Conti and Michelin convince ADAC testers - Gummibereifung
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English Section
Foto: Lehmkuhl
Braking on wet slopes - a critical discipline also in the tyre test of the ADAC and its partners.
Conti and Michelin convince
the areas of fuel consumption
and wear.
The dimension 235/55 R17
ADAC testers is the second size that was
tested by the most popular
tyre test in Europe. Four
tyres are in the rating cate-
Apparently, the Continental PremiumContact 6 was able to convince gory “good”: The Michelin
with its outstanding wet performance in the dimension 225/40 R18 in Primacy 4 (“Very balanced
with best ratings in wet
the ADAC test. Michelin offers good performance with two treads. conditions”), the Bridgestone
Turanza T005 (“Very balan-
ced, especially good on dry
It is well-known in the in the dimension 225/40 R18, and Vredestein Ultrac Vorti and wet roads”), the Pirelli
industry that Continental which the automobile club are all downgraded because of Cinturato P7 (“Very balanced
serves as a benchmark in considers as very balanced: their wet performance featu- with top rating on dry roads”)
safety-related disciplines. The the Michelin Pilot Sport 4 res. Furthermore, the testers and the Maxxis Premitra 5
current summer tyre test of (“Extremely good on wet criticize the dry performance (“Extremely good on dry
ADAC and its partners offers a and also on dry roads. Low of the Falken Azenis FK510, roads”).
further proof. The Continental fuel consumption”) and the whereas the Kumho Ecsta According to the ADAC,
PremiumContact 6 gets the Goodyear Eagle F1 Asym- PS71 receives a downgrading the performance of the Lau-
best rating on wet roads. The metric 5 (“Extremely good because of its wear. Although fenn S-Fit EQ is considerably
testers are thrilled because of on dry roads, also good in the Bridgestone Potenza S001 alarming. The testing team
the areas “braking” and “hand- wet conditions. Low fuel is “extremely good on dry explains that the secondary
ling”. They only criticize the consumption”). Surprisingly, roads”, it shows a “relati- brand of the Hankook Group
“slightly loud exterior noise” the Maxxis Victra Sport 5 vely weak performance on is “very weak in wet condi-
and the slightly weaker per- can be found in this category wet roads” according to the tions – above all concerning
formance on dry roads when too (“Good on dry and wet ADAC. The Pirelli P Zero gets handling”. It is the only tyre
compared with the other top roads”). the “top rating on dry roads of both test dimensions
tyres. Nonetheless, it has the There is a broad range of – in all the separate subcate- getting the overall rating
total rating of 2.1 to offer. rubbers in the area of “satis- gories”, nonetheless the total “deficient”. Luckily, Hankook
There are two further factory”: The Nexen N‘Fera rating is only for a midfield has already launched its suc-
treads with a ‘good’ rating Sport, Sava Intensa UHP 2 position due to weaknesses in cessor. KAY LEHMKUHL W
60 AutoRäderReifen-Gummibereifung 05/2020
English Section
Foto: Kumho
Tyre
warehouse in
Hamburg
Kumho Tyre has opened
a new tyre warehouse together
with Fiege Logistik.
As of now, Kumho will deliver from the close proximity of Hamburg Harbour.
In the future, Kumho wants to supply specialized are looking forward to supporting Kumho with our
tyre trade in this country within 24 hours again. logistics services concerning its growth strategy in
The Mega Center in Hamburg, which was opened Central Europe”, explains Felix Scherberich, Mana-
in 2006 and expanded in 2014, will supply specia- ging Director Industry & Tires at Fiege.
lized tyre trade in most of the regions in Germany
from the new location close to Hamburg Harbour. More consistency
Moreover, there will follow deliveries to the Benelux The business activities of people responsible at
countries and Austria. All the warehouse processes Kumho have caused a lot of confusion in speciali-
and the complete handling of tyres from the arrival zed tyre trade in this country during the past two
of containers to the delivery of tyres, which includes years. Several changes in personnel and decreasing
consignment tracking, will be taken over by Fiege. consistency with regard to sales weakened the
standing of the brand. Apparently, the manage-
24
Delivery within 24 hours ment decided to take a more professional attitude
Jun Ro Song, European President and Managing concerning deliveries in the German market.
Director at Kumho Tire Europe GmbH, says: “We According to company information, Kumho
are looking forward to our own tyre warehouse as Tyre generated an annual turnover of two billion
of March 1st, 2020. We will supply our customers HOURS. Kumho will euros. The company does not own any production
in Germany, but as well in Benelux countries and again supply speci- facilities in Europe. Nevertheless, the company
Austria. We took a conscious decision in favour of alized tyre trade in has been able to show off with small agreements
Fiege Logistik, the leading tyre logistics com- Germany within this in the OE area – with Mercedes-Benz, BMW, Mini,
pany in order to provide our customers with the time limit. Volkswagen, Škoda, Fiat and the Korean manu-
best-possible service. Most of our customers in facturers Hyundai and Kia. The Koreans focused
Germany will get their deliveries of tyres within their marketing strategies on sponsoring soccer.
24 hours or all over Germany within 48 hours at Kumho is the official tyre partner for Bayer 04
the latest. As of now, we will position ourselves in Leverkusen, Tottenham Hotspur/England and FK
a broader way with the new warehouse and also Mladá Boleslav/Czech Republic.
restart supplying smaller dealers in a direct way.” KAY LEHMKUHL W
Tyre logistics company Internet guide:
Fiege Logistik is considered to be one of the leading https://www.kumhotire.de/
logistics companies in the tyre industry and delivers
tyres form several well-known manufacturers in Further information:
Europe to different locations on a daily basis. “We Tel. 069 9433180
AutoRäderReifen-Gummibereifung 05/2020 61
English Section
Impressum
Foto: GB
AutoRäderReifen – Gummibereifung
96. Jahrgang
Herausgeber und Verlag:
Schlütersche Verlagsgesellschaft mbH & Co. KG
Postanschrift:
30130 Hannover
Adresse:
Hans-Böckler-Allee 7, 30173 Hannover
Tel. 0511 8550-0
Fax 0511 8550-2600
www.schluetersche.de
www.gummibereifung.de
Redaktion:
Olaf Tewes
(Chefredaktion, V.i.S.d.P.)
Am Coloneum 1, 50829 Köln
Tel. 0511 8550-2313
tewes@schluetersche.de
Kay Lehmkuhl
Tel. 0511 8550-2314
lehmkuhl@schluetersche.de
Daniel Willrich
Tel. 0511 8550-2315 Consumers rate their tyre dealers positively across the board.
willrich@schluetersche.de
Specialized tyre trade
Anzeigenverkauf:
Monika Grabe
Tel. 0511 8550-2311
grabe@schluetersche.de
Uta Haffert
Tel. 0511 8550-2312
haffert@schluetersche.de
is convincing
Derzeit gültige Anzeigenpreisliste:
Nr. 59 vom 1. 1. 2020 Consumers do not have many reasons to complain. According to a
Druckunterlagen:
anzeigendaten-gub@schluetersche.de
DISQ survey, they rate tyre dealers in a positive way.
Tel. 0511 8550-2521/-2522
Leser-/Abonnement-Service: On behalf of the news channel n-tv, the German Ins- the quality rating “good“. This means that the
Ulrike Hilker
Tel. 0511 8550-2639
titute for Quality Service (DISQ) again carried out a company has the best result concerning customer
Fax 0511 8550-2405 survey concerning customer satisfaction in the area service: thus, 91.0 per cent of the respondents
vertrieb@schluetersche.de of specialized tyre trade. All the companies achieved are satisfied with this area. Moreover, consulting
Erscheinungsweise: “good“ as survey rating. Thus, the industry was able expertise, price-performance ratio and design of
zwölf Ausgaben im Jahr
to confirm last year’s results with only slight losses the branches get positive results too. Additionally,
Bezugspreis: (currently: 74.7 points, 2017: 75.6 points). Customer there is only a low number of customers with
Jahresabonnement:
€ 133,80 inkl. Versand und MwSt.; service turned out to be a guarantee for satisfaction: annoyances and compared with others the rate of
(außerhalb Deutschlands: Nearly 82 per cent of the respondents make a posi- recommendation is at the highest level.
€ 157,80 inkl. Versand, zzgl. MwSt.)
tive statement giving the employees‘ friendliness Reifen Helm achieves the second position,
Die Mindestbezugszeit eines
Abonnements beträgt ein Jahr. Danach kann
and short waiting time as main areas of strength. as well with the quality rating “good”. The tyre
es jederzeit mit einer Frist von 6 Wochen zum According to DISQ, satisfaction is also high dealer has top three positions in the areas of
Ende des Bezugszeitraums gekündigt werden. in other key areas: price-performance ratio, range customer service, consulting expertise and range
Einzelheft of services and consulting expertise get positive of services. This means e.g. that the share of
€ 12,00 zzgl. Versandkosten
results with regard to all the assessed tyre dealers. positive ratings for the range of services achieves
Hinweis der Redaktion:
Ein Teil der besprochenen Produkte wurde
More than 68 per cent of the respondents illus- more than 79 per cent. The DISQ employees also
der Redaktion von dem Unternehmen zu trate that beforehand they normally get several notice a high rate of customer recommendation
Testzwecken zur Verfügung gestellt oder auf offers in order to compare them. Favourable with regard to Helm. The company Drivers finds
Reisen, zu denen die Redaktion eingeladen
wurde, präsentiert. prices are important for many customers, but itself in position three (quality rating “good“).
Artikel, die mit dem Namen des Verfassers short distance to the branch is more often a rea- The company especially benefits from its emplo-
gekennzeichnet sind, stellen nicht unbedingt
die Meinung der Redaktion dar.
son for the choice of the tyre dealer. yees‘ consulting expertise: nearly 89 per cent of
Apparently, more than 29 per cent of the positive ratings.
ISSN 0017-5609 respondents do not give a positive assessment of The panel survey focused on customer
Auslieferung für the design of the branch. There seems to be a lot opinions concerning areas like price-performance
Niederlande/Belgien: of room for improvement, especially with regard ratio, customer service, consulting exper-
Bruil & van de Staaij
Postbus 75, 7940 AB Meppel/NL
to transparency in the tyre dealer branches and tise, range of services and design of branches.
Tel. +31(0)522 261303 product presentation. According to the market Moreover, rate of recommendation and customer
Fax +31(0)522 257827 researchers, tyre dealers can hope for loyal custo- annoyances were considered in the overall rating.
Druck: mers because of a high level of satisfaction. All the chains of dealers were considered that
Grafisches Centrum Cuno
GmbH & Co. KG, Pneuhage receives the highest customer were mentioned by 100 customers. Thus, 11 tyre
Gewerbering West 27, 39240 Calbe satisfaction among the assessed tyre dealers with dealers were included. KAY LEHMKUHL W
62 AutoRäderReifen-Gummibereifung 05/2020You can also read
