Evolving Global Landscape & Implications for Dairy - International ...
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Evolving Global Landscape & Implications for Dairy Jill Nicholls PhD June 4, 2019 NationalDairyCouncil.org INTERNAL AND CONFIDENTIAL @NtlDairyCouncil NOT FOR DISTRIBUTION 1 Confidential Trade Secret and Commercial Information – Exempt from FOIA under 5 U.S.C. 552(b)(4)
Stakeholders’ concerns on health, sustainability & food system converging Policy-based actions recommended by some Limited Mixed views Progress on Push for on animal NCDs environmental agriculture + impact in Climate guidelines Change Expectations shifting about role of FBDG NationalDairyCouncil.org INTERNAL AND CONFIDENTIAL 2 @NtlDairyCouncil NOT FOR DISTRIBUTION Confidential Trade Secret and Commercial Information – Exempt from FOIA under 5 U.S.C. 552(b)(4)
Stakeholders’ concerns on health, sustainability & food system converging Policy-based actions recommended by some DIETARY Limited Progress on GUIDELINES Mixed views Push for on animal NCDs environmental agriculture + impact in Climate guidelines NUTRIENT SUSTAIN- Change ABILITY PROFILING Expectations shifting about role of FBDG NationalDairyCouncil.org INTERNAL AND CONFIDENTIAL 3 @NtlDairyCouncil NOT FOR DISTRIBUTION Confidential Trade Secret and Commercial Information – Exempt from FOIA under 5 U.S.C. 552(b)(4)
Developments in Food-Based Dietary Guidelines NationalDairyCouncil.org INTERNAL AND CONFIDENTIAL 4 @NtlDairyCouncil NOT FOR DISTRIBUTION Confidential Trade Secret and Commercial Information – Exempt from FOIA under 5 U.S.C. 552(b)(4)
The DGA impacts nutrition policy and the H&W marketplace Policy Marketing Nutrition Labeling Education Reformulation National School Lunch Program School Breakfast Program NationalDairyCouncil.org INTERNAL AND CONFIDENTIAL 5 @NtlDairyCouncil NOT FOR DISTRIBUTION Confidential Trade Secret and Commercial Information – Exempt from FOIA under 5 U.S.C. 552(b)(4)
The Dietary Guidelines for Americans has included 3 servings* of The 2015 DGA states that healthy eating patterns, dairy foods in including low-fat or fat-free dairy foods, are associated with reduced risk for several chronic diseases, including healthy eating cardiovascular disease (strong evidence) and type 2 patterns since 2005 diabetes (moderate evidence). Dairy intake is also linked to improved bone health, especially in children and adolescents. *for those 9 years and older NationalDairyCouncil.org 6 @NtlDairyCouncil
The US DGA are developed using a science-based process: • Base recommendations on the body of evidence (Dietary Guidelines Advisory Committee, NESR) • Meet nutrient needs (Dietary Reference Intakes) • Reduce risk for NCDs relevant to the U.S. (e.g., CVD, obesity) • Put in context of current consumption patterns (NHANES) • Include variety of nutrient-dense, culturally-appropriate foods (diets modelled with 5 basic food groups/sub-groups) NationalDairyCouncil.org @NtlDairyCouncil 7
• Nutrient-dense • Key source of under consumed nutrients • Contain nutrients that are difficult to replace • Consumption linked to health benefits Dairy foods make • Core part of healthy eating patterns multiple nutrition • Appealing, affordable, accessible, culturally- and health appropriate contributions across the lifespan NationalDairyCouncil.org INTERNAL AND CONFIDENTIAL @NtlDairyCouncil NOT FOR DISTRIBUTION 8 Confidential Trade Secret and Commercial Information – Exempt from FOIA under 5 U.S.C. 552(b)(4)
Dairy recos in Food-Based Dietary Guidelines are evolving 2019 CANADA • Canada’s Food Guide 2016 UK GLOBAL THEMES: combined dairy and • Recommend 2 servings meat (+alternatives) into in UK Eatwell Guide single protein category, decreased from 3 in • Shift from guidance to meet encouraged 2007. nutrient needs…to guidance • “Milk and dairy foods” consumption of plant- group changed to “Dairy that links dietary patterns to based foods and alternatives” reduced risk for NCDs • Including public health policy and food systems perspectives 2020 U.S. 2019 FRANCE • Calls for sustainability concepts • 2020 DGAC process • Recommend 2 underway servings/day of dairy in in FBDG • Dairy Group 2019, down from 3 in recommendations have 2011 • Calls for countries without included 3 servings/day • Serving sizes are since 2005 smaller than in U.S. FBDG to develop/adopt them NationalDairyCouncil.org INTERNAL AND CONFIDENTIAL @NtlDairyCouncil NOT FOR DISTRIBUTION 9 Confidential Trade Secret and Commercial Information – Exempt from FOIA under 5 U.S.C. 552(b)(4)
A movement is growing to include sustainability concepts in FBDG Global Panel 2016 FAO 2017 Food systems and diets: Facing the challenges of the 21st century FAO 2016 EAT-Lancet 2019 NationalDairyCouncil.org @NtlDairyCouncil 11
EAT-Lancet report claims to define “healthy, sustainable” diets • Premise: Current diets are harming human and planetary health. • A major global food transformation to shift the world’s population to eating plant-based diets is needed now. • Greenhouse gas emissions (GHGe, methane and nitrous oxide) identified as the largest projected environmental impact of the food system by 2050 • Animal products – especially meat – are identified as the largest GHGe contributors. The EAT Commission published the EAT-Lancet Report on Food, Planet and Health on January 16, 2019. https://eatforum.org/eat-lancet-commission/ NationalDairyCouncil.org @NtlDairyCouncil 12
EAT-Lancet report recommends global “healthy reference diet” • Not based on a transparent, systematic review of body of evidence on nutrition, diets and health • Does not meet nutrient needs for all • Linked to lower mortality risk, unclear about NCDs • Put in context of global consumption pattern • Are recommendations affordable?, accessible?, culturally-appropriate? NationalDairyCouncil.org INTERNAL AND CONFIDENTIAL @NtlDairyCouncil NOT FOR DISTRIBUTION 13 Confidential Trade Secret and Commercial Information – Exempt from FOIA under 5 U.S.C. 552(b)(4)
Nutrient Profiling NationalDairyCouncil.org INTERNAL AND CONFIDENTIAL @NtlDairyCouncil NOT FOR DISTRIBUTION 14 Confidential Trade Secret and Commercial Information – Exempt from FOIA under 5 U.S.C. 552(b)(4)
Nutrient profiling informs a range of polices and regulations Popular Applications “The science of classifying or ranking Regulation of claims School food programs foods according to their nutritional composition “Healthy” definition for reasons related to Front of pack labeling M2K restrictions preventing disease and promoting health” - World Health Organization NationalDairyCouncil.org INTERNAL AND CONFIDENTIAL @NtlDairyCouncil NOT FOR DISTRIBUTION 15 Confidential Trade Secret and Commercial Information – Exempt from FOIA under 5 U.S.C. 552(b)(4)
Ten models were chosen for analysis Criteria UK Ofcom Model • Dairy relevance Danone • Global relevance WHO Europe • Geographically Children’s Food & Beverage UK Traffic Light Model Model and functionally Advertising Initiative diverse EU Pledge Singapore Healthier Choice PAHO Nutrient Symbol Profiling Model Health Star Rating Chile Warning Model Label NationalDairyCouncil.org INTERNAL AND CONFIDENTIAL @NtlDairyCouncil NOT FOR DISTRIBUTION 16 Confidential Trade Secret and Commercial Information – Exempt from FOIA under 5 U.S.C. 552(b)(4)
Ten dairy products were selected for model application Skim Mozzarella, low Greek strawberry, Chocolate, moisture, part skim Greek sweetened, skim Non-fat non-fat Swiss 1% Unsweetened, Low- Vanilla, sweetened, 1% fat fat low-fat/1% fat Cheddar, whole/regular fat 2% Unsweetened, Plain/unsweetened, 2% fat American Whole whole fat/4% NationalDairyCouncil.org INTERNAL AND CONFIDENTIAL @NtlDairyCouncil NOT FOR DISTRIBUTION 17 Confidential Trade Secret and Commercial Information – Exempt from FOIA under 5 U.S.C. 552(b)(4)
Across ten models, milk is rated positively 73% of the time Health CFBAI Chile Danone EU PAHO Healthier WHO UK UK Star Warning Pledge Choice Europe Ofcom Traffic Rating Label Light Sodium X X X X X Skim Fat Sat Fat Sugar Sodium 1% Fat Sat Fat Sugar Sodium X 2% Fat Sat Fat Sugar NationalDairyCouncil.org INTERNAL AND CONFIDENTIAL @NtlDairyCouncil NOT FOR DISTRIBUTION 18 Confidential Trade Secret and Commercial Information – Exempt from FOIA under 5 U.S.C. 552(b)(4)
Across ten models, yogurt is rated positively 67% of the time Australia/ CFBAI Chile Danone EU PAHO Singapore WHO UK Ofcom UK Traffic NZ Health Warning Pledge Healthier Europe Light Star Label Choice Rating Sodium Fat Greek Non-fat X X -3 Sat Fat Sugar Sodium Low- X X X 0 Fat Sat Fat fat Sugar Sodium Fat Whole Sat Fat Sugar NationalDairyCouncil.org INTERNAL AND CONFIDENTIAL @NtlDairyCouncil NOT FOR DISTRIBUTION 19 Confidential Trade Secret and Commercial Information – Exempt from FOIA under 5 U.S.C. 552(b)(4)
Across ten models, cheese is rated positively 10% of the time Health CFBAI Chile Danone EU PAHO Singapore WHO UK Ofcom UK Traffic Star Warning Pledge Healthier Europe Light Rating Label Choice Sodium Fat X X X X X X 17 Sat Fat Sugar Sodium Fat X X X X X X X 13 Sat Fat Sugar Sodium X X X X X X X 18 Fat Sat Fat Sugar Sodium X X X X X X X 21 Fat Sat Fat Sugar NationalDairyCouncil.org INTERNAL AND CONFIDENTIAL @NtlDairyCouncil NOT FOR DISTRIBUTION 20 Confidential Trade Secret and Commercial Information – Exempt from FOIA under 5 U.S.C. 552(b)(4)
Nutrient profiling continues to evolve • Globally, the number of NP models growing leading to inconsistent definitions of “healthy” foods • Country-specific dietary guidelines can inform future models & link to overall public health goals • NP models could evolve to include additional non- nutrient components (processing, environmental impact, etc.) NationalDairyCouncil.org INTERNAL AND CONFIDENTIAL @NtlDairyCouncil NOT FOR DISTRIBUTION 21 Confidential Trade Secret and Commercial Information – Exempt from FOIA under 5 U.S.C. 552(b)(4)
Dietary Guidelines underpin food & nutrition policies: • A science-based process ensures integrity of guidelines Science-based and associated policies Dietary • Dairy foods are a core part of Healthy US Dietary Patterns Guidelines help ensure policies • Sustainable diets aren’t sustainable if they do not meet meet public nutrition and health needs of the population health goals • We eat foods, not nutrients – identifying “healthy” foods based on content of nutrients to reduce may have unintended consequences NationalDairyCouncil.org @NtlDairyCouncil 22
Extra slides NationalDairyCouncil.org @NtlDairyCouncil 23
NDC educates NDC and engages • Conducts research in nutrition, product & stakeholders to environment demonstrate the • Participates in public processes with information & education value of dairy in • Conducts integrated thought leader education & health and outreach sustainability • Collaborates with dairy community partners • Is developing a global perspective and network of experts on emerging topics NationalDairyCouncil.org INTERNAL AND CONFIDENTIAL @NtlDairyCouncil NOT FOR DISTRIBUTION 24 Confidential Trade Secret and Commercial Information – Exempt from FOIA under 5 U.S.C. 552(b)(4)
2019 EAT Lancet Report Media Impact Update Since Publication UPON RELEASE IN JANUARY: o Since its publication (1/17), the report generated 5800 articles in 118 countries with over on 1M shares on social media. o From Jan – Feb, approx. 1,500 unique stories, and dairy mentioned approx. 500 times o International coverage VS U.S. = 4:1 Themes: • Strong focus on reducing consumption of meat, sugar and dairy • Push toward dietary patterns rich in plant-based foods and lower in animal-sourced foods • Sense of urgency tone SECOND PHASE OF NEW COVERAGE: o The coverage shifted to questioning the validity of the recommendations; challenging the science behind them, and focused on the personal behaviors of the funders of the report. o Declining interest by the media in the report and the launch events. NationalDairyCouncil.org @NtlDairyCouncil 25
Public comments on 2015 DGAC Report emphasized sustainability 28,643 Comments Analyzed Key topics: Key topics: NationalDairyCouncil.org INTERNAL AND CONFIDENTIAL @NtlDairyCouncil NOT FOR DISTRIBUTION 26 Confidential Trade Secret and Commercial Information – Exempt from FOIA under 5 U.S.C. 552(b)(4)
Most Americans do not meet DGA recommendations “Choose nutrient-dense foods and beverages across and within all food groups in place of less healthy choices” NationalDairyCouncil.org @NtlDairyCouncil 27
Nutrient profiling can support diverse stakeholder needs Consumer-Advocate Public Health Global Public Food Industry Groups Governments Academics Health Authorities Form the basis of Steer product Guide consumer- Define healthy Provide guidance to policies and reformulation and friendly policies that foods and their member countries programs to innovation, or make healthy impact on public for implementing improve population inform “healthier for choices easier health policies health you” options NationalDairyCouncil.org INTERNAL AND CONFIDENTIAL @NtlDairyCouncil NOT FOR DISTRIBUTION 28 Confidential Trade Secret and Commercial Information – Exempt from FOIA under 5 U.S.C. 552(b)(4)
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