Customer Engagement & Accelerated underwriting - Lukas Ammann - Vice President EMEA
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Customer Engagement & Accelerated underwriting
Lukas Ammann – Vice President EMEA
Health Scoring and Lifestyle Navigation June 2021
CONNECT · SCORE · ENGAGE
Who we are
dacadoo is a Swiss HealthTech & InsurTech company founded in 2010 with +120 employees across
7 locations and customers all over the world.
Digital Health Health Risk
Engagement Platform Quantification
Life & Health Insurers Corporate Wellness (indirect & direct) Strategic Partnerships Awards
2
dacadoo | Strictly Confidential | 2021
Where we are
Life & Health Insurers Awards
dacadoo | Confidential | 2021
What we do
dacadoo is a Swiss HealthTech & InsurTech company founded in 2010 with +110 employees across 7
locations and customers all over the world.
Connect Score Engage
dacadoo | Confidential | 2021
One backend for multiple solutions
Engagement Value Proposition Risk Value Proposition
dacadoo Health Technology Access dacadoo Risk Engine dacadoo
Score Engagement for 3rd Party dacadoo instant Health Score Risk Engine
Platform Development
dacadoo platform Backend – RESTful API Risk Models API
Health Score, Coaching, Wearable Hub, Gamification & Rewards
dacadoo | Confidential | 2021 5
White Label Customer roll-outs globally
6
dacadoo | Strictly Confidential | 2021
API integration projects globally
Manulife APAC
• Canadian financial services
group with 30 million clients
globally
• Manulife has chosen
dacadoo to strengthen their
existing App Manulife
MOVE in Asia
Seguros Unimed
• Seguros Unimed is the
insurance arm of Brazil’s
largest medical work
cooperative and health
insurance provider with:
• 150,000 affiliated physicians,
• 386 Unimed branches
Watch • 18 million beneficiaries
video
dacadoo | Confidential | 2021
HSBC partnership announced
Global Partnership Digital transformation An integrated lifestyle and banking application
targeted towards customer acquisition in the
opportunity: mobile economy.
About the client
• HSBC is one of the world’s largest banking and
financial services organizations globally.
• HSBC serves more than 40 million customers
worldwide through a network that covers 64
countries and territories.
How do they deploy dacadoo ?
• Own banking and lifestyle app based on dacadoo
backend Digital Health Engagement Platform.
• Global solution; initial markets are 1. HK, China &
Singapore. Mock-ups. Cannot be published
• Focus on mobile customer acquisition.
dacadoo | Strictly Confidential | 2021
Opportunity or Problem ? 2.3 billion Terabyte of health data was produced last year dacadoo | Confidential | 2021
Insurance clients are lost in this huge data jungle
dacadoo | Confidential | 2021Analyze Health with the Health Score dacadoo | Confidential | 2021
Why is the Health Score important for Insurers ?
Trends and benchmarks Macro and demographic analysis
Person Company Regions / Countries
dacadoo | Strictly Confidential | 2021Hardware and device independency
Platform
Social Coaching Tracking Challenges Points &
Groups & Goals Rewards
Supported devices
18 languages available today
Languages coming soon: Portugal Portuguese, Danish
* = Chinese simplified + Chinese traditional 13
dacadoo | Strictly Confidential | 2021A new generation of digital health engagement
The Wheel of Life is our enhanced
lifestyle navigator.
It focuses on seven different areas
to track users’ holistic health.
dacadoo | Confidential | 2021 14«Wheel of Life – Live Demo» dacadoo | Confidential | 2021
Analytics
Activity Report Challenge Report Connectors Report
dacadoo | Confidential | 2021Improved health outcome
64%
of active users out of a population of
62’710 improved their Health Score
after 12 months
dacadoo | Confidential | 2020Out of the 64%, the main improvement within the Health
Score areas were found in:
Lifestyle 90% Mind 72% Body 41%
Areas within Health Score that were improved
dacadoo | Confidential | 2020Out of the 90% who increased their Lifestyle Score, the
improvements were attributed mostly to:
Nutrition Movement Stress Sleep Smoking
86% 46% 38% 23% 19%
Areas within Lifestyle Score that were improved
dacadoo | Confidential | 2020solving various pain points of insurers
More customer More sales More loyalty Brand image
engagement improvement
~150% growth in The DHEP platform is a DHEP users have >2% Maintained leadership
customers with daily significant motivator for (absolute) higher loyalty position as the insurer
interaction with the new customers when compared to insured with focus on health
DHEP selecting a new health clients who are not
insurance DHEP-users. The effect
increases with higher
engagement
Source: external customer Source: external customer
research by the insurer research by the insurer
dacadoo | Strictly Confidential | 2021 Source: A European Healthcare Insurer, 2021. / Note: The roll-out is the standard dacadoo
white label version, complemented with customized elements of the insurer.Risk Engine
Inputs Outputs Application
Biometrics Mortalities
20 inputs 3 Mortalities
Dynamic
Diagnosed disease Underwriting
and Treatments • Risk Index
Morbidities • Risk Ratio
6 inputs
3 Morbidities • Risk Percentile
Family History
3 Questions
Imputed Values
dacadoo 60+
Modifiable Lifestyle Risk Engine Accelerated
Behaviors (*) Underwriting (*)
Nutrition, Steps, • Imputed Values
Smoking, Physical Interview Guidance • Confidence
Activity, Sleep, Online, Offline Intervals
Psychometry«Risk Engine – Live Demo» dacadoo | Confidential | 2021
Risk Engine Use Cases
Risk engine calculates provides full data sets of real and imputed values, predicts various
disease risks and all-cause mortality.
Accelerated Underwriting Dynamic Pricing
• Triage for Straight-Through
Processing (STP) / Fast Track process • Disease specific products
• Plausibility testing on self-reported data • Lifestyle specific products
• Pay As You Live (PAYL)
Increasing Operational Efficiency Enriching Underwriting Models
dacadoo | Confidential | 2021High-Dimensionality of Risk
Traditional Risk Table dacadoo Risk Engine
Male Smokers 100 5% and 95% percentiles
Female Smokers Male Smokers
0.8 Male non-smokers Female Smokers
80
Female non-smokers Male non-smokers
Risk Index
Female non-smokers
0.6 60
15qx
0.4 40
0.2 20
0.0 0.0
20 30 40 50 60 70 80 20 30 40 50 60 70 80 90
Age Age
Low-Dimensional High-Dimensional
Age, Sex, Smoking 30+ Inputs
Absolute Relative
“Actuarial” View “Underwriting” View
The dacadoo Risk Engine creates additional, fine-granular dispersion that supports risk assessment.
It complements traditional risk tables due to it high-dimensional, relative nature.
dacadoo | Confidential | 2021Risk Ratios
dacadoo Risk Engine
5% and 95% percentiles
Male Smokers
Risk Index individual
Risk Ratio
Risk Ratio =
Risk Index population
20 30 40 50 60 70 80 90
Age
The Risk Engine’s Risk Ratio complements the traditional risk table by comparing the risk between and individual and a population. The
population is defined in a way that it reflects the relevant dimensions of a baseline model. The baseline model can be defined by the insurer,
for example by using age, gender and smoking status for example. The Risk Ratio then expresses additional dispersion to the baseline
model.
dacadoo | Confidential | 2021What is the result?
Combined Model
The Risk Engine provides the best of both worlds and that is a model that is both high-dimensional and
absolute. If you add in the speed (secs) and you see how the Risk Engine solve the cycle time to issue.
dacadoo | Confidential | 2021Risk Engine empowers digital disruption dacadoo | Confidential | 2020
Combining Health Engagement Platform + Risk Engine
dacadoo Digital Health
Engagement Platform dacadoo Risk Engine (RE)
(DHEP)
Health Score Virtuous cycle of Risk Models
consumer data: mind,
body and lifestyle.
587
• Coaching Biometrics, diagnosed • Mortality
• Wearable hub diseases & treatments, • Morbidity
• Gamification & rewards family history, modifiable • Imputed data
lifestyle behavior, imputed • Interview guidance
data
ENGAGEMENT UNDERWRITING
dacadoo | Strictly Confidential | 2021«I am happy to answer your questions» dacadoo | Confidential | 2021
Legal notice and contact
Contact
Lukas Ammann
Vice President Sales - EMEA Lifestyle Navigation and
lukas.ammann@dacadoo.com Health Scoring
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