DOWNTOWN DEVELOPMENT COMMISSION - Committee Room - Hartley Dodge Memorial Building Date: January 17, 2019 Time: 7:15 pm

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DOWNTOWN DEVELOPMENT COMMISSION
              Committee Room - Hartley Dodge Memorial Building
              Date: January 17, 2019 Time: 7:15 pm

REORGANIZATION MEETING MINUTES
1) CALL TO ORDER: This meeting was called to order by Ex-Officio, Director of Business Development
   Lisa Ellis at 7:18 pm.
2) PLEDGE OF ALLEGIANCE
3) ROLL CALL
   MEMBERS PRESENT:
   R. Conley, J. Hoover, J. Hollenbach, S. Whitehorn, M. Tomaszewski, T. Honohan, P. Flemming, L.
   Lajewski, J. Morris, D. Starker, E. Range, R. Rocco, R. Stern, M. Fabyanski, C. Brady
   Michael Pellessier

   MEMBERS ABSENT:
   A. Adams, B. Cramer, G. Herzog

   ALSO PRESENT: Lisa Ellis, Director of Business Development

4) OPEN PUBLIC MEETINGS ACT: In compliance with the open public meetings act, adequate notice of
   this meeting of the Downtown Development Commission was provided by distributing the Annual
   Meeting schedule to the Madison Eagle and Morris County Daily Record, posting a copy on the
   bulletin board at the main entrance to the Hartley Dodge Memorial Building, posting a copy on the
   Borough website, and filing a copy with the Borough Clerk, all on or about the first week of January
   2019. Copies of said notice were made available to members of the general public.
5) OATH OF OFFICE: Mayor Conley administered the Oath of Office to the following
   Commissioners and welcomed, new members.
   a) Carla Brady, At Large Representative
         (Unexpired term through December 31, 2020
   b) Mark Fabyanski, At Large Representative
         (Three year term through December 31, 2021
   c) Jim Hollenbach, Merchant/Landlord/Business Owner Representative
         (Three year term through December 31, 2021)
   d) Suzy Whitehorn, Merchant/Landlord/Business Owner Representative
         (Three year term through December 31, 2021)
   e) Allison Adams, Merchant/Landlord/Business Owner Representative
         (Unexpired term through December 31, 2020)
   f) Thomas Honohan, Senior Citizen Advisory Committee Representative
         (Unexpired term through December 31, 2020)
   g) John Morris, Chamber of Commerce Representative
         (Three year term through December 31, 2021)
6) ELECTION OF NEW EXECUTIVE BOARD
   Note: At the December meeting of each year, the ex-officio member, who will be the election
   officer, will then accept nominations for the position of Chair, Vice-Chair, Secretary, Treasurer and
   Member-At-Large.

   All nominations, whether oral or written, must be made, seconded and then accepted by the
   individual nominated. At the beginning of the January meeting, the election officer will accept any
   nominations from the floor and call the roll to determine those eligible to receive ballots and cast
   votes. The election officer will prepare the ballots indicating the officers' title and a space in which
   the eligible voters can write in their choice for each officer's position. The election officer will
   distribute the ballots to those eligible to vote. Upon completion of the actual vote, the election
   officer will collect the ballots and will then tabulate the results. The results will be verified by the
   Council Liaison and by any member of the Commission who is not running for election and who has
   been appointed by the election officer. The results for each office will also be posted so all present
   may view the final count.

      a.) The following nominations were submitted at the meeting on December 20, 2018.
                    • Nomination for Chairperson: Sue Whitehorn
                    • Nomination for Vice Chairperson: Eric Range
                    • Nomination for Treasurer: Brad Cramer
                    • Nomination for Secretary: Leslie Lajewski
                    • Nominations for Member-at-Large: Jim Hollenbach
       Additional Nominations: Lisa Ellis called for other nominations from the floor. No other
       nominations were forwarded. Mayor Conley called for nominations to be closed and proceed to a
       vote.
       Motion to approve Slate of Officers for 2019 (as noted above) as a single block
       Moved by: J. Hoover and Seconded by: R. Stern
       Voice Vote: Unanimous

7) ADJOURNMENT OF REORGANIZATION MEETING
    Motion to adjourn Reorganization Meeting at 7:23 pm
    Moved by: D. Starker and Seconded by: P. Flemming
    Voice Vote: Unanimous

REGULAR MEETING MINUTES
1) CALL TO ORDER: This meeting was called to order at 7:25 pm by the newly elected chair, Suzy
   Whitehorn.
2) APPROVAL OF DECEMBER 2018 MINUTES
   Motion to approve December 2018 Minutes as presented
   Moved by: E. Range and Seconded by: D. Starker
   Voice Vote: Unanimous

3) TREASURER’S REPORT
   a) 2019 Approved Budget: Two deposits were made but otherwise no substantive change from the
      December report.
       i) Information Only - https://1drv.ms/b/s!AnwS_DqnT6nMg14F0eUD3CrCQOgo
4) FOUNDATION REPORT: Carla Brady reported that the foundation had met on December 20 and
   approved the 2019 DDC Grant.
   a) Appointment/election of Madison Main Street Foundation (MMSF) representatives
      Nominations were made as follows:
      Carla Brady (nominated by E. Range, seconded by B. Conley)
      Brad Cramer (nominated by E. Range, seconded by B. Conley)
      Eric Range (nominated by C. Brady, seconded by B. Conley)

        Motion to approve slate of MMSF Representatives
        Moved by: J. Hoover and Seconded by: B. Conley
        Voice Vote: Unanimous

5) CHAIRMAN/EXECUTIVE BOARD REPORT
   a) Review and Approve 2019 Meeting Schedule: It had been proposed that the Open Space
      Committee, which typically meets on the second Wednesday of the month Committee and the
      DDC could swap dates but the Open Space Committee decided to stay with their current dates.
      After brief discussion, it was decided that the DDC would maintain a schedule of the third
      Thursday of each month.
      Motion to approve 2019 schedule of meetings as presented
      Moved by: E. Range and Seconded by L. Lajewski
      Voice Vote: Unanimous

     b) 2019 Planning Session (February Meeting): Chair Suzy Whitehorn announced that the February
         meeting will be planning session for 2019 and will include a review of the by-laws/ordinance and
         committee structure.
          i) Schedule Executive Committee meeting to review of by-laws by prior to meeting: Lisa Ellis
               will poll the group regarding getting a meeting scheduled as soon as possible.
6)   MAYORAL REPORT: Mayor Conley requested that everyone introduce himself or herself so that the
     new members would feel welcome. He also announced that he was assembling a task force to review
     the current borough committees and commissions and evaluate the structure and efficacy of all. In
     closing, he thanked all for their willingness to serve and dedication to Madison.
7)   COUNCIL LIAISON REPORT: Council Member John Hoover gave a recap of the Borough Council
     meeting held on Monday, January 14. He noted that Lisa Ellis gave an update on the work of the
     Mayo’s Ad hoc Parking Committee, which will be shared with the DDC tonight. He spoke about the
     Dog Park Committee presentation and noted that the Council gave their unanimous blessing for the
     group to proceed with fundraising. He reminded everyone that the Municipal Budget schedule was
     on rosenet and that everyone should try to attend upcoming budget meetings.
8)   PLANNING BOARD REPORT: Peter Flemming noted that the Planning Board had their reorganization
     meeting on Tuesday, January 15 and that the board leadership structure remained the same as in
     2018. They expect to be very busy in the coming months with several projects due to come before
     them.
9)   DIRECTOR OF BUSINESS DEVELOPMENT REPORT
     a) Parking - Update: Mayor Conley created the Ad Hoc Parking Committee in September of 2018.
         The committee includes myself, Jim Burnet, representatives from the Chamber of Commerce and
         DDC, Eric Range, Carla Brady, John Morris, Karen Giambra, Frank Iannarone, Karin Sainato
        and Lt. Joe Longo and parking Enforcement Officer Cindy Weir of the Madison Police Department.
        There have been two meetings to date held on September 11 and December 19.
GOALS/OBJECTIVES
  Find more merchant/commercial permit parking options in order to free up spaces for customers
  Increase equity and efficiency of commuter/daily parking
  Address parking inventory management and marketing issues
  WORK IN PROGRESS
      o We are evaluating current parking regulations, which includes permit fees, and penalties,
           and will be ready to make recommendations for changes to Ordinance, Chapter 134 -
           Parking Lots before the end of the first quarter.
      o One substantive component of this will be the creation Merchant On-Street Parking Zones.
           This alone could add approximately 107 spaces.
      o Raising parking violations fines and making them progressive
      o Best use of existing parking spaces - can efficiencies be created through adjusting parking
           schedules?
      o Shared use Merchant/Commercial and Commuter
      o Shared use Merchant Commercial and Residential/Tenant
      o Creating a few “grab and go” 15 minute spaces on Main Street
      o Engineering firm Omland & Osterkorn, Inc. has been looking at the potential for
           reconfiguring parking lots to see if spaces can be added without major reconstruction. The
           Green Avenue Lot and Prospect/Maple Lots seem to have the most potential but this is still
           under review. They are also looking at the potential to add surface lots in select areas.
      o We are working on public-private Shared Parking Agreements with BoxCar who has
           launched a program in New Canaan, CT. Representatives from BoxCar are scheduled to
           attend the next Ad Hoc Committee meeting later this month.
      o Continue to work on commuter/daily potential parking app/kiosk solutions for the Train
           Station Lot and Kings Road Lot
  NEXT STEPS:
      o Meet with Ad Hoc Parking Committee (before February 1)
      o Finalize necessary ordinance changes for introduction
      o BoxCar presentation and discussion
      o Once the “where to park” has been finalized, maps and a marketing campaign can be
           created.
      o Set-up data collection processes (parking counts, commuter surveys) to help inform
           decisions on parking going forward.
b) Proposal - Hiring “Madison Arts and Events Coordinator”: A draft job description was shared with
    the group (https://www.dropbox.com/s/ey4y5gcmnrc148v/DRAFT%20JOB%20DESCRIPTION%20-
    %20MADISON%20ARTS%20AND%20EVENTS%20COORDINATOR.pdf?dl=0). The original intent was
    always to create a fully equipped arts center, dating back to the negotiations for the sale of the
    Green Village Road School. The Madison Community Arts Center is built but in order to fulfill the
    original intent, we will need someone with theater expertise, with connections to that world, to
    manage the fundraising necessary to finish the space and then to insure that it indeed becomes
    the thriving arts center that was envisioned. Right now it is an empty shell - drapery, audio visual
    equipment, lighting, seating will all need to be acquired and the early estimates have all been in
    the expected range, totaling over $200,000 for the finishes necessary. We have someone ready,
    willing and able to take on a position like this. He is someone with extensive local theater
    management experience and possesses the all the necessary connections to take this on. The
    hope is that this position could be jointly funded in some way between the DDC/MMSF and
    Borough, for a one year trial. There is potential for this position to pay for itself in time through
    bookings and ticket sales, etc. Substantive discussion followed the overview provided; it was
    decided to schedule an executive committee meeting to further review this and then to present a
proposal to the MMSF.
     c) Marketing Campaign Kickoff: A meeting invitation will be sent to schedule a meeting as quickly as
         possible.
     d) 14 Lincoln Place Redevelopment: The redevelopment application has been submitted. It will first
         be sent to the Historic Preservation Commission for review. An Ad Hoc Application Review
         Committee was formed to be led by Eric Range. The other members will be Bob Rocco, John
         Morris, and Melanie Tomaszewski. This review will inform the DDC’s position on the project and
         could possibly include appearing before the Planning Board.
     e) Potential Sculpture Garden (Property beyond METC): There was discussion regarding having the
         borough property professionally surveyed. Lisa Ellis will prepare an agenda recommendation for
         Mayor and Council that clearly illustrates the objective.
10) STANDING COMMITTEES (CURRENT): It was decided that only the committees that had immediate
    work to do would be set now. The entire committee structure will be reviewed during the February
    planning session. The Mayor, Council Liaison and DDC Chair will be invited to all committee meetings.
     Sign & Façade 2019: (Eric Range, Suzy Whitehorn, Leslie Lajewski, Karen Giambra, Tom Honohan)
         Reviews and submits recommendations on all sign permit applications, new or replacement,
            submitted for commercial uses referred by the Zoning Officer.
         Reviews referred Master Signage Plans and submit recommendations to Planning Board or
            Zoning Board of Adjustment.
         Adheres to all regulations put forth in Chapter 195. Land Development, Article V. Zoning, § 195-
            34. Signs, while conducting all review processes.
     PIC (Public Improvement):
         Creates plans and projects to improve the streetscape and public spaces in the Downtown
            District.
         Helps to develop financial incentives and strategies for potential rehabilitation projects.
         Explores strategies to improve available shopper parking in the Downtown District.
     University Relations:
         Works to strengthen the connection between the administrative leaders of the three local
            Universities and with the Commission.
         Seeks strategies to help engage the University Student Population in the activities of the
            Commission and in all aspects of the Downtown District.
         Creates events and support existing events that further Town-Gown connectivity such as the
            University Town Tour Program, which brings new university students into Madison for a tour of
            our Downtown.
     Marketing and Economic Development 2019: (Eric Range, Leslie Lajewski, Carla Brady, Deb Starker,
     Melanie Tomaszewski, John Morris, Karen Giambra, Michael Pellessier, Russell Stern, Jim
     Hollenbach)
         Monitors the Downtown District's current economic conditions and identify opportunities for
            market growth.
         Develops programs, events and initiatives working with the Chamber of Commerce to
            strengthen existing businesses and recruit new ones.
         Creates, with consultants as necessary, a comprehensive marketing plan that will be issued to
            support current and future programs and that will showcase the Downtown and expand the
            Madison brand.
    11) AD HOC COMMITTEE AND PROJECT UPDATES: These are listed primarily for informational purposes
        only the items highlighted will be discussed.
     a) Taste of Madison (Monday, March 18, 2019):
b)   May Day (May 4, 2019)
    c)   Madison Into Yellow (May 5 through 12)
    d)   DDC/MACA Sidewalk Art Gallery & Gala (inactive)
    e)   Farmers’ Market (Thursdays, May 24 - October 24, 2019)
    f)   Drew University Town Tour (TBD)
    g)   Bottle Hill Day (Saturday, October 5, 2019):
    h)   Downtown Concert Series w/METC (June 28, July 12, July 26, August 9, August 23 and
         September 6, 2019)
      i) MACA/DDC Holiday Arts Festival (Friday and Saturday, November 29 and 30, 2019)
      j) Rose City Summerfest (June 15, 2019)
         i) Volunteers for Ad Hoc Event Committee: An ad hoc event committee was formed and a
             meeting will scheduled immediately. The members are Melanie Tomaszewski, Russell Stern,
             Suzy Whitehorn, Leslie Lajewski, Bob Rocco, Carla Brady, Mark Fabyanski.
12) OLD BUSINESS: There was none discussed.
13) NEW BUSINESS: There was none discussed.
14) INVITATION FOR DISCUSSION FROM THE PUBLIC: There were no members of the public present.
15) ADJOURNMENT
      Motion to adjourn at 8:31 pm
      Moved by: E. Range and Seconded by: B. Conley
      Voice Vote: Unanimous

NEXT MEETING: Regular Meeting and Executive Board Meeting TBD.
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