FACT BOOK 2019 - Yamaha Motor Co., Ltd.
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FACT BOOK 2019
Contents Corporate Section 2 Corporate Profile 2 Corporate Philosophy (Corporate Mission / Management Principles / Action Guidelines) 3 Operating Performance 3 Sales Breakdown by Business 3 Sales Breakdown by Region 4 Organization 5 Board of Directors, Audit & Supervisory Board Members and Executive Officers 6 Group Companies 7 History 8 Number of Employees / Number of Recruited Graduates Product Business Section 10 Motorcycles 13 Boats 14 Marine Engines 16 Personal Watercraft 17 Swimming Pools 18 All-Terrain Vehicles & Recreational Off-highway Vehicles 19 Snowmobiles 20 Golf Cars 21 Generators 21 Snow Blowers 22 Electrically Power Assisted Bicycles 24 Electric Wheelchairs 25 Surface Mounters and Industrial Robots 26 Automobile Engines 27 Industrial-use Unmanned Helicopters 26 Other Products
FACT BOOK 2019 Corporate Section
Corporate Profile
Corporate name: Yamaha Motor Co., Ltd.
Founded: July 1, 1955
Headquarters: 2500 Shingai, Iwata, Shizuoka 438-8501, Japan
President: Yoshihiro Hidaka
Capital: 85,797 million yen (as of Dec. 31, 2018)
Yamaha Motor Co., Ltd.
Number of shares: Authorized: 900,000,000
Issued: 349,914,284 (as of Dec. 31, 2018)
Number of employees: Consolidated basis: 53,977
Non-consolidated basis: 10,614 (as of Dec. 31, 2018)
Group companies: Number of consolidated subsidiaries: 113 (Japan: 20 Overseas: 93)
Number of non-consolidated subsidiaries accounted for by the equity method: 3
Number of non-consolidated affiliates accounted for by the equity method: 27 (as of Dec. 31, 2018)
Lines of business: Manufacture and sales of motorcycles, scooters, electrically power assisted bicycles, boats, sailboats, personal watercraft,
pools, utility boats, fishing boats, outboard motors, ATVs, recreational off-highway vehicles, racing kart engines, golf cars,
multi-purpose engines, generators, water pumps, snowmobiles, small snow blowers, automobile engines, surface
mounters, intelligent machinery, industrial-use unmanned helicopters, electrical power units for wheelchairs, helmets. Im-
port and sales of various types of products, development of tourist businesses and management of leisure, recreational
facilities and related services.
Corporate Philosophy
- Corporate Mission -
Kando* Creating Company
Offering new excitement and a more fulfilling life for people all over the world
Yamaha Motor strives to realize peoples' dreams with ingenuity and passion, and to always be a company people look to for the next exciting
product or concept that provides exceptional value and deep satisfaction.
* Kando is a Japanese word for the simultaneous feelings of deep satisfaction and intense excitement that we experience when we encounter something of exceptional value.
- Management Principles -
1. Creating value that surpasses customer expectations
To continue to produce value that moves people, we must remain keenly aware of the customer's evolving needs.
We must strive to find success by always surpassing customer expectations with safe, high-quality products and services.
2. Establishing a corporate environment that fosters self-esteem
We must build a corporate culture that encourages enterprise and enhances corporate vitality.
The focus will be on nurturing the creativity and ability of our employees, with an equitable system of evaluation and rewards.
3. Fulfilling social responsibilities globally
As a good corporate citizen, we act from a worldwide perspective and in accordance with global standards.
We must conduct our corporate activities with concern for the environment and communities and fulfill our social responsibility with honesty
and sincerity.
- Action Guidelines -
Acting with Speed Meeting change with swift and informed action
Spirit of Challenge Courage to set higher goals without fear of failure
Persistence Working with tenacity to achieve desired results, and then evaluating them
2Operating Performance (Consolidated Basis)
(Unit: billion ¥; rounded off to one decimal place)
FY2016 FY2017 FY2018 FY2019 (Plan)
Net sales Operating
income
1,800 1,670.1 1,673.1 1,700.0
1,502.8 200
160
Net sales 120
1,200 149.8 140.8 133.0 80
Operating income 108.6
40
0
600
Ordinary income 102.1 154.8 138.0 135.0
Profit attributable to owners of parent 63.2 101.6 93.4 85.0
Exchange rate (USD) 109 JPY 112 JPY 110 JPY 105 JPY
Exchange rate (EUR) 120 JPY 127 JPY 130 JPY 120 JPY
Capital expenditures 61.3 56.5 55.1 66.0
Depreciation expenses 42.4 45.5 46.4 46.5
Research and development expenses 94.9 99.2 102.8 100.0
Equity ratio 40.5% 44.0% 45.9% 46.5%
Interest-bearing debt 364.4 353.5 356.7 400.0
Debt/equity ratio (gross) 0.68 0.57 0.54 0.56
ROE 12.3% 17.6% 14.6% 12.3%
Cash and cash equivalents at the end of the year 135.5 155.6 138.2 ー
Percentage of overseas sales 89.1% 89.8% 90.0% 89.4%
Percentage of motorcycle business sales 61.9% 62.6% 61.1% 59.6%*
Net cash provided by (used in) operating activities 143.2 126.3 58.9 ー
Net cash provided by (used in) investing activities (46.5) (53.2) (48.3) ー
Net cash provided by (used in) financing activities (67.6) (52.8) (26.4) ー
*The financial services business is being made independent from the respective product businesses from the fiscal year ending December 31, 2019.
Therefore, the “percentage of motorcycle business sales” for FY2019 (plan) is calculated excluding sales at the financial services business.
Sales Breakdown by Business (Consolidated Basis)
Industrial machinery and robots
69.9 (4.2%) Major products in each segment
Other products
“Motorcycles”
82.6 (4.9%) Motorcycles and knockdown parts
for overseas production, etc.
Power products
“Marine products”
153.8 (9.2%) Outboard motors, boats,
FY2018 personal watercraft, pools, etc.
Marine products “Power products”
Net sales ATVs, recreational off-highway vehicles,
344.7 (20.6%)
1,673.1 snowmobiles, golf cars, generators, etc.
“Industrial machinery and robots”
Surface mounters, industrial robots, etc.
Motorcycles “Other products”
1,022.2 (61.1%) Electrically power assisted bicycles,
(Unit: billion ¥; rounded off to one decimal place) automobile engines, etc.
Sales Breakdown by Region (Consolidated Basis)
Other areas Japan
190.6 (11.4%) 166.9 (10.0%)
FY2018 North America
Overseas Net sales 365.7 (21.9%)
1,506.2 (90.0%)
1,673.1
Asia
732.6 (43.8%) Europe
217.3 (13.0%)
(Unit: billion ¥; rounded off to one decimal place)
3Organization (As of April 1, 2019)
Integrated Auditing Division
Human Resources & General Affairs Center
Human Resources Division
Global Human Resources Development Division
General Affairs Division
Risk Management & Compliance Division
Legal & Intellectual Property Division
General Meeting of Shareholders Government & Industrial Affairs Division
Corporate Planning & Finance Center
Audit & Supervisory Board Audit & Supervisory Board Corporate Planning Division
Members’ Office Finance & Accounting Division
Board of Directors Business Management Division
Chairman Business Process Innovation Division
Corporate Communication Division
President & CEO* Management Committee Financial Service Development Division
Risk Management and Compliance IT* Center
Digital Strategy Division
Committee
Process & IT Division
Design Center
Mobility Technology Center
NPM* Business Section
EM* Development Section
Motor Sports Section
Digital Development Section
Advanced Technology Center
New Venture Business Development Section
Research & Development Section
Manufacturing Center
Manufacturing Planning Section
Manufacturing Section
Manufacturing Engineering Section
Manufacturing Technology Center
Procurement Center
Strategy Planning Section
Procurement Section
Powertrain Unit
Powertrain Planning Section
Powertrain Development Section
PF* Model Unit
Engineering Promotion Section
Electronics Technology Section
PF Model Development Section
CS* Center
Customer Quality Section
After Sales Section
Spare Parts Section
Motorcycle Business Operations
1st Business Unit
2nd Business Unit
Total Strategy Section
Quality Assurance Section
Marine Business Operations
Planning Section
Marine Engine Section
Boat Section
Pool Business Development Section
Marketing Section
* Abbreviations: Quality Assurance Section
CEO: Chief Executive Officer Automotive Business Unit
Overseas Market Development Operation Business Unit
IT: Information Technology Solution Business Operations
NPM: New Personal Mobility Robotics Business Unit
EM: Electric Mobility Surface Mount Technology Section
PF: Platform Factory Automation Section
Unmanned System Section
CS: Customer Service
Smart Power Vehicle Business Unit
Yamaha Motor Powered Products Co., Ltd. (YMPC)
4Board of Directors, Audit & Supervisory Board Members and Executive Officers
(As of April 1, 2019)
Board of Directors Audit & Supervisory Executive Officer
Yasuo Tanaka
Chairman and Representative Director Board Members Chief General Manager of CS Center
Hiroyuki Yanagi Audit & Supervisory Board Member
Executive Officer
Kenji Hironaga Motofumi Shitara
Managing Director of Yamaha Motor India Pvt.
Audit & Supervisory Board Member Ltd., Managing Director of India Yamaha Motor
Junzo Saitoh Pvt. Ltd., and Managing Director of Yamaha Motor
India Sales Pvt. Ltd.
Audit & Supervisory Board Member Executive Officer
(Outside) Eric de Seynes
Masahiko Ikaga President of Yamaha Motor Europe N.V.
President and Representative Director
Yoshihiro Hidaka Audit & Supervisory Board Member Executive Officer
Chief General Manager in charge (Outside) Dyonisius Beti
of Human Resources & General
Affairs and Marine
Masatake Yone COO of PT. Yamaha Indonesia Motor
Manufacturing
Executive Officers Executive Officer
President and Chief Executive Officer Toshihiro Nozue
Senior General Manager of Marine Engine
Yoshihiro Hidaka Section, Marine Business Operations
Representative Director Executive Vice President Executive Officer
Katsuaki Watanabe Katsuaki Watanabe Satoshi Hirose
Chief General Manager in charge Deputy Chief General Manager of Manufacturing
of Motorcycle, CS, Market Managing Executive Officer Center and Senior General Manager of
Development, Automotive, and Manufacturing Section, Manufacturing Center
Advanced Technology
Toshizumi Katou
Executive Officer
Managing Executive Officer Hiroyuki Ota
Katsuhito Yamaji Chief General Manager of Solution Business
Operations
Senior Executive Officer
Director Executive Officer
Toshizumi Katou Makoto Shimamoto
Chief General Manager of Mobility Technology
Itaru Otani
Chief General Manager in charge of Center Chief General Manager of Human
Solution, Power Products, and Alliance Strategy Resources & General Affairs Center
Senior Executive Officer
Director Executive Officer
Tatsumi Okawa
Katsuhito Yamaji Chief General Manager of Corporate Planning &
Takeo Noda
Chief General Manager in charge of Finance Center Deputy Chief General Manager of Corporate
Manufacturing, Manufacturing Technology, Planning & Finance Center
Procurement, and Powertrain Senior Executive Officer
Executive Officer
Hiroaki Fujita
Director Chief General Manager of Advanced Technology
Toshiaki Ibata
Makoto Shimamoto Center Senior General Manager of Boat Section, Marine
Business Operations
Chief General Manager of Vehicle Development
and Design Senior Executive Officer
Executive Officer
Kazuhiro Kuwata
Director President of Yamaha Motor Corporation, U.S.A.
Toyoshi Nishida
Chief General Manager of PF Model Unit
Tatsumi Okawa Senior Executive Officer
Chief General Manager in charge of Executive Officer
IT and Digital Hirofumi Usui
Chief General Manager of Marine Business
Takuya Kinoshita
Director (Outside) Operations Chief General Manager of
Motorcycle Business Operations
Takuya Nakata Senior Executive Officer
Executive Officer
Director (Outside)
Heiji Maruyama
Chief General Manager of Powertrain Unit, Norio Yamada
Genichi Tamatsuka Senior General Manager of Powertrain Planning Chief General Manager of IT Center
Section, Powertrain Unit, Chief General Manager
Director (Outside)
in charge of Automotive Business, and Chief Executive Officer
General Manager in charge of Mobility Planning,
Takehiro Kamigama Mobility Technology Center Tatsuya Masuda
Chief General Manager of Procurement Center
Senior Executive Officer
Director (Outside) Executive Officer
Satohiko Matsuyama
Yuko Tashiro Chief General Manager of Manufacturing Center Kenichi Muraki
Chief General Manager of Manufacturing
Executive Officer Technology Center
Akihiro Nagaya
Chief General Manager of Design Center
Executive Officer
Minoru Morimoto
President of PT. Yamaha Indonesia Motor
Manufacturing
5Group Companies
JAPAN EUROPE (Abbreviations) Yamaha Motor Parts Manufacturing Vietnam Co.,
Yamaha Motorcycle Sales Japan Co., Ltd. The Netherlands Ltd. (YPMV)
YAMAHA MOTOR ENGINEERING CO., LTD. Yamaha Motor Europe N.V. (YMENV) Yamaha Motor Electronics Vietnam Co., Ltd. (YEVN)
SUGO CO., LTD. Germany India
YAMAHA KUMAMOTO PRODUCTS CO., LTD. Yamaha Motor Deutschland GmbH. (YMG) Yamaha Motor India Pvt. Ltd. (YMI)
Yamaha Marine Hokkaido Manufacturing Co., Ltd. Italy India Yamaha Motor Pvt. Ltd. (IYM)
Yamaha Amakusa Manufacturing Co., Ltd. Motori Minarelli S.p.A. Yamaha Motor India Sales Pvt. Ltd. (YMIS)
Yamaha Marina CO., LTD. Yamaha Motor Research & Development Europe Yamaha Motor Electronics India PVT. Ltd. (YEIN)
Y’S GEAR Co., Ltd. S.r.l. (YMRE) Yamaha Motor Research and Development India
YAMAHA MOTOR POWERED PRODUCTS Yamaha Motor Racing S.r.l. (YMR) Pvt. Ltd. (YMRI)
Co., Ltd. Selva S.p.A. Yamaha Motor Solutions India Pvt. Ltd. (YMSLI)
Nishi Nippon Skytech Co., Ltd. France KYB Motorcycle Suspension India Pvt. Ltd. (KMSI)
YAMAHA MOTOR ELECTRONICS CO., LTD. MBK Industrie Bussan Auto Finance India Pvt. Ltd. (BAF India)
SUNWARD INTERNATIONAL, INC. Spain Pakistan
YA M A H A M OTO R P R E C I S I O N PA R T S Motor Center BCN S.A. Yamaha Motor Pakistan (Private) Limited (YMPK)
MANUFACTURING CO., LTD. Turkey Singapore
HAMAKITA INDUSTRY CO., LTD. Yamaha Motor Sanayi ve Ticaret Limited Sirketi Yamaha Motor Asia Pte. Ltd. (YMAP)
YAMAHA MOTOR HYDRAULIC SYSTEM Co., Finland Yamaha Motor Distribution Singapore Pte. Ltd. (YDS)
Ltd. Inhan Tehtaat Oy Ab Taiwan
Yamaha Motor Assist Co., Ltd. Russia Yamaha Motor Taiwan Co., Ltd. (YMT)
Yamaha Motor Support & Service Co., Ltd. LLC Yamaha Motor CIS (YMCIS) Topmost Consulting Co., Ltd. (TCC)
Yamaha Motor Management Service Co., Ltd. Greece Yamaha Motor R&D Taiwan Co., Ltd. (YMRT)
YAMAHA MOTOR MIRAI CO., LTD. Motodynamics S.A. Yamaha Motor Taiwan Trading Co., Ltd. (YMTT)
YAMAHA MOTOR SOLUTIONS Co., Ltd. Yamaha Motor Electronics Taiwan Co., Ltd. (YETW)
Ecole Toyohashi AFRICA (Abbreviations) China
Amagasaki kenkonomori Nigeria Yamaha Motor (China) Co., Ltd. (YMCN)
Kita Nihon Skytech Corp. CFAO Yamaha Motor Nigeria Ltd. (CYMNG) Shanghai Yamaha Jianshe Motor Marketing Co.,
Tokai Skytech Corp. Ltd. (YMSM)
Sakura Kogyo Co., Ltd.
OCEANIA (Abbreviations) Zhuzhou Yamaha Motor Shock-absorber Co., Ltd.
A.I.S Corporation Australia (ZYS)
ENSHU Limited Yamaha Motor Australia Pty Limited (YMA) Yamaha Motor R&D Shanghai Co., Ltd. (YMRS)
KOYAMA Precision Works Inc. Ficeda Pty Limited Yamaha Motor Powered Products Jiangsu Co.,
Yamaha Travel Service Co., Ltd. Yamaha Motor Finance Australia Pty Limited Ltd. (YMPJ)
JUBILO Co., LTD. (YMFA) Yamaha Motor Electronics Suzhou Co., Ltd. (YESZ)
Mikasa Unyu Co., Ltd. Australian Motorcycle and Marine Finance Pty Ltd. Yamaha Motor Solutions Co., Ltd. Xiamen (YMSLX)
KYB Motorcycle Suspension Co., Ltd. Yamaha Motor Insurance Australia Pty. Ltd. Yamaha Motor IM (Suzhou) Co., Ltd. (YIMS)
EVEC, Inc New Zealand Chongqing Jianshe Yamaha Motor Co., Ltd. (CJYM)
North Sails Japan Yamaha Motor New Zealand Limited (YMNZ) Zhuzhou Jianshe Yamaha Motor Co., Ltd. (ZJYM)
Izumisano Waterfront Co., Ltd. Yamaha Motor Finance New Zealand Limited Jiangsu Linhai Yamaha Motor Co., Ltd. (LYM)
Marine Wave Otaru, Co., Ltd. (YMFNZ) S i ch u a n H u a ch u a n Ya m a h a M oto r P a r t s
Choshi Marina, Inc. Yamaha Motor Insurance New Zealand Limited Manufacturing Co., Ltd. (SHY)
Marina Akita, Co., Ltd. Micronesia Chongqing Pingshan TK Carburetor Co., Ltd. (PTK)
Hayama Marina, Co., Ltd. TriFork Reinsurance Corporation
CENTRAL and
Yokohama Bayside Marina Co., Ltd. ASIA (Abbreviations)
FISHARENA AMAKUSA CORPORATION
SOUTH AMERICA (Abbreviations)
S H I N N I S H I N O M I YA YAC H T H A R B O R Indonesia Brazil
CORPORATION PT. Yamaha Indonesia Motor Manufacturing Yamaha Motor do Brasil Ltda. (YMDB)
Hiroshima Harbor Management (YIMM) Yamaha Motor da Amazonia Ltda. (YMDA)
PT. Yamaha Motor Parts Manufacturing Indonesia Yamaha Motor Componentes da Amazonia Ltda.
NORTH AMERICA (Abbreviations) (YPMI) (YMCDA)
United States PT. Yamaha Motor Nuansa Indonesia (YMNI) Yamaha Motor Electronics do Brasil Ltda. (YEBR)
Yamaha Motor Corporation, U.S.A. (YMUS) PT. Toyo Besq Precision Parts Indonesia (TBI) Yamaha Administradora de Consorcio Ltda.
Yamaha Motor Manufacturing Corporation of PT. Yamaha Motor Electronics Indonesia (YEID) (YAC)
America (YMMC) PT. Yamaha Motor Mold Indonesia (YMMID) Yamaha Motor do Brasil Servicos Financeiros
Yamaha Marine Precision Propellers Inc. (YPPI) PT. Yamaha Motor R&D Indonesia (YMRID) Participacoes Ltda.
Yamaha Marine Systems Company Inc. PT. Sakura Java Indonesia Banco Yamaha Motor do Brasil S.A. (BYMD)
Skeeter Products, Inc. PT. Kyowa Indonesia Yamaha Motor do Brasil Corretora de Seguros
Yamaha Jet Boat Manufacturing U.S.A., Inc. (YJBM) PT. Bussan Auto Finance (BAF Indonesia) Ltda. (YMDCS)
Yamaha Golf-Car Company (YGC) The Philippines Yamaha Motor do Brasil Logistica Ltda. (YMBL)
INDUSTRIAL POWER PRODUCTS OF AMERICA, Yamaha Motor Philippines, Inc. (YMPH) Argentina
INC. LIYAM Property, Inc. Yamaha Motor Argentina S.A. (YMARG)
Yamaha Motor Finance Corporation, U.S.A. Thailand Uruguay
(YMFUS) Thai Yamaha Motor Co., Ltd. (TYM) Yamaha Motor Uruguay S.A. (YMUY)
Yamaha Motor Golf-Car Lease Receivable Yamaha Motor Parts Manufacturing (Thailand) Peru
Corporation (YGCR) Co., Ltd. (YMPT) Yamaha Motor del Peru S.A. (YMDP)
Yamaha Motor Receivables Corporation TYMA Co., Ltd. Yamaha Motor Selva del Peru S.A. (YMSP)
Yamaha Motor Ventures & Laboratory Silicon Yamaha Motor Electronics Thailand Co., Ltd. (YETH) Colombia
Valley Inc. (YMVSV) Yamaha Motor Asian Center Co., Ltd. (YMAC) Industria Colombiana de Motocicletas Yamaha
Yamaha Motor Distribution Latin America, Inc. Malaysia S.A. (Incolmotos Yamaha)
(YDLA) HL Yamaha Motor Research Centre Sdn. Bhd. (HLYR) Mexico
Canada Hong Leong Yamaha Motor Sdn. Bhd. (HLYM) Yamaha Motor de Mexico, S.A. de C.V. (YMMEX)
Yamaha Motor Canada Ltd. (YMCA) Hicom Yamaha Manufacturing Malaysia Sdn. Bhd. Yamaha Motor Consorcio Mexico, S.A. de C.V.
Yamaha Motor Finance Canada Ltd. Vietnam Yamaha Motor Personnel Service Mexico, S.A. de
Yamaha Motor Vietnam Co., Ltd. (YMVN) C.V. (YMPSMX)
(As of December 31, 2018)
6History
1955 1971 Industries Group.
Yamaha Motor Co., Ltd. is founded with Haraban Motor Co. is founded in Indonesia. YMA is founded in Australia.
Genichi Kawakami as the first President. Technical assistance agreement for motor-
Production of our first motorcycle, the 1972 cycle production is signed with Escorts Ltd.
Headquarters is moved to present location in India.
125cc Yamaha "YA-1," commences.
in Iwata City.
YA-1 wins the 3rd Mount Fuji Ascent Race
First win in Motocross World GP at Swedish 1984
and captures first, second and third place at Contract is signed to develop, produce and
GP (250cc class) and Luxembourg GP
the 1st All Japan Autobike Endurance Road supply automobile engines to Ford Motor
(500cc class).
Race. Co. (U.S.).
1958 1973 Technical assistance contract is signed with
YMCA is founded in Canada. Italy's Motori Minarelli.
Takes 6th place in first attempt at Catalina
Joint venture agreement is signed with
Grand Prix in the U.S. (Yamaha's interna-
Brunswick Co. (U.S.). 1986
tional racing debut). YMMC is founded in the U.S.
Wins first manufacturer and rider titles in
Yamaha de Mexico S.A. de C.V. is estab- YMT is founded in Taiwan.
250cc class of the Motocross World GP.
lished with investment by Nippon Gakki Technical assistance contract for motorcycle
First Yamaha por table generator model
(presently Yamaha Corporation) and com- technology is signed with Italy's Belgarda
"ET1250" is released.
mences sales of Yamaha Motor products. S.p.A.
First Yamaha racing kart model "RC100" is
1960 released. First Yamaha personal watercraft (PWC)
Yamaha International Corporation (YIC) is "WaveRunner 500" is released.
founded in U.S. as subsidiary of Nippon 1974
Hisao Koike is appointed as second YMC 1987
Gakki and commences sales of Yamaha Motor First Yamaha-made surface mounter "21
president.
products. Series" is released.
Wins manufacturer titles in all classes of
First Yamaha outboard motor "P-7" is re- First Yamaha gas heat pump (GHP) model
World GP road race, 125cc, 250cc, 350cc
leased. "YGC401W" is released.
and 500cc.
First Yamaha FRP boat models "CAT-21" and Limited production of Yamaha's first com-
YIMM is founded in Indonesia as motorcycle
"RUN-13" are released. mercial-use unmanned helicopter "R-50" (20
parts maker.
1961 Manufacture and sales of FRP pools com- units) is released.
New listing on First Section of Tokyo Stock mence.
1989
Exchange. Machine mounting the Yamaha "OX88" rac-
First appearance in World GP road race. 1975
First Yamaha golf car model "YG292" is re- ing engine competes in F1 for the first time.
CAT-21 wins 1st Pacific 1,000 km Motorboat
leased.
Marathon. 1990
1976 Corporate Mission and long-term manage-
1963 First Yamaha industrial robot model, an "arc ment vision are announced.
Pearl Yamaha is founded in India. YMP is founded in Portugal.
welding robot," is released.
Wins first 250cc class race in World GP
First Yamaha marine diesel "MD35" is re-
road race (Belgium GP). 1991
leased. YMF is founded in France.
1964 YMMEX is founded in Mexico.
Captures first manufacturer and rider titles 1977
YMC-related divisions of Yamaha Interna-
in 250cc class of the World GP road race. 1992
tional Corporation are separated to found CJYM is founded in China.
Siam Yamaha Co., Ltd. is founded in Thai-
Yamaha Motor Corporation, U.S.A. YMAG is founded in Austria.
land.
Captures manufacturer and rider titles for YMH is founded in Hungary.
1965 the first time in 500cc class of the Moto-
Tie-up with Toyota Motor Co. to develop cross World GP. 1993
and manufacture "Toyota 2000GT." NYM is founded in China.
Model is displayed at the Tokyo Motor 1978 Regionally limited release of the electrically
First Yamaha land car model "G1-9AD" is power assisted bicycle "PAS."
Show.
released.
First Yamaha FRP fishing boat is built.
First Yamaha snow blower model "YT665" is 1994
1966 released. Takehiko Hasegawa is appointed as fourth
Full export operations are transferred from YMC president.
Nippon Gakki to Yamaha Motor. 1979 LYM is founded in China.
Yamaha's first ATV model "YT125" is re-
Technical assistance agreement is signed
with Kong Hsue Sheh to produce motorcycles
leased in the U.S. 1995
"XT500" wins 1st Paris-Dakar Rally. Wheelchair electric power unit "JW-I" is
in Taiwan.
released.
1968 1981 EYML is established in India.
SEMSA is founded in Spain.
YMENV is founded in the Netherlands.
First Yamaha snowmobile "SL350" is exhibit-
1996
1982 YMARG is founded in Argentina.
ed at Chicago Trade Show. Motorcycle production and marketing tie-up
First Yamaha FRP utility boat models "W-16" with Motobecane (France). 1997
and "W-18" are released. YMNI is founded in Indonesia.
1983
1969 Hideto Eguchi is appointed as third YMC 1998
First Yamaha multipurpose engine model president. YMVN is founded in Vietnam.
"MT100" is released. YMDA is founded in Brazil. YMAP is founded in Singapore.
Technical assistance agreement for motor- YMDP is founded in Peru.
1970 cycle production is signed with China North
YMDB is founded in Brazil.
7History (Continued)
2000 2009 Aggregate production of automobile engines
Corporate ties with Toyota Motor Corp. are Tsuneji Togami is appointed as seventh YMC reaches 3 million units.
strengthened. president. New motorcycle manufacturing plant in
Yamaha Marine Co., Ltd. is merged into YMC. Argentina is completed and commences
2001 YMTR is founded in Turkey. operations.
Toru Hasegawa is appointed as fifth YMC Next-generation compact, high-performance
president. 2010 engine “BLUE CORE” is developed.
Hiroyuki Yanagi is appointed as eighth YMC
2002 president. 2015
Limited regional release of the electric com- Yamaha Jubilo Rugby Football Club wins
muter motorcycle "Passol." 2011 the All-Japan Rugby Football Championship
Manufacture of 50cc Japanese-market scooters YIME and YIMA Group companies are for the first time.
is shifted to Taiwan. founded in Europe and the U.S. for Intelli- Motorcycle manufacturing and sales company
gent Machinery product sales. YMPK commences operations in Pakistan.
2004 Commences increased production of Japanese
Wins 1st MotoGP rider championship title. Motorcycle development company YMRID
fishing boats to aid in recovery efforts from commences operations in Indonesia.
2005 the Great East Japan Earthquake and Tsunami. New company for new business development
Takashi Kajikawa is appointed as sixth YMC Iwata South Factory engine assembly line is YMVSV is founded in Silicon Valley, USA.
president. integrated into Iwata Main Factory. New company Yamaha Motor MIR AI is
YMCIS is founded in Russia. founded to promote hiring of persons with
Life Science Laboratory is opened as research
2012
Design Center is established. disabilities.
and development center for YMC’s biotech-
ASEAN Integrated Development Center 2016
nology business.
(Thailand) and India Procurement Center Aggregate production of Yamaha Performance
Yamaha captures MotoGP triple crown by
are established. Damper reaches one million units.
winning the rider, team and manufacturer titles.
Commences OEM supply of electrically
2006 power assisted bicycle drive units to Euro- 2017
Motorcycle manufacturing factory YMMWJ pean market. Yamaha Motor Innovation Center is opened.
is founded in Indonesia. Company founder Genichi Kawakami is in- New Hamamatsu IM Base is opened.
Mass-production of microalgae as a source ducted into Japan Automotive Hall of Fame. Achieves 500th win in world championship
for the high-potential health additive Astax- road race.
anthin commences.
2013 CELL HANDLER is released to provide
The "Revs your Hear t" brand slogan is solutions in the medical field.
Yamaha Motor Foundation for Spor ts is
established.
founded. 2018
Cumulative Yamaha outboard motor pro-
2007 duction passes 10 million mark. Yoshihiro Hidaka is appointed as ninth YMC
YMPH is founded in the Philippines. YMRI is founded in India. president.
YIMS is founded in China. “TY-E” electric trial bike competes in first
2008 Kikugawa Test Course is completed. international competition.
YMKH is founded in Cambodia. Yamaha Motor Advanced Technolog y
IYM is founded in India. 2014 Center is opened in Yokohama.
Fir s t leaning mul ti-wheel motor c ycle Long-term vision to 2030 is announced.
“TRICITY” is released.
Number of Employees
Fiscal year 2014 2015 2016 2017 2018
Yamaha Motor Co., Ltd. 10,377 10,440 10,511 10,564 10,614
(average age) (42.3 years old) (42.8 years old) (43.0 years old) (43.2 years old) (43.3 years old)
Consolidated companies 42,285 42,866 42,639 43,015 43,363
Total 52,662 53,306 53,150 53,579 53,977
Number of Recruited Graduates (Yamaha Motor Co., Ltd.)
Fiscal year 2016 2017 2018 2019 2020 (Plan)
College graduates* 212 207 205 227 185
(For office work, marketing) (50) (60) (63) (77) (65)
(For engineering, production-related work) (162) (147) (142) (150) (120)
High school graduates 58 57 57 61 60
Total 270 264 262 288 245
* Includes graduate schools, two-year/technical colleges and specialized schools
8FACT BOOK 2019 Product Business Section
Motorcycles
NIKEN MT-09 YZF-R1M YZF-R25
BOLT SEROW YZ450F
Product Profile
Motorcycles play a familiar and vital role in the lives of people around got off to a successful start, winning in its debut entries at Japan’s top
the world, their applications spanning from pure utility, such as the two motorcycle races at the time, while also receiving high acclaim
transpor tation of goods, to personal enjoyment and spor ts. The for its product quality. To scale up production and market the YA-1,
Yamaha Motor group satisfies these needs with its diverse product Yamaha Motor Co., Ltd. was established. Some years later, in 1961,
lineup. Yamaha motorcycles are made to a variety of specifications, Yamaha entered its first World GP race. Since then and to this day,
each type featuring unique technologies serving its particular use: Yamaha has continued to challenge itself on the racing scene, making
scooters, used primarily for day-to-day mobility, such as commuting the art of engineering based on technologies and know-how a hall-
and shopping trips; sports and cruiser models, used widely in urban mark of the Yamaha brand.
areas and for long-distance touring; trail models for off-road excur-
sions; and racing machines for road racing, motocross and other Current Business and Market Conditions
competitions. Japan
For the market as a whole, scooters with an engine displacement of
Background of the Business 50cc and under (class I), which are used primarily for commuting and
During World War II, Nippon Gakki Co., Ltd. (founded in 1897, pres- work-related activities, occupy almost half of all unit sales. Motorcy-
ently Yamaha Corporation), the company from which Yamaha Motor cles with an engine capacity of 51cc or larger fall into a number of
was later spun off, was assigned to apply its technologies in musical categories, from scooters to large motorcycles and sports models for
instrument manufacturing to the production of propellers for mili- personal enjoyment. The Japanese market is also unique in that it has
tary aircraft. After the War ended, the company sought ways to use a driver’s license restricted to operation of AT (automatic transmis-
its manufacturing facilities for peaceful ends. Eventually, it entered sion) motorcycles. In recent years, large motorcycles for riders inter-
the motorcycle business as the motorcycle manufacturing division ested in touring and sport riding as well as highly practical 125cc
of Nippon Gakki. The company’s first motorcycle model, the YA-1, scooters have been popular.
Japan Motorcycle License Types and Regulations
Over 50cc to Over 125cc to Over 250cc to
Displacement 50cc and under Over 400cc
125cc and under 250cc and under 400cc and under
Road Traffic Act designation Moped Regular motorcycle Large motorcycle
Road Transport Vehicle Act Light two-wheeled
Class I moped Class II moped Compact two-wheeled vehicle
designation vehicle
Limited compact
license Large motorcycle
License required Moped license Regular motorcycle license
license
Speed limit on normal roads 30 km/h 60 km/h
Legal number of riders 1 2 (excluding vehicles with no rear seat)
Highway usage Prohibited Allowed
Two-step right turn Required Prohibited
Curbside lane usage Required Not required
Vehicle inspection Not required Required
10TMAX SX TRICITY125 E-VINO NMAX125
Grand Filano Hybrid Free Go MIO S
Europe India
As one would expect from the birthplace of motorcycles, motor India has become the world’s largest motorcycle market, with total
cycles have a well-established place in European society as part of demand for new models reaching about 22 million units in 2018. The
the culture. The market is characterized by widespread use of motor scooter category, in particular, is showing remarkable growth, and now
cycles among riders of all ages as a commuter vehicle and as means accounts for roughly one-third of total demand. With the country’s
for recreation, from touring through the countryside to circuit racing development having entered a period of increased motorization,
and other sports. Motorsports are also popular there. Over half of Yamaha has proactively introduced new scooters since 2012, and
the MotoGP racing series, the world’s premier motorcycle racing these models have been well received, particularly by young customers.
championship, is held in Europe. Yamaha is also working to increase sales by emphasizing sports models.
North America Production
The North American market is characterized by its predominance of
Country Name of company (Factory)
motorcycle enthusiasts. Cruisers, with their low-riding seats and long
bodies—perfectly suited for riding on long stretches of straight, Japan Yamaha Motor Co., Ltd. (Iwata Main Factory)
open road—are a representative category, but there is also a large Europe France MBK Industrie
segment of users who enjoy riding off-road or on mountainous ter-
Indonesia PT. Yamaha Indonesia Motor Manufacturing
rain for sport or recreation. The popularity and extensive variety of
motorsports practices by professionals and amateurs alike are other Thailand Thai Yamaha Motor Co., Ltd.
unique qualities of the North American market.
Vietnam Yamaha Motor Vietnam Co., Ltd.
ASEAN Region Philippines Yamaha Motor Philippines, Inc.
In the ASEAN region, motorcycles are a primary mode of transpor- Malaysia Hong Leong Yamaha Motor Sdn. Bhd.
tation for commuting to work and school and for daily living in many
communities. They also serve an important role as social infrastruc- Asia Taiwan Yamaha Motor Taiwan Co., Ltd.
ture, assisting the flow of goods and services. Practical, smaller dis- Chongqing Jianshe Yamaha Motor Co., Ltd.
placement motorcycles around 125cc are traditionally the main-
China Zhuzhou Jianshe Yamaha Motor Co., Ltd.
stream choice. However, since the turn of the century there has
been a growing segment of users resembling those in developed Jiangsu Linhai Yamaha Motor Co., Ltd.
markets who favor more personalized and luxurious features. India India Yamaha Motor Pvt. Ltd.
Yamaha was quick to introduce automatic transmission motorcycles
to this market, and is now recognized as a leading company. Pakistan Yamaha Motor Pakistan Private Ltd.
Brazil Yamaha Motor da Amazonia Ltda.
China
Central Mexico Yamaha Motor de Mexico, S.A. de C.V.
With domestic demand for new motorcycles around 7 million units
and South Industria Colombiana de Motocicletas
annually, China is the world’s second largest motorcycle market and Colombia
America Yamaha S.A.
home to numerous motorcycle makers. Demand for scooters, which
previously accounted for roughly 10% of total demand, grew to Argentina Yamaha Motor Argentina S.A.
one-third of demand in recent years, and is expected to continue to
Africa Nigeria CFAO Yamaha Motor Nigeria Ltd.
increase going forward.
In addition, with growing awareness of environmental issues,
the number of users selecting fuel injection-equipped models is
increasing, and Yamaha is pursuing a product strategy that focuses on
attracting these customers.
11Motorcycles (Continued)
FY2018 worldwide demand FY2018 worldwide demand and FY2018 Yamaha Motor unit sales
Note: Yamaha Motor surveys Yamaha Motor unit sales
Note: Yamaha Motor surveys
Japan 93 (1.7%)
Japan 369 (0.6%) Rest-of-world North America
Rest-of-world North America 519 (0.9%) 463 (8.6%) 67 (1.2%)
8,163 (14.2%)
Europe 1,539 (2.7%) Europe 176
Yamaha
5,374 (3.3%)
(9.4%)
Worldwide Worldwide Unit sales
demand Asia* demand
57,369 57,369 5,374
46,779
Unit: thousands
Unit: thousands (81.5%) Unit: thousands (%): share of
(%): share of (%): share of unit sales
demand demand
Other companies Asia*
51,995 (90.6%) 4,576 (85.1%)
* Asia excludes Japan * Asia excludes Japan
Yamaha Motor unit sales Yamaha Motor sales
Unit: thousands Unit: billion ¥
7,000 1,100
1,032.6 1,045.2 1,022.2
1,000 136.3
6,000 149.1 930.1 131.9
5,390 5,374 900
5,218 5,154 119.8
461 463 800
5,000 524 452
700
4,000
600 671.7
628.7 668.4
579.6
500
3,000
4,286 4,307 4,558 4,576 400
Rest-of-world
Rest-of-world
2,000 300
Asia Asia
Europe 200 136.2 Europe
1,000 127.9 138.5 131.3
North America 100 North America
72.3 55.9 52.7 50.1
209 89 208 77 70 67
110 110 199 103 176 93 Japan 46.3 47.0 46.0 40.6 Japan
0 0
’15 ’16 ’17 ’18 ’15 ’16 ’17 ’18
12Boats
YFR-24 EX fishing boat EXULT43 Cabin Cruiser DW-480-0A fishing boat
Product Profile Current Business and Market Conditions
Boats are used for two major purposes: commercial use and leisure. In Japan, Yamaha Motor is a full-spectrum marine manufacturer, of-
Commercial boats can be categorized roughly into Japanese-style fering a full lineup of products in all categories, from fishing and utility
utility boats and fishing boats, both of which are an indispensable boats—with hulls designed to fit each region’s fishing methods—to
part of the everyday lives of fishermen. Recreational boats include large recreational cruisers and fishing boats. Over the past few years,
powerboats, used for activities from spor t fishing to cruising and water- Japan’s boat market has seen solid sales of large models of 10 meters
skiing, and sailboats. or more.
Background of the Business Production
In the latter part of the 1950s, Yamaha started joint research and de- Name of company Location
velopment of FRP (Fiber Reinforced Plastics)—a promising new ma-
terial at the time—with Nippon Gakki Co., Ltd. (presently Yamaha Fishing boats, Yamaha Marine Hokkaido Yakumo,
Corporation), and in 1960 began producing and marketing FRP utility boats Manufacturing Co., Ltd.*1 Hokkaido, Japan
boats. In 1965, the Company also started production of sailboats and Small boats, Yamaha Amakusa Manufacturing Kamiamakusa,
fishing boats. utility boats Co., Ltd.*1 Kumamoto, Japan
Yamaha Motor has continuously developed and designed its
products using performance simulation and 3D CAD systems, and Medium-size
YM Shido Co., Ltd.*2
Sanuki,
introduced new manufacturing technologies to reduce the environ- and large boats Kagawa, Japan
mental impacts of production. *1 Group company *2 Contract manufacturer
FY2018 domestic demand for pleasure-use boats
Note: Yamaha Motor surveys
Yamaha
729
(40.8%)
Total
demand
Other
companies 1,786 units
1,057
(59.2%)
Yamaha Motor unit sales Yamaha Motor sales
Units Unit: billion ¥
1,500 15
1,043 1,020 10.2 10.6
984 957 10.0
1,000 10
9.0
298 324 291
293
500 5
686 664 719 729
Fishing boats and
utility boats
0 Pleasure-use boats 0
’15 ’16 ’17 ’18 ’15 ’16 ’17 ’18
13Marine Engines
F425A F150D F125A F90C F25G F8F F2B M-15
Product Profile
Marine engines used to propel boats can be categorized into three We also offer products installed on boats in combination with
types: outboard motors, stern drives (inboard-outboard motors), our outboard motors, including an information management system
and inboard motors. Outboard motors, which are suited for small to that informs the driver of the engine status and navigational situation,
medium-size boats, are mainly known for their excellent affordability, and a boat control system that assists in maneuvering medium-size
environmental friendliness, ease of maintenance and high space effi- and large boats at low speeds through narrow areas.
ciency and are used by a variety of people all over the world. In de- More than 90% of Yamaha outboard motors are exported to
veloped regions like Europe and North America, they are primarily markets outside Japan, and are currently being sold in roughly 180
used for leisure, while in emerging countries they are predominantly countries and territories. In North America, our main market and
used for fishing and transport/transportation. where sales of large models are strong, we introduced the F425A,
our most powerful model at 425 horsepower, in 2018 and have re-
Background of the Business ceived a favorable reception.
Applying its small engine technology developed for motorcycles,
Yamaha Motor released its first marine engine, the small outboard Environmental Compliance
engine P-7, in 1960. In the more than half-century that followed, the Yamaha Motor offers a full line of products that comply with volun-
Company has expanded its marine engine lineup to suit manifold tary restrictions set by the Japan Marine Industry Association, as well
uses and conditions in the various locations they are used, focusing as standards set by 2010 EPA (United States Environmental Protec-
especially on outboard motors, including models with increasingly tion Agency) regulations on exhaust emissions and 2008 CARB
large horsepower and models that have better fuel efficiency and are (California Air Resources Board) regulations.
designed to withstand more extreme environments. Cumulative
production of Yamaha outboard motors reached 10 million units in Production
April 2013. Name of company (Factory) Location
Medium-size and large Fukuroi,
Current Business and Market Conditions 4-stroke outboard motors Yamaha Motor Co., Ltd. Shizuoka,
Yamaha outboard motors are based on the principle of being reliable and large 2-stroke (Fukuroi South Factory)
Japan
outboard motors
and durable, with light weight and a compact size. With a variety of
sizes from 2 horsepower to 425 horsepower, they range from envi- Small and medium-size
4-stroke outboard motors Yamaha Kumamoto Products Yatsushiro,
Kumamoto,
ronmentally friendly 4-stroke models that are especially popular in and small and medium-size Co., Ltd.*
Japan
developed countries, to Enduro models with simple structures that 2-stroke outboard motors
are suitable for use in emerging countries and electric models for Small 4-stroke outboard Thai Yamaha Motor
Thailand
motors Co., Ltd.*
coastal commercial fishing, and from recreational to commercial uses.
* Group company
14Outboard Motor Cooling Structure and Features Helm Master Boat Control System
An outboard motor brings in water from the outside and uses
it to cool the engine. This is the main difference between out-
boards and land vehicles with liquid-cooled engines like motor-
cycles.
Engine
Drive shaft
SR330 cruiser featuring Helm Master
Water pump The Helm Master digitally controls all the steering, gear shifting and
throttle work of twin or triple mount large-class Yamaha outboards.
Complementing the standard steering and remote control unit, the
Cooling water inlet single joystick control enables fore-aft, port-starboard and diagonal
motion as well as in-place rotation of the bow.
Exhaust and
cooling water
FY2018 worldwide demand for outboard FY2018 worldwide demand and FY2018 Yamaha Motor unit sales of
motors Yamaha Motor unit sales of outboard motors outboard motors
Note: Yamaha Motor surveys Note: Yamaha Motor surveys
Rest-of- North
world North America
274 Worldwide America Worldwide Yamaha 108
(32.5%) demand 306 demand 314 Rest-of- Unit sales (34.5%)
842 (36.4%) 842 (37.3%) world 314
Unit: thousands Unit: thousands
147 Unit: thousands
(%): share of (%): share of (46.9%) (%): share of
unit sales
demand demand
Europe Europe
262 58
(31.1%) Other companies (18.6%)
528
(62.7%)
Yamaha Motor unit sales of outboard motors Yamaha Motor sales from marine engines
Unit: thousands Unit: billion ¥
400 200
185.1
174.6 175.3
167.0
314
300 292 301
300 150
200 100
100 50
0 0
’15 ’16 ’17 ’18 ’15 ’16 ’17 ’18
15Personal Watercraft
WaveRunner FX Cruiser SVHO personal watercraft AR195 sport boat
Product Profile Current Business and Market Conditions
Personal watercraft (or PWC) come in two varieties: one that re- Yamaha PWC feature a highly stable and streamlined hull built on
quires the rider to stand (one-person capacity), and another that is technologies Yamaha Motor developed for boats, and a compact,
ridden from a seated position (up to three people). PWC mount a lightweight, yet powerful engine utilizing the Company’s motorcycle
small engine, but rather than using a propeller for propulsion they and marine engine technologies. Most Yamaha PWC employ
draw in water from the intake section at the bottom of the hull and 4-stroke engines. These models meet environmental regulations in
shoot it out from the back with a jet-propulsion mechanism. Sport the U.S. and Japan, the largest markets, which include U.S. EPA (Envi-
boats that use the same kind of propulsion system are also popular ronmental Protection Agency) regulations and Japan Marine Industry
mainly in North America. Association voluntary regulations.
Background of the Business Production
In 1986, Yamaha Motor launched its first product, the WaveRunner Name of company (Factory) Location
500. The product’s marketing concept, “A water vessel anyone can
Yamaha Motor Co., Ltd. Iwata,
ride, with assurance and convenience,” was welcomed by markets Engines
(Iwata South Factory) Shizuoka, Japan
and effectively expanded the enjoyment of marine recreation be-
Yamaha Motor Manufacturing
yond existing mainstream activities like cruising and fishing. PWC at- Georgia, U.S.A.
Corporation of America*
tract many users, mainly in North America. Assembly
Yamaha Jet Boat Manufacturing
Tennessee, U.S.A.
U.S.A., Inc.*
* Group company
FY2018 worldwide demand for PWC FY2018 Yamaha Motor unit sales of PWC
Note: Yamaha Motor surveys
Rest-of-
world Worldwide
30 demand Rest-of- Unit sales
U.S.A. world U.S.A.
(29.4%) 102 48 30
72 18 Unit: thousands
Unit: thousands (70.6%) (37.5%) (%): share of (62.5%)
(%): share of unit sales
demand
Yamaha Motor unit sales of PWC Yamaha Motor sales from PWC
Unit: thousands Unit: billion ¥
50 48 80
43 70.6
41 41 64.8 65.3
40 62.3
60
30
40
20
20
10
0 0
’15 ’16 ’17 ’18 ’15 ’16 ’17 ’18
16Swimming Pools
School pools Flat pools (GRANSCINA)
Children’s pools Leisure pools
Product Profile Current Business and Market Conditions
In Japan, school swimming pools, children’s pools, leisure pools, pools As pools at public facilities, kindergartens and nursery schools, and
for health and rehabilitative use, competition pools and pool renova- elementary and junior high schools increasingly deteriorate, demand
tion form the major demand for this segment. By material, pools can for new construction and renovations is increasing. Pools are also
be categorized into FRP (Fiber Reinforced Plastics) pools, metal being used at social welfare facilities and private swimming clubs for
pools and concrete pools. safe walking and exercise to improve the health of the elderly and
persons with disabilities.
[Reference] Advantages of FRP Pools Yamaha Motor is proactively expanding its product lineup with pools
FRP is a strong, lightweight material that molds easily. FRP pools are for a variety of purposes for different generations and lifestyles, while at
resistant to weathering and ear thquakes and retain heat well. the same time introducing new technologies and equipment to make pools
Construction time is also shorter because the units from the factory environmentally friendly through re-use and recycling.
are simply assembled on-site. We are also developing 25-meter pools and children’s pools for
overseas markets, primarily South Korea and other nearby Asian
Background of the Business countries.
Utilizing FRP technologies cultivated in its boat development and As a leading pool company, Yamaha offers total support, from plan-
manufacturing, Yamaha Motor commercially released Japan’s first ning and design to manufacturing, installation, and after-sales service.
100% FRP pool in 1974. Yamaha has supplied a large number of pools
across Japan since then. Production
We have achieved top position in aggregate domestic ship- Name of company (Site) Location
ments of school pools, and recorded strong sales of pools for pre-
schools in recent years. Yamaha Motor Co., Ltd. (Arai Site) Kosai, Shizuoka, Japan
FY2018 domestic public school pool* FY2018 domestic FRP pool* demand Yamaha Motor sales from pools
demand by material and Yamaha Motor unit shipments
Note: Yamaha Motor surveys Note: Yamaha Motor surveys
Unit: billion ¥
Other Other companies’ pools 6
7 (3.6%) 8 (7.5%)
5
4.4 4.4 4.3 4.3
4
Domestic Domestic
Metal demand FRP demand 3
84 197 units 106 106 units
(42.6%) (%): share of (53.8%) (%): share of 2
demand demand
Yamaha pools 1
98
(92.5%)
0
’15 ’16 ’17 ’18
* Longer than 20m
17All-Terrain Vehicles & Recreational Off-highway Vehicles
Grizzly EPS YXZ1000R SS Wolverine X2 SE
Product Profile
All-Terrain Vehicles (ATVs) and Recreational Off-highway Vehicles lineup, and are working to bolster sales in overseas markets and in
(ROVs) are off-road-specific vehicles capable of handling all sorts of North America in particular.
unpaved or rough terrain found in grasslands, mountain trails, sandy
areas, etc. ATVs seat one rider and have a steering system with han- Current Business and Market Conditions
dlebars, etc., similar to a motorcycle, while ROVs are designed to fit The U. S . mar ket accounts for over 50% of wor ldwide AT V
two or more people and have a steering wheel system, etc., similar demand due to its large stretches of natural terrain, unpaved roads,
to an automobile. Both are used in a wide range of ways, from lei- and large ranches and farms all over the country. Yamaha Motor
sure and sport riding to utility work in the agriculture industry, etc. meets these diverse needs with its wide range of products that include
utility models, sports models and more.
Background of the Business The main market for ROVs is also the U.S. In addition to de-
Yamaha’s ATVs were developed using technologies created and mand as a vehicle for outdoor recreation, there is stable demand for
matured in the process of developing and manufacturing off-road ROVs as vehicles for utility use in a variety of industries, and market
motorcycles. Sales of Yamaha AT Vs began in the U.S. in 1979 scale is growing continuously.
with Yamaha Motor’s first ATV, the YT125. Since then, Yamaha has
gone on to market a variety of AT V models that answer real Production
market needs. We also have a broad lineup in the ROV segment, Name of company Location
with multi-purpose models, recreational models, and pure sports
models. In 2018, we added the new Wolverine X2 to our recreational Yamaha Motor Manufacturing Corporation of America* Georgia, U.S.A.
* Group company
FY2018 worldwide demand for ATVs FY2018 Yamaha Motor unit sales of ATVs
Note: Yamaha Motor surveys
Rest-of- Worldwide Rest-of- Unit sales
world demand U.S.A. world U.S.A.
205 56 29
180 385 28 Unit: thousands
(53.2%) (50.9%)
(46.8%) Unit: thousands (49.1%) (%): share of
(%): share of unit sales
demand
Yamaha Motor unit sales of ATVs & ROVs Yamaha Motor sales from ATVs & ROVs
Unit: thousands Unit: billion ¥
150 100
ROVs
ATVs
80.1
75 71.2
100 65.5 64.1
22 20
15 15 50
50
25
55 57 58 56
0 0
’15 ’16 ’17 ’18 ’15 ’16 ’17 ’18
18Snowmobiles
Sidewinder B-TX LE VK10 Professional II Snoscoot ES
Product Profile Current Business and Market Conditions
The snowmobile uses two skis at the front for changing directions While Nor th America, Russia and the Scandinavian countries of
and track belts at the rear for engine-driven propulsion. It has devel- Sweden, Norway and Finland constitute the largest markets, Yamaha
oped into a mode of transportation for people in snowy areas, and snowmobiles are sold in over 30 countries worldwide, including
also as a source of motorsports and leisure enjoyment. Applications Japan and other countries throughout Europe and Asia. In recent
can be broken down roughly into leisure and utility. Additionally, in years, there have been greater calls for better environmental perfor-
Japan, snowmobiles are also used in winter for power line mainte- mance from snowmobiles as well. Yamaha Motor has answered this
nance, for spreading snow-melting agents on cultivated areas, for fish by continuing to pioneer the development of models with 4-stroke
farming in frozen lakes, etc. engines.
Background of the Business Production
Applying the engine technologies it had developed for motorcycles, Name of company (Factory) Location
Yamaha Motor released its first snowmobile model, the SL350, in
1968 and its first model for recreational use in 1970. Since then, the Iwata,
Yamaha Motor Co., Ltd. (Iwata Main Factory)
Company has worked to expand its lineup, catering to a variety of Shizuoka, Japan
needs as the only snowmobile manufacturer (of completely built-up
units) in Japan.
FY2018 worldwide demand for snowmobiles FY2018 Yamaha Motor unit sales of snowmobiles
Note: Yamaha Motor surveys
Russia Rest-of-world Other
4 (3.3%) 1 (0.7%) 0 (2.0%)
Russia U.S.A.
Europe 1 1
19 (12.3%) (19.4%)
(15.6%)
Worldwide Unit sales
demand U.S.A.
52 7
121
Unit: thousands
(43.1%) Unit: thousands
(%): share of
(%): share of Europe unit sales Canada
Canada demand 3 2
45 (40.6%) (25.7%)
(37.2%)
Yamaha Motor unit sales of snowmobiles Yamaha Motor sales from snowmobiles
Unit: thousands Unit: billion ¥
30 25
25
20
16.5 16.4
20
15 13.8
15 14 13
11 10 9.0
10
7
5
5
0 0
’15 ’16 ’17 ’18 ’15 ’16 ’17 ’18
19Golf Cars
G30As (five-passenger model) Drive2 (two-passenger model)
Product Profile Current Business and Market Conditions
Golf cars have become popular on golf courses today because they In Japan, demand is highest for five-passenger models, which also
save labor, let golfers transport their own clubs, lighten work for cad- carry caddies, and in the U.S., where caddies are often not used, de-
dies, and encourage smoother, more enjoyable rounds. Various spec- mand is highest for two-passenger models. Our ongoing efforts to
ifications are available based on market and consumer (golf clubs and provide customers with even greater value have included the intro-
resorts) needs. Options include passenger capacity (1, 2, or 5 pas- duction in 1996 of an electromagnetic guidance model that can op-
sengers), the power unit (gasoline engine or electric motor) and the erate autonomously using mounted sensors to trace electric cables
operating system (electromagnetic guidance or manual). buried underground or be operated by remote control, as well as a
more environmentally friendly model with a quieter electric motor
Background of the Business in 2000, and a new series in 2018 that is equipped with a driving sup-
In 1972, Yamaha Motor began developing a land car for use at a re- port system that can remember routes.
sort owned and operated by Nippon Gakki (presently Yamaha Cor-
poration), later segueing into the development of golf cars, which the Production
Company released for the first time in 1975 with its YG292 model. Name of company Location
Subsequently, as the business has grown, in addition to production at
our factory in Japan, we commenced production at a factory in the Kakegawa,
Yamaha Motor Powered Products Co., Ltd.*
United States in 1988 followed by Thailand in 2015, and have now Shizuoka, Japan
produced more than one million golf cars in total.
Yamaha Motor Manufacturing Corporation
Georgia, U.S.A.
of America*
* Group company
FY2018 worldwide demand for golf cars FY2018 Yamaha Motor unit sales of golf cars
Note: Yamaha Motor surveys
Rest-of-world
Rest-of-world 6 (9.4%)
37 (20.2%) Japan
7
(10.3%)
Worldwide
Japan demand Unit sales
8 181 67
(4.4%) Unit: thousands Unit: thousands
(%): share of (%): share of
demand demand
North America North America
136 (75.4%) 54 (80.3%)
Yamaha Motor unit sales of golf cars Yamaha Motor sales from golf cars
Unit: thousands Unit: billion ¥
80 50
67 43.2
70
65 41.6
61 63 40 38.9
60 36.1
50 30
40
30 20
20
10
10
0 0
’15 ’16 ’17 ’18 ’15 ’16 ’17 ’18
20Generators
EF1800iS EF5500iSDE EF2500i
Product Profile
Yamaha generators use a small engine powered by gasoline and gas to a broader range of operating environments in addition to offering
cartridges to generate electricity. Models offered include everything sufficient durability, reliability, and quality sustained power. Mean-
from light and compact generators that can be carried around with while, Yamaha Motor is actively developing new 4-stroke and inverter-
one hand, to utility generators used as a power source for tools and type models that meet voluntary regulations set by the Japan Land
lighting equipment at construction sites and in other settings. Yamaha Engine Manufacturers Association and other strict emissions stan-
Motor also provides inverter-type generators, which can be used as dards adopted around the world.
a power source for computers and other precision electronic equip-
ment. These generators are also indispensable as an emergency Production
power source during power outages and in disaster areas. Name of company Location
Background of the Business Kakegawa,
Yamaha Motor Powered Products Co., Ltd.*
Building on its small engine technologies, Yamaha Motor released its Shizuoka, Japan
first generator model, the ET1250, in 1973.
Yamaha Motor Powered Products (Jiangsu)
Jiangsu, China
Co., Ltd.*
Current Business and Market Conditions
As needs for generators expand beyond business applications, these * Group company
products now need to be quieter, easier to operate, and applicable
Snow Blowers
YS-1390AR YSF860-B YSF1070T-B
Product Profile Current Business and Market Conditions
Yamaha’s snow blowers are used in areas of Japan that experience Yamaha Motor offers 15 snow blower models, primarily for residen-
heavy snowfalls, including Hokkaido, Tohoku, Kita-Kanto, Koushinet- tial use, so customers can choose according to the amount of snow-
su, Hokuriku, and Sanin, for easy snow removal during the winter. fall, area to be cleared, and type of snow of where they live.
Yamaha Motor offers a broad range of snow blower models, Incorporating our technologies and expertise gained over 40
from compact units handy for clearing porches and walkways at years, our snow blowers are popular for their functions, ease of use,
home to large models suited for commercial use. and durability.
Background of the Business Production
Utilizing its small engine technologies, Yamaha Motor released its Name of company Location
first snow blower model, the YT665, in 1978.
Kakegawa,
Yamaha Motor Powered Products Co., Ltd.*
Shizuoka, Japan
Yamaha Motor Powered Products (Jiangsu)
Jiangsu, China
Co., Ltd.*
* Group company
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