MEDIA INFORMATION 2021 - WINNER OF BEST MAGAZINE, MEMCOM 2020 - Community Practitioner
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COMMUNITY PRACTITIONER, THE OFFICIAL JOURNAL OF CPHVA, IS
CIRCULATED TO OVER 12,500 HEALTH PROFESSIONALS 6 TIMES A YEAR
WINNER OF BEST MAGAZINE, MEMCOM 2020
MEDIA INFORMATION 2021
Tel: +44 (0) 20 7880 6244 Email: comprac@redactive.co.uk
THE MISSION
Community Practitioner (CP) is the official journal of the
Community Practitioners and Health Visitors Association
(CPHVA)
CPHVA is the UK’s leading professional organisation for health visitors, school nurses,
nursery nurses and other community practitioners working in primary care.
Community Practitioner‘s mission is to inform and mobilise CPHVA Member’s expertise.
The journal is sent 6 times a year to over 12,500 members, informing them on a variety of different
topics and important information. This highlights the value of Community Practitioner to those who
wish to yield results from its engaged audience.
What’s more, advertising in the journal will help you generate brand awareness, rapid response,
lead generation and thought leadership. Meaning that your specific campaign objectives will be
met through utilising opportunities within Community Practitioner.
Tel: +44 (0) 20 7880 6244 Email: comprac@redactive.co.uk 2
READERSHIP KEY STATS
From our recent survey we know our CPHVA Members are huge Our survey also found that...
influencers on parents and are regularly asked for advice on:
75% 81%
67% agree online research agree that CP contains
82%
nutrition
home hygiene and
papers help to inform
their practice
valuable information to
help them professionally
sterilising equipment
82%
read every issue
90% 86%
82%
sleep
68% agree that articles are
easy to understand
believe it caters well to
Health Visitor members
contaception
*Stats sourced from the latest readership survey
Tel: +44 (0) 20 7880 6244 Email: comprac@redactive.co.uk 3
PRINT ADVERTISING OPPORTUNITIES
Advertising rates
PURCHASING POWER Print display Price
Community Practitioner is the essential read for Double page spread: £4,255
community practitioners and health visitors. This means Full page: £2,495
that your advertising partnership with us will land in the
Half page: £1,625
hands of those who are most relevant to you and your
Advertorial +40%
business.
Advertising within these pages will ensure that your Inserts
brand and proposition is recognised and understood by
Print display Price (CPT)
the industry.
Up to 10g £60
You’ll attract the attention of this highly engaged 11-20g £65
audience who can truly make a difference to you, and 21-30g £70
ultimately help you meet your organisation’s specific
objectives and KPIs.
Advertising dates
Mar/Apr 21 May/Jun 21 Jul/Aug 21 Sep/Oct 21 Nov/Dec 21 Jan/ Feb 22
Booking
1 Mar 21 30 Apr 21 2 Jul 21 31 Aug 21 2 Nov 21 10 Dec 21
deadline
Publication date 19 Mar 21 21 May 21 22 Jul 21 20 Sep 21 22 Nov 21 10 Jan 22
Tel: +44 (0) 20 7880 6244 Email: comprac@redactive.co.uk 4
DIGITAL ADVERTISING OPPORTUNITIES
E-NEWSLETTER SOLUS EMAIL RUN OF SITE BANNERS
Sent out monthly, the e-newsletter is sent Be the sole sponsor of a CP solus email CP website receives over 10,000
to over 15,000 subscribers and directs sent to over 15,000 industry professionals. impressions per month. By advertising
traffic to your website or hosted content on Including in-email content and CTA, these through the array of site-wide options on
the Community Practitioner website. The are a highly effective way to engage the communitypractitioner.co.uk you can
newsletter includes the day’s top stories, audience and be seen as an authoritative engage with the audience and increase
along with informed opinion and analysis.
LEADERBOARD figure within the industry. brand visibility.
RATE RATE RATE
Type Size/package Price Quantity Price Type Size Price (p/m)
Full sponsorship All of the below £1,350 1x Solus email £2,950 Leaderboard 728 x 90 £1,500
Top banner 600 x 90 £600 Footer 728 x 90 £1,000
Lower banner 600 x 90 £400 MPU 300 x 250 £675
MPU (each) 300 x 250 £500
Tel: +44 (0) 20 7880 6244 Email: comprac@redactive.co.uk 5
WEBINARS
Partnering on a webinar with Community The webinar itself: PACKAGE PRICE
Practitioner • A one-hour, live audio webinar with slides FROM
• Wide ranging brand exposure presented in a co-branded console
• In-depth thought leadership • Presentation format, with up to four speakers
£8,000
• High-volume lead generation and hosted by a member of the CP‘s content
team
Each of our webinar packages can be • Live questions posed by the audience with PROMOTION TO OVER
tailored to your specific requirements. questions and details passed to the sponsor 15,000
Key benefits will include: after the event for follow-up SUBSCRIBERS
• The chance to work with the editor to shape
the theme and agenda for the live event Campaign after the webinar:
• Promotion via a CP e-mail campaign, • Recording of webinar alongside banner
carrying your branding to CP’s full database and MPU linking to on demand webinar
of community practitioner and health visitor hosted on the CP website
professionals
• Use of all data captured from registered and
• Mention on the e-newsletter
WELCOME TO
OUR WEBINAR
• Call out on social media
opted-in viewers • Editorial write up in the journal
Price includes the following promotional
campaign:
Campaign before the webinar:
• Co-branded promotional banners designed
for the event
• E-shots to CP email database
• Banner and MPU on the CP website
• Social media promotion
• 1 x full page advert promoting the webinar
Tel: +44 (0) 20 7880 6244 Email: comprac@redactive.co.uk 6
PODCASTS
In addition to our existing robust content CP podcast sponsorship package –
offering, we are now presenting the brand association:
opportunity to co-create a sponsored • Sponsor receives branding on all podcast
podcast with Community Practitioner. promotion
• Announcement as sponsor at the
Sponsored podcasts are a great way to opening and close of podcast
align yourself with the CP brand whilst • Sponsor message stating the sponsor’s
building rapport and brand exposure in the
process. They are a creative, flexible and
USPs at opening of podcast
7.1 million
cost-effective way to deliver your content £2,450 people in the UK now
using authentic storytelling rather than a listen to podcasts
hard sell and to be seen as an authority on CP podcast sponsorship package – each week
a topical area of business interest. brand association and content: (Media nations report 2019)
• All of the brand association package,
The trust you gain from decision makers plus the ability to shape content and Episode title goes here...
within the industry can then lead to your participate in the podcast On-the-go.
specific objective being met. • Community Practitioner’s editor will Audience
agree the theme and content plan with can listen any
The 20 minute podcast is hosted by the sponsor time, anywhere
the editor of CP, joined by a sponsor • Sponsor representative included in
representative, and a relevant speaker(s) podcast content as one of three
from the industry. or four participants –editor of
Community Practitioner, joined Hosting on Spotify,
There are two packages to choose from by a sponsor representative, and Apple Podcasts and
when sponsoring a CP podcast, both of a relevant speaker(s) from the other big podcast
which utilise the journal’s various print and industry. platforms
digital channels for promotion.
£3,950
Tel: +44 (0) 20 7880 6244 Email: comprac@redactive.co.uk 7
CONTENT SOLUTIONS
As part of a new service, Community Practitioner CP reach:
now offers consultative content solutions Print – 12,500 readers
to deliver specific messages directly to your Digital – 19,000 audience*
audience.
Please contact us to discuss how CP
We can help open a dialogue between your can help you with a content strategy
organisation and the engaged member
readership. From thought leadership, to
infographics, surveys, video and case studies, we
are positioned to create the most effective assets
for your needs, utilising our resources at 12,500
10,000
CP. Magazine
circulation
Our dedicated teams are able to advise and Monthly
create targeted multichannel strategies based on page views
39%
your objectives, aligning you with the credibility
35%
and autority of the voice of CP.
of C-suite execs and decision
Why content? makers thought leadership content
had influenced them to ask a vendor of B2B buyers are spending
One of the most effective ways to influence is to participate in the RFP process, and about 1-3 hours per
47% said such content had a direct week reviewing thought
to educate and inform; content is a powerful impact on awarding business. leadership content.
vessel to do this. Content-led marketing gives an (Source: Edelman)
(Source: Edelman)
authoritative voice to an organisation, and we can
give you access to the most receptive and high
quality audience to hear it.
*Made up of over 14,000 e-newsletter subscribers and, 5,000
unique users each month on communitypractitioner.co.uk
Tel: +44 (0) 20 7880 6244 Email: comprac@redactive.co.uk 8
SURVEYS AND CONTENT HOSTING
CONTENT HOSTING SPONSORED SURVEYS
Get your content, whether it’s a whitepaper or video, the Capture exclusive insight and create market leading intelligence
exposure it deserves. from community practitioner and health visitor professionals.
Our online knowledge centre is designed to host your existing Surveys and research are a fantastic way to engage with
or latest research, reports and any other content types to ensure Community Practitioner’s unrivalled audience and generate data
that they reach the widest, most relevant audience possible. and knowledge for future campaigns through engagement with
We’re equipped to host content in any format, including: key decision makers. This includes:
• Whitepapers, reports, e-books • Survey promoted via CP’s digital channels
• Podcast, presentation, video • A summary of findings published in CP
• Surveys, infographics • CP content team will work closely with you to collate survey
findings and produce a white paper - hosted for 3 months and
Your content can be open access to reach the widest possible locked for data capture
audience or locked for data capture, enabling you to generate • Full page print advert in CP to promote white paper
valuable qualified new business leads, and effective ROI.
All reports are hosted on their own dedicated, co-branded web YOUR LOGO
page within our easily searchable knowledge centre. Survey introductory text
1.
POA
To maximise exposure, we will promote all of your content via
2.
our e-newsletter and from our website homepage –
communitypractitioner.co.uk 3.
4.
Prominently positioned 5.
on the
CP website
Tel: +44 (0) 20 7880 6244 Email: comprac@redactive.co.uk 9
SPECIFICATIONS
SUPPLYING ARTWORK SPECIFICATIONS
Community Practitioner operates a digital workflow system DOUBLE PAGE SPREAD (H X W)
and so prefers to receive artwork as a Pass4Press PDF via
Trim - 270mm x 420mm
email to Jane.easterman@redactive.co.uk, or via
https://filetransfer.redactive.co.uk/dropbox/jane_ Bleed - 276mm x 426mm
easterman
FULL PAGE (H X W)
Colours should be saved as CMYK with fonts and hi-
resolution images embedded. Trim - 270mm x 210mm
Bleed - 276mm x 216mm
We are able to accept some other formats
with prior agreement with Jane Easterman HALF PAGE
(+44 (0) 20 7880 6248).
H: 120mm x 190mm
Word or PowerPoint files are NOT acceptable as artwork. V: 246mm x 92mm
Digital data
File Types Accepted
Digital display/images: JPEG, PNG, GIF
Sponsored email: HTML (to be replicated), Word Doc
Digital copy contact: comprac@redactive.co.uk
Advertising dates
Mar/Apr 21 May/Jun 21 Jul/Aug 21 Sep/Oct 21 Nov/Dec 21 Jan/ Feb 22
Booking
1 Mar 21 30 Apr 21 2 Jul 21 31 Aug 21 2 Nov 21 10 Dec 21
deadline
Publication date 19 Mar 21 21 May 21 22 Jul 21 20 Sep 21 22 Nov 21 10 Jan 22
Tel: +44 (0) 20 7880 6244 Email: comprac@redactive.co.uk 10You can also read
