Deploying Net1's 4G LTE 450 Network to Effectively Combat Indonesia's COVID-19 Challenges
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Deploying Net1’s 4G LTE 450 Network
to Effectively Combat
Indonesia’s COVID-19 Challenges
COVID-19 Indonesia Time Lapse
It’s Just Started, It’s Everywhere, It’s Going To Be Long
31 Dec 2019, Virus identified 29 Jan 2020, Corona Virus 2 March 2020, Indonesia 14 March 2020, Budi Karya 18 March 2020, 19 Deaths from 22 March 2020, President 5 April 2020, Governor of 13 April 2020, President
as coronavirus 2019n-CoV. started spreading to other Reports First Cases. Sumadi Positive Covid-19. Corona, 227 test Positive Jokowi release that a law Jakarta announce Jakarta Jokowi sign a presidential
Chinese authorities identified countries. Two Indonesian nationals Indonesia Minister of • BNPB set the Emergency status that local Govt. may apply lock down for 14 Days. decree, sets COVID-19
the virus, called Coronavirus, Thailand, Japan, South tested positive for Covid-19, Transportation tests for and extend it until 29 May 2020 ”local area lockdown” to This is the first area pandemic to be a National
which is a family of viruses Korea, US, Singapore, supposedly contacted with corona, making 96 Positive • 2 Provinces are Red Alert (DKI Central Govt. of health. With lockdown in Indonesia. Disaster
including the common cold Hong Kong, Nepal, Canada, Japanese and 5 fatalities. WHO asks and West Java) the approval lockdown can This will be followed by many
Taiwan, Germany, Sri the Govt. to set the National • Jakarta Stock Exchange dropped be effective other cities in Indonesia
Lanka, UAE Emergency Disaster status • Rupiah plummets vs USD There are 500 Regency
for Covid-19 • Government Employee and
Public sector started Working
from Home policy
Real Number are suspected to be
much higher. Strait times predict:
“This “high risk” group of between
600,000 and 700,000 people are
scattered across the country, with
South Jakarta being the worst
hit, the authorities said.”
Source Live updates https://www.covid19.go.id
Drastic Response to COVID-19 Pandemic
Isolation School from Home Work from Home Health from Home
E-Commerce Shop E-Government Customer Service Change of
Expand to Food & Grocery From Home IT Infrastructure
Disruption In People Behavior
Increase In Data Usage Shifting In Usage
Happens everywhere but in particular,
42% 47% 52% it’s faster in Suburban to Rural area’s:
1. Mobile to Fixed
Increase in MoM growth for MoM growth for 2. Urban to Suburban/Rural
home streaming Music Channels Entertainment channels a. De-Urbanization
b. Homes of urban workers mostly
in Suburban
20% 14% 32%
New Behavior Spent more on online Ordered food delivery Increase in online
Purchases in the last More often in the last shopping activities
2 weeks 2 weeks across all markets
Becoming the new norm, expected to
continue even after COVID-19
Source: Google Internal Data 2020, Kantar Survey SEA & Indonesia
Net1 Indonesia - View On Competitors
Pressure
Urban
Revenue For In Price Mobile
Centric
Other Telco & vs
Consumer &
• Business To Business
De-Urbanization Fixed
• Roaming Price Quality
Power Premium
Buy More Pay More
Meaning Different
ful
Salience Salience
The Picture of Net1 Indonesia
Net1 Indonesia has been focusing on “coverage” as a strength
(LTE 450) to deliver connectivity in the Rural area’s. COVID-19
strengthen that positioning even more.
1. User is more (organic + de urbanization)
2. Usage is more
3. In rural Competition is weaken (capacity underpressure)
4. Usage demand is changing:
a. Sacrificing quality & speed over price
b. Small denomination package (sachet economic) will be
served by Net1 Kiosk
c. The Government (including the local gov) realize the
importance and the urgency for having Internet connectivity.
Accelerate digital transformation and bringing digital
initiatives into government operation.
E-Government School Banking
Health
/Finance
Net1 Indonesia - Initiatives In Action
Be Be Be
Agile Present Innovative
1. COVID-19 Telesales 1. Free Access of 1. MyNet1 Apps
COVID-19 Official Website
2. MitraNet1 & KiosWifi 2. Member Get Member
Empowerment 2. Program Desa BerInternet
Village Digital Transformation 3. Community Selling
3. Diversified & Cross
4. Online Guidance
Platform Online 3. Re-activation Program
Customer Service for non active RGS
4. Targeted Social Media 4. Launch new package that
induce usage in low
Marketing Program payload day part
(6am-2pm for student to study)
Be
Agile Established dedicated centralize Telesales
1. Give general information and health tips on COVID-19
2. Remind them to Top Up in anticipation of lockdown scenario
COVID-19 Telesales
3. Offer Member Get Member program as way for them to help their neighbour
MitraNet1 & KiosWifi In the village that is doing strict area lockdown, we incentivizes MitraNet1/
Empowerment KiosWifi in that village to act as our NAR and installer
Diversified &
Cross Platform Online Channel: Website, Whatsapp, Call Center, MyNet1 Apps, MitraNet1, KiosWifi
Customer Service
Targeted Social Media With the increase of social media consumptions, we will launch a targeted
Marketing Program marketing campaign to obtain new subscribers
Be Giving Free Access of Covid-19 Official Website:
Present We have communicated this Free of Charge Website to our consumer via email blast
Effective March 16th, 2020. Our active consumer can access these websites listed for free:
Free Access of https://covid19.go.id https://covid19.kemkes.go.id/
https://www.who.int/indonesia https://pikobar.jabarprov.go.id/
Covid-19 Official Website
https://corona.jakarta.go.id/ https://worldometers.info/coronavirus
https://infeksiemerging.kemkes.go.id/
Program Desa BerInternet Supporting the government to accelerate the E-Government initiatives,
we are LENDING the device FOC to Village Head Office, Medical Centre, and Schools
Village Digital Transformation
• Medical Centre and Schools will be able to use the device for free if they buy 3 months
data package
• We will appoint them as our Mitra, to distribute E-load and Device in that Village.
• We have start this program in the speed up site with 250 Medical Centre and 250
Schools in Gold and Silver Villages
Re-activation Program Due to lock down, many people in the village can not travel for signal searching, Therefore,
for non active RGS many of our customer become not active. We give special offer to accelerate re-activation
of non active customers. The program will be done by our Telesales and our MitraNet1
at the villages.
New product
To Support “School from
Launch new product that induce usage in the morning day part
Home” (6am - 2pm for student to study)
Be
Innovative
Expand Usage of MyNet1 • May 2020: Push notifications to stimulate data bundle/package purchases from
Apps Data Wallet within the MyNet1 wallet. Special packages available on download
• Mid June 2020 : e-Wallet top up with BRI, BCA, Mandiri Bank, & BNI
• These will enable pure online top up
“Member Get Member” Telesales will call our current customer, offer free GB if they can give a
Scheme reference within their vicinity to become Net1 new consumer
Community Selling MLM concept launch at village community, at the villages that applying total
lock down from outsiders to come to the villages.
Online Guidance Online Guidance at MyNet1 Apps & Www.net1.co.idThank You
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