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AUGUST 2017                        SURVEY

    CORPORATE     THE BUSINESSES THAT
       SOCIAL     MAKE A DIFFERENCE
RESPONSIBILITY    IN THE COMMUNITY
                    ILLUSTRATION: GARY BLATCHFORD/ILLUSION ANIMATED PRODUCTIONS
CORPORATE SOCIAL RESPONSIBILITY - THE BUSINESSES THAT MAKE A DIFFERENCE IN THE COMMUNITY - BizPlus
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Responsible Business
                CSR is no longer an optional add-on but is becoming a necessary part
                            of mainstream operations, writes Emily Styles

I
  reland’s Second National Plan on           corporate approach. The spectrum of                  involved in organising a range of
  Corporate Social Responsibility            social issues that corporate and SMEs                fundraisers. Aramark’s charitable fund
  2017-2020 articulates a vision for         are involved in include education,                   was established in 2008 and has
  Ireland to be recognised as a Centre       community projects and social                        raised €385,000 across Ireland.
of Excellence for responsible and            inclusion. Within these areas, there is
sustainable business practices. The          plenty of scope for imaginative                      Dublin Airport
‘Towards Responsible Business’ policy        partnership models to be formulated,                 Dublin Airport recently launched a
document, launched in June 2017,             as evidenced by the following projects.              €10m Community Fund, with the
underpins the government’s objective                                                              promise of disbursing €400,000 per
of building a strong economy and             Grant Thornton                                       year over the next 25 years in local
delivering a fair society, according to      Grant Thornton’s CSR activities focus                projects focused on environment and
Tánaiste Frances Fitzgerald.                 on community, education, wellbeing                   sustainability, sports and recreation,
  At the launch event, the enterprise        and environment. Community-                          social inclusion and community
minister stated: “We need to deliver a       focused initiatives include organising               development, health and wellbeing,
clear message of encouragement and           the annual 5K Corporate Team                         and culture and heritage. Daa
support to businesses and                    Challenge Run series in Dublin, Cork                 employees, supported by the company
organisations around Ireland to              and Belfast, with the proceeds going                 and members of the public, have
embed responsible business practices         to charity. Partner Noel Delaney says                raised €2m for 18 Irish charities in the
at the core of their business strategies.    CSR has been part of the fabric of the               past 10 years. This year’s charity
  “Businesses who communicate                firm before the term was invented.                   partners are MS Ireland, My Canine
openly and transparently about their                                                              Companion and Merchants Quay
practices, who tell their story and          Aramark                                              Ireland, and in 2016 staff raised
recognise their impacts on society,          Aramark’s charity partnerships,                      €300,000 for Aoibheann’s Pink Tie,
foster a culture of trust with their         chosen by staff, are the Make A Wish                 ARC Cancer Support and
workforce and their customers. CSR is        Foundation and the Irish Red Cross,                  Childline/ISPCC.
no longer an optional ‘add-on’, but is       and up to 15,000 employees will be
becoming a necessary part of                                                                      Core Media
mainstream operations. I encourage all                                                            Radical, Core Media’s content and
organisations to embed responsible              CSR BEST PRACTICE                                 digital agency, took an innovative
business practices at the heart of their                                                          approach to support Focus Ireland’s
business strategy. This is a whole of           Nestlé . . . . . . . . . . . . . . . . . 60       Shine a Light campaign in autumn
government issue, and it is a whole of          Dublin Bus . . . . . . . . . . . . . .61          2016. Digital screens around Grand
business and whole of society issue too.”       Gas Networks Ireland . . . . 62                   Canal Quay highlighted the plight of
  Fitzgerald’s views were echoed by                                                               homeless families, while an interactive
                                                Tesco . . . . . . . . . . . . . . . . . . 63
Tina Roche, CEO of Business in the                                                                digital screen in the window of the
Community Ireland, who added: “The              KBC Bank . . . . . . . . . . . . . . 64           company’s HQ enabled people to
plan recognises that sustainability and         ESB . . . . . . . . . . . . . . . . . . . 65      donate with a tap of their debit card.
Corporate Social Responsibility is an           Croke Park Stadium . . . . . .68
economic competitiveness issue and a            Kerry Group . . . . . . . . . . . . 69            Amgen
strategic business agenda driving the           Bank of Ireland . . . . . . . . . . 70            The Amgen Foundation has invested
core principles and decision-making                                                               over €600,000 in three science
                                                BT . . . . . . . . . . . . . . . . . . . . . 71
within business. It is critical for                                                               education programmes in Ireland:
Ireland’s international reputation that         Three Ireland . . . . . . . . . . . 74            Amgen Biotech Experience, Amgen
we have a robust and credible                   Amgen . . . . . . . . . . . . . . . . . 75        Teach and Amgen Scholars
statement that inspires action by               Core Media . . . . . . . . . . . . . 76           Programme. They provide teachers
business and other key stakeholders.”           Deloitte . . . . . . . . . . . . . . . . 77       with equipment and skills, and
  The means by which companies                  Aramark . . . . . . . . . . . . . . . 80          undergraduates with research stints in
engage in CSR are varied, though                                                                  leading institutions. The programmes
                                                Dublin Airport . . . . . . . . . . 81
employee volunteering facilitated by                                                              have supported 59,000 secondary
the employer is a mainstay for the              Grant Thornton . . . . . . . . . 82               school students and 533 teachers.

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ESB’s Energy for Generations Fund has awarded more than €11m and helped over 700 Irish charities since 2005.
In June 2017, the fund donated €43,000 to Blossom Ireland, The Salvation Army and The Iveagh Trust.
Pictured from left are Paul Harrison, The Iveagh Trust; ESB finance director Pat Fenlon; Auveen Bell of Blossom
Ireland; and Stephen Potter, The Salvation Army

Deloitte                                  Bank of Ireland                           ensure nutritious dairy products are
Deloitte maintains several community      Bank of Ireland announced its new         sustainably incorporated into the
partnerships, for which its staff         flagship charity partnership initiative   Home Grown School Meals
volunteer to become mentors and           in April 2017, linking up with Age        programme in the project area.
training facilitators. Beneficiaries      Action, Irish Heart and The Jack and
include Junior Achievement Ireland,       Jill Children’s Foundation. Supports      BT
Suas and Age Action. Deloitte is          will include funding nursing hours for    BT Ireland’s employees are offered
also involved with long-standing          the children of Jack and Jill families,   three paid working days annually for
fundraising efforts for St Vincent de     bringing CPR training to all              volunteering, and that resulted in over
Paul and the Irish Cancer Society,        secondary schools in Ireland and          8,000 hours of volunteering in
among others.                             supporting older people in every          communities across Ireland in 2016.
                                          community where the bank is active.       In addition, BT Shop for Change, an
Three Ireland                                                                       employee-led initiative, has raised
The mobile phone and                      Kerry Group                               almost €500,000 for cancer research
communications company leverages          Under its Marketplace CSR pillar,         and support services in the past six
its technology expertise to assist An     Kerry is a founder member of Bord         years. BT’s other CSR commitments
Cosán Virtual Community College,          Bia’s Origin Green programme and in       include its stewardship of the annual
which provides affordable online          2017 the company became the first         Young Scientist & Technology
education for disadvantaged               major milk processor to achieve 100%      Exhibition.
communities. Three’s employees also       certification under the Sustainable
provide support and consultancy for       Dairy Assurance Scheme. Further           Croke Park Stadium
VCC, helping with everything from         afield, Kerry is partnering with the      Croke Park gives back to its local
website creation to mentoring, as well    UN’s World Food Programme on a            community through a varied range of
as raising €34,000 for the charity.       pioneering project in Honduras to                         continued on page 58

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events and services in its Community
Gain initiative. Activities include
computer programming classes for
young residents, while its subsidised
Croke Park Community Cúl Camp
for local children is a community
highlight during the summer months.
Meanwhile, The Croke Park
Community Fund has allocated over
€800,000 to local groups since 2009.

Tesco
The Tesco Community Fund has
donated over €2.4m to more than
9,000 local projects and good causes
around the country since 2004. Local
sports clubs, schools, animal shelters,
elderly care services, community
crèches and community care centres are
some of the projects that benefit. The
                                             Nesté Ireland staff Rachel Kumar (left), Christopher Dowdall and Rachel
retailer’s charity partner is Temple         Galligan taking part in a static cycle to raise funds for Down Syndrome
Street Children’s Hospital. Since            Ireland. Over 700 employees from Nesté Ireland, Citywest and Nestlé’s Wyeth
October 2014, over €2.5m has been            Nutrition infant formula plant in Askeaton have committed to raise €70,000
raised, and staff fundraising initiatives    for DSI over a two-year period
have included the Great Irish Bake Off,
which raised €130,000 in one day.            Dublin Bus                             drawn from a wide variety of applicants.
                                             Since 2003, Dublin Bus has been        They included the Irish Guide Dogs for
Gas Networks Ireland                         putting unclaimed customer change      the Blind and Esker Celtic Football
Gas Networks Ireland has a number            to good use through its Community      Club, who used the grant for a frame
of strategic partnerships with               Spirit Awards. The awards have         football programme for children who
community and voluntary groups.              helped fund more than 1,800 groups     use frames as their means of mobility.
One involves delivering the ‘Our             across the company’s network, which    Ballymun Men’s Shed was another
Universe’ programme in partnership           covers Dublin and parts of counties    recipient; the organisation used its
with Junior Achievement Ireland. It is       Wicklow, Kildare and Meath. Each       Dublin Bus grant to run carpentry
a classroom-based ‘learning by doing’        year grants of €5,000, €2,000 and      workshops for members. Other
style science education programme            €1,000 are awarded to grassroots       beneficiaries were ARTzheimer's,
that was delivered to over 5,000             voluntary and community groups to      which brings Alzheimer’s disease
primary school students last year.           develop new projects, grow services    education into a classroom setting
Other initiatives include partnering         and help raise community spirit in     through art, and Tree of Hope which
with BITCI to deliver Time to Read           their local community.                 plants trees in communities as a
programmes in primary schools.                 There were 85 recipients in 2016,    symbol to all affected by a suicide or
                                                                                    living with mental health issues.

                                                                                    KPMG
                                                                                    Improving literacy and education is a
                                                                                    big CSR goal for KPMG, and on World
                                                                                    Book Day in March 2017, 500 books
                                                                                    were donated to four schools. KPMG
                                                                                    Families for Literacy is a volunteer
                                                                                    programme with several strands,
                                                                                    including a paired reading programme
                                                                                    with students at CBS Westland Row
                                                                                    and support for Doodle Dens after-
                                                                                    school programmes in the East Wall
                                                                                    and Sheriff Street.

                                                                                    Law firm A&L Goodbody sponsors
                                                                                    Catherine Ann Cullen as Writer-in-
                                                                                    Residence at St. Joseph’s National
                                                                                    School in East Wall in Dublin. Here
                                                                                    she’s pictured with 3rd class pupil
                                                                                    Kayleigh Kelly

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Vodafone
The ISPCC will benefit greatly from a
five-year partnership it secured with
Vodafone Ireland. The partnership
will provide the charity with €2m in
direct funding from the Vodafone
Foundation, with the telco covering
the Society’s call costs until 2026. The
charity will also benefit from funds
raised by Vodafone employee efforts.

Bord Bia
Launched in 2012, Origin Green is the
only sustainability programme in the
world operating on a national scale.
Independently verified by SGS, this
voluntary programme enables
Ireland’s farmers, food and drink
producers and retail and foodservice
operators to achieve measurable
                                            A 60-strong relay team of KBC Bank staff raised €40,000 for the Alzheimer
sustainability targets. Health and          Society in a 600km relay race held in June 2017. The bank matched the
nutrition became a mandatory target         amount raised, bringing it to over €80,000. Pictured are KBC’s Sarah Nolan
area within all Origin Green plans in       and Ray Cregan, a member of the Dementia Carers Campaign Network
2016. Musgrave, McDonald’s, Sodexo,
Lidl, HMS Host and Compass Group            hours to help Coolmine with                    Podiatry Unit in Merlin Park Hospital.
participate in Origin Green.                fundraising, mentoring and assisting           Efficiency strategies deployed on this
                                            in ground works.                               project resulted in a reduction in
Google                                                                                     energy use of over 6,000kWhrs, and
Google has been working with Business       Done Deal                                      the prevention of over 160 tonnes of
in the Community Ireland’s Local            In Done Deal’s Charity Month                   material waste.
Leadership programme, which matches         initiative, three charities are selected by
the skills of Google employees with the     employees every second month. For the          Lindt
needs of NGOs. Google staff in Dublin       duration of that month, 10% of the cost        Lindt Chocolate Ireland celebrated a
put their technological expertise to        of placing a classified ad with Done           successful Easter fundraising
good use by helping organisations to        Deal goes directly to the chosen charity.      campaign with Temple Street at
improve their websites.                     The CSR gesture has raised more than           Dundrum Town Centre this year.
                                            €1.2m for charities since 2010.                Shoppers were given the chance to
Mediolanum                                                                                 personalise their own Lindt chocolate
The financial services firm focuses its     Carey Building Contractors                     bunny, with funds raised going to
CSR efforts on children and partners        The company was a 2016 winner in               Temple Street Children’s Hospital. The
with Coolmine because of the work           the Chambers Ireland annual CSR                campaign raised nearly €29,000.
the charity does helping families           Awards thanks to its commitment to
affected by drug addiction.                 efficient practices for construction           Dropbox
Mediolanum staff volunteered 1,000          projects. The award related to a new           The US online files facilitator directs
                                                                                           its Dublin CSR activities towards
                                                                                           The Solas Project and CASA.
                                                                                           Dropbox staff volunteer as mentors in
                                                                                           the Solas Business programme,
                                                                                           teaching life skills to children and
                                                                                           encouraging entrepreneurship and
                                                                                           creativity. CASA organises regular
                                                                                           visits to the Dropbox office, where the
                                                                                           groups meet with Dropbox employees
                                                                                           to gain an insight into the office
                                                                                           environment.
                                                                                                         Survey continued on page 60
                                                                                          One of the key activities of law firm
                                                                                          Arthur Cox’s CSR programme is its
                                                                                          trainee-led Zambia Project, with its
                                                                                          focus on education and community
                                                                                          self-empowerment

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C ORP ORAT E SOCI AL R E SPONSIBILITY                                        P ROFI LE

Nestlé in ireland
Creating Shared Value is the way we do business.                  NutritioN1 HealtH aN2 kellNess

N
                                                                  We are stepping up to
         estlé is the world’s largest food and beverage           the sugar challenge
         company. We have more than 2000 brands and are           and aiming to
         present in 1A1 countries around the world. In Ireland,   contribute to public
Nestlé employs over 950 people at our infant and maternal         health by stripping out 10 of sugar from our confectionery
nutrition plant at %skeaton, Co. )imerick which has been in       portfolio by 201&. Khis will largely be achieved by replacing
operation since 1A9‘ and our commercial offices in Citywest,      sugar with higher 3uantities of existing ingredients or other,
Dublin. Creating Shared Balue YCSB– is the way we do              nonPartificial ingredients and ensuring products are below
business. It’s an approach based on respect for people,           a certain amount of calories.
cultures and the natural environment. We want to help shape         uituat now contains extra milk, extra cocoa and reduced
a better and healthier world. We also want to inspire people to   sugar F it can be identified by newly designed 76xtra (ilk -
live healthier lives.                                             Cocoa’ packs on shelves.
                                                                    MilwbKar has increased the amount of milk in its new core
sustaiNa ility                                                    recipe from 2V to 9.5 , making it the No.1 ingredient.
Our aim is to grow our business while reducing our impacts          rofntree,s has unveiled new 0 less sugar versions of
on the environment. We have a sustainability strategy that        brdit Pastilles and randoFs.
underpins each of our brands, as well as for our company
as a whole, to ensure that our impacts on the environment         CHarity ob tHe year
are reduced.                                                      Our staff at Citywest and at Wyeth Nutrition in %skeaton
                                                                  selected Down Syndrome Ireland as their 7Charity of the Gear’
                                                                  until end 201&. DSI supports ,500 members across Ireland
                                                                  through its services in healthcare, education, early
                                                                  development, speech and language therapy and independence

Brian Shiel, Wyeth’s Safety, Health & Environment Lead
with Kate Blessing and Alison Finnucane from Askeaton
National School.
   Nestlé’s Wyeth Nutrition Infant jormula plant in %skeaton
engages in a comprehensive range of environmental
sustainability activities and is a member of 4ord 4ia’s
Origin Ereen. We were the first business in Ireland to create     Andrew Shaw, Country Manager, Nestlé Ireland and
a butterfly meadow and insect lodge to enhance local              Mary Doherty, President, Down Syndrome Ireland,
biodiversity.                                                     Alex Smith and Beula Lynch.
   Our Nescamé Plan is a global initiative with commitments
in responsible farming, production - supply and                   2u liN sPCa
consumption. It aims to create value throughout the coffee        qurina provide all of the meals for the cats and dogs in
supply chain, from farmers to consumers. We have                  DSqC%’s care and adoption guides for 2,000 new pet owners
committed to invest approximately €25Am in coffee proTects        each year. Khis year qurina announced it will provide ‘0,000
worldwide and distribute 0 Fillion coffee trees by 2020.          meals for the cats and dogs at its facility.
   Our Nestlé Cocoa Plan aims to improve the lives of cocoa
farmers and the 3uality of their products and develop a
sustainable supply of highP 3uality cocoa for Nestlé. In 2015,
we became the first confectionery company in Ireland to use
y00W certimied sdstainaKle cocoa for our confectionery.

siMoN CoMMuNities
We are proud to assist the staff at Cork Simon and Dublin
Simon in their tireless commitment to providing
services to homeless people. Over the past seven years
we have provided almost million cups of Nescafé coffee
and 8it8ats to the Simon Communities.                             Holly Brady with DSPCA puppies Marlo and Lacey.

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C O RPORAT E SOCI AL R E SPONSIBILITY                                             P ROF I LE

Dublin Bus
Dublin Bus’ Community Spirit Awards foster strong community relationships and find a way to put
unclaimed customer change to good use.

D
                                                              WE’VE FUNDED OVER 1,800 VOLUNTARY AND
      ublin Bus is the largest public transport provider in COMMUNITY GROUPS.
       Ireland and the Community Spirit Initiative reflects our            OUR SCHOOLS AND COMMUNITY C0-ORDINATORS
       commitment to play an active role and give back to                CARRIED OUT 300 SCHOOL VISITS LAST YEAR AS
the communities in which we operate. Our CSR vision is ‘to               PART OF OUR SCHOOLS EDUCATION PROGRAMME.
drive Dublin life forward by supporting, improving and
enhancing the lives of the people and the communities that                  OUR COMMUNITY SPIRIT INITIATIVE BUSES MADE OVER
we proudly serve’.                                                       280 TRIPS IN 2016, BRINGING THOUSANDS OF CHILDREN
                                                                         ON SCHOOL TRIPS AND TO SUMMER PROJECTS.
COMMUNITY SPIRIT AWARDS
In 2003, Dublin Bus took the initiative to put unclaimed
customer change to good use by returning it to communities
across the Greater Dublin Area through the Community Spirit
Awards. Each year, grants are awarded to grassroots voluntary
and community groups to develop new projects, grow services
and help raise community spirit in their local community. To
date, over 1,800 groups have benefited from the programme.

The aim of the awards is to establish relationships within the
communities in which we operate services and to actively
support those communities. Some of the 85 recipients
awarded in 2016 include:
   Family Carers Ireland, a national charity for family carers in
Ireland, who used their grant for their Young Carers Programme.     Pride in our employees - Dublin Bus unveiled a colourful new
This supports carers aged 18 and under by providing practical       addition to its fleet to celebrate Dublin LGBTQ Pride 2017
and emotional support, allowing them to balance their caring
responsibilities with being a young person and growing up.          The co-ordinators visit national schools across Dublin and use
   Southside Travellers Action Group, who work on issues            different techniques to communicate how to use and respect
relating to Traveller welfare and rights. The group used its        public transport in their area, including safety talks, exhibiting
grant for a programme to rebuild the cohesion of the Traveller      an anti-vandalism DVD and on-bus CCTV demonstrations. We
community in South Dublin.                                          also have two dedicated buses fitted with seatbelts to support
   Inner City Enterprise (ICE), a not-for-profit charity            schools in transporting children on trips and to summer
established to advise and assist unemployed people in Dublin’s      projects. As part of this programme, Dublin Bus holds an
inner city to set up their own businesses or create their own       annual Children’s Art Competition and winning entries are
self-employment.                                                    published in an annual Dublin Bus calendar.

                                                                    Since its inception, we have seen a significant reduction in
                                                                    incidents of anti-social behaviour in the areas where the
                                                                    co-ordinators carry out this annual programme.

                                                                    CULTURAL SUPPORT
                                                                    This year, Culture Night takes place on September 22. Dublin
                                                                    city’s museums, galleries, artists’ studios and cultural centres
                                                                    will open their doors late into the night and offer a free night of
                                                                    entertainment for all the family. We will provide a free shuttle
                                                                    bus service to the venues on the night, with traditional music
                                                                    performances taking place on board during the journey.
Past winners celebrate the importance of true community spirit
to launch this year’s Community Spirit Awards                       CELEBRATING DIVERSITY
                                                                    To celebrate Dublin LGBTQ Pride 2017, Dublin Bus had a
SCHOOLS EDUCATION PROGRAMME                                         bus specially wrapped in the Pride flag. The bus was part of
A team of Schools and Community Co-ordinators carry out             an overall campaign to ‘Get on board with Pride’ and
the Schools Education Programme, which involves educating           celebrate Pride week and employee diversity in Dublin Bus.
young people about the importance of the bus in their lives,        The bus featured in the annual Dublin LGBTQ Pride parade,
their families’ lives and in their local community.                 which took place on Saturday, June 24.

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C ORP ORAT E S OCI AL R E SPONSIBILITY                                      P ROFI LE

Gas Networks Ireland
Gas Networks Ireland is committed to responsible business practice, ensuring that environmental,
ethical and social principles are at the core of business decisions.

G
         as Networks Ireland, part of the Ervia Group, owns,    agricultural slurries, crop residues, and food/beverage industry
         builds, and maintains the natural gas network in       wastes. The process of extracting gas (called Anaerobic
         Ireland connecting over 680,000 homes and              Digestion) also eliminates environmental emissions including
businesses to a safe, efficient and secure supply of natural    greenhouse gases and pollutants that affect air and water
gas. With over 550 employees, Gas Networks Ireland is           quality. The output from the AD process also includes a very
committed to growth, innovation and sustainability and is one   effective bio-fertiliser which is more readily absorbed by
of only 25 companies in Ireland that holds the Business         agricultural land than typical synthetic fertilisers, and is also
Working Responsibly Mark.                                       far better than spreading raw slurry.
   The company has a dynamic Corporate Responsibility              Industries in Ireland are looking for renewable heating
strategy for 2017-2019 in place and the programme is            solutions, and renewable gas represents the most cost-effective
managed, delivered and measured across the pillars of           solution, and there is also a growing demand for renewable gas
Marketplace, Environment, Community, Workplace and              as a fuel for public and commercial transport. Gas Networks
CR Governance and Communications. Some highlights               Ireland is promoting a solution based on renewable gas
from the programme are outlined here.                           injector points on the national gas network. Once the gas is
                                                                injected into the network, it is the same as conventional natural
COMMUNITY IMPACT KEY FACTS                                      gas and is available for use by all customers.
Gas Networks Ireland delivers a number of nationwide
community programmes focusing on the areas of education
and employability. The programmes highlight the importance of
education and encourage students to stay in school to realise
their potential. Science, Technology, Engineering and Maths
are at the core of the business and the company supports a
number of STEM related educational programmes.
  The company supported 83 community initiatives in 2016.
  Over 5,000 students nationally participated in their
educational programmes in 2016.
  In 2016, one in five employees volunteered on community
programmes with a total of 1,073 volunteer hours.
  The company donated 4,500 carbon monoxide alarms to
Age Action.                                                     Compressed Natural Gas (CNG) vehicle outside Gas Networks
                                                                Ireland’s office in Finglas, Dublin

                                                                COMPRESSED NATURAL GAS VEHICLES
                                                                Commercial vehicles using diesel account for 3% of the
                                                                vehicles on Irish roads but 20% of total energy used and 30%
                                                                of total transport emissions. If these vehicles were converted
                                                                to Compressed Natural Gas (CNG), the benefits would include
                                                                cheaper fuel for fleet operators, lower air pollution, and
                                                                reduced noise pollution.
                                                                   This year Gas Networks Ireland has started to develop the
                                                                first of 14 stations of a planned network of 70 CNG filling
                                                                stations around the country. In addition, the renewable gas
Christina van der Kamp, CSR Manager, during an ‘Our Universe’
                                                                injection points will provide support to commercial vehicle
workshop, which fosters interest in STEM subjects among         owners wishing to purchase dedicated CNG vehicles,
schoolchildren                                                  ensuring that renewable gas will become part of Ireland’s
                                                                transport fuel mix.
RENEWABLE GAS                                                      According to Denis O’Sullivan, Head of Commercial, Gas
Reports published in 2017 by the European Commission and        Networks Ireland: “CNG, and renewable gas, will play a major
the Sustainable Energy Authority of Ireland highlight the       role in Ireland’s transition to a low-carbon economy. Gas
potential of renewable gas to supply 20% of Ireland’s gas       Networks Ireland is determined to play our part in facilitating
needs using the existing infrastructure by 2030.                the development of a new, cleaner CNG transport network for
  Renewable gas can be produced from a wide range of            commercial vehicles and also in ensuring that renewable gas in
sustainable organic residues such as domestic organic wastes,   our existing network becomes a reality.”

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C ORPORAT E S OCI AL R E SPONSIBILITY                                         P ROF I LE

Tesco
Supporting Local Communities

Donating surplus food to over 250 charities nationwide and supporting over 9,000 community projects through
the Tesco Community Fund are key parts of Tesco’s Corporate Social Responsibility strategy.

A
        t Tesco Ireland we are proud of the role we play in
        supporting our local communities. We are one of
        Ireland’s largest private employers, employing over
13,000 colleagues across our 149 stores, our Gistribution
Centre and Head Office. Ensuring that we make a positive
contribution to the communities in which we operate and
being a good neighbour are important to us.

TACKLING FOOD WASTE
As the first retailer to launch a surplus food donations
programme in 2014 with our partner FoodCloud, we are             Kevin Smith of Tramore Cliff Rescue, one of the 9,000 local
proud to be leading the way in tackling the issue of food        projects to have benefited from the Tesco Community Fund
waste in Ireland.
   At the end of each day, unsold food in our stores that is     centres are just some of the projects that can benefit.
nearing its ‘best before’ or ‘use by’ date is donated to local     Every eight weeks, three local good causes per store are
groups and charitable organisations. The system works by         nominated by customers by using blue tokens, regardless of
using dedicated technology in stores – Tesco staff notify        spend. At the end of the eight weeks, the tokens are counted
registered charities within the store catchment area when        and the fund (up to €1,000 per store) is divided between the
surplus food is available to be collected.                       three good causes. We encourage anyone who knows or
   Over 250 charities and community groups are now               works with a cause that could benefit from the Tesco
registered and actively benefiting from the nationwide           Community Fund to go to their local Tesco store to nominate
programme. Every week, we redistribute up to 40,000 meals        them and participate.
to the registered local community groups. So far, we have
donated over four million meals, resulting in savings of over    CHARITY PARTNERSHIP
€5.6m for good causes nationwide. Beneficiaries include          We have been working with Temple Street Children’s
youth services, homeless organisations, colleges, schools        Hospital as our charity partner since October 2014. We have
and the elderly, all of whom can access good quality food.       raised over €2.5m for the hospital, which has been invested
   Community groups or local charities that could benefit        into buying life-saving hospital equipment. To ma imise
from receiving surplus food donations are encouraged to          fundraising, we implement key fundraising campaigns across
email foodwastemovementJtesco.ie or visit their local Tesco      our business every year.
store for more information.                                         Over the last year, Tesco employees have led the way in
                                                                 fundraising activities, including the xreat Irish Bake Off, which
                                                                 raised €130,000 in one day. Tesco staff and customers baked,
                                                                 bought, ate and sold an abundance of culinary creations to
                                                                 help raise funds for Temple Street Children’s hospital.
                                                                    In une 2016, Tesco Ireland launched the Temple Street
                                                                 Bouquet for €10, from which a donation of €1 per bouquet
                                                                 sold is donated to the hospital. To date, sales from this
                                                                 bouquet have raised over €100,000 for Temple Street.

Philip Conlon, store manager of Tesco Extra in Drogheda, with
Mairead Davis and Clionadh Cunningham of The Connect Family
Resource Centre in Drogheda, which is supported by Tesco
Ireland’s surplus food donations programme.

TESCO COMMUNITY FUND
Since launching the Community Fund in 2014, we have
donated over €2.4m to more than 9,000 local projects and
good causes in the communities around each of our 149
stores. Local sports clubs, schools, animal shelters, elderly
care services, community crèches and community care              Anthony Lannucci from Sallynoggin showcases Tesco Ireland’s
                                                                 bouquet in aid of Temple Street Children’s Hospital

                                                                                          B U S I N ES S PL U S   AU G U S T 2 0 1 7   63
CORPORATE SOCIAL RESPONSIBILITY - THE BUSINESSES THAT MAKE A DIFFERENCE IN THE COMMUNITY - BizPlus
C ORP ORAT E S OCI AL R E SPONSIBILITY                                           P ROFI LE

KBC Bank Ireland
A four-pronged Sustainability approach from KBC
Bank Ireland now includes a Bright Business Ideas
fund to support social entrepreneurs.

A
        s the Bank of You, we want to support colleagues,
        customers, communities and society in a way that
        matters most and makes a positive, lasting impact.
To deliver this, our sustainability programmes focus on
four main areas: entrepreneurship, financial literacy,
environmental responsibility and health and wellbeing.

                                                                      Employees, friends, family and Alzheimer Society celebrate
                                                                      raising €100,000 for the charity at the KBC Hub2Hub finish line

                                                                      WELLBEInG
                                                                      Health and wellbeing took centre stage at KBC earlier this
                                                                      year when we became the primary sponsor of WellFest,
                                                                      Ireland’s only health, fitness and wellbeing festival. In
                                                                      continuing our journey to help others enjoy better health, later
Bernard Brogan Gaelic Footballer and the KBC Team enjoying all        this year, KBC will officially join see Change, complete the
the ‘Wellvibes’ at Wellfest, for which KBC was the headline sponsor   Green ribbon Workplace initiative and receive our See
                                                                      Change 6-Step Pledge. This promotes open conversation
EntrEprEnEurshIp
                                                                      around mental health and challenges stigma in the workplace.
Entrepreneurship is part of what makes KBC tick. We like
to develop innovative products for customers and we
                                                                      COMMunItY
encourage our people to be creative thinkers and doers.
                                                                      We’re passionate about the communities we work in, and
We also recognise the bright sparks with standout ideas that
                                                                      we’re committed to giving all 1,000 KBC employees in Dublin,
can make a difference in communities.
                                                                      Cork, Limerick, Galway, Kilkenny, Waterford, Kildare and
  KBC’s Bright Ideas is a funding initiative that has
                                                                      Wicklow the means and opportunities to fundraise, volunteer
rewarded over €250,000 so far to the most innovative and
                                                                      and fly the flag for great causes close to our hearts.
entrepreneurial ideas in communities around Ireland. This
                                                                         This year, over 70 employees ran 600km cross country in
year, we launched Bright Business Ideas to support social
                                                                      60 hours for the Alzheimer society of Ireland to raise over
entrepreneurs who are in the business of doing good. All
                                                                      €50,000 for the charity, with KBC matching donations to
told, our Bright Ideas initiative will provide €200,000 this year
                                                                      bring the total to over €100,000. And that was just one
alone for inspirational projects across Ireland.
                                                                      initiative in a growing calendar of events that touch on all
                                                                      aspects of community life, and where KBC is working to
FInAnCIAL LItErACY
                                                                      make a difference for the better.
Financial literacy can empower people to make informed
choices, especially when it comes to buying a home. This
year, we welcomed over 200 people to our Mortgage
Lounge, a free education event designed to guide home
buyers through every step of the process.

EnVIrOnMEnt
The results speak for themselves. This year alone, KBC’s
Environmental Strategy received the IsO14001 accreditation,
we reduced our carbon emissions, were shortlisted for
Sustainability Team of the Year and won the Excellence in             Pictured at the KBC Enactus Internship Pitch, part of the KBC
Sustainability and Client & Service Provider Partnership              entrepreneurship focus were (from left) Sanchit Jain, Donnacha
Award 2017 for our sustainable green workplace initiatives.           Murphy, Kerri McCaughey KBC, Luke Byrne and Maebh Hanrahan.

64   BUS INES S PLUS     A UG UST 2017
C ORPORAT E S OCI AL R E SPONSIBILITY                                            P ROF I LE

ESB
Building a Brighter Future

CSR remains at the core of what ESB does, as the company seeks to build a brighter future for both itself and
the nation.

L
                                                     SUPPORTING YOUNG PEOPLE
       ast year ESB was awarded the overall award for               Anne Cooney explains: “It’s a very good fit for us. As a leading
       Outstanding Achievement in CSR at the 2016                   Irish employer, it makes sense for us to support young people
       Chambers Ireland CSR Awards. ESB was given the top           in developing the skills to succeed in tomorrow’s workplace.
honour for having CSR practices embedded in the company’s           In common with many other Irish companies, ESB requires
core, and for ongoing dedication to community engagement            access to people with strong science, technology, maths and
and responsible business practices.                                 literacy skills. All of these are grounded in providing young
  CSR is not something new to ESB. The organisation has             people with the best education possible.”
been engaged in responsible business practices since its               Anne adds that ESB is also conscious that the company
foundation in 1927, long before the term CSR was coined.            and staff have been the beneficiaries of historically high
With such a strong legacy, one of the crucial principles of the     standards of educational delivery. “We have a duty to
organisation’s CSR policies is that ESB never works in a            acknowledge and repay that investment made in us and we
vacuum. National policy and structured ways of adding value         are pleased to be the national partner with An Cosán Virtual
to existing, high-quality services are always considered before     Community College,” says Anne. “There are many barriers
embarking on any new CSR programme.                                 for people across Ireland in accessing further and higher
                                                                    education. This innovative programme has the power to break
                                                                    down these barriers and offers a great opportunity for anyone
                                                                    wishing to develop their skills and achieve their full potential.”

The ESB team collecting their award for Outstanding
Achievement in CSR at the 2016 Chambers Ireland CSR Awards

ROBUST SOLUTIONS
“We look at national problems, and at how we can support
robust solutions”, says Anne Cooney, Group CSR Coordinator.
“One of the key areas of work in the past decade has been
around suicide prevention and support, and ESB has given
over €5 million towards suicide prevention services over the        ESB Chief Executive Pat O’Doherty, Minister Denis Naughten
past ten years.”                                                    and An Cosán Virtual Community College’s Liz Waters at the
  Earlier this year, ESB pledged support to Aware’s Life Skills     launch of ESB’s three-year partnership
for Schools programme. Company staff decide on priority
areas for Corporate Responsibility activities, and how to           LOW CARBON FUTURE
support positive mental health in young people is particularly      As a utility company, ESB believes it has a responsibility as a
close to their hearts. More recently ESB has extended its           corporate citizen to support Ireland in addressing the
focus to include education as a core area for funding support.      challenges of climate change while ensuring an energy supply
                                                                    for Ireland that is clean, reliable and affordable. To this end,
                                                                    ESB aims to lead the charge in addressing the challenge of a
                                                                    low-carbon future, investing and innovating in new
                                                                    technologies and business models to increase efficiency and
                                                                    drive forward the decarbonisation of the electricity system.
                                                                       The company is developing wind farms and constructing a
                                                                    biomass plant in the UK. ESB has also invested heavily in the
                                                                    Irish electricity network to create a smart grid, capable of
                                                                    supporting increasing levels of intermittent renewable
                                                                    generation and enabling the connected customer to take more
                                                                    control over their energy use.
Pat O’Doherty, ESB Chief Executive, and Dominic Layden, Aware          “As ESB looks to the future, I am in no doubt CSR will
Chief Executive, with students from St Paul’s College Raheny        continue to evolve and develop”, says Anne Cooney. “The
and St Mary’s Holy Faith Killester, announcing ESB’s support of     term ‘CSR’ is really unimportant: what matters is the meaning,
the national rollout of Aware’s Life Skills for Schools programme   the movement and the action behind it.”

                                                                                             B U S I N ES S PL U S   AU G U S T 2 0 1 7   65
B P S URVE Y               C OR P O RATE SOCI A L RE SP ONSI BI LI TY

     Creative Solutions
 The government provides matched funding for donations to the Social Innovation Fund,
                               writes Emily Styles

                                                                                       distributed €150,000 to the four
                                                                                       winning applicants. Among them were
                                                                                       Pieta House Resilience Academy and
                                                                                       Intercultural Language Service.
                                                                                         SIF also runs an Education Fund,
                                                                                       providing cash and support for ten
                                                                                       projects improving education
                                                                                       attainment for people experiencing
                                                                                       educational disadvantage. SIF provides
                                                                                       matched funding only if the project has
                                                                                       secured private or philanthropic
                                                                                       backing. According to SIF CEO
                                                                                       Deirdre Mortell, private project donors
                                                                                       for this fund range from individuals to
                                                                                       SMEs and multinationals.
                                                                                         In 2016, SIF raised €1m in corporate
                                                                                       and individual donations, with Google
                                                                                       accounting for half of that. Mortell says
                                                                                       that individual and corporate
                                                                                       donations have increased significantly
                                                                                       in 2017, and the organisation has a full-
SIF chief executive Deirdre Mortell with minister Eoghan Murphy (left), Mason          year funding target of €1.5m. In 2016,
Hayes & Curran managing partner Declan Black and students Mithran                      the government signalled that it is
Tharmendran and Isabella Keogh                                                         prepared to go beyond its current €5m
                                                                                       SIF funding commitment, but first the

T
     he Social Innovation Fund (SIF)       surplus stock from businesses and           organisation has to raise private
     might sound vague in name but         reuses them as art materials. The           funding to that level.
     there’s no mistaking its worth to     Medtronic Foundation now partners
     the organisations it supports. Its    for Animate and will provide funding        Social Growth Fund
brief is to provide funding and soft       this year to ten social innovations         “We can work with a range of
supports – including mentoring,            driving healthier communities.              companies and we want to be
planning and promotional aid – for                                                     nationwide with our private
‘creative solutions to critical social     Google Donation                             supporters,” says Mortell. “Companies
issues’.                                   SIF also partnered with Google for          might find that the social innovation
   For SIF, a social innovator is an       ThinkTech, which sought out                 projects align with their brand or
individual or group that tackles social    technology solutions for social problems.   corporate values. We do the hard work
problems in a more effective and           Google contributed €500,000 in 2016         by seeking out suitable projects.”
sustainable way than existing              and the government matched it. That           As well as renewing its existing
approaches. SIF’s funding model relies     provided funding of around €250,000         initiatives, SIF is planning to launch a
on corporate input: for every euro in      in cash and supports to The Alone           growth fund with big socially focused
business support the organisation          Platform, which provides wellbeing          ventures in mind. The new growth
receives matched funding from the          monitoring for older people;                fund will aim to provide growth capital
government’s Dormant Accounts Fund.        Foodcloud, which alleviates retail food     of up to €1m per investee over two to
   The first initiative announced by SIF   waste; and iScoil, which provides           four years, as well as non-financial
was the Animate programme in 2015.         online education for early school           supports. “We’re seeking a partner for
This non-profit accelerator provides       leavers.                                    this fund,” says Mortell. “We want to
€10,000 cash and soft supports to            Other funding streams launched by         provide large-scale grants to
projects or organisations addressing       SIF include the Engage and Educate          individuals or organisations to scale
health and social issues. Four winners     Fund, a three-year, €450,000                and grow, much like a VC firm can.
were announced in 2016, among them         education-promotion initiative that’s       We want to talk to corporates and
a charity shop bookselling platform        being supported by law firm Mason           foundations that might want to get
and ReCreate, a venture that takes         Hayes & Curran. This fund recently          involved.”

66   BUS INES S PLUS    A UG UST 2017
B P S URVE Y                C O R P O RATE SOCI A L RE SP ONSI BI LI TY

        Reusing Computers
     Redundant office IT
     equipment can help
    improve education in
disadvantaged communities
  around the world, writes
       Karina Corbett

D
      isposing of unwanted IT
      equipment in a safe and
      sustainable manner provides
      useful opportunities for
companies to supplement their CSR
efforts. Instead of e recycling PCs in a
traditional manner, many businesses
and organisations further the lifespan
of their tech assets by donating them to
causes that will benefit others.
  Camara Education is a resource for
companies with sustainable IT disposal
needs. Founded in Dublin in 2005,
Camara sends refurbished computers           Camara’s Steven Daly and Google’s Claire Conneely with students in St
and provides digital literacy training to    Patrick's National School, Chapelizod
schools and other educational
institutions in several African                Last year, Dublin City Council           Camara to provide technology
countries, as well as Jamaica and Haiti.     donated 371 computers and 365 flat-        planning, teacher professional
To date, the charity has securely erased     screen monitors for reuse. Another 511     development and computers to 44
over 100,000 computer hard drives so         computers were salvaged for parts to       schools in Ireland and 26 schools in
that the machines can be re-used.            refurbish other computers. The PCs         Kenya. In Ireland, Camara’s work will
                                             and monitors are now being used to         involve the development of a whole
Hard Drive Erasure                           improve the education of children          school technology plan, provision of
According to Mark Fox, business              attending schools in Zambia, Kenya,        computers, and a suite of professional
development manager, Camara’s USP            Ethiopia and Tanzania.                     learning experiences for teachers and
is that it reuses rather than recycles.        Camara Education deals with about        principals.
“Our core ethic is to reuse because we       500 clients, among them AIB, PwC,            Camara Education doesn’t just work
are primarily an educational                 Bord Gáis Energy and Salesforce. Dell      with the big players, however. “Our
organisation. Each hard drive is erased      supported the opening of Camara’s          customer portfolio varies and our
using a program that is compliant with       education hub in Tanzania in 2012 and      bread and butter is SMEs,” says Fox.
US Department of Defence standards,          also supplies computers to be used in      “Ideally, we are looking for 10 or more
so any data on the PC or laptop is           some of Camara’s e-learning centres.       computers from a customer.” Camara
beyond retrievable. At no stage is any         HP worked with Camara Education          charges for collections – generally €50
hard drive data accessed and after the       to help establish the first OEM-           to €75 for the Dublin area – and also
wipe a new operating system is loaded,       approved e-waste recycling facility in     charges €5 per hard drive wiped.
either Ubuntu or Windows 7.”                 East Africa, while IBM employees have        Another player in the computer reuse
   Every computer that Camara reuses         assisted with the old computer             space is Rehab Recycle. Its Promise
gives 21 children digital literacy, so the   refurbishment process in Dublin before     IT programme facilitates companies in
computers discarded in Ireland               the machines are shipped to Africa.        the secure donation of IT equipment to
annually could provide five million          Other tech partners include Intel, Cisco   schools, charities and community
children with PC access. Computer            and EMC.                                   groups in Ireland. Data on the old
reuse is better for the environment            Camara recently announced a new          machines is certifiably erased and the
than recycling because some computer         venture supported by Google.org, the       venture provides employment for
components are made of hazardous             philanthropic arm of Google. A             people with disabilities.
and toxic materials.                         €560,000 grant will be used by                                    continued on page 68

                                                                                          B U S I N ES S PL U S   AU G U S T 2 0 1 7   67
C ORP ORAT E S OCI AL R E SPONSIBILITY                                             P ROFI LE

Croke Park Stadium
Recognised internationally for sustainability excellence, Croke Park Stadium also has a bustling
portfolio of community focused events. Its Community Fund has disbursed €800,000 since 2009.

C
         roke Park Stadium, home of Gaelic Games and mecca
         to GAA fans across the world, is also an international
         leader in sustainability excellence. The stadium, one of
the largest in Europe, hosts numerous high-profile sporting and
musical events annually and welcomes over 1.5 million visitors
each year.

ISO VANGUARD
Croke Park is proud of its
long-established sustainability
                                                                      Each July, 250 local children enjoy a week-long community cúl
credentials, having already
                                                                      camp that is subsidised by Croke Park for its youngest neighbours.
become the first stadium in
Ireland and the U to secure                                           successfully applied for support last year. Established in 2009,
both ISO14001 and ISO                                                 the community fund has now allocated over €800,000 in
20121 standards. The                                                  support to local groups, voluntary projects and special
stadium is an acknowledged                                            community events in the stadium’s 1.5km community radius.
trailblazer when it comes to
aspiring to and achieving the                                         Every Kuly, 250 of the stadium’s youngest neighbours
highest levels of international                                       participate in Croke Park’s annual week-long community
sustainability excellence. In                                         summer camp. Each December, Croke Park also organises a
2016, it became the first                                             special Christmas lunch for 650 elderly neighbours. Now in its
stadium in the world to be                                            16th year, more than 100 stadium staff and contractors, as
                                Croke Park was the first stadium in   well as local gardaí from ountjoy Garda Station, volunteer
certificated to the updated
                                the world to be certificated to the
Environmental Standard ISO                                            their time to make this festive occasion a very special
                                updated Environmental Standard
14001.                                                                community event.
                                ISO 14001:2015 last year

Since 2014, Croke Park has also maintained a ratio of zero per
cent of the stadium’s waste going to landfill. Over the past
three years, Croke Park has diverted over 1,500 tonnes of
waste and simultaneously increased its overall recycling rate
year on year to nearly 80%.

URBAN BIODIVERSITY
In 2014, Croke Park commissioned a report into urban
biodiversity initiatives in the stadium. This assessment
reviewed the uniMue position that Croke Park has in a high-           Pupils from nearby St. Columba’s NS, Iona Road, were Croke
density urban area close to Dublin’s city centre. Wased on            Park’s Green Ambassadors this year, helping match goers
the report’s findings, the stadium created a wildlife corridor        ensure their rubbish went in the correct bin
within the stadium to help preserve urban habitats for local
wildlife7 this development has seen both ravens and blue tits         As part of the stadium’s programme of continual
successfully nest in the stadium over the last two years.             improvement, Croke Park performed a review in 2016 to
                                                                      develop the stadium’s strategic sustainability mission for the
Since 200F, Croke Park has also invested heavily in retrofitting      next three years. The stadium’s new targets and objectives
the stadium with custom-made management systems,                      draw on Croke Park’s achievements to date and are aligned
including one specifically for the pitch. Not only does this          with international standards.
cutting-edge technology help Croke Park to have one of the
most enviable playing surfaces in the world, but its custom-          They represent an evolution of the stadium’s approach,
made management system has also reduced pitch energy                  from focusing on key aspects to reducing
consumption by over 15%.                                              impact and generating a sustainability
                                                                      awareness culture. Croke Park will be
COMMUNITY FUND                                                        ‘changing the game’ in the next few
The stadium’s annual Community qund of €100,000 continues             years when it comes to sustainability.
to go from strength to strength and 59 local groups                   Jatch this (green) space.

68   BUS INES S PLUS     A UG UST 2017
C ORPORAT E S OCI AL R E SPONSIBILITY                                              P ROF I LE

Kerry Group
Kerry Group touches the lives of millions of people every day. It aims to make a positive impact on those
people and its sustainability programme is key in doing so.

O
          ver the last 40 years, Kerry has grown to become a
          world leader in taste and nutrition and a leading
          provider of branded and private label food products.
Having begun life as a dairy co-operative, with the goal of
supporting farmer members, we understand the importance
of a sustainable business model. While we continue to work
with many of those same farm families who helped to
establish Kerry, our reach and footprint now extend right
across the globe.
   To deliver on our mission of creating long-term value for all
our stakeholders, we have a comprehensive, group-wide
approach to sustainability, built on four key pillars. Through this
programme, we aim to reduce our environmental impacts and
make a positive contribution to the communities around us.              Photo:WFP/Hetze Tosta
   We have made great progress, surpassing our                          Kerry and WFP have launched a pioneering project in Honduras
expectations and giving us the platform to expand our goals             that aims to improve the nutritional value of school meals
and strengthen our targets. In 2015, we launched the Kerry
Group Towards 2020 sustainability programme, our current                ensure the responsible sourcing
five-year plan for further embedding sustainability within the          of the raw materials we use and
group’s activities. With a focus on the key issues for our              enabling the production of great
business and stakeholders, we continue to improve our                   tasting and healthier consumer
performance across each of our four pillars.                            products. We are proud to have been a founder member of
                                                                        Bord Bia’s Origin Green programme — in 2017, we became
                                                                        the first major milk processor to achieve 100% certification
                                                                        under the Sustainable Dairy Assurance Scheme.

                                                                        WORKPLACE
                                                                        With over 23,000 employees, our people are central to our
                                                                        success. At Kerry, we want to create a workplace where
                                                                        everyone can flourish. Under the Workplace pillar, we aim to
                                                                        promote greater health and wellbeing and ensure a diverse
                                                                        and inclusive environment, where all employees can
                                                                        participate. Across all sites we promote access to training,
                                                                        creating learning and development opportunities that
                                                                        support people as their careers progress. Our Graduate
Kerry is the first major milk processor to achieve 100% certification   Development Programme has proved hugely successful over
under Bord Bia’s Sustainable Dairy Assurance Scheme                     the years — both our current and incoming CEOs began
                                                                        their careers with Kerry as graduates.
ENVIRONMENT
Under this pillar, we are implementing recognised                       COMMUNITY
environmental management systems across our sites and                   We have a proud record of community support, which
have targeted further reductions in carbon, water and waste.            continues to be an important value in all regions across the
We also have the goal of achieving zero waste to landfill and           organisation. In 2016, we became the first Irish food
already divert over 90% of our waste volumes towards other              company to partner with the World Food Programme (WFP),
productive uses. In 2016, our efforts on carbon reduction               the food assistance branch of the United Nations and the
were recognised by the achievement of a leadership level                world’s leading humanitarian organisation fighting hunger. As
rating from CDP for action to help mitigate climate change.             part of a three-year pioneering project in Honduras, Kerry
                                                                        Group and WFP will ensure that nutritious dairy products are
MARKETPLACE                                                             safely and sustainably incorporated into the Home Grown
We understand that consumers are increasingly concerned                 School Meals programme in the project area.
about how their food is produced and its impact on their                For more information on Kerry’s sustainability
health. Under the Marketplace pillar, Kerry is working to               programme, visit kerrygroup.com/sustainability.

                                                                                                B U S I N ES S PL U S   AU G U S T 2 0 1 7   69
C O RPORAT E S OCI AL R E SPONSIBILITY                                             P ROFI LE

Bank of Ireland
For over 200 years, Bank of Ireland has been a part of communities across Ireland. Helping communities
to thrive enables us to maintain a local presence and, in turn, finance local businesses and commerce.

W
            e believe that a responsible business follows a          suPPoRTInG enTeRPRIse – WoRkBenCh
            strategy that delivers sustainable profitability for     Workbench is a unique concept that connects entrepreneurs,
            us and our customers. We seek to do this by              our staff and local organisations by offering a free dedicated
supporting good causes and developing skills, by promoting           space for co-working, product launches, and events that
inclusivity and diversity and by supporting entrepreneurship,        support innovation, the community and new ideas. Over 200
innovation and community participation.                              businesses have used the Workbenches in Galway, Limerick,
  Our annual Responsible Business Report has become an               Cork and Dublin. Our Innovation team works with area
important part of communicating with all of our stakeholders         managers to understand start-up and enterprise needs and
and it acts as a catalyst for us to continually improve our          explore how Workbench can address these issues.
approach. The report can be accessed at:
bankofireland.com/responsiblebusiness.                               suPPoRTInG CommunITy – enTeRPRIse ToWn
                                                                     Bank of Ireland enterprise Town supports local communities
GIve ToGeTheR/ChaRITy PaRTneRs                                       and helps to drive business for SMEs in their locality by
Give Together, our charity and community investment                  providing a platform to showcase their products and services.
initiative, is celebrating 10 years with over €30 million raised     The initiative has grown to a nationwide programme of 150
and over 7,400 staff days volunteered. This year we selected         towns, investing €1.2m in 2017. Two thousand colleagues
three new charity partners – age action, Irish heart and             support the initiative, with 10,000 businesses, over 3,000 sports
The Jack & Jill Children’s Foundation. We are working                and community groups, and 400 schools participating in 2017.
closely with each organisation to deliver what will make the
most difference to them, whether that is fundraising,
volunteering, mentoring or providing facilities/training.

                                                                     Special guest Mickey Harte presenting children from local clubs
                                                                     with certificates after the GAA blitz in Manorhamilton Enterprise
                                                                     Town in June 2017

                                                                     suPPoRTInG youTh –
                                                                     BIzWoRld
                                                                     BizWorld Ireland promotes
                                                                     entrepreneurship skills
                                                                     through workshops in
                                                                     primary schools nationwide,
                                                                     with pupils learning about
Bernie McHale and Miriam Byrne from Bank of Ireland, and expert
                                                                     enterprise in fun and creative
gardener Tom Fitzgerald, help out during The Great Bank of Ireland
Backyard Blitz.
                                                                     ways. The Bank of Ireland
                                                                     partnership has provided the
suPPoRTInG volunTeeRInG – aGe aCTIon                                 charity with an enthusiastic
BaCkyaRd BlITz                                                       army of volunteers enabling
                                                                                                      Presentation Primary School in
One of the first big events with one of our charity partners         more primary schools to get
                                                                                                      Listowel was crowned overall
took place in July with the Great Bank of Ireland Backyard           involved. 150 colleagues
                                                                                                      winner and winner in the 'Most
Blitz. More than 300 Bank volunteers and expert gardeners            have been trained as tutors
                                                                                                      Original Business Idea' category
gave clients of Age Action a ‘dig out’ to tidy up over 125           by BizWorld to run two-day       for Kool Kiddie Packs, an activity
gardens in Dublin, Galway and Cork. The wider Age Action             workshops. The partnership       pack to keep young children
programme combines volunteering, fundraising and financial           delivered 300 workshops to       occupied. School students are
support, as well as providing teaching on the basics of the          9,000 primary school             pictured with BizWorld Judge
internet and digital world through our Digital Arrows Tea &          children in the 2016-2017        Rory Carty, Head of Youth
Teach sessions.                                                      school year.                     Banking, Bank of Ireland

70   BUS INES S PLUS     A UG UST 2017
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