DISPENSING OPTICS - JANUARY 2018 - ABDO

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DISPENSING OPTICS - JANUARY 2018 - ABDO
JANUARY 2018

               DISPENSING
               OPTICS
               N EW S , I N F ORMATION an d
               E D U C ATI ON fo r OP TICIANS
DISPENSING OPTICS - JANUARY 2018 - ABDO
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DISPENSING OPTICS - JANUARY 2018 - ABDO
Dispensing Optics JANUARY 2018

                                                       13.   Contents
31.                            15.

10.                                                           17.
                                                             28.
      Features                                                     Careers
                                                                   Where do we go from here?
                                                                   by Antonia Chitty
      16.   Product Spotlight                                31.   Class of 2017
            New Year picks
                                                                   “Be all you can be”
      18.   Continuing Education & Training                  34.   100% Optical
            Data protection and the practice
                                                                   Diversity in education
            by Adam Bernstein
                                                             35.   Business tips
      22.   Multiple Choice Answers
                                                                   Practice POS pointers
            Conditions of the anterior eye. Part 2: Band
                                                                   by John French
            keratopathy and corneal dystrophies
            by Louise Stainer

      24.   Words from the Workshop                          Regulars
            Getting going with glazing
            by Mark Turner
                                                             5.    DO Dispatches
      26.   Lenses                                           6.    The Anderson Files
            Part 4: Astigmatic lenses
            by Professor Mo Jalie                            8.    News
                                                             25.   FAQs

                                                             36.   Jottings
                        FRONT COVER                                What a way to earn a living…
                        ABDO Graduation and                        by Ben Brewer
                        Prizegiving Ceremony 2017
                                                             38.   Jobs & Notices

                                                                                   Dispensing Optics JANUARY 2018   3
DISPENSING OPTICS - JANUARY 2018 - ABDO
TX5/Titanium
STEPPER (UK) Limited
11 Tannery Road
Tonbridge
Kent
TN9 1RF
01732 375975
www.stepper.co.uk      Frame style shown: SI-20081
DISPENSING OPTICS - JANUARY 2018 - ABDO
DISPENSING OPTICS
The Professional Journal of the Association
of British Dispensing Opticians

VOLUME 33 NO 1

EDITORIAL STAFF
Editor
Assistant Editor
Managing Editor
                                   Sir Anthony Garrett CBE HonFBDO
                                   Jane Burnand
                                   Nicky Collinson BA (Hons)
                                                                        DO Dispatches
Email                              ncollinson@abdo.uk.com
Design and Production              Rosslyn Argent BA (Hons)                              NEW YEAR, NEW INITIATIVES
Email                              rargent@abdo.uk.com
Admin. Manager                     Deanne Gray HonFBDO                                  Welcome to 2018. I hope you have a
Email                              dgray@abdo.uk.com
                                                                                        rewarding and successful year ahead. The
EDITORIAL/ADVERTISING                                                                   ABDO board and executive team have a
Telephone            0781 2734717                                                       series of new initiatives coming on stream
Email                ncollinson@abdo.uk.com
Website              www.abdo.org.uk
                                                                        during the year to further enhance and improve our service
                                                                        to members.
SUBSCRIPTIONS
UK                        £150                                          As this issue of Dispensing Optics goes to print, we are on the
Overseas                  £175, including postage                       verge of acquiring a new Association Examination and Resource
Apply to                  Tom Veti
Association of British Dispensing Opticians                             Centre in Birmingham. Full details will be published shortly
Godmersham Park, Godmersham, Kent CT4 7DT                               but we expect to have a dedicated centre to hold all ABDO
Telephone                          01227 733922                         professional examinations. This will increase our options for
Email                              tomv@abdo.org.uk
Website                            www.abdo.org.uk                      the timing of examinations and, in particular, re-sits, offering
                                                                        shorter waiting times for the benefit of both students and
ABDO CET
                                                                        employers. In addition, we will have dedicated facilities for
Head of CET                        Paula Stevens MA ODE BSc(Hons)
                                   MCOptom FBDO CL (Hons)AD SMC(Tech)   specialised training, for example minor eye conditions
                                                                        services (MECS), as well as an enhanced CET capability and
ABDO CET, 5 Kingsford Business Centre, Layer Road,                      much more besides.
Kingsford, Colchester CO2 0HT
Telephone                          01206 734155                         We will be offering an increased level of support to those
Email                              abdocet@abdo.org.uk                  members who are practice owners or who are in partnership
CONTINUING EDUCATION REVIEW PANEL                                       with others, and we will be pushing ahead with our MECS
Joanne Abbott BSc(Hons) FBDO SMC(Tech)                                  accreditation programme and hope that our first colleagues
Keith Cavaye FBDO(Hons)CL FBCLA
                                                                        will qualify in the spring of this year.
Andrew Cripps FBDO(Hons) PG Cert HE FHEA
Kim Devlin FBDO(Hons)CL
                                                                        In the immediate future, we will have a significant presence at
Stephen Freeman BSc(Hons) MCOptom FBDO(Hons) FHEA Cert Ed
Abilene Macdonald Grute BSc(Hons) MCOptom BSc(Hons) FBDO(Hons)          100% Optical and Optrafair where we will be providing
SLD(Hons)LVA Dip Dist Ed Cert Ed
                                                                        substantial CET programmes. I look forward to seeing many of
Richard Harsant FBDO(Hons)CL(Hons)LVA
Angela McNamee BSc(Hons) MCOptom FBDO(Hons)CL FBCLA Cert Ed             you at either, or both, of these events.
Linda Rapley BSc(Hons) FCOptom PGDip PGCE
Andrew Stokes FBDO SMC(Tech)                                            Sir Anthony Garrett
                                                                        ABDO general secretary
JOURNAL ADVISORY COMMITTEE
Richard Crook FBDO
Kim Devlin FBDO(Hons)CL
Kevin Gutsell FBDO(Hons) SLD
Ros Kirk FBDO
Angela McNamee BSc(Hons) MCOptom FBDO(Hons)CL FBCLA Cert Ed

DISPENSING OPTICS IS PUBLISHED BY
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© ABDO: No part of this publication may be reproduced, stored
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whatever without the written prior permission of the publishers

Dispensing Optics welcomes contributions for possible
editorial publication. However, contributors warrant to the
publishers that they own all rights to illustrations, artwork or
photographs submitted and also to copy which is factually
accurate and does not infringe any other party’s rights

ISSN 0954 3201

AVERAGE CIRCULATION: 9,255 Jan-Dec 2016
ABDO Board certification

                                                                                                                 Dispensing Optics JANUARY 2018   5
DISPENSING OPTICS - JANUARY 2018 - ABDO
THE
                     FIONA ANDERSON BSC(HONS) FBDO R SMC(TECH) FEAOO                                                         A FILES
                     Our monthly column from the ABDO president

The Anderson Files

M
                     ay I begin by wishing you     board, staff and all our champions in every     president. It is a huge honour and almost
                     all a very Happy New          region around the UK will be engaging with      full-time job – but as the saying goes: ‘No
                     Year. I hope that 2018        policy makers and doing all they can to         (wo)man is an island’ and the reins must be
                     brings you whatever you       have ABDO representation and involvement        passed over.
                     wish for and, at the very     wherever we can.                                     Clive will bring to the presidency the
least health happiness and joy in what                 We continue to have a voice within the      wealth of experience of a life spent in
you do every day in our shared vocation.           Optical Confederation, which can be helpful     optics and will lead the Association well. I
     As is usually the case at this time of        and powerful when lobbying government as        will be immensely sad to leave the role; I
year, we look forward to what the New Year         our collective voice adds more weight to        have had the most amazing opportunities,
will bring. The New Year can also sometimes        many campaigns. Collaborative working too       have worked with committed staff and
be a time for personal reflection; for taking      can only enhance our profile and this can       elected officers of the Association and it is
stock of what has been a success and what          be seen clearly at the trade shows that         my hope that we have delivered changes,
hasn’t over the past 12 months. A time to          ABDO supports in the UK and further afield.     which will benefit ABDO and all members
give some thought to those missed                      The main change for me, of course, is       moving forward in the years to come.
opportunities, those projects that didn’t          that I am coming to the end of my term               But until then there is much more work
quite go as planned, or those patients who         of office as ABDO president. In April, I will   to be done. So, let’s meet 2018 head on, be
could perhaps have been better served.             pass on the role to Clive Marchant. I am        all we can be, and make it a significant and
     As far as ABDO is concerned, the New          exceedingly grateful to have had the            successful year for all ABDO members
Year always brings with it a flurry of activity.   opportunity to serve the Association as         personally, and for the wider Association.
For our Membership Department, January is
in the one of the busiest times of the year
when the team is busy processing renewals.
With our ever-increasing membership
                                                      NEW YEAR EYE HEALTH FOCUS
numbers, this is indeed a big job. The ABDO           Coming up this month on Eyecare FAQ, you will find information for a healthy
Examinations and Registration Department              New Year, specially focused on eye health. Alongside that we have a new range
is also very busy with the winter session of          of FAQs and relevant answers.
practical exams being held in early January               If you missed last month’s content, check back on the EyecareFAQ Facebook
and all the associated administration an              page and you will find the annual focus on eye-related charities. We also look back
exams session brings.                                 on stories from 2017 of opticians making a difference and saving sight. The focus
     Our regional leads and sub-regional              on lenses is looking at lens coatings, with images that explain the different types of
leads are busy too, setting up work streams           spectacle lenses available, and a jargon-buster demystifying macular degeneration.
to represent ABDO at every available                      Why not use this information as the
opportunity, and our National Clinical                basis for a blog post, or share on your
Committee will be picking up where they               practice website and social media
left off last year. The CET Department will           channels? Find Q&As on more eyecare
also be preparing for a busy year ahead, this         and eyewear topics at www.abdo.org.uk/
being the last in this current CET cycle. And,        information-for-the-public/eyecarefaq
of course, we are firmly in the middle of all             Eyecare FAQ is at:
the optical trade shows earlier than ever                 • www.facebook.com/eyecarefaq
this year. In January alone, ABDO will have               • www.twitter.com/eyecarefaq
a presence at Opti in Munich, Eyecare in                  • plus.google.com/+eyecarefaq
Scotland and 100% Optical in London.                      • www.pinterest.com/eyecarefaq
     So, what will 2018 bring? Well for                   • instagram.com/eyecarefaq/
ABDO, we will continue to raise the profile               Don’t forget: ABDO and ABDO
of the Association as well all our DO, CLO            College are on Facebook, Twitter and
and low vision optician members. The                  LinkedIn. Check out the social media channels for optical news and updates. Please
structure we have now firmly put in place             share photos from optical events with us and invite your colleagues to like the
will ensure that ABDO has a seat at every             social media accounts too.
table, and you can rest assured that the

6   Dispensing Optics JANUARY 2018
DISPENSING OPTICS - JANUARY 2018 - ABDO
S
 SHAMIR UK ARE EXCITED
   TO EXHIBIT AT 100%
  OPTICAL THIS COMING
        JANUARY

EXPECT TO SEE:
» The latest technology in our
  portfolio
» F1 simulator
» Chances to win the latest gadgets
» And much more...

To book an appointment visit our website:
         www.shamirlens.co.uk
             01954 785 100
         info@shamirlens.co.uk
DISPENSING OPTICS - JANUARY 2018 - ABDO
NEWS

Subject to be kept under review

BLUE LIGHT GUIDANCE                                                                                                Visit the new IOA website
FOR MEMBERS                                      IOA LAUNCHES NEW WEBSITE AHEAD OF UK
A guidance document on blue light to
support ABDO members in practice can
                                                 SPRING CONVENTION
now be downloaded from the General               The International Opticians Association (IOA) has launched a new website as it prepares
Information section of the ABDO website.         to host its 32nd biennial convention in the UK this spring.
     “We have produced this guidance in              “All ABDO members receive membership to the IOA, which comes with lots of benefits,”
response to our members’ need for evidence-      said Fiona Anderson, current IOA president. “You can network with opticians worldwide
based information on the use of blue light       and find out about a wider range of optical events. The new IOA website will offer a
filters for spectacle lenses – particularly in   growing range of training, career and education information, with inspiring stories from
the light of the various marketing claims        opticians around the globe.
surrounding these products,” said ABDO               Bookings are now open for the IOA’s 2018 convention from 13-20 April, which will take
president, Fiona Anderson.                       delegates from Optrafair in Birmingham to the Lake District to Edinburgh, with a packed
     The guidance covers topics such as the      programme of discussion, education and social events. The line-up of international speakers
health benefits of blue light filtering          includes Professor Ed August on leadership, Jean Paul Sayag, Peter Black and Janet Pooley.
lenses, what evidence there is regards their     The event will include the ABDO gala dinner on 15 April; there will also be an IOA dinner on
recommendation for use in prescription           19 April at a surprise location in Edinburgh, which will see the IOA presidential handover.
lenses, and what advice to give to patients.         Fiona added: “Our 32nd convention will deliver lively debate, the exchange of ideas and
     “We will be regularly reviewing the         practices and shared learning and development in a friendly and convivial atmosphere. It
evidence to ensure that the guidance is          is my privilege to invite you to join us. Ceud mile failte – a hundred thousand welcomes!”
kept up-to-date,” Fiona added.                       To find out more and download the programme, visit www.ioassn.org

TESCO TAKEOVER COMPLETE
GrandVision, owner of Vision Express, has completed its acquisition of Tesco Opticians
in the UK and Ireland paving the way for Vision Express to incorporate 209 stores
into its wider network.
    Following clearance from the Competitions and Markets Authority, Vision Express now
has some 600 stores across the UK and Ireland, with all Tesco Opticians employees now
part of Vision Express.
    Jonathan Lawson, Vision Express CEO, said: “This is a landmark moment for Vision
Express and we’re delighted to welcome 209 new stores into the Vision Express family.
This expansion will allow us to offer a thorough – and convenient – optical service to
reach even more people, and we hope to convince them to make their sight a bigger
                                                                                                   Jonathan Lawson
priority, whilst also delivering good value for money from our extensive product range.”

     CET EVENTS BROCHURE COMING SOON
     Look out for your 2018 regional CET events brochure, listing UK-wide day and evening events for ABDO members, which will
     be sent out with the February issue of Dispensing Optics. ABDO CET meetings and workshops are also listed in the Events
     section of the ABDO website.

8   Dispensing Optics JANUARY 2018
DISPENSING OPTICS - JANUARY 2018 - ABDO
27-29 JANUARY 2018 · EXCEL LONDON

                                THE UK’S LARGEST OPTICAL EVENT
                                                   register free
                                            www.100percentoptical.com

Official UK Partner   Media Partners
DISPENSING OPTICS - JANUARY 2018 - ABDO
NEWS

                                                                                                               Ready to welcome visitors

                                                                                             “BEST-EVER” LINE-UP
                                                                                             Silhouette is looking forward to showcasing
                                                                                             new collections from each of its brands at
  Next generation OrCam on its way                                                           100% Optical in London later this month.
                                                                                                 In the spotlight will be new styles from
                                                                                             Silhouette, Adidas Sport Eyewear and Neubau
ASSISTIVE TECHNOLOGY SHOWCASED                                                               eyewear, though the company’s main focus
                                                                                             will be on its range of prescription lens
OrCam Technologies, developer of the world’s most advanced wearable assistive
                                                                                             solutions made under the Silhouette Vision
technology for blind and visually impaired people, showcased the latest generation
                                                                                             Sensation (SVS) programme, which offers a
of its breakthrough artificial vision technology at the TechShare Pro event recently.        360˚ service of frames and lenses from a
    TechShare Pro is a new event delivered by a partnership between AbilityNet and the       single source. The company will also highlight
Royal National Institute of Blind People (RNIB). It brings experts together to explore the   its new rimless Alpha concept frames and
accessibility and inclusion challenges of the next generation of digital services.           its Shop-in-Shop retail display units.
    Leon Paull, international director at OrCam, demonstrated the capabilities of the            Karen Parsons, head of marketing for
company’s current OrCam MyEye artificial vision device, and provided a preview of the        Silhouette Eyewear, said: “We are hugely
next generation OrCam MyEye 2 device.                                                        excited to return to 100% Optical. We feel
    The OrCam MyEye device harnesses artificial vision technology to enable users to         confident that with our SVS programme and
instantly and discreetly read text off of any surface and to recognise faces, bank notes     our exciting new Alpha concept, our 2018
and products.                                                                                product line-up is set to be the best yet.”

                                               contact lenses for ortho-k, and expands       which we help improve the way people see
SPECIALTY LENS                                 CooperVision’s access to the myopia           each day,” said Andrew Sedgwick, executive
EXPANSION                                      management market in China, in which          vice president, strategy and business
CooperVision has acquired Paragon              Paragon has a presence.                       development at CooperVision.
Vision Sciences, a leader in premium               “Collaborating with Paragon not only          CooperVision acquired specialty contact
orthokeratology (ortho-k) specialty            provides an opportunity to grow our           lens leaders Soflex and Procornea in 2016
contact lenses and RGP lens materials.         myopia management presence worldwide,         and 2017, respectively. Terms of the
    The transaction includes Paragon’s CRT     but also deepens and broadens the way in      Paragon acquisition were not made public.

LONDON CELEBRATIONS
The team from Lenstec Optical Group
will be at 100% Optical in London this
month celebrating the 130th anniversary
of French brand Julbo.
    “Since 1888, Julbo has consistently
added unique technical value to glasses –
and 2018 promises again to be a great year
for the brand with an expanded sunglasses
line that embraces the latest trends,” said
Lenstec MD, Nigel Castle.
    The company will also showcase its
expanded range of lens materials, which
includes Trivex, NuPolar, Transitions and
UV++, and discuss new digital lens
processes for high minus, extra-large
diameter and ‘out of the ordinary’
specialist lens dispensing solutions to help
support independents.                                                                          Julbo brand in focus (courtesy M. Daviet)

10   Dispensing Optics JANUARY 2018
ABDO at 100% Optical
                                27 - 29 JANUARY 2018 • EXCEL LONDON

ABDO                              ABDO CET AT THE DISPENSING WORKSHOP
AT THE ABDO ARMS                  • The workshops are FREE to attend               • Admission is strictly limited to 40
• The ABDO Arms is a                                                                                                        3 CET
                                  • All the workshops are approved for             • Register and book online at:          points per
  specially designated              3 interactive CET points                         www.100percentoptical.com             workshop
  ‘pub’ bar area for
  ABDO where Association                                                           GOC COMPETENCIES
                                  SATURDAY 27 JANUARY
  members will be able to
  network and socialise           10.30 - 11.30   Lens manufacture and design
                                                  – now or next?
• ABDO board members                              Discussion workshop
                                                  Nick Walsh
  and ABDO staff will be on
  hand to discuss ABDO’s          13.45 - 14.45   All in a day’s work
                                                  Peer discussion
  strategies and for you to                       Angela McNamee
  let us know your views                          & Keith Cavaye

• Find out more about             15.45 - 16.45   Once in a lifetime, or once in
                                                  a week? - unusual and rare
  ABDO qualifications and                         cases from optical practice
  examinations                                    Discussion workshop
                                                  Peter Black

ABDO COLLEGE                      SUNDAY 28 JANUARY
AT THE ABDO ARMS
                                  11.30 - 12.30   Lens manufacture and design
• Find more about the                             – now or next?
  extensive range of                              Discussion workshop
  ABDO College courses -                          Nick Walsh
  which include WCSM              13.45 - 14.45   All in a day’s work
  courses and degree                              Peer discussion
                                                  Angela McNamee
  programmes run in                               & Keith Cavaye
  conjunction with
                                  16.15 - 17.15   Once in a lifetime, or once in
  Canterbury Christ
                                                  a week? - unusual and rare
  Church University                               cases from optical practice
                                                  Discussion workshop
                                                  Peter Black
DISPENSING OPTICS
AT THE ABDO ARMS                  MONDAY 29 JANUARY
• Find out more about             10.30 - 11.30   Lens manufacture and design
  ABDO’s professional journal                     – now or next?
  and advertising and                             Discussion workshop
                                                  Nick Walsh
  editorial opportunities
                                  12.45 - 13.45   All in a day’s work
                                                  Peer discussion
                                                  Angela McNamee
                                                  & Keith Cavaye
                                  15.00 - 16.00   Once in a lifetime, or once in
                                                  a week? - unusual and rare
                                                  cases from optical practice
                                                  Discussion workshop
www.abdo.org.uk                                   Peter Black

Association of British Dispensing Opticians
NEWS

  Seeing the technology in action                                                                Spec-Care 3D-printed headband fittings

CRUCIAL ROLE FOR OCT IN DRUG TRIALS                                                             ADAPTING FOR A
Heidelberg Engineering’s Spectralis OCT is playing a crucial role in assessing the eye          BETTER SERVICE
health of patients undergoing trials of cancer drugs at the Sir Bobby Robson Cancer             Spec-Care is inviting ABDO members to its
Trials Research Centre in Newcastle, with results expected to benefit patients                  stand at 100% Optical this month to see
internationally.
                                                                                                how the company is helping practitioners
    The Spectralis and a visual field analyser are being used by Dr Will Innes and his team
                                                                                                deliver “perfectly fitting frames”.
to monitor patients being treated with innovative small molecule anti-cancer drugs,
                                                                                                     A joint project with Norville will see
designed to disrupt very specific cancer cells.
                                                                                                Spec-Care demonstrating a new 3D design
    Dr Innes explained: “Professor Plummer’s team at the Sir Bobby Robson Centre is
                                                                                                and print service. Rob Barrow of Spec-Care
working with a new generation of cancer drugs which are incredibly powerful and a
                                                                                                explained: “We have been adapting frames
significant step forward in treatment. With these drugs, the eye is ‘an organ at risk’
                                                                                                for many years to fit individuals with
because some of the proteins and receptors that are targeted in cancer cells are also
                                                                                                unique facial characteristics and we believe
present in the eye. It is essential that we closely monitor eye health during treatment
                                                                                                this new technology is a perfect addition
and, with this equipment, we can do that.”
                                                                                                to practices’ professional services.”
    Dr Innes is pictured (left) with Lady Elsie Robson, and Brian O’Connor of Widnes Vikings.
                                                                                                     A further range of more traditional based
                                                                                                services will be demonstrated, for example,
BEST OF BRITS ABROAD                                                                            fitting metal pad arms to acetate frames.
                                                                                                     Spec-Care has been providing services
Dunelm is set to unveil at Mido next month new styles in every range from designer
brands Lyle & Scott and Paul Costelloe to house brands Retro, OMG! Eyewear,                     to the profession for more than 30 years and
Meridian and Whiz Kids.                                                                         has increasingly been focusing on a more
    The company will have a bigger stand at this year’s show in Milan and in a new              specialist approach. So, in addition to frame
position at the entrance of Hall 4. DOs planning to attend are advised to book an               adaptions and repairs, the company is now
appointment as agents from more than 50 countries are expected on the stand.                    the UK distributor of Erin’s World frames,
    David Baker, Dunelm MD, said: “We have been carefully watching international styles         which are manufactured to fit to people with
and colours to create new designs of fashionable frames throughout entire ranges. The           the characteristics commonly associated
British have a reputation worldwide for great, innovative design and we are proud to            with Down’s syndrome. The complete range
deliver on that. As a leading UK designer, we see it as a must that we are at these shows.”     will be available to view at the show.

                                                                                                MERGER GREEN LIGHT
                                                                                                The proposed combination between
                                                                                                Essilor and Luxottica has been cleared by
                                                                                                the Canadian Competition Bureau.
                                                                                                    Canada is one of the five jurisdictions
                                                                                                where anti-trust approvals are a condition
                                                                                                precedent to the closing of the transaction.
                                                                                                The transaction has been cleared so far in
                                                                                                10 other jurisdictions: Australia, Colombia,
                                                                                                India, Japan, Morocco, New Zealand, Russia,
                                                                 Paul Costelloe model 5193      South Africa, South Korea and Taiwan.

12   Dispensing Optics JANUARY 2018
Aston EyeTech, developer of next                     Carl D. Francis, chief executive of Aston
GAME-CHANGING                                  generation eye diagnostics technology,           EyeTech, said: “With our cutting-edge
£5M FUNDING FOR                                has completed a £5m series A funding             technology, great team and supportive
EYE TECH FIRM                                  round, which it will use to accelerate           shareholders, Aston EyeTech has all the
                                               product development and launch.                  ingredients to seriously disrupt the
                                                   New products in the pipeline include a       US$200bn worldwide eye healthcare
                                               range of power mapping lensmeters, binocular     industry. This investment gives us the
                                               autorefractors, and a cloud connected mobile     financial firepower to really transform the
                                               diagnostic platform, which integrates portable   dynamics of the vision healthcare space.”
                                               hardware, AI-driven software systems, and            E. Dean Butler, founder of LensCrafters
                                               large scale data analytics.                      and Vision Express in Europe, is a non-
                                                   The UK-based company is a 2014               executive director on the board of Aston
                                               spinout from Aston University’s School of        EyeTech. He added: “I have been in this
                                               Optometry. Aston EyeTech received its first      industry for 40 years, and these guys are
                                               small seed investment in 2014 and since          special. Nobody else can do what they do,
                                               then has grown from developer to                 and the products and approach they are
  Focus on “disrupting”                        equipment manufacturer to full                   taking is like nothing this industry has
  eye healthcare industry
                                               technology solutions provider.                   ever seen.”

EYES NOT ON THE BALL?                                                                           FINAL PREPARATIONS
A new study by researchers at the                                                               Visitors to Opti in Munich this month
University of Bradford has found that                                                           can find a full list of exhibitors at
vision problems are common among top                                                            www.opti.de/en/catalogue as well as on
cricketers and rugby league players.                                                            the Opti app, available to download for
    More unexpected was that many of the                                                        free at www.opti.de/app
athletes did not attend regular eye                                                                 The app features the programme and
examinations. The findings suggest that                                                         other useful features for the show, which
clear, pin-sharp eyesight might not be as                                                       takes place at the Fairground Munich
important for playing cricket or rugby                                                          from 12-14 January. Because Opti 2018
league at the highest levels, as many                                                           will be happening in five different halls,
might believe.                                                                                  the hall layout has been adapted and
    The research was led by professor of                Research raises sporting questions      visitors are advised to “get their bearings”
visual development, Brendan Barrett, and       corrected, or is it the case that acute          beforehand and take a close look at the
RCUK research fellow, Dr John Buckley, at      vision is not actually necessary to play         hall plans.
the University of Bradford. Professor          high-level sport?”                                   For the first time, copies of Dispensing
Barrett said: “It [the research] opens up          Search YouTube for ‘Testing England          Optics will be available at the show to help
some interesting questions: would they         Cricket athletes: performance and vision’        raise awareness of the Association and
play even better if their eyesight was fully   to watch a video about the project.              its activities.
NEWS

MP facilitates safety measure

BREAKTHROUGH
IN ROAD SAFETY
CAMPAIGN
The government has committed to
working with the DVLA to include a sight
test reminder when motorists renew
their photocard driving licence.                                                                                Official unveiling
    The concession came from Minister of
State for Transport Legislation and Maritime,   COLLECTIVE MURAL CAPTURES EVOLVED FOCUS
John Hayes MP, following an approach by
David Linden MP. David Linden was speaking      Hundreds of eyecare professionals, researchers, students and industry leaders created
in support of the Vision Express Eye Tests      a mural at the American Academy of Optometry’s annual meeting in Chicago last
Save Lives campaign.                            October, celebrating the launch of Canada’s Centre for Ocular Research & Education
    In response to suggestions on how           (CORE).
motorists could be reached, Mr Hayes said:          During a packed celebration, the work was unveiled and permanently installed at the
“We could do something very practical: we       University of Waterloo’s School of Optometry and Vision Science. Formerly known as the
could get the DVLA to remind drivers of         Centre for Contact Lens Research, the new CORE name reflects the organisation’s evolved
the importance of good eyesight in the          focus on advanced biosciences, clinical research and education.
letter that it sends to them when their             Titled Collected Insight, the mural depicts the complexity and wonder of the eye and
licences are renewed. We will certainly be      vision. Over the course of three days, Academy 2017 attendees added their own artistic
doing that.”                                    strokes to the massive canvas. Los Angeles-based artist John Park then transformed the
    Vision Express said the commitment          cacophony of colours and shapes into the finished piece.
was a breakthrough in its two-year-long             “Reaction to the CORE brand has been universally positive, as it better illustrates how
campaign to encourage the government            we have broadened and deepened our offerings over the past 30 years, while at the same
to put eye health higher on the road            time advancing contact lens technologies and clinical knowledge,” said CORE director,
safety agenda.                                  Professor Lyndon Jones.
    Jonathan Lawson, Vision Express CEO,            CORE partners with contact lens innovators on programmes that include materials
said: “This is a huge coup for our Eye Tests    formulation, care products, comfort initiatives, myopia control, dry eye, drug delivery,
Save Lives campaign and rewards our             and education for both practitioners and patients. Visit www.core.uwaterloo.ca
efforts over the past two years, calling for
more awareness among drivers of how
dangerous it is to get behind the wheel
without having a regular eye test.
                                                MOVES ON VISION AND DRIVING
    “We are already reaching out to the         Following the publication of a report on its research with registrants and members of
public with that message, but it was crucial    the public into vision and safe driving, which took place last summer, the General
for the government to support it with           Optical Council (GOC) has approved its planned actions in response to the findings.
simple measures, such as including a                The GOC now itends to develop and consult on guidance about reporting concerns to
message to all drivers renewing their           the DVLA/DVA, as well as to promote and signpost registrants to the DVLA’s guidance
photocard licence, which we believe will        and helpline via the GOC’s communication channels.
have a big impact.”                                 The GOC Standards Committee will review the draft guidance and consultation
    Our photograph shows David Linden           document at their meeting planned for this month. It will then publish the consultation
undergoing OCT at a Westminster eye             and present the final guidance to council to consider and approve in July.
health event.                                       The full report is available on the GOC website under ‘Policy and research papers’.

14   Dispensing Optics JANUARY 2018
DO-PRENEUR CHAMPIONING REDHEADS
                                   Jennie Marshall, a dispensing optician from
                                   Tamworth, Staffordshire, has designed a
                                   range of children’s clothing which focuses
                                   on the MC1R gene, responsible for red hair.
                                       Her business, Red Head Threads, offers
                                   specially designed t-shirts, sun protection
                                   hats, baby wear and accessories, all with
                                   the redhead in mind. Jennie launched her
                                   venture at the start of 2017 with the first
                                   products available that summer – and she
Jennie Marshall                    recently appeared on the BBC.
    Dispensing Optics caught up with Jennie too to find out more: “I’m a
brunette but I come from a long line of redheads, and there are lots of
redheads on my husband’s side, so perhaps it shouldn’t have been a
surprise when my daughter had red hair. I’ve always made my own
clothes, sewn and drawn. When my daughter was born I really wanted to             AND NOW THERE’S EVEN MORE:
show her hair off at its best, so I hand-made clothes for her. I wanted to
encourage the redheaded spirit in her.”
    Jennie’s daughter is now eight and over the last few years she mulled
                                                                                  OPTI IS GETTING
over the idea of making her redhead focused clothes available more
widely. She said: “The business idea has been in my head for three years. I       BIGGER!
kept asking myself, ‘Could I do this? Is there a market?’ I decided that if I
was concerned as a parent that the colours and messages were right for            More innovation, more style, more flair. More wide
my redheaded child, other parents would feel the same. So, at the start of        eyes, more aaah and more oooh! More opportunities,
2017, in the spirit of the New Year, I decided I would go for it.”                more international business and more enjoyment: opti
    Jennie has continued to work as a part-time locum. “Being flexible            2018 is expanding to hall B4 and thus offering you
works well with the newly emerging business,” she explained. “I’ve found          more of everything that makes it much more than just a
                                                                                  trade fair. Don’t miss it!
the motivation that enabled me to train by distance learning has really
helped me when starting the business.”
    Speaking about the new challenges, Jennie said: “Before I started the
business, I would rather work with pen and pencil but this year I have
learned how to design on the computer, because printers like things
digitised. I’ve also learned how to organise a website, and I’m still getting
my head around Twitter.”
    Jennie’s new skills are also coming in handy at work: “One of the practices
where I work does everything online. The work of a DO is becoming more
technical and in this practice, there is an app for everything. I have quite
surprised myself how much I have enjoyed demonstrating via an iPad.”
                                                                                   FRIDAY – SUNDAY
    Jennie’s media success has really helped her spread a positive message
about red hair. She added: “I contacted our local paper, the Tamworth              12. – 14.01.2018
Herald, and it went from there. The BBC picked it up and came to the
photoshoot I did, and since then it has been a whirlwind. There is only so
much I can do with a website and a Facebook page, so this media
attention has helped me to get the message out.”
    See Jennie’s collections at www.redheadthreads.co.uk
                                                                                  www.opti.de

New season Read Head Threads styles

                                                                                                  Dispensing Optics JANUARY 2018   15
FASHIONABLE OPTION FOR ADAPTIVE LENS WEARERS
                                                               Transitions Optical’s new Fashion Chrome lens collection is designed for
                                                               patients looking for a more adventurous second pair of glasses.
                                                                   The lenses feature a mirrored effect combined with Transitions’ XTRActive
                                                               lens technology, which allow the lenses to darken behind the windscreen of
                                                               a car. As with the Transitions Style Colours launched early last year, the
                                                               Fashion Chrome lenses activated by Transitions aim to bring the brand to a
                                                               younger, more style led wearer.
                                                                   The lenses have an adaptive tint that reacts to UV and a small part of
                                                               visible light, intensifying when the user moves from indoors to outdoors.
                                                               When indoors, the lens has a slight mirrored tint, which turns into a full
                                                               mirrored sunglass outdoors.
       Making a statement with Transitions Fashion Chrome

                                                      New Year picks
                                       As you open your practice doors for the New Year, we bring you some of the
                                                        latest product launches from a range of industry sectors…

                                                               ORCHESTRA OF DESIGN AND TECHNOLOGY
                                                               Described as “a harmonious orchestra of technology and art, design and
                                                               inspiration”, the Sonata range for women has made its debut in the Line Art
                                                               Charmant collection.
                                                                   Inspired by music, the precious frames have been created to be feminine,
                                                               luxurious and comfortable to wear. The eye-catching sides of the frames
                                                               consist of two harmoniously assembled arches. Hexagon-shaped
                                                               connecting pieces add a touch of luxury to the designs. On the inside of
                                                               the frames, colour accents reveal the designer’s “passion for detail”.
                    Model XL2106 from the new Sonata line          Model XL2106 (pictured) is a rounded nylor model with colour nuances,
                                                               accents and contrasts. It comes in brown, gold plated, rose gold and violet.
                                                               White plating points on the gold-plated model add an extra touch of luxury.

                                                               WEARABLE LIGHTNESS OF BEING
                                                               A completely new kind of lightness in terms of both lifestyle and comfort
                                                               is how Götti Switzerland is describing its new Crystal Lightness eyewear
                                                               collection.
                                                                   The combination of crystal clear colours and thin stainless steel sides
                                                               gives a surprising new look for glasses made of acetate. Bold shapes are
                                                               coupled with delicate sides manufactured from robust and flexible stainless
                                                               steel from Sweden. Produced in-house in Switzerland, the hinge parts
                                                               simply slot together without the need for screws or glue, giving the frames
           Crystal Lightness models Sahin (front) and Segal
                                                               their extra light feel.

                                                               TAKING LENS CUSTOMISATION A STEP FURTHER
                                                               Zeiss has introduced a customisable version of its My Vision Profile app,
                                                               which practitioners can embed into their own websites, adding their brand
                                                               name and tag line.
                                                                   The My Vision Profile by Zeiss app is a vision analysis tool, which can be
                                                               used to determine patients’ personal vision habits. It helps identify their
                                                               visual requirements from a cross-section of lifestyle activities such as
                                                               working environment, digital usage, mobility and leisure pursuits.
                                                                   Commenting on the new version, Peter Robertson, Zeiss Vision Care UK
                                                               marketing and communications director, said: “Zeiss customers benefit
                                                               from the My Vision Profile app as it’s simple to use and embed into their
                                                               own website, encouraging their patients towards greater awareness of lens
                                                               solutions and the Zeiss brand. It’s also an easy-to-use, friendly and informative
                   Helping identify individual patient needs   tool that outlines the everyday challenges faced by our eyes in today’s world.”

16   Dispensing Optics JANUARY 2018
In less than three minutes, patients can obtain easy to understand
statistics of their unique vision profile. This information can be combined with
the results of their eye examination, allowing dispensing staff to recommend
a customised Zeiss lens solution that meets their personal requirements.

KIDS ROCKABILLIES CAMPAIGN SPOTLIGHTS CAMDEN
Zoobug London has unveiled its spring/summer 2018 collection of sunglasses in
a London campaign featuring famous landmarks and neighbourhoods of the city.
    First in the series of stories is The Camden Rockabillies by Lesley Edith,
a shoot highlighting directional metal frames with small lenses and edgy
mirrors or 60s inspired tones for girls and boys. As lightweight, narrow
metal eyewear styles trend in the adult collections, Zoobug has created a
cool interpretation for kids, designed with the correct proportions for              One of the new Zoobug sunglass styles
comfort and safe protection from UV.
    The new sunglasses collection includes three sizes for children aged
from birth to three, from four to nine, and from five to 12 years. All mirrored
lenses featured are Category 3 polarised for 100 per cent UV protection.
                                                                                   PRODUCTS
COMBINATIONS OF VINTAGE AND MODERN
Inspired by the brand’s sophisticated look, the new Chloé eyewear collection
combines both vintage and modern lines with iconic Chloé detailing to
create a fresh, elegant style.
    Artisanal design techniques are combined with glossy finishes for a
retro spirit and contemporary appeal. Part of the Patty family, model
CE2722 (pictured) in transparent acetate echos vintage styles, emphasising
the oversized design that is synonymous with the Chloé brand. The large,
navigator shape is decorated with a metal leaf engraved into the acetate of
the bridge, while coloured varnish is seen throughout the rims of the lens.
    The transparent sides reveal the metal core personalised with the
Chloé logo, while the tips feature the droplet-shaped cut-out, the new
iconic feature of the Chloé eyewear collection. The collection is available
from Marchon.
                                                                                            Chloé model CE2722 in yellow
STORMING INTO THE NEW SEASON
Storm London has introduced two new styles for the season, typical of the
British brand’s statement-led design ethos that celebrates both style and
individuality.
    With a multitude of designs across both casual and contemporary
styles, Storm continues to push boundaries through its innovative design
approach, a concept that International Eyewear mirrors in its new eyewear
offerings, S582 for men and S583 for women.
    Both models feature a striking, architectural metal lug design with laser
etched logo branding, designed with the fashion-forward frame wearer in
mind. The understated exterior colours offer a subtle on-trend look,
complemented by bolder hues on the interior.                                         Storm London model S583

EXPERT MARRIAGE OF MATERIALS AND MANUFACTURING
The ultra-low weight of the Stepper SI-30092, just 6.1g, is made possible
through material expertise and the manufacturing know-how of Stepper.
Peter Reeve, Stepper MD, explained: “The use of TX5, which is 25 per cent
lighter than acetate plastic, and titanium, which is 50 per cent lighter than
conventional metals, delivers remarkable frames with strength and
durability characteristics that defy the frame’s low weight.”
    Pioneers of quality injection moulding and early adopters of titanium,
Stepper combines both materials in this frame with a TX5 front and flexible
beta titanium sides. In addition, Stepper’s colouring ability allows for an
almost seamless transition between materials.
    “It is so easy to forget all the technical stuff and just think what a great
looking frame the SI-30092 is,” added Peter, “and ultimately, this is why the
wearer will first choose it.”

Next month’s Product Spotlight will feature sports eyewear.                               The ultra-light Stepper SI-30092

                                                                                         Dispensing Optics JANUARY 2018   17
CET
COMPETENCIES COVERED
Dispensing opticians: Standards of Practice
Optometrists: Standards of Practice

Data protection
and the practice                                                                       By Adam Bernstein BSc (Hons)

D
               ata protection law has been                                                                 As noted, the GDPR will come into force
               with us for some time and                                                              on 25 May 2018, 10 months prior to the
               was last updated nearly 20                                                             UK’s planned exit of the EU. The Information
               years ago. However, over the               Not even                                    Commissioner’s Office4 (ICO) has made it
               last few years Europe has                                                              clear that the UK should continue to prepare
become more aware of a need for an                        Brexit will                                 for GDPR and the government has also
update to the legal position and, finally, in                                                         confirmed that GDPR will continue to apply
May 2016, it adopted the General Data
Protection Regulation1 (GDPR).
                                                          save a                                      and the Data Protection Bill is now
                                                                                                      progressing through parliament.
    As a piece of legislation, the GDPR
represents the biggest shake-up in data
                                                          practice                                         Following any departure from the EU,
                                                                                                      some limited changes may be made to the
protection law for years. Interestingly, and                                                          GDPR as it is adopted into UK law, but it is
surprisingly for some considering the vote                from having                                 unlikely that any significant changes will be
in June 2016, this European regulation will                                                           made. Even so, practices should not expect
come into effect on 25 May 2018 and will                  to comply                                   the GDPR requirements to be watered down
be directly effective within the UK. Nothing,                                                         in the UK and nor will the ICO overlook
not even Brexit, will save a practice from                                                            breaches of those obligations. Those wanting
having to comply.                                                                                     to steal a march can see the government’s
    Data protection is naturally a serious        and upgrades its requirements; it imposes           line of thinking in the Data Protection Bill5.
issue for those in the medical professions.       much stricter obligations on businesses and              While more likely to affect optical
In terms of optometry, the General Optical        organisations alike and brings in a whole           manufacturers than practices within the UK,
Council (GOC), in its Standards of Practice       new set of legal requirements relating to           it’s still worth noting that those businesses
for Optometrists and Dispensing Opticians2,       the protection of personal information –            outside the EU may have to comply with the
makes clear reference to the need for             with sky-high fines for non-compliance.             GDPR if they are monitoring the behaviour
maintaining patients’ confidentiality and             In simple terms, the main drivers behind        of individuals in the EU, or targeting sales
respecting their privacy. With vast amounts       the GDPR were: the need to bring data               of goods and services at them.
of personal data, some of it relating to          protection law up to speed with technological            Being outside of Europe introduces
children, practices clearly need to recognise     advances and current usage, which had               more data protection problems for British
that the GDPR is heading their way and            outstripped the limits of the current               businesses and organisations. Brexit means
that they have just months to understand          legislation; to rebalance the relationship          that the UK may no longer automatically
the rules and make the necessary changes.         between individuals and those using their           be recognised as being a ‘safe place for
                                                  details, returning power and control to             personal data’, meaning that additional
BACKGROUND                                        those individuals; and to deliver a more            steps – such as using EU approved model
The GDPR replaces the current Data                harmonised approach to data protection              clause data transfer agreement – may need
Protection Act 19983 (DPA) and it builds on       requirements across the EU member states.           to be taken to ensure flows of personal data

  This article has been approved for 1 CET point by the GOC. It is open to all FBDO members, and associate
  member optometrists. The multiple-choice questions (MCQs) for this month’s CET are available online only,
  to comply with the GOC’s Good Practice Guidance for this type of CET. Insert your answers to the six MCQs
  online at www.abdo.org.uk. After log-in, go to ‘CET Online’. Questions will be presented in random order.
  Please ensure that your email address and GOC number are up-to-date. The pass mark is 60 per cent. The                  C-57301
  answers will appear in the May 2018 issue of Dispensing Optics. The closing date is 10 April 2018.

18   Dispensing Optics JANUARY 2018
Practice contracts with data processors
                                                                                                     must contain a detailed list of provisions to
                                                                                                     comply with the GDPR. These obligations
                                                                                                     are not limited to data security but also
                                                                                                     include co-operation to facilitate
                                                                                                     individuals (staff or patients) exercising
                                                                                                     their GDPR rights and also undergoing
                                                                                                     audits. The mandatory contract terms also
                                                                                                     need to be passed down in their entirety to
                                                                                                     sub-contractors. It will be challenging for
                                                                                                     practices to comply, for example, with the
                                                                                                     GDPR when dealing with cloud providers
                                                                                                     who hold practice data offsite.
                                                                                                         Current contracts, which continue post
                                                                                                     May 2018, must be reviewed and upgraded
                                                                                                     to ensure compliance with the new
                                                                                                     requirements, and all new contracts should
                                                                                                     take account of the GDPR’s requirements,
                                                                                                     including the mandatory obligation to
                                                                                                     ensure privacy by design and default.
from the European Economic Area (EAA) to         KEY CHANGES
the UK are lawful and can continue to be         The new fines regime is understandably              Mandatory security breach notification
made. This may be an issue where, for            designed to enforce the importance of new           The GDPR creates a new legal requirement
example, products are made to order for UK       obligations on those holding and processing         for the mandatory reporting of any
customers by European manufacturers with         data. They will need to be aware that the           personal data security breaches if there is
personal data attached to the order.             GDPR concerns itself with the provision of          any risk to the rights and freedoms of
                                                 privacy notices to individuals, or clauses to be    individuals whose personal information is
A NEW PENALTIES REGIME                           included in agreements with service providers.      involved in the breach (such as employees
A key change brought in by the GDPR is a              In addition, there are many new                or patients).
much tougher line on enforcement.                obligations which will be unfamiliar in the UK,          A security breach is where there is
Regulators across the EU will have the           including use of mandatory data protection          unauthorised or unlawful access to, or loss
ability to fine businesses in breach of the      officers and legal obligations to report security   of (including deletion), personal
regulation up to the higher of €20m              breaches. There are many material changes           information. This could be down to
(£17.6m at the time of writing), or four per     to data protection law.                             something as simple as accidently typing in
cent annual global turnover, which may be                                                            the wrong email address and so sending out
calculated on group-level turnover. This is a    Data controllers and data processors                patient reminders to the wrong addressee,
radical step up from the maximum £500,000        Presently under the DPA, obligations fall on        losing a laptop containing personal data, or
that the ICO can levy at present.                a data controller – here, the business or           criminal theft of data following a hacking.
    Considering the new in-bound penalty         organisation deciding what personal data to              Indeed, criminal access of data will not
regime, it is interesting to contemplate how     collect and what to use it for – say a              absolve a practice from the risk of penalty.
past instances of Data Protection Act            practice collecting patient data. It does not       Back in June 2017, the ICO issued a
breaches by the medical profession would         affect service providers (a data processor)         £60,000 fine to Boomerang Video Ltd9 after
have been treated had the GDPR been in           when handling personal data on behalf of            it suffered a cyber-attack. The fine followed
force. Take, for example, the warning given to   their clients, say the business running the         an investigation by the ICO, which found
Optical Express (Westfield) Limited6 by the      payroll on behalf of the practice.                  that the Berkshire-based company had
ICO in January 2015 after 4,600 individuals           GDPR changes this approach entirely            failed to take basic steps to stop its website
registered concerns about the company in         and imposes certain new legal obligations           being attacked.
just seven months. They reported unsolicited     directly on data processors. It also exposes             The requirement to notify the ICO (or
messages to the mobile phone networks’           data processors to enforcement action from          relevant supervisory authority dependant
Spam Reporting Service indicating they had       regulators like the ICO, including the              on the details of the breach) must be made
not given permission for the company to use      possibility of fines, and exposes them to the       within 72 hours of knowledge of the
their details for marketing.                     risk of individual compensation claims from         breach. Importantly, if the breach comes to
    In October 2015, Pharmacy2U Ltd7 sold        affected individuals.                               attention on a Friday afternoon, that means
details of more than 20,000 customers to              Data controllers, ie. practices, must vet      working through the weekend to be able to
marketing companies and was subsequently         data processors to ensure they are capable          comply. It is absolutely vital that practices
fined £130,000 by the ICO. Pharmacy 2U had       of meeting the requirements of the GDPR,            have the necessary security measures in
offered the customer names and addresses         particularly in relation to security. It will be    place, procedures to spot a security breach,
for sale through an online marketing list        important for them to know who is being             and the correct staff training.
company. And in February 2017, the ICO fined     contracted with, any proposed sub-                       Currently, based on records on the ICO
a private health company, HCA International      contracting and where providers and sub-            website, security breaches present the
Ltd8, £200,000 for failing to keep fertility     contractors are based and will provide their        biggest risk area for fines and enforcement
patients’ personal information secure.           services from.                                      action. It is important for practices to have

                                                                                                               Dispensing Optics JANUARY 2018   19
Continuing Education and Training

clear policies and procedures in place to         reliance on consent, especially in a patient      ICO10, has said that if consent obtained prior
help quickly assess the situation and report      context – even more so where children are         to GDPR does not meet the requirements of
when necessary.                                   involved – becomes far more challenging.          the GDPR, it cannot be relied upon after 25
                                                       In essence, under the GDPR consent           May 2018. Practices, in other words, need to
Fair notice requirements                          cannot be implied. Consent is now                 revisit their past documentation.
Another key change for data controllers           something that comes with a warning label
relates to fair notice. This is the information   and should be avoided where possible.             CONCLUSION
contained within any privacy policy/notice        Individuals can withdraw their consent at         It has taken 20 years for businesses and
explaining to employees/patients/suppliers        any time (and also have enhanced rights           organisation to get used to the DPA.
how their personal information is used. The       under the GDPR when consent has been              Adjusting to the GDPR will not be an
information that is required to be provided       given and is being relied upon). Any consent      immediate single project but a long-term
before the data controller – the practice –       given must be clear, unambiguous, freely          programme of awareness and change. While
collects and uses any personal information        given and informed. Consent also cannot be        there may be some who consider the GDPR
has increased significantly. The emphasis         bundled with other matters (ie. within an         relatively unimportant compared to running
here is on transparency.                          employment contract or a monthly contact          their practice, as they will find, should there
     Individuals will be accustomed to being      lens contract) and records of consent must        be a breach or complaint, the authorities
told that their details are being used and        be kept. It is therefore key to look to other     will have some particularly potent penalties
which details are being kept and why; but         lawful grounds for processing personal data       with which to punish non-compliance.
they are unlikely to have been provided           such as, for example, where the processing
much more detail. Under the GDPR,                 is necessary to look after a patient.             REFERENCES
prescriptive details are mandatory. Not only           An area of concern for all is that draft     1. Regulation (EU) 2016/679 of the
must practices explain why they use the           guidance from at least one of the supervisory        European Parliament and of the Council
personal details but the legal basis for such     authorities regulating this area, including the      available from http://eur-lex.europa.eu/
use – say to keep a medical history up-to-
date, or to comply with legal obligations to
report on staff payments to HMRC.
     It’s important to know and explain
whether the personal details will be
transferred outside the EEA and on what
                                                          Legal comment
legal basis (if, for example, payroll
                                                          Liz Fitzsimons, a partner in the privacy, cyber and information team at
processing is carried out overseas or if a
                                                          Eversheds Sutherland (International) LLP, says that: “The GDPR will have
US-based cloud provider is being used to
                                                          a significant impact within the UK, so practices should make sure the key
hold patient records). The recipients, or
                                                          individuals and stakeholders within their business are aware of the GDPR
categories of recipients, with whom those
                                                          and its implications”.
firms may share the personal data must be
                                                               Liz considers that the start of the GDPR journey for each practice
noted. The retention period during which
                                                          should involve the taking stock of their data position. “Practices should
details will be kept, or the criteria for
                                                          seriously look at what personal information is held, why it is held and
determining that period, must also be
                                                          whether or not there are still lawful reasons to retain and use it. Many
explained to individuals too.
                                                          businesses are currently completing audits to help them assess what they
     In addition, practices need to spell out
                                                          have, what they really need and what they should no longer hold.”
the various individual rights which apply
                                                               From this position, explains Liz, the process can be assessed to allow
under the GDPR and explain how those
                                                          decisions to be made on what basis relevant details “can be lawfully used
rights can be exercised – as well as
                                                          and how long the details can be retained for.” The point she makes here is
providing information about the right to
                                                          that decisions on those issues will help with any review and amendment of
lodge a complaint with the supervisory
                                                          privacy notices and policies that are issued to individuals. “In parallel,
authority (here, the ICO). This means that
                                                          privacy information should be separated from contract terms wherever
practices need to be clear on what they
                                                          possible and if consent is still to be requested, a suitable GDPR form of
collect, why it is collected, what is done
                                                          consent must be prepared and obtained.”
with that information, including who it is
                                                               Her advice also extends to examining contracts with third party
shared with, where it is sent and how long
                                                          suppliers and service providers. “These should be reviewed to see if they
it is kept for.
                                                          extend beyond May 2018. It is unlikely that these contracts are GDPR
                                                          compliant, so their terms need to be adjusted and a new contract template
CONSENT
                                                          prepared for new terms being negotiated.”
Under the DPA, use of personal data
                                                               Lastly, Liz advises practices to check the procedures that are in place for
requires businesses to meet at least one
                                                          any security breach handling and reporting. “It may be that there are none
lawful ground to do so. In the past, they
                                                          or that the process needs revising. Even so, it is vital that the correct
have often relied upon consent. The GDPR
                                                          measures are in place and staff are aware of how to recognise a security
continues that requirement for a lawful
                                                          breach and who to inform.”
basis of use but makes it more important,
as the legal basis selected must be
explained to individuals. In addition,

20   Dispensing Optics JANUARY 2018
IVF patients’ confidential conversations
                                                                                                     revealed online. Available from https://ico.
                                                                                                     org.uk/about-the-ico/news-and-events/
         ICO advice                                                                                  news-and-blogs/2017/02/private-health-
                                                                                                     firm-fined-200-000-after-ivf-patients-
         The ICO has published a nine-page document, Preparing for the General                       confidential-conversations-revealed-
         Data Protection Regulation: 12 steps to take now11, which offers guidance                   online/. Accessed 23 August 2017.
         to those needing to comply with the GDPR. While it takes a broad-brush                  9. Information Commissioner’s Office.
         approach to the subject, it is a useful in that it provides a structure for                 Enforcement action against Boomerang
         considering the position of data protection within a practice. It covers                    Video Ltd. Available from https://ico.org.
         matters such as information held, communicating privacy information,                        uk/action-weve-taken/enforcement/
         individual’s rights, subject access rights, processing data, consent,                       boomerang-video-ltd/. Accessed 23
         children, handling data breaches, and the need to appoint data                              August 2017.
         protection officers.                                                                    10. Information Commissioner’s Office.
             A data protection self-assessment toolkit12 is also available from the                  Consultation: GDPR consent guidance.
         ICO. Even with the guidance from the ICO, practices should still consider                   Available from https://ico.org.uk/media/
         what help and outside advice they need and seek it accordingly.                             about-the-ico/consultations/2013551/
                                                                                                     draft-gdpr-consent-guidance-for-
                                                                                                     consultation-201703.pdf. Accessed 23
                                                                                                     August 2017.
                                                                                                 11. Information Commissioner’s Office.
     legal-content/en/TXT/?uri=CELEX%3A3            protection law: Available from                   Preparing for the General Data Protection
     2016R0679. Accessed 23 August 2017             https://www.gov.uk/government/news/              Regulation (GDPR): 12 steps to take now.
2.   General Optical Council. Standards for         government-to-strengthen-uk-data-                Available from https://ico.org.uk/media/
     optometrists and dispensing opticians.         protection-law. Accessed 23 August 2017.         1624219/preparing-for-the-gdpr-12-
     Available from https://www.optical.org/     6. Information Commissioner’s Office. Eye           steps.pdf. Accessed 23 August 2017.
     en/Standards/Standards_for_optometrists_       care firm warned ‘Stop nuisance text         12. Information Commissioner’s Office.
     dispensing_opticians.cfm. Accessed             messages’. Available from https://ico.org.       Data protection self assessment toolkit.
     23 August 2017.                                uk/about-the-ico/news-and-events/news-           Available from https://ico.org.uk/for-
3.   The Data Protection Act. Available from        and-blogs/2015/01/eye-care-firm-warned-          organisations/resources-and-support/
     https://www.gov.uk/data-protection/the-        stop-nuisance-text-messages/. Accessed           data-protection-self-assessment-toolkit/.
     data-protection-act.                           23 August 2017.                                  Accessed 23 August 2017.
     Accessed 23 August 2017.                    7. Information Commissioner’s Office.
4.   Information Commissioner’s Office.             Enforcement action against                   ADAM BERNSTEIN is a freelance business
     [GDPR] Guidance: what to expect and            Pharmacy2U Ltd. Available from               writer and writer’s agent based in
     when. Available from https://ico.org.uk/       https://ico.org.uk/action-weve-taken/        Oxfordshire. He holds a degree in
     for-organisations/data-protection-reform/      enforcement/pharmacy2u-ltd. Accessed         government, politics and modern history
     guidance-what-to-expect-and-when/.             23 August 2017.                              and has 30 years’ experience in running a
     Accessed 23 August 2017.                    8. Information Commissioner’s Office.           small business that serves the business-
5.   Government to strengthen UK data               Private health firm fined £200,000 after     to-business magazine sector.

                                                 instilling a more multi-disciplinary ethos
GOC SEEKS VIEWS                                  into education programmes.
ON EDUCATION                                          GOC chief executive and registrar,
The General Optical Council (GOC) has            Vicky McDermott, said: “The concepts we
agreed to proceed with a consultation            are exploring in this consultation build
on the concepts and principles that              strongly on our Call for Evidence and the
should underpin a system of optical              extensive stakeholder engagement we have
education and training “fit for the future”      carried out. We want to hear the views of
in the next phase of its Education               all our stakeholders so that we can then
Strategic Review.                                develop detailed proposals for a new
     The consultation follows the GOC’s          system of education and training that                             Consultation on education
Call for Evidence and engagement with            equips students for future roles.”              intends that the CET project plan, which is
stakeholders. Some of the concepts and                The consultation document can be           closely aligned to the Education Strategic
principles that will be explored through the     found at www.optical.org, along with a          Review, will implement both short and
consultation include embedding professional      summary of the GOC’s CET project plan           long-term changes to ensure that
standards in students’ education and training,   evaluating the success of its CET scheme        registrants remain safe to practise and to
enhancing students’ clinical experience and      against its original objectives. The GOC        encourage CPD.

                                                                                                           Dispensing Optics JANUARY 2018    21
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