Events - EXHIBITOR PACK 2019 - www.lovefoodevents.co.uk
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Events www.lovefoodevents.co.uk EXHIBITOR PACK 2019
19.20.21.22 APRIL (Easter Weekend)
- GREAT MISSENDEN FOOD FESTIVAL -
Great Missenden, Buckinghamshire
4.5.6 MAY (Bank Holiday Weekend)
- MAPLEDURHAM FOOD FESTIVAL -
Mapledurham House, Nr Reading, Berkshire RG4 7TR
NEW FOR 2019 - 29.30 JUNE
- FOOD AND FIRE BBQ FESTIVAL -
Aldenham Park, Elstree, Hertfordshire WD6 3BA
24.25.26 AUGUST
- GREAT MISSENDEN FOOD FESTIVAL -
Great Missenden, Buckinghamshire
1. We would like to introduce our tour of amazing Food Festivals - 3 Festivals across 2 Venues in 2019. So what is in store for 2019? Our focus is to look at profitable events and focus on two venues that have performed consistently well for decades. Not wishing to gloss over the events of 2018, however to put it in simple terms it was a disaster. The weather and HS2 had a huge effect on all of our shows from extreme heat, biblical rain and our event site being commandeered by high speed rail. On a positive note Mapledurham Food Festival was amazing. We will be visiting Mapledurham House on the May Bank Holiday and Great Missenden over the Easter and August Bank Holidays. You will see all the old familiar faces from the Love Food team as we look to consolidate and focus on running profitable shows for exhibitors and us alike. Great Missenden Food Festival will take place back in Great Missenden (Not Chiltern Open Air Museum). This event has been established for nearly two decades and has always been extremely busy. The shows have gone from strength to strength over the last 5 years and we look forward to welcoming in the region of 15,000 visitors at Easter and 9,000 in August 2019. Anyone that hasn’t had a refund from the Easter 2018 event will be offered credit for the 2019 show. Mapledurham was one of 2018’s success stories as we welcomed just short of 10,000 visitors in the glorious sunshine (Yes the sun shone). Situated on the bank of the river Thames just outside Reading, this is a magical venue that has always performed very well over the first May Bank Holiday. This document is designed to highlight the key aspects that will make the events a success for both exhibitors and sponsors. We hope you find the following information helpful and if you have any questions please do not hesitate to contact our team. We look forward to working with you in 2019.
2. GREAT MISSENDEN - April & August Great Missenden, Buckinghamshire The Great Missenden Easter Food Festival is now in it’s 16th year and has gone from strength to strength in the last 8 years under Love Food. Great. Missenden lies in the Chiltern Hills, an area of outstanding natural beauty. Catchment areas include Beaconsfield, Amersham, Gerrards Cross and Wendover. This extremely affluent area provides ample ABC1 visitors with an estimated attendance of approximately 15,000 visitors over the weekend. . 2019 will see the 4th annual Great Missenden August Food Festival. Our target for the August 2019 event is an attendance of 9,000 visitors plus over the Bank Holiday weekend. MAPLEDURHAM HOUSE - May Mapledurham House, Nr Reading, Berkshire RG4 7TR This stunning location has hosted an event on this weekend for nearly 30 years. This will be Love Food’s 5th year at Mapledurham, after taking over the May event in 2015. The staff at Mapledurham are a delight to work with and have helped to develop the event. This has aided in doubling the visitor numbers from 2015. Located on the banks of the River Thames, Mapledurham House is a popular visitor attraction. Catchment areas include Reading, Henley on Thames and Wokingham. This affluent area provides ample ABC1 visitors with an estimated attendance of approximately 10,000 plus visitors. This event continues to grow with our aim for this to become one of our flagship events.
3.
There will be plenty to entice local foodies including:
- EXHIBITOR MARKET PLACE -
80 - 175 exhibitors selling artisan food and drink, crafts and gifts.
- BBQ MASTER CLASS THEATRE -
Celebrity and expert chefs will be inspiring home cooks, visitors have the chance to
cook along with the chef
- CELEBRITY CHEF-
Various Celebrity chefs will be joining us throughout 2018
- COOK-A-LONG MASTER CLASS THEATRE -
Visitors have the chance to cook along with expert chefs.
- FORGAING WALKS -
Expert tuition and foraging master class
- CHILDREN’S COOKERY & FOOD SCIENCE EXPERIMENTS -
- CHILDREN’S AREA -
Including the Grow Your Own tent, rides and slides, treasure hunt and costume
character Jo Jo Bear.
- LOCAL PRODUCER AVENUE -
Discounted trade stands available to food/drink producers based within a 20 mile
radius of the venue.
- STREET FOOD EXPERIENCE -
Culinary experiences from all over the world
- LIVE MUSIC -
- THE KITCHEN TABLE EXPERIENCE -
4.
Every venue is unique and we tailor our marketing strategy for each
venue. We will provide you with details of the unique selling points
that we will promote each venue on in due course. However, for all of
our venues as a minimum, we invest in the following:
Regional Press & Radio Advertising -
Our marketing campaigns are complimented with local
lifestyle publications and coverage in the regional press and
local radio.
Direct Leaflet Drops -
A door-to-door leafleting campaign will reach 70,000 +
households within the catchment area. 5.
Roadside Signage -
Visitor demographic breakdown for food festivals:
100 A0 advertising boards will be placed throughout the
catchment areas, alongside banners and signs on major ● 42% Men, 58% Women, 89%AB Adults
roadways. ● ABC1 - attendees that are wealthy professionals, that
Social Media Campaigns - live in desirable and aspiration areas normally owning
In partnership with our key brands we undertake extensive large houses.
Facebook and Twitter campaigns. With the support of key ● The typical foodie visitors are looking for quality in their
appliance sponsors we have a range of major kitchen items
food and drink, and are prepared to pay for it. With the
to offer as prize giveaways.
majority looking for premium products to enhance their
Direct Marketing – life style.
With a vast database of names and addresses from our
● On average they have a high disposable income and a
existing and partner databases, the direct marketing
passion for all things foodie, visitors wish to be inspired,
campaign offers extensive coverage to a huge section of the
to learn.
population.
6. FOOD & DRINK EXHIBITORS: INSIDE SPACE TRADE STANDS - Space only within a steel framed marquee. (Carpet/Polythene underlay in April @ GM) Prices start at £350.00 per 3m x 2m space LOCAL PRODUCER AVENUE - Food/drink producers based within a 20 mile radius of the venue only. Prices start at £120.00 per 2m x 2m space PRIVATE PAVILION - Individual 6m x 6m marquee. (Carpet/Polythene underlay in April @ GM) Prices on application OUTSIDE SPACE ONLY - Space only on grass. Prices start at £300.00 per 6m x 6m space CRAFT AND GIFT EXHIBITORS: There will be a dedicated Craft and Gift area for non food/drink related exhibitors within the marquees. Space is limited. Space only within a steel framed marquee. (Carpet/Polythene underlay in April @ GM) Prices start at £350.00 per 3m x 2m space CATERING EXHIBITORS: The Street Food Experience will feature vendors selling a variety of international cuisines, plus mobile bars/brands, ice cream, sweet treats and drink vendor pitches available. Space only on grass. Prices on application
7.
A range of sponsorship opportunities are available for all budgets and
are an excellent way to increase exposure and awareness of your brand.
Headline Sponsorship Package:
A tailored package will be created for the headline sponsor featuring:
● Inclusion on all leaflets, press advertising, email and social
media campaigns
● Prime position trade stand space in the form of a private
pavilion or equivalent marquee, including electric and lighting
● Front page presence and full page feature in show catalogue
● Onsite branding space at key locations including the entrance
● Branding on website inc. logo and link on the front page
● 100 complimentary tickets
Price on application
Feature Sponsorship Package:
8.
Feature sponsorship packages are available for the Cook-A-Long Master Headline or Feature sponsorship might not be to everyone’s budget, but
Class Theatre, The Chef’s Table and Children’s Cookery & Food Lab there are many ways to increase your brand exposure. Why not increase
Theatre. your presence in the following ways:
● Stage side branding in the feature area
● Inclusion on promotional literature relating to the sponsored ● Show catalogue advertising
feature
● Full page feature in show catalogue ● Additional onsite branding space for banners
● Branding on website inc. logo and link ● Social media promotion
● 100 complimentary tickets
● Option to play advertisement on feature TV screens
● Option to play advertisement on feature TV screens
● Mention by comperes / speakers in introductions
● Literature placement in sponsored feature area Price on application
Price on application
Events
w w w .lov e f oode v e nt s .c o.uk
Application Form 2019
TRADING NAME: ............................................................................................................................................... TEL:
......................................................................................
CONTACT NAME: .............................................................................................................................................. MOB:
....................................................................................
ADDRESS: ......................................................................................................................................................... EMAIL:
.................................................................................
............................................................................................................................................................................ WEBSITE:
............................................................................
............................................................................................................................................................................ POSTCODE:
........................................................................
DESCRIPTION OF WORK/GOODS/PRODUCE:
................................................................................................................................................................................................
INSIDE SPACE ~ Space only: Easter: 3m x 2m = £400.00 ~ More than 3m = £110.00 per extra metre frontage
Mapledurham & August: 3m x 2m = £350.00 ~ More than 3m = £105.00 per extra metre frontage
LOCAL PRODUCERS ~ Space only: Easter: 2m x 2m Inside Space or 3m x 3m Outside Space = £170.00 ~ then £85.00 per extra metre frontage
Mapledurham & August: 2m x 2m Inside Space or 3m x 3m Outside Space = £120.00 ~ then £60.00 per extra metre frontage
OUTSIDE SPACE ~ Easter: Up to 6m x 6m = £350.00 ~ More than 6m = 55.00 per extra metre frontage
Mapledurham & August: Up to 6m x 6m = £300.00 ~ More than 6m = 50.00 per extra metre frontage
PRIVATE PAVILION ~ Price on Application
CATERERS ~ Outside space on grass: Price on Application
Space booked must include your access and your entire stand (including tow bar for outside exhibitors)
GUARANTEED SPACE = £40.00 - Guarantees a stand with 2 or 3 sides open - CAMPING = £10.00 per caravan / tent - Includes toilet in camping area.
No. Sides
Camping (Y/N)
Local Produc-
Office Use Only
Private Pavil-
Inside Space
Guaranteed
(Food/Craft &
Open
F LP
Position
Outside
Caterer
G/C C
Date & Event Front x Depth 1 2 3
Great Missenden Easter Food Festival - Easter B/H
GT. MISSENDEN ~ 19.20.21.22
Mapledurham Food Festival - Bank Holiday Weekend
MAPLEDURHAM ~ 4.5.6 MAY
Great Missenden August Food Festival - August B/H
GT. MISSENDEN ~ 24.25.26
Please return your completed and signed Application Form along with your £100.00 ANCILLARY ITEMS: No. Re-
quired:
deposit
(payable to Love Food Events Ltd) to the address below: Tables (6ft) £10 each + VAT .......................
Chairs £4 each + VAT .......................
Love Food Events Ltd, PO BOX 6625, Coventry CV3 9QQ
Single 13 Amp Socket £55 each + VAT .......................
We will sign and return a copy of final confirmation of acceptance. 16 Amp C Form Socket £69 each + VAT .......................
Application Forms received without deposits will not be processed.
32 Amp (Cooker Supply) £80 each + VAT ....................…
PAYMENT IN FULL REQUIRED ON OR BEFORE INVOICE DUE DATE Camping £10 each + VAT .......................
I am signing to say I have read and understood the Notes and Conditions overleaf and agree to be bound by them.
Signed (Exhibitor): .......................................................... Date: .................................... Signed (Love Food Events Ltd): ................................................................. Date:
................................….
Love Food Events Ltd, PO BOX 6625. Coventry CV3 9QQ Tel: 0800 6226764 Email: info@lovefoodevents.co.uk www.lovefoodevents.co.uk
Company Registration No. 11678986
Love Food Events Ltd
11678986 1 Joyce Way, Cawston,
Rugby CV22 7FT.
Love Food Events Ltd
£100.00Love Food Events Ltd PO Box 6625, Coventry CV3 9QQ Office: 0800 622 6764 Email: info@lovefoodevents.co.uk Sales: 07763 597323 Email: bill@lovefoodevents.co.uk Website: www.lovefoodevents.co.uk
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