MEDIA KIT BRAND PARTNERSHIPS
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BRAND PARTNERSHIPS
MEDIA KIT
1 Social Analytics 2 Blog, Site & Email Analytics 3 Educational Reach 4 Audience Breakdown 5 Sponsored Opportunities
“
When women have the power to create income for their
families and build meaningful relationships, communities
thrive and the world just simply works better.
“
Jessica Korthuis
Founder of Sohuis
THE MISSION OF SOHUIS Our purpose lies far beyond helping women create and design beautiful, and marketable brands. Through our work, digital community, and educational programs, Sohuis empowers female founders to speak their authentic truths and unapologetically design businesses that they can be proud of. Our mission is to give female entrepreneurs the freedom and power to live their lives by their own rules. WHAT WE DO SOHUIS (sō-house) is an educational platform and digital membership community that provides branding and marketing resources to help early-stage female founders grow and market their businesses.
BRAND VALUES BRAND PERSONALITY
Stronger Together: We believe in collaboration over
competition. There is room at the top for all of us.
Inspirational
We work to live, we don’t live to work: We work hard and are
dedicated to our mission, but we embrace recharging and Transparent
celebrate our personal passions; and we raise our hands when
the company or our wellbeing is at risk. Elegant
Iterative growth and continuous improvement: We believe that
small actions lead to big changes, and we are focused on
Bright
iterative growth and continuous improvement.
Brave
Customer-centered, impact focused: Women entrepreneurs
and aspiring founders are at the center of everything that we Bold
do. We exist to inspire, educate and empower these women.
Diverse, accepting, & globally conscious: We believe in the
Fun
power of diversity as it relates to our community of founders
and growing network of advisors and industry experts. We
want to empower women across all business sectors and
early-stage entrepreneurial experiences.
MEET JESSICA After 10 years of launching successful brand strategies and working with entrepreneurs all over the globe through startup incubators and accelerator programs, Jessica saw a significant need to address the unique challenges that female entrepreneurs face when growing and marketing their companies. Marketing is reported as the 2nd biggest challenge female founders face behind access to capital, and women are consistently left feeling overwhelmed by the pressure to produce perfectly-curated social profiles and other forms of content. As a result, marketing has become extremely complicated, intimidating (and sometimes) downright scary for small business owners. Jessica is dedicated to breaking down the barriers women face when it comes to branding and marketing their businesses by offering no-nonsense tools, courses, content and other marketing and branding-related educational programs.
“
Sohuis creates powerful tools to help entrepreneurs learn
how to grow their businesses. Sohuis doesn't only work with
business owners to improve their online presence, but they
also have courses that focus on branding and marketing
that can take your business to the next level. If you're looking
to get unstuck in your business, connect to the Sohuis
content and move your business forward.
“
Afenya Montgomery
Founder, ICanCollective
EDUCATION THAT GIVES BACK
The Sohuis logo is an elephant (her name is Lucy!) An elephant is the brand
iconography for Sohuis because Elephants represent our core brand values:
Compassion, Strength, Leadership, Education, Mentorship & Community.
You’re welcome to read all about Lucy
here .
10% of our educational and membership revenue gets put into our "Lucy Fund,"
which is then donated to organizations that rehabilitate and rescue
endangered African Elephants.
PRESS
1 Social Analytics
1 Instagram
@SohuisInc & @Jessica_Korthuis
5.7k+
Number of followers
combined
3.1k+
Impressions rate
Pinterest
@JessicaKorthuis
300+ 37.28k
combined
17.38% 2.6k+
Reach
Average
Monthly Viewers
Monthly
Impressions
Engagement2 Blog, Site & Email Analytics *Stats time frame are from January 2020 - April 2020 Publishing Schedule: Monday - Friday
BLOG & SITE ANALYTICS
2,450+ 7.20%
Monthly Page Viewers Visits Through Social
82.60%
New Users
17.40%
Returning Users
6,560+
Unique Monthly Visitors
19.47%
Organic Search
43.37%
Direct VisitsEMAIL ANALYTICS
7%
25.20%
Email subscriber
organic growth rate
Average Open Rate
2.63%
1,456 Click-Through Rate
# of Subscribers3 Educational Reach
EDUCATIONAL REACH
Workshop Analytics Masterclass Analytics
42.31%
25%
37% 30%
Average Registration Conversion Rate
Average Attendance Rate
47.88%
E-book Analytics
Average Attendance Rate Average Sign Up 60.11%
Rate Per Workshop
Average Registration
Average Conversion Rate to Downloads
Conversion Rate4 Audience Breakdown
Collectively, Sohuis' social media presence is: Our audience and community
expands across the globe:
AUDIENCE
84%
Identifies as female
North America South America Europe Africa Asia
AGE RANGE Canada Brazil United Kingdom Morocco Hong Kong
25-44
United States Argentina France South Africa India
Mexico Chile Netherlands Egypt Philippines
Venezuela Spain Nigeria Japan
Peru Italy Russia
Scandinavia AustraliaOUR IDEAL CUSTOMER SHE IS DEEPLY MOTIVATED TO
SUCCEED AND MANIFESTS HER
SUCCESS. SHE KNOWS WHEN
THERE’S A WILL, THERE’S A WAY.
AGE OF 30-40 YEARS BIANCA IS AN
OLD (RESPECTIVELY) ENTREPRENEUR/FOUNDER
Meet
Bianca Johnson.
Bianca is Sohuis’ ideal customer persona, and she
STRONG SENSE OF
PERSONAL AND
PROFESSIONAL IDENTITY
HER BIGGEST CHALLENGES
Time
Focus
Feeling the pressure
to be perfect
Marketing herself and/or
her business on the right
represents the hundreds of female founders Jessica has channels and to the
right people
served over the past decade. She is a subset of our
company’s target audience, which are early-stage female
founders and aspiring entrepreneurs.
SHE IS A DIGITAL NATIVE AND OBLIGATIONS:
LIFELONG LEARNER - ALWAYS Her self-growth, care & happiness
INTERESTED IN EXPANDING HER Her children and/or her family
CAPACITY FOR KNOWLEDGE Her business, or her full-time job
SHE SEEKS ACTIONABLE MARKETING
AND BRANDING RESOURCES, ALONG
WITH A DIRECT PLAN-OF-ACTION TO
HELP HER BUILD THE BRAND THAT SHE
ENVISIONS IN HER MIND5 Sponsored Opportunities
Your package will include:
$275 A mention of your brand within the caption without
a picture of a product or brand logo
1 mention on IG stories showcasing the brand
Pink
SPONSORED INSTAGRAM POST & STORIES
Your package will include:
Instagram is the main social platform that Sohuis uses - not only will $350 A mention of your brand within the caption with a picture of
a product if requested and provided
2 features on both stories (@jessica_korthuis & sohuisinc)
Jessica (@Jessica_Korthuis) sponsor your post but by proxy, your
Purple
showcasing the brand
Promoting giveaway for your brand
post will also be posted on the Sohuis page (@SohuisInc).
$550
Your package will include:
A mention of your brand within the caption with a picture of
the product if requested and provided
Gold
4 features on both stories (@jessica_korthuis & @sohuisinc)
showcasing the brand
Promoting giveaway for your brand
Instagram Story takeover of the brand’s accountSPONSORED BLOG POST
$500
Blog write up about you and your business as it
relates to Sohuis’ core content topics
Sponsored blog posts are carefully curated following a set of One photo Spread (not including cover photo)
Pink 2.0
Includes Pink Instagram Post and Stories Package
Sohuis Themes, which include the following:
Female Empowerment
Entrepreneurship
Startup life
$750
Productivity
Blog write up about you and your business as it relates
Momboss life
to Sohuis’ core content topics
Tips to running, launching and managing a business Includes Purple Instagram Post and Stories Package
Branding
Marketing
Purple 2.0 Two Photo Spread (not including cover photo)
Starting a Course
Your sponsored post will be written by our CEO and Founder
Jessica Korthuis. Blog posts are also promoted on our social
$1500
Full Editorial feature - this is an exclusive interview
platforms and email newsletter. The Sohuis Newsletter is sent out with our team and a full write up of your business
to our broader community of members, partners and email Includes Gold Instagram Post and Stories Package
Two Photo Spread (not including cover photo)
distribution list ranging from topics like new courses, marketing
topics, educational workshops and fireside chats. Gold 2.0 Email Newsletter Feature to promote Blog PostPAST PARTNERSHIPS
The Lucy Lab is an industry-agnostic marketing-focused accelerator
with a proven, curated curriculum for female founders who want to
build meaningful businesses and live their lives by their own rules.
We teach our founders how to embrace progress over perfection, and
how to approach their go-to-market strategy iteratively with proven
feedback loops and validation tools.
THE LUCY
Lab
The program ends with a live, virtual, demo-day, where our founders
will have the opportunity to pitch their business and create a flawless
pitch deck that encompasses everything they learned in the program
to a panel of marketing experts. Jessica Korthuis, our Founder and
CEO personally leads the cohort, and pitch winners will be selected by
powered by SOHUIS our panel of judges to receive an incredible digital package of prizes
from our brand partners.
If you would like to support The Lucy Lab as a sponsor or partner,
please let us know!“
As a seasoned marketing executive and producer of
conferences for 10+ years, I’ve worked with marketing and
branding agencies of every size and skill level, and can
unequivocally say that Jessica Korthuis and the Sohuis
community are nothing short of exceptional. Not only is
Jessica full of modern marketing and branding knowledge,
she also has a way of expertly explaining concepts and
theories in relatable and concrete way.
“
Adrienne Garland
CEO, SheLeads MediaPartner with us Contact Info: Please email media@sohuis.com Company Information: Location: Atlanta, GA Website: sohuis.com Phone: +1 (310) 710.5927
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