Exhibitor Prospectus www.spine.orgam/exhibits
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Exhibitor Prospectus www.spine.org/am/exhibits Join us at the NASS 2021 Annual Meeting to showcase your products and services in person to spine care professionals! NASS is a multidisciplinary organization that advances quality spine care through education, research and advocacy. NASS has more than 8,000 members from around the world. The exhibit hall will feature products and services related to the practice of spine care, surgical demonstrations and workshops, theaters, networking opportunities and more! Click here to see the companies that reached the decision makers in the spine market by exhibiting at the NASS 2019 Annual Meeting. 1
NASS 2021 EXHIBITOR PROSPECTUS Why Exhibit? At the spine industry's most attended event, you can connect face-to-face with high-level, influential decision-makers exhibiting at and attending NASS 2021. Our attendees can help you expand your reach. 75% EUROPE 8% NORTH AMERICA EAST ASIA 5% Solidify your home region or tap new international markets. Wherever your target audience is located, NASS brings together spine care leaders from around the globe! 65 SOUTH AMERICA 6% countries were represented at the NASS 2019 Annual Meeting. ELSEWHERE 5% Find motivated buyers under Our attendees invest the time. one roof. NASS Annual Meeting attendees devote time on More than 10 physician specialties, all with a the floor to learn, educate and network. single focus. In an event so focused on spine care, of attendees spent over two hours in the every single participant is your target audience. 86% Technical Exhibition. 61% Orthopedic Surgery 28% Neurosurgery 5% PM&R/Physiatry 4% Physicians 2% Other Our attendees are influencers. Many attendees of the NASS Annual Meeting are ready to make decisions and move on the technology they experience at the show. 74% influence purchasing decisions. plan to make a purchase based on say that seeing a product or service at 60% what they saw at the Annual Meeting. 88% the Technical Exhibition influences decision making. Stats from NASS 2019 Technical Exhibition Highlights Morning and Afternoon Networking Breaks/Beverages Solution Showcase Theater Poster Grand Rounds Surgical Innovation Labs 2
NASS 2021 EXHIBITOR PROSPECTUS COVID Challenges NASS is tracking the public health laws of Massachusetts and the City of Boston to keep current while planning the 36th Annual Meeting, September29-October 2. Flexible Cancellation Policy NASS is keeping the flexible cancellation policies adopted in 2020. If cancellation is received before July 14, the company will be responsible for 50% of their contracted fees. There will be no refund after July 14. In the event NASS 2021 in Boston is cancelled, NASS will provide a 100% refund to all contracted companies. Inline Booth Exhibits A corner for every booth! To maintain a consistent exhibit floor design, NASS will provide a degree of distancing while simultaneously offering every booth frontage. Inline Exhibits (10x10, 10x20, 10x30) are laid out in smaller 20x20 blocks. Instead of having an 8’ back drape and two 3’ side drapes, each exhibit will have one 8’ back drape, one 8’ side drape so every booth has its own corner. Companies will be free to use up to 8’ on each of the draped sides. See diagram on page 4. Hotel Blocks Room block process will begin in April. More information to follow. Business Suites The business suite base size is increasing to 10x20. The larger base size will accommodate distancing requirements as needed. Click here for details. Capacity Restrictions NASS will plan the meeting space to meet existing social distancing requirements. As these requirements change, plans will be adapted. NASS will communicate all such changes as they occur. 3
NASS 2021 EXHIBITOR PROSPECTUS Booth Information Inline Booth Island Booth Exhibitor Business Suite ’ 10'x10’ 10' x 10' 20' x 20' 10' x 20' Regular pricing: $3,950 Regular pricing: $17,800 $ 6,500 3 complimentary reps 12 complimentary reps 6 Complimentary Reps 10' x 20' 20' x 30' Regular pricing: $7,900 Regular pricing: $25,700 Additional items needed may 6 complimentary reps 18 complimentary reps be ordered through the Service Kit by the exhibitor/organizer 20' x 40' 39.50/sq.ft. $ including, but not limited to: Regular pricing: $33,600 24 complimentary reps furniture, floral, catering, electricity and internet drops. $ 39.50/sq.ft. Sales begin May 2021; click Price includes 2,000 island fee. $ here for details. Contact NASS for pricing for larger island booths. Purchase Includes: Purchase includes: • 8' Pipe and drape backwall and side rails • 10’ X 20’ MIS hardwall structure • (3) complimentary rep registrations per 10' x 10' space (Additional badges are $575 each) • (3) complimentary badges • (1) Final Program for each registered representative • (1) Identification sign • (1) Copy of the Proceedings for each 10' x 10' space • Listing in the Final Program and mobile app • (1) 7” x 44” one-line identification sign • Construction costs by the • Access to non-ticketed educational sessions general contractor • Access to the Welcome Reception 4
NASS 2021 EXHIBITOR PROSPECTUS No-cost Marketing Final Program One Pre-registration Roster The physical program book provided to all Name, city, state of those attendees who opt attendees will include your 500 character in will be provided via e-mail on September 10 company description. Companies will be listed to assist exhibitors with planning on site. alphabetically. Mobile App Pocket Guide Every company gets one New Product Listing Reach attendees with a complimentary listing on the mobile app. NASS attendees are of your company and booth number in the looking for the newest products and services pocket guide. in spine. Take advantage of this opportunity to list your new products and services. Buyers Guide for Spine NASS' year-round portal to search for products Web and Mobile Listings and services in spine. Exhibiting at the Annual The best and most accurate way to search, Meeting gets you a complimentary listing, NASS is driving attendees to use the Web to extending the reach of your exhibit space. search for the best products and services. Promotional Opportunities Mailing List Advertising The pre-registration list* is available for Contact Jeff McCollian at jmccollian@spine.org purchase for your NASS approved mailing. for advertising details. NASS does not provide the phone/fax or email information for attendees. An order form for the list will be posted on the Annual Meeting website. The rental fee is $525. *Pre-registration List and Mailing list consists of those attendees who opt in to share their data. 5
NASS 2021 EXHIBITOR PROSPECTUS Additional Show Floor Activities Surgical Innovation Lab Innovative Technology Host your own cadaveric product Presentation/Posters demonstration or training workshop right Reviewed by the NASS Program Committee, on the show floor. Two-hour surgical the highest-graded abstracts will be demonstrations are available throughout show chosen for podium presentation during one hours or hold a surgical training workshop after of three non-CME sessions. Plus you may the show floor closes. Contact Terry Zielinski prepare your own poster for the NASS 2021 at exhibits@spine.org for more information. mobile app. The abstract site will open in mid-May after Red Theater booth assignments and is offered to 2021 Host your own talk in the Red Theater on the exhibiting companies only. show floor. Located in the learning place next to the attendee lunch, the theater is optimally placed for your presentation. Whether Business Suites participating in our Solution Showcases during Spend more time with key customers lunch, during show hours or even an after and use the suite for important business hours event, this area offers flexibility for your meetings, staff strategy sessions, or a quiet event. Contact Richard W. Bacon at spot for your team to follow-up with new rbacon@spine.org for more information. leads. Conduct business on the show floor even if your product isn’t ready for display in a trade show booth. Located along the perimeter of the exhibit floor, a 10' x 20' rents for $6,500. Click here for details. 6
NASS 2021 EXHIBITOR PROSPECTUS Schedule and Dates 2021 Exhibit Schedule Important Dates Wednesday, September 29 April 19 9:00 a.m.–5:00 p.m. Hotel Reservation Opens OnPeak will contact exhibiting companies with details. Thursday, September 30 9:00 a.m.–5:00 p.m. June Service Kit Available Friday, October 1 Exhibitor Rep Registration Opens 9:00 a.m.–1:30 p.m. June 24 Two Story Island Booth Designs 2021 Exhibit Installation Dates August 14 Exhibit Appointed Contractor Friday, September 24– Island Booth Designs Tuesday, September 28 8:00 a.m.–5:00 p.m. August 24 Rooming Lists Due to onPeak September 10 2021 Exhibit Dismantle Dates Mailing List Form Due Friday, October 1 1:30–12:00 a.m. Saturday, October 2 8:00 a.m.–5:00 p.m. Sunday, October 3 8:00 a.m.–Noon The Technical Exhibition is designed for the display, demonstration, and sale of products Payment and Cancellation Dates and services relating to the practice and advancement of the art and science of spine April 16–July 13 care and the professional education and support NASS retains 50% of exhibit space fee of the members of NASS. After July 14 NASS reserves the right to refuse space to any NASS retains 100% of exhibit space fee company who has failed to meet prior financial (Option to apply to NASS 2022 booth fee) commitments to NASS, or whose products or services, in the opinion of NASS, do not meet Please see NASS rules and regulations for the educational, scientific, or practice needs of information on Show Cancellation. NASS members. NASS reserves the right to limit the number of exhibitors in a given product or service category. 7
NASS 2021 EXHIBITOR PROSPECTUS Booth Selection and Information Space Application Important Links and Information Exhibit space applications are accepted online Rules and Regulations at spine.org/am/exhibits. Completion of your online application includes agreeing to the Apply for Space Now NASS Exhibit Rules and Regulations. Floorplan (subject to change) The floorplan is subject to change pending fire marshal approval. Technical Exhibition Contact and Information: Rick Bacon, Associate Executive More information: Director of Association Services Richard W. Bacon 630-230-3662 / rbacon@spine.org Associate Executive Director of Association Services Heidi Boehmke 630-230-3662 Sr. Exhibit Manager rbacon@spine.org 630-230-3667 / hboehmke@spine.org Housing Housing for exhibiting companies will be delayed due to COVID; information forthcoming in April. Applications for booth space should be submitted prior to securing hotel rooms. NASS has partnered once again with onPeak as the Official Housing Provider for the meeting. Please be vigilant if you are contacted by any other company who claims to be the “Official Housing Provider” for the NASS Annual Meeting who can book rooms for you at supposedly significant discounts. NASS and onPeak have contracted with select hotels in Boston at discounted rates. You will be able to easily book and manage reservations for your group. onPeak will contact you directly with more details in April. 8
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