FACT BOOK 2020 - Yamaha Motor Co., Ltd.
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FACT BOOK 2020
Contents Corporate Section 2 Corporate Profile 2 Corporate Philosophy (Corporate Mission / Management Principles / Action Guidelines) 3 Operating Performance 3 Sales Breakdown by Segment 3 Sales Breakdown by Region 4 Organization 5 Board of Directors, Audit & Supervisory Board Members and Executive Officers 6 Group Companies 7 History 8 Number of Employees / Number of Recruited Graduates Product Business Section 10 Land Mobility 10 Motorcycles 13 All-Terrain Vehicles & Recreational Off-highway Vehicles 13 Snowmobiles 14 Electrically Power Assisted Bicycles 16 Marine Products 16 Marine Engines 18 Boats 19 Personal Watercraft 20 Swimming Pools 21 Robotics 21 Surface Mounters and Industrial Robots 22 Industrial-use Unmanned Helicopters 23 Financial Services 23 Sales Finance 24 Others 24 Golf Cars 25 Automobile Engines 26 Electric Wheelchairs 27 Generators 27 Snow Blowers 28 Other Products 28 Parts and Accessories 28 Pleasure-use Boat Mooring Equipment 28 Water Purification Systems 28 Racing Kart Engines
FACT BOOK 2020 Corporate Section
Corporate Profile
Corporate name: Yamaha Motor Co., Ltd.
Founded: July 1, 1955
Headquarters: 2500 Shingai, Iwata, Shizuoka 438-8501, Japan
President: Yoshihiro Hidaka
Capital: 85,905 million yen (as of Dec. 31, 2019)
Yamaha Motor Co., Ltd.
Number of shares: Authorized: 900,000,000
Issued: 350,013,146 (as of Dec. 31, 2019)
Number of employees: Consolidated basis: 55,255
Non-consolidated basis: 10,567 (as of Dec. 31, 2019)
Group companies: Number of consolidated subsidiaries: 134 (Japan: 24 Overseas: 110)
Number of non-consolidated subsidiaries accounted for by the equity method: 4
Number of non-consolidated affiliates accounted for by the equity method: 31 (as of Dec. 31, 2019)
Lines of business: Manufacture and sales of motorcycles, scooters, electrically power assisted bicycles, boats, sailboats, personal watercraft,
pools, utility boats, fishing boats, outboard motors, ATVs, recreational off-highway vehicles, racing kart engines, golf cars,
multi-purpose engines, generators, water pumps, snowmobiles, small snow blowers, automobile engines, surface
mounters, intelligent machinery, industrial-use unmanned helicopters, electrical power units for wheelchairs, helmets. Im-
port and sales of various types of products, development of tourist businesses and management of leisure, recreational
facilities and related services.
Corporate Philosophy
- Corporate Mission -
Kando* Creating Company
Offering new excitement and a more fulfilling life for people all over the world
Yamaha Motor strives to realize peoples' dreams with ingenuity and passion, and to always be a company people look to for the next exciting
product or concept that provides exceptional value and deep satisfaction.
* Kando is a Japanese word for the simultaneous feelings of deep satisfaction and intense excitement that we experience when we encounter something of exceptional value.
- Management Principles -
1. Creating value that surpasses customer expectations
To continue to produce value that moves people, we must remain keenly aware of the customer's evolving needs.
We must strive to find success by always surpassing customer expectations with safe, high-quality products and services.
2. Establishing a corporate environment that fosters self-esteem
We must build a corporate culture that encourages enterprise and enhances corporate vitality.
The focus will be on nurturing the creativity and ability of our employees, with an equitable system of evaluation and rewards.
3. Fulfilling social responsibilities globally
As a good corporate citizen, we act from a worldwide perspective and in accordance with global standards.
We must conduct our corporate activities with concern for the environment and communities and fulfill our social responsibility with honesty
and sincerity.
- Action Guidelines -
Acting with Speed Meeting change with swift and informed action
Spirit of Challenge Courage to set higher goals without fear of failure
Persistence Working with tenacity to achieve desired results, and then evaluating them
2Operating Performance (Consolidated Basis)
(Unit: billion ¥; rounded off to one decimal place)
FY2017 FY2018 FY2019 FY2020 (Plan)
Net sales Operating
1,673.1 1,760.0 income
1,800 1,670.1 1,664.8
200
160
Net sales 120
1,200 149.8 140.8
115.4 123.0 80
Operating income 40
0
600
Ordinary income 154.8 138.0 119.5 128.0
Profit attributable to owners of parent 101.6 93.4 75.7 80.0
Exchange rate (USD) 112 JPY 110 JPY 109 JPY 108 JPY
Exchange rate (EUR) 127 JPY 130 JPY 122 JPY 120 JPY
Capital expenditures 56.5 55.1 58.1 74.0
Depreciation expenses 45.5 46.4 49.7 46.5
Research and development expenses 99.2 102.8 122.6 127.3
Equity ratio 44.0% 46.3% 46.0％ 44.3％
Interest-bearing debt 353.5 356.7 365.0 410.0
Debt/equity ratio (gross) 0.57 0.54 0.52 0.56
ROE 17.6% 14.6% 11.1％ ー
Cash and cash equivalents at the end of the year 155.6 138.2 122.7 ー
Percentage of overseas sales 89.8% 90.5% 89.8％ 89.8％
Net cash provided by (used in) operating activities 126.3 58.9 99.1 ー
Net cash provided by (used in) investing activities (53.2) (48.3) (79.7) ー
Net cash provided by (used in) financing activities (52.8) (26.4) (36.8) ー
Sales Breakdown by Segment (Consolidated Basis)
Financial services
40.9 (2.5%) Major products in each segment
Others “Land mobility”
102.7 (6.2%) Motorcycles, intermediate parts
for products, knockdown parts for
Robotics overseas production, all-terrain vehicles,
75.6 (4.5%) recreational off-highway vehicles,
snowmobiles, electrically power assisted
FY2019
bicycles, etc.
Marine products Net sales “Marine products”
345.1 (20.7%) Outboard motors, personal watercraft,
1,664.8 boats, swimming pools, fishing boats and
utility boats
“Robotics”
Land mobility Surface mounters, semiconductor
1,100.4 (66.1%) manufacturing equipment, industrial
(Unit: billion ¥; rounded off to one decimal place) robots, industrial-use unmanned
helicopters, etc.
Sales Breakdown by Region (Consolidated Basis) “Financial services”
Sales finance and lease related to
the Company’s products
Other areas Japan “Others”
182.0 (10.9%) 169.8 (10.2%) Golf cars, generators, small-sized snow
blowers, multi-purpose engines,
automobile engines, automobile
components, electric wheelchairs, etc.
FY2019 North America
Overseas Net sales 372.2 (22.4%)
1,495.0 (89.8%)
1,664.8
Asia
723.8 (43.5%) Europe
217.0 (13.0%)
(Unit: billion ¥; rounded off to one decimal place)
3Organization (As of April 1, 2020)
Integrated Auditing Division
Human Resources & General Affairs Center
Human Resources Division
Global Human Resources Development Division
General Affairs Division
Sustainability Division
Legal & Intellectual Property Division
General Meeting of Shareholders International Trade Control Division
Government & Industrial Affairs Division
Audit & Supervisory Board Audit & Supervisory Board Corporate Planning & Finance Center
Members’ Office Corporate Planning Division
Board of Directors Finance & Accounting Division
Chairman Business Management Division
Business Process Innovation Division
President & CEO* Management Committee Corporate Communication Division
Sustainability Committee Financial Service Development Division
IT* Center
Digital Strategy Division
Process & IT Division
Creative Center
Mobility Technology Center
NPM* Business Section
EM* Technology Section
Automotive Development Section
Digital Development Section
Advanced Technology Center
New Venture Business Development Section
Research & Development Section
Quality Assurance Center
Corporate Quality Section
Motorcycle Quality Assurance Section
Manufacturing and Production Engineering Center
Manufacturing Planning Section
Manufacturing Section
Production Engineering Section
Manufacturing Technology Center
Procurement Center
Strategy Planning Section
Procurement Section
Powertrain Unit
Powertrain Planning Section
Powertrain Development Section
PF* Model Unit
Engineering Promotion Section
Electronics Technology Section
PF Model Development Section
Motor Sports Section
CS* Center
After Sales Section
Spare Parts Section
Motorcycle Business Operations
Global Branding Section
3S Southeast & East Asia Section
3S Advanced Countries Section
3S Emerging Countries Section
Total Strategy Section
Marine Business Operations
Planning Section
Marine Engine Section
* Abbreviations: Boat Section
CEO: Chief Executive Officer FRP* Business Development Section
Marketing Section
IT: Information Technology
Quality Assurance Section
NPM: New Personal Mobility Overseas Market Development Operation Business Unit
EM: Electric Mobility Solution Business Operations
Robotics Business Unit
PF: Platform
Surface Mount Technology Section
CS: Customer Service Factory Automation Section
FRP: Fiber Reinforced Plastics Unmanned System Section
Manufacturing Section
Smart Power Vehicle Business Unit
Yamaha Motor Powered Products Co., Ltd. (YMPC)
4Board of Directors, Audit & Supervisory Board Members and Executive Officers
(As of April 1, 2020)
Board of Directors Audit & Supervisory Executive Officer
Motofumi Shitara
Chairman and Representative Director Board Members Managing Director of Yamaha Motor India Pvt.
Hiroyuki Yanagi Audit & Supervisory Board Member
Ltd., Managing Director of India Yamaha Motor
Pvt. Ltd., and Managing Director of Yamaha Motor
Kenji Hironaga India Sales Pvt. Ltd.
Audit & Supervisory Board Member Executive Officer
Junzo Saitoh Dyonisius Beti
COO of PT. Yamaha Indonesia Motor
Manufacturing
Audit & Supervisory Board Member
(Outside) Executive Officer
Masahiko Ikaga Toshihiro Nozue
Senior General Manager of Marine Engine
President and Representative Director Audit & Supervisory Board Member Section, Marine Business Operations
Yoshihiro Hidaka (Outside)
Chief General Manager in charge Masatake Yone Executive Officer
of Human Resources & General
Affairs, Creative and Marine
Satoshi Hirose
Executive Officers Chief General Manager of Quality Assurance
Center and Deputy Chief General Manager of
CS Center
President and Chief Executive Officer
Yoshihiro Hidaka Executive Officer
Executive Vice President
Hiroyuki Ota
Chief General Manager of Solution Business
Katsuaki Watanabe Operations
Representative Director
Katsuaki Watanabe Managing Executive Officer Executive Officer
Chief General Manager in charge Toshizumi Katou Itaru Otani
of Quality Assurance, CS, Chief General Manager of Human
Motorcycles, Market Managing Executive Officer Resources & General Affairs Center
Development, and Automotive
Katsuhito Yamaji Executive Officer
Senior Executive Officer
Takeo Noda
Deputy Chief General Manager of Corporate
Makoto Shimamoto Planning & Finance Center
Chief General Manager of Mobility Technology
Director Center and Chief General Manager of Advanced Executive Officer
Technology Center Toshiaki Ibata
Toshizumi Katou
Chief General Manager in charge of Senior Executive Officer Senior General Manager of Boat Section, Marine
Solution, Power Products, and Alliance Strategy Business Operations
Tatsumi Okawa
Chief General Manager of Corporate Planning & Executive Officer
Director Finance Center Toyoshi Nishida
Katsuhito Yamaji Senior Executive Officer Chief General Manager of PF Model Unit and
Chief General Manager in charge of Senior General Manager of Motor Sports
Manufacturing, Manufacturing Technology, Kazuhiro Kuwata Section, PF Model Unit
Procurement, and Powertrain President of Yamaha Motor Corporation, U.S.A.
Executive Officer
Director Senior Executive Officer Takuya Kinoshita
Makoto Shimamoto Hirofumi Usui Chief General Manager of
Chief General Manager of Marine Business Motorcycle Business Operations
Chief General Manager of Vehicle Development Operations
Executive Officer
Director Senior Executive Officer Norio Yamada
Tatsumi Okawa Heiji Maruyama Chief General Manager of IT Center
Chief General Manager in charge of Chief General Manager of Powertrain Unit,
IT and Digital Senior General Manager of Powertrain Planning Executive Officer
Section, Powertrain Unit, and Chief General Tatsuya Masuda
Manager in charge of Automotive Development
Director (Outside) and Mobility Planning Promotion, Mobility Chief General Manager of Procurement Center
Technology Center
Takuya Nakata Executive Officer
Senior Executive Officer Kenichi Muraki
Director (Outside) Satohiko Matsuyama Chief General Manager of Manufacturing
Takehiro Kamigama Chief General Manager of Manufacturing Center Technology Center
Senior Executive Officer Executive Officer
Director (Outside)
Eric de Seynes Koutarou Ueda
Yuko Tashiro President of Yamaha Motor Europe N.V. Deputy Chief General Manager of Manufacturing
and Production Engineering Center and Senior
Senior Executive Officer General Manager of Manufacturing Section,
Director (Outside) Manufacturing and Production Engineering Center
Tetsuji Ohashi Minoru Morimoto
President of PT. Yamaha Indonesia Motor Executive Officer
Manufacturing Eishin Chihana
Executive Officer Senior General Manager of 3S Advanced Countries
Section, Motorcycle Business Operations and,
Akihiro Nagaya Senior General Manager of 3S Southeast & East
Chief General Manager of Creative Center and Asia Section, Motorcycle Business Operations and,
General Manager of Brand Marketing Division, Managing Director of Yamaha Motor Asia Pte., Ltd.
Creative Center and, Managing Director of Yamaha Motor
Cambodia Co., Ltd.
Executive Officer
Yasuo Tanaka
Chief General Manager of CS Center, Deputy
Chief General Manager of Quality Assurance
Center, and Senior General Manager of Spare
Parts Section, CS Center
5Group Companies
JAPAN EUROPE (Abbreviations) Vietnam
Yamaha Motorcycle Sales Japan Co., Ltd. The Netherlands Yamaha Motor Vietnam Co., Ltd. (YMVN)
YAMAHA MOTOR ENGINEERING CO., LTD. Yamaha Motor Europe N.V. (YMENV) Yamaha Motor Parts Manufacturing Vietnam Co.,
SUGO CO., LTD. Germany Ltd. (YPMV)
YAMAHA KUMAMOTO PRODUCTS CO., LTD. Yamaha Motor Deutschland GmbH. (YMG) Yamaha Motor Electronics Vietnam Co., Ltd. (YEVN)
Yamaha Marine Hokkaido Manufacturing Co., Ltd. Italy India
Yamaha Amakusa Manufacturing Co., Ltd. Motori Minarelli S.p.A. Yamaha Motor India Pvt. Ltd. (YMI)
Yamaha Marina CO., LTD. Yamaha Motor Research & Development Europe India Yamaha Motor Pvt. Ltd. (IYM)
Y’S GEAR Co., Ltd. S.r.l. (YMRE) Yamaha Motor India Sales Pvt. Ltd. (YMIS)
YAMAHA MOTOR POWERED PRODUCTS Yamaha Motor Racing S.r.l. (YMR) Yamaha Motor Electronics India PVT. Ltd. (YEIN)
Co., Ltd. Selva S.p.A. Yamaha Motor Research and Development India
Nishi Nippon Skytech Co., Ltd. France Pvt. Ltd. (YMRI)
YAMAHA MOTOR ELECTRONICS CO., LTD. MBK Industrie Yamaha Motor Solutions India Pvt. Ltd. (YMSLI)
SUNWARD INTERNATIONAL, INC. YAMAHA MOTOR FINANCE FRANCE SAS KYB Motorcycle Suspension India Pvt. Ltd. (KMSI)
YA M A H A M OTO R P R E C I S I O N PA R T S (YMFF) Bussan Auto Finance India Pvt. Ltd. (BAF India)
MANUFACTURING CO., LTD. Spain Pakistan
HAMAKITA INDUSTRY CO., LTD. Motor Center BCN S.A. Yamaha Motor Pakistan (Private) Limited (YMPK)
YAMAHA MOTOR HYDRAULIC SYSTEM Co., Turkey Singapore
Ltd. Yamaha Motor Sanayi ve Ticaret Limited Sirketi Yamaha Motor Asia Pte. Ltd. (YMAP)
Yamaha Motor Biz Partner Co., Ltd. Finland Yamaha Motor Distribution Singapore Pte. Ltd. (YDS)
YAMAHA MOTOR MIRAI CO., LTD. Inhan Tehtaat Oy Ab Taiwan
YAMAHA MOTOR SOLUTIONS Co., Ltd. Russia Yamaha Motor Taiwan Co., Ltd. (YMT)
Ecole Toyohashi LLC Yamaha Motor CIS (YMCIS) Topmost Consulting Co., Ltd. (TCC)
Amagasaki kenkonomori Greece Yamaha Motor R&D Taiwan Co., Ltd. (YMRT)
Kita Nihon Skytech Corp. Yamaha Motor Taiwan Trading Co., Ltd. (YMTT)
Motodynamics S.A.
Tokai Skytech Corp. Yamaha Motor Electronics Taiwan Co., Ltd. (YETW)
Sakura Kogyo Co., Ltd. AFRICA (Abbreviations) China
A.I.S Corporation Nigeria Yamaha Motor (China) Co., Ltd. (YMCN)
ENSHU Limited CFAO Yamaha Motor Nigeria Ltd. (CYMNG) Shanghai Yamaha Jianshe Motor Marketing Co.,
KOYAMA Precision Works Inc. Ltd. (YMSM)
Yamaha Travel Service Co., Ltd. OCEANIA (Abbreviations) Zhuzhou Yamaha Motor Shock-absorber Co., Ltd.
JUBILO Co., LTD. Australia (ZYS)
Mikasa Unyu Co., Ltd. Yamaha Motor Australia Pty Limited (YMA) Yamaha Motor R&D Shanghai Co., Ltd. (YMRS)
KYB Motorcycle Suspension Co., Ltd. Ficeda Pty Limited Yamaha Motor Powered Products Jiangsu Co.,
EVEC, Inc Yamaha Motor Finance Australia Pty Limited Ltd. (YMPJ)
North Sails Japan (YMFA) Yamaha Motor Electronics Suzhou Co., Ltd. (YESZ)
Izumisano Waterfront Co., Ltd. Australian Motorcycle and Marine Finance Pty Ltd. Yamaha Motor Solutions Co., Ltd. Xiamen (YMSLX)
Marine Wave Otaru, Co., Ltd. Yamaha Motor Insurance Australia Pty. Ltd. Yamaha Motor IM (Suzhou) Co., Ltd. (YIMS)
Choshi Marina, Inc. New Zealand Chongqing Jianshe Yamaha Motor Co., Ltd. (CJYM)
Marina Akita, Co., Ltd. Yamaha Motor New Zealand Limited (YMNZ) Zhuzhou Jianshe Yamaha Motor Co., Ltd. (ZJYM)
Hayama Marina, Co., Ltd. Yamaha Motor Finance New Zealand Limited Jiangsu Linhai Yamaha Motor Co., Ltd. (LYM)
Yokohama Bayside Marina Co., Ltd. (YMFNZ) S i ch u a n H u a ch u a n Ya m a h a M oto r P a r t s
FISHARENA AMAKUSA CORPORATION Yamaha Motor Insurance New Zealand Limited Manufacturing Co., Ltd. (SHY)
S H I N N I S H I N O M I YA YAC H T H A R B O R Micronesia Chongqing Pingshan TK Carburetor Co., Ltd. (PTK)
CORPORATION TriFork Reinsurance Corporation
Hiroshima Harbor Management CENTRAL and
YAMAHA MOTOR ROBOTICS HOLDINGS ASIA (Abbreviations) SOUTH AMERICA (Abbreviations)
CO., LTD. Indonesia Brazil
SHINKAWA LTD. PT. Yamaha Indonesia Motor Manufacturing Yamaha Motor do Brasil Ltda. (YMDB)
APIC YAMADA CORPORATION (YIMM) Yamaha Motor da Amazonia Ltda. (YMDA)
PT. Yamaha Motor Parts Manufacturing Indonesia Yamaha Motor Componentes da Amazonia Ltda.
NORTH AMERICA (Abbreviations) (YPMI) (YMCDA)
United States PT. Yamaha Motor Nuansa Indonesia (YMNI) Yamaha Motor Electronics do Brasil Ltda. (YEBR)
Yamaha Motor Corporation, U.S.A. (YMUS) PT. Toyo Besq Precision Parts Indonesia (TBI) Yamaha Administradora de Consorcio Ltda.
Yamaha Motor Manufacturing Corporation of PT. Yamaha Motor Electronics Indonesia (YEID) (YAC)
America (YMMC) PT. Yamaha Motor Mold Indonesia (YMMID) Yamaha Motor do Brasil Servicos Financeiros
Yamaha Marine Precision Propellers Inc. (YPPI) PT. Yamaha Motor R&D Indonesia (YMRID) Participacoes Ltda.
Yamaha Marine Systems Company Inc. PT. Sakura Java Indonesia Banco Yamaha Motor do Brasil S.A. (BYMD)
Skeeter Products, Inc. PT. Kyowa Indonesia Yamaha Motor do Brasil Corretora de Seguros
Yamaha Jet Boat Manufacturing U.S.A., Inc. (YJBM) PT. Bussan Auto Finance (BAF Indonesia) Ltda. (YMDCS)
Yamaha Golf-Car Company (YGC) The Philippines Yamaha Motor do Brasil Logistica Ltda. (YMBL)
INDUSTRIAL POWER PRODUCTS OF AMERICA, Yamaha Motor Philippines, Inc. (YMPH) Argentina
INC. LIYAM Property, Inc. Yamaha Motor Argentina S.A. (YMARG)
Yamaha Motor Finance Corporation, U.S.A. Thailand Uruguay
(YMFUS) Thai Yamaha Motor Co., Ltd. (TYM) Yamaha Motor Uruguay S.A. (YMUY)
Yamaha Motor Ventures & Laboratory Silicon Yamaha Motor Parts Manufacturing (Thailand) Peru
Valley, Inc. (YMVSV) Co., Ltd. (YMPT) Yamaha Motor del Peru S.A. (YMDP)
Yamaha Motor Exploratory Fund GP, L.L.C. TYMA Co., Ltd. Yamaha Motor Selva del Peru S.A. (YMSP)
(YFGP) Yamaha Motor Electronics Thailand Co., Ltd. (YETH) Colombia
Yamaha Motor Distribution Latin America, Inc. Yamaha Motor Asian Center Co., Ltd. (YMAC) Industria Colombiana de Motocicletas Yamaha
(YDLA) Siam Yamaha Motor Robotics Co., Ltd. (SYMR) S.A. (Incolmotos Yamaha)
Canada Malaysia Mexico
Yamaha Motor Canada Ltd. (YMCA) HL Yamaha Motor Research Centre Sdn. Bhd. (HLYR) Yamaha Motor de Mexico, S.A. de C.V. (YMMEX)
Yamaha Motor Finance Canada Ltd. Hong Leong Yamaha Motor Sdn. Bhd. (HLYM) Yamaha Motor Consorcio Mexico, S.A. de C.V.
Hicom Yamaha Manufacturing Malaysia Sdn. Bhd. Yamaha Motor Personnel Service Mexico, S.A. de
C.V. (YMPSMX)
(As of December 31, 2019)
6History
1955 1971 YMA is founded in Australia.
Yamaha Motor Co., Ltd. is founded with Haraban Motor Co. is founded in Indonesia. Technical assistance agreement for motor-
Genichi Kawakami as the first President. cycle production is signed with Escorts Ltd.
Production of our first motorcycle, the 1972 in India.
125cc Yamaha "YA-1," commences. Headquarters is moved to present location
in Iwata City. 1984
YA-1 wins the 3rd Mount Fuji Ascent Race Contract is signed to develop, produce and
and captures first, second and third place at First win in Motocross World GP at Swedish
GP (250cc class) and Luxembourg GP supply automobile engines to Ford Motor
the 1st All Japan Autobike Endurance Road Co. (U.S.).
Race. (500cc class).
Technical assistance contract is signed with
1958 1973 Italy's Motori Minarelli.
Takes 6th place in first attempt at Catalina YMCA is founded in Canada.
Joint venture agreement is signed with 1986
Grand Prix in the U.S. (Yamaha's interna- YMMC is founded in the U.S.
tional racing debut). Brunswick Co. (U.S.).
Wins first manufacturer and rider titles in YMT is founded in Taiwan.
Yamaha de Mexico S.A. de C.V. is estab- Technical assistance contract for motorcycle
lished with investment by Nippon Gakki 250cc class of the Motocross World GP.
First Yamaha por table generator model technology is signed with Italy's Belgarda
(presently Yamaha Corporation) and com- S.p.A.
mences sales of Yamaha Motor products. "ET1250" is released.
First Yamaha racing kart model "RC100" is First Yamaha personal watercraft (PWC)
1960 released. "WaveRunner 500" is released.
Yamaha International Corporation (YIC) is 1987
founded in U.S. as subsidiary of Nippon 1974
Hisao Koike is appointed as second YMC First Yamaha-made surface mounter "21
Gakki and commences sales of Yamaha Motor Series" is released.
products. president.
Wins manufacturer titles in all classes of First Yamaha gas heat pump (GHP) model
First Yamaha outboard motor "P-7" is re- "YGC401W" is released.
leased. World GP road race, 125cc, 250cc, 350cc
and 500cc. Limited production of Yamaha's first com-
First Yamaha FRP boat models "CAT-21" and mercial-use unmanned helicopter "R-50" (20
"RUN-13" are released. YIMM is founded in Indonesia as motorcycle
parts maker. units) is released.
1961 Manufacture and sales of FRP pools com- 1989
New listing on First Section of Tokyo Stock mence. Machine mounting the Yamaha "OX88" rac-
Exchange. ing engine competes in F1 for the first time.
First appearance in World GP road race. 1975
CAT-21 wins 1st Pacific 1,000 km Motorboat First Yamaha golf car model "YG292" is re- 1990
Marathon. leased. Corporate Mission and long-term manage-
1976 ment vision are announced.
1963 YMP is founded in Portugal.
Pearl Yamaha is founded in India. First Yamaha industrial robot model, an "arc
Wins first 250cc class race in World GP welding robot," is released. 1991
road race (Belgium GP). First Yamaha marine diesel "MD35" is re- YMF is founded in France.
leased. YMMEX is founded in Mexico.
1964
Captures first manufacturer and rider titles 1977 1992
in 250cc class of the World GP road race. YMC-related divisions of Yamaha Interna- CJYM is founded in China.
Siam Yamaha Co., Ltd. is founded in Thai- tional Corporation are separated to found YMAG is founded in Austria.
land. Yamaha Motor Corporation, U.S.A. YMH is founded in Hungary.
Captures manufacturer and rider titles for
1965 the first time in 500cc class of the Moto- 1993
Tie-up with Toyota Motor Co. to develop cross World GP. NYM is founded in China.
and manufacture "Toyota 2000GT." Regionally limited release of the electrically
Model is displayed at the Tokyo Motor 1978 power assisted bicycle "PAS."
Show. First Yamaha land car model "G1-9AD" is
First Yamaha FRP fishing boat is built. released. 1994
First Yamaha snow blower model "YT665" is Takehiko Hasegawa is appointed as fourth
1966 released. YMC president.
Full export operations are transferred from LYM is founded in China.
Nippon Gakki to Yamaha Motor. 1979
Technical assistance agreement is signed Yamaha's first ATV model "YT125" is re- 1995
with Kong Hsue Sheh to produce motorcycles leased in the U.S. Wheelchair electric power unit "JW-I" is
in Taiwan. "XT500" wins 1st Paris-Dakar Rally. released.
EYML is established in India.
1968 1981
YMENV is founded in the Netherlands. SEMSA is founded in Spain. 1996
First Yamaha snowmobile "SL350" is exhibit- YMARG is founded in Argentina.
1982
ed at Chicago Trade Show. Motorcycle production and marketing tie-up 1997
First Yamaha FRP utility boat models "W-16" with Motobecane (France). YMNI is founded in Indonesia.
and "W-18" are released.
1983 1998
1969 Hideto Eguchi is appointed as third YMC YMVN is founded in Vietnam.
First Yamaha multipurpose engine model president. YMAP is founded in Singapore.
"MT100" is released. YMDA is founded in Brazil. YMDP is founded in Peru.
1970 Technical assistance agreement for motor-
cycle production is signed with China North 2000
YMDB is founded in Brazil. Corporate ties with Toyota Motor Corp. are
Industries Group.
strengthened.
7History (Continued)
2001 2010 2015
Toru Hasegawa is appointed as fifth YMC Hiroyuki Yanagi is appointed as eighth YMC Yamaha Jubilo Rugby Football Club wins
president. president. the All-Japan Rugby Football Championship
for the first time.
2002 2011 Motorcycle manufacturing and sales company
Limited regional release of the electric com- YIME and YIMA Group companies are YMPK commences operations in Pakistan.
muter motorcycle "Passol." founded in Europe and the U.S. for Intelli- Motorcycle development company YMRID
Manufacture of 50cc Japanese-market scooters gent Machinery product sales. commences operations in Indonesia.
is shifted to Taiwan. Commences increased production of Japanese New company for new business development
fishing boats to aid in recovery efforts from YMVSV is founded in Silicon Valley, USA.
2004 the Great East Japan Earthquake and Tsunami.
Wins 1st MotoGP rider championship title. New company Yamaha Motor MIR AI is
Iwata South Factory engine assembly line is founded to promote hiring of persons with
2005 integrated into Iwata Main Factory. disabilities.
Takashi Kajikawa is appointed as sixth YMC 2012
president. 2016
Design Center is established. Aggregate production of Yamaha Performance
YMCIS is founded in Russia. ASEAN Integrated Development Center
Life Science Laboratory is opened as research Damper reaches one million units.
(Thailand) and India Procurement Center
and development center for YMC’s biotech- are established. 2017
nology business. Commences OEM supply of electrically Yamaha Motor Innovation Center is opened.
Yamaha captures MotoGP triple crown by power assisted bicycle drive units to Euro- New Hamamatsu IM Base is opened.
winning the rider, team and manufacturer titles. pean market. Achieves 500th win in world championship
2006 Company founder Genichi Kawakami is in- road race.
Motorcycle manufacturing factory YMMWJ ducted into Japan Automotive Hall of Fame. CELL HANDLER is released to provide
is founded in Indonesia. solutions in the medical field.
2013
Mass-production of microalgae as a source The "Revs your Hear t" brand slogan is 2018
for the high-potential health additive Astax- established. Yoshihiro Hidaka is appointed as ninth YMC
anthin commences. Cumulative Yamaha outboard motor pro- president.
Yamaha Motor Foundation for Spor ts is duction passes 10 million mark. “TY-E” electric trial bike competes in first
founded. YMRI is founded in India. international competition.
2007 YIMS is founded in China. Yamaha Motor Advanced Technolog y
YMPH is founded in the Philippines. Kikugawa Test Course is completed. Center is opened in Yokohama.
Long-term vision to 2030 is announced.
2008 2014
YMKH is founded in Cambodia. Fir s t leaning mul ti-wheel motor c ycle 2019
IYM is founded in India. “TRICITY” is released. Businesses of SHINKAWA LTD. and APIC
Aggregate production of automobile engines YAMADA CORPORATION are integrated
2009 reaches 3 million units. a n d YA M A H A M OTO R R O B OT I C S
Tsuneji Togami is appointed as seventh YMC New motorcycle manufacturing plant in HOLDINGS CO., LTD. is established.
president. Argentina is completed and commences Aggregate production of drive units for
Yamaha Marine Co., Ltd. is merged into YMC. operations. electrically power assisted bicycles reaches 5
YMTR is founded in Turkey. Next-generation compact, high-performance million units.
engine “BLUE CORE” is developed. Aggregate production of motorcycles in
India reaches 10 million units.
Number of Employees
Fiscal year 2015 2016 2017 2018 2019
Yamaha Motor Co., Ltd. 10,440 10,511 10,564 10,614 10,567
(average age) (42.8 years old) (43.0 years old) (43.2 years old) (43.3 years old) (43.3 years old)
Consolidated companies 42,866 42,639 43,015 43,363 44,688
Total 53,306 53,150 53,579 53,977 55,255
Number of Recruited Graduates (Yamaha Motor Co., Ltd.)
Fiscal year 2017 2018 2019 2020 2021 (Plan)
College graduates* 207 205 227 185 170
(For office work, marketing) (60) (63) (77) (67) (50)
(For engineering, production-related work) (147) (142) (150) (118) (120)
High school graduates 57 57 61 59 45
Total 264 262 288 244 215
* Includes graduate schools, two-year/technical colleges and specialized schools
8FACT BOOK 2020 Product Business Section
Land Mobility
Motorcycles
NIKEN MT-09 YZF-R1M YZF-R3
BOLT XSR900 Ténéré700
Product Profile
Motorcycles play a familiar and vital role in the lives of people around got off to a successful start, winning in its debut entries at Japan’s top
the world, their applications spanning from pure utility, such as the two motorcycle races at the time, while also receiving high acclaim
transpor tation of goods, to personal enjoyment and spor ts. The for its product quality. To scale up production and market the YA-1,
Yamaha Motor group satisfies these needs with its diverse product Yamaha Motor Co., Ltd. was established. Some years later, in 1961,
lineup. Yamaha motorcycles are made to a variety of specifications, Yamaha entered its first World GP race. Since then and to this day,
each type featuring unique technologies serving its particular use: Yamaha has continued to challenge itself on the racing scene, making
scooters, used primarily for day-to-day mobility, such as commuting the art of engineering based on technologies and know-how a hall-
and shopping trips; sports and cruiser models, used widely in urban mark of the Yamaha brand.
areas and for long-distance touring; trail models for off-road excur-
sions; and racing machines for road racing, motocross and other Current Business and Market Conditions
competitions. Japan
For the market as a whole, scooters with an engine displacement of
Background of the Business 50cc and under (class I), which are used primarily for commuting and
During World War II, Nippon Gakki Co., Ltd. (founded in 1897, pres- work-related activities, occupy roughly 40% of all unit sales. Motor-
ently Yamaha Corporation), the company from which Yamaha Motor cycles with an engine capacity of 51cc or larger fall into a number of
was later spun off, was assigned to apply its technologies in musical categories, from scooters to large motorcycles and sports models for
instrument manufacturing to the production of propellers for mili- personal enjoyment. The Japanese market is also unique in that it has
tary aircraft. After the War ended, the company sought ways to use a driver’s license restricted to operation of AT (automatic transmis-
its manufacturing facilities for peaceful ends. Eventually, it entered sion) motorcycles. In recent years, large motorcycles for riders inter-
the motorcycle business as the motorcycle manufacturing division ested in touring and sport riding as well as highly practical 125cc
of Nippon Gakki. The company’s first motorcycle model, the YA-1, scooters have been popular.
Japan Motorcycle License Types and Regulations
Over 50cc to Over 125cc to Over 250cc to
Displacement 50cc and under Over 400cc
125cc and under 250cc and under 400cc and under
Road Traffic Act designation Moped Regular motorcycle Large motorcycle
Road Transport Vehicle Act Light two-wheeled
Class I moped Class II moped Compact two-wheeled vehicle
designation vehicle
Limited compact
license Large motorcycle
License required Moped license Regular motorcycle license
license
Speed limit on normal roads 30 km/h 60 km/h
Legal number of riders 1 2 (excluding vehicles with no rear seat)
Highway usage Prohibited Allowed
Two-step right turn Required Prohibited
Curbside lane usage Required Not required
Vehicle inspection Not required Required
10TMAX560 TRICITY125 E-VINO NMAX125
Grand Filano Hybrid Fascino YZ450F
Europe Initiatives in Electrification
As one would expect from the birthplace of motorcycles, motor Over the quarter century since the launch of the Passol in 2002,
cycles have a well-established place in European society as part of Yamaha Motor has been releasing electric commuter motorcycles as
the culture. The market is characterized by widespread use of motor a pioneer of electric motorcycles, and has also proactively worked to
cycles among riders of all ages as a commuter vehicle and as means increase their popularity. We have laid the groundwork in all areas
for recreation, from touring through the countryside to circuit racing for their use by envisioning the optimal electric vehicle for each re-
and other sports. Motorsports are also popular there. Over half of gion, including the release in Taiwan of the EC-05, which can use the
the MotoGP racing series, the world’s premier motorcycle racing Gogoro Energy Network’s battery swapping stations.
championship, is held in Europe.
Production
North America
Country Name of company (Factory)
The North American market is characterized by its predominance of
motorcycle enthusiasts. Cruisers, with their low-riding seats and long Japan Yamaha Motor Co., Ltd. (Iwata Main Factory)
bodies—perfectly suited for riding on long stretches of straight, Europe France MBK Industrie
open road—are a representative category, but there is also a large
Indonesia PT. Yamaha Indonesia Motor Manufacturing
segment of users who enjoy riding off-road or on mountainous ter-
rain for sport or recreation. The popularity and extensive variety of Thailand Thai Yamaha Motor Co., Ltd.
motorsports practices by professionals and amateurs alike are other
Vietnam Yamaha Motor Vietnam Co., Ltd.
unique qualities of the North American market.
Philippines Yamaha Motor Philippines, Inc.
ASEAN Region Malaysia Hong Leong Yamaha Motor Sdn. Bhd.
In the ASEAN region, motorcycles are a primary mode of transpor-
tation for commuting to work and school and for daily living in many Asia Taiwan Yamaha Motor Taiwan Co., Ltd.
communities. They also serve an important role as social infrastruc- Chongqing Jianshe Yamaha Motor Co., Ltd.
ture, assisting the flow of goods and services. Practical, smaller dis-
China Zhuzhou Jianshe Yamaha Motor Co., Ltd.
placement motorcycles around 125cc are traditionally the main-
stream choice. However, since the turn of the century there has Jiangsu Linhai Yamaha Motor Co., Ltd.
been a growing segment of users resembling those in developed India India Yamaha Motor Pvt. Ltd.
markets who favor more personalized and luxurious features.
Yamaha was quick to introduce automatic transmission motorcycles Pakistan Yamaha Motor Pakistan Private Ltd.
to this market, and is now recognized as a leading company. Brazil Yamaha Motor da Amazonia Ltda.
Central Mexico Yamaha Motor de Mexico, S.A. de C.V.
India
and South Industria Colombiana de Motocicletas
India has become the world’s largest motorcycle market, with total Colombia
America Yamaha S.A.
demand for new models reaching about 19 million units in 2019. The
scooter category, in particular, is showing remarkable growth, and now Argentina Yamaha Motor Argentina S.A.
accounts for roughly one-third of total demand. With the country’s
Africa Nigeria CFAO Yamaha Motor Nigeria Ltd.
development having entered a period of increased motorization,
Yamaha has proactively introduced new scooters since 2012, and
these models have been well received, particularly by young customers.
Yamaha is also working to increase sales by emphasizing sports models.
11Land Mobility
Motorcycles (Continued)
FY2019 worldwide demand FY2019 worldwide demand and FY2019 Yamaha Motor unit sales
Note: Yamaha Motor surveys Yamaha Motor unit sales
Note: Yamaha Motor surveys
Japan 88 (1.7%)
Japan 362 (0.7%) Rest-of-world North America
Rest-of-world North America 520 (1.0%) 458 (9.1%) 63 (1.2%)
8,173 (15.3%)
Europe 1,635 (3.1%) Europe 186
Yamaha
5,056 (3.7%)
(9.5%)
Worldwide Worldwide Unit sales
demand Asia* demand
53,368 53,368 5,056
42,678
Unit: thousands
Unit: thousands (80.0%) Unit: thousands (%): share of
(%): share of (%): share of unit sales
demand demand
Other companies Asia*
48,312 (90.5%) 4,261 (84.3%)
* Asia excludes Japan * Asia excludes Japan
Yamaha Motor unit sales Yamaha Motor sales
Unit: thousands Unit: billion ¥
7,000 1,100
1,003.5
1,000 978.8
6,000 117.8
113.9
5,390 5,374 900
5,154 5,056
461 463 800
5,000 452 458
700
4,000
600
668.4 651.8
500
3,000
4,307 4,558 4,576 4,261 400
Rest-of-world
Rest-of-world
2,000 300
Asia Asia
Europe 200 Europe
1,000 131.3 132.8
North America 100 North America
77 70 67 186 63 45.4 42.3
208
110 199 103 176 93 88 Japan 40.6 38.2 Japan
0 0
’16 ’17 ’18 ’19 ’18 ’19
12All-Terrain Vehicles & Recreational Off-highway Vehicles
Kodiak 700 EPS YXZ1000R SS SE Wolverine X2 XT-R
Product Profile
All-Terrain Vehicles (ATVs) and Recreational Off-highway Vehicles North America in particular.
(ROVs) are off-road-specific vehicles capable of handling all sorts of
unpaved or rough terrain found in grasslands, mountain trails, sandy Current Business and Market Conditions
areas, etc. ATVs seat one rider and have a steering system with han- The U. S . mar ket accounts for over 50% of wor ldwide AT V
dlebars, etc., similar to a motorcycle, while ROVs are designed to fit demand due to its large stretches of natural terrain, unpaved roads,
two or more people and have a steering wheel system, etc., similar and large ranches and farms all over the country. Yamaha Motor
to an automobile. Both are used in a wide range of ways, from lei- meets these diverse needs with its wide range of products that include
sure and sport riding to utility work in the agriculture industry, etc. utility models, sports models and more.
The main market for ROVs is also the U.S. In addition to de-
Background of the Business mand as a vehicle for outdoor recreation, there is stable demand for
Yamaha’s ATVs were developed using technologies created and ROVs as vehicles for utility use in a variety of industries, and market
matured in the process of developing and manufacturing off-road scale is growing continuously.
motorcycles. Sales of Yamaha AT Vs began in the U.S. in 1979
with Yamaha Motor’s first ATV, the YT125. Since then, Yamaha has Production
gone on to market a variety of AT V models that answer real Name of company Location
market needs. We also have a broad lineup in the ROV segment,
with multi-purpose models, recreational models, and pure sports Yamaha Motor Manufacturing Corporation of America* Georgia, U.S.A.
models. We are working to bolster sales in overseas markets and in * Group company
Snowmobiles
Sidewinder B-TX LE RSVenture SUV Snoscoot ES
Product Profile Current Business and Market Conditions
The snowmobile uses two skis at the front for changing directions While Nor th America, Russia and the Scandinavian countries of
and track belts at the rear for engine-driven propulsion. It has devel- Sweden, Norway and Finland constitute the largest markets, Yamaha
oped into a mode of transportation for people in snowy areas, and snowmobiles are sold in over 30 countries worldwide, including
also as a source of motorsports and leisure enjoyment. Applications Japan and other countries throughout Europe and Asia. In recent
can be broken down roughly into leisure and utility. Additionally, in years, there have been greater calls for better environmental perfor-
Japan, snowmobiles are also used in winter for power line mainte- mance from snowmobiles as well. Yamaha Motor has answered this
nance, for spreading snow-melting agents on cultivated areas, for fish by continuing to pioneer the development of models with 4-stroke
farming in frozen lakes, etc. engines.
Background of the Business Production
Applying the engine technologies it had developed for motorcycles, Name of company (Factory) Location
Yamaha Motor released its first snowmobile model, the SL350, in
1968 and its first model for recreational use in 1970. Since then, the Iwata,
Yamaha Motor Co., Ltd. (Iwata Main Factory)
Company has worked to expand its lineup, catering to a variety of Shizuoka, Japan
needs as the only snowmobile manufacturer (of completely built-up
units) in Japan.
13Land Mobility
Electrically Power Assisted Bicycles
PAS With DX PAS Kiss mini un SP PAS RIN
PAS CITY-V YPJ-ER YPJ-XC
Product Profile main PAS models. In 2015, we launched the YPJ brand as a new con-
Electrically power assisted bicycles are bicycles equipped with a mo- cept in spor ts-type electrically power assisted bicycles with the
tor and battery that supply power to assist the rider’s pedaling. The YPJ-R as its first model, and followed this in 2016 with the release of
Yamaha PAS* released in 1993 was the first electrically power assist- the hybrid YPJ-C. We expanded our lineup in 2018 with the release
ed bicycle in the world. Yamaha PAS bicycles are not only easy to of the electric mountain bike (e-MTB) YPJ-XC, as well as the YPJ-ER,
use and convenient, they also effectively eliminate the major draw- YPJ-EC, and YPJ-TC. In 2019, aggregate production of drive units for
backs of conventional bicycles (difficulty in riding uphill, against the electrically power assisted bicycles reached 5 million units.
wind, or when carrying cargo), making them accessible to virtually
everyone. Electrically power assisted bicycles are gaining popularity Current Business and Market Conditions
as a new category of commuter vehicle for people of all ages, facili- Since developing and releasing the world’s first electrically power
tating various forms of personal transportation—commuting to and assisted bicycle in 1993, Yamaha Motor has enhanced its PAS lineup
from work or school, taking children to kindergarten and back home, and made a variety of advances with the evolution of the product.
shopping, pleasure, and even for running errands in the city. In addition to an expansion of the scope of users and usages,
demands for electrically power assisted bicycles are diversifying in line
* The “PAS” product name is the acronym for “Power Assist System.” with social developments, including heightened awareness of health
and environmental issues, changes in transpor tation environments,
Background of the Business and high prices for gasoline, and the market is expanding as a result.
In the 1980s, a new consciousness emerged around global environ- At the same time, legal standards for electrically power assisted
mental problems such as energy conservation and societal challenges bicycles have changed, including the revision of a law regulating the
such as Japan’s aging population and low bir thrate. This spurred assistance ratio of electrically power assisted bicycles in 2008 and
Yamaha Motor’s efforts to develop a new vehicle that transcended the establishment of a safety standard for bicycles with two infant
the boundaries set by conventional product categories. Deploying a seats in 2009.
new development concept that focused on providing a “people- In addition to sales of complete bicycles and supply of the drive
friendly, environmentally friendly vehicle that puts human percep- units on an OEM basis in Japan, in 2012, Yamaha Motor began OEM
tions first,” Yamaha Motor launched in 1993 the world’s first electri- supply of drive units to a major manufacturer for use in Europe, one of
cally power assisted bicycle. Since then, the Company has pioneered the wor ld’s leading mar ket s for elec tr ically power a ssis ted
the market through technological improvements and by driving de- bicycles (where Germany and the Netherlands account for more
mand; by 2016, Yamaha Motor had sold over two million units. In than 50% of overall demand). Yamaha’s unit sales have been increas-
2014, we developed next-generation drive units based on the new ing in line with the growth of the European market, and the business
GREEN CORE concept—creating units that are compact, lightweight is expanding globally.
and highly functional, and offer an enjoyable drive while being envi-
ronmentally friendly, and in 2015, these units were introduced in Note: In Europe, electrically power assisted bicycles are called “e-bikes.”
14Assistance Ratio as Set by Legal Standards in Japan
Up to 10 km/h, electric power assists
pedaling at a maximum ratio of 1:2*
Above 10 km/h, electric power assist
Assisting power is moderated to keep the bicycle
Power ratio from going too fast
Above 24 km/h, electric power assist
is cut off
Pedaling power * The maximum ratio set by legal standards
Outline of the PAS System
1. Torque sensor 2. Speed sensor
Wheel revolutions 2 Front wheel
Speed sensor
Pedaling power
Pedaling
1 3
Torque sensor Crank sensor 33%
(1/3)
Rear wheel 3. Crank sensor
Battery Controller 67%
(2/3)
1. Detects the amount of force applied to the pedals
2. Detects the speed of the bicycle while in motion
Motor Assist power 3. Detects the rotation speed of the pedals (crank)
Production
Name of company Location
PAS drive units Yamaha Motor Electronics Co., Ltd.* Morimachi, Shizuoka, Japan
* Group company
Domestic Shipments of electrically power assisted bicycles Yamaha Motor unit sales Yamaha Motor sales
Source: Ministry of Economy, Trade and Industry (METI) of CBU* models (CBU* models and OEM)
Current Production Statistics Survey, Japan Bicycle Promotion
Institute Processing and Analysis
Units Unit: thousands Unit: billion ¥
800,000 250 50
698,790 44.1
667,244 211
616,282 200 193 190 40 38.0
600,000 180
539,529
150 30
400,000
100 20
200,000
50 10
0 0 0
ʼ16 ʼ17 ʼ18 ʼ19 ʼ16 ʼ17 ʼ18 ʼ19 ʼ18 ʼ19
* CBU: Completely Built Up
15Marine Products
Marine Engines
F425A F150D F125A F90C F25G F8F F2B M-15
Product Profile
Marine engines used to propel boats can be categorized into three We also offer products installed on boats in combination with
types: outboard motors, stern drives (inboard-outboard motors), our outboard motors, including an information management system
and inboard motors. Outboard motors, which are suited for small to that informs the driver of the engine status and navigational situation,
medium-size boats, are mainly known for their excellent affordability, and a boat control system that assists in maneuvering medium-size
environmental friendliness, ease of maintenance and high space effi- and large boats at low speeds through narrow areas.
ciency and are used by a variety of people all over the world. In de- More than 90% of Yamaha outboard motors are exported to
veloped regions like Europe and North America, they are primarily markets outside Japan, and are currently being sold in roughly 180
used for leisure, while in emerging countries they are predominantly countries and territories. In North America, our main market and
used for fishing and transport/transportation. where sales of large models are strong, we introduced the F425A,
our most powerful model at 425 horsepower, in 2018 and have re-
Background of the Business ceived a favorable reception.
Applying its small engine technology developed for motorcycles,
Yamaha Motor released its first marine engine, the small outboard Environmental Compliance
engine P-7, in 1960. In the more than half-century that followed, the Yamaha Motor offers a full line of products that comply with volun-
Company has expanded its marine engine lineup to suit manifold tary restrictions set by the Japan Marine Industry Association, as well
uses and conditions in the various locations they are used, focusing as standards set by 2010 EPA (United States Environmental Protec-
especially on outboard motors, including models with increasingly tion Agency) regulations on exhaust emissions and 2008 CARB
large horsepower and models that have better fuel efficiency and are (California Air Resources Board) regulations.
designed to withstand more extreme environments. Cumulative
production of Yamaha outboard motors reached 12 million units in Production
2019. Name of company (Factory) Location
Medium-size and large Fukuroi,
Current Business and Market Conditions 4-stroke outboard motors Yamaha Motor Co., Ltd. Shizuoka,
Yamaha outboard motors are based on the principle of being reliable and large 2-stroke (Fukuroi South Factory)
Japan
outboard motors
and durable, with light weight and a compact size. With a variety of
sizes from 2 horsepower to 425 horsepower, they range from envi- Small and medium-size
4-stroke outboard motors Yamaha Kumamoto Products Yatsushiro,
Kumamoto,
ronmentally friendly 4-stroke models that are especially popular in and small and medium-size Co., Ltd.*
Japan
developed countries, to Enduro models with simple structures that 2-stroke outboard motors
are suitable for use in emerging countries and electric models for Small 4-stroke outboard Thai Yamaha Motor
Thailand
motors Co., Ltd.*
coastal commercial fishing, and from recreational to commercial uses.
* Group company
16Outboard Motor Cooling Structure and Features Helm Master Boat Control System
An outboard motor brings in water from the outside and uses
it to cool the engine. This is the main difference between out-
boards and land vehicles with liquid-cooled engines like motor-
cycles.
Engine
Drive shaft
SR330 cruiser featuring Helm Master
Water pump The Helm Master digitally controls all the steering, gear shifting and
throttle work of twin or triple mount large-class Yamaha outboards.
Complementing the standard steering and remote control unit, the
Cooling water inlet single joystick control enables fore-aft, port-starboard and diagonal
motion as well as in-place rotation of the bow.
Exhaust and
cooling water
FY2019 worldwide demand for outboard FY2019 worldwide demand and FY2019 Yamaha Motor unit sales of
motors Yamaha Motor unit sales of outboard motors outboard motors
Note: Yamaha Motor surveys Note: Yamaha Motor surveys
Rest-of- North
world North America
267 Worldwide America Worldwide Yamaha 105
(32.6%) demand 303 demand 310 Rest-of- Unit sales (34.0%)
817 (37.1%) 817 (37.9%) world 310
Unit: thousands Unit: thousands
145 Unit: thousands
(%): share of (%): share of (46.7%) (%): share of
unit sales
demand demand
Europe Europe
247 60
(30.3%) Other companies (19.3%)
507
(62.1%)
Yamaha Motor unit sales of outboard motors Yamaha Motor sales from marine engines
Unit: thousands Unit: billion ¥
400 200
182.7 184.0
314 310
292 301
300 150
200 100
100 50
0 0
’16 ’17 ’18 ’19 ’18 ’19
17Marine Products
Boats
DFR-36 fishing boat EXULT43 Cabin Cruiser W-43AF utility boat
Product Profile Current Business and Market Conditions
Boats are used for two major purposes: commercial use and leisure. In Japan, Yamaha Motor is a full-spectrum marine manufacturer, of-
Commercial boats can be categorized roughly into Japanese-style fering a full lineup of products in all categories, from fishing and utility
utility boats and fishing boats, both of which are an indispensable boats—with hulls designed to fit each region’s fishing methods—to
part of the everyday lives of fishermen. Recreational boats include large recreational cruisers and fishing boats. Over the past few years,
powerboats, used for activities from spor t fishing to cruising and water- Japan’s boat market has seen solid sales of large models of 10 meters
skiing, and sailboats. or more.
Background of the Business Production
In the latter part of the 1950s, Yamaha started joint research and de- Name of company Location
velopment of FRP (Fiber Reinforced Plastics)—a promising new ma-
terial at the time—with Nippon Gakki Co., Ltd. (presently Yamaha Fishing boats, Yamaha Marine Hokkaido Yakumo,
Corporation), and in 1960 began producing and marketing FRP utility boats Manufacturing Co., Ltd.*1 Hokkaido, Japan
boats. In 1965, the Company also started production of sailboats and Small boats, Yamaha Amakusa Manufacturing Kamiamakusa,
fishing boats. utility boats Co., Ltd.*1 Kumamoto, Japan
Yamaha Motor has continuously developed and designed its
products using performance simulation and 3D CAD systems, and Medium-size
YM Shido Co., Ltd.*2
Sanuki,
introduced new manufacturing technologies to reduce the environ- and large boats Kagawa, Japan
mental impacts of production. *1 Group company *2 Contract manufacturer
FY2019 domestic demand for pleasure-use boats
Note: Yamaha Motor surveys
Yamaha
763
(40.5%)
Total
demand
Other
companies 1,885 units
1,122
(59.5%)
Yamaha Motor unit sales Yamaha Motor sales from boats
Units Unit: billion ¥
1,500 15
1,043 1,083 10.6 10.7
1,020
1,000 957 10
320
324 291
293
500 5
719 729 763
664
Fishing boats and
utility boats
0 Pleasure-use boats 0
’16 ’17 ’18 ’19 ’18 ’19
18Personal Watercraft
WaveRunner FX Cruiser SVHO personal watercraft 275SD
Product Profile Current Business and Market Conditions
Personal watercraft (or PWC) come in two varieties: one that re- Yamaha PWC feature a highly stable and streamlined hull built on
quires the rider to stand (one-person capacity), and another that is technologies Yamaha Motor developed for boats, and a compact,
ridden from a seated position (up to three people). PWC mount a lightweight, yet powerful engine utilizing the Company’s motorcycle
small engine, but rather than using a propeller for propulsion they and marine engine technologies. Most Yamaha PWC employ
draw in water from the intake section at the bottom of the hull and 4-stroke engines. These models meet environmental regulations in
shoot it out from the back with a jet-propulsion mechanism. Sport the U.S. and Japan, the largest markets, which include U.S. EPA (Envi-
boats that use the same kind of propulsion system are also popular ronmental Protection Agency) regulations and Japan Marine Industry
mainly in North America. Association voluntary regulations.
Background of the Business Production
In 1986, Yamaha Motor launched its first product, the WaveRunner Name of company (Factory) Location
500. The product’s marketing concept, “A water vessel anyone can
Yamaha Motor Co., Ltd. Iwata,
ride, with assurance and convenience,” was welcomed by markets Engines
(Iwata South Factory) Shizuoka, Japan
and effectively expanded the enjoyment of marine recreation be-
Yamaha Motor Manufacturing
yond existing mainstream activities like cruising and fishing. PWC at- Georgia, U.S.A.
Corporation of America*
tract many users, mainly in North America. Assembly
Yamaha Jet Boat Manufacturing
Tennessee, U.S.A.
U.S.A., Inc.*
* Group company
FY2019 worldwide demand for PWC FY2019 Yamaha Motor unit sales of PWC
Note: Yamaha Motor surveys
Rest-of-
world Worldwide
30 demand Rest-of- Unit sales
U.S.A. world U.S.A.
(28.2%) 106 51 33
76 18 Unit: thousands
Unit: thousands (71.8%) (34.9%) (%): share of (65.1%)
(%): share of unit sales
demand
Yamaha Motor unit sales of PWC Yamaha Motor sales from PWC
Unit: thousands 51 Unit: billion ¥
50 48 80
74.5
41 43 67.2
40
60
30
40
20
20
10
0 0
’16 ’17 ’18 ’19 ’18 ’19
19Marine Products
Swimming Pools
School pools Flat pools (GRANSCINA)
Children’s pools Leisure pools
Product Profile Current Business and Market Conditions
In Japan, school swimming pools, children’s pools, leisure pools, pools As swimming pools at public facilities, kindergartens and nursery schools,
for health and rehabilitative use, competition pools and pool renova- and elementary and junior high schools increasingly deteriorate with age,
tion form the major demand for this segment. By material, pools can demand for renovations to extend their useful life is increasing.
be categorized into FRP (Fiber Reinforced Plastics) pools, metal Pools are being used at social welfare facilities and private swim-
pools and concrete pools. ming clubs for safe walking and exercise to improve the health of the
elderly and persons with disabilities.
[Reference] Advantages of FRP Pools Yamaha Motor is proactively expanding its product lineup with pools
FRP is a strong, lightweight material that molds easily. FRP pools are for a variety of purposes for different generations and lifestyles, while at
resistant to weathering and ear thquakes and retain heat well. the same time introducing new technologies and equipment to make pools
Construction time is also shorter because the units from the factory environmentally friendly through re-use and recycling.
are simply assembled on-site. We are also developing 25-meter pools and children’s pools for
overseas markets, primarily South Korea and other nearby Asian
Background of the Business countries.
Utilizing FRP technologies cultivated in its boat development and As a leading pool company, Yamaha offers total support, from plan-
manufacturing, Yamaha Motor commercially released Japan’s first ning and design to manufacturing, installation, and after-sales service.
100% FRP pool in 1974. Yamaha has supplied a large number of pools
across Japan since then. Production
We have achieved top position in aggregate domestic ship- Name of company (Site) Location
ments of school pools, and recorded strong sales of pools for pre-
schools in recent years. Yamaha Motor Co., Ltd. (Arai Site) Kosai, Shizuoka, Japan
FY2019 domestic public school pool* FY2019 domestic FRP pool* demand Yamaha Motor sales from pools
demand by material and Yamaha Motor unit shipments
Note: Yamaha Motor surveys Note: Yamaha Motor surveys
Unit: billion ¥
Other Other companies’ pools 6
13 (7.0%) 8 (7.8%)
5
4.3 4.1
4
Domestic Domestic
Metal demand FRP demand 3
72 187 units 102 102 units
(38.5%) (%): share of (54.5%) (%): share of 2
demand demand
Yamaha pools 1
94
(92.2%)
0
’18 ’19
* Longer than 20m
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