CREATIVE SCHOOL OF DIGITAL MARKETING - BECOME A
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BECOME A
CERTIFIED
DIGITAL
MARKETING
EXPERT @ CSODM
INDIA'S BEST DIGITAL
MARKETING INSTITUTE
CREATIVE
SCHOOL OF
DIGITAL
MARKETING
NOIDA DELHI BHUBANESWAR
HELPLINE:+91 9821695548 HELPLINE:+91 8455979543
+91 8447462369 +91 8118067170
+91 9997578225
WWW.CSODM.COM
Be an Expert
Internet
Marketer
Like Agencies
and
Other
Professional
MODULES ONE
20 + TRAINING
COURSE...
CREATIVE SCHOOL OF DIGITAL MARKETING
NOIDA DELHI BHUBANESWAR
HELPLINE:+91 9821695548
HELPLINE:+91 8455979543
+91 8447462369
+91 8118067170
+91 9997578225
WWW.CSODM.COMCONTENTS Digital Marketing Overview Website Intro,Structure &Creation Search Engine Optimization Social Media Optimization Search Engine Marketing Social Media Marketing Email Marketing Ecommerce Marketing Lead Generation For Business Content Marketing Web Master Tools Analytics Mobile Marketing Online Reputation Management Affiliate Marketing Adsense /Blogging Truecaller Marketing Customer Relationship Management (CRM)
Digital Marketing
Overview
What is Internet Marketing?
What is Digital Marketing Process?
Digital Marketing Vs Traditional Marketing
What are the ways of Digital Marketing Process?
Visibility
What is Visibility ?
Importance of Visibility ?
Types of Visibility ?
Engagement
What is Engagement ?
Importance of Engagement?
Ways of Engagement?
Targeted Traffic
How to bring targeted traffic ?
Importance of targeted traffic?
Examples of targeted traffic ?
Ways to bring targeted traffic?
Conversion
Types of Conversion ?
Process of conversion?
Different types of conversion?
Retention
Types of Retention ?
Importance of Retention?
Evaluation
How to check performance evaluation?
Importance of Evaluation?Website Introduction &Creation What is Internet? How does internet work? What is Website? Webstie VsWebpages What is Domain & SubDomain? What is Domain Extension? Types of Domain Extension? What is web hosting? Purpose of Creating Websites Types of Websites Structure of Websites Content management systems intro Types ofCMS What is theme? Benefits of having Goodtheme Plugin What is plugin ? Uses of plugin? Content What is Content Benefits of Having great content
Search
Engine Optimization
What is Search Engine?
What is Search Engine Optimization?
SERPs and itsimportance
What is keyword?
Long tails keywords vs Normal keywords
How Seach Engine Works?
On page SEO
Importance of On-page SEO
Keyfactors of On-page SEO
Metatags
How to put Meta tags in all CMS?
Sitemap
ContentOptimization
Robots.txt
Entities and Schema
Latent SemanticIndexing
Best tools for keyword research
PageSegmentation
Semantic Distance and termrelationship
Off Page Seo
What is Backlink?
Key-factors to increasebacklink
Quality Backlink Vs Poor Backlink
Domain Authority Vs PageAuthority
What is Page rank?
What is link building ?
Benefits of quality linkbuilding
Quality Backlink Vs Poor Backlink
Domain Authority Vs PageAuthority
Types of Link Building
Strategies of Bulk linkbuilding
Viral Linkbuilding
Analysis of Competitor backlinkSearch Engine Optimization cont. Google MapsCreation Google placesOptimization ClassifiedListing Primary ,Secondary & Tertiary keywords BlogCommenting DirectorySubmission Social Bookmarking PressRelease PdfSubmission Create Strategy for yourbusiness What is Google Update? Google SpamBox Google Panda Google Penguin GoogleHummingbird Google Dance Recover your sitefrom GooglePenalisation How to check latest updates of Google? Best Tools for SEO for wordpress
Social
Media Optimization
What is Social Media?
SMO VsSEO
What is Social Media Optimization Process ?
Why is Social Media Optimization necessary?
Different types of Social MedisSites
Facebook Optimization
Difference between a profile & page
Importance of having Professional page
Limitation in profile
Cool tricks to increase facebooklikes
Twitter Optimization
Basic of Tweets
Tweets Vs Retweets
Benefits of Twitter intrending
Google+
What is Google + ?
Linking of Google+ to Website
Importance of Google+ in ranking
Bring targeted traffic
Linkedin
Creating company page
Importance of Linked in profile
How to increase linked in connections?
How to increase social presence?
What is Viral Marketing?
Youtube Video Optimization
How to get thousands of views in video ?
Tools for Social Media ViralitySocial Media
Marketing
How to create Facebook ads ?
Types of Facebook advertising
How to bring conversion through
facebook ads?
Importance of SMM
Make viral post through SMM
Increase Engagement
Bring targeted traffic through SMM
Purpose of Using SMM
ROI on Social Media Marketing
SMM Vs SEM
Advertisement onYoutube
Ways to promote products on youtube
Bid strategy in SMM
How to create ads in linkedin?
How to get huge conversion through linkedin?
Create Ads on twitter
Tools for facebook advertising
How to beat competitors through SMM
Benefits of Video Advertising
How to make your product a brand?
Get Visitors from Youtubes
Best softwares for Social Media MarketingSearch
Engine Marketing
What is Search Engine Marketing?
Organic Results Vs Paid results
Importance of SEM
Create Adwords Account
Basics of Adwords Acccount Structure
Tools to plan acampaign
Depth concept of Campaign
Types of Advertising
Search Vs Display
Create AdGroups
Ad Keywords
Ad Rank
Quality Score & Its Importance
How to increase Quality Score?
How to beat competitor with low bid ?
Concepts of CPA, CPC, CTR,etc..
Campaign Settings
Manual Bidding Vs Aut oBidding
Location Targeting
Types of Targeting
How to create perfect Ad group?
KeywordPlanner
Display Url Vs Destination Url
Why do we need Perfect LP for SEM ?
Choosing a bidding strategy
Setting a daily budget
Display Url Vs Destination Url
Why do we need Perfect LP for SEM ?
Keyword Vs Display PlannerSearch
Engine Marketing Cont.
Measure your results
Tools to measure your performance
Conversion tracking
Evaluate metrics relevant to your goals
Optimize your campaign
Increasing your brand awareness on the Display Network
Ad Formats Ad Words Tools
Text ad Keyword Tools
Product Listing Ads Targeting Tools
Dynamic Search Ads Bid & Budget Tools
Ad Site Qulality
Remarketing
Optimizing Performance
Types of Remarketing
Opportunities tab Dynamic Remarketing
Campaign Experiments Search Ad Remarketing
custom ad scheduling Mobile App
keyword insertion Video Remarketing
Performance, Profitability Performance Monitoring
Google Display Network & Reporting .
Display ads onYouTube
Ad Extensions
Location
Social
Google Place
Sitelink
Phone
Seller RatingEmail
Marketing
An introduction to Email Marketing
Email Marketing Facts
5 Email Marketing challenges & solutions
Integrate Email data with other data systems
Improving deliverability
Growing & Retaining Subscribers
Achieving Measurable ROI
Close the Marketing Loop
Using Email for funnel Optimization
6 Types of Marketing Emails
Email Newsletter
Digest
Dedicated Emails
Lead Nuturing
Sponsorship Emails
Transactional Emails
Email Marketing Metrics
Bounce Rate
DeliveryRate
Email List Growth rate
CTR
Email Sharing
Conversion Rate
Revenue per email sent
Open Rate
Unsubscribe Rate
Bulk emailing
Tools for Email MarketingEcommerce
Marketing
Introduction of E commerce Marketing
Types of E commerce
B2B
B2C
C2C
G2G,G2E,G2B,B2G
E-Commerce in India
Major Search Engines in the Market
Advantages of E Commerce
Top Motivators for Shopping Online
eCommerce Marketing Concepts
ROI on Ecommerce
The Internet Audience and Consumer Behavior
A General Model of Consumer Behavior
The Online Purchasing Decision
What Consumers Shop for and Buy Online?
Multi-Channel Marketing Plan
Products, Brands, and the Branding Process
Seo for an E commerce Marketing
Tools for E commerce Marketing
Why do you need a perfect ecommerce strategy ?
Use affiliate marketing for ecommerce marketingLead
Generation
Introduction of Lead Generation
Types of Lead Generation
Importance of Lead in business
The Mechanics of Inbound Lead Generation
Generate Leads With Your Website
Improve Positioning of Your Calls-to- Action(CTAs)
Improve the Positioning of the Form
Emphasize the Benefits of the Offer
Create a Thank You Page that Keeps New Leads on the Site
Importance of Landing Page
A/B testing
How does A/B testing effect Lead in business?
How to do A/B testing?
How to maximize your leads?
Ultimate tricks of Lead Generation
Tools for Lead Generation
Strategy for Leads generation of every businessContent
Marketing
What is Content Marketing?
Why is content marketing necessary ?
Importance of Unique Content in SEO .
Content Planning and Integration
Maintain Momentum
How to Generate thousands of Clickable Ideas for your
content?
How to plan your content for maximum productivity?
Learn to write content like a pro
10 Content Writing Secrets of Professional Writers
Tools for Quick Content Creation
Overcoming Common Content Marketing Roadblocks
Other side of Content Creation: Optimize for Search
Use Content to Increasetraffic, Engagement & Sales.
5 Simple Strategies for Monetizing your content.Webmaster
Tools
An introduction to Google Webmster Tools
Uses of Google Webmaster Tools
Adding your website
Site Configuration
Sitemap
Crawler access
Site links
Change of address
Search queries
Links to your website
Keywords
Subscriber stats
Content keywords
Geographic Target
Diagnostics
Malware
Crawl errors
Crawl stats
HTML suggestions
Labs
Fetch as Google bot
Site wiki
Site performance
Video sitemaps
Spam Warnings & Other Notifications
Blocked URLs
Structured DataGoogle
Analytics
Introduction of Google Analytics
Importance of Google Analytics
Create your Analytics account
ConfigureYour Profile
Grant Access to Other Users
Add Tracking Code to Your Website
Create Goals & Funnels
Benefits of Goals
How to Set Up Goals
Setting Up Goals: Define the Funnel Path
Auto-Tagging
Tracking Transactions on 3rd Party Sites
Analytics Reports
Conversions
Page Visits
Exit Rate
Bounce Rate
Stick Rate
How to reduce Bounce Rate?
Alexa Rank
How to increase Alexa rank in minimum time period?
Enabling E-Commerce on Your SiteMobile
Marketing
What is Mobile Marketing?
2018 Trends in Mobile Marketing and Advertising
How to create a mobile website?
Create MobileApp
Why Mobile Marketers Should Focus on Smartphone Apps
Hybrid Apps vs. Native Apps
Mobile Marketing Key Performance Indicators(KPI)
Tips to Maximize App Downloads From Free Channels
3rd Party Marketing Measurement
Advertising on Mobile App
Content Marketing on App
Best tools to create mobile app
How to create mobile website through Wordpress?
Promotion of App in All platformsOnline Reputation
Management
Intro of Online Reputation Management
Importance of ORM
3 Steps of ORM
Monitor
Analyse
Influence
Analyze How The Visible Information Affects Your Brand,
Your Reputation
Monitor And Track What Is Being Said Online
Influence the Results by Participating in the Conversation
and Eliminating Negative Sites
Sources of Potential
Reputation Problems
Sources of Opportunity
Consumer Complaint Sites
Social Network Sites in ORM
Competitor Attacks
Trademark In infringement
Influence Results by DevelopingYour Online AssetsAffiliate
Marketing
An introduction to Affiliate Marketing
Why use affiliates?
What kind of affiliate programmes are there ?
Considering a 12 month strategy
Managing affiliates and pay per click search
Make Money with Affiliate
Who are affiliates?
Types ofAffiliates
When do you use affiliate marketing?
Grow Your Business With Affiliate Marketing
Managing Your Affiliate Program
Promoting Your Affiliate Program
Affiliate Newsletters
Top Affiliate Earners in India
Loyalty and reward websites
Email Marketing with affiliate
Popular Affiliate networks
Choose best affiliate networks
Affiliate MetricsAdsense/Blogging Google Adsense How to create AdSense Account Google AdSense account Approval Process Adsense TOS: Things to followand Keep in mind Maximum Allowed AdSense unit on a single page AdSense revenue share revealed What is CTR in Google Adsense How Google AdSense pays inIndia? AdSense placement Tips to increase AdSense revenue Ways to increase Adsense CPC Adsense Custom Search 50 Ways to boost Adsense revenue AdSense or Affiliate: Which one to use? Google AdSense serving has been disabled on your account A/B test Adsense adunit How much money one can earnfrom AdSense?
True Caller
Marketing
What is True caller marketing ?
How to make ads on True caller ?
Why Mobile Marketers Should Focus on True caller
Marketing ?
How to start True caller ad campaign ?
How to Personalize Ads on Truecaller.
How to publish adverts based on user behavior. Reach
users by targeting phone numbers, names or business
categories.Whatsapp
Marketing
What is Whatsapp marketing ?
What is Whatsapp Business?
How Personalize the Whatsapp Business account ?
How to make ads on Whatsapp ?
How Use Whatsapp Broadcast Lists For Marketing?
How Use Whatsapp Group for Marketing?
Why Mobile Marketers Should Focus on Whatsapp
Marketing ?
How to start Whatsapp campaign ?CUSTOMER RELATIONSHIP
MANAGEMENT
Opportunity Management
Sales process management
Pipeline optimization
Quotes
Order management
Sales force management
Sales literature
Direct Email
Case Management
Complete 360 degree view of customer information
Automated routing and queuing
Auto-response
Email
Email management
Service scheduling
Searchable knowledge base
Service contracts
Campaign Management
Marketing list management
List segmentation
Campaign execution
Marketing reporting (track marketing information from
response through the sales cycle)TO BUILT A
CAREER IN
DIGITAL
MARKETING
One Course 6 Certifications
CSODM
NOIDA DELHI
HELPLINE:+91 9821695548
+91 8447462369
+91 9997578225
BHUBANESWAR
HELPLINE:+91 8455979543
+91 8118067170
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