EU: FORD FOCUS ELECTRIC TO DEBUT FORD SYNC WITH MYFORD TOUCH
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An SBD
August / September 2012 Information Service
Also in this bulletin:
EU: Ford Focus Electric to debut
Ford SYNC with MyFord Touch
Apple v Samsung: What
does it mean to the
automotive industry?
Ford SYNC with
Emergency Assist now
available in Europe
Baidu working on cloud
connected navigation
solution
My BMW Remote app
now available for
Android smartphones
PICK UP A PRINTED COPY OF
THIS BULLETIN AT THESE
EVENTS
September 19 - 20, 2012
Heritage Motor Centre, Warwickshire, England
An SBD
Information Service
Telecom operators flex muscles in automotive telematics
Telematics and infotainment
>>Pg. 4
EU: Ford Focus Electric
to debut Ford SYNC
US: Sprint is ’strategic partner’ for Chrysler’s UConnect
with MyFord Touch >>Pg. 5
>>Pg. 6
HondaLink EV telematics powered by Agero
>>Pg. 5
US: OnStar gets new EU: Ford SYNC with Emergency Assistance goes on sale
look in 2013 models >>Pg. 6
>>Pg. 7 China: Shanghai OnStar launches ‘Remote Ignition Block’
>>Pg. 8
Brazil: NAVTEQ announces real-time traffic information
Navigation and traffic
>>Pg. 9
Thai: Toyota Tsusho
launches traffic service; Delphi & Telenav Scout navigation selected by Chinese car
maker
Powered by Amazon,
CenNavi >>Pg. 11
>>Pg. 9
China: Baidu working on cloud-connected navigation
>>Pg. 11
Insight: Apple V Samsung - what does it meant to the
automotive industry?
Samsung launches
Smartphones and apps
>>Pg. 12
‘Drive Link’ app with
Japan: Panasonic intros MirrorLink for Android phone and
MirrorLink integration Toyota head unit
>>Pg. 13 >>Pg. 13
US: BMW and MINI integrate Stitcher SmartRadio app
>>Pg. 16
US: Ford AppLink gets ROXIMITY ~ location based coupons
EU: My BMW Remote in the car
app now available for >>Pg. 17
Android smartphones SYNC AppLink hits 1 million cars; Ford looks to developers
>>Pg. 16 >>Pg. 17
Insight: Governments, Insureres, Rating agencies & ADAS - a
recipe for growth or confusion?
ADAS, connectivity and more
EU: Audi to launch >>Pg. 18
digital rear-view mirror EU: Daimler joins V2X field trial simTD
>>Pg. 20
with AMOLED display
EU: Ford contributing 20 vehicles to simTD V2X trials
>>Pg. 19 >>Pg. 20
US: Denso & Cohda Wireless provide comms module for
largest V2X field trial
Ford data shows ADAS >>Pg. 21
tech interest growing GM and Ford participate in US DOT’s V2X trials
>>Pg. 21
among midsize sedan
Insight: Trucks and Evs are winning the race towards map-
buyers enhanced driver assistance systems
>>Pg. 19 >>Pg. 22
www.telematicsnews.info Page 3
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Telematics and infotainment Insight
Telecom operators flex their muscles within automotive telematics
The news has been filled lately by stories of telecom operators scooping up contracts
with vehicle manufacturers or acquiring players within the telematics market.
The biggest of these was Verizon’s acquisition of Hughes Telematics for a surprisingly large sum of $612 Million.
Hughes supports OE telematics services offered by Mercedes-Benz and Volkswagen in the USA. Whilst the acquisition
is unlikely to help Hughes expand business across other markets such as Europe (where it has traditionally struggled), it
will undoubtedly improve its position in the USA against other major players such as Agero and Sprint. The acquisition
of Hughes has also led to intense speculation about other ‘traditional’ TSPs being acquired by telecom operators in an
attempt to strengthen their offerings. Watch out for announcements in the coming months!
In China, telecom operators are already amongst the most dominant telematics players. China Unicom in particular has
become almost synonymous with telematics, aggressively promoting itself as an end-to-end provider of everything
OEMs might need (SIMs, call centers, dispatchers, content, etc). China Telecom is following close behind, and although
China Mobile (the giant of the telecom world) has been slower it still has the resources and political clout to make more
than a few waves within the telematics market.
So why all the sudden interest amongst telecom operators? Those with longer memories will recollect that telecom
operators invested heavily in telematics during the first wave of telematics in the early 2000s, which failed alongside
the dot-com bubble. Since then, most telecom operators scaled back their M2M business, preferring to act as providers
of data and voice plans. The recent spike in activity reflects a growing feeling within the telecom world that automotive
telematics is finally at an inflection point, and that telecom operators have an opportunity to become more than just a
SIM provider.
Opportunities and challenges for OEMs
SBD clients: Click
Regardless of whether this confidence is misplaced or not, vehicle manufacturers stand to benefit from or scan the QR
the increased participation of telecom operators. codes below to
At an industry-wide level, closer involvement from telecom operators makes it easier for vehicle view the following
manufacturers to address problems that have been holding back telematics for many years. The reports:
widespread uncertainty surrounding tethering is one such problem, creating confusion amongst some
drivers about whether their phone or contract is compatible with their in-car telematics system. These
are the kind of issues that are now being addressed through the GSMA Connected Car Forum, which was
initiated by the telecoms industry as a way to bridge the gap between the automotive and telecom world.
At a company-specific level, vehicle manufacturers also stand to gain from the growing aspirations of The impact of
telecom operators. Pricing is becoming more competitive, as telecom operators begin to offer attractive changing M2M
quotes that combine the cost of SIMs and the TSP. The fall in quoted prices of voice and data are making strategies on the
it easier for vehicle manufacturers to develop more attractive business models. Connected Car
Not all good news though
Despite these upsides, some OEMs have highlighted concerns about the growing profile of telecom
operators within the telematics world. Primarily amongst these is a concern about becoming tied-down
to a single telecom operator that controls the end-to-end value chain for their services (SIMs, TSP, call
centre, content, etc). However, as long as OEMs are cautious in designing their service architecture to Using the driver's
comply with standards such as NGTP, SBD believes this risk can be minimized. data plan for
telematics: Is it
A bigger concern is that the acquisitions of traditional TSPs (such as Hughes) by telecom operators viable or not?
reduces the choice for OEMs, as it may lead to certain TSPs only being paired with certain telecom
operators. The logic for this is that other telecom operators may be reluctant to work with a TSP such as
Hughes now that it is owned by a potential competitor (Verizon). Ironically, the complexity of the
telematics market may therefore increase even as the value chain goes through a period of acquisitions
and consolidation.
To read more about the role of the telecoms industry within automotive telematics, click or scan the QR SBD’s Ultimate
codes to the side to access two reports as well as SBD’s Ultimate Connected Car Guide to view telecom connected car
operator partnerships with OEMs. guide - Europe
Coming up next month SBD analyses the role of IT integrators such as IBM, ATOS and T-Systems within the automotive industry
www.telematicsnews.info Page 4
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Telematics and infotainment
Sprint is ’strategic partner’ for HondaLink EV telematics
Chrysler’s UConnect powered by Agero
Chrysler Group and Sprint have developed a Agero has recently announced the launch of a
new wireless in-vehicle connectivity new connected-vehicle program with Honda
experience for the Ram 1500 and SRT Viper USA, to enhance the EV ownership experience.
Enabling the UConnect experience HondaLink EV, recently launched along with the all-new
2013 Honda Fit EV, leverages Agero’s technologies
Chrysler Group has enlisted the network, systems
through multiple interfaces including a smart
integration and consumer market expertise of Sprint in a
phone/tablet application and a personalized web portal
strategic partnership designed to seamlessly integrate
designed to assist the owner with wirelessly managing
wireless technology into Chrysler’s UConnect Access in-
vehicle charging, mapping their available driving range
telematics system. The result is an inspiring customer
and setting their interior cabin temperature remotely.
experience, with convenient features that make travel
Additionally, Agero helps manage the customer
productive and entertaining. For instance, on- and off-
relationship between Honda and Fit EV owners, with call
board voice recognition technology makes the car
centre support and roadside assistance.
smarter so drivers can use their voice to easily perform
different types of tasks. “We’re facing a lot of potential unknowns in terms of
customer acceptance of a new technology, so we need
The UConnect Access platform uses the Sprint
to provide multiple interfaces to ensure we’re delivering
Connected Vehicle Platform architecture and delivers
a high level of knowledge and comfort to Fit EV owners,”
built-in vehicle connectivity via embedded wireless
said Charlie Cavolina, president, Agero Connected
technology. Sprint Velocity for Vehicle Manufacturers
Vehicle Services. “Likewise, it’s a platform that also must
delivers an end-to-end solution. Sprint Velocity’s
quickly provide vehicle manufacturers with immediate
benefits include reduced complexity and nimble
feedback from owners so that next-generation systems
technology updates.
can be quickly adapted.”
Enabling the UConnect experience
Cavolina is optimistic the channels Agero provides to EV
Sprint’s secure network ensures accurate and reliable owners today will evolve into one of the key benefits of
connectivity for an expansive range of telematics EV ownership – providing an instant link to information
applications, including the ability to lock or unlock your that educates vehicle owners regarding their vehicle’s
vehicle, and to access a 9-1-1 or roadside assistance real-time performance as well as, in the near future,
operator at the push of a button. To ensure that the guiding them through the potential cost-saving
growing demand for telematics and other advanced opportunities in using EV battery storage to better
solutions will be met, Sprint has embarked on Network manage their household electric energy loads.
Vision, a multiyear network initiative designed to
Source: Honda
enhance customers’ experience with faster data speeds,
improved voice quality and easier connectivity.
Source: Chrysler
www.telematicsnews.info Page 5
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Telematics and infotainment
EU: Ford Focus Electric debuts Ford SYNC with MyFord Touch
Ford SYNC with MyFord Touch will make its European debut in the new Ford Focus
Electric when it comes to Europe in 2013.
Ford SYNC with MyFord Touch will make its European debut in the new Ford Focus Electric when it comes to Europe in
2013, the company today announced at the IFA consumer electronics convention in Berlin.
The Microsoft-powered system delivers significantly enhanced voice-activation functionality, mobile WiFi connectivity
and an eight-inch colour touchscreen.
“This is an exciting evolution of in-car connectivity, following the European debut of SYNC in the all-new B-MAX this
year,” said Barb Samardzich, vice president of Product Development, Ford of Europe. “SYNC with MyFord Touch and
Focus Electric both deliver cutting-edge technologies developed to optimise the ownership experience for Ford
customers – they are a perfect combination.”
Developed in partnership with Microsoft, SYNC with MyFord Touch, evolves the voice-activated in-car connectivity
system SYNC, recently unveiled in Europe on the Ford B-MAX. More than 4 million SYNC-equipped vehicles are already
on the road in the U.S., and SYNC with MyFord Touch brings additional capabilities for global markets including Europe,
such as new language understanding.
Source: Ford Europe
EU: Ford SYNC with Emergency Assistance goes on sale
Ford SYNC with MyFord Touch will make its European debut in the new Ford Focus
Electric when it comes to Europe in 2013.
SYNC is an advanced voice control, device integration and connectivity
interface. It enables users to connect portable devices by Bluetooth or USB
and automatically transfer contact information, make hands-free telephone
calls, and control certain functions using voice commands.
SYNC also enables B-MAX to offer the innovative new Emergency
Assistance feature which is designed to assist the occupants to call the local
emergency services operator in the event of an accident. Emergency
Assistance won the “Best Mobile Innovation for Automotive, Transport or
Utilities” category at the 2012 Global Mobile Awards, Barcelona.
There will be 4 variants of the B-Max and SYNC with Emergency Assistance
will not be available on the lowest variant and will cost around €1,200 on the
other three variants (with the audio system or as a part of a package).
Source: Ford
www.telematicsnews.info Page 6
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Telematics and infotainment
US: OnStar gets new look in 2013 models
The new OnStar buttons will be rolled out on most 2013 GM models. Camaro models
will get touch screen access on the car’s frameless mirror.
With all the new features inside 2013 General Motors OnStar Button
models, new OnStar buttons may not be the first thing
The blue OnStar button, which serves as the emblem for
drivers notice.
the 16-year-old telematics company, switched to the
Voice Command Button company’s new logo which was introduced in late 2010.
The new logo was introduced at the company’s Relaunch
The button previously dubbed the “Hands-Free Calling
event in September 2010 along with a pledge to focus
button” – a white phone with a circle around it – is now
on “responsible connectivity.” Some GM models and
the “Voice Command button,” featuring a general
OnStar FMV already use the new logo.
speech icon. The new button allows drivers to access a
saved route, check Hands-Free Calling minutes or Camaro Frameless Mirror
access OnStar Virtual Advisor, which includes saved
Drivers of some 2013 Camaro models will have touch-
MapQuest directions or traffic, weather and stock
screen access on the sports car’s frameless mirror. The
updates. And it will still allow a driver to place or receive
OnStar buttons on the Camaro mirror
a phone call.
have electrochromic capabilities, which allow the
The Voice Command button also better integrates with buttons to light up when touched and dim shortly
infotainment touch screen systems like Chevrolet afterwards. The mirror itself is also auto-dimming,
MyLink, Cadillac CUE and Buick/GMC IntelliLink which allowing it to compensate for the amount of light inside
offer access to OnStar’s voice command services by the vehicle.
pressing the same logo featured on the Voice Command Source: OnStar
button.
Emergency Button
The Emergency button, previously represented by a
white cross embedded in a red circle, is now the
internationally recognized “SOS” symbol, reflective of
OnStar’s upcoming expansion into new global markets.
The white cross does not always represent an
emergency, depending on the country. OnStar and GM
researched proposals across many different countries to
identify a universal symbol.
www.telematicsnews.info Page 7
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Telematics and infotainment
China: Shanghai OnStar launches ‘Remote Ignition Block’ service
Shanghai OnStar has announced the Remote Ignition Block (RIB) service which
provides an additional safeguard against theft of OnStar-equipped vehicles.
If their vehicle is stolen, OnStar customers should first report the theft to the police. Upon receiving confirmation of the
theft from the police, OnStar will remotely block the stolen car’s engine from starting. The vehicle will not be able to be
restarted until OnStar deactivates ignition blocking.
Remote engine blocking extends and upgrades OnStar’s Stolen Vehicle Location service.
RIB is available on the majority of OnStar-equipped models from Shanghai GM. The service is included as part of existing
OnStar service packages without extra cost.
Shanghai OnStar was established on Oct. 28, 2009, by General Motors, SAIC and Shanghai GM. The joint venture is an
industry leader in providing safety, maintenance and telematics services for selected GM models manufactured and sold
in China. As of the end of July 2012, OnStar had more than 450,000 customers in China and had helped resolve more
than 900 vehicle thefts.
OnStar has 6 million subscribers worldwide. Since its inception, it has provided interactive services about 253 million
times, winning wide acclaim from subscribers and becoming the industry leader in the telematics market.
Automatic Crash Response Emergency Service
Automatic Air Bag Deployment Response On-Demand Diagnostics
Vehicle Diagnostics Mobile Application
Good Samaritan Stolen Vehicle Location
www.telematicsnews.info Page 8
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Navigation and traffic
Thailand: Toyota Tsusho launches traffic service
Toyota Tsusho Electronics (Thailand) is now offering what it claims to be the
country’s highest quality real-time traffic information service for motorists, in
cooperation with Amazon and CenNavi.
Toyota Tsusho Electronics (Thailand) is a subsidiary of To process the traffic data, Amazon’s cloud system and
Toyota Group Japan and manufacturer of embedded software engines from a Chinese company called
software for automotive applications. It is now offering CenNavi technologies is used. CenNavi also provides
what it claims to be the country’s highest quality and software that processes data traffic in 30 cities in China.
most accurate real-time traffic service for motorists.
Toyota Tsusho hopes to differentiate its services from
Launched in July, the TSquare Traffic Information rivals such as Google’s free online traffic map and local
service offers information covering 24,000 routes in traffic information providers and state agencies that
greater Bangkok and 14,000 routes in the suburbs. Such deliver only 40-65% accuracy.
data is sourced from GPS information from 10,000 taxis,
A subscription is needed for long-term use, costing 10
the highest of data sources in the capital.
baht per week, 30 baht per month or 240 baht per year
Itti Rittaporn, general manager of content for the for users with AIS, DTAC and TrueMove H 3G mobile
electric vehicle department at Toyota Tsusho coverage. Apple iPhone users will be able to download
Electronics, said the company spent over 50 million baht the app soon, under the name “Longdo Traffic TSquare”.
to install GPS in taxis belonging to their networks. It will cost around US$3.99 for three months of usage.
Source: Bangkok Post
Brazil: NAVTEQ announces real-time traffic information
Nokia has launched NAVTEQ Traffic Incidents, the first solution in Brazil to monitor
traffic incidents in real time to satisfy the increasing number of customers.
Drivers throughout Brazil are already well aware that traffic is a major problem. A study by the company titled “Traffic in
Brazil”, reinforced this by showing that Brazilians now spend an average 40 more minutes per day in traffic jams. One
major contributing factor to the increase in time spent in traffic jams is the number of cars that are on the road. Brazil has
recently surpassed Germany as the 4th largest automotive market in the world with 3.5 million vehicles sold in 2011.
With Traffic Incidents, consumers can now access more complete real-time information on traffic flow, enabling them to
find alternative routes to avoid traffic. Drivers in Brazil can know the reason traffic is slow or at a standstill, making them
more informed, and helping cut down on frustration caused by traffic delays.
Additionally, Nokia also announced that NAVTEQ Traffic has expanded its offering to drivers in Brasilia (DF) making the
total number of metropolitan areas covered to be 13 and growing.
Source: NAVTEQ
www.telematicsnews.info Page 9
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Navigation and traffic
Chinese car maker selects Baidu working on cloud-
Delphi & Telenav Scout connected navigation
Delphi Automotive has selected Telenav to Baidu working on next generation
provide Scout for personalized navigation and ‘coordinated navigation’ technology based on
local search technology in select vehicles. GPS and 3G wireless technologies.
Telenav has announced that Delphi Automotive has
selected Telenav to provide Scout for Cars personalized
navigation and local search technology in select vehicles
manufactured by a major Chinese vehicle manufacturer.
According to the company: Navigation, along with a Chinese internet and wireless services company Baidu’s
variety of other features, will be accessible through both (Nasdaq: BIDU) technology division is reportedly at
voice commands and a full-color LCD touch screen. work on developing next-generation navigation
The vehicle manufacturer expects this technology to be technology it calls “coordinated navigation” capable of
available in vehicles in China and Europe starting in intelligently evaluating routes.
2013. A spokesperson for the project said that the
Telenav and Delphi also are collaborating on behalf of “coordinated navigation” system will be developed
another major global automaker for an in-vehicle based on GPS remote-sensing technology and 3G
solution that will begin shipping in that automaker’s communications networks connected in real-time
model year 2013 vehicles. through Baidu’s cloud services.
TeleNav has also announced that it has amended and Information including users’ driving routes and speed
extended its contract with Sprint, enabling Telenav to will be reported to Baidu’s cloud servers over the GPS
continue to provide its navigation service to millions of and 3G networks.
Sprint subscribers. The data will be automatically mined and analyzed by
Under the amended agreement, Telenav and Sprint the system to determine whether or not there are any
have agreed to continue the fixed fee arrangement traffic jams or other abnormalities en route.
related to the Sprint bundle through June 30, 2013, and The system will help users find the optimal driving route
to partner to generate revenue from premium considering current road conditions, and will
navigation and mobile advertising programs through recommend optimal routes to users with similar
Dec. 31, 2015. commute routes.
In connection with the amendment, Sprint has adopted In the event of an emergency, users can request
Scout by Telenav as the primary navigation solution assistance from an emergency center, nearby
offered to its subscribers. emergency service vehicles or nearby cars.
Source: Telenav Source: Marbridge Consulting
www.telematicsnews.info Page 11An SBD
Information Service
Smartphones and apps Insight
Apple vs Samsung – what does it mean to the automotive industry?
The latest phase of the ongoing ‘Smartphone Wars’ saga concluded in late-August
when a US jury ordered Samsung to pay over $1 Billion in fees to Apple
It has been a great year so far for patent lawyers. The
latest phase of the ongoing ‘Smartphone Wars’ saga
concluded in late-August when a US jury ordered
Samsung to pay over $1 Billion in fees to Apple for
infringing its patents. This will undoubtedly have
Can’t we all be friends? – Although much has been
widespread repercussions for the smartphone world –
made of the Apple/Samsung/Microsoft/Google rivalry,
but could it also affect automotive OS strategies?
most of these players are in some way partners as well
Apple’s case against Samsung was widely seen as an as competitors. Whilst they will undoubtedly continue
initial stab against Google’s Android, which the late to sue each other, they are unlikely to burn all bridges
Steve Jobs famously attacked for its similarities to iOS. for fear of losing some of the benefits that they each
However, most of Apple’s complaints brought against obtain from working together (e.g. Google’s search
Samsung were not linked to Android, and were instead functionality on Apple phones).
linked to specific HMI features implemented by
In the short-term, the fine against Samsung is likely to
Samsung on top of the OS layer.
dampen some of the momentum enjoyed by Android so
Despite this, there will invariably be concerns amongst far, as some handset manufacturers minimize their risk
other handset suppliers that rely on Android, some of by searching for alternative OS platforms.
whom will see the case as a precursor of what could
Ultimately, however, the OS battle will not be settled in
happen to them. There is already widespread
a courtroom. Instead, it will be settled in the software
speculation about what will happen next. Below are
labs that are developing the latest innovative features
some of the scenarios being discussed in the industry:
for enriching the usability of smartphones and tablets. If
Microsoft the winner – One potential winner from Google leads the development of next generation
this could be Microsoft, which holds a strong patent features, it will continue to remain dominant around the
portfolio for its mobile OS and is aggressively promoting world regardless of lawsuits. If, however, innovation
itself as a more reliable OS partner to handset suppliers within the Android community stalls, it will be this
(in fact many Android handset manufacturers already failure that ultimately cements its fate. The same lesson
pay Microsoft patent royalties to avoid the potential for applies to Apple, Microsoft and every other company:
future litigation). The best protection against lawsuits is in-house
Apple case overturned – Samsung is likely to appeal innovation.
the ruling, and some analysts believe that it has a strong What does this all mean to the automotive industry?
case to make against how the jury formed it decision
An easy (but incorrect) lesson to take out from this is
(which was much quicker than expected). Whatever the
that OEMs should avoid Android due to the potential
final decision, we can expect many more months and
risks of lawsuits from companies like Apple. But this fails
years of court battles between Apple and Samsung.
to recognize that many of the complaints raised by
Apple sues Google – Another scenario is that Apple Apple were not related to Android. Therefore avoiding
sues Google. So far, Apple has gone after handset Android is not a guarantee that OEMs won’t find
manufacturers that rely on Android. It has been harder themselves in a courtroom being sued for patent
for Apple to go after Google as it is not itself developing infringement.
smartphones. However, with its acquisition of Motorola,
There are many reasons to avoid Android for in-car
Google is likely to become a direct competitor to Apple.
platforms, not least the concerns over
This could make Google more susceptible to an Apple
security/reliability and the availability of more
lawsuit.
promising alternatives such as GENIVI and HTML5.
SBD’s concise guide summarising the different OS However, the future success (or not) of Android in the
strategies available to OEMs will be available soon. car is unlikely to hinge on lawsuits within the
SBD clients: Click or scan the QR to view the report. smartphone industry.
www.telematicsnews.info Page 12An SBD
Information Service
Smartphones and apps
Samsung launches ‘Drive Link’ app with MirrorLink integration
Samsung Electronics has launched Drive Link, an innovative in-car smartphone
application designed for safe use while driving.
Drive Link is built around the three most popular uses of several JVC, Alpine and Sony headunit models.
smartphones while driving: music, navigation and hands-
In terms of entertainment, music files stored in the
free phone calls. It also includes shortcuts to other
smartphone can be played through the car’s speaker
useful driving applications.
system. Also available is TuneIn (requiring version 6.2 or
Upon loading the App, the user is presented with a later), a global Internet Radio app. Further compatible
welcome screen displaying time and weather internet apps will be made available soon.
information for the current location as well as upcoming
Drive Link also incorporates Text-To-Speech, available
appointments saved in S Calendar with a link to set the
in English(U.S./U.K) French, Italian, German, and
navigation directly to the destination if shown.
Spanish. It enables all incoming messages, emails and
Drive Link has complete navigation functionality using updates from social media websites to be automatically
the smartphone’s GPS features. A single click on text read out so that drivers’ eyes are always on the road,
containing an address and received while using the ensuring maximum concentration and safety are
application sets that address as the destination. maintained. All personal contacts saved in the phone are
loaded to Drive Link and users can also make a phone
If present, Drive Link can connect smartphones to a car’s
call directly by dialing on the keypad.
In-Vehicle Infotainment system, or head unit, via
Source: Samsung Blog
MirrorLink. Current compatible head units include
Japan: Panasonic intros MirrorLink for Android & Toyota headunits
Panasonic has announced the start of its MirrorLink service exclusively in Japan. The
service will enable drivers to share some smartphone content to the headunit.
Panasonic has announced that it has started its “MirrorLink” service in Japan
enabling car drivers to share some applications such as social networking,
navigation and music on the in-car display via their Android-based smartphones.
Delivered by Panasonic Automotive Systems, this Japanese service links the
DAN-W62 display for Toyota and the Eluga V smartphone of Panasonic.
Additionally, the app also provides “AppCarConnect JPN” integrated display,
which is displayed on the vehicle display interface and can easily be operated
with a smartphone app.
Using the in-dash touchscreen display, the driver can access smartphone
applications by the new industry standard connectivity technology, such as maps,
car navigators and music players that are designed with driver safety and
convenience in mind.
Source: Panasonic Japan
www.telematicsnews.info Page 13Portal
Recently published reports…
Telematics insurance has been one of the most widely discussed topics
within the Connected Car world over the last two years. However,
according to SBD’s research the overall market for telematics insurance is
still immature and faces major challenges.
SBD’s new report analyses the positive and negative impacts that a growing
market for telematics insurance could have on automotive telematics
strategies. The report outlines ways in which vehicle manufacturers and
insurers could work together to minimise the barriers that are holding back
both industries from expanding the penetration of telematics. Additionally,
areas of potential conflict are analysed, as both vehicle manufacturers and
insurers strive to maintain control over vehicle data (particularly First
Notification of Loss – FNOL). The result is a hype-free assessment of the
future growth potential for telematics insurance, along with an in-depth
analysis of the opportunities and threats that this growth will present to the
automotive industry.
SBD clients: Click or scan the QR code to view this report
Other research you may have missed…
Our vision for the future of navigation… SBD’s Connected Car Guide…
USA
EU
China
…new Q3 edition
BMW Connected Apps for China…
2012 Beijing
Motorshow
Report
Navigation 3.0 report
…including Baidu Ting integrationsbdportal.com
Coming soon in September…
Short range wireless tech SBD will be at full
A report on the future of force in the Paris
short-range wireless Motorshow during
communications in the car. September, where
Global Government Guide various OEMs are
A Q3 update on legislation expected to showcase
related to connected car new services. We will
systems and services publish a report on all
the latest trends,
Automotive OS strategies including analysis,
A guide of how to choose videos, photos and
the right OS strategy for in- interviews.
car infotainment systems
Q2 Q3 Q4 Q1
Full Connected Car report plan… 2012 2012 2012 2013
Automotive App Guide (Q2 update) ARD/CON/531 Ready
Speech technology in automotive Guide SBD/TEL/3620 Ready
Navigation 3.0: A vision for next-generation in-car navigation SBD/TEL/3660 Ready
Integrating the Cloud into the car SBD/TEL/3710 Ready
Global Government Guide (Q2 update) ARD/CON/528 Ready
The impact of telematics insurance on the automotive industry ARD/CON/516 Ready
Connected Car Guide - OE Services (Q3 update) ARD/CON/526 Ready
Choosing the right automotive OS strategy SBD/TEL/3630 Soon!
Global Government Guide (Q3 update) ARD/CON/528 Soon!
Emerging short-range wireless technologies ARD/CON/510 Soon!
Developing telematics to comply with data privacy laws ARD/CON/514 Planned
End User Survey of consumer needs in South East Asia ARD/CON/539 Planned
Analysing the readiness for telematics in South East Asia ARD/CON/513 Planned
The evolving value chain for telematics in China ARD/CON/512 Planned
Automotive App Guide (Q3 update) ARD/CON/531 Planned
The future of Remote Vehicle Operation ARD/SEC/518 Planned
Global forecast of broadcast and cellular connectivity in the car ARD/CON/536 Planned
Connected Car Guide - OE Services (Q4 update) ARD/CON/526 Planned
Managing driver distraction inside connected cars ARD/CON/509 Planned
New technologies and partnerships for smartphone integration ARD/CON/511 Planned
HMI technical Guide ARD/CON/530 Planned
Global Government Guide (Q4 update) ARD/CON/528 Planned
Global Traffic Information Guide ARD/CON/527 Planned
Global Navigation Guide ARD/CON/529 Planned
Automotive App Guide (Q4 update) ARD/CON/531 Planned
CE trends outside of the car and their impact inside the car ARD/CON/508 Planned
Connected Car Guide - OE Services (Q1 update) ARD/CON/526 Planned
Global Government Guide (Q1 update) ARD/CON/528 Planned
Seamlessly integrating the car with the home and the cloud ARD/CON/515 Planned
Automotive App Guide (Q1 update) ARD/CON/531 Planned
Overcoming the threat of over-the-air electronic hacking ARD/SEC/522 PlannedAn SBD
Information Service
Smartphones and apps
EU: My BMW Remote app now available for Android smartphones
The My BMW Remote app is now available for smartphones running the Android OS,
The application can be downloaded for free from the Google Play store and offers
the same functionalities as the iPhone version brought out in autumn 2010.
My BMW Remote allows users to operate all manner of functions in their
BMW from outside the vehicle, without even having to be nearby:
Remote Door Lock & Unlock” allows the car to be locked and unlocked
from a smartphone.
“Climate Control” makes it possible to control the interior temperature by
adjusting the auxiliary ventilation and heating settings, and programming the
systems by timer.
With “Horn Blow” for sounding the horn and “Flash Light” for briefly
switching on the exterior lights, users can trigger acoustic and visual signals
to help them find their vehicle in crowded car parks, for instance.
If the car is out of sight and hearing distance but within a radius of up to 1,5
km, the “Vehicle Finder” function is able to display a map on the smartphone
screen showing the way to the vehicle’s location. This function is only
available when the ignition is switched off, thereby making it impossible to
track the vehicle’s movements.
Using Google Local Search, users are able to import points of interest
(POIs) from their smartphone “into the vehicle’s navigation system via the
message list.
Both My BMW Remote apps can be used with a valid BMW ConnectedDrive
contract in all models equipped with BMW Assist. The range of services
depending on the model, year of manufacture and market. Customers receive
detailed information regarding this when downloading the application.
Source: BMW
US: BMW and MINI integrate Stitcher SmartRadio app
Owners of BMW models equipped with Apps and MINI models equipped with MINI
Connected can enjoy a fully integrated Stitcher SmartRadio app experience.
A new feature called Stitcher SmartRadio is one of the
most popular apps around. It has won numerous awards
including being named a PC World ‘Best App of 2012’
and an Apple ‘Top 5 News Apps’.
The Stitcher app can be downloaded free of charge from
the Apple App Store and can be used worldwide in
compatible models.
Stitcher SmartRadio is the mobile leader in on demand BMW’s Apps option offers application based integration
news, entertainment, sports and talk radio, delivering of the iPhone into BMW models, allowing BMW ready
over 10,000 radio shows and live stations to customers apps to be seamlessly downloaded into the car, where
around the globe. they can be operated using the BMW iDrive system.
BMW and MINI drivers can create a personal talk radio In MINI models, the iPhone integrates into the existing
station experience with fresh, up-to-the-minute infotainment system using MINI Connected.
episodes with various types of radio shows. Source: BMW
www.telematicsnews.info Page 16An SBD
Information Service
Smartphones and apps
US: Ford AppLink gets ROXIMITY ~ In-car location based coupons
Ford has recently released ROXIMITY, a real-time, location-aware alert service that
lets users know of surrounding deals and specials.
ROXIMITY, winner of the Ford SYNC App Developer
Challenge at the 2011 TechCrunch Disrupt Hackathon,
launched its new app for iOS devices with Ford SYNC
compatibility – the first app to do so.
ROXIMITY enables registered users to input individual
preferences and interests. Then, as users drive, walk or
bike past a restaurant or store that might have a deal or
special they would find appealing, a push notification is
sent to their phone informing them of what they are
near.
ROXIMITY is a free app and service that lets users
choose from multiple settings to indicate the type of
deal notifications they would like to receive. Users can
then set text or push notification preferences for their
deal alerts on a smartphone or even a “feature” phone
with lower specifications.
As users interact with the app over time, the ROXIMITY “Find nearby deals” commands the app to search for
platform learns their interests and patterns and all deals, regardless of category, in a predefined search
becomes more aware of the offers the user will find radius set within the app preferences.
appealing. Users have the ability to limit the number of “List deal categories” reminds users of typical retail
deals ROXIMITY reports per day or week. categories, including shops, bars & clubs, concerts, etc.
SYNC AppLink integration enables drivers to use simple “Call Retailer” directly dials the retailer, using hands-
voice commands to access a list of deals nearby or in free SYNC, allowing you to easily take advantage of the
specific retail categories. deal, such as ordering a pizza.
Source: Ford.
SYNC AppLink hits 1 million cars; Ford looks to app developers
Ford is hosting the second annual SYNC AppLink Developer Challenge, providing a
space for app developers to stay up all night creating their pet projects.
For the second consecutive year, Ford is hosting the 2013 International Consumer Electronics Shows (CES)
SYNC AppLink Developer Challenge at the TechCrunch
Last year’s winner, ROXIMITY, recently launched with
Disrupt Hackathon in San Francisco. From location-
AppLink compatibility. Users of the app have up-to-date,
aware deal-spotting apps to programs that help drivers
relevant discount or special notifications sent to their
manage their health,
smartphone or relayed to them verbally via AppLink.
Ford is seeking 10 teams to participate this year. The
Ford’s participation in the Disrupt Hackathon coincides
teams will use the AppLink application programming
with the company reaching the milestone of 1 million
interface (API) to create a demonstrable app for
vehicles equipped with SYNC AppLink.
evaluation during final judging.
Starting with the Fiesta, SYNC AppLink is now available
Ford will pick one winner and give that team the
on several models including Mustang and Expedition. It
opportunity to continue development of their app for
will also be available on the C-Max Hybrid SE and Fusion
potential commercial launch. The winning team will
models in 2013.
showcase their app as part of the Ford display at the
Source: Ford
www.telematicsnews.info Page 17An SBD
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ADAS, connectivity and more Insight
Governments, Insurers, Rating agencies & ADAS – a recipe for
growth or confusion?
After many years of slow growth within the ADAS market, governments, insurers and
rating assessment agencies such as Euro NCAP are beginning to push for a larger-
scale adoption of active safety systems.
SBD clients:
To access this Guide,
please click or scan
the QR code.
Governments in Europe and Japan are mandating of 5GHz frequencies, previously reserved for V2X
Automatic Emergency Braking (AEB) and Lane applications.
Departure Warning (LDW) while the USA is likely to
In fact, many of the delays in making decisions in the
require that OEMs fit rear-view cameras. In parallel,
USA can partly be attributed to the election year
insurers in Europe and the USA are beginning to provide
cycle, during which political parties are typically happy
incentives for drivers of ADAS-equipped vehicles, while
to punt decisions until after the votes have been tallied.
New Car Assessment Programmes (NCAP) in the two
regions are planning the inclusion of ADAS in their Star The figure above summarises the global initiatives
Ratings. relating to ADAS that are being pushed forward by
governments, insurers and others, along with the impact
But how likely is it that all these plans will actually
and likelihood of those initiatives moving forward.
become reality? And what impact will it have on OEM
and tier-one supplier strategies? The automotive industry should never underestimate
the impact that governments and 3rd parties such as
As always – it’s always difficult to predict with any kind
insurers can have on driving the uptake of ADAS.
of certainty. Government legislation in particular is
However, OEMs and suppliers must also be aware of the
prone to delays and changes due to unforeseen
highly dynamic and unpredictable nature of decisions
complexities or political shifts. In the USA, for example,
taken by these groups.
the November Presidential and Congressional elections
could lead to a major shift in political control from a For this reason SBD has begun publishing a quarterly
high-regulation Democratic party (led by Obama) to a Government and Market Watch for our Safe Car
low-regulation Republican party (led by Romney). This subscribers, which includes analysis on all of the on-
could have a major impact on ADAS-related legislation going initiatives that could either drive or hold back
such as rear-view camera mandate or the deregulation ADAS fitment in cars.
www.telematicsnews.info Page 18An SBD
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ADAS, connectivity and more
Audi to launch AMOLED Ford data shows ADAS
display rear-view mirror tech interest growing
the digital rear-view mirror delivers brilliant More than 155,000 online shoppers built and
images and is due to enter small-scale priced the 2013 Fusion on a test site, nearly
production at the end of this year 25% opting for the Driver Assist package
Audi is set to introduce a new technology: the digital
rear-view mirror delivers brilliant images and will enter Advanced technology hasn’t traditionally played a large
small-scale production in the Audi R8 e-tron at the end role in the purchase consideration of a midsize sedan,
of this year. This model has no rear window and hence but this may be changing, according to consumers
no rear-view mirror which called for a high-tech searching online for more information about Ford’s all-
successor. new Fusion.
A control unit produces a consistent high-contrast, The Ford Driver Assist package includes Ford’s most
brilliant image. During the hours of darkness the advanced technology such as Blind Spot Information
intelligent control system prevents dazzle from the System (BLIS), Lane-Keeping Aid, automatic high beams
headlights of other vehicles. The driver can dim or and rain-sensing windshield wipers.
deactivate the display at any time. Audi plans to display Backup cameras and MyFord Touch in particular are
additional information on the monitor in future. drawing increasing interest with online shoppers. Ford
The small, ultra-lightweight camera is located in an Marketing has found online shoppers searching for
aerodynamically optimized housing, heated in cold Fusion often include “backup camera” in their search.
temperatures. It uses a lens with a diameter of just a few Ford is aggressively positioning its new Fusion as a
millimeters and covers a much larger field of vision than leader in driver assist technologies. Fusion Titanium
a conventional rear-view mirror. A color monitor with a includes standard features like MyFord Touch and the
7.7-inch screen diagonal mounted in place of a rear view camera and has other driver assist features
conventional rear-view mirror is used to display the available like adaptive cruise control and the Lane-
digital image data from the camera. Keeping System; features typically only available in
This AMOLED (Active Matrix Organic Light Emitting luxury vehicles.
Diode) display, which comes from development partner The new Fusion brings together a complete suite of
Samsung Display, is making its debut in a passenger car. technology at a very affordable price. In order to get all
The organic materials used in the display are self- of these capabilities from BMW, a customer would have
illuminating at a low voltage – i.e. they do not require to purchase the top-of-the-line 760Li at more than
backlighting. The AMOLED technology has already $140,000, and even at nearly $100,000 a Mercedes-
proved widely successful in mobiles and portable Benz S550 customer will not get active park assist.
devices.
All of these features are available in the Fusion
The new displays are more energy-efficient, thinner, and Titanium, SE and Hybrid. In fact, a customer can order a
lighter than conventional LCD monitors. Switching times Fusion SE with these features for $29,885. The new
are just a few milliseconds irrespective of the ambient Fusion has a base price of $21,700 – the same price as
temperature. the current model with an automatic transmission.
Source: Audi Source: Ford
www.telematicsnews.info Page 19An SBD
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ADAS, connectivity and more
Daimler joins V2X field Ford contributes 20 vehicles
trial simTD to simTD V2X trials
Daimler AG has started experiments as of the Ford has started real-world testing of future
simTD research project it heads. The aim is to technologies as part of a research programme
test the systems’ suitability for everyday use aimed at advancing car-to-car and car-to-
in real-life traffic conditions in Europe. infrastructure communication in Europe.
Social networks have become a well-established way of The simTD (Safe Intelligent Mobility – Tested Germany)
exchanging information quickly and easily. Now, one of research project by Ford is aiming to test the latest in
the largest ever field trials of car-to-X communication is car-to-car and car-to-infrastructure communication
set to show how this concept can be adapted in order to technology.
increase the road safety and efficiency of motor cars.
Technologies being tested as part of the simTD research
The trial consists of 120 vehicles that will take to the
project include:
roads of the Rhine-Main region until the end of the year.
Electronic Brake Light
Each car has a network link to the others, as well as to
Obstacle Warning system
the traffic infrastructure, and they will keep each other
updated about the current traffic situation. Traffic Sign Assistant
Public Traffic Management
For example, if the tail-end of a traffic jam on the A5
autobahn is hidden behind the crest of a hill, vehicles In-car Internet Access
approaching the area can be alerted in good time. he funding for the simTD project is approximately €53
In situations where drivers have difficulty seeing what’s million, of which €30 million of direct project
happening on the road ahead, C2X technology can help promotional support has been provided by the German
to prevent pileups, e.g. by providing information about Federal Ministry of Economics and Technology together
an emergency stop to traffic further back. with the Federal Ministry of Education and Research.
C2X systems can also do their bit to make traffic more The project is further supported by infrastructure
efficient and thus more environmentally friendly, e.g. by investment from the Federal Ministry of Transport,
helping to control traffic light systems according to Building, and Urban Affairs as well as the state of
demand, thereby optimising traffic flow. In addition, it Hessen. The consortium involves major interest groups,
can offer a range of convenient functions such as including Audi, BMW, Daimler, Ford, Opel, Volkswagen,
suggested routes to the nearest available car park. That Bosch, Continental, Deutsche Telekom, regional
makes C2X communication a key element in the infrastructure operators and German Research
technology of the ADAS systems of the future. Institutions.
Source: Daimler Source: Ford
www.telematicsnews.info Page 20An SBD
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ADAS, connectivity and more
Denso & Cohda Wireless GM and Ford participate
in largest V2X field trial in US DOT’s V2X trials
Denso & Cohda Wireless have been selected GM and Ford are driving vehicle-to-vehicle
by USDOT to provide communications (V2V) and vehicle-to-infrastructure (V2I)
modules for the largest V2X field trial and communications technology by providing
testing. specially equipped vehicles for a year of tests.
Excitement builds as the Safety Pilot Model Deployment The V2V-equipped Buick and Cadillac cars will be part of
of 2,880 cars is underway as announced recently by a larger fleet of passenger cars, commercial trucks and
USDOT in a joint press conference with the University of transit vehicles participating in the U.S. Department of
Michigan Transportation Research Institute. This is the Transportation’s Connected Vehicle Safety Pilot Model
largest real-life test of cars talking to cars, using the latest Deployment Program.
wireless technology for safe and secure connectivity.
The University of Michigan Transportation Research
The communication technology is based on a WiFi-like Institute will conduct the program, which is designed to
standard, called Dedicated Short Range Communications determine the effectiveness of V2V and V2I safety
(DSRC) and is recognized by its international standard as technologies at reducing crashes.
IEEE 802.11p. Their unique patented technology
Ford is also providing cars equipped with experimental
addresses the most challenging problem of V2X.
vehicle-to-vehicle communications technology to collect
After extensive testing, Cohda Wireless was selected by data for the U.S. test.
the USDOT to provide a wide range of devices for this
In late 2013, the National Highway Transportation Safety
pilot. Denso is another supplier for the project and is
Administration (NHTSA) will use data collected by these
providing two types of dedicated short-range
vehicles to measure overall system benefits. Analysis of
communications (DSRC) devices. DENSO’s two DSRC
the data could result in a wide-scale deployment V2V
devices being tested are an ‘integrated original
technology before the end of the decade.
equipment device used on light vehicles’, and ‘an
aftermarket retrofit device equipped on light vehicles, For the V2I portion of the program, 73 lane-miles of Ann
heavy trucks and buses’. Arbor roadway have been instrumented with 29
roadside-equipment installations. The transportation
These applications proposed by the USDOT could be life
department selected the college town for the program
savers – Emergency Brake Light Warning, Forward
due to its traffic mix, variety of roadway types and
Collision Warning, Intersection Movement Assist, Blind
characteristics, seasonal weather and proximity to
Spot and Lane Change Warning, Do not pass Warning,
vehicle manufacturers and suppliers.
Control Loss Warning, are enabled by Cohda technology. Source: GM, Ford.
Source: Cohda Wireless, Denso.
www.telematicsnews.info Page 21An SBD
Information Service
ADAS, connectivity and more Insight
Trucks and EVs are winning the race towards map-enhanced driver
assistance systems
Truck and Electric Vehicle (EV) manufacturers are leading the way in deployment of
map-enhanced ADAS with carmakers lagging behind.
Both trucks and EVs present clear business cases for In addition, there is a business model challenge as car
uptake of map-enhanced Advanced Driver Assistance buyers tend to expect safety technology to be provided
Systems (ADAS) that use map data such as the location as standard equipment. This means that safety
of gradients, turns and junctions to support driver applications for cars will emerge in a third
assistance systems: implementation wave.
Market pull ~ Truck fleets want map-enhanced ADAS While carmakers are struggling with the commercial
because the addition of map attributes such as slope and challenges of offering map-enhanced ADAS, the major
curve data to the drivetrain operation allow fuel savings technical barriers are being overcome with map makers
of 3-8%. E.g. the system selects the optimum gear ahead providing the required attributes and common interface
of an incline. specifications agreed within the ADASIS Forum.
OEM push ~ Vehicle manufacturers are pushing for the SBD’s latest analysis shows that some high end
implementation of map-enhanced ADAS in EVs as they manufacturers, such as Audi and BMW, are beginning to
see the map attributes as a way of maximising the range push ahead with deployment of systems capable of
and accurately predicting the battery charge. providing both safety and fuel efficiency benefits.
There is a clear logic in providing map attributes such as
data on curves, slopes, lanes, junctions, maximum speeds Those carmakers planning to follow Audi and BMW’s
and accident blackspots to support ADAS functions trend are faced with the challenges of explaining the
including lane keeping, automatic braking, and adaptive benefits to their customers and minimising the costs
cruise control. However, there is still a lack of clear of integrating maps and ADAS. To read more about
these challenges please scan or click.
research results that can be used by VM marketing
departments to demonstrate to consumers the safety
benefits of these systems. This is a challenge that car
manufacturers need to overcome.
Safety in high Safety
end cars applications for all
Energy vehicles
management for Energy
trucks management for
all vehicles
Time
• Minimise fuel use and emissions • Reduce range anxiety for EVs • Safety critical applications
• Easy wins of efficient driving • Minimising fuel use and emissions available in mass market models
• Business model easy to justify spreads to all cars • Complexity increases with data
• Powertrain management selects from map and in-car sensors
correct speed/gear for upcoming combined
slopes or curves • Steering, braking, driver warning
• Initial safety systems emerge in and navigation systems
high end models integrated
• Communications component
included for map updates and
crowd-sourcing services
www.telematicsnews.info Page 22CONNECTED CAR SERVICES
QUICK REFERENCE GUIDE
HOW TO USE THIS REFERENCE GUIDE:
• This Reference Guide covers all vehicle manufacturers in 3 markets: EU, US and China
• The following service categories are covered for each market:
Safety Security Maintenance Navigation Drive Infotainment Convenience Insurance EV Urban Mobility
• The following connectivity options are included:
EMBEDDED SIM CARD TETHERING SMARTPHONE INTEGRATION
Available services
Planned services
New services (from last month)
DATA TAKEN FROM SBD’S CONNECTED CAR GUIDE:
SBD’S INTERACTIVE CONNECTED SERVICES GUIDE
• Service availability by model
• Pricing
• Service architecture
• Future outlook
• Video demos
Contact: enquiries@sbd.co.uk
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