Exhibiting at the Festival of Speed - Goodwood
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Exhibiting at the Festival of Speed
Surrounded by beautiful West Sussex downland, Goodwood
has been my family’s home for more than 300 years.
As well as our world-famous racecourse, founded by the 3rd
Duke of Richmond in 1802, the Goodwood Estate has an
organic farm, the historic Motor Circuit, two golf courses, The
Goodwood Hotel, a historic cricket pitch and an aerodrome.
In recent years Goodwood has established a worldwide reputation
for the excellence of our two international motor racing events.
The Festival of Speed, established in 1993, saw the return of motor
sport to Goodwood, the motor circuit having closed in 1966.
Then, in the autumn of 1998 we launched the Revival historic race
meeting following the restoration of the classic circuit founded
by my Grandfather, the 9th Duke of Richmond, back in 1948.
The Festival of Speed is a unique motor sport garden party, four days
in summer that bring together a sensational gathering of cars, bikes,
drivers and riders from the history of the sport. Legends of past
decades, the stars of modern-day Formula One, a forest rally stage and
a thrilling shoot-out for the fastest driver of the Festival come together
to make the Festival what Autosport magazine describes as the
‘Cathedral of Speed’. All this plus the chance to be the first to glimpse
the very latest cars from all the world’s leading motor manufacturers.
Goodwood has been at the heart of the English summer
sporting season for over 200 years and we now attract
over 750,000 visitors and race fans each year. I very much
look forward to welcoming you to Goodwood next year.
THE DU KE O F RIC HMO ND AND G O RD O N
We have just managed to catch our breath and return to some normality following what can only
be described as a truly outstanding event. I say this from many aspects.
In the Festival of speed, we have found a unique and highly rewarding platform from which we can
project this company. It reaches many target audiences we could not otherwise access in one venue.
Rule of thumb is that the more one puts into an activity, the higher the end result, but in my mind,
the launch pad is a critical ingredient and FOS works brilliantly in the way for our brand.
On one final note the organisation and the people within at Goodwood make the whole process as
easy and problem free as it would be wished. It’s a huge event and quite how relaxed it all is, is
testament to the body of people behind it and their passion for it.
We look forward to next year – planning has already begun.
Ian Walford, Managing Director Wera Tools (UK)
525
118
PRESS A ND BROADC AS T DIG ITAL AND S OC IAL
MILLION
an increase of 58% vs. 2016
journalists in
attendance over
the weekend
Total social reach
£4,700,000
AVE
coverage
Titles including: The Telegraph, The Times,
Wallpaper, FT, The Sun, Forbes, Bloomberg, Hello,
68 m
Top Gear, AutoSport, The Daily Mail, The Guardian,
Metro, Octane, Evo, GQ, Autocar, What Car?
2017
Facebook reach
568,793,703
Current circulation
YoY
51%
149 422,900
TV crews
FUN FACT S SE TTING THE SCE NE ATTE NDANCE
200,000
Facebook FOS total audience – Bigger than Waitrose,
12 MILES The 2017 Festival of Speed Presented by Mastercard Barbour and FIA Formula E Championship
50.6m
took place from 29th June – 2nd July at Goodwood
Including Reuters, Top Gear, BBC South, This of trackway were laid House. Our event theme of “Peaks of Performance
for guests to walk on Twitter reach
Morning, ITV Meridian, CNN, – Motorsport’s Game Changers” was showcased by
22:HRS
YoY
25%
a dazzling array of automotive marvels taking to the
498,000
18% 2016
UT UT UT
Including ITV & Sky
SOLD O SOLD O SOLD O
Hillclimb and on show across the site. FRIDAY SATURDAY SUNDAY
Sports F1 running
18,500,00
500 +85%
until 12th July
15
Video Views, 162% more than in 2016
2017
Tickets and wristbands
Male viewers 67% C2DE ABC1
vs.
Male viewers 67%
MEGA
56% 44%
Female
Increase in Thursday Admissions on previous year
WATTS
33%
272,611 Users 320,979
£250,000
Enough juice to in ticket
sales
1,238,134 Page
1,382,972
CARS, TRUCKS &
power Chichester Views
600
vs. 2016
MOTORBIKES (and a taxi!) Website Demographics
39
Radio AVE, including TalkSport, Radio
Hong Kong, 37 BBC UK Regions Average visitor
30
Female
31 INFLUENCERS radios make up our communication network more than
62% 38% users
22.6%
30
Including Schmee 150, Mr JWW, Queen B,
Seb Delaney, Archie Hamilton, AlexSmolik
1000
year-old
man
Male users
300
International coverage New customers Returning customers 77.4%
across 30 countries
70
including Australia,
Brazil, France, Germany,
Exhibitors
182
USA and Russia
217 159
Champions Web traffic from over
Benches 11%
2,000
What Lord March has done, it’s
signs quite incredible. It shows his countries were countries including Chad and Turkmenistan.
attention to detail.” Bernie Ecclestone Returning customers represented by Poland was our 5th most popular country
National publications International publications from past 5 years ticket buyers with lots of love for Robert Kubica.
WHAT WILL IT COST ME?
PACKAGES - GOODWOOD FESTIVAL OF SPEED
OPTION 1 OPTION 2 OPTION 3
10m x 10m plot of “space only” in a prime location. 10m x 10m plot of “space only”. 10m x 10m plot of “space only”
The exhibitor must provide their own white structure or The Exhibitor must provide their own white structure or Reserved for exhibition trailers, large vehicles, white
exhibition trailer. (Alternatively, bespoke structure exhibition trailer. (Alternatively, bespoke structure structures. (Alternatively, bespoke structure available
available on request) available on request) on request)
Provided with: Provided with: Provided with:
Name in official Festival of Speed programme Name in official Festival of Speed programme Name in official Festival of Speed programme
Company name on Goodwood website Company name on Goodwood website Company name on Goodwood website
4 x Thursday, Friday, Saturday and Sunday admission tickets 2 x Thursday, Friday, Saturday and Sunday admission tickets 1 x Festival of Speed programme
2 x Festival of Speed programmes 2 x Festival of Speed programmes
COST: £50.00 per m2 + VAT
COST: £165.00 per m2 + VAT COST: £95.00 per m2 + VAT
PREMIUM EXHIBITION STRUCTURES FOR OPTIONS 1, 2 & 3
Our industry specialists can design and build an exhibition space of your own specification. This can include branded signage, personalised graphics, external cladding, internal fit out and state of the art technology.
For more details and a personalised quote, please call the exhibitions team on 01243 755081.
FURTHER PACKAGES AVAILABLE
PACKAGES - GOODWOOD FESTIVAL OF SPEED
OPTION A OPTION B OPTION C OPTION D OPTION E
6m x 6m Peaked Pagoda Marquee 5m x 5m Peaked Pagoda Marquee 5m x 5m Terraced Unit 3m x 4.5m Terraced Unit “Space only” minimum of 5m x 5m
Reserved for exhibition trailers, own white
Provided with: Provided with: Provided with: Provided with:
5m x 5m marquee.
Coco mat flooring Coco mat flooring Coco mat flooring Coco mat flooring
2 x 2 gang power sockets 2 x 2 gang power sockets 1 x 2 gang power sockets 1 x 2 gang power sockets Provided with:
Signage - company name only Signage - company name only Signage - company name only Signage - company name only Name in official Festival of Speed programme
Name in official Festival of Speed programme Name in Official Festival of Speed Name in official Festival of Speed programme Name in official Festival of Speed programme Company name on Goodwood website
Company name on Goodwood website programme Company name on Goodwood website Company name on Goodwood website 1 x Festival of Speed programme
1 x Festival of Speed programme Company name on Goodwood website 1 x Festival of Speed programme 1 x Festival of Speed programme
1 x Festival of Speed programme
COST: £2,850.00 + VAT COST: £2,370.00 + VAT COST: £1,830.00 + VAT COST: £1,465.00 + VAT COST: £35.00 per m2 + VAT
ADD TO YOUR STAND
Wi - Fi Raised flooring
LED Screens Furniture
Live Feed Additional Power
Lighting Camping
For Ariel, Goodwood FOS is THE motoring event of the year. It perfectly suits the demographic of our owners as well as the ethos of our company, where quality is first and foremost. Tom Siebert, Ariel Motor Company
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