COOKIE BOSS MANUAL 2021-2022 - Girl Scouts of Central ...
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2021-2022 Girl Scout Cookie Program
COOKIE BOSS MANUAL 2021-2022
COOKIE BOSS
MANUAL
Cookie Boss Manual
2021-2022
This Girl Scout Cookie Season, we’re celebrating the spirit and creativity of all Girl Scouts as they sell
America’s favorite treats and remember to Climb with Courage.
Whether embarking on a brave new adventure or finding the courage to talk to her first customer, every girl
finds her own type of courage in the Girl Scout Cookie Program. Girls have amazing experiences and build
lifelong skills, friendships, and confidence along the way.
As a Girl Scout Cookie Boss Guardian, you’re supporting the largest girl-led entrepreneurial program in the
world. Thank you for all you do for your Cookie Boss!
Page 4…………………………………………………………………Parent/Guardian Responsibilities & 5 Skills
Page 5…………………………………………………………………Goal Setting
Page 6…………………………………………………………………Important Dates
Page 7…………………………………………………………………How Girls Sell
Page 8…………………………………………………………………Cookie Proceeds
Page 9…………………………………………………………………The Business of Cookies
Page 10………………………………………………………………..Picking up Cookies
Page 11………………………………………………………………..Top Selling Tips
Page 12………………………………………………………………..Booth Selling Tips
Page 13….…………………………………………………………….Badges, Patches, and Certificates
Page 14-15……………………………………………………………Family Meetings
Page 16………………………………………………………………..Rewards
Page 17………………………………………………………………..Social Media Resources
Page 18….…………………………………………………………….Give Back
Page 19-20…………………………………………………………….Digital Tools
Page 21………………………………………………………………..Safety Guidelines
Page 22-24…………………………………………………………….Social Media and Online Presence
Page 25-26 ……………………………………………………………Cookie Booth Etiquette and Tips
Page 27………………………………………………………………..Cookie Booth Etiquette Contract
Page 28………………………………………………………………..Closing
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Parent Responsibilities
As a Cookie Boss Guardian, your time and talents are valuable
to your girl and Girl Scouting. We support you with lots of
awesome online tools and resources. Find them at
LittleBrownie.com
The main job of the parent/guardian is to:
Support your Girl Scout in creating her Cookie Business
Honor and live by the Girl Scout Promise and Law
Follow all policies and meet all deadlines
Here’s an overview of your roles and responsibilities:
Before the sale
Read the Cookie Boss Manual.
Sign and submit the permission slip for your Cookie Boss.
Review rewards and cookie credit guidelines and decide with your
Junior-Ambassador Girl Scout if she will opt out of rewards. If so,
submit the Opt Out Form.
Submit 1st order to be picked up at the Holyoke or Worcester Cookie
Cupboard.
During the Sale
Submit weekly orders for pick up at the Holyoke or Worcester Cookie
Cupboard by Sunday at 8pm.
Submit payments for your Cookie Boss by due dates, or sooner, if
your cookies are gone.
Let your Cookie Boss Leader know when your Cookie Boss has sent out 15 emails through Digital Cookie.
Let your Cookie Boss Leader know if your Cookie Boss participated
in the Project Care and Share Virtual Program and what their numbers
are.
The Girl Scout Cookie Program® teaches 5
ESSENTIAL SKILLS that will last a lifetime and
help girls develop an entrepreneurial mindset.
1: GOAL SETTING 3: MONEY MANAGEMENT
Girls learn how to set goals and create a plan to reach them. Girls learn to create a budget and handle money.
4: PEOPLE SKILLS
2: DECISION MAKING Girls find their voice and build confidence through customer interactions.
Girls learn to make decisions on their own and as a team.
5: BUSINESS ETHICS
Girls learn to act ethically, both in business and life.
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Before orders can be placed you must turn in a permission slip
12/08/2021 Order Card Order Taking Begins
Digital Order Card selling begins
01/07/2022 Cookie Booth Scheduler Opens- contact Jessica at
jgonzalez@gscwm.org
01/14/2022 Cookie Program Begins
01/16/2022 Week Two orders due by 8pm to
jgonzalez@gscwm.org
01/23/2022 Week Three orders due by 8pm to
jgonzalez@gscwm.org
01/30/2022 Week Four orders due by 8pm to
jgonzalez@gscwm.org
02/04/2022 Opt Out Forms Due to Jessica at
jgonzalez@gscwm.org
02/06/2022 Week Five orders due by 8pm to
jgonzalez@gscwm.org
02/10/2022 First Payment Due Today
02/13/2022 Week Six orders due by 8pm to jgonzalez@gscwm.org
02/20/2022 Week Seven orders due by 8 pm to
jgonzalez@gscwm.org
02/24/2022 Second Payment Due Today
02/24/2022 Last day to make any cupboard exchanges
02/27/2022 Week 8 orders due by 8pm to jgonzalez@gscwm.org
03/06/2022 Week 9 orders due by 8pm to jgonzalez@gscwm.org
03/13/2022 Cookie Program Ends
03/13/2022 E-mail Cookie Boss Leader:
# of emails sent via DOC
# Project Care and Share sold
03/24/2022 Final Payment Due
Month of April Cookie Incentives Arrive-you will receive an email to
pick up at either the Holyoke or Worcester Leadership
Center
End of May Cookie Credit numbers will be emailed to all girls
Please note: Order Card taking: this is for friends, family, co-workers, neighbors, etc. When bringing the order
card into the workplace we understand that your girl might not be able to accompany the card. If this is the
case please be sure to include a handwritten letter that can go along with the card asking the customer if they
would like to purchase cookies. This is a huge part of learning the five skills and makes it very clear that the
GIRL is selling the cookies and not the parent/guardian.
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HOW GIRLS SELL
GIRL SCOUT COOKIES
Selling practices vary from council to council.
In Central and Western MA, girls sell cookies through these
channels:
Digital Cookie®
Cookie Bosses create customized websites on their own Digital Order Card
Platform, for a completely contactless sale. They then send emails to people they know
asking them if they would like to buy cookies. Customers will have two delivery options
when placing their online orders: Customers can use the shipping option and have the
cookies sent directly from the baker to their front door. Or, customers can use the girl
delivery option (if they are local). With this option, you will be notified when you have a
pending order. If you approve the order, you will then place an order for these cookies to
be picked up along with their regular weekly order. Email Jessica the parent email
contact to be used and a welcome email will be sent to you.
Find out more at girlscoutcookies.org.
Order taking
Using the paper cookie order cards, Cookie Bosses ask neighbors, friends and
family members to place orders for cookies. When going door to door in your
neighborhood, make sure you follow our Safety Guidelines and always be with an adult
and buddy. Please also make sure to write down a clear contact name, address, and
number. This way you can make sure all customers are getting the cookies they
have ordered. For a contactless sale, this can also be done through Digital
Cookie®.
Booth sales/direct sales
A Cookie Boss gets cookies and sells them directly to customers, often at booths in
high-traffic areas such as grocery stores, malls or at sporting events. Our council and
individual service units organize booth sale times and locations,
and you can only sell at approved locations. Please follow all booth
etiquette rules when hosting a booth sale. To schedule your booths, contact Jessica, and
let her know if you would like a council booth or if you would like to be connected to
your Service Unit Cookie Manager, to find booths in your local community.
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GIRL SCOUT COOKIE
PROCEEDS
How the cookie crumbles
Cost of Cookies ........................................................ ………………….22%
Volunteer & Membership Support, Customer Service ………..11%
Girl Leadership & Membership… ....................................... …....23%
Troop & SU Proceeds, Girl Rewards… ...................................... .19%
Outdoor Program, Camp & Property ..........................................25%
Cookie Credits
As part of the Cookie Boss program, you are eligible to earn Cookie
Credits if you sell 125 boxes or more. Cookie Credits are not earned
if you sell below 125 boxes. Girls earn Cookie Credits for the highest
level of cookies they sell. Cookie Credit numbers will be emailed to
you in mid-May.
You may redeem Cookie Credits for:
• GSCWM resident and day camps, major trips Girls do not
and projects Girls earn earn reward
• Camping and program events sponsored by
GSCWM or Service Units reward items items and
and earn earn cookie
• GSCWM Girl Scout Sell this
Go Travel opportunities cookie
amount of credits in
• Girl Scout sponsored Destinations credits in this
• Girl Scout uniforms, handbooks, or anything cookies: this amount:
amount:
sold at GSCWM stores
• GSUSA Membership dues 15 0 0
• Can be redeemed to fund any Girl Scout 50 0 0
activity
80 0 0
Cookie Boss Participants who are Junior,
COOKIE CREDITS START AT 125 BOXES
Cadette, Senior or Ambassadors can choose
to “opt out” of earning the rewards and SOLD
receive a higher amount of cookie credits. 125 60 70
Please see the chart here for exact amounts.
150 75 90
Cookie Credits cannot be redeemed for cash. 210 104 125
Cookie Credits from the 2022 Cookie Program
must be used by May 31, 2023. Cookie Credits 250 125 150
can be used for GSUSA catalog orders placed 300 150 180
directly with GSUSA.
400 200 240
500 250 300
750 360 435
1000 470 570
1250 580 705
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1500 690 840
2021 905 1105
THE BUSINESS
OF COOKIES
Ordering
1. All girls need to submit their permission slip and initial order to jgonzalez@gscwm.org by Sunday, January 9
at 8pm in order to pick up cookies on the first week Cookie Cupboards open starting January 12-14.
2. Each following week, Cookie Boss participants will place a “pending” order with Jessica by emailing
jgonzalez@gscwm.org by Sunday evening at 8pm in order to get more cookies from the cupboards later that same
week.
3. The last day to place a cookie order is Sunday, March 6.
Delivery
Cookies are delivered to the Worcester and Holyoke Cookie Cupboards the week of January 12-14. Cookie Boss
participants will arrange for their pick-up Thursday or Friday and girls can begin selling with the cookies in hand on
January 14.
What to do with returns/exchanges
While we are certain that your girl will sell all of her order, we recognize that you may feel unsure about placing a
large, first order without any confirmed orders. Full, unopened boxes of cookies can be returned to either the Holyoke
or the Worcester Cookie Cupboard through February 18. If after this time, you have a concern speak with your
Cookie Boss Leader, who will help work out a plan. Exchanges for different flavors are not guaranteed after
February 24. Continuing this year: GSCWM will only accept up to 5 cases of S'mores and 5 cases of Toffee
Tastics per girl for return/exchange.
Money handling
Your Cookie Boss Leader will email you ONE week before each payment is due with the number of boxes of cookies
you have taken to date, the total amount due at that time, and total balance at that time.
Making Payments for Cookies Sold
Payments should be mailed or delivered to a GSCWM Leadership Center in the form of cash, money order, or bank
check. Personal checks are not accepted. NEVER MAIL CASH.
GSCWM does not accept checks as payment for cookies. If you choose to accept checks from customers, the checks
should be made out to the parent/guardian, not to GSCWM.
February 10 FIRST COOKIE PAYMENT of $2.00/ box for cookies you have received up to one week before
this date
February 24 SECOND COOKIE PAYMENT of $1.50/box for cookies you have received up to one week before
this date
March 24 FINAL COOKIE PAYMENT of remaining balance due for all cookies received
GSCWM GSCWM
Cookie Boss Cookie Boss
301 Kelly Way 115 Century Drive
Holyoke, MA 01040 Worcester, MA 0160
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PICKING UP GIRL SCOUT COOKIES
Here’s how the Cookie Cupboard operates
Once again all of our cupboards will be by appointment only. Cookies by the carload
We had such a huge success with last year and the opportunity Use this guide to approximate how many cases of
to have more appointments available for Cookie Boss girls to
pick up. Right now we are still confirming that the local cookies will fit in your vehicle. The amounts assume
cupboards will be returning and adding on to this year. We the car will be empty except for the driver and uses
usually have several cupboards placed around our council.
Remember most of these cupboards with the exception of our all space except the driver’s seat. Safety Note: Avoid
council cupboards are run by volunteers from your areas. carrying cookie cases and children in the passenger
However if our volunteers are not comfortable with running
their cupboards then we will have less locations. Please keep area of a vehicle at the same time.
that in mind when placing an order for pickup at the cupboards.
Number of
All orders must be submitted to Jessica at Car Type
jgonzalez@gscwm.org by 8pm on Sunday evening to be cases
eligible for cookie pickup Wednesday, Thursday, or Friday of
that same week. We do live in New England so please keep in
mind that our deliveries could be delayed due to weather. Compact car 20-25
However we work very hard with our delivery agents to make
sure that our cupboards are supplied with the cookies that they Hatchback car 25-30
need in the time that they need them. As we get closer to the
end of the cookie program we are transferring cookies from Mid-size sedan 35-40
cupboard to cupboard which could affect quantity and variety of
cookies available. We will require you to sign up for a pickup Sport utility vehicle 50-60
time and day. Your order needs to be picked up during that
time. You will need to show up at your scheduled appointment Station wagon 65-75
time. No earlier and no later. If you need to make a change to
that appointment then please contact Jessica at Minivan (seats in) 75-110
jgonzalez@gscwm.org.
Pick-up truck (full bed) 90-100
Cargo van (seats in) 190-200
COUNCIL CUPBOARDS
Holyoke Cookie Cupboard
301 Kelly Way
Holyoke, MA
Entrance in the rear of the building
Hours:
Wednesday 3:00 pm-6:00 pm
Thursday 11:00am-8:00pm
Friday 9:00 am-6:00 pm
Worcester Cookie Cupboard
115 Century Drive
Worcester, MA
Entrance in the rear of the building
Hours:
Wednesday 3:00 pm-6:00 pm
Thursday 11:00 am-8:00 pm
Friday 9:00 am-6:00 pm
10Share these awesome tips from real Girl Scouts.
Door-to-door sales Parent Workplace sales
Encourage your girl to canvas her community with Your girl can contact business owners or
buddies and adult partners, leaving no doorbell un- managers to request permission to sell cookies
rung. For a contactless experience, use Digital at a workplace.
Cookie® and door tags! Your girl can either make a quick “sales pitch”
at a staff meeting or make sales calls around
Girls can take orders door-to-door starting Dec. 8, the office, depending on the wishes of the
2021 with their order cards. Delivery will be made business.
once cookies arrive in January. Once employee sales are completed, the
Girls can also sell door-to-door with cookies in business may allow your girl to leave an order
hand beginning January 14, 2022. Once she has card in a visible spot. Leave a note from your
cookies, load up a wagon, make signs, and you are team outlining their goals and plans for the
ready for a neighborhood “walkabout”. cookie proceeds. (Remember not to list your
girls’ last name or phone number on the order
Social networking
card or note). An adult at work may oversee
Online social networking sites are a great place for
the card, but it is your girl’s responsibility to fill
teens (13 and older with parental permission) to ask
all orders, write thank-you notes and oversee
for cookie orders, and it’s a great contactless
delivery.
cookie sale. Be sure your girl follows the GSUSA
Your girl should establish a date and time to pick
safety guidelines for online marketing.
up the order card and deliver the cookies.
Telephone sales
It’s fast and easy to sell Girl Scout cookies by Booth sales help girls reach more customers
phone, and delivery can be contactless. Booth sales are a great way to increase your Cookie
Your girl can review order cards from Boss success. Remember, you must have the
previous years and contact these customers appropriate permission from authorities and your
again. council before the booth sale. Please contact Jessica
Once cookies are delivered, she may want to at jgonzalez@gscwm.org to schedule a booth.
call customers, thank them for their orders
and ask if they need additional cookies. Possible high-traffic locations include:
Try a text-a-thon. Your girl may want to
text their friends and family to let them • Grocery stores
know it’s cookie time and to ask for • Sporting events
orders. • Parks
• Banks
• Malls
• University
11Offer a Project Care and Share option
During booth sales, ask customers to donate cookies to a worthy program. Promote the option
with posters and a special chart for donated cookies (tally donated boxes on the chart).
Give away bite-sized samples
Let customers have a taste so they can try something different—they may even find a new
favorite. Keep the variety’s nutrition label in full view in case a customer has food sensitivities.
Share goals with customers
They love to hear how girls are making a difference, so encourage your girl to make posters,
banners or t-shirts to get the word out.
Make cookie bundles
Attach a ribbon and a handmade card for maximum impact.
Give away recipes
Encourage customers to try something new by offering a recipe card with every purchase of
multiple boxes.
Project Care & Share (PCS) is GSCWM’s virtual program. We provide this program so girls can sell cookies as
a service project without having to handle or store actual boxes of cookies. Customers that purchase a PCS
product can rest assured that the product is delivered and distributed locally to our military families in central
and western Massachusetts via our PCS partners Barnes Air National Guard and the USO. Last year, we
were able to donate 20,000 packages of cookies. The PCS program offers the customer a chance to help
support their local Girl Scout while also supporting our military families. GSCWM takes on the responsibility of
getting the cookies to the destination. When participating in the program the cookies are added to your total
due. You do not need to put packages of cookies aside or worry about getting any additional. Just collect the
money for a box of cookies and enter the transaction in the PCS column for the girl that sold the package.
This will add to your total due and you will be able to balance your monies.
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GIRL SCOUTS®
COOKIE HOUSE PARTY
DIGITAL COOKIE® Help girls organize and host a Cookie
House Party, either in-person or
Girls can customize how they learn virtually. On the Little Brownie Bakers ®
and earn, using technology in new website, you’ll find a video overview,
and engaging ways — all while invitations, recipe cards and décor and
honing digital marketing skills as GIRL SCOUTS® giveaway ideas.
they earn one of the new Cookie
COOKIE ROOKIES Action steps to drive success:
Business badges.
Use this resource to help young Girl Scouts can deliver their business
Where you’ll learn more: Girl Scouts learn to set goals, get to pitch to their guests, demonstrate a
Get info from your council know different cookies, gain cookie recipe and much more!
regarding approved methods confidence, learn how to speak to Teen cookie entrepreneurs can
of delivery customers and more. create event invites on Facebook,
Safety resources are available at with guidance from a parent
girlscoutcookies.org/troop Action steps to get or guardian.
leaders girls on board: Review all safety recommendations.
Encourage them to discover booth Follow the most up-to-date guidelines
essentials and safety rules. for group gatherings from credible
Share a fun training video public health sources, such as
the CDC and your local public
from Little Brownie that covers
health department.
the basics.
Where you’ll learn more:
Where you’ll learn more:
LittleBrownie.com
LittleBrownie.com/girls
2021
Girl Scouts Social Media and Online Presence
Girls may use the Internet to share their Cookie Program sales links, stories and learnings with the following guidelines:
The Girl Scout Cookie Program is a girl-led program and online marketing and sales efforts should always be led by a girl
while also being supervised by her parents or guardians.
Girls engaging in online sales and marketing must review and apply the Digital Marketing Tips for Cookie
Entrepreneurs and Their Families.
Girls, volunteers and parents must review and adhere to the Girl Scout Internet Safety Pledge, the Digital Cookie
Pledge, the Supplemental Safety Tips for Online Marketing, and Girl Scouts’ Safety Activity Checkpoints for Computer
and Internet Use and Cookie and Product Sales (with the exception that they may share beyond friends and family).
Sales links should never be posted to online resale sites (eBay, Facebook Marketplace, Facebook Swap, local
Town pages, any Tag sale pages etc.).
Be aware post on Facebook containing the use of a dollar sign ($) may automatically move the post to Facebook
Marketplace. To prevent this from occurring you must disable the automated function.
Social media ads should not be purchased or donated to promote sales links.
Girls should consider removing their last name when using social media sites to protect their identity.
Girls may use the Internet to share their Cookie Program sales links, stories and learnings with the following guidelines:
Must adhere to all terms and conditions on Digital Cookie platforms.
GSUSA reserves the right to remove or disable the link for any reason including violation of guidance, inventory
fulfillment issues, safety issues, or if sales and marketing activity goes viral and otherwise creates unanticipated
disruption.
Parents, girls, and volunteers should contact and collaborate with Dana Carnegie from GSCWM in advance on any
national news media opportunities tied to girls’ online marketing and sales efforts.
Supplemental Safety Tips for Online Marketing:
When engaging in online marketing and sales efforts beyond friends and family through the Girl Scout Cookie Program®,
Review and apply the Digital Marketing Tips for Cookie Entrepreneurs and Families.
Continue to adhere to the Girl Scout Internet Safety Pledge and Digital Cookie Pledge.
Review Girl Scouts’ Safety Activity Checkpoints for Computer and Internet Use and Cookie and Product Sales on
GSCWM’s website.
In addition, review and apply the below Supplemental Safety Tips for Online Marketing:
To protect your personal identity, NEVER direct message with people you do not know online or on social media
platforms.
Always use your Girl Scout online sales link for customer orders.
Parents or guardians must approve all girl delivered online orders and supervise all communications and product
delivery logistics with any customers girls don’t personally know. As a reminder, girls should never deliver cookies
alone.
If your Girl Scout sales link is posted on a public facing site, be aware the link is now searchable by anyone and could
potentially appear anywhere on the internet.
Never share your personal information (e.g., last name, phone number, email, or street address).
Never share your personal location information, including your booth location.
22Digital Marketing Tips for Cookie Entrepreneurs and Families
All girls in engaging in digital marketing and sales activity beyond friends and family must review and apply the Digital
Marketing Tips for Cookie Entrepreneurs and Families
The Girl Scout Cookie Program® offers girls unique opportunities to engage in online marketing and sales as
they learn about ecommerce and how to think like entrepreneurs. Follow these four steps as you run your cookie
business, and take your marketing efforts to the next level by going online using your Digital Cookie® website and social
media platforms.
1. As you set goals for your cookie business, think about how digital marketing can help you meet them. Imagine
customers in your community who may not know a Girl Scout. Expand your reach by sharing your secure Digital
Cookie or Smart Cookie link to reach them. Be sure to:
Be honest. Yes, the Girl Scout Law also applies to your sales technique! From your Digital Cookie or Smart
Cookie site to your digital marketing campaigns, be honest, straightforward, and approachable as you write about
your cookie business.
Create a sense of urgency. After all, Girl Scout Cookie season only comes around once a year! Countdowns to
the last dates to order are a great motivator for driving sales. Use language that will encourage potential
customers to buy from you right now.
Make an impression. Use clear, eye-catching photos in your marketing materials. This may include pictures of the
different cookies you’re selling, yourself in your Girl Scout uniform, or something tied to your goal. If you plan to
use your cookie earnings to go camping, tell your customers about it to show that the cookie program powers
amazing girl-led adventures!
Highlight special features or products. Share the top-selling cookies in your lineup or any special varieties. Do
you have a new flavor available for purchase? How about a gluten-free option? Do your customers know that Thin
Mints® are made with vegan ingredients?
Use a clear and prominent call to action. Share your goal and exactly what your customer can do to help you
achieve it.
2. Earn one of the Cookie Business badges, and put a digital marketing spin on it. Check out these prompts to get you
thinking about how you can digitize your sales efforts.
Daisy Talk It Up badge: Does your digital customer pitch include answers to commonly asked questions?
Brownie Meet My Customers badge: How can you reach potential customers through digital marketing on
top of traditional sales efforts?
Junior Cookie CEO badge: How will you make a good impression on your online customers?
Cadette Business Plan badge: How can digital marketing expand your customer base?
Senior Customer Loyalty badge: How will you tell your cookie story to online customers?
Ambassador P&L badge: How will you teach younger girls about business ethics in online marketing? Hint:
use the safety tips from this sheet!
3. Use digital marketing to expand your network and grow your people skills. Try some of the following strategies:
Think of your favorite brands, and then check out their websites and social media accounts. What do
they do to create a relationship with their customers on Facebook or Instagram? What can you do to safely
build a relationship with your online customers?
Use platforms that potential customers could be on. Think about your target customers and where they’re
most active online.
23 Engage your customers through email marketing. Send an email through Digital Cookie or Smart Cookie
to inspire potential customers to buy Girl Scout Cookies and help you achieve your goals.
Turn loyal customers into brand advocates. Existing customers can be your secret sales weapon,
especially with word-of-mouth marketing in digital spaces.
Use marketing to inspire, educate, entertain, and entice your prospective customers. Share how you’ll
use your cookie proceeds, let people know about all the skills you’re learning through the cookie program, and
have fun while you’re at it! Get creative in your communications—consider writing a poem or recording a video
to educate and convince potential customers to buy from you.
Show off customer testimonials. Collect and highlight enthusiastic testimonials from your customers
through social media. This shows potential customers that buying cookies from you is a great investment.
Make sure to ask if you can share their words!
Say thank you! Impress customers with a custom thank-you message via email or social media. As
your customer base expands beyond friends and family, find ways to maintain personalization while following
Girl Scouts’ Safety Activity Checkpoints for Computer and Internet Use.
4. Practice business ethics by safely marketing online. Before you get started, review the below safety standards. When
in doubt revisit these resources.
You and your supervising parent/guardian must read, agree to, and abide by the Girl Scout Internet Safety
Pledge, the Digital Cookie Pledge, and the Supplemental Safety Tips for Online Marketing before engaging in
online marketing and sales efforts through the cookie program.
Review Girl Scouts’ Safety Activity Checkpoints for Computer and Internet Use and Cookie and Product Sales
on GSCWM’s website.
Safety Tips
To protect your personal identity, never directly message people you don’t know online or through social platforms.
And remember to always use your secure sales link for orders.
When creating marketing content or materials, remember to get permission to use any images, songs, content, or
ideas that come from someone else. When in doubt, create your own!
Girls of all ages should partner with their parents or guardians to develop a plan to safely market their business
online. Although your parent/guardian should do the posting for you if you’re under age 13, all girls should have a
hands-on role in marketing their cookie business.
Make sure your marketing materials don’t reveal your personal contact information (like your address, school, or last
name) or your cookie booth location.
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Questions? Contact your Cookie Boss Leader Jessica Gonzalez at 413-727-7124 (jgonzalez@gscwm.org)
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