EASTER LOOKBOOK Designs, merch ideas, and more to help your church prepare for Easter
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2023 EASTER LOOKBOOK This collection of looks and layouts showcases various At TheSquad, our designers set out to create a cohesive design styles meant to help your church staff in choosing and unified suite of graphics that effectively communicates a design direction this Easter season. This is a time of the visual message of your Easter campaign. celebrating and rejoicing in the resurrection of Jesus and the triumph of life over death! From modern and The more memorable a design is, could ultimately minimalist to retro and fun, we pray this lookbook sparks lead to a more significant outreach impact on creativity in your team and leads you to visually stunning your community. and meaningful designs that honor and celebrate Jesus’ triumph. A cohesive Easter design helps to establish a recognizable brand image across ~2 months of advertising and Don’t let the planning scare you! Here’s a list to think reinforces the connection between those graphics and through as you request designs from TheSquad. your church. What are your Easter Design Deliverables? Various elements of the campaign, such as the colors, text, and images used, all help to convey a clear message— ■ Digital designs for in-service and social media our church is fun, or modern, primarily family-oriented, storytellers, or more. ■ Print work (save the dates, mailers, posters) Look through these designs and think about what you ■ Church Merch (t-shirts and lanyards) want your church’s message to be to your community. ■ Sidewalk signs, greeting signs, flags & banners Our message is always Jesus, but how we share that message can be designed in so many different ways! ■ Video invites, sermon bumpers, & announcements
E X P E R I M E N TA L BRIGHT & FUN This design shows off the joy and excitement of Easter and is perfect for the more family- oriented church, but with a vibrant color palette and playful illustrations, this design direction is sure to bring a smile to anyone’s face!
TYPE-DRIVEN RETRO RED This southwestern retro design direction combines neutrals with a flair of red to create an unforgettable Easter look. Featuring bright earth tones, noticable texture, and cross, nails and tomb-rolling elements, this design visually shows the story of Easter.
TYPE-DRIVEN VINTAGE, HIP & MOODY For a more modern and contemporary, yet timeless look, try out a monotone color palette with bold text for your Easter designs.
MINIMALISM SLEEK & MODERN This approach features clean lines, minimalistic elements, a sophisticated color palette, and unique typography that, all together, creates a look that is peaceful and inviting.
E X P E R I M E N TA L HE HAS RISEN Want to make a bold statement this Easter? This look features a striking red color palette and innovative design elements, while still remaining rooted in theological principles. Break out of the traditional mold and engage your congregation in a new and exciting way!
GRUNGE EASTER COLLAGE Bring the story of Easter to life with a collage design. This unique approach features a mashup of realistic imagery and illustrations to create a visually stunning and meaningful representation of the events of Easter.
TYPE-DRIVEN PURPLE MORPH This unique approach features dynamic typography, playful color combinations, and a dynamic layout to create a visually stunning and modern Easter design.
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