CREATIVE Smart & B2B Tech Marketing for Growth - Ditto.tv
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Smart & CREATIVE B2B Tech Marketing for Growth 2021
We’re creators, makers and
doers, producing content *A still from our Guinness World RecordTM with Lyreco
that demands attention. for online positivity - ‘Thumbs Up Together!’
The world has changed. Now, more Specialising in emerging technologies,
than ever, your message needs to we work with start-ups and major brands
to deliver everything from one-off projects
be clear and engaging. At ditto, we
to ongoing drum beats. As a digital
keep you selling, with the creative native agency, we know exactly how to
tools to build your pipeline and activate global campaigns and reach
develop your business. your customers all over the world.
We deliver strategic end-to-end We are your complete remote marketing
campaigns that help Heads of Sales and department with the smart creative,
Heads of Marketing meet their revenue insights and techniques to deliver results.
targets and scale their firms. We help your business grow.
ditto - Smart Campaigns. Delivered.
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Our Work Helps You Think Bigger
We help firms sell, even when they can’t be in the room. Our remote marketing
solutions build brand awareness, generate leads, deliver sales support, and win
new business for our clients.
From virtual events streamed via Zoom and LinkedIn Live, and shared across
social media, to white papers that demonstrate your thought leadership, we
produce content that makes you the go-to choice in your market.
White Papers Video Network
& Editorial & Animation & Virtual Events
Websites Social Campaigns
& Digital & Media & Strategy
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Just a few of the fantastic clients
we’re proud to work with…
We’ve been delivering campaigns that connect for 11 years, and counting…
We work with firms from across the world of finance, from the biggest names
to the disruptors of tomorrow.
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Case Study:
B2B Marketing events to Scale Globally
The Approach:
The Client:
ditto created a multi-media campaign to give genesis a new way to engage
Genesis are a global software company
who have developed the only Low-Code with global customers and existing partners - the ‘Low-Code EXPO’ series.
Application Platform built specifically for With alternating Business and Technology focused shows streaming across
the needs of financial markets. YouTube and LinkedIn each month, culminating in a 2-day festival of Low-
Code, the campaign goes far beyond traditional webinars to deliver an
The Challenge: immersive virtual experience.
The hot topic of the moment, Low-Code,
is the technology transforming financial • With specially created segments: ‘The Download’ with business use
markets. With so much opportunity cases, ‘The Upload’ demoing existing products and tools, an industry
on offer, the question was: how could roundtable with technology leaders from across the market and the
Genesis operate its sales and marketing ‘Now You Can’ festival - all working to provide genesis a platform
at scale and with global reach- access
markets in the US, South America, Europe for new lead target acquisition, and as a method of engaging with
and Asia? prospects, moving them through the sales funnel.
• Combining live studio-quality demonstrations, client interviews, and
animations, the segments showcase how the genesis platform is
To find out more: VIEW PROJECT
“
transforming IT delivery.
• Activated across live streaming and on-demand viewing, the ‘Low-Code
EXPO’ series is designed to leverage audience interaction. Expanding
their sales funnel, educating a global audience, the series provides a
Projects are always approached consistent drumbeat of content and engagement.
with great enthusiasm, care and
a focus to deliver on-time and The Result:
within the agreed budget. The In a world of webinar fatigue, the ‘Low-Code Expo’ has given genesis a way
ditto team are always responsive, to cut through the noise with its own TV show - creating an appointment to
adaptable, agile and reliable – view as well as longtail content.
a real pleasure to work with.
As well as generating new leads, the ‘Low-Code EXPO’ has helped genesis
start customer conversations, engage with key partners, and elevate their
- Felipe Oliveira, COO, Genesis Global
brand presence within the financial markets industry.
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Case Study:
Generating £1m in Sales from Content Marketing
The Client: The Approach:
Legerity is an award winning global ditto developed a marketing strategy creating two product categories
software company, their ‘FastPost’ - ‘FastPost for Insurance’ targeting major global insurers, and ‘FastPost
platform specializes in finance Express’ - a preconfigured ‘shrink’ wrapped version of the solution for
transformation for banking, insurance smaller firms. Devising a series of content marketing campaigns centred
and telcos. Legerity created a FastPost
solution specifically for IFRS17 Insurance on webinars.
Accounting regulation.
• Over the course of 16 months, we organised, produced and delivered
The Challenge:
a series of 12 webinars to drive engagement.
Legerity needed to build brand awareness
and a qualified sales pipeline for the
• We developed the messaging to articulate Legerity’s core benefits
IFRS17 offering. The campaign would
enable Legerity to compete with more designing all the branding and marketing materials to support
established names in the market, while the campaigns.
demonstrating its agility as a cloud-native
start-up. • We established Legerity’s thought leadership in the insurance space
with white papers, industry articles and rich media.
“
To find out more: VIEW PROJECT The Result:
As well as capturing 1,400 leads, our digital strategy and execution
generated a series of RFIs and RFPs - leading to more than £1m in sales of
Legerity ‘FastPost for Insurance’, and several sales of ‘FastPost Express’.
ditto helped us find our
distinctive look; delivered
effective marketing across
webinars, white papers and video
marketing; and allowed us to go
into the market and win.
- Jeremy Wood, CEO & Founder, Legerity
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Case Study:
The Art & Science of Getting Noticed
The Client: The Approach:
ditto developed a multi-platform campaign under the banner ‘Refresh &
Lyreco is Europe’s leading distributor
of workplace equipment, products and Revive’. Within this framework, there are three key pillars that enable Lyreco
services for employees in the office, on to connect and converse with the market at scale: Product, Environment
the road or working from home. & Well-Being.
The Challenge: • Alongside the flagship launch of the Lyreco wellness hub with free
resources, expert advice and product information, the campaign kicked
Even before lockdowns began, Lyreco
was looking for a new way of talking with off by publicly setting a Guinness World Record for online - positivity -
its employees, customers and partners. Thumbs up Together!
They wanted to demonstrate their
expertise and increase brand presence
• Activating the campaign across live streaming, on-demand viewing,
in the wellness industry, emphasising the
need for firms to improve their working and leveraging audience interaction on zoom, LinkedIn Live and social
environments through elements such as media, Refresh & Revive provided both B2B & B2C engagement.
workplace assessments and ergonomics.
• Creating fun and entertaining content, appearing alongside brands like
Nespresso & entertainers like DJ Norman Jay, the consistent monthly
content creates a drumbeat to establish their place in the industry.
To find out more: VIEW PROJECT
The Result:
The Refresh & Revive campaign served to increase brand awareness ina
new vertical - wellness - attracting more than 2,000 RSVPs leading to 836
registrations and 667 attendees at the launch event (79% attendance rate).
All excluding additional viewership from social channels and post event
viewership in the hub.
R&R has become the largest (and most successful) social media campaign
that Lyreco has ever run, reaching more than 480,000 people on Facebook.
The multi-channel campaign resulted in more than 6,500 people visiting the
Refresh & Revive online wellness hub, establishing Lyreco as a leader in a
new vertical.
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Case Study:
PAY21 - How to generate awareness, leads & sales
The Client: The Approach:
Baton Systems are a global software
ditto developed and delivered a smart content rich marketing campaign
company. Their solutions are reforming ‘PAY21 - Transforming FX Settlement & Cash Management’. The campaign
how payments are made in the world’s is a marketing ‘platform’:
largest financial markets by delivering
on-demand synchronization and
orchestration of asset movements • With a quarterly rich media broadcast of interviews, demos and
through its distributed ledger- keynotes with the Baton team from around the world streaming live
based platform.
on LinkedIn.
The Challenge:
Baton needed a marketing and • Available ‘on-demand’ in a Netflix style player, housed in a ditto created
messaging partner to raise their brand dedicated microsite.
awareness, generate sales leads, and
devise a strategy to move prospects
through the sales funnel. • Supported with longform editorial support, industry article and white
papers - developed with eye catching creative social media visuals.
“
To find out more: VIEW PROJECT The Result:
Achieved over 300 registrants from Baton’s target pool for the launch
event, with two major banks showing interest in starting POCs. A daily /
weekly / monthly marketing drumbeat with editorial content and micro-
campaigns are now in place, with high levels of customer engagement
Ditto helped Baton Systems establish and target acquisition.
a contemporary and relevant identity
with our target market. They bring
fresh ideas combined with sector
expertise to their work. Their focus
on deliverables, their energy and their
discipline all contribute to a highly
productive relationship.
- Alex Knight, Head of Global Sales & EMEA,
Baton Systems
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CAMPFIRE
TECH, ART & CULTURE
The vitality of Tech, Art & Culture is at the core of what we do at ditto.
We bring together the leading voices, taste makers and opinion shapers in film,
music, technology, fashion and publishing to share ideas.
We call it Campfire. It’s our tribe, and open to all.
To find out more about our upcoming Campfire Events and Subscribe to our Weekly Newsletter: CLICK HERE
Want to get involved and be a guest at Campfire? If you would like to share your story,
project or adventure please get in touch - drop us an email at control@ditto.tv
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