Exhibitor Prospectus 2021 AOTA Annual Conference & Expo April 8-10, 2021 San Diego, CA - American Occupational Therapy ...
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Exhibitor Prospectus 2021 AOTA Annual Conference & Expo April 8–10, 2021 San Diego, CA
The Place To Be
Reach the world’s largest gathering of occupational fuel the growth of the industry and improve the lives of tional therapy students. Members reside in all 50 states, the
therapy professionals—more than 6,000 researchers, millions of people. District of Columbia, Puerto Rico, and internationally.
practitioners, educators, administrators, and students—at
AOTA represents 213,000 occupational therapy practitioners
AOTA’s Annual Conference & Expo in San Diego! AOTA What is AOTA? and students in the United States. AOTA’s major programs
is the place to make a positive and lasting impression by The American Occupational Therapy Association (AOTA) is and activities are directed toward assuring the quality of oc-
interacting face-to-face with thousands of key health care the national professional association established in 1917 to cupational therapy services; improving consumer access to
decision-makers in the occupational therapy market. The represent the interests and concerns of occupational therapy health care services, and promoting the professional devel-
demand for occupational therapy practitioners to help practitioners and students of occupational therapy and to im- opment of members.
individuals dealing with social, emotional, and physical prove the quality of occupational therapy services.
effects of aging, illness, and injury continues to grow. AOTA educates the public and advances the profession by
AOTA is at the heart of this ever-expanding profession, Current AOTA membership is over 68,000, including occupa- providing resources, setting standards, and serving as an
bringing together exhibitors with professionals who tional therapists, occupational therapy assistants, and occupa- advocate to improve health care.
Attendee Profile*
PRIMARY INTEREST TITLE YEARS IN PRACTICE
Work & Industry
General & Professional 1-5
Health & Wellness Associate
6-19
Mental Health Other
20+
Productive Aging OTA
Student
Academic & Fieldwork
OT
None Chosen
Children & Youth * 2016 Annual Conference & Expo
Rehabilitation & Disability
Who Exhibits at AOTA’s Annual Conference & Expo? Over 325 companies who offer products & services in:
• Activities of daily living • Driving and community mobility • Pediatrics
• ADA related products • Early intervention/early childhood • Perceptual–motor development
• Adapted clothing • Eating and feeding aids • Physical disabilities
• Administration and management • Educational materials • Recruitment and staffing
• Aquatics • Environmental controls and switches • Rehabilitation equipment
• Arts and crafts • Ergonomics, furniture, and work stations • Seating and positioning
• Assessment tools • Exercise, exercise equipment and products • Sensory integration/sensory processing
• Assistive and adaptive equipment • Gerontology • Special education
• Biofeedback and electrotherapy • Hand therapy and supplies • Splints, splinting materials, bandages, slings, and braces
• Books, magazines, videos, DVDs, and audiotapes • Health and wellness • Technology
• Colleges and universities • Home and community health • Toys, games, recreation, and sports equipment
• Communication aids, reading aids, and writing aids • Hot/cold therapy • Transfer devices and lifts
• Computer software and input devices • Mental health • Vision
• Continuing education programs and workshops • Mobility devices, wheelchairs, and scooters • Work hardening and injury prevention programs
• Development • Orthotics and prosthetics
Sponsor Practice Chats Conference Tote Bag Stuffer
Facilitated discussions focused on peer-to-peer learning. With every attendee receiving a tote bag, you’re guaranteed to
Stand out from the crowd and get recognized by sponsoring an
Sponsor can provide facilitators, select a practice topic, and make an impression!
event or item at AOTA’s Annual Conference & Expo. AOTA offers
facilitate the discussion. Conference App
high visibility and brand awareness sponsorship opportunities
to showcase your company. Having four levels of sponsorship Poster Sessions Get noticed with the Conference App! Attendees utilized the App
to choose from makes it easier to meet your budget demands The poster sessions are a highlight for interaction between over 70,000 times over the course of our last conference.
and your marketing goals. presenters and attendees that generates a buzz of excitement Lego Creativity Stations
in the Expo Hall and Convention Center. Attendees will flock to this creativity hot spot of the Expo Hall
Sponsor Opportunities Educational Track Sessions to build what makes occupational therapy awesome!
Show your support of educational programming by spon-
BRONZE LEVEL soring a track of session on a topic that is important to your
The Park
A place where attendees can relax, unwind, and network in our
Audio Visual organization! newest area of the Expo Hall, the Park, to lounge or play lawn
The Audio Visual sponsorship allows you to have longer exposure Track 1—Children & Youth games.
to the entire occupational therapy audience. Track 2— Rehabilitation, Participation, and Disability
Track 3—General & Professional Issues Hotel Room Entry Key
Advertising Screen Make your company visible to all attendees each time they
Go BIG! Your graphic prominently displayed on large monitors Track 4—Academic & Fieldwork
Track 5—Work & Industry reach for their key!
in our high traffic areas. Only 20 slots.
Track 6—Mental Health Lanyard
WiFi & Twitter Spot Track 7—Health & Wellness Supply each Conference attendee with an attractive lanyard
Grab the attention of attendees in the Convention Center with Track 8—Productive Aging that conveniently hangs around the neck.
your logo on the Twitter and WiFi monitor displays. Track 9—Research
Track 10—Student Only PLATINUM LEVEL
SILVER LEVEL Track 11—Technology
Expo Hall Pocket Guide Opening Night Reception
Attendees reference the Pocket Guide to smoothly maneuver GOLD LEVEL Tap into the high energy of the first night of Conference with
their way through the Expo Hall. your exclusive sponsorship of this lively event! This is one of
Awards Ceremony & Reception the most popular events at the Conference.
SIS Network Reception With approximately 1,000 attendees, this event is always
Streamline your target to a smaller, more specific audience, well-attended by prominent AOTA members. Welcome Ceremony
including SIS leadership. The perfect event to show your company’s exclusive support of
Conference Program Announcement
Speaker’s Concierge Tens of thousands receive the Announcement in their mailbox- AOTA and its members. The ceremony averages 5,000.
Make sure your brand stands out in front of leaders in the es, giving them a preview of the educational sessions Custom Platinum Sponsorship
occupational therapy profession. and registration material. Create a unique sponsorship that catches the attention of your
Academic Leadership Councils Meeting Conference Program Guide market! Please inquire at thammond@aota.org.
Steer top educators toward your products and services. A must carry for all attendees! Registered attendees use the Conference Tote Bag
Approximately 300 attendees. Guide to help them plan their days at the Conference. This high-quality tote is handed out to all registered conference
CE Transcripts Presidential Address attendees and contains vital hand-outs.
Get in the hands of every attendee as they receive CE Transcripts Attendees want to hear what the AOTA President has to say!
verifying their hours of continuing education during the conference! First Timer’s Reception
Attendance is expected to be 3,000 for this lecture.
The First Timer’s Reception allows you to streamline your
Conversations that Matter On-Site Registration target to a smaller, fresh, more specific audience of first-
Smaller group facilitated discussions that cover a wide range A high-visibility sponsorship option which puts your brand in time conference attendees. Approximately 600 attendees are
of topics. front of the attendees when they register onsite to receive their expected.
Occupation Stations badge and Conference tote bag.
Creative and practical hands-on demonstration of an occupation Assembly of Student Delegates’ Meeting
(i.e. knitting, board games), accompanied by informal reflection on Reach the next generation of leaders when they are most
use as a therapeutic modality. impressionable! Approximately 250 in attendance.Present Advertise
Exhibitor-Sponsored Seminars Direct occupational therapy professionals to your booth by advertis- Exhibit Interaction
Take exhibiting to the next level by participating in these
ing in the 2021 Conference Program Guide. Attendees refer to this Capacity
valuable resource throughout the conference and use it to plan their
45-minute sessions that allow you to showcase the occupa- daily conference schedule and locate special events. Trying to decide if AOTA’s Annual Conference & Expo
tional therapy applications of your products or services in an is the right event for you to exhibit? Try the Exhibit Inter-
educational setting. Reach current and potential customers Program Deadlines action Capacity formula below to see the number of attendees
with hands-on demonstrations and in-depth information on Space & Artwork: December 15, 2020 with whom your booth staff can interact face-to-face at a given
how they’ll benefit from your company’s products. Attend- staffing level and within available during our Expo Hall hours:
ees enjoy the face-to-face time with exhibitors, and many
exhibitors find these opportunities an invaluable part of their RATES AND SIZES (INCHES) Example of how to set a ‘reach’ but realistic
marketing efforts. qualified sales lead goal for exhibiting:
Rate Width Height • Number of exhibiting hours: 15.5
Exhibitor-Sponsored Seminars are only available to • Number of booth staff: x4
registered exhibitors. Full page $2,277 7.125 10.000
• Target interactions per hour/staffer: x10
Seminars are 1/2 horizontal $1,310 7.125 4.875 • EXHIBIT INTERACTION CAPACITY: 620 interactions
• Contact hour earning events
• 45 minutes in length 1/2 vertical $1,310 3.375 9.750 Based on CEIRS’s 2015 study on Exhibitor ROI and Performance
• Held in an open, theater-style setting Metric Practices: www.ceir.org/products/2624
• Set up with a table, microphone, podium, LCD projector, 1/4 $766 3.375 4.750
screen, chairs, and pipe and drape
• On the expo floor during show hours Tab $2,943 7.125 10.000
• Posted with your logo on conference signage
• Publicized in the Conference Program Guide and Expo ▶ Premium ad space may be available. Contact Tracy Hammond at
Hall Pocket Guide
Please inquire. 800-877-1383, ext. 2861,
• $1,325 each, on a first-come, first-reserved basis
Countdown to Conference E-blasts or e-mail thammond@aota.org
In addition, seminar presenters will be given a pre-attendee
mailing list for which to market their seminar presentation. Reach attendees before the conference with one of our daily for more information on
Countdown to Conference spots! E-blast slots are $1,200 each,
and include space for your logo, URL and 225 word text. Open to Exhibitor-Sponsored Seminars,
A high-resolution, 4-color logo should be submitted for
inclusion in signage and printed promotions. registered exhibitors only. sponsorships, or advertising.
The e-blasts are available for the following dates:
Attendees receive .75 contact hour (.75 NBCOT PDU), and • March 26 • April 2
the seminars must be reviewed by AOTA to be accepted into
• March 27 • April 3
the program to ensure they are occupational therapy–relat-
ed and educational by nature. • March 28 • April 4
• March 29 • April 5
▶ Limited slots available. • March 30 • April 6
Deadline: November 2, 2020 • March 31 • April 7
• April 1 • April 8
▶ Deadline: December 15, 2020Exhibit Exclusive Hall Hours
Connect to over 6,000 occupational therapy professionals and over 325 exhibitors at AOTA’s Annual Conference & Expo!
MOVE IN
At AOTA you will Wednesday, April 7............ 8:00 am–4:30 pm
• Gain direct access to thousands of health care decision-makers
Thursday, April 8................ 9:00 am–1:00 pm
• Enjoy steady traffic at your booth during unopposed show hours
• Network, influence, and interact with occupational therapy practitioners, students, educators, recruiters, and distributors—
the entire industry—all in one place and EXHIBIT HOURS
• Showcase your products and services, continuing education, or career opportunities in a specialized forum
Thursday, April 8................. 5:30 pm–8:30 pm
Booth Cost Friday, April 9...................... 9:00 am–5:00 pm
STANDARD BOOTH SPACE Saturday, April 10.............. 9:00 am–1:30 pm
• $23/square foot (or $2,300 per 10’ x 10’ space)
• 8’ back drape and 3’ side drapes MOVE OUT
• One complimentary Conference registration per standard 10’ x 10’ booth Saturday, April 10............... 1:30 pm–6:00 pm
CHARITABLE BOOTH SPACE*
• $1,200 for 10’ x 10’ space
• 8’ back drape and 3’ side drapes. 6’ skirted table, 2 chairs, and carpet included
Exclusive Benefits to Our
• Charitable booths are restricted to certain booth spaces on the Expo Hall floor plan. Exhibitors
Exhibiting at AOTA’s Annual Conference & Expo will not
*Approval by AOTA is required for all Charitable Booths. only increase your exposure to leading occupational therapy
practitioners and distributor representatives, but you also
will receive these value-added exhibitor benefits:
• Access to more than 6,000 occupational therapy attend-
ees
• Ability to sell products directly on the exhibit floor
• 7 hours of unopposed Expo Hall time with no competing
educational sessions
• Complimentary Expo Hall passes (10 per 100 square feet)
• Free listing in onsite Conference App, Program Guide,
and expanded listing in the Expo Hall Pocket Guide
All times and dates are subject to change. AOTA reserves the
right to refuse exhibit space to businesses that, in its judgment,
do not comply with exhibitor criteria.6116 Executive Boulevard, Suite 200 • North Bethesda, MD 20852-4929 • www.aota.org
Maximize Your Investment
Don’t miss special opportunities to enhance your visibility at AOTA’s Annual Conference & Expo. Choose from a variety of advertising
options—or put together a customized package to maximize your investment.
Print & Web Advertising Exhibit Sales
Conference-related issues of OT Practice , the onsite
®
Plan now to exhibit in San Diego!
Conference Program Guide, and banners and buttons throughout Contact: AOTA Exhibit Sales
the AOTA Web site. Phone: 800-877-1383, ext. 2700
Contact: Tracy Hammond E-mail: sales@aota.org
Phone: 800-877-1383, ext. 2861
E-mail: thammond@aota.org Sponsorships
Bronze, Silver, Gold, and Platinum levels of sponsorship provide
Pre- and Post-show Mailings specific, value-added exposure to ensure high visibility and brand
Direct attendees to your booth with these data-rich lists. awareness.
Contact: List Rental Manager Contact: Tracy Hammond
Phone: 800-877-1383, ext. 2767 Phone: 800-877-1383, ext. 2861
E-mail: listrental@aota.org E-mail: thammond@aota.orgYou can also read
