Exhibitor Prospectus www.spine.orgam/exhibits

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Exhibitor Prospectus www.spine.orgam/exhibits
Exhibitor
Prospectus
www.spine.org/am/exhibits

Join us at the NASS 2021 Annual Meeting to showcase your
products and services in person to spine care professionals!
NASS is a multidisciplinary organization that advances quality spine care through education, research
and advocacy. NASS has more than 8,000 members from around the world.

The exhibit hall will feature products and services related to the practice of spine care, surgical
demonstrations and workshops, theaters, networking opportunities and more!

Click here to see the companies that reached the decision makers in the spine market by exhibiting at
the NASS 2019 Annual Meeting.
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Exhibitor Prospectus www.spine.orgam/exhibits
NASS 2021 EXHIBITOR PROSPECTUS

Why Exhibit?
   At the spine industry's most attended event, you can connect face-to-face with
   high-level, influential decision-makers exhibiting at and attending NASS 2021.

   Our attendees can help you
   expand your reach.
                                                                              75%
                                                                                                     EUROPE   8%
                                                             NORTH AMERICA                                                     EAST ASIA
                                                                                                                                           5%
   Solidify your home region or tap new
   international markets. Wherever your target
   audience is located, NASS brings together
   spine care leaders from around the globe! 65                              SOUTH AMERICA   6%
   countries were represented at the NASS 2019
   Annual Meeting.                                                                                                 ELSEWHERE     5%

   Find motivated buyers under                                      Our attendees invest the time.
   one roof.                                                        NASS Annual Meeting attendees devote time on
   More than 10 physician specialties, all with a                   the floor to learn, educate and network.
   single focus. In an event so focused on spine care,
                                                                                             of attendees spent over two hours in the
   every single participant is your target audience.
                                                                      86%                    Technical Exhibition.
   61% Orthopedic Surgery        28% Neurosurgery
   5% PM&R/Physiatry             4% Physicians
   2% Other
                                                                    Our attendees are influencers.
   Many attendees of the NASS Annual Meeting
   are ready to make decisions and move on the
   technology they experience at the show.
                                                                      74%                    influence purchasing decisions.

              plan to make a purchase based on                                               say that seeing a product or service at
    60%       what they saw at the Annual Meeting.                    88%                    the Technical Exhibition influences
                                                                                             decision making.

Stats from NASS 2019

       Technical Exhibition Highlights
       Morning and Afternoon Networking
       Breaks/Beverages
       Solution Showcase Theater
       Poster Grand Rounds
       Surgical Innovation Labs

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Exhibitor Prospectus www.spine.orgam/exhibits
NASS 2021 EXHIBITOR PROSPECTUS

COVID Challenges
   NASS is tracking the public health laws of Massachusetts and the City of Boston to
   keep current while planning the 36th Annual Meeting, September29-October 2.

    Flexible Cancellation Policy
    NASS is keeping the flexible cancellation policies adopted in 2020. If cancellation is received before
    July 14, the company will be responsible for 50% of their contracted fees. There will be no refund
    after July 14. In the event NASS 2021 in Boston is cancelled, NASS will provide a 100% refund to all
    contracted companies.

    Inline Booth Exhibits
    A corner for every booth! To maintain a consistent exhibit floor design, NASS will provide a degree
    of distancing while simultaneously offering every booth frontage.

    Inline Exhibits (10x10, 10x20, 10x30) are laid out in smaller 20x20 blocks. Instead of having an 8’ back
    drape and two 3’ side drapes, each exhibit will have one 8’ back drape, one 8’ side drape so every
    booth has its own corner. Companies will be free to use up to 8’ on each of the draped sides. See
    diagram on page 4.

    Hotel Blocks
    Room block process will begin in April. More information to follow.

    Business Suites
    The business suite base size is increasing to 10x20. The larger base size will accommodate
    distancing requirements as needed.

    Click here for details.

    Capacity Restrictions
    NASS will plan the meeting space to meet existing social distancing requirements. As these
    requirements change, plans will be adapted. NASS will communicate all such changes as they occur.

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Exhibitor Prospectus www.spine.orgam/exhibits
NASS 2021 EXHIBITOR PROSPECTUS

Booth Information
  Inline Booth                                  Island Booth                           Exhibitor
                                                                                       Business Suite
                                                                                   ’

                 10'x10’

  10' x 10'                                     20' x 20'                              10' x 20'
  Regular pricing: $3,950                       Regular pricing: $17,800               $
                                                                                        6,500
  3 complimentary reps                          12 complimentary reps                  6 Complimentary Reps
  10' x 20'                                     20' x 30'
  Regular pricing: $­7,900                      Regular pricing: $25,700               Additional items needed may
  6 complimentary reps                          18 complimentary reps                  be ordered through the Service
                                                                                       Kit by the exhibitor/organizer
                                                20' x 40'
    39.50/sq.ft.
    $                                                                                  including, but not limited to:
                                                Regular pricing: $33,600
                                                24 complimentary reps                  furniture, floral, catering,
                                                                                       electricity and internet drops.
                                                 $
                                                  39.50/sq.ft.
                                                                                       Sales begin May 2021; click
                                                Price includes 2,000 island fee.
                                                              $                        here for details.

                                                Contact NASS for pricing for
                                                larger island booths.

  Purchase Includes:                                                                   Purchase includes:
  • 8' Pipe and drape backwall and side rails                                          • 10’ X 20’ MIS hardwall
                                                                                         structure
  • (3) complimentary rep registrations per 10' x 10' space (Additional badges
    are $575 each)                                                                     • (3) complimentary badges

  • (1) Final Program for each registered representative                               • (1) Identification sign

  • (1) Copy of the Proceedings for each 10' x 10' space                               • Listing in the Final Program
                                                                                         and mobile app
  • (1) 7” x 44” one-line identification sign
                                                                                       • Construction costs by the
  • Access to non-ticketed educational sessions                                          general contractor
  • Access to the Welcome Reception

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Exhibitor Prospectus www.spine.orgam/exhibits
NASS 2021 EXHIBITOR PROSPECTUS

No-cost Marketing
   Final Program                                                   One Pre-registration Roster
   The physical program book provided to all                       Name, city, state of those attendees who opt
   attendees will include your 500 character                       in will be provided via e-mail on September 10
   company description. Companies will be listed                   to assist exhibitors with planning on site.
   alphabetically.

                                                                   Mobile App
   Pocket Guide                                                    Every company gets one New Product Listing
   Reach attendees with a complimentary listing                    on the mobile app. NASS attendees are
   of your company and booth number in the                         looking for the newest products and services
   pocket guide.                                                   in spine. Take advantage of this opportunity to
                                                                   list your new products and services.

   Buyers Guide for Spine
   NASS' year-round portal to search for products                  Web and Mobile Listings
   and services in spine. Exhibiting at the Annual                 The best and most accurate way to search,
   Meeting gets you a complimentary listing,                       NASS is driving attendees to use the Web to
   extending the reach of your exhibit space.                      search for the best products and services.

Promotional Opportunities
   Mailing List                                                    Advertising
   The pre-registration list* is available for                     Contact Jeff McCollian at jmccollian@spine.org
   purchase for your NASS approved mailing.                        for advertising details.
   NASS does not provide the phone/fax or email
   information for attendees. An order form for
   the list will be posted on the Annual Meeting
   website. The rental fee is $525.
   *Pre-registration List and Mailing list consists of those
   attendees who opt in to share their data.

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Exhibitor Prospectus www.spine.orgam/exhibits
NASS 2021 EXHIBITOR PROSPECTUS

Additional Show Floor Activities

   Surgical Innovation Lab                                  Innovative Technology
   Host your own cadaveric product                          Presentation/Posters
   demonstration or training workshop right                 Reviewed by the NASS Program Committee,
   on the show floor. Two-hour surgical                     the highest-graded abstracts will be
   demonstrations are available throughout show             chosen for podium presentation during one
   hours or hold a surgical training workshop after         of three non-CME sessions. Plus you may
   the show floor closes. Contact Terry Zielinski           prepare your own poster for the NASS 2021
   at exhibits@spine.org for more information.              mobile app.

                                                            The abstract site will open in mid-May after
   Red Theater
                                                            booth assignments and is offered to 2021
   Host your own talk in the Red Theater on the
                                                            exhibiting companies only.
   show floor. Located in the learning place next
   to the attendee lunch, the theater is optimally
   placed for your presentation. Whether                    Business Suites
   participating in our Solution Showcases during           Spend more time with key customers
   lunch, during show hours or even an after                and use the suite for important business
   hours event, this area offers flexibility for your       meetings, staff strategy sessions, or a quiet
   event. Contact Richard W. Bacon at                       spot for your team to follow-up with new
   rbacon@spine.org for more information.                   leads. Conduct business on the show floor
                                                            even if your product isn’t ready for display
                                                            in a trade show booth. Located along the
                                                            perimeter of the exhibit floor, a 10' x 20'
                                                            rents for $6,500. Click here for details.

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Exhibitor Prospectus www.spine.orgam/exhibits
NASS 2021 EXHIBITOR PROSPECTUS

Schedule and Dates
   2021 Exhibit Schedule                            Important Dates

   Wednesday, September 29                          April 19
   9:00 a.m.–5:00 p.m.                              Hotel Reservation Opens
                                                    OnPeak will contact exhibiting companies with details.
   Thursday, September 30
   9:00 a.m.–5:00 p.m.                              June
                                                    Service Kit Available
   Friday, October 1
                                                    Exhibitor Rep Registration Opens
   9:00 a.m.–1:30 p.m.

                                                    June 24
                                                    Two Story Island Booth Designs

   2021 Exhibit Installation Dates                  August 14
                                                    Exhibit Appointed Contractor
   Friday, September 24–                            Island Booth Designs
   Tuesday, September 28
   8:00 a.m.–5:00 p.m.                              August 24
                                                    Rooming Lists Due to onPeak

                                                    September 10
   2021 Exhibit Dismantle Dates                     Mailing List Form Due

   Friday, October 1
   1:30–12:00 a.m.

   Saturday, October 2
   8:00 a.m.–5:00 p.m.

   Sunday, October 3
   8:00 a.m.–Noon

The Technical Exhibition is designed for the
display, demonstration, and sale of products        Payment and Cancellation Dates
and services relating to the practice and
advancement of the art and science of spine         April 16–July 13
care and the professional education and support     NASS retains 50% of exhibit space fee
of the members of NASS.
                                                    After July 14
NASS reserves the right to refuse space to any      NASS retains 100% of exhibit space fee
company who has failed to meet prior financial      (Option to apply to NASS 2022 booth fee)
commitments to NASS, or whose products or
services, in the opinion of NASS, do not meet       Please see NASS rules and regulations for
the educational, scientific, or practice needs of   information on Show Cancellation.
NASS members. NASS reserves the right to limit
the number of exhibitors in a given product or
service category.

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Exhibitor Prospectus www.spine.orgam/exhibits
NASS 2021 EXHIBITOR PROSPECTUS

Booth Selection and Information
  Space Application                                         Important Links and Information
  Exhibit space applications are accepted online
                                                            Rules and Regulations
  at spine.org/am/exhibits. Completion of your
  online application includes agreeing to the               Apply for Space Now
  NASS Exhibit Rules and Regulations.
                                                            Floorplan (subject to change)
  The floorplan is subject to change pending fire
  marshal approval.                                         Technical Exhibition
                                                            Contact and Information:
                                                            Rick Bacon, Associate Executive
  More information:
                                                            Director of Association Services
  Richard W. Bacon
                                                            630-230-3662 / rbacon@spine.org
  Associate Executive Director of Association
  Services                                                  Heidi Boehmke
  630-230-3662                                              Sr. Exhibit Manager
  rbacon@spine.org                                          630-230-3667 / hboehmke@spine.org

  Housing
  Housing for exhibiting companies will
  be delayed due to COVID; information
  forthcoming in April.
  Applications for booth space should be submitted
  prior to securing hotel rooms. NASS has partnered
  once again with onPeak as the Official Housing
  Provider for the meeting. Please be vigilant if you
  are contacted by any other company who claims
  to be the “Official Housing Provider” for the NASS
  Annual Meeting who can book rooms for you at
  supposedly significant discounts.

  NASS and onPeak have contracted with select
  hotels in Boston at discounted rates. You will be
  able to easily book and manage reservations for
  your group. onPeak will contact you directly with
  more details in April.

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Exhibitor Prospectus www.spine.orgam/exhibits Exhibitor Prospectus www.spine.orgam/exhibits
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