Corporate profile 2019 - Anton Dell
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Corporate profile
2019
Our
STORY
NILAÏ PARIS DESIGNS UNIQUE, DELICAT AND STYLISH JEWELRY.
WITH A ROCK SPIRIT AND A BOHEMIAN CHIC TOUCH, OUR COLLECTION
ARE MADE WITH SILVER, ROSE GOLD OR 24K GOLD FINISHED.
INSPIRED BY THE ELEGANT PARISIAN STYLE, HER WORLDWIDE
TRAVELS AND HER CHILDHOOD ALONG THE BOSPHORUS,
NILAÏ (WHICH MEANS “THE MOON OVER THE NIL” IN TURKISH)
LOVES TO MIX CHAINS, PEARLS AND STONES WITH
SENSITIVITY AND POETRY TO CREATE ALCHEMY.
WHENEVER YOU LIKE, MIX AND MATCH OUR
PEARL BRACELETS AND OUR NECKLACES OF NATURAL GEMS,
OUR GOLDEN SMOOTH OR ROUGH BANGLES AND OUR LUXURIOUS CHAINS.
YOU WILL LOVE THEM AND WEAR THEM ALL DAY LONG
AS A TALISMAN, A LUCKY CHARM.
DISTRIBUTED WORLDWIDE IN 15 COUNTRIES AND AVAILABLE
IN OVER 600 POINTS OF SALES (INC. DEPARTEMENT STORES AND AIRLINES),
NILAÏ PARIS IS DEDICATED TO ALL WOMEN AROUND THE WORLD.
FURTHERMORE, EACH PIECE IS HANDMADE IN OUR WORKSHOP IN PARIS,
THAT’S WHY OUR COLLECTION IS TRULY UNIQUE.
2
TARGETS
MAIN TARGET :
25 TO 45 YEARS OLD
HIGH TARGET :
15 TO 25 YEARS OLD
& 45 TO 65 YEARS OLD
PROFILE :
ACTIVE, URBAN AND ELEGANT WOMAN
POSITION
MID-RANGE DESIGNER JEWELRY
AVERAGE PRICE : 50 € TTC
3
FEW DATES
2006 2007 2008 2009 2012 2013 2014 2015 2016 2018 2019
CREATION OF NILAÏ 1ST PARTICIPATION OPENING OF THE ENTRY OF NILAÏ INC. LAUNCH OF PARTNERSHIPS
PARIS SAS AT TRADE SHOWS : FIRST NILAÏ STORE ON THE US MARKET NILAÏ PARIS AIR FRANCE WITH EUROPEAN
PREMIÈRE CLASSE IN THE 6TH BOROUGH ON-BOARD SALES PROGRAM DISTRIBUTORS
AND MAISON & OBJET OF PARIS &
OPENING OF THE THIRD
NILAÏ STORE IN THE
CREATION OF FUNDRAISING OPENING OF THE ENTRY ON 1ST BOROUGH REDESIGN OF THE
THE E-COMMERCE SECOND NILAÏ STORE THE ASIAN MARKET OF PARIS E-COMMERCE WEBSITE
WEBSITE NILAI.FR IN THE 4TH BOROUGH & TRAVEL RETAIL NILAI.FR
OF PARIS
FEW AMOUNTS
Millions € TURNOVER
2,5
2
EUROPE
STAFF NILAÏ FRANCE
8 1,5
FRANCE SALES REP.
SHOWROOM IN EUROPE
20 WORLD
6 SALES REP.
SHOWROOM IN THE REST OF THE WORLD
1
0,5
0
4
DISTRIBUTION
Wholesale Retail
DIRECT ORDERS TRADE SALES REPS / INTERNET NILAI
RETAIL STORES SHOWS AGENTS NILAI.FR STORES
20% 40% 40% 20% 80%
COUNTRIES NBR. OF RESELLERS SOME OF THE FRENCH RESELLERS AIRLINES COMPANIES
FRANCE CONCEPT STORES DEPARTMENT STORES AIR FRANCE
LUFTHANSA
BELGIUM AUSTRIAN
SWISS KLM
CATHAY PACIFIC
USA PUBLICIS DRUGSTORE GALERIES LAFAYETTE XL AIRWAYS
PARIS, FRANCE 55 DEPARTMENTS STORES LUXAIR
ITALY
GERMANY AND TRAVEL RETAIL SHOPS...
SPAIN
UNITED KINGDOM LE BHV MARAIS
PARIS, FRANCE
PORTUGAL
NETHERLANDS
CHINA
GREECE PRINTEMPS
CAEN, FRANCE
OTHERS
5
PARTNERSHIPS
BRANDS PRESS (gift reader)
NUXE BIRCHBOX
COSMETIC BRAND COSMETIC BOX BRAND
BOURJOIS RENÉ FURTERER
MAKE UP BRAND HAIR CARE BRAND
6
Exhibitions and
TRADE SHOWS
MAISON & OBJET - PARIS, FRANCE WHO’S NEXT - PARIS, FRANCE TFWA WORLD EXHIBITION - CANNES, FRANCE
JANUARY AND SEPTEMBER JANUARY AND SEPTEMBER OCTOBER
7
Press
RELEASES
8
SOCIAL NETWORKS
INSTAGRAM FACEBOOK
19,3K FOLLOWERS 2919 FOLLOWERS
9
TRAVEL RETAIL
ADVERTISING
New l Nilaï Paris
Golden Bangle
Dieser feine und elegante Eternity
Armreif mit dem Schriftzug „With
Love“ ist der ideale Schmuck zum
Selbsttragen oder Verschenken. Er
wurde in Pariser Markenateliers ent-
worfen, ist vergoldet (24 Karat) und
mit einem einzigartigen Verschluss
versehen. Kann allein getragen oder
mit anderen Armbändern/-reifen
kombiniert werden. Armreif (Ø):
6 cm, größenverstellbar.
Delicate and elegant, this Eternity ban-
gle is ideal to wear or to offer, with its
engraved message “With Love”.
Handmade in Paris, worn alone or with
others, this 24kt gold finished bracelet
has a unique clasp and design. Ban-
gle (Ø): 6 cm, adjustable.
UVP/RRP 59 €
49 € oder/or
15,000M
Clogau Fairy Locket
Ein ganz besonderer Schutzengel!
In dem herzförmigen Medaillon ver-
birgt sich behütet eine kleine 9K rosé-
goldene Elfe, die in europäischen
volkstümlichen Legenden als Sym-
bolfigur für Schutz steht. Akzentuiert
mit zwei Weinblättern, ebenfalls aus
Roségold, einer walisischen Rarität,
wie sie im Schmuck des britischen
Königshauses seit über 100 Jahren
verwendet wird. Der bezaubernde
Anhänger samt Kette hat ein hand-
gearbeitetes Finish mit 925er Ster-
Every piece of Clogau jewellery contains rare Welsh gold lingsilber und Roségold. Anhänger:
2,2 x 2,1 cm, Kettenlänge: 46 cm,
as favoured by British royalty for over 100 years. Ringverschluss.
A very special guardian angel! Hidden
The Clogau heritage evolved in the Welsh Dramatic designs meet romantic style with within this heart shaped locket is a 9k-
rose gold fairy, a legendary creature in
mountains (UK) when gold was found in the elegant jewellery, all inspired by wonderful European folklore symbolising protec-
Clogau St. David’s gold mine. This is one of love stories, legends, natural beauty and the tion. Adorned with two small rose gold
vine leaves, containing the same rare
the rarest, most expensive and sought-after magnificent heritage of British royalty.
Welsh gold as used by British Royalty
golds in the world. for over 100 years. The enchanting
pendant and chain is hand-finished in
925 sterling silver and rose gold. Pen-
New l Misaki Cultured Interchangeable Pearls Pendant Misaki Venezia Watch dant: 2.2 x 2.1 cm, chain with bolt
ring clasp, chain length: 46 cm.
Embrace elegance and charm with Sterling silver 925 chain, Length Die Uhr verkörpert die zeitlose Eleganz with a rose gold-plated chain. The
this exclusive Misaki in-flight offer. 42-45.5 cm. Cultured Pearls 6-6.5 mm. von Perlenschmuck. Das Armband brown dial emphasises the gilt finish-
The Cult pendant combines three
sorbet shades of exquisite cultured
UVP/RRP 000 € besteht aus zwei Perlenreihen und
einer rosévergoldeten Kette. Das
ing details and the crystals pavé-set
on the case. Handmade bronze coloured
129 € oder/or
pearls which can be interchanged
depending on your mood. Sterling
99 € oder/or braune Zifferblatt unterstreicht die
vergoldete Verarbeitung und die auf
glass pearls (Ø: 5 mm), material: stain-
less steel. Water-resistant up to 3 bar.
39,000M
silver 925 chain, Length 42-45.5cm.
Cultured Pearls 6-6.5 mm.
30,000M dem Gehäuse eingesetzten Kristalle.
Handgefertigte, bronzefarbene Glas-
Case (W x H): 25 x 42 mm, strap
length: 19 cm.
Embrace elegance and charm with this perlen (Ø 5 mm), Material: Edelstahl.
exclusive Misaki in-flight offer. The Cult Wasserdicht bis 3 bar. Gehäuse (B x H): UVP/RRP 239 €
pendant combines three sorbet shades 25 x 42 mm, Armbandlänge: 19 cm.
of exquisite cultured pearls which can be
interchanged depending on your mood. TEXT
Drawing on the timeless charm of pearl
jewels, this watch embodies elegance.
189 € oder/or
20
Opens to reveal a solid 9ct rose gold fairy. www.clogau.co.uk www.nilai.fr
ÜBERSETZEN Its strap combines two rows of pearls
57,000M
62 LH.com/preflight-shopping Accessories & Watches 63
102019 collection
SPRING-SUMMER
PRODUCTS
NILAÏ PARIS JEWELERIES ARE MADE WITH
A ROCK SPIRIT AND BOHEMIAN CHIC TOUCH.
MIX AND MATCH CONCEPT :
CREATE YOUR OWN STYLE BY SUPERIMPOSING
BRACELETS, BANGLES OR NECKLACES.
OUR JEWELRIES CAN BE WORN ALL DAY LONG
AS A TALISMAN, A LUCKY CHARM.
THE COLLECTIONS ARE HANDMADE IN THE
PARISIAN WORKSHOP OF SAINT-GERMAIN-DES-PRÉS.
24K GOLD FINISHED, ROSE GOLD OR SILVER
AND MADE WITH NATURAL STONES.
GUARANTEED 1 YEAR - WATERPROOF.
11NILAÏ PARIS
SHOW ROOM & PARIS OFFICE
4, RUE DU VIEUX COLOMBIER - 75006 PARIS
TEL : +33 (0)1 84 16 17 58
FAX : +33 (0)1 45 48 55 03
INFO@NILAI.FR - WWW. NILAI.FR
SALES CONTACT : SALES@NILAI.FR
PRESS CONTACT : HELLO@NILAI.FRYou can also read
