THE WAR FOR TALENT Barry Whelan, CEO Excel Recruitment 'Placing Great People with Great Companies' - Retail Excellence
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THE WAR FOR TALENT
Barry Whelan, CEO
Excel Recruitment
‘Placing Great People with Great Companies’
WHY IS THERE A WAR? Does anyone want to work in retail?
RECRUITMENT CHALLENGES: SUPPLY
+2 million 285,000 5.4% People working People working in retail Unemployment rate (April 2019)
59, 738
Estimated to sit Leaving Cert 2019
+60%
School leavers go on to higher
70,000
graduates in 2018
education
(the highest in Europe)
Immigration:
90,300
Emigration:
56,300
Net migration:
34,000
RECRUITMENT CHALLENGES: DEMAND
600
500
OUR LIVE JOB
400 NUMBERS
300 October 16 - 320 live jobs
October 17 - 398 live jobs
200
October 18 - 481 live jobs
100
October 19 - 520 live jobs?
0
Oct 16 Oct 17 Oct 18 Oct 19
JYSK NEW Decathlon ENTRANTS Central Plaza/ Clery’s 2019 Quarter
Dunnes opening first new
store since 2006
Aldi to open 7 new stores in
2019
NEW
SuperValu to open 3 new
STORE
stores in 2019 OPENINGS
Homesavers to open 20 new
stores in 2019RECRUITMENT CHALLENGES: DEMOGRAPHICS
INCOMING….. GENERATION Z
GENERATION Z What is their expectation of work?
Generation Z
5 screens
Image based communication
Future focused
Creators
Millennial
Realists
Want to work for success 2 screens
Text based communication
Present focused
Sharers
Optimists
Want to be discovered“
In 2011, we carried out a major Irish and
international survey which found that recruiters
believed 54% of the talent market was driven by
the job candidate’s needs, while 46% was driven
by the employer. Move forward to December 2018,
however, and employers see it as 93% candidate
driven and 7% employer driven.
”
Jane Lorigan, chief executive of IrishJobs.ieRECRUITMENT CHALLENGES: RETENTION
SO WHY DO PEOPLE LEAVE THEIR JOBS?
Employees leave because: No Progression No Challenge Aware of their worth No Recognition or Rewards Broken promises Unrealistic expectations
SO WHAT DO PEOPLE WANT?
Employees want: More learning/to gain new skills More autonomy Better work/ life balance Room to grow Benefits/ salary Better terms/ hours/ flexibility
30% employees seeking a new
job want better pay &
benefits
54%
of employees want
benefits to increase their
loyalty91% of employees rate healthcare as
the most important benefit
28% of companies that introduced a health &
wellness program found a reduction in sick
days1/3 of the workforce offered a role, turned it
down due to lack of benefits
59% of employees stayed for Health & wellness
benefitsof employees rated
holidays as their most
sought-after benefit
62%
of employees are worried
about financial security in
retirement
53%
of employees will stay
65%
loyal for increased
pension contribution
75%
of employees consider it vital to have
a pension on top of the state benefitTHE BIG
Pension Health Holidays
Good: 5% contributory Good: 21 days
Good: Group discount
pension Better: 23 days
scheme
Better: 10-15% contributory Best: 26 days +
Better: Health Insurance
pension
for self
Best: Defined Benefit
Best: Health Insurance for
Pension scheme
Family
Our Industry Norm Our Industry Norm
Our Industry Norm
6% contribution 21 days
Group discount schemeFlexible Working Hours
After the Flexible Working Conditions
Paid Maternity/Paternity leave
Big 3, And….
what’s next?
Sick pay scheme
Weekend rotation
Further educationWhat benefits are readily available in the Irish retail market?
Often
Sometimes
1. Sunday & B/Holiday Rarely
premium 8. Educational assistance
15. Insurance discounts
2. Pension 9. Clothing allowance
16. Company doctor
3. Discounted health 10. Additional paid holidays
17. Savings club
insurance scheme 11. Store discount
18. Service days
4. Christmas bonus 12. Life assurance
19. Social club
5. Staff canteen 13. Health cover
20. Death in service
6. Sick pay scheme 14. Company car or car
21. Share options
7. Performance related bonus allowance
22. Profit shareIKEA Paid Paternity for four months
Reebok On-site gym with cross fit classes So what is coming
Goldman Health cover for gender reassignment surgery
down the tracks?
Sachs (Glassdoor USA)
Facebook Free housing for interns
Scripps Free pet insurance
Health
Starbucks Full reimbursement for all workers taking an online BA Degree
American
Express
Access to a 24-hour lactation consultants
Eventbrite Monthly $60 wellness allowanceBen & Jerry’s 3 free pints of ice-cream everyday
Patagonia Midday surfing. On-site childcare and yoga classes
PWC $1,200 a year, strictly toward student loan debt
Dropbox Onsite music room for employees to play
GAP Free tickets to events
So what is coming
Netflix No set limits for vacation time
down the tracks?
Spotify Fertility assistance and egg freezing covered
Google Nap Pods
Timberland Employees can take up to 40 hours of paid time off per year to volunteerSO, WHO’S WINNING THE WAR FOR TALENT?
Primark
Leaders in……
Culture and OpportunityGroup HQ Above 1st ever store Mary Street, Dublin 75,000+ employees 364 stores over 11 countries Over 4,500 jobs created in new stores, 2018 Over 15 million sq. ft.
ATTRACT Candidate application time
reduced by 70% from 40 to
12 minutes
DEVELOP ONBOARDING
244, 590 hours of learning 23,800 people hired and onboarded
Development Guide launched Welcome events extended to Store Managers
Senior leader development programme 111 welcome event attendees
970 Moves
3,070 Lateral Moves PEOPLE MOVES
100 International AssignmentsAldi Leaders in…… Salary & Benefits
137 1999
Arrived in Ireland
stores
11.9%
Grocery Market Share
18%
Growth Connacht & Ulster
April 2019
3,500 Ireland’s Top 100
people Leading Graduate
Employers
Over 10 years
€11.70
Minimum rate of pay
(February 2019)BENEFITS
ASSISTANT €41,000 rising to 5 weeks paid holidays + bank
STORE MANAGER €52,400 holidays
Company pension
Sick pay & private employee
STORE MANAGER €58,000 rising to
medical insurance (after 6
€84,300 months)
5Long service awards
TRAINEE Maternity, paternity and
€54,000 adoption leave after 2 years
STORE MANAGERMusgrave
Leaders in……
DevelopmentMusgrave Inspire training for Duty Managers
In partnership
with ILM, Fully accredited course
Designed specifically for retailers by retailers
Classroom based, away from the shop floor
8 specialists teaching 1 module each
Assignments and results verified & quality assured
€250k investment
272 Training Hours
71 Duty Managers completed all modulesPersonal Benefits
Pride and
Personal Development Directly linked
Colleague Benefits sense of
Development needs to competency
achievement
for all DMs addressed framework
on completion
Business Benefits
Colleague Succession Recognition as
Competent
Development Planning & Best in Class
Managers in
aligned to Talent Employer &
every store
business plan Development RetailerCandidates want:
More learning/to gain new skills
More autonomy
Better work/ life balance
Room to grow
Benefits/ salary
Employees leave because: Better terms/ hours/ flexibility
No progression
No challenge
Aware of their worth
No recognition/rewards
Broken promises
Unrealistic expectationsEmployer’s takeaway #1
‘Employees join companies, but leave managers’
When employer branding, make sure you can meet
the expectation of the brand you market.Employer’s takeaway #2
‘Highlight the benefits you offer already’
Every business has reasons, big and small, that their people like working there.
Emphasise each of these to potential employees during the onboarding processEmployer’s takeaway #3
‘Get creative’
Not every company is in a position to offer the best pension or healthcare
package. Benefits can include anything from a free newspaper, an extra day off
for a birthday or wedding to collaborating with hotels, restaurants etc. to
organise discounted rates for staffTHE WAR FOR TALENT IS REAL
Retail candidates want more ….. Let’s give them more.
Excel Recruitment
‘Placing Great People with Great Companies’Bibliography Kantar Worldpanel LinkedIn Learning Workplace Learning Report 2018/ 2019 GradIreland HEA: https://hea.ie/statistics/publications/ The Irish Times The Irish Examiner CSO Excel Recruitment Salary & Sentiment Survey 2018
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