CORPORATE SOCIAL RESPONSIBILITY - THE BUSINESSES THAT MAKE A DIFFERENCE IN THE COMMUNITY - BizPlus
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AUGUST 2017 SURVEY CORPORATE THE BUSINESSES THAT SOCIAL MAKE A DIFFERENCE RESPONSIBILITY IN THE COMMUNITY ILLUSTRATION: GARY BLATCHFORD/ILLUSION ANIMATED PRODUCTIONS
BP SURVEY C O R P O R AT E S O C I A L R E S P O N S I B I L I T Y Responsible Business CSR is no longer an optional add-on but is becoming a necessary part of mainstream operations, writes Emily Styles I reland’s Second National Plan on corporate approach. The spectrum of involved in organising a range of Corporate Social Responsibility social issues that corporate and SMEs fundraisers. Aramark’s charitable fund 2017-2020 articulates a vision for are involved in include education, was established in 2008 and has Ireland to be recognised as a Centre community projects and social raised €385,000 across Ireland. of Excellence for responsible and inclusion. Within these areas, there is sustainable business practices. The plenty of scope for imaginative Dublin Airport ‘Towards Responsible Business’ policy partnership models to be formulated, Dublin Airport recently launched a document, launched in June 2017, as evidenced by the following projects. €10m Community Fund, with the underpins the government’s objective promise of disbursing €400,000 per of building a strong economy and Grant Thornton year over the next 25 years in local delivering a fair society, according to Grant Thornton’s CSR activities focus projects focused on environment and Tánaiste Frances Fitzgerald. on community, education, wellbeing sustainability, sports and recreation, At the launch event, the enterprise and environment. Community- social inclusion and community minister stated: “We need to deliver a focused initiatives include organising development, health and wellbeing, clear message of encouragement and the annual 5K Corporate Team and culture and heritage. Daa support to businesses and Challenge Run series in Dublin, Cork employees, supported by the company organisations around Ireland to and Belfast, with the proceeds going and members of the public, have embed responsible business practices to charity. Partner Noel Delaney says raised €2m for 18 Irish charities in the at the core of their business strategies. CSR has been part of the fabric of the past 10 years. This year’s charity “Businesses who communicate firm before the term was invented. partners are MS Ireland, My Canine openly and transparently about their Companion and Merchants Quay practices, who tell their story and Aramark Ireland, and in 2016 staff raised recognise their impacts on society, Aramark’s charity partnerships, €300,000 for Aoibheann’s Pink Tie, foster a culture of trust with their chosen by staff, are the Make A Wish ARC Cancer Support and workforce and their customers. CSR is Foundation and the Irish Red Cross, Childline/ISPCC. no longer an optional ‘add-on’, but is and up to 15,000 employees will be becoming a necessary part of Core Media mainstream operations. I encourage all Radical, Core Media’s content and organisations to embed responsible CSR BEST PRACTICE digital agency, took an innovative business practices at the heart of their approach to support Focus Ireland’s business strategy. This is a whole of Nestlé . . . . . . . . . . . . . . . . . 60 Shine a Light campaign in autumn government issue, and it is a whole of Dublin Bus . . . . . . . . . . . . . .61 2016. Digital screens around Grand business and whole of society issue too.” Gas Networks Ireland . . . . 62 Canal Quay highlighted the plight of Fitzgerald’s views were echoed by homeless families, while an interactive Tesco . . . . . . . . . . . . . . . . . . 63 Tina Roche, CEO of Business in the digital screen in the window of the Community Ireland, who added: “The KBC Bank . . . . . . . . . . . . . . 64 company’s HQ enabled people to plan recognises that sustainability and ESB . . . . . . . . . . . . . . . . . . . 65 donate with a tap of their debit card. Corporate Social Responsibility is an Croke Park Stadium . . . . . .68 economic competitiveness issue and a Kerry Group . . . . . . . . . . . . 69 Amgen strategic business agenda driving the Bank of Ireland . . . . . . . . . . 70 The Amgen Foundation has invested core principles and decision-making over €600,000 in three science BT . . . . . . . . . . . . . . . . . . . . . 71 within business. It is critical for education programmes in Ireland: Ireland’s international reputation that Three Ireland . . . . . . . . . . . 74 Amgen Biotech Experience, Amgen we have a robust and credible Amgen . . . . . . . . . . . . . . . . . 75 Teach and Amgen Scholars statement that inspires action by Core Media . . . . . . . . . . . . . 76 Programme. They provide teachers business and other key stakeholders.” Deloitte . . . . . . . . . . . . . . . . 77 with equipment and skills, and The means by which companies Aramark . . . . . . . . . . . . . . . 80 undergraduates with research stints in engage in CSR are varied, though leading institutions. The programmes Dublin Airport . . . . . . . . . . 81 employee volunteering facilitated by have supported 59,000 secondary the employer is a mainstay for the Grant Thornton . . . . . . . . . 82 school students and 533 teachers. 56 BUSINESS PLUS AUGUST 2017
BP SURVEY C O R P O R AT E S O C I A L R E S P O N S I B I L I T Y ESB’s Energy for Generations Fund has awarded more than €11m and helped over 700 Irish charities since 2005. In June 2017, the fund donated €43,000 to Blossom Ireland, The Salvation Army and The Iveagh Trust. Pictured from left are Paul Harrison, The Iveagh Trust; ESB finance director Pat Fenlon; Auveen Bell of Blossom Ireland; and Stephen Potter, The Salvation Army Deloitte Bank of Ireland ensure nutritious dairy products are Deloitte maintains several community Bank of Ireland announced its new sustainably incorporated into the partnerships, for which its staff flagship charity partnership initiative Home Grown School Meals volunteer to become mentors and in April 2017, linking up with Age programme in the project area. training facilitators. Beneficiaries Action, Irish Heart and The Jack and include Junior Achievement Ireland, Jill Children’s Foundation. Supports BT Suas and Age Action. Deloitte is will include funding nursing hours for BT Ireland’s employees are offered also involved with long-standing the children of Jack and Jill families, three paid working days annually for fundraising efforts for St Vincent de bringing CPR training to all volunteering, and that resulted in over Paul and the Irish Cancer Society, secondary schools in Ireland and 8,000 hours of volunteering in among others. supporting older people in every communities across Ireland in 2016. community where the bank is active. In addition, BT Shop for Change, an Three Ireland employee-led initiative, has raised The mobile phone and Kerry Group almost €500,000 for cancer research communications company leverages Under its Marketplace CSR pillar, and support services in the past six its technology expertise to assist An Kerry is a founder member of Bord years. BT’s other CSR commitments Cosán Virtual Community College, Bia’s Origin Green programme and in include its stewardship of the annual which provides affordable online 2017 the company became the first Young Scientist & Technology education for disadvantaged major milk processor to achieve 100% Exhibition. communities. Three’s employees also certification under the Sustainable provide support and consultancy for Dairy Assurance Scheme. Further Croke Park Stadium VCC, helping with everything from afield, Kerry is partnering with the Croke Park gives back to its local website creation to mentoring, as well UN’s World Food Programme on a community through a varied range of as raising €34,000 for the charity. pioneering project in Honduras to continued on page 58 BUSINESS PLUS AUGUST 2017 57
BP SURVEY C O R P O R AT E S O C I A L R E S P O N S I B I L I T Y events and services in its Community Gain initiative. Activities include computer programming classes for young residents, while its subsidised Croke Park Community Cúl Camp for local children is a community highlight during the summer months. Meanwhile, The Croke Park Community Fund has allocated over €800,000 to local groups since 2009. Tesco The Tesco Community Fund has donated over €2.4m to more than 9,000 local projects and good causes around the country since 2004. Local sports clubs, schools, animal shelters, elderly care services, community crèches and community care centres are some of the projects that benefit. The Nesté Ireland staff Rachel Kumar (left), Christopher Dowdall and Rachel retailer’s charity partner is Temple Galligan taking part in a static cycle to raise funds for Down Syndrome Street Children’s Hospital. Since Ireland. Over 700 employees from Nesté Ireland, Citywest and Nestlé’s Wyeth October 2014, over €2.5m has been Nutrition infant formula plant in Askeaton have committed to raise €70,000 raised, and staff fundraising initiatives for DSI over a two-year period have included the Great Irish Bake Off, which raised €130,000 in one day. Dublin Bus drawn from a wide variety of applicants. Since 2003, Dublin Bus has been They included the Irish Guide Dogs for Gas Networks Ireland putting unclaimed customer change the Blind and Esker Celtic Football Gas Networks Ireland has a number to good use through its Community Club, who used the grant for a frame of strategic partnerships with Spirit Awards. The awards have football programme for children who community and voluntary groups. helped fund more than 1,800 groups use frames as their means of mobility. One involves delivering the ‘Our across the company’s network, which Ballymun Men’s Shed was another Universe’ programme in partnership covers Dublin and parts of counties recipient; the organisation used its with Junior Achievement Ireland. It is Wicklow, Kildare and Meath. Each Dublin Bus grant to run carpentry a classroom-based ‘learning by doing’ year grants of €5,000, €2,000 and workshops for members. Other style science education programme €1,000 are awarded to grassroots beneficiaries were ARTzheimer's, that was delivered to over 5,000 voluntary and community groups to which brings Alzheimer’s disease primary school students last year. develop new projects, grow services education into a classroom setting Other initiatives include partnering and help raise community spirit in through art, and Tree of Hope which with BITCI to deliver Time to Read their local community. plants trees in communities as a programmes in primary schools. There were 85 recipients in 2016, symbol to all affected by a suicide or living with mental health issues. KPMG Improving literacy and education is a big CSR goal for KPMG, and on World Book Day in March 2017, 500 books were donated to four schools. KPMG Families for Literacy is a volunteer programme with several strands, including a paired reading programme with students at CBS Westland Row and support for Doodle Dens after- school programmes in the East Wall and Sheriff Street. Law firm A&L Goodbody sponsors Catherine Ann Cullen as Writer-in- Residence at St. Joseph’s National School in East Wall in Dublin. Here she’s pictured with 3rd class pupil Kayleigh Kelly 58 BUSINESS PLUS AUGUST 2017
BP SURVEY C O R P O R AT E S O C I A L R E S P O N S I B I L I T Y Vodafone The ISPCC will benefit greatly from a five-year partnership it secured with Vodafone Ireland. The partnership will provide the charity with €2m in direct funding from the Vodafone Foundation, with the telco covering the Society’s call costs until 2026. The charity will also benefit from funds raised by Vodafone employee efforts. Bord Bia Launched in 2012, Origin Green is the only sustainability programme in the world operating on a national scale. Independently verified by SGS, this voluntary programme enables Ireland’s farmers, food and drink producers and retail and foodservice operators to achieve measurable A 60-strong relay team of KBC Bank staff raised €40,000 for the Alzheimer sustainability targets. Health and Society in a 600km relay race held in June 2017. The bank matched the nutrition became a mandatory target amount raised, bringing it to over €80,000. Pictured are KBC’s Sarah Nolan area within all Origin Green plans in and Ray Cregan, a member of the Dementia Carers Campaign Network 2016. Musgrave, McDonald’s, Sodexo, Lidl, HMS Host and Compass Group hours to help Coolmine with Podiatry Unit in Merlin Park Hospital. participate in Origin Green. fundraising, mentoring and assisting Efficiency strategies deployed on this in ground works. project resulted in a reduction in Google energy use of over 6,000kWhrs, and Google has been working with Business Done Deal the prevention of over 160 tonnes of in the Community Ireland’s Local In Done Deal’s Charity Month material waste. Leadership programme, which matches initiative, three charities are selected by the skills of Google employees with the employees every second month. For the Lindt needs of NGOs. Google staff in Dublin duration of that month, 10% of the cost Lindt Chocolate Ireland celebrated a put their technological expertise to of placing a classified ad with Done successful Easter fundraising good use by helping organisations to Deal goes directly to the chosen charity. campaign with Temple Street at improve their websites. The CSR gesture has raised more than Dundrum Town Centre this year. €1.2m for charities since 2010. Shoppers were given the chance to Mediolanum personalise their own Lindt chocolate The financial services firm focuses its Carey Building Contractors bunny, with funds raised going to CSR efforts on children and partners The company was a 2016 winner in Temple Street Children’s Hospital. The with Coolmine because of the work the Chambers Ireland annual CSR campaign raised nearly €29,000. the charity does helping families Awards thanks to its commitment to affected by drug addiction. efficient practices for construction Dropbox Mediolanum staff volunteered 1,000 projects. The award related to a new The US online files facilitator directs its Dublin CSR activities towards The Solas Project and CASA. Dropbox staff volunteer as mentors in the Solas Business programme, teaching life skills to children and encouraging entrepreneurship and creativity. CASA organises regular visits to the Dropbox office, where the groups meet with Dropbox employees to gain an insight into the office environment. Survey continued on page 60 One of the key activities of law firm Arthur Cox’s CSR programme is its trainee-led Zambia Project, with its focus on education and community self-empowerment BUSINESS PLUS AUGUST 2017 59
C ORP ORAT E SOCI AL R E SPONSIBILITY P ROFI LE Nestlé in ireland Creating Shared Value is the way we do business. NutritioN1 HealtH aN2 kellNess N We are stepping up to estlé is the world’s largest food and beverage the sugar challenge company. We have more than 2000 brands and are and aiming to present in 1A1 countries around the world. In Ireland, contribute to public Nestlé employs over 950 people at our infant and maternal health by stripping out 10 of sugar from our confectionery nutrition plant at %skeaton, Co. )imerick which has been in portfolio by 201&. Khis will largely be achieved by replacing operation since 1A9‘ and our commercial offices in Citywest, sugar with higher 3uantities of existing ingredients or other, Dublin. Creating Shared Balue YCSB– is the way we do nonPartificial ingredients and ensuring products are below business. It’s an approach based on respect for people, a certain amount of calories. cultures and the natural environment. We want to help shape uituat now contains extra milk, extra cocoa and reduced a better and healthier world. We also want to inspire people to sugar F it can be identified by newly designed 76xtra (ilk - live healthier lives. Cocoa’ packs on shelves. MilwbKar has increased the amount of milk in its new core sustaiNa ility recipe from 2V to 9.5 , making it the No.1 ingredient. Our aim is to grow our business while reducing our impacts rofntree,s has unveiled new 0 less sugar versions of on the environment. We have a sustainability strategy that brdit Pastilles and randoFs. underpins each of our brands, as well as for our company as a whole, to ensure that our impacts on the environment CHarity ob tHe year are reduced. Our staff at Citywest and at Wyeth Nutrition in %skeaton selected Down Syndrome Ireland as their 7Charity of the Gear’ until end 201&. DSI supports ,500 members across Ireland through its services in healthcare, education, early development, speech and language therapy and independence Brian Shiel, Wyeth’s Safety, Health & Environment Lead with Kate Blessing and Alison Finnucane from Askeaton National School. Nestlé’s Wyeth Nutrition Infant jormula plant in %skeaton engages in a comprehensive range of environmental sustainability activities and is a member of 4ord 4ia’s Origin Ereen. We were the first business in Ireland to create Andrew Shaw, Country Manager, Nestlé Ireland and a butterfly meadow and insect lodge to enhance local Mary Doherty, President, Down Syndrome Ireland, biodiversity. Alex Smith and Beula Lynch. Our Nescamé Plan is a global initiative with commitments in responsible farming, production - supply and 2u liN sPCa consumption. It aims to create value throughout the coffee qurina provide all of the meals for the cats and dogs in supply chain, from farmers to consumers. We have DSqC%’s care and adoption guides for 2,000 new pet owners committed to invest approximately €25Am in coffee proTects each year. Khis year qurina announced it will provide ‘0,000 worldwide and distribute 0 Fillion coffee trees by 2020. meals for the cats and dogs at its facility. Our Nestlé Cocoa Plan aims to improve the lives of cocoa farmers and the 3uality of their products and develop a sustainable supply of highP 3uality cocoa for Nestlé. In 2015, we became the first confectionery company in Ireland to use y00W certimied sdstainaKle cocoa for our confectionery. siMoN CoMMuNities We are proud to assist the staff at Cork Simon and Dublin Simon in their tireless commitment to providing services to homeless people. Over the past seven years we have provided almost million cups of Nescafé coffee and 8it8ats to the Simon Communities. Holly Brady with DSPCA puppies Marlo and Lacey. 60 BUS INES S PLUS A UG UST 2017
C O RPORAT E SOCI AL R E SPONSIBILITY P ROF I LE Dublin Bus Dublin Bus’ Community Spirit Awards foster strong community relationships and find a way to put unclaimed customer change to good use. D WE’VE FUNDED OVER 1,800 VOLUNTARY AND ublin Bus is the largest public transport provider in COMMUNITY GROUPS. Ireland and the Community Spirit Initiative reflects our OUR SCHOOLS AND COMMUNITY C0-ORDINATORS commitment to play an active role and give back to CARRIED OUT 300 SCHOOL VISITS LAST YEAR AS the communities in which we operate. Our CSR vision is ‘to PART OF OUR SCHOOLS EDUCATION PROGRAMME. drive Dublin life forward by supporting, improving and enhancing the lives of the people and the communities that OUR COMMUNITY SPIRIT INITIATIVE BUSES MADE OVER we proudly serve’. 280 TRIPS IN 2016, BRINGING THOUSANDS OF CHILDREN ON SCHOOL TRIPS AND TO SUMMER PROJECTS. COMMUNITY SPIRIT AWARDS In 2003, Dublin Bus took the initiative to put unclaimed customer change to good use by returning it to communities across the Greater Dublin Area through the Community Spirit Awards. Each year, grants are awarded to grassroots voluntary and community groups to develop new projects, grow services and help raise community spirit in their local community. To date, over 1,800 groups have benefited from the programme. The aim of the awards is to establish relationships within the communities in which we operate services and to actively support those communities. Some of the 85 recipients awarded in 2016 include: Family Carers Ireland, a national charity for family carers in Ireland, who used their grant for their Young Carers Programme. Pride in our employees - Dublin Bus unveiled a colourful new This supports carers aged 18 and under by providing practical addition to its fleet to celebrate Dublin LGBTQ Pride 2017 and emotional support, allowing them to balance their caring responsibilities with being a young person and growing up. The co-ordinators visit national schools across Dublin and use Southside Travellers Action Group, who work on issues different techniques to communicate how to use and respect relating to Traveller welfare and rights. The group used its public transport in their area, including safety talks, exhibiting grant for a programme to rebuild the cohesion of the Traveller an anti-vandalism DVD and on-bus CCTV demonstrations. We community in South Dublin. also have two dedicated buses fitted with seatbelts to support Inner City Enterprise (ICE), a not-for-profit charity schools in transporting children on trips and to summer established to advise and assist unemployed people in Dublin’s projects. As part of this programme, Dublin Bus holds an inner city to set up their own businesses or create their own annual Children’s Art Competition and winning entries are self-employment. published in an annual Dublin Bus calendar. Since its inception, we have seen a significant reduction in incidents of anti-social behaviour in the areas where the co-ordinators carry out this annual programme. CULTURAL SUPPORT This year, Culture Night takes place on September 22. Dublin city’s museums, galleries, artists’ studios and cultural centres will open their doors late into the night and offer a free night of entertainment for all the family. We will provide a free shuttle bus service to the venues on the night, with traditional music performances taking place on board during the journey. Past winners celebrate the importance of true community spirit to launch this year’s Community Spirit Awards CELEBRATING DIVERSITY To celebrate Dublin LGBTQ Pride 2017, Dublin Bus had a SCHOOLS EDUCATION PROGRAMME bus specially wrapped in the Pride flag. The bus was part of A team of Schools and Community Co-ordinators carry out an overall campaign to ‘Get on board with Pride’ and the Schools Education Programme, which involves educating celebrate Pride week and employee diversity in Dublin Bus. young people about the importance of the bus in their lives, The bus featured in the annual Dublin LGBTQ Pride parade, their families’ lives and in their local community. which took place on Saturday, June 24. B U S I N ES S PL U S AU G U S T 2 0 1 7 61
C ORP ORAT E S OCI AL R E SPONSIBILITY P ROFI LE Gas Networks Ireland Gas Networks Ireland is committed to responsible business practice, ensuring that environmental, ethical and social principles are at the core of business decisions. G as Networks Ireland, part of the Ervia Group, owns, agricultural slurries, crop residues, and food/beverage industry builds, and maintains the natural gas network in wastes. The process of extracting gas (called Anaerobic Ireland connecting over 680,000 homes and Digestion) also eliminates environmental emissions including businesses to a safe, efficient and secure supply of natural greenhouse gases and pollutants that affect air and water gas. With over 550 employees, Gas Networks Ireland is quality. The output from the AD process also includes a very committed to growth, innovation and sustainability and is one effective bio-fertiliser which is more readily absorbed by of only 25 companies in Ireland that holds the Business agricultural land than typical synthetic fertilisers, and is also Working Responsibly Mark. far better than spreading raw slurry. The company has a dynamic Corporate Responsibility Industries in Ireland are looking for renewable heating strategy for 2017-2019 in place and the programme is solutions, and renewable gas represents the most cost-effective managed, delivered and measured across the pillars of solution, and there is also a growing demand for renewable gas Marketplace, Environment, Community, Workplace and as a fuel for public and commercial transport. Gas Networks CR Governance and Communications. Some highlights Ireland is promoting a solution based on renewable gas from the programme are outlined here. injector points on the national gas network. Once the gas is injected into the network, it is the same as conventional natural COMMUNITY IMPACT KEY FACTS gas and is available for use by all customers. Gas Networks Ireland delivers a number of nationwide community programmes focusing on the areas of education and employability. The programmes highlight the importance of education and encourage students to stay in school to realise their potential. Science, Technology, Engineering and Maths are at the core of the business and the company supports a number of STEM related educational programmes. The company supported 83 community initiatives in 2016. Over 5,000 students nationally participated in their educational programmes in 2016. In 2016, one in five employees volunteered on community programmes with a total of 1,073 volunteer hours. The company donated 4,500 carbon monoxide alarms to Age Action. Compressed Natural Gas (CNG) vehicle outside Gas Networks Ireland’s office in Finglas, Dublin COMPRESSED NATURAL GAS VEHICLES Commercial vehicles using diesel account for 3% of the vehicles on Irish roads but 20% of total energy used and 30% of total transport emissions. If these vehicles were converted to Compressed Natural Gas (CNG), the benefits would include cheaper fuel for fleet operators, lower air pollution, and reduced noise pollution. This year Gas Networks Ireland has started to develop the first of 14 stations of a planned network of 70 CNG filling stations around the country. In addition, the renewable gas Christina van der Kamp, CSR Manager, during an ‘Our Universe’ injection points will provide support to commercial vehicle workshop, which fosters interest in STEM subjects among owners wishing to purchase dedicated CNG vehicles, schoolchildren ensuring that renewable gas will become part of Ireland’s transport fuel mix. RENEWABLE GAS According to Denis O’Sullivan, Head of Commercial, Gas Reports published in 2017 by the European Commission and Networks Ireland: “CNG, and renewable gas, will play a major the Sustainable Energy Authority of Ireland highlight the role in Ireland’s transition to a low-carbon economy. Gas potential of renewable gas to supply 20% of Ireland’s gas Networks Ireland is determined to play our part in facilitating needs using the existing infrastructure by 2030. the development of a new, cleaner CNG transport network for Renewable gas can be produced from a wide range of commercial vehicles and also in ensuring that renewable gas in sustainable organic residues such as domestic organic wastes, our existing network becomes a reality.” 62 BUS INES S PLUS A UG UST 2017
C ORPORAT E S OCI AL R E SPONSIBILITY P ROF I LE Tesco Supporting Local Communities Donating surplus food to over 250 charities nationwide and supporting over 9,000 community projects through the Tesco Community Fund are key parts of Tesco’s Corporate Social Responsibility strategy. A t Tesco Ireland we are proud of the role we play in supporting our local communities. We are one of Ireland’s largest private employers, employing over 13,000 colleagues across our 149 stores, our Gistribution Centre and Head Office. Ensuring that we make a positive contribution to the communities in which we operate and being a good neighbour are important to us. TACKLING FOOD WASTE As the first retailer to launch a surplus food donations programme in 2014 with our partner FoodCloud, we are Kevin Smith of Tramore Cliff Rescue, one of the 9,000 local proud to be leading the way in tackling the issue of food projects to have benefited from the Tesco Community Fund waste in Ireland. At the end of each day, unsold food in our stores that is centres are just some of the projects that can benefit. nearing its ‘best before’ or ‘use by’ date is donated to local Every eight weeks, three local good causes per store are groups and charitable organisations. The system works by nominated by customers by using blue tokens, regardless of using dedicated technology in stores – Tesco staff notify spend. At the end of the eight weeks, the tokens are counted registered charities within the store catchment area when and the fund (up to €1,000 per store) is divided between the surplus food is available to be collected. three good causes. We encourage anyone who knows or Over 250 charities and community groups are now works with a cause that could benefit from the Tesco registered and actively benefiting from the nationwide Community Fund to go to their local Tesco store to nominate programme. Every week, we redistribute up to 40,000 meals them and participate. to the registered local community groups. So far, we have donated over four million meals, resulting in savings of over CHARITY PARTNERSHIP €5.6m for good causes nationwide. Beneficiaries include We have been working with Temple Street Children’s youth services, homeless organisations, colleges, schools Hospital as our charity partner since October 2014. We have and the elderly, all of whom can access good quality food. raised over €2.5m for the hospital, which has been invested Community groups or local charities that could benefit into buying life-saving hospital equipment. To ma imise from receiving surplus food donations are encouraged to fundraising, we implement key fundraising campaigns across email foodwastemovementJtesco.ie or visit their local Tesco our business every year. store for more information. Over the last year, Tesco employees have led the way in fundraising activities, including the xreat Irish Bake Off, which raised €130,000 in one day. Tesco staff and customers baked, bought, ate and sold an abundance of culinary creations to help raise funds for Temple Street Children’s hospital. In une 2016, Tesco Ireland launched the Temple Street Bouquet for €10, from which a donation of €1 per bouquet sold is donated to the hospital. To date, sales from this bouquet have raised over €100,000 for Temple Street. Philip Conlon, store manager of Tesco Extra in Drogheda, with Mairead Davis and Clionadh Cunningham of The Connect Family Resource Centre in Drogheda, which is supported by Tesco Ireland’s surplus food donations programme. TESCO COMMUNITY FUND Since launching the Community Fund in 2014, we have donated over €2.4m to more than 9,000 local projects and good causes in the communities around each of our 149 stores. Local sports clubs, schools, animal shelters, elderly care services, community crèches and community care Anthony Lannucci from Sallynoggin showcases Tesco Ireland’s bouquet in aid of Temple Street Children’s Hospital B U S I N ES S PL U S AU G U S T 2 0 1 7 63
C ORP ORAT E S OCI AL R E SPONSIBILITY P ROFI LE KBC Bank Ireland A four-pronged Sustainability approach from KBC Bank Ireland now includes a Bright Business Ideas fund to support social entrepreneurs. A s the Bank of You, we want to support colleagues, customers, communities and society in a way that matters most and makes a positive, lasting impact. To deliver this, our sustainability programmes focus on four main areas: entrepreneurship, financial literacy, environmental responsibility and health and wellbeing. Employees, friends, family and Alzheimer Society celebrate raising €100,000 for the charity at the KBC Hub2Hub finish line WELLBEInG Health and wellbeing took centre stage at KBC earlier this year when we became the primary sponsor of WellFest, Ireland’s only health, fitness and wellbeing festival. In continuing our journey to help others enjoy better health, later Bernard Brogan Gaelic Footballer and the KBC Team enjoying all this year, KBC will officially join see Change, complete the the ‘Wellvibes’ at Wellfest, for which KBC was the headline sponsor Green ribbon Workplace initiative and receive our See Change 6-Step Pledge. This promotes open conversation EntrEprEnEurshIp around mental health and challenges stigma in the workplace. Entrepreneurship is part of what makes KBC tick. We like to develop innovative products for customers and we COMMunItY encourage our people to be creative thinkers and doers. We’re passionate about the communities we work in, and We also recognise the bright sparks with standout ideas that we’re committed to giving all 1,000 KBC employees in Dublin, can make a difference in communities. Cork, Limerick, Galway, Kilkenny, Waterford, Kildare and KBC’s Bright Ideas is a funding initiative that has Wicklow the means and opportunities to fundraise, volunteer rewarded over €250,000 so far to the most innovative and and fly the flag for great causes close to our hearts. entrepreneurial ideas in communities around Ireland. This This year, over 70 employees ran 600km cross country in year, we launched Bright Business Ideas to support social 60 hours for the Alzheimer society of Ireland to raise over entrepreneurs who are in the business of doing good. All €50,000 for the charity, with KBC matching donations to told, our Bright Ideas initiative will provide €200,000 this year bring the total to over €100,000. And that was just one alone for inspirational projects across Ireland. initiative in a growing calendar of events that touch on all aspects of community life, and where KBC is working to FInAnCIAL LItErACY make a difference for the better. Financial literacy can empower people to make informed choices, especially when it comes to buying a home. This year, we welcomed over 200 people to our Mortgage Lounge, a free education event designed to guide home buyers through every step of the process. EnVIrOnMEnt The results speak for themselves. This year alone, KBC’s Environmental Strategy received the IsO14001 accreditation, we reduced our carbon emissions, were shortlisted for Sustainability Team of the Year and won the Excellence in Pictured at the KBC Enactus Internship Pitch, part of the KBC Sustainability and Client & Service Provider Partnership entrepreneurship focus were (from left) Sanchit Jain, Donnacha Award 2017 for our sustainable green workplace initiatives. Murphy, Kerri McCaughey KBC, Luke Byrne and Maebh Hanrahan. 64 BUS INES S PLUS A UG UST 2017
C ORPORAT E S OCI AL R E SPONSIBILITY P ROF I LE ESB Building a Brighter Future CSR remains at the core of what ESB does, as the company seeks to build a brighter future for both itself and the nation. L SUPPORTING YOUNG PEOPLE ast year ESB was awarded the overall award for Anne Cooney explains: “It’s a very good fit for us. As a leading Outstanding Achievement in CSR at the 2016 Irish employer, it makes sense for us to support young people Chambers Ireland CSR Awards. ESB was given the top in developing the skills to succeed in tomorrow’s workplace. honour for having CSR practices embedded in the company’s In common with many other Irish companies, ESB requires core, and for ongoing dedication to community engagement access to people with strong science, technology, maths and and responsible business practices. literacy skills. All of these are grounded in providing young CSR is not something new to ESB. The organisation has people with the best education possible.” been engaged in responsible business practices since its Anne adds that ESB is also conscious that the company foundation in 1927, long before the term CSR was coined. and staff have been the beneficiaries of historically high With such a strong legacy, one of the crucial principles of the standards of educational delivery. “We have a duty to organisation’s CSR policies is that ESB never works in a acknowledge and repay that investment made in us and we vacuum. National policy and structured ways of adding value are pleased to be the national partner with An Cosán Virtual to existing, high-quality services are always considered before Community College,” says Anne. “There are many barriers embarking on any new CSR programme. for people across Ireland in accessing further and higher education. This innovative programme has the power to break down these barriers and offers a great opportunity for anyone wishing to develop their skills and achieve their full potential.” The ESB team collecting their award for Outstanding Achievement in CSR at the 2016 Chambers Ireland CSR Awards ROBUST SOLUTIONS “We look at national problems, and at how we can support robust solutions”, says Anne Cooney, Group CSR Coordinator. “One of the key areas of work in the past decade has been around suicide prevention and support, and ESB has given over €5 million towards suicide prevention services over the ESB Chief Executive Pat O’Doherty, Minister Denis Naughten past ten years.” and An Cosán Virtual Community College’s Liz Waters at the Earlier this year, ESB pledged support to Aware’s Life Skills launch of ESB’s three-year partnership for Schools programme. Company staff decide on priority areas for Corporate Responsibility activities, and how to LOW CARBON FUTURE support positive mental health in young people is particularly As a utility company, ESB believes it has a responsibility as a close to their hearts. More recently ESB has extended its corporate citizen to support Ireland in addressing the focus to include education as a core area for funding support. challenges of climate change while ensuring an energy supply for Ireland that is clean, reliable and affordable. To this end, ESB aims to lead the charge in addressing the challenge of a low-carbon future, investing and innovating in new technologies and business models to increase efficiency and drive forward the decarbonisation of the electricity system. The company is developing wind farms and constructing a biomass plant in the UK. ESB has also invested heavily in the Irish electricity network to create a smart grid, capable of supporting increasing levels of intermittent renewable generation and enabling the connected customer to take more control over their energy use. Pat O’Doherty, ESB Chief Executive, and Dominic Layden, Aware “As ESB looks to the future, I am in no doubt CSR will Chief Executive, with students from St Paul’s College Raheny continue to evolve and develop”, says Anne Cooney. “The and St Mary’s Holy Faith Killester, announcing ESB’s support of term ‘CSR’ is really unimportant: what matters is the meaning, the national rollout of Aware’s Life Skills for Schools programme the movement and the action behind it.” B U S I N ES S PL U S AU G U S T 2 0 1 7 65
B P S URVE Y C OR P O RATE SOCI A L RE SP ONSI BI LI TY Creative Solutions The government provides matched funding for donations to the Social Innovation Fund, writes Emily Styles distributed €150,000 to the four winning applicants. Among them were Pieta House Resilience Academy and Intercultural Language Service. SIF also runs an Education Fund, providing cash and support for ten projects improving education attainment for people experiencing educational disadvantage. SIF provides matched funding only if the project has secured private or philanthropic backing. According to SIF CEO Deirdre Mortell, private project donors for this fund range from individuals to SMEs and multinationals. In 2016, SIF raised €1m in corporate and individual donations, with Google accounting for half of that. Mortell says that individual and corporate donations have increased significantly in 2017, and the organisation has a full- SIF chief executive Deirdre Mortell with minister Eoghan Murphy (left), Mason year funding target of €1.5m. In 2016, Hayes & Curran managing partner Declan Black and students Mithran the government signalled that it is Tharmendran and Isabella Keogh prepared to go beyond its current €5m SIF funding commitment, but first the T he Social Innovation Fund (SIF) surplus stock from businesses and organisation has to raise private might sound vague in name but reuses them as art materials. The funding to that level. there’s no mistaking its worth to Medtronic Foundation now partners the organisations it supports. Its for Animate and will provide funding Social Growth Fund brief is to provide funding and soft this year to ten social innovations “We can work with a range of supports – including mentoring, driving healthier communities. companies and we want to be planning and promotional aid – for nationwide with our private ‘creative solutions to critical social Google Donation supporters,” says Mortell. “Companies issues’. SIF also partnered with Google for might find that the social innovation For SIF, a social innovator is an ThinkTech, which sought out projects align with their brand or individual or group that tackles social technology solutions for social problems. corporate values. We do the hard work problems in a more effective and Google contributed €500,000 in 2016 by seeking out suitable projects.” sustainable way than existing and the government matched it. That As well as renewing its existing approaches. SIF’s funding model relies provided funding of around €250,000 initiatives, SIF is planning to launch a on corporate input: for every euro in in cash and supports to The Alone growth fund with big socially focused business support the organisation Platform, which provides wellbeing ventures in mind. The new growth receives matched funding from the monitoring for older people; fund will aim to provide growth capital government’s Dormant Accounts Fund. Foodcloud, which alleviates retail food of up to €1m per investee over two to The first initiative announced by SIF waste; and iScoil, which provides four years, as well as non-financial was the Animate programme in 2015. online education for early school supports. “We’re seeking a partner for This non-profit accelerator provides leavers. this fund,” says Mortell. “We want to €10,000 cash and soft supports to Other funding streams launched by provide large-scale grants to projects or organisations addressing SIF include the Engage and Educate individuals or organisations to scale health and social issues. Four winners Fund, a three-year, €450,000 and grow, much like a VC firm can. were announced in 2016, among them education-promotion initiative that’s We want to talk to corporates and a charity shop bookselling platform being supported by law firm Mason foundations that might want to get and ReCreate, a venture that takes Hayes & Curran. This fund recently involved.” 66 BUS INES S PLUS A UG UST 2017
B P S URVE Y C O R P O RATE SOCI A L RE SP ONSI BI LI TY Reusing Computers Redundant office IT equipment can help improve education in disadvantaged communities around the world, writes Karina Corbett D isposing of unwanted IT equipment in a safe and sustainable manner provides useful opportunities for companies to supplement their CSR efforts. Instead of e recycling PCs in a traditional manner, many businesses and organisations further the lifespan of their tech assets by donating them to causes that will benefit others. Camara Education is a resource for companies with sustainable IT disposal needs. Founded in Dublin in 2005, Camara sends refurbished computers Camara’s Steven Daly and Google’s Claire Conneely with students in St and provides digital literacy training to Patrick's National School, Chapelizod schools and other educational institutions in several African Last year, Dublin City Council Camara to provide technology countries, as well as Jamaica and Haiti. donated 371 computers and 365 flat- planning, teacher professional To date, the charity has securely erased screen monitors for reuse. Another 511 development and computers to 44 over 100,000 computer hard drives so computers were salvaged for parts to schools in Ireland and 26 schools in that the machines can be re-used. refurbish other computers. The PCs Kenya. In Ireland, Camara’s work will and monitors are now being used to involve the development of a whole Hard Drive Erasure improve the education of children school technology plan, provision of According to Mark Fox, business attending schools in Zambia, Kenya, computers, and a suite of professional development manager, Camara’s USP Ethiopia and Tanzania. learning experiences for teachers and is that it reuses rather than recycles. Camara Education deals with about principals. “Our core ethic is to reuse because we 500 clients, among them AIB, PwC, Camara Education doesn’t just work are primarily an educational Bord Gáis Energy and Salesforce. Dell with the big players, however. “Our organisation. Each hard drive is erased supported the opening of Camara’s customer portfolio varies and our using a program that is compliant with education hub in Tanzania in 2012 and bread and butter is SMEs,” says Fox. US Department of Defence standards, also supplies computers to be used in “Ideally, we are looking for 10 or more so any data on the PC or laptop is some of Camara’s e-learning centres. computers from a customer.” Camara beyond retrievable. At no stage is any HP worked with Camara Education charges for collections – generally €50 hard drive data accessed and after the to help establish the first OEM- to €75 for the Dublin area – and also wipe a new operating system is loaded, approved e-waste recycling facility in charges €5 per hard drive wiped. either Ubuntu or Windows 7.” East Africa, while IBM employees have Another player in the computer reuse Every computer that Camara reuses assisted with the old computer space is Rehab Recycle. Its Promise gives 21 children digital literacy, so the refurbishment process in Dublin before IT programme facilitates companies in computers discarded in Ireland the machines are shipped to Africa. the secure donation of IT equipment to annually could provide five million Other tech partners include Intel, Cisco schools, charities and community children with PC access. Computer and EMC. groups in Ireland. Data on the old reuse is better for the environment Camara recently announced a new machines is certifiably erased and the than recycling because some computer venture supported by Google.org, the venture provides employment for components are made of hazardous philanthropic arm of Google. A people with disabilities. and toxic materials. €560,000 grant will be used by continued on page 68 B U S I N ES S PL U S AU G U S T 2 0 1 7 67
C ORP ORAT E S OCI AL R E SPONSIBILITY P ROFI LE Croke Park Stadium Recognised internationally for sustainability excellence, Croke Park Stadium also has a bustling portfolio of community focused events. Its Community Fund has disbursed €800,000 since 2009. C roke Park Stadium, home of Gaelic Games and mecca to GAA fans across the world, is also an international leader in sustainability excellence. The stadium, one of the largest in Europe, hosts numerous high-profile sporting and musical events annually and welcomes over 1.5 million visitors each year. ISO VANGUARD Croke Park is proud of its long-established sustainability Each July, 250 local children enjoy a week-long community cúl credentials, having already camp that is subsidised by Croke Park for its youngest neighbours. become the first stadium in Ireland and the U to secure successfully applied for support last year. Established in 2009, both ISO14001 and ISO the community fund has now allocated over €800,000 in 20121 standards. The support to local groups, voluntary projects and special stadium is an acknowledged community events in the stadium’s 1.5km community radius. trailblazer when it comes to aspiring to and achieving the Every Kuly, 250 of the stadium’s youngest neighbours highest levels of international participate in Croke Park’s annual week-long community sustainability excellence. In summer camp. Each December, Croke Park also organises a 2016, it became the first special Christmas lunch for 650 elderly neighbours. Now in its stadium in the world to be 16th year, more than 100 stadium staff and contractors, as Croke Park was the first stadium in well as local gardaí from ountjoy Garda Station, volunteer certificated to the updated the world to be certificated to the Environmental Standard ISO their time to make this festive occasion a very special updated Environmental Standard 14001. community event. ISO 14001:2015 last year Since 2014, Croke Park has also maintained a ratio of zero per cent of the stadium’s waste going to landfill. Over the past three years, Croke Park has diverted over 1,500 tonnes of waste and simultaneously increased its overall recycling rate year on year to nearly 80%. URBAN BIODIVERSITY In 2014, Croke Park commissioned a report into urban biodiversity initiatives in the stadium. This assessment reviewed the uniMue position that Croke Park has in a high- Pupils from nearby St. Columba’s NS, Iona Road, were Croke density urban area close to Dublin’s city centre. Wased on Park’s Green Ambassadors this year, helping match goers the report’s findings, the stadium created a wildlife corridor ensure their rubbish went in the correct bin within the stadium to help preserve urban habitats for local wildlife7 this development has seen both ravens and blue tits As part of the stadium’s programme of continual successfully nest in the stadium over the last two years. improvement, Croke Park performed a review in 2016 to develop the stadium’s strategic sustainability mission for the Since 200F, Croke Park has also invested heavily in retrofitting next three years. The stadium’s new targets and objectives the stadium with custom-made management systems, draw on Croke Park’s achievements to date and are aligned including one specifically for the pitch. Not only does this with international standards. cutting-edge technology help Croke Park to have one of the most enviable playing surfaces in the world, but its custom- They represent an evolution of the stadium’s approach, made management system has also reduced pitch energy from focusing on key aspects to reducing consumption by over 15%. impact and generating a sustainability awareness culture. Croke Park will be COMMUNITY FUND ‘changing the game’ in the next few The stadium’s annual Community qund of €100,000 continues years when it comes to sustainability. to go from strength to strength and 59 local groups Jatch this (green) space. 68 BUS INES S PLUS A UG UST 2017
C ORPORAT E S OCI AL R E SPONSIBILITY P ROF I LE Kerry Group Kerry Group touches the lives of millions of people every day. It aims to make a positive impact on those people and its sustainability programme is key in doing so. O ver the last 40 years, Kerry has grown to become a world leader in taste and nutrition and a leading provider of branded and private label food products. Having begun life as a dairy co-operative, with the goal of supporting farmer members, we understand the importance of a sustainable business model. While we continue to work with many of those same farm families who helped to establish Kerry, our reach and footprint now extend right across the globe. To deliver on our mission of creating long-term value for all our stakeholders, we have a comprehensive, group-wide approach to sustainability, built on four key pillars. Through this programme, we aim to reduce our environmental impacts and make a positive contribution to the communities around us. Photo:WFP/Hetze Tosta We have made great progress, surpassing our Kerry and WFP have launched a pioneering project in Honduras expectations and giving us the platform to expand our goals that aims to improve the nutritional value of school meals and strengthen our targets. In 2015, we launched the Kerry Group Towards 2020 sustainability programme, our current ensure the responsible sourcing five-year plan for further embedding sustainability within the of the raw materials we use and group’s activities. With a focus on the key issues for our enabling the production of great business and stakeholders, we continue to improve our tasting and healthier consumer performance across each of our four pillars. products. We are proud to have been a founder member of Bord Bia’s Origin Green programme — in 2017, we became the first major milk processor to achieve 100% certification under the Sustainable Dairy Assurance Scheme. WORKPLACE With over 23,000 employees, our people are central to our success. At Kerry, we want to create a workplace where everyone can flourish. Under the Workplace pillar, we aim to promote greater health and wellbeing and ensure a diverse and inclusive environment, where all employees can participate. Across all sites we promote access to training, creating learning and development opportunities that support people as their careers progress. Our Graduate Kerry is the first major milk processor to achieve 100% certification Development Programme has proved hugely successful over under Bord Bia’s Sustainable Dairy Assurance Scheme the years — both our current and incoming CEOs began their careers with Kerry as graduates. ENVIRONMENT Under this pillar, we are implementing recognised COMMUNITY environmental management systems across our sites and We have a proud record of community support, which have targeted further reductions in carbon, water and waste. continues to be an important value in all regions across the We also have the goal of achieving zero waste to landfill and organisation. In 2016, we became the first Irish food already divert over 90% of our waste volumes towards other company to partner with the World Food Programme (WFP), productive uses. In 2016, our efforts on carbon reduction the food assistance branch of the United Nations and the were recognised by the achievement of a leadership level world’s leading humanitarian organisation fighting hunger. As rating from CDP for action to help mitigate climate change. part of a three-year pioneering project in Honduras, Kerry Group and WFP will ensure that nutritious dairy products are MARKETPLACE safely and sustainably incorporated into the Home Grown We understand that consumers are increasingly concerned School Meals programme in the project area. about how their food is produced and its impact on their For more information on Kerry’s sustainability health. Under the Marketplace pillar, Kerry is working to programme, visit kerrygroup.com/sustainability. B U S I N ES S PL U S AU G U S T 2 0 1 7 69
C O RPORAT E S OCI AL R E SPONSIBILITY P ROFI LE Bank of Ireland For over 200 years, Bank of Ireland has been a part of communities across Ireland. Helping communities to thrive enables us to maintain a local presence and, in turn, finance local businesses and commerce. W e believe that a responsible business follows a suPPoRTInG enTeRPRIse – WoRkBenCh strategy that delivers sustainable profitability for Workbench is a unique concept that connects entrepreneurs, us and our customers. We seek to do this by our staff and local organisations by offering a free dedicated supporting good causes and developing skills, by promoting space for co-working, product launches, and events that inclusivity and diversity and by supporting entrepreneurship, support innovation, the community and new ideas. Over 200 innovation and community participation. businesses have used the Workbenches in Galway, Limerick, Our annual Responsible Business Report has become an Cork and Dublin. Our Innovation team works with area important part of communicating with all of our stakeholders managers to understand start-up and enterprise needs and and it acts as a catalyst for us to continually improve our explore how Workbench can address these issues. approach. The report can be accessed at: bankofireland.com/responsiblebusiness. suPPoRTInG CommunITy – enTeRPRIse ToWn Bank of Ireland enterprise Town supports local communities GIve ToGeTheR/ChaRITy PaRTneRs and helps to drive business for SMEs in their locality by Give Together, our charity and community investment providing a platform to showcase their products and services. initiative, is celebrating 10 years with over €30 million raised The initiative has grown to a nationwide programme of 150 and over 7,400 staff days volunteered. This year we selected towns, investing €1.2m in 2017. Two thousand colleagues three new charity partners – age action, Irish heart and support the initiative, with 10,000 businesses, over 3,000 sports The Jack & Jill Children’s Foundation. We are working and community groups, and 400 schools participating in 2017. closely with each organisation to deliver what will make the most difference to them, whether that is fundraising, volunteering, mentoring or providing facilities/training. Special guest Mickey Harte presenting children from local clubs with certificates after the GAA blitz in Manorhamilton Enterprise Town in June 2017 suPPoRTInG youTh – BIzWoRld BizWorld Ireland promotes entrepreneurship skills through workshops in primary schools nationwide, with pupils learning about Bernie McHale and Miriam Byrne from Bank of Ireland, and expert enterprise in fun and creative gardener Tom Fitzgerald, help out during The Great Bank of Ireland Backyard Blitz. ways. The Bank of Ireland partnership has provided the suPPoRTInG volunTeeRInG – aGe aCTIon charity with an enthusiastic BaCkyaRd BlITz army of volunteers enabling Presentation Primary School in One of the first big events with one of our charity partners more primary schools to get Listowel was crowned overall took place in July with the Great Bank of Ireland Backyard involved. 150 colleagues winner and winner in the 'Most Blitz. More than 300 Bank volunteers and expert gardeners have been trained as tutors Original Business Idea' category gave clients of Age Action a ‘dig out’ to tidy up over 125 by BizWorld to run two-day for Kool Kiddie Packs, an activity gardens in Dublin, Galway and Cork. The wider Age Action workshops. The partnership pack to keep young children programme combines volunteering, fundraising and financial delivered 300 workshops to occupied. School students are support, as well as providing teaching on the basics of the 9,000 primary school pictured with BizWorld Judge internet and digital world through our Digital Arrows Tea & children in the 2016-2017 Rory Carty, Head of Youth Teach sessions. school year. Banking, Bank of Ireland 70 BUS INES S PLUS A UG UST 2017
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