DATA AND FACTS IN FOCUS 2023
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Mobility
2023
DATA AND FACTS
IN FOCUS
Mobility
Our target group
Frequent drivers with power: They have money, they enjoy driving, they have their finger on the
pulse, they are environmentally conscious, have an affinity for technology and are always ready to try
something new.
81.3 % of c‘t readers drive a car, 47.5 % say that they have great fun driving a car!
High readiness to spend: 287,000 readers show a high readiness to spend on cars. The average HH
net is 4,067 euros and they are on average 44 years old.
Readers with potential: 54.3% have a household net income of 3,500 euros and more.
Experts: 188,000 readers describe themselves as car experts.
Decision making: 696,000 readers decide on the purchase of a passenger car.
?
Leasing / new cars - increasingly attractive: 356,000 readers are interested in
new/leasing cars – more than in previous years.
Expectations: 325,000 expect above-average equipment qua in their passenger cars
Hybrid / pure electric drive: 355,000 readers want this type of drive. They are pioneers and have
financial leeway - their net budget is 4,580 euros.
With 563,000 readers, buying a car has been a long time ago – the proportion of 1-2 year old cars
is rising – c’t readers are buying now!
Source: AWA 2022
Mobility
Our target group
Frequent drivers with power: They have money, they enjoy driving, they have their finger on the
pulse, they are environmentally conscious, tech-savvy and always ready to try something new.
Car sharing potential: 159,000 readers are interested in car sharing – on average they are 37 years
old and live here:
367,000 of c’t readers live in large cities, 179,000 in cities with over a million inhabitants (according
to BIK class) such as Berlin, Hamburg, Munich and Cologne.
Navigation and infotainment: 52% want the navigation device to be permanently installed in their
new cars. 46.8% also want a Bluetooth interface. That has potential.
Car rental: 185,000 readers are customers of a car rental company.
Flexible and curious when it comes, to brands and consumer styles: 598,000 of c’t readers
like to try new things over and again.
E-bikes – trendy and fast on the move: 188,000 readers already ride e-bikes and pedelecs – even with
car registration. 119,000 plan to buy an electric bicycle in the next 1-2 years.
Well armed and secured: 404,000 readers have a fully comprehensive insurance, 369,000 also have a
traffic legal expenses insurance.
Networking: every third reader finds it important to be networked via their car –
via smartphone and the internet
Source: AWA 2022
Mobility
Topics in focus
MOBILITY
heise online (Jan 22, 2022) heise online (June 21, 2022) c´t 10/2022, p.32
c´t 10/2022, p.16 heise online (June 27, 2022)
NAVI / INFOTAINMENT
heise online (July 29, 2022) c’t 6/22, p. 124
Mobility
Topics in focus
E-CARS
heise online (July 15, 2022) heise online (April 16, 2022) c‘t 10/22, p. 28
c’t 3/22, p. 49 c’t 10/22, p. 20 heise online (July 08, 2022)
E-ROLLER | E-BIKES
heise online (Feb 18, 2022) heise online (July 12, 2022) heise online (Aug 02, 2022)
E-ROLLER | E-BIKES
Mobility
heise online (July 24, 2022) c´t 15/2022, p.88 heise online (June 30, 2022)
Current motives
ERFOLGREICH HANDELN
Der Mazda CX-5 steuert Sie sicher ans Ziel – zum Kundentermin
wie zum Vertragsabschluss. Dank Skyactiv Motorentechnologie und
elegantem Kodo Design stehen Sie überall hoch im Kurs.
MAZDA CX-5
Mazda Business Leasing ab 189 €* mtl.
– optional mit Wartungs- und Verschleißpaket Mazda Care Plus
Das Highlight Ihrer Reise.
Kraftstoffverbrauch im Testzyklus: innerorts 7,7 l/100 km, außerorts 5,6 l/100 km, kombiniert 6,4 l/100 km.
CO2-Emission: 146 g/km. CO2-Effizienzklasse: C.
Der Marco Polo mit MBAC.
Dank Mercedes-Benz Advanced Control MBAC können Sie ab sofort die
*Monatliche Rate – ein Leasingangebot für gewerbliche Kunden der Mazda Finance – einem Service-Center der Santander Consumer Leasing GmbH (Leasinggeber), Santander-
Beleuchtung komfortabel mit Ihrem Smartphone steuern. Mehr Informationen
Platz 1, 41061 Mönchengladbach – bei 0,00 € Sonderzahlung, mit 36 Monaten Laufzeit und 60.000 km Gesamtfahrleistung für einen Mazda CX-5 Prime-Line Skyactiv-G 165 FWD
(2,0-l-Benziner) und Abschluss einer GAP-Vereinbarung gemäß den Allgemeinen Geschäftsbedingungen und Regelungen für Kilometerleasingverträge zum Preis von 5,00 €.
erhalten Sie bei Ihrem Mercedes-Benz Händler oder auf mercedes-benz.de
Gültig für Neuwagenbestellungen von Gewerbekunden, Freiberuflern oder Selbstständigen ohne Mazda Rahmenabkommen bis zum 31.03.2020. Beinhaltet Kundenrabatt #MakeYourMove
teilnehmender Mazda Vertragshändler. Beinhaltet nicht das Mazda Care Wartungspaket. Alle Preise zzgl. Überführungs- und Zulassungskosten. Beispielfoto eines Mazda CX-5.
Die Ausstattungsmerkmale des abgebildeten Fahrzeuges sind nicht Bestandteil des Angebotes.
Jetzt Probe fahren.
DRIVE TOGETHER
c't_magazin_210x297_Marco_Polo_MBAC_Nick-Das_Highlight.indd 1 16.06.20 11:47
MAZ297162_CX_5_Fleet_Flight_9_Q4_IT_Verbraucher_ct_Magazin_210x297_PSO_LWC_Std.indd 1 20.02.20 17:03
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