 5000 11 11
GIRL REWARDS Quote Bubble White Board Curio Shelf Leopard Plush Paws-off Journal Tin Cookie Tote 3D Leopard Illusion T-shirt Snack/Drink Cup Fashion Dry Erase Marker Chair Fold-out Desk Organizer 12 12
Secret Drawers PATCHES Shine Bright Case Phone Ring Stand Lap Board Jumbo Pouf 20” Sleep Mask Sleeping Bag 13 13
4 Easy Steps to Get Movin' with the Digital Cookie™ Platform! This cookie season superpower your sale by expanding your efforts from the booth to the web. Why? Because adding online and mobile channels to your sale can help you e reach more cookie fans than you ever imagined. That's right! With the Digital Cookie™ platform you can market everyone's favorite cookies-with-a-purpose to customers down the block or across the country from the comfort of your couch. AWESOME. 0 Here are 4 eas y steps to jump into the fun, and slay those cookie goals like a true cookie boss! Register Set Up Your Site To sign up to use the Digital In just a few minutes, you can Cookie™ platform, just keep an set up your goal, share your eye out for a registration email cookie story, and upload a fun coming to you a few weeks picture or video. Then you're before cookie season starts. ready to save, review, publish, and...done! - -,-.-��----111- 08818your Digital Cookie PassWCl'd Cookie P3g• Setup ...------- .....··---· ---·· ... ·· �.::..:_...:_=-�---- ® .__,.,.. lGO --•-· tl:10 .,...,_...,_ 1:1 . --- 10537--- 14
DIGITAL COOKIE IN 4 EASY STEPS e Invite Customers Manage your cookie customer C, Track Your Goal See how close you are to reaching list and easily send ready-touse your goal by tracking the number emails inviting people to support of packages sold and orders your goals. You can also promote placed, as well as sales by delivery your personalized cookie site link type and cookie variety. You can on Facebook with friends and even include offline sales to see family. your total progress-yum! -n- Connect with Customers Ton1Us.i·s Digit.al Cookie Sales Data ...___....________I0.,_)"11" ____ ---,�---o,,,,ell',e,,_'1');�',wt(-wl/fflht.. � _m,n,,,,.OW""_,,,..__ .._,._,,__�__ _,...un,e,,,:,111\fflOP1'�-oie-ion1o,oe,o'"ll'lt...,,..)OO• • I 548 «-sMIO !1 � � --'-·- f 11 .-.,-..i ·- ... . ............ .. ---11-:1, - 51'""1w.tlt @@:\§� ''1 ,- : - 15
HOMETOWN HEROES AND GIFT OF CARING Help recognize the great work of community heroes by participating in the Hometown Heroes/ Gift of Caring program. Girls choose a non-profit organization, uniformed personnel, the military, or a local food bank and ask customers to purchase cookies to donate to their heroes. COLLECTI NG TING TING COLLEC COLLEC COOKIES DONATE FO R COOK IE S FOR OUR TROOPS DONATE COOKIES TO F O R COOKIES 16
BOOTHS MY SALES COUNCIL-SPONSORED BOOTHS GSCO encourages Girl Scouts to use their Council-sponsored booths, which begin creative entrepreneurial spirit by holding My February 15, 2019, are coordinated by Sales at unique community locations. Possible Girl Scouts of Colorado staff with specific locations include: corporations and/or businesses. These include • Grocery stores that are NOT ALL Safeway, City Market, King Soopers, included on the council booth Albertson’s, Walmart, and Sam’s Club locations site list. in the state of Colorado. (DO NOT CONTACT: Walmart, Sam’s Club, Safeway, Albertson’s, All troops will have an opportunity to sign King Soopers, and City Market) up in eBudde for pre-arranged time slots at • Sporting events. these locations. Girls and parents should not contact any of these locations or employees • Parks and playgrounds. to request additional booth times, and/or to • Concerts and plays. make changes in booth times or dates. There • Hardware stores. is no exception to this rule! • Car washes. • Places of worship. We ask that girls and parents understand that GSCO is following corporate policy put in place by each of these businesses. Disregarding Work with family, friends, and local businesses these policies risks girls losing the opportunity to uncover new opportunities and increase to sell at these businesses. your troop’s success. All sites must be approved by the manager of the booth location and safety rules are the same as for council-sponsored booths. Once approved by the manager, all My Sales need to be entered (and approved by council) in eBudde a minimum of 48 hours prior to the booth date and time by your Troop Cookie Manager. These sites must provide a safe and secure location for girls and cannot conflict with a council-sponsored booth site or any other my sales sites. My Sales may not be held at any location on the council sponsored booth site list. No exceptions! Girls may set up booths in front of their own residences during the cookie program. DO NOT ENTER PERSONAL RESIDENCE ADDRESSES IN eBudde! 17
WHAT TO BRING TO A COOKIE BOOTH � A printed copy of booth sign-up from eBudde (for Council -Sponsored Booths) or written permission from store manager (for My Sales Booths). � Cookies � Booth inventory sheet to track purchases or a device with Booth Sale Recorder app � Table and chairs � Table cloth (optional) � $60 in change (30-$1 bills, 6-$5 bills) � Hip bag or pocket aprons to manage money � Booth posters or other decorations – bling your booth!** (if allowed by store location) � Any additional items a booth location may require. These requirements will be noted in eBudde. � First aid kit, emergency card, and permission slips/health forms. **Find resources, ideas, and clip art at littlebrownie.com BOOTH RULES • Girls make all the sales. • Dress appropriately and identify yourself by wearing uniform and membership pin. • An adult must always be at a booth with no more than three girls. � Two unrelated adults (one needs to have current membership and background check) and up to three girls. or � One parent/guardian with up to three daughters (all daughters must have current memberships). • Adults may not smoke, consume alcohol, or carry firearms. 18
BOOTH ETIQUETTE It’s important to be polite and follow the rules while selling at a booth. We have gathered some “Do” and “Don’t” tips from some of the most successful troops to help troops with their booths. DO’S DON'TS • Approve booth site/time with • Show up to booth location without management/council. appropriate approval. • Know your booth location and • Block entrance or any other doorway prepare for weather. • Jump, run, play, or go into parking lot • Check-in and check-out with store • Leave money on table, under table, manager. or in a box. • Locate a safe restroom for girls • Attempt to physically recover stolen and adults to use. items if someone takes money • Dress appropriately and identify or cookies from your booth. yourself by wearing uniform and • Take friends or siblings as they are membership pin. not covered by Girl Scout insurance. • Be polite, pleasant, and smile. • Take animals/pets. Thank people whether they make a • Allow adults to sell for girls purchase or not. • Eat or chew gum. • Stay only for the time your troop • Have any food items, other than reserved. cookies, on your booth table. • Appropriately divide booth times • Have more than three girls at a booth into shifts for girls. at anytime. • Send a “Thank you” note to store • (ADULTS) Smoke or consume alcohol. manager. • (ADULTS) Do not carry any firearms. • Be smart with money by keeping money out of sight. • Report any incidents/theft to GSCO, police, and local security. • Communicate with your troop to decide how to fairly divide credit for cookies at booth among the girls at booth. • Plan to have at least two adults and one girl at booth at all times • Girls make ALL sales. • (ADULTS) Settle any disputes in the Girl Scout manner (DO NOT involve store manager). 19
RESOURCES Be sure to take advantage of the wealth of resources available online to guide you through a fun and successful Girl Scout Cookie Program. Girl Scouts of Colorado council website – girlscoutsofcolorado.org Visit GSCO’s site to find procedures, forms, materials, manuals, and other helpful information. Little Brownie Bakers – littlebrownie.com (The website of our official Girl Scout cookie baker) Find girl activities, marketing ideas, and clip art to help girls prepare for the cookie program. Little Brownie Bakers YouTube Channel – youtube.com/LittleBrownieBakers Check out a library of inspiring videos featuring real girl stories and selling tips. GSCO Blog – gscoblog.org Check out the GSCO blog to see news, contests, weekly Smart Cookie emails, and troop-to-troop transfers. Digital Cookie – girlscoutsofcolorado.org/digitalcookie Each caregiver will receive a personal email to set up their girl’s account. Girl Scouts can set up their own personalized sales page, take credit card payment, and ship cookies directly to their customers. Cookie Locator – cookielocator.littlebrownie.com Help friends and customers locate the closest cookie booth sale with this website. Also available as an app for iPhone and Android. Girl Scouts of the USA (GSUSA) – girlscouts.org Locate info on the Girl Scout Cookie Program and national cookie badges and pins. DOC Mobile App – Download the free app from the iPhone App Store or through Google Play. Allows girls to accept credit cards in real time. 20 20
FAMILY PERMISSION FORM Welcome to the 2018–2019 Girl Scout Cookie Program The Girl Scout Cookie Program® is important to girls, their troops, and Girl Scouts of Colorado. The program provides funds to support activities such as Girl Scout events, trips, camping, and service projects. For GSCO, the program provides funds to recruit and train adult volunteers, organize Girl Scout groups, provide council-wide programs such as science and career workshops, and provide financial assistance so all girls have access to the opportunities Girl Scouting offers. Through the Girl Scout Cookie Program, girls develop the five essential skills and more: Goal setting, decision-making, money management, people skills, and business ethics. ----------------------------------------------------------------------------------------------------------------------------- Family Adult Permission and Responsibility Form for the Girl Scout Cookie Program My Girl Scout _____________________________________, a member of troop/group ______________ has my permission to participate in the 2018–2019 Cookie Program. In so doing, I agree to accept financial responsibility for all products and funds she receives. I will see that she does not sell prior to the official starting date and that she has adult guidance at all times. To that end, I will review the safety guidelines with my Girl Scout for contacting customers, taking orders, selling, and delivering cookies, including the latest online guidelines from GSUSA. Specific information will be given to you about each activity through the adult in charge whose contact information is below. My daughter has my permission to engage in online cookie program activities under the supervision of myself and/or the Girl Scout adult in charge. Yes _________ No _________ Signature of Caregiver Telephone Date Address City State Zip Code Please check any areas in which you are willing to assist our group this Cookie Season: ___ Cookie Volunteer in Charge ___ Chaperone for Cookie Booth ___ Cookie Warehouse Pickup ___ Cookie Volunteer Assistant ___ Chaperone for Neighborhood Sales ___ Cookie Storage ___ Technology Assistant ___ Cookie Signage with girls ___ Deliveries Assistant ___ Host cookie girl presentation/booth at work ___ Other: _____________ Troop/Group Girl Scout Contact: Name:__________________________________________ Position:__________________________ Phone:_____________________________ Email:_________________________________________ 21
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THANK YOU FOR PARTICIPATING IN THE 2019 GIRL SCOUT COOKIE PROGRAM 23
The GIRL SCOUTS® name and mark, and all other associated trademarks and logotypes, including but not limited to the Trefoil Design, are owned by Girl Scouts of the USA. Little Brownie Bakers is an official GSUSA licensee. Go for Bold, Cookie Games, Cheers for Cookie Volunteers, Cookie Captain, Cookie Rookie, Cookie Entrepreneur, Gift of Caring, Cookie House Party, eBudde, Built by Me, Cookie VIP eTraining, Cookie Club, My Cookie Friend, Cookies 101 and Social Media Toolkit are trademarks of Kellogg NA Co. The LITTLE BROWNIE BAKERS® name and mark, and all associated trademarks, including SAMOAS, TAGALONGS, DO-SI-DOS, SAVANNAH SMILES and 24 TOFFEE-TASTIC are registered trademarks of Kellogg NA Co. Copyright ®, TM, © 2018-2019 Kellogg NA Co.
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