Factsheet Information for exhibitors - Connecting Global Competence
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Connecting Global Competence
Factsheet
Information for exhibitors
co -located event
Contents
Introduction ������������������������������������������������������������������������������������������������������������������������������������ 3
Highlight Topics������������������������������������������������������������������������������������������������������������������������������� 4
Decision Makers’ Exhibition and Technology Stage������������������������������������������������������������������������� 5
Visitors: Numbers and facts���������������������������������������������������������������������������������������������������������6 – 7
Visitor and exhibitor satisfaction������������������������������������������������������������������������������������������������������ 8
Exhibitors’ Testimonials�������������������������������������������������������������������������������������������������������������������� 9
electronica Conferences �����������������������������������������������������������������������������������������������������������������10
Forums �������������������������������������������������������������������������������������������������������������������������������������������11
Live demonstrations �����������������������������������������������������������������������������������������������������������������������12
Talent meets Industry����������������������������������������������������������������������������������������������������������������������12
e-ffwd: The Start-up Week powered by Elektor�����������������������������������������������������������������������������13
Supporting your trade fair success��������������������������������������������������������������������������������������������������14
Plan of the fair grounds������������������������������������������������������������������������������������������������������������������15
Contact details �������������������������������������������������������������������������������������������������������������������������������16
2
electronica:
Where the future begins
electronica is the world’s leading trade fair and electronica 2018:
conference for electronic components, systems, spotlight on innovation and effectiveness
applications and solutions. It is an international Five elements make electronica unique, effec-
industry meet up and visitors enthusiastically tive and innovative:
report it to be an excellent business platform,
efficient networking event, technical product • Comprehensive:
show and forum for the highest level of industry Over 3,000 exhibitors represent the entire
discussion. world of electronics more comprehensively
than anywhere else across 17 halls.
electronica acts as the display window for inno-
• Clearly organized:
vation and trends: It shapes the status quo and
The structure of electronica according to
gives us a glimpse into the future. Acting as a
segments ensures that you are easily found
think-tank, it grants decision makers, engineers
by current and new customers.
and developers that all important inspiration.
• Concentrated demand and Competence:
89% of visitors are decision-makers. 44% are
from hardware and software development,
design, manufacturing and construction.
• Competency building and networking:
5 conferences and 10 forums act as com-
petence transfer centers with TechTalk and
expert panels.
• Innovation and Emotion:
The new Hall C6 combines innovation and
emotion, it is a live demonstrations and
career fair of a new kind. It makes you even
more visible to trade visitors, young talent
and the media. Show what your products do
in their application!
3
Signposts
for Electronic Technologies and Trends
Comprehensive exhibitor topics Current highlighted topics
• Automotive The highlight topics of electronica pick up on
• Displays important topics and drivers of the industry and
• Electrical connectors / System peripherals thus set special focal points within the trade
• Electronics-Design (ED / EDA) fair and its lecture events. electronica offers a
professional forum for every highlight topic.
• Embedded systems
• EMS Electronic Manufacturing Services • Automotive
• Semiconductors • Cyber Security
• PCBs and other circuit carriers • Embedded systems
• Test and measurement • Industrial IoT
• Micro- and nanosystems • LED / SSL
• Passive components • Medical Electronics
• Sensor technology • New: Artificial Intelligence
• Services • New: Smart Grids / Smart Energy
• Power supplies
• System components
• Wireless
4
Decision Makers’ Exhibition
and Technology Stage
Business & Technology, Knowledge & Visions
electronica makes Munich the most impor- 6 good reasons for exhibiting:
tant global industry meeting place for decision electronica
makers, buyers, engineers, developers.
... is the decision makers’ trade fair.
89% of electronica visitors are decision-makers!
electronica 2016 review ... is the technicians’ trade fair.
A key date in the industry calendar At electronica, you will be able to reach more
73,451 industry professionals from than 73,000 trade visitors from the fields of
84 countries development, design and production from all
2,913 exhibitors from 51 countries over the world in four days.
8,000 participants at conferences ... is the networking event.
and forums* Nowhere else can you reach all your target
Global appeal groups as comprehensively as at the electronica.
52% of visitors are from abroad Strengthen existing relationships and make new
67% of exhibitors are from abroad contacts!
World’s leading trade fair even in the media ... means competence building and
531 journalists from 28 countries knowledge transfer.
5,420 articles in the media* 5 conferences and 10 forums provide an
overview and impulses for the future, impart
knowledge and facilitate the exchange of pro-
fessional experience at all levels.
... helps to find new colleagues.
Employer branding @ Talent meets Industry
allows you to reach, young talent and even
experienced employees on the job market.
... is innovative.
You are showing where the future is headed and
electronica supports you in doing so. With its
forums and conferences. And new this year
with the opportunity to demonstrate live!
* rounded figures.
All figures on evaluation results are based on the exhibitor and visitor survey by TNS Infratest. 5
Unless otherwise stated, visitor values refer to all trade visitors.
Effective:
Concentrated demand in one place
At electronica in Munich you will meet more Whether you want to use electronica as a Domestic and foreign demand High concentration of decision makers
than 73,000 visitors in 4 days from 84 coun- networking event, as a technical product 52 percent of visitors came from abroad 89% decision makers
tries, with the highest decision-making autho- show or as a combination of both: you are
rity, and the best technical background. These sure to achieve your goals with unsurpassed
visitors come from all industry sectors and effectiveness.
have exactly the right responsibilities.
Visitors’ roles
61%
48% 52% 28% Consulting
Germany Foreign Critical role
30% role
25%
20%
15%
Commercial and technical visitors Top level executives
10%
At electronica you will reach both equally 53% managerial roles
5% 3%
commercial technical
0% roles roles
21%
14% Top
Electronics Development 28%
7%
7%
4%
2%
2%
7%
Management / leadership roles 14%
Purchasing / procurement 12%
Sales 14%
3%
management
28% level
Production / manufacturing /
quality control / testing
Design
Research
Construction
Advice
Other
Marketing / advertising / PR
12%
32%
7% Other
14% management
7% level
4%
2% 2%
6
The Global Meeting-point
Visitors’ origins
Priority areas / industry sectors
Visitors come from the following industries
Industrial electronics 46%
Automotive 28%
Telecommunications 17%
Medical electronics 16%
Electronics for other consumer goods 15%
Lighting 13%
Energy 12%
Flight and aerospace technology 9%
Military electronics 9%
Electronics for railways 8%
Consumer electronics 7%
E-Mobility 5%
Office and data technology (OEM) 4%
0% 10% 20% 30% 40% 50%
Top 15 countries alongside Germany
Additional 69 countries
Visited exhibitor areas
The trade visitors visited the following exhibition areas
Semiconductors 45%
Passive components 35%
Top 15 visitor countries alongside Germany
Sensor technology 35% • France • Sweden
Embedded systems 30% • Great Britain and Northern Ireland • Switzerland
Test and measurement 29%
• Israel • Slovenia
Displays 29%
• Italy • Spain
Automotive 27%
Power supplies 27% • The Netherlands • Czech Republic
PCBs / Circuit carriers / EMS 26% • Austria • USA
Wireless 26% • People’s Republic of China
• Poland
Electronics-Design (ED / EDA) 22%
Electrical connectors / System peripherals 18%
• Russian Federation
Micro- and nanosystems 14%
System components 12%
Services 5%
0% 10% 20% 30% 40% 50%
7
Highest Levels of Satisfaction
The right venue for doing business
Top scores from exhibitors ... and visitors
Exhibitors giving “good” to “excellent” ratings Visitors giving “good” to “excellent” ratings
electronica as a whole 90% electronica as a whole 99%
Role as a driving force / leading trade fair 88% Role as a driving force / leading trade fair 96%
Completeness and range of products / services 88% Completeness and range of products / services 98%
Presence of market leaders 88% Presence of market leaders 96%
International diversity of exhibitors 88% International diversity of exhibitors 97%
Clear layout / industry segmentation 88% Clear layout / industry segmentation 92%
0% 20% 40% 60% 80% 100% 0% 20% 40% 60% 80% 100%
... also in terms of achieving goals Visitors achieving their business goals
Exhibitors achieving their business goals
Maintaining existing business relationships 94% Competition monitoring, market overview 94%
Brand / product presentation, creating brand image 92% Preparing for investments 89%
Competition monitoring, market overview 88% Further training / developing specialized knowledge 91%
Establishing new business partnerships 78% Establishing new business partnerships 93%
0% 20% 40% 60% 80% 100% Getting an overview of trends and developments 96%
Making concrete investments 94%
Information about / searching for innovations 95%
Maintaining existing business relationships 98%
0% 20% 40% 60% 80% 100%
96% 97%
Intention to Intention to
attend again attend again
Exhibitors Visitors
8
Exhibitors’ Testimonials
on electronica 2016
“(…) This leading trade fair always provides us “(…) an outstanding platform for forging new
with an exceptional opportunity to meet key business contacts, maintaining existing contacts,
global customers from completely different and presenting our new company portfolio to
market segments and generate new leads. (...)” customers. The strong automotive focus is a
Rudolf Mayerhofer, Measurement particularly important aspect for us. (...)”
Technology Sales Germany, Dr. Wolfgang Bochtler, General Manager,
Rohde & Schwarz Automotive Industry, Senior Operating
Officer, Nippon Mektron, Japan, CEO,
Mektec Europe
“(…) the electronica theme of ‘Inside Tomorrow’
attracted highly qualified visitors with a broad-
ranging exhibitor portfolio and high-caliber “(…) We meet many users here with specific
conference program. (...)” technical requirements. (...) For me, electronica
Günter Haller, Managing Director, is a combination of live demonstrations and in-
STMicroelectronics, Germany depth expertise. Promises are kept rather than
made here.”
Torsten Janwlecke, President of
the Device Connectors Business Unit,
“(…) We met more business partners from PHOENIX CONTACT, Germany
countries such as Italy, France, England, Eastern
Europe and Israel at our stand than ever before.”
Jörg Strughold, Vice President of
Sales for EMEA Components, “Electronica has been one of the most impor-
Arrow Central Europe, Germany tant trade fairs for us for many years (...) the trade
fair has proven to be the ideal platform for us.
Kirsten Willings, Communication
and Marketing Services Manager,
“(…) The specialist visitors surpassed our expec- Osram Opto Semiconductors, Germany
tations.”
Kai Mielenhausen, Event Manager—
Marketing Communication, Samsung
Semiconductor Europe, Germany
electronica.de/exhibitor-statements
9
electronica Conferences
Expertise at its best
Renowned experts speak about the latest electronica
topics and challenges facing electronics and its Automotive Conference
applications. International conference on technologies
electronica conferences offer an additional and strategies for automotive electronics
opportunity to discover and discuss current and components.
market trends, technical issues and innovative
solutions, and also to come away with some
electronica
fresh ideas.
Cyber Physical Systems Conference
electronica.de/supporting-program
International conference on networked
embedded systems and artificial intelligence.
Widespread satisfaction with electronica
the conferences Embedded Platforms Conference
99% Wireless Congress The communication platform for suppliers of
99% Embedded Platforms components, tools, software and solutions.
Conference
96% electronica Automotive electronica
Conference Medical Electronics C
onference
International conference on electronics in
100% IT2Industry Conference
e-health and medical applications.
Approximately 8,000 participants in the confer
ences and forums in 2016. Wireless Congress
Systems & Applications.
You can find further information at:
electronica.de/conferences
10 All figures are based on an exhibitor and visitor survey conducted by TNS Infratest.Expertise to go
The forum program with TechTalks
The electronica forums cover key topics in in- • electronica Forum
formative talks, exciting panel discussions, and • e lectronica Automotive Forum
round table discussions with top-class guests. (with expert talks)
They provide an opportunity to discuss current • e lectronica Embedded Forum
market and technology-related matters in the • C
yber Security Forum
exhibition halls with experts and colleagues. • Industrial IoT Forum
TechTalks are a new feature planned for all • L ED / Solid State Lighting Forum
forums in 2018. This technically advanced • M
edical electronics & e-health Forum
format is specifically aimed at engineers and • P CB & Components Marketplace
developers.
• e lectronica Exhibitor Forum
• e lectronica Electrical Connectors’ Forum
• electronica Smart Grids / Smart Energy Forum
Widespread satisfaction with the forums • electronica CEO Round Table
95% electronica Forum
96% PCB & Components Market-
place
90% Exhibitor Forum
93% electronica Automotive Forum
You can find further information at:
98% electronica Embedded Forum electronica.de/forums
11Inspire!
New ways of reaching your target groups
Your live demonstration Talent meets Industry
Experience, employer branding, Engage with the talent of tomorrow
and media highlight Talent meets Industry is the new integrated
A live demonstration is worth a thousand concept for acquiring new talent and specialist
words, which is why the new Hall C6 is taking staff in Hall C6. Talent meets Industry is much
an innovative approach. Make it your stage! more than a careers fair.
Use your live video to maximum effect to show The event successfully blends experience and
just what your products and services can do. information to pique visitors’ curiosity, for
Let your imagination run wild and reach your example with your demo. Indeed, live demos of
key target groups in a completely new way by your products’ applications are the hall’s focal
offering them an experience. and defining element. They are a magnet for
target groups, draw people’s attention, and
• Industry professionals
provide a framework for successfully appealing
• N
ew talent
to pupils, students and young talent.
• M
edia
The same goes for the electronica Makeathon,
where participants from various software or
hardware development fields work together to
develop a useful, creative or entertaining
solution in 24 hours.
This makes electronics cool, exciting and
relevant for pupils and students. They also learn
about careers and opportunities that you and
the sector can offer. This provides the perfect
conditions for successful employer branding at
electronica.
12e-ffwd
electronica Fast Forward—
the Start-up Week powered by Elektor
In 2018, following a successful premiere in The exhibition and award categories are based
2016, electronica Fast Forward, the electronica on electronica’s key topics. The e-ffwd
Start-up Week powered by Elektor and the Sponsor’s Challenge is a NEW initiative for
lucrative electronica Fast Forward Award will 2018. It will start about 6 months before the
once again forge links between prototypes and event, giving participants the opportunity to
start-ups on the one hand and established implement their ideas using hardware supplied
companies on the other. by the sponsor.
After all, companies seeking to continue their Get involved! As an exhibitor, interested visitor
success into the future need intelligent, prag- and future business partner, business angel or
matic and pioneering solutions. Many experts sponsor.
regard the maker scene as a “third industrial You can find further information about
revolution,” set to fundamentally change our electronica Fast Forward and the available
economy and society. They anticipate that it will sponsoring packages at:
provide a similar creative stimulus to that trig- electronica.de/en/e-ffwd
gered by the Internet in the 1990s.
e-ffwd consists of three main features:
• T he e-ffwd stand with its exhibition in the
middle of Semiconductor Hall C5
• W
orkshops, talks and pitches in the e-ffwd
Forum
• The electronica Fast Forward Award
13Flawless Service
Support to make your trade fair a success
Full Service Our job is to ensure that your trade show Send out those invitations! Multi-channel communication
You can rely on our dynamic support from goes well Effective and simple with full cost control. Tell your customers where they can find you
design to implementation. This is close at hand The trade fair success initiative makes taking electronica works hard to ensure the right visitors at the trade fair—and when and where the
and immediately accessible at the venue. part in electronica simpler for you. Our package come to the trade fair. trade fair is taking place. We recommend the
ranges from technical services to marketing However, no-one knows your customers and following mix of information:
• E vent services for your trade fair and fringe
services. We support you before, during and target groups better than you, so you are best
activities • E-mail signature—state your electronica
after the trade fair, enabling you to get the placed to issue invitations to your stand to maxi-
• D
eutsche Bahn train tickets and Lufthansa hall and stand number in every e-mail.
most out of your attendance: mum effect and without wasting resources. The
plane tickets at discounted rates • Advertisements—publicize your appear
sooner you do this, the better. Ideally, this will
• S huttle service from the airport to the trade • A
ssistance with planning your stand ance at the trade fair in your print and on-
be done via a variety of channels.
fair center • L ead management solutions line advertising.
Efficient and appreciated—
• W
ebshop allowing you to access services • E xhibitor workshops • P ress releases and newsletters—draw
vouchers for one-day tickets
simply and conveniently • P ractical tips and check lists attention to electronica and your presence
Invite your long-standing key customers and
• R
oom and hotel service providing suitable • Reminder service there in press releases and in your news-
potential new customers quickly and selectively
accommodation • Trade fair budget planner letters.
either online or by post. We can offer you an
• S ocial media—your social media channels
unlimited number of ticket vouchers for this
are ideal forums for making people aware
purpose. After the trade fair, we supplement
of electronica and your stand there.
information on redeemed tickets for your trade
Stand design and participation options at • B
anners—we provide banners in the Ex-
electronica.de/fairsuccess fair debrief with survey data.
electronica hibitor Shop that you can use on your web-
electronica.de/exhibitorservices Simple and calculable—
You may decide to design your stand yourself, site or other online media.
cost limit for one-day ticket vouchers
opt for complete packages including erection
Thanks to a cost cap, it is possible to calculate
and dismantling, or choose combination pack-
the cost of your invitation campaign. Main exhib-
ages for themed exhibition areas. Our partici-
A special perk—conference itors and exhibitors on joint stands pay for a
pation options offer you maximum flexibility.
attendance with preferential maximum of three redeemed (online) vouchers
conditions for exhibitors per square meter of stand space booked.
As an exhibitor, you will be granted special
electronica.de/application
conditions at all electronica conferences. You
can use these for your own employees and
any special customers you may wish to invite
to conferences.
14Anschlussstelle/Motorway
Feldkirchen-West exit
Feldkirchen-West
r
m ee r
S t r a ß
S t r a ß e
A94
A94
i e e
R i e m
R
A99/ Passau
A99/ Passau
Plan of the fair grounds
ussstelle/Motorway exit
ussstelle/Motorway exit
en-
en-
M
c he n
Müünnchen
Fit for the Future P
P
Nord P
P
Ausstellungsfreigelände Nord /
Ausstellungsfreigelände
Outdoor Exhibition Area Nord
North/
Nord Outdoor Exhibition Area North
Connecting Global Competence
Connecting Global Competence
Nord
Nord
A1
A1
B1
EMS Electronic Manufacturing Services, Leiterplatten und andere
EMS Electronic
unbestückte Manufacturing /Services,
Schaltungsträger Leiterplatten
EMS Electronic und andere
manufacturing services,
North
North
B1 unbestückte
PCBs and other Schaltungsträger
circuit carriers / EMS Electronic manufacturing services,
Nordost
Nordost P
P
PCBs and other circuit carriers
P2 P3 P4 Northeast A2Nord
Elektromechanik und Systemperipherie, Gehäusetechnik, Relais,
st /
P2 P3 P4 Northeast A2Nord
Elektromechanik
Schalter, Tastaturen
Schalter,
und/ Electrical
Systemperipherie,
Tastaturenrelays,
/ Electrical
connectors
connectors
Gehäusetechnik, Relais,
and system peripherals,
and system peripherals,
We s t / e casing technology, switches, keyboards
a uss Waeragge casing technology, relays, switches, keyboards
rkh ug G ra A3
Paarkrhkaing Geastt A3
B3 Messen und Prüfen / Test and measurement
Messen und Prüfen / Test and measurement
P P a r k i n We s Conference
eesstt st
B3
Pa W 2 3 6 7 Conference
Center North A3 ED / EDA
w C
C 11 C
C 22 C
C 33 C
C 44 C
C 55 C
C 66
2 3 6 7 Center North
r d
ord hweest
A3 ED / EDA
DD
w
Tower
N
NNooorrtthw
A4 B4–5
Halbleiter / Semiconductors
ee
Tower A4C3–5
B4–5
Halbleiter / Semiconductors
C3–5
N
- -
A4 SEMICON Europa 2018
A mA m
GG
A4 SEMICON Europa 2018
A Am m
O Ol lo of f- -
M eMse s
A5
aa
Stromversorgung / Power supplies
P7 P8 A5
A6 Stromversorgung / Power supplies
s esse s
P7 P8 A6
ss pp
M Me e
ICM A6
e ee e
Passive Bauelemente / Passive components
ICM 4 5 A6
B6 Passive Bauelemente / Passive components
B
B 00 B1 B
B 22 B
B 33 B
B 44 B
B 55 B
B 66
4 5 B6
s ss s
B1 B2 Elektromechanik und Systemperipherie /
e e r r i i - - BB
Elektromechanik undandSystemperipherie /
P Pa a l l m m e e
B2
C2 Electrical connectors system peripherals
e
C2 Electrical connectors and system peripherals
ef fr r
B3
Sensoren, Mikro- und Nanosysteme (NEMS, MEMS) /
Sensoren, Mikro-andund Nanosysteme (NEMS, MEMS) /
e ei i
Ost
Ost
B3 Sensors, micro- nanosystems (NEMS, MEMS)
West
Sensors, micro- and nanosystems (NEMS, MEMS)
West
A t r i u m A t r i u m
East Am P9 P10 P11 P12
g ge el lä än nd de e
A t r i u m A t r i u m
East Am
Messe-
Messe-
P9
B3
B3 P10
Servotechnik
Servotechnik P11 P12
/ Servo-technology
/ Servo-technology
- - S St tr ra a
turm
oo
turm B4 Displays
s ssesseesee e
B4 Displays
gg
Expressway 1 8 9
Expressway Messe- P+R Automotive
ee
A1 A
A 22 A
A 33 A
A 44 A
A 55 A
A 66
Messe- 1 8 9 P+R B4
Linien-Bus / haus / Parkhaus / Automotive
A1
B4
A mM eM e
haus / Parkhaus /
n n
Linien-Bus
Public Bus / Adminis- Park & Ride
Public Bus Adminis- Park & Ride
Parking Embedded
ß ße e
B5
tration Parking Embedded
Garage B5
Am
electronica tration
Building
electronica
Airport Shuttle Garage
Building C3 Wireless
Airport Shuttle C3 Wireless
Taxi Besprechungsräume, Talent meets Industry, Makeathon,
Taxi C6 Besprechungsräume,
C6 DEMO / ApplikationenTalent meets
/ Meeting Industry,
rooms, Makeathon,
Talent meets Industry,
W i l l y - B r a n d t - A l l e e DEMO / Applikationen
Makeathon, / Meeting rooms, Talent meets Industry,
DEMO / Applications
W i l l y - B r a n d t - A l l e e Makeathon, DEMO / Applications
ICM Konferenzen / Conferences:
ICM Konferenzen / Conferences:
U2 Messestadt West U2 Messestadt Ost electronica Automotive Conference
U2 Messestadt West U2 Messestadt Ost electronica Automotive Conference
electronica Cyber Physical Systems Conference
Foren / Forums: 1 PCB Marketplace 4 Automotive Forum and Expert Talks 7 Demo Forum and Tear Downs electronica Cyber Physical Systems Conference
Foren / Forums: 1 PCB Marketplace 4 Automotive Forum and Expert Talks 7 Demo Forum and Tear Downs electronica Embedded Platforms Conference
2 Electrical Connectors’ Forum/ 5 Embedded Forum and Expert Talks 8 SEMICON Europa TechARENAs electronica Embedded Platforms Conference
2 Electrical
Exhibitor Connectors’
Forum Forum/ 5 Embedded Forum and Expert Talks 8 SEMICON Europa TechARENAs electronica Medical Electronics Conference
Exhibitor Forum 6 electronica Fast Forward 9 Smart Grids Forum electronica Medical Electronics Conference
3 electronica Forum 6 electronica
powered byFast Forward
Elektor 9 Smart Grids Forum Wireless Congress
3 electronica Forum powered by Elektor Wireless Congress
Planungsstand / Planning status as of: 11/2017
Planungsstand / Planning status as of: 11/2017
15
Geländeplan /Your Points of Contact
electronica looks forward to welcoming you!
Global service network Organizer and information International point of interest Exhibition
Messe München uses it’s global network of Messe München GmbH, Messegelände electronica and its sister events are not con- November 13–16, 2018
subsidiaries and representative offices abroad 81823 München, Germany fined to Munich, but instead take place all over
Opening hours:
to ensure that you can get in contact with us Tel. +49 89 949-20331/20372 the world. Open the door to new growing
Tuesday to Thursday, 09:00–18:00
directly in over 123 countries. Fax +49 89 949-20339 markets at:
Friday, 09:00–17:00
The current addresses can be found under: projektleitung@electronica.de electronica.de/electronicsnetwork
electronica.de/representatives Messe München, Germany
What’s new at electronica? What is the buzz in
the industry?—you can keep up to date with all
the latest here: electronica.de
facebook.com/electronicaFair
linkedin.com/company/electronicafair
blog.electronica.de
twitter.com/electronicaFair
youtube.com/electronicaFair
Published by Messe München GmbH, Munich;
Factsheet DACH 11.2017
Subject to change without notice. Supplies limited. Available
only as long as supplies last.
All prices are subject to VAT. Last updated: 11/2017You can also read
